April 3, 2023

Power of Audio - Rob Greenlee with Josh Cary - Ep 1

Power of Audio - Rob Greenlee with Josh Cary - Ep 1

In this first episode of Spoken Life with Rob Greenlee you will learn about the power of audio and podcasting as radio host and podcaster Josh Cary (https://joshcary.com) interviews me from WOR-AM Radio Studio in NYC  I am Rob Greenlee, long-time...

Apple Podcasts podcast player iconSpotify podcast player iconRSS Feed podcast player icon
Apple Podcasts podcast player iconSpotify podcast player iconRSS Feed podcast player icon
Season 1

In this first episode of Spoken Life with Rob Greenlee you will learn about the power of audio and podcasting as radio host and podcaster Josh Cary (https://joshcary.com) interviews me from WOR-AM Radio Studio in NYC I am Rob Greenlee, long-time podcast host… that has been in the podcasting space since 2004 - RobGreenlee.com/about/ This show exists for both of us to explore and experience the layers around how technology and native human communications are taking digital spoken word back to the fundamentals of human story. This digital instant global connection and communications has never existed before and is causing unprecedented social and economic changes that have never been possible in the past. We are all facing challenges like never before NOW and I want this show to be a foundation to you understanding and using your voice to navigate opportunities in your life. You can expect me to be controversial at times and have guests on the show as spoken word and the life it can create is powerful …. I am an example of it... building a 20 year career based on it! That impact has been profound too and I want to share that to empower you too. You can reach me anytime via email - rob.greenlee@gmail.com or mobile to 253-831-5632 - you can send me a text message or DM via LinkedIn, Facebook, Instagram and yes, even TiKTok and am on Twitter twitter.com/robgreenlee If you wanted to read more about my background then visit robgreenlee.com/about/

WEBVTT

1
00:00:02.240 --> 00:00:05.080
In this first episode of Spoken Life, you will learn

2
00:00:05.120 --> 00:00:08.599
about the power of audio and podcasting as radio host

3
00:00:08.640 --> 00:00:13.759
and podcaster Josh Kerrey interviews me from the WOOR radio

4
00:00:13.839 --> 00:00:16.280
station studio in New York City.

5
00:00:16.160 --> 00:00:20.960
The inspiration of spoken word, tech and connection Spoken Spoken.

6
00:00:21.440 --> 00:00:23.640
Hello, it's great to be here today with you. I'm

7
00:00:23.719 --> 00:00:26.199
Rob Greenley and I'm a longtime podcast host that has

8
00:00:26.239 --> 00:00:30.120
been podcasting since two thousand and four. Thank you for

9
00:00:30.199 --> 00:00:34.000
joining me on the show today. This show exists for

10
00:00:34.240 --> 00:00:37.679
both of us to explore and experience the layers around

11
00:00:37.759 --> 00:00:42.479
how technology and native human communications are taking digital spoken

12
00:00:42.520 --> 00:00:47.600
word back to the fundamentals of human story. This digital

13
00:00:47.799 --> 00:00:52.840
instant global connection and communications has never existed before and

14
00:00:52.960 --> 00:00:58.079
is causing unprecedented social and economic changes that have never

15
00:00:58.119 --> 00:01:01.840
been possible in the past. We are all facing challenges

16
00:01:01.880 --> 00:01:05.640
like never before, and I want this show to be

17
00:01:05.879 --> 00:01:10.239
a foundation to you in helping you understand the power

18
00:01:10.239 --> 00:01:13.959
of using your voice to navigate opportunities in your life.

19
00:01:14.439 --> 00:01:17.159
You can expect me to be controversial at times and

20
00:01:17.239 --> 00:01:20.480
have guests on the show as spoken word and the

21
00:01:20.599 --> 00:01:24.400
life it can create is powerful. I am an example

22
00:01:24.439 --> 00:01:26.959
of it, building a twenty year career based on it.

23
00:01:27.359 --> 00:01:31.719
The impact has been profound in my life and I

24
00:01:31.760 --> 00:01:35.560
want to share that to empower you to experience the same.

25
00:01:35.959 --> 00:01:40.000
You can certainly reach me via email at Rob dot

26
00:01:40.079 --> 00:01:45.319
Greenley at gmail dot com or on mobile to my

27
00:01:45.519 --> 00:01:48.159
phone which will be two five three eight three one

28
00:01:48.400 --> 00:01:50.480
five six three two, and you can send me a

29
00:01:50.480 --> 00:01:55.519
text message or call me. Just be your respectful of

30
00:01:55.560 --> 00:01:59.120
the time zone. I'm in the Eastern Standard time zone.

31
00:01:59.480 --> 00:02:03.719
Or you can direct message me on LinkedIn, Facebook, Instagram,

32
00:02:03.799 --> 00:02:08.199
and yes, even TikTok. And I'm also on Twitter at

33
00:02:08.319 --> 00:02:10.960
Rob Greenley. So if you want to read more about

34
00:02:11.000 --> 00:02:16.240
my background, then visit Rob Greenley dot com slash about So.

35
00:02:16.319 --> 00:02:21.199
Here is my conversation with Josh Carey from the Wooram

36
00:02:21.520 --> 00:02:24.960
iHeartRadio station studios in New York City from this past

37
00:02:25.240 --> 00:02:28.639
July of twenty twenty two. I hope you enjoy it.

38
00:02:29.240 --> 00:02:32.199
Welcome back in. It is Josh carry right here on

39
00:02:32.319 --> 00:02:36.520
seven ten wor the Voice of New York and any

40
00:02:36.719 --> 00:02:41.120
time your heart desires on the iHeartRadio app. Make sure

41
00:02:41.159 --> 00:02:44.120
to download and check that out. We're back in studio

42
00:02:44.199 --> 00:02:46.759
today in the beautiful city of New York, the place

43
00:02:46.800 --> 00:02:49.400
I love to be. You know that We have a

44
00:02:49.479 --> 00:02:52.439
great guest today who we're going to be talking all

45
00:02:52.520 --> 00:02:57.759
about communication and the need to communicate and really how

46
00:02:57.800 --> 00:02:59.879
you do it. Well, if you ask me, has it

47
00:03:00.080 --> 00:03:04.080
ever even changed? I think only the mediums and the

48
00:03:04.159 --> 00:03:09.599
technologies have changed a bit, But really the need and

49
00:03:09.680 --> 00:03:14.439
the desire to connect, to communicate, to get your point across,

50
00:03:14.759 --> 00:03:18.000
whether you're in the living room or the boardroom, it

51
00:03:18.039 --> 00:03:22.680
does not matter, does it. Today is all about podcasting

52
00:03:23.039 --> 00:03:26.439
on one level, but we're also gonna be talking about

53
00:03:26.560 --> 00:03:31.080
radio and where we've been and certainly where we are going,

54
00:03:31.520 --> 00:03:34.879
and there's no better person to help us with that today.

55
00:03:34.960 --> 00:03:38.240
I've known this gentleman for years. And trust me, if

56
00:03:38.280 --> 00:03:43.120
you have ever stepped near the podcast industry, you know

57
00:03:43.280 --> 00:03:46.479
Rob Greenley, you just do. And God forbid you go

58
00:03:46.560 --> 00:03:51.159
to any sort of podcast industry or radio related event,

59
00:03:51.280 --> 00:03:55.479
you're gonna see him keynoting a stage, certainly moderating a panel.

60
00:03:55.520 --> 00:03:58.759
What have you? Rob does it all get this? He's

61
00:03:58.800 --> 00:04:04.159
also almost a two decade veteran and evangelist inside and

62
00:04:04.199 --> 00:04:07.479
out of the podcast industry. Listen to this because this

63
00:04:07.599 --> 00:04:11.719
fascinates me. He's the current board member and former chairperson

64
00:04:11.759 --> 00:04:16.560
of the podcast Academy, Yes, the Podcast Academy and the

65
00:04:16.680 --> 00:04:20.839
current chairperson of the Podcast Hall of Fame. Did you

66
00:04:21.000 --> 00:04:24.639
know that it exists? The Podcast Hall of Fame? How

67
00:04:24.680 --> 00:04:28.279
amazing is that? If you've been paying attention at all

68
00:04:28.399 --> 00:04:32.279
in and around this pandemic, chances are you either tried

69
00:04:32.399 --> 00:04:37.160
dabbling in the podcast industry. You started one, you got

70
00:04:37.240 --> 00:04:40.040
asked to listen to one, you heard of one, you

71
00:04:40.199 --> 00:04:43.199
know all about it. And that's what today's show is.

72
00:04:43.519 --> 00:04:46.920
So thank you for coming along, staying tuned. Let's bring

73
00:04:47.000 --> 00:04:49.439
Rob Greenley right onto the mic. Rob, so good to

74
00:04:49.519 --> 00:04:50.920
finally be speaking to you.

75
00:04:51.040 --> 00:04:53.360
Yes, it's great to be here, Josh. I appreciate the invitation,

76
00:04:53.639 --> 00:04:57.079
and it's always exciting to get on a microphone and talk.

77
00:04:57.519 --> 00:05:02.199
You've been on a microphone for decades, right back before

78
00:05:02.319 --> 00:05:06.399
the millennium. Hy two K I mean remember that, of

79
00:05:06.439 --> 00:05:09.199
course you do. In nineteen ninety nine, you were already

80
00:05:09.240 --> 00:05:13.360
on the air, You were already broadcasting. Did you always

81
00:05:13.439 --> 00:05:16.560
have that desire and aspiration for your life? Did you

82
00:05:16.600 --> 00:05:19.920
think that you'd spend decades doing this kind of a thing.

83
00:05:20.279 --> 00:05:22.800
To be quite honest, I had no idea prior to

84
00:05:22.879 --> 00:05:26.480
walking into a radio station in the Seattle Market and

85
00:05:27.040 --> 00:05:31.120
asking the station if they had a slot or an

86
00:05:31.160 --> 00:05:34.199
opening for a technology talk show. And that's kind of

87
00:05:34.240 --> 00:05:37.240
how I got started. I was not a radio presenter.

88
00:05:37.360 --> 00:05:40.240
I didn't really spend much time doing any kind of

89
00:05:40.240 --> 00:05:44.040
presentations to anyone back in those days. So I was

90
00:05:44.399 --> 00:05:47.399
expanding my reptop was a business major in college, and

91
00:05:48.199 --> 00:05:51.920
I was trying to build a client base of doing

92
00:05:51.959 --> 00:05:55.519
some side projects of working with small companies to help

93
00:05:55.560 --> 00:05:58.600
them with the search engines and get them listed in

94
00:05:58.680 --> 00:06:02.680
search engines. This was back in nineteen ninety six, ninety seven,

95
00:06:02.639 --> 00:06:05.360
ninety eight, ninety nine, And that's what motivated me to

96
00:06:05.360 --> 00:06:09.160
walk into a radio station and start reaching more people.

97
00:06:09.680 --> 00:06:14.519
And how do you, or somebody the proverbial you, how

98
00:06:14.519 --> 00:06:17.319
do you get good at it? Is it just doing it?

99
00:06:17.680 --> 00:06:20.800
Yeah, doing it over and over again and making lots

100
00:06:20.839 --> 00:06:25.120
of mistakes along the way and learning how to do it.

101
00:06:24.319 --> 00:06:27.959
And being comfortable, I think is the big thing. I

102
00:06:27.959 --> 00:06:34.439
think confidence breeds comfort, and comfort brings skill development and

103
00:06:35.600 --> 00:06:40.120
understanding the process and not getting to kind of out

104
00:06:40.160 --> 00:06:43.680
of your focus. I think focus is a huge area

105
00:06:43.920 --> 00:06:48.399
of our presence and creating content online. I think it's

106
00:06:48.560 --> 00:06:52.079
very important, and that's something that I've developed over the

107
00:06:52.160 --> 00:06:55.279
years is the ability to focus in and think about

108
00:06:55.279 --> 00:06:58.399
what people that are listening to what I'm saying care about.

109
00:06:59.120 --> 00:07:05.120
You've asked an incredible resume over the past twenty plus years.

110
00:07:05.720 --> 00:07:11.680
I've mentioned some of them. Was it as quote unquote

111
00:07:11.720 --> 00:07:14.920
easy and direct as it sounds? Because now it seems

112
00:07:14.959 --> 00:07:19.759
like you're running on this amazing momentum. You have incredible connections,

113
00:07:19.839 --> 00:07:23.639
incredible positions. How did you build that.

114
00:07:24.199 --> 00:07:27.480
One step at a time, just you know, getting involved

115
00:07:27.519 --> 00:07:30.199
in helping people and really, at the end of the day,

116
00:07:30.240 --> 00:07:33.120
that's what my career has been really all about, is sure.

117
00:07:33.160 --> 00:07:36.360
I've been a content creator. I've built up a radio show,

118
00:07:36.399 --> 00:07:39.720
I built a podcast, been on satellite or radio, all

119
00:07:39.759 --> 00:07:41.279
that kind of stuff, but those were kind of in

120
00:07:41.639 --> 00:07:44.079
the past. I mean, I'm still doing a podcast today,

121
00:07:44.639 --> 00:07:48.720
and it's live video. It's a whole spectrum. Actually love

122
00:07:48.800 --> 00:07:52.519
live and I've always have. I haven't always been very

123
00:07:52.519 --> 00:07:55.120
good at it, but it's something that I've really grown

124
00:07:55.160 --> 00:07:57.279
a liking to. I love getting up on stage and

125
00:07:58.120 --> 00:08:01.160
speaking in front of us big an audios. I can

126
00:08:01.199 --> 00:08:05.319
find to spread the word of the podcasting industry, and

127
00:08:05.360 --> 00:08:10.480
that's really what I've done for the last eighteen nineteen years.

128
00:08:10.519 --> 00:08:13.360
Is is really being an evangelist for podcasting?

129
00:08:13.759 --> 00:08:16.920
And what is the word you're looking to spread?

130
00:08:17.160 --> 00:08:21.399
The opportunity of it, I think, and also the open

131
00:08:21.959 --> 00:08:26.399
nature of podcasting where you can have a voice. I

132
00:08:26.439 --> 00:08:30.000
think that's probably more important than ever. It was important

133
00:08:30.040 --> 00:08:34.159
when podcasting started, and it's probably more important today that

134
00:08:34.360 --> 00:08:36.360
more and more people have a voice out there. I

135
00:08:36.360 --> 00:08:39.039
think that I think we are reaching a time where

136
00:08:39.120 --> 00:08:42.720
a lot of people have voices, and not everybody likes

137
00:08:42.759 --> 00:08:45.559
the fact that everybody has a voice. So it's an

138
00:08:45.600 --> 00:08:46.399
interesting time.

139
00:08:47.200 --> 00:08:52.399
And what about the reasons or psychology of podcasting. I

140
00:08:52.440 --> 00:08:55.200
know that, like I said at the top, so many people.

141
00:08:55.879 --> 00:08:59.360
We see the statistics right for better or worse. It

142
00:08:59.399 --> 00:09:03.039
makes sense people were at home, they saw the barrier

143
00:09:03.080 --> 00:09:08.679
to entry quite simple really, but then executing on it,

144
00:09:08.679 --> 00:09:11.080
it doesn't always work right.

145
00:09:11.120 --> 00:09:14.120
I think we did see a big burst in people

146
00:09:14.799 --> 00:09:17.559
having an interest in creating a podcast. I think during

147
00:09:17.600 --> 00:09:21.720
the pandemic, people were locked at home, they weren't commuting anymore,

148
00:09:21.759 --> 00:09:24.159
so they probably felt like they had extra time that

149
00:09:24.200 --> 00:09:27.639
they could start a podcast and do it. And we

150
00:09:27.679 --> 00:09:30.519
did see huge increases in the number of new shows

151
00:09:30.639 --> 00:09:34.320
that came into the podcasting medium during the pandemic, and

152
00:09:34.399 --> 00:09:37.399
I think that also sparked on the listening side too.

153
00:09:37.399 --> 00:09:39.879
I think a lot of people started to spend time

154
00:09:39.879 --> 00:09:42.799
with podcasting and because there was so much variety of

155
00:09:42.799 --> 00:09:46.240
content out there. But I think over the last probably

156
00:09:46.320 --> 00:09:49.440
six months eight months, I think we have seen a

157
00:09:49.440 --> 00:09:52.679
little bit of pullback on new shows being created in

158
00:09:52.720 --> 00:09:55.279
the medium. And I think it's just because there was

159
00:09:55.320 --> 00:09:56.879
a lot of people that are getting back to work,

160
00:09:57.000 --> 00:09:59.679
They're having to commute again, they don't have as much

161
00:09:59.720 --> 00:10:02.600
time to produce a podcast, and it does take time,

162
00:10:02.639 --> 00:10:03.799
and it does take focus.

163
00:10:03.960 --> 00:10:07.679
Like I was saying earlier, and why do people start?

164
00:10:07.879 --> 00:10:10.919
I mean, I said, we have a need to communicate.

165
00:10:11.759 --> 00:10:12.960
What's all this about? Though?

166
00:10:13.480 --> 00:10:17.639
Well, I think the need to communicate transcends doing a podcast.

167
00:10:18.000 --> 00:10:20.279
I think more and more we're coming into a time

168
00:10:20.320 --> 00:10:23.440
when presentation skills and being able to talk on a

169
00:10:23.480 --> 00:10:27.679
microphone or a zoom call meeting is more important than ever.

170
00:10:27.879 --> 00:10:32.639
So I think that the skills around creating a podcast

171
00:10:32.720 --> 00:10:36.440
are applicable to creating a podcast, but they're also applicable

172
00:10:36.480 --> 00:10:39.399
to more and more people's lives and their careers. So

173
00:10:40.200 --> 00:10:44.000
I think that is also a component of what's happening

174
00:10:44.000 --> 00:10:47.279
here and where it's where it's moving towards is just

175
00:10:47.320 --> 00:10:51.240
the importance of being able to present to a group

176
00:10:51.279 --> 00:10:53.480
of people and feeling confident doing it, and knowing how

177
00:10:53.480 --> 00:10:56.639
to use audio equipment. And I'm constantly working on trying

178
00:10:56.639 --> 00:10:59.399
to find companies that are trying to streamline this stuff

179
00:11:00.080 --> 00:11:04.000
to balance this quality of audio or quality of video

180
00:11:04.240 --> 00:11:08.240
with ease of doing it, because it's been hard over

181
00:11:08.240 --> 00:11:12.120
the years to produce good quality audio content and if

182
00:11:12.120 --> 00:11:14.960
we can make it easier, that's kind of what I've

183
00:11:14.960 --> 00:11:17.639
been focused on that probably the last year, more than

184
00:11:17.679 --> 00:11:20.720
anything else, is just trying to make it easier.

185
00:11:20.679 --> 00:11:25.360
And for the person and the people who sort of

186
00:11:25.440 --> 00:11:29.720
are doing it. Are there right reasons and wrong reasons

187
00:11:29.799 --> 00:11:30.759
to go about this?

188
00:11:31.440 --> 00:11:34.399
I think that there are some very good reasons. I mean,

189
00:11:34.399 --> 00:11:38.759
if you look at the whole spectrum of especially audio creation,

190
00:11:39.120 --> 00:11:42.720
audio production, it's really going the whole gamut now. I

191
00:11:42.799 --> 00:11:47.720
think in the past, radio was a pretty limited glimpse

192
00:11:47.759 --> 00:11:50.360
of what the opportunity of audio was, and I think

193
00:11:50.399 --> 00:11:55.000
now we're coming into a time when audio is spanning

194
00:11:55.840 --> 00:11:58.519
a lot of different opportunities out there. You know, people

195
00:11:58.639 --> 00:12:03.519
creating subscription con people creating advertising based content, people just

196
00:12:03.600 --> 00:12:07.519
creating a show to support whatever business or service or

197
00:12:07.679 --> 00:12:11.279
company that they're working on the better serve customers, to

198
00:12:11.320 --> 00:12:14.600
be able to better market what they're doing, to create

199
00:12:14.639 --> 00:12:20.519
compelling stories that can drive connection with people. And there's fiction,

200
00:12:20.879 --> 00:12:24.279
there's reality based content now and I'm hearing more and

201
00:12:24.360 --> 00:12:28.159
more talk about the audio space starting to have an

202
00:12:28.200 --> 00:12:31.720
interest in creating game shows and who knows, maybe the

203
00:12:31.759 --> 00:12:34.240
soap opera audio soap opera will come back.

204
00:12:34.600 --> 00:12:36.200
Well, that's one of the things I've always loved and

205
00:12:36.200 --> 00:12:40.519
appreciated about the podcast space is there's almost no wrong answer,

206
00:12:40.639 --> 00:12:42.960
right as long as you have a microphone and hit

207
00:12:43.039 --> 00:12:47.039
record and you have a thing, you can structure it.

208
00:12:47.440 --> 00:12:50.639
There's almost no rules and you can find what works.

209
00:12:51.000 --> 00:12:53.000
Yeah, no, I agree. I mean I think that there

210
00:12:53.120 --> 00:12:56.960
is huge opportunities still. I think with a little bit

211
00:12:57.000 --> 00:12:59.440
of the pullback and the amount of podcasts that are

212
00:12:59.519 --> 00:13:03.720
out there and how many shows are actively being updated

213
00:13:03.840 --> 00:13:07.840
every week or every month is actually just a fraction

214
00:13:07.960 --> 00:13:10.519
of what the catalog is out there. I think Apple's

215
00:13:10.519 --> 00:13:12.720
put out that there's like two and a half million

216
00:13:12.759 --> 00:13:16.480
shows in their Apple podcast catalog, of which if you

217
00:13:16.559 --> 00:13:19.200
really look at the numbers, probably maybe two or three

218
00:13:19.279 --> 00:13:22.960
or four hundred thousand of them are actually actively updating

219
00:13:23.000 --> 00:13:27.480
with new episodes like every ninety days. So it's not

220
00:13:27.600 --> 00:13:30.360
a huge number of competitors. And that's on a global scale.

221
00:13:30.440 --> 00:13:33.120
So I still think that there's huge opportunities. And there's

222
00:13:33.200 --> 00:13:36.039
new genres that are starting to bubble, like I just mentioned,

223
00:13:36.120 --> 00:13:41.279
and that's going to keep capturing listeners' attention. And then

224
00:13:41.279 --> 00:13:46.600
there's audiobooks. You know, it's subscription connection with this medium

225
00:13:46.799 --> 00:13:49.279
as well, that has never been as big as it

226
00:13:49.360 --> 00:13:49.759
is now.

227
00:13:50.559 --> 00:13:53.200
Yeah, and it's first of all, I love that figure

228
00:13:53.240 --> 00:13:56.519
two three four hundred thousand active podcasts. And then of

229
00:13:56.559 --> 00:13:58.759
course we hear about the people saying, oh, it's a

230
00:13:58.799 --> 00:14:03.080
saturated market, extremely far from from the truth we have.

231
00:14:03.240 --> 00:14:06.320
I mean, now is the time too. As you said,

232
00:14:06.360 --> 00:14:12.360
it's just content creation, it's communication, it's learning a new skill,

233
00:14:12.840 --> 00:14:17.399
figuring out what the benefit for you might be. And

234
00:14:17.679 --> 00:14:19.840
you don't have to become the next Joe Rogan. Far

235
00:14:19.879 --> 00:14:20.320
from it.

236
00:14:20.320 --> 00:14:24.399
It'd be great if he did, but he's doing very well.

237
00:14:25.200 --> 00:14:29.519
But I think he's also a good lesson in what's possible,

238
00:14:29.679 --> 00:14:35.559
and also how natural and inorganic this medium really should

239
00:14:35.559 --> 00:14:40.240
be and how we approach it. You know, people love

240
00:14:40.440 --> 00:14:46.720
natural connection and honest communications and raw, real thoughts that

241
00:14:46.759 --> 00:14:49.600
people have out there. I think, and telling stories is

242
00:14:49.679 --> 00:14:52.879
always at the crux of the think of your popular

243
00:14:52.960 --> 00:14:56.519
talk show, the late Late show or something, you know,

244
00:14:56.639 --> 00:14:59.639
all those guests come on and the big thing that

245
00:14:59.679 --> 00:15:02.320
they need to do is be entertaining, tell a story

246
00:15:02.879 --> 00:15:06.480
and keep people engaged. And that's kind of what a

247
00:15:06.480 --> 00:15:10.279
podcaster needs to do too, because people love stories. I mean,

248
00:15:10.360 --> 00:15:12.879
our whole culture is built on stories. Really if you

249
00:15:12.879 --> 00:15:13.759
think about it.

250
00:15:14.519 --> 00:15:17.159
Yeah, it's such a great concept. I want to talk

251
00:15:17.200 --> 00:15:21.720
about the I guess the business side of it. At

252
00:15:21.759 --> 00:15:24.720
the top of the show, I introduced you as part

253
00:15:24.759 --> 00:15:28.440
of the Podcast Academy and then the current chairperson of

254
00:15:28.759 --> 00:15:34.000
the Podcasters Hall of Fame, which it's just fascinating. Walk

255
00:15:34.080 --> 00:15:38.759
me through those two things, because I'm guessing a majority

256
00:15:38.799 --> 00:15:43.600
of the listenership right now didn't know those existed. And

257
00:15:43.639 --> 00:15:48.480
they's sort of a legitimacy in rounding out the industry,

258
00:15:48.639 --> 00:15:53.240
I mean, needless to say, when businesses like Spotify are

259
00:15:53.399 --> 00:15:57.360
spending you know, eight nine figures every year to purchase

260
00:15:57.440 --> 00:16:01.559
something to increase their podcast lib. You know something's happening.

261
00:16:01.600 --> 00:16:04.600
But talk to me about the Podcast Academy and the

262
00:16:04.639 --> 00:16:05.360
Hall of Fame.

263
00:16:05.679 --> 00:16:08.679
Well, I think it's a reflection of the maturity of

264
00:16:08.759 --> 00:16:12.879
the medium and its evolution over I would say probably

265
00:16:13.039 --> 00:16:16.200
a twenty year lifespan that this medium has been around,

266
00:16:16.279 --> 00:16:21.759
and there are so many podcasts that are of really

267
00:16:21.840 --> 00:16:25.919
high quality that need to be recognized and highlighted and

268
00:16:26.080 --> 00:16:30.080
brought attention to as examples to others on what is possible.

269
00:16:30.240 --> 00:16:32.600
And I think that's what the purpose of the podcast.

270
00:16:32.639 --> 00:16:38.639
It can educate, create networking opportunities for audio professionals, and

271
00:16:38.799 --> 00:16:44.480
to create a ceremony and a celebration of amazing audio content.

272
00:16:44.600 --> 00:16:48.440
And the iHeart folks have also created a podcast Awards

273
00:16:48.639 --> 00:16:51.679
as well, so I think that there's a culture of

274
00:16:51.879 --> 00:16:57.399
rewarding really quality productions and quality audio podcast That's what

275
00:16:57.399 --> 00:17:00.559
we're trying to create is the essentially the academ Awards

276
00:17:00.559 --> 00:17:04.359
of podcasting, and I think we've mostly accomplished that. I

277
00:17:04.359 --> 00:17:07.319
think we're coming up on our was our third or

278
00:17:07.359 --> 00:17:11.440
fourth ceremony here here this next year, and we're excited

279
00:17:11.480 --> 00:17:14.839
to do it as part of the Podcast Movement kind

280
00:17:14.839 --> 00:17:19.880
of related to that event in Las Vegas next I

281
00:17:19.920 --> 00:17:23.160
believe it's going to be next March twenty twenty three,

282
00:17:23.480 --> 00:17:28.799
and so that ceremony will be be an amazing like

283
00:17:28.839 --> 00:17:33.200
it was here this past year in Los Angeles, just

284
00:17:33.240 --> 00:17:37.240
a real celebration of amazing content creators. The Hall of

285
00:17:37.240 --> 00:17:40.400
Fame is kind of a little different from that. It's

286
00:17:40.440 --> 00:17:46.240
looking at success and contribution, looking at the past up

287
00:17:46.359 --> 00:17:49.960
to almost the present. I think to have significant contribution

288
00:17:51.119 --> 00:17:53.519
to the development of the podcasting medium, I think you

289
00:17:53.559 --> 00:17:56.200
have to have a little bit of time associated with that.

290
00:17:56.960 --> 00:18:00.599
So that's what that is about. It's been around, I

291
00:18:00.640 --> 00:18:05.039
believe the first year was twenty fifteen, and so Podcast

292
00:18:05.079 --> 00:18:10.279
Movement is the producer of that that particular event. They

293
00:18:10.279 --> 00:18:14.079
took a few years off for the pandemic, but they're

294
00:18:14.079 --> 00:18:17.960
back now in full swing, and so we're excited to

295
00:18:18.000 --> 00:18:20.480
induct another eight people into the Podcast Hall of Fame

296
00:18:20.519 --> 00:18:22.279
here in Vegas next year.

297
00:18:22.359 --> 00:18:25.720
And you happen to be one of those earlier inductees

298
00:18:25.759 --> 00:18:29.240
in twenty seventeen. What was that like for you?

299
00:18:30.200 --> 00:18:32.240
Really a humbling honor is what it was. You know,

300
00:18:32.279 --> 00:18:33.960
I got a chance to get up in front of

301
00:18:34.960 --> 00:18:38.839
you an audience there. It was live streamed all those

302
00:18:38.880 --> 00:18:44.000
things and talk about my journey and getting going as

303
00:18:44.039 --> 00:18:47.960
a podcaster, you know, coming out of radio and really

304
00:18:48.359 --> 00:18:51.400
thanking the people that were around me that helped make

305
00:18:51.440 --> 00:18:54.440
it all happen. So that's what that ceremony is about.

306
00:18:54.960 --> 00:18:57.200
It gets back to what I was selling earlier. We

307
00:18:57.319 --> 00:19:00.599
kind of make that ceremony really kind of a retelling

308
00:19:00.720 --> 00:19:06.359
environment where these amazing content creators get up there and

309
00:19:06.400 --> 00:19:10.480
they tell their story of how they what was their journey,

310
00:19:10.519 --> 00:19:13.079
of how they got to be on the stage being

311
00:19:13.119 --> 00:19:15.960
recognized as the Hall of Fame because not everybody gets

312
00:19:15.960 --> 00:19:19.319
a chance to be recognized like that, and I think

313
00:19:19.319 --> 00:19:21.680
there's a lot of lessons to be learned from that

314
00:19:22.839 --> 00:19:27.039
and that live stream. It's actually available in YouTube, so

315
00:19:27.039 --> 00:19:30.200
if you did a search for Podcasts Hall of Fame,

316
00:19:30.599 --> 00:19:33.440
you can find the actual awards ceremony. It's about an

317
00:19:33.480 --> 00:19:36.119
hour and a half long or so, but it's just

318
00:19:36.279 --> 00:19:41.799
full of stories that these successful podcasters, how they got

319
00:19:41.880 --> 00:19:44.799
to where they are, Where were the core principles that

320
00:19:44.880 --> 00:19:47.319
actually earned them that place in the Hall of Fame.

321
00:19:48.160 --> 00:19:50.519
And for you, what was it?

322
00:19:50.519 --> 00:19:53.559
It was really I think all about community. It was

323
00:19:53.599 --> 00:19:57.319
all about helping others, but also being you know, showing

324
00:19:57.359 --> 00:20:02.200
regular leadership either behind the mic or kind of in

325
00:20:02.200 --> 00:20:04.839
front of the mic, doing other things to support other

326
00:20:04.880 --> 00:20:07.880
people to be successful. That's what I was, That's what

327
00:20:07.920 --> 00:20:09.960
I have been doing for most of my career. I've

328
00:20:09.960 --> 00:20:14.920
been lucky enough to create a eighteen year career in podcasting,

329
00:20:16.039 --> 00:20:20.640
not necessarily on mic, but off of the mic, helping

330
00:20:20.799 --> 00:20:26.640
people learn how to do it, as well as support

331
00:20:26.680 --> 00:20:30.960
them in their process around building a business around it,

332
00:20:31.000 --> 00:20:33.279
which is what I've been doing more recently over the

333
00:20:33.359 --> 00:20:37.480
last few years, is helping more content creators build businesses

334
00:20:37.599 --> 00:20:38.599
around audio.

335
00:20:39.359 --> 00:20:43.720
And I'm guessing you feel the way I do, where

336
00:20:44.559 --> 00:20:48.480
no matter what business owner, executive, or CEO you're talking to,

337
00:20:49.079 --> 00:20:53.720
there's no reason they shouldn't be implementing something that resembles

338
00:20:54.400 --> 00:20:58.079
a podcast or video series. What have you right in

339
00:20:58.119 --> 00:20:58.880
this day and age?

340
00:20:59.000 --> 00:21:00.960
Yeah, I think you really have to now, I think

341
00:21:02.039 --> 00:21:04.720
in order to be part of the conversation out there

342
00:21:04.759 --> 00:21:06.920
that exists. And I think that's a terrific way of

343
00:21:06.960 --> 00:21:09.279
looking at it, is that you need to be engaged

344
00:21:09.400 --> 00:21:13.200
and you need to be connecting on a competitive level

345
00:21:13.279 --> 00:21:15.920
with others that I'm sure or in your industry that

346
00:21:16.079 --> 00:21:19.720
are doing a podcast or they are doing something on

347
00:21:19.799 --> 00:21:22.200
YouTube or whatever, and more and more, what we're starting

348
00:21:22.200 --> 00:21:25.519
to see because of that is the spectrum of what

349
00:21:25.799 --> 00:21:30.119
people perceive a podcast to be is expanding. Right now.

350
00:21:31.160 --> 00:21:34.720
I think that there's from a listener perspective or a

351
00:21:34.799 --> 00:21:38.000
viewer perspective, they don't really care that it's in an

352
00:21:38.119 --> 00:21:41.440
RSS feed. I think that we've we've kind of moved

353
00:21:41.480 --> 00:21:44.240
to this next level, and I'm I'm a little hesitant

354
00:21:44.240 --> 00:21:47.319
because I come from the historical past of podcasting where

355
00:21:47.359 --> 00:21:50.880
podcasting was seen as it's not a podcast if it's

356
00:21:50.920 --> 00:21:55.039
not distributed by RSS. And you know, I say that

357
00:21:55.079 --> 00:21:58.359
word RSS realizing that most of the people listening to this

358
00:21:58.680 --> 00:22:01.960
don't even know what I'm talking about. So that's kind

359
00:22:01.960 --> 00:22:04.400
of what I'm trying to say, is that when people

360
00:22:04.440 --> 00:22:07.880
watch content on YouTube, they think it's a podcast, whether

361
00:22:07.960 --> 00:22:11.920
or not it's distributed as an RSS distribution to Apple

362
00:22:11.960 --> 00:22:17.240
Podcasts and to Spotify as a podcast, or it may

363
00:22:17.279 --> 00:22:19.480
not be the case. You know, I watch a lot

364
00:22:19.480 --> 00:22:23.759
of podcasts on YouTube that don't have to have an

365
00:22:23.920 --> 00:22:27.079
RSS feed in order to be seen as a podcast.

366
00:22:27.200 --> 00:22:30.279
So I think that the spectrum has gotten wider, and

367
00:22:30.279 --> 00:22:32.200
I think we're starting to see people even think of

368
00:22:32.599 --> 00:22:36.440
creating content on like TikTok is you're a.

369
00:22:36.400 --> 00:22:40.759
Podcaster and is that is that right or wrong or

370
00:22:41.319 --> 00:22:41.519
you know.

371
00:22:41.960 --> 00:22:45.799
I think it's just looking at it more from a

372
00:22:45.839 --> 00:22:48.559
listener perspective than it is from a content creator. I

373
00:22:48.599 --> 00:22:52.079
think it does matter to the content creator how they're

374
00:22:52.079 --> 00:22:55.039
distributing their content depends on what their goals are, what

375
00:22:55.400 --> 00:22:57.359
are they trying to achieve with their show, what kind

376
00:22:57.400 --> 00:23:02.160
of content it does it? Does that content belong in

377
00:23:02.200 --> 00:23:05.519
an RSS feed or does it belong where it's native,

378
00:23:05.680 --> 00:23:09.839
which would be like maybe content that's specific to LinkedIn

379
00:23:10.119 --> 00:23:15.559
or content specific to Facebook or whatever. I think the

380
00:23:15.720 --> 00:23:20.880
definition has expanded because the listeners don't really care about

381
00:23:20.960 --> 00:23:22.000
technology as much.

382
00:23:22.720 --> 00:23:28.279
Yeah, my experience, I spent fifteen years in this very

383
00:23:28.319 --> 00:23:32.279
city as an actor and filmmaker, and that had its

384
00:23:32.319 --> 00:23:35.160
own challenges. You know, you had to knock on the

385
00:23:35.240 --> 00:23:39.799
doors and get management, be repped by an agency. You

386
00:23:39.920 --> 00:23:43.599
wanted to be on stage. You either had to audition

387
00:23:43.759 --> 00:23:46.599
and get cast or write and produce and direct your

388
00:23:46.599 --> 00:23:51.720
own thing. And even the film industry it was totally

389
00:23:51.720 --> 00:23:53.920
closed door, right, I mean how could you even break

390
00:23:53.960 --> 00:23:56.119
into that You shot it on your own and then

391
00:23:56.160 --> 00:23:58.279
it just sits right, you could do some sort of

392
00:23:58.319 --> 00:24:03.160
film festival. Barrier to entry there was quite high and

393
00:24:03.240 --> 00:24:07.799
quite exclusive. But how do we compare that to what's

394
00:24:07.880 --> 00:24:12.400
going on current day in the podcast space? And more

395
00:24:12.440 --> 00:24:16.559
importantly or intriguingly, where is it going with all the

396
00:24:16.680 --> 00:24:18.599
bigger players coming in?

397
00:24:19.039 --> 00:24:22.000
Yeah, I think it's a it's an interesting question because

398
00:24:23.240 --> 00:24:28.119
there is this influence of larger budgets that are coming

399
00:24:28.160 --> 00:24:32.680
into productions. It's been going on for many years actually now.

400
00:24:33.279 --> 00:24:38.400
But you also have to look at the the roots

401
00:24:38.519 --> 00:24:43.759
of organic content creation. And I still come back to

402
00:24:44.000 --> 00:24:46.799
like a Joe Rogan as a good example of a

403
00:24:46.880 --> 00:24:51.279
guy who started on our platform back back when he

404
00:24:51.319 --> 00:24:53.319
first got started. This was probably like two thousand and

405
00:24:53.359 --> 00:24:57.400
eight or something like Lips. He got started on Lips

406
00:24:57.480 --> 00:25:02.400
and and and he was just a guy who's started

407
00:25:02.440 --> 00:25:04.160
a show because he thought it was fun to do.

408
00:25:04.200 --> 00:25:08.440
He was part of the comedians community, and he just

409
00:25:08.640 --> 00:25:11.079
he started to invite guests on his show, and he

410
00:25:11.200 --> 00:25:13.799
just liked to talk, and he liked to have conversations

411
00:25:13.839 --> 00:25:17.640
and learn and dig into topics and things like that.

412
00:25:17.720 --> 00:25:20.680
And I think it's a really good example of really

413
00:25:20.720 --> 00:25:24.039
what the core of this is, and that's interpersonal communication

414
00:25:24.200 --> 00:25:29.839
and people exploring topics that are not always normally talked

415
00:25:29.839 --> 00:25:34.720
about in this world. And that has its baggage too,

416
00:25:34.759 --> 00:25:37.960
as we all know. But I still think that those

417
00:25:38.000 --> 00:25:41.400
that are pushing through that and that are having those

418
00:25:41.440 --> 00:25:45.680
difficult conversations are finding more and more audience because people

419
00:25:45.680 --> 00:25:50.400
are craving that stuff. So I think that's at the

420
00:25:50.480 --> 00:25:53.400
root of it, and I think we have to think

421
00:25:53.400 --> 00:25:55.160
about that. But then there's the other end of the

422
00:25:55.200 --> 00:25:59.440
spectrum of the content creation spectrum, and that's highly produced

423
00:25:59.599 --> 00:26:04.079
script type programming, which has a place most definitely. I mean,

424
00:26:04.279 --> 00:26:07.440
look at audiobooks and the success of Audible and all

425
00:26:07.519 --> 00:26:11.799
these audiobooks on a subscription basis. Those are highly produced.

426
00:26:11.839 --> 00:26:16.119
There's big budgets behind them. You have, you know, actors

427
00:26:16.160 --> 00:26:18.319
that are coming in and recording those, so those people

428
00:26:18.359 --> 00:26:20.559
have to get paid, and so you have this whole

429
00:26:20.599 --> 00:26:25.519
spectrum of opportunity. But at the core, it's about storytelling

430
00:26:26.000 --> 00:26:28.960
and if you can do that successfully, and you can

431
00:26:29.000 --> 00:26:34.000
produce a quality program that keeps people paying attention but

432
00:26:34.119 --> 00:26:37.079
also drives value and is entertaining and fun and drives

433
00:26:37.119 --> 00:26:42.119
a motion. That's the key here, and that spans any

434
00:26:42.200 --> 00:26:46.920
kind of medium, video, audio, even text. Those that can

435
00:26:46.960 --> 00:26:49.960
write well entertain And is.

436
00:26:49.920 --> 00:26:55.519
There always going to be a place for the independent

437
00:26:55.599 --> 00:26:59.279
content creator who has a message or are they going

438
00:26:59.319 --> 00:27:02.880
to get shooned out like the current or what was

439
00:27:02.920 --> 00:27:06.559
the current film market where you couldn't get seen or heard.

440
00:27:07.119 --> 00:27:12.359
I think that the independent producer or somebody that comes

441
00:27:12.359 --> 00:27:13.799
in and just wants to create a show, I think

442
00:27:13.839 --> 00:27:18.160
those opportunities will continue to be available. I do think

443
00:27:18.160 --> 00:27:20.920
that the bar has been raised, and a lot of

444
00:27:20.960 --> 00:27:25.359
these highly produced programs are raising the bar on the

445
00:27:25.400 --> 00:27:29.440
audio production, the sound quality. I think, you know, some

446
00:27:29.480 --> 00:27:32.279
of these productions are starting to get into spatial sound

447
00:27:32.480 --> 00:27:38.759
and the principles of sound depth and creating you know, emotion,

448
00:27:39.079 --> 00:27:43.119
and these different kind of microphones that simulate how people

449
00:27:43.240 --> 00:27:47.200
listen to audio and it creates this kind of this

450
00:27:47.359 --> 00:27:51.680
in depth type of listening experience. So I think that

451
00:27:51.799 --> 00:27:54.160
there is a raising of the bar that's happening, and

452
00:27:54.839 --> 00:27:57.559
it is a competitive landscape, there's no question about it.

453
00:27:58.119 --> 00:28:01.720
And that's one of the reasons why I'm pushing to

454
00:28:01.920 --> 00:28:05.200
discover technology that can make this easier. So we have

455
00:28:05.359 --> 00:28:08.759
quality that can be done easier for everybody to be

456
00:28:08.759 --> 00:28:12.920
able to still participate and not have this situation where

457
00:28:12.960 --> 00:28:15.319
only the big guys can produce quality content.

458
00:28:16.200 --> 00:28:18.799
Right, And just to go back to what we spoke

459
00:28:18.839 --> 00:28:23.799
about earlier, this is about just content creation and communicating

460
00:28:24.200 --> 00:28:29.599
almost regardless of platform or distribution method. Like, how many

461
00:28:29.640 --> 00:28:32.359
times do we hear just fire up your phone. You

462
00:28:32.480 --> 00:28:34.960
have something to say, just fire up your phone and

463
00:28:35.039 --> 00:28:38.720
speak into it. That still might be a viable first

464
00:28:38.759 --> 00:28:40.799
step for anybody.

465
00:28:41.279 --> 00:28:43.319
Yeah, I know. Actually I did a call with a

466
00:28:43.400 --> 00:28:48.039
company in the Middle East that is working on a

467
00:28:48.039 --> 00:28:52.920
software stack that's going to basically enable a person to

468
00:28:53.039 --> 00:28:58.119
use their mobile phone to completely record a podcast anywhere

469
00:28:58.160 --> 00:29:01.920
they are, anywhere and have it sound like you're in

470
00:29:01.960 --> 00:29:05.920
a studio like this. You know, it's all algorithm driven,

471
00:29:06.000 --> 00:29:10.720
it's all filtering, it's all technology, right, And so you

472
00:29:10.759 --> 00:29:13.720
could hold up your iPhone and be able to do

473
00:29:13.799 --> 00:29:16.240
a full show just like what we're doing right here,

474
00:29:16.960 --> 00:29:19.559
and have it sound as good as this no matter

475
00:29:19.599 --> 00:29:21.839
where you are. You could be on the street in

476
00:29:21.839 --> 00:29:23.759
New York and it would filter out all that sound.

477
00:29:24.279 --> 00:29:27.759
What did we talk about quality versus quantity? Where is

478
00:29:27.839 --> 00:29:30.960
that line. No matter if you're in a studio like this,

479
00:29:31.200 --> 00:29:33.359
if you're at home in your studio, or if you're

480
00:29:33.359 --> 00:29:35.079
on your phone, where's the line?

481
00:29:36.400 --> 00:29:40.839
Well, I think each show, content and genre needs to

482
00:29:40.920 --> 00:29:47.200
evaluate that. I think duration is definitely an issue. I

483
00:29:47.240 --> 00:29:51.400
think it needs to have some consideration given the spectrum

484
00:29:51.440 --> 00:29:54.559
of duration that's out there, from you know, two or

485
00:29:54.559 --> 00:29:59.799
three minute TikTok videos to Joe Rogan doing a three

486
00:30:00.079 --> 00:30:03.839
our talk show you know episode. So that's the spectrum

487
00:30:03.880 --> 00:30:05.960
that we're dealing with. So you need to figure out

488
00:30:06.039 --> 00:30:08.599
where in that spectrum is appropriate for the for the

489
00:30:08.640 --> 00:30:12.559
type of content that you're creating. And that isn't always

490
00:30:12.599 --> 00:30:15.160
an easy choice, but it also gets back to what

491
00:30:15.200 --> 00:30:18.039
are you comfortable doing and can you continue to drive

492
00:30:18.160 --> 00:30:21.680
value over three hours or can you drive value in

493
00:30:22.079 --> 00:30:23.799
ten minutes you know, or five minutes?

494
00:30:24.519 --> 00:30:27.960
And as we've said, the idea is there. There's really

495
00:30:28.000 --> 00:30:30.279
no wrong answer as long as you identify it for

496
00:30:30.359 --> 00:30:35.799
yourself business owner, executive CEO, you should probably have a

497
00:30:35.880 --> 00:30:40.359
scenario where something like this exists in your marketing strategy

498
00:30:40.400 --> 00:30:45.839
today and certainly this very quarter and year, the question

499
00:30:46.200 --> 00:30:49.799
I don't want to end the show without having this

500
00:30:49.960 --> 00:30:52.559
touched upon. So they might be saying, Okay, so I

501
00:30:52.680 --> 00:30:55.640
do this, but then who's going to hear it? How

502
00:30:55.680 --> 00:30:58.200
do I get it seen and heard? Right? Obviously the

503
00:30:58.240 --> 00:31:01.079
million dollar question, but what kind of answer do you give?

504
00:31:01.680 --> 00:31:04.759
I give the question. It's really just like starting any

505
00:31:05.440 --> 00:31:08.599
small business. You need to really think about how you're

506
00:31:08.599 --> 00:31:12.359
going to reach your target audience. All right, who is

507
00:31:12.400 --> 00:31:16.119
your best listener? And you need to find pathways to

508
00:31:16.400 --> 00:31:18.559
find those. You know, a lot of people have been

509
00:31:19.079 --> 00:31:23.799
talking about getting involved in like an industry community and

510
00:31:23.960 --> 00:31:26.680
letting people know that you're doing a show, doing live

511
00:31:27.119 --> 00:31:30.279
on stage events. There's a lot of podcasters that kind

512
00:31:30.279 --> 00:31:32.880
of backed away from that because of the pandemic, but

513
00:31:33.079 --> 00:31:35.440
I think more and more jumping back into the fray again,

514
00:31:35.640 --> 00:31:38.839
getting out, getting in the real world with people and

515
00:31:39.000 --> 00:31:42.680
letting them connect with you. And it's also more and

516
00:31:42.720 --> 00:31:48.400
more podcasters are advertising their shows on other podcasts, or

517
00:31:48.480 --> 00:31:51.720
they're advertising on the radio, or they're advertising on Facebook

518
00:31:51.799 --> 00:31:56.559
or Twitter. You know, your return on that is kind

519
00:31:56.599 --> 00:32:01.480
of up to what you're trying to accomplish and how

520
00:32:01.519 --> 00:32:05.200
much budget you have, and really is the audience you're

521
00:32:05.200 --> 00:32:09.480
trying to reach appropriate for that particular advertising medium, But

522
00:32:09.720 --> 00:32:13.240
more and more we're seeing podcasters advertise on other podcasts

523
00:32:13.319 --> 00:32:17.400
and create this synergy which really that concept has been

524
00:32:17.440 --> 00:32:21.599
around and podcasting forever where people cross promote with each other.

525
00:32:21.640 --> 00:32:25.200
It was kind of like a pod spot trading in

526
00:32:25.240 --> 00:32:27.440
the early days is what you know, all run a spot.

527
00:32:27.480 --> 00:32:29.400
If you run a spot, kind of kind of a situation.

528
00:32:29.480 --> 00:32:33.960
But more and more we're seeing larger shows or shows

529
00:32:33.960 --> 00:32:36.160
that have a budget, or if you're an individual and

530
00:32:36.200 --> 00:32:39.920
you have a few hundred dollars to spend, there's no

531
00:32:39.960 --> 00:32:43.359
reason why you can't run a small campaign on Twitter

532
00:32:43.519 --> 00:32:46.119
or on Facebook to drive a little bit of attention

533
00:32:46.240 --> 00:32:50.519
to your program and just build on that over over time.

534
00:32:50.519 --> 00:32:54.079
But there's other podcasters that are spending fifty sixty seventy

535
00:32:54.119 --> 00:32:59.279
thousand dollars a month running advertising on other big shows

536
00:32:59.319 --> 00:33:03.000
that are willing to advertise their podcast on to grow

537
00:33:03.039 --> 00:33:05.440
their audience, and some of them the ROI on. That's

538
00:33:05.480 --> 00:33:08.559
really good because they can grow their audience and make

539
00:33:08.640 --> 00:33:12.279
more revenue on the CPM side or the revenue side

540
00:33:12.279 --> 00:33:16.359
from the sponsors, and it pays off. So yeah, I

541
00:33:16.400 --> 00:33:19.200
think the answer to this, I think search engines are

542
00:33:19.240 --> 00:33:24.640
still very important. Google and being to some degree, are

543
00:33:24.720 --> 00:33:28.400
still really important. I think YouTube is really more important

544
00:33:28.440 --> 00:33:33.440
from a search discovery standpoint, and the social platforms just

545
00:33:33.519 --> 00:33:37.559
in general can be utilized as a connection tool to

546
00:33:37.599 --> 00:33:40.920
existing audience as well as maybe build a little bit

547
00:33:40.960 --> 00:33:44.640
on the new audience side. So it's a synergistic strategy

548
00:33:44.640 --> 00:33:46.880
that actually takes a fair amount of effort.

549
00:33:47.279 --> 00:33:51.440
Certainly a lot of moving parts to all of this,

550
00:33:52.079 --> 00:33:56.720
but one easy to dissect or at least make a

551
00:33:56.759 --> 00:33:59.960
phone call and connect with somebody who can help you,

552
00:34:00.240 --> 00:34:04.519
or look to somebody in your marketing department that knows

553
00:34:05.160 --> 00:34:07.920
a little bit of something and just fill in the dots.

554
00:34:08.000 --> 00:34:11.199
Because again, there are some moving pieces to this that

555
00:34:11.320 --> 00:34:14.480
might have a slight learning curve, but certainly if you

556
00:34:14.559 --> 00:34:17.800
look at what you've accomplished in your own life today,

557
00:34:18.960 --> 00:34:23.519
it's not insurmountable and something that I'm going to continue

558
00:34:23.519 --> 00:34:27.480
to reiterate. You should absolutely have a plan to create

559
00:34:27.599 --> 00:34:30.840
content in this form in some form if you're not

560
00:34:30.920 --> 00:34:34.639
already doing so. And I love how, like I said,

561
00:34:34.679 --> 00:34:38.079
how creative just having the mic allows you to be.

562
00:34:38.159 --> 00:34:41.000
There is almost no wrong answer. You can be as

563
00:34:41.119 --> 00:34:44.719
creative as you want, but you can't separate.

564
00:34:45.880 --> 00:34:49.840
There's this X factor that exists in the content creation side.

565
00:34:49.880 --> 00:34:52.920
It's the same thing that exists in music as well

566
00:34:52.960 --> 00:34:58.559
as and movies and television, is there's just some sometimes

567
00:34:58.599 --> 00:35:02.679
everything just clicks right. I mean, the timing of the topic,

568
00:35:03.079 --> 00:35:07.199
the timing of the guest, or the timing of what

569
00:35:07.239 --> 00:35:09.840
you're trying to do just aligns with the market and

570
00:35:10.119 --> 00:35:13.280
things just blow up. And that's what I'm always searching for,

571
00:35:13.400 --> 00:35:15.719
is what's the right timing and what's the right content?

572
00:35:16.719 --> 00:35:20.519
Rob Greenley an icon in the industry for certain Where

573
00:35:20.519 --> 00:35:23.599
would you like people to go to continue the conversation

574
00:35:23.719 --> 00:35:23.960
with you?

575
00:35:24.440 --> 00:35:27.840
Yeah, I'm on Twitter, so you can't reach out to

576
00:35:27.920 --> 00:35:30.480
me at Rob Greenley And that's what two weeks on

577
00:35:30.519 --> 00:35:33.400
the end, and I do have a website, Rob Greenley

578
00:35:33.440 --> 00:35:34.360
dot com.

579
00:35:34.039 --> 00:35:38.920
And absolutely amazing happy to hear from you, Rob. So

580
00:35:39.039 --> 00:35:43.239
glad that our paths finally crossed in this arena, in

581
00:35:43.320 --> 00:35:47.519
this studio and not just on the podcast industry events circuit.

582
00:35:47.559 --> 00:35:48.639
Thank you for coming down.

583
00:35:48.760 --> 00:35:51.480
Well, thank you so much, Josh, And it was exciting

584
00:35:51.519 --> 00:35:54.119
to get back into a broadcast radio station again.

585
00:35:54.199 --> 00:35:57.719
That's awesome, excellent, so good to speak with you, so

586
00:35:57.840 --> 00:36:01.039
good to speak with you. Kind listen, we'll do it

587
00:36:01.079 --> 00:36:03.199
again so soon. Take care, be well.

588
00:36:03.880 --> 00:36:06.880
Well, thank you Josh Carey for having me on your

589
00:36:07.079 --> 00:36:11.199
radio show at War in New York City. Josh can

590
00:36:11.239 --> 00:36:15.199
be found online at Joshkerrie dot com, So if you

591
00:36:15.239 --> 00:36:17.840
want to go check out more about him and the

592
00:36:17.880 --> 00:36:21.719
podcasting that he does and the podcast production and media

593
00:36:21.760 --> 00:36:26.079
training that he's involved in as well, certainly go visit

594
00:36:26.159 --> 00:36:30.840
him at Joshcarrie dot com. And that's jos H c

595
00:36:31.159 --> 00:36:34.360
A r Y dot com. And thank you so much

596
00:36:34.440 --> 00:36:40.079
for checking out the initial launch episode for Spoken Live

597
00:36:40.199 --> 00:36:44.480
Show with Rob Greenley. I appreciate you spending time with us,

598
00:36:45.199 --> 00:36:48.119
Josh and I in the episode today, and I'll be

599
00:36:48.239 --> 00:36:52.199
back with a new episode next week talking about the

600
00:36:52.719 --> 00:36:57.239
opportunity and future of the spoken word. Thank you so

601
00:36:57.360 --> 00:36:58.960
much and we'll see you next time.

602
00:37:00.079 --> 00:37:07.719
M H.

603
00:37:08.639 --> 00:37:16.159
The Inspiration, Spoken Word, Tech and Connection, Spoken Spoken, Spoken Light,

604
00:37:16.239 --> 00:37:21.280
Spoken Light, Spoken Lights with Rob Greenley with Rob Greenley

605
00:37:21.320 --> 00:37:28.480
with Rob Greenley with MHM