Jan. 31, 2025

Podcasters Becoming Creators at Podfest Expo - Ep 8

Podcasters Becoming Creators at Podfest Expo - Ep 8

Podcasters Becoming Creators at Podfest Expo - Ep 8 Rob Greenlee, a veteran podcaster with 20+ years of experience, discusses the evolution of the podcasting industry and the growing need for podcasters to expand into content creation across multiple...

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Apple Podcasts podcast player iconSpotify podcast player iconRSS Feed podcast player icon

Podcasters Becoming Creators at Podfest Expo - Ep 8 Rob Greenlee, a veteran podcaster with 20+ years of experience, discusses the evolution of the podcasting industry and the growing need for podcasters to expand into content creation across multiple media formats, including video and short-form content. Greenlee highlights the importance of adapting to the changing landscape, leveraging AI tools for efficiency, and understanding audience preferences across platforms like YouTube, TikTok, and Instagram. He emphasizes the value of building communities, staying authentic, and finding a balance between long-form and short-form content. Greenlee also addresses the challenges of content moderation and the necessity for content creators to develop strategies that cater to their niche while managing workload efficiently through AI technologies and new platforms. RobGreenlee.com | https://YouTube.com/robgreenlee Apple Podcasts - https://podcasts.apple.com/us/podcast/spoken-life-show-with-rob-greenlee/id650684607 Spotify Podcasts - https://open.spotify.com/show/5OUXQ6wLZKxKIibxOQFD8t

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Welcome to another episode of Spoken Life Show. Thank you

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for being here. I have a solo presentation that I

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did at Podfest in Orlando in twenty twenty five here

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very recently discussing becoming a creator versus a podcaster. Thank

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you for listening to this podcast. I appreciate it. So

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here it is.

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My name is Rob Greenley. I've been a podcaster for

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twenty years. Actually, I started in the radio back when

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I started the radio, it's about twenty four twenty five

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years ago. But been podcasting for, like I said, a

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long time. I've made a lot of changes and evolutions

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over the years as far as being a content creator

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and that's what I'm increasingly thinking in myself as But

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as you can see up on the screen here, I've

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got a company now. I've worked for Podbean, lipsyn, Spreaker,

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podcast one. So I've had a long journey and working

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with content creators and working with podcasters and have seen

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the evolution of the podcasting space happen over many years.

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And I think we're at another inflection point. And that's

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that's kind of the theme of the topic that I

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want to talk to you about tonight or today. And

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I also have a like a podcast creator community as

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well as everybody else does these days. So if you

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wanted to scan the qure code, that'll get you into that.

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And it's really a podcast network of sorts. It's an

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area where people can collaborate with me, do a one

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on one calls and things like that, so I can

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actually help you kind of strategize as we move into

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this new era of podcasting. And so this concept of

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going from being a podcaster to a content creator is

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not really a huge shift, but I think it's a

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mental shift that we all need to be starting to

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think about and actually probably pushing forward, because I know

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that's the choice that I made a couple of years

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ago to start really focusing on being a content creator

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again and focusing on, you know, moving what I've been doing,

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which has been primarily audio, over to other forms of media,

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which is a video and short form long form content.

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And that's that's what I want to talk to you

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about today, is is that the podcasting space has been

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very traditional in its view of being in an audio

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only platform. I'm not saying all this to say that

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audio isn't a very important and aspect of podcasting. I

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believe it is, But I do also think that the

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winds of not so much change but evolution is happening

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in the medium where if you want to be successful

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now and I think a lot of the really large

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content creators now are seeing this pathway. And I think

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it's good that we as an industry understand the shifts

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that are happening at the upper echelons of this medium

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so we can adapt and be stronger as we think

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about our strategies and how we want to approach being

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a content creator. And I think that's the big thing,

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and being a content creator really involves a lot of

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aspects around creating content for all these social platforms TikTok, Instagram.

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I've been doing live content more than ever over the

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last year or so. That was under contract with stream

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Yard for a year to create content on their platform

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to help podcasts make this shift if they want to

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add video to their portfolio. And and I think, you know,

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it's not a requirement, and I'm not up here to

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say that you know this is this is really the

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path forward, But I think if if you want to

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add video to your content offering, it can add a

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different dimension to your your content and who you're going

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to reach with your content, and I think that's very

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very powerful. It's all about audience, right, So as you

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think about what the audience is looking for, increasingly, they're

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looking for a balanced diet of audio video because they're

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they're likely consuming this content increasingly and in different kind

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of areas of their life. Right, So audio plays well

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in a in a very portable medium. On your phone,

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you can listen anywhere you know, you're waiting in line

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to get your license renewed or something like that, and

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you can be listened to a podcas asked, you can

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be watching a video, to a short form video, and

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I think that's what's happening. But more and more people

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are shifting over to consuming content on smart TVs. As

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people are moving away from cable television and things like that,

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they're looking for online content. And you know, I know

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with my own consumption process, I'm I'm consuming a lot

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more video off of like a YouTube platform or a

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Netflix or Rumble or a bunch of different video platforms.

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And so you're seeing this bifurcation of the creator economy

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that's happening right now. And I think each one of

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us has to decide you know, and I know this

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is a track about AI, and I think that there

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is a a piece to this that involves AI that

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can make it possible for you to be more efficient

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in what you're doing around being a creator. And that's

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kind of like the the more more detailed level of

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the kind of tools that you use, you know, like

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with what Larry shared with you is terrific advice as

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well and using AI to your advantage. But this is

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all about appealing to audiences, right, So podcasting, and I

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think a lot of people forget this. Podcasting at its

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core was really a medium that was trying to be

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efficient in how it was going to reach audience, right,

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and an audience through this RSS syndication concept right where

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you publish it once it goes to all these listening apps,

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and that was very efficient. But we are moving into

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an era where more of these big platforms want you

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to have our direct relationship with them, right Spotify, Apple,

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you know, x TikTok, all those platforms. There's no one

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place to publish necessarily unless you're doing live that will

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get you into all those platforms. Now, so we're all

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being challenged to become overloaded with work because I think

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that's the big obstacle as we look to the future

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here is is that we're each one of us are

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going to have to decide because we just don't have

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time unless we have built a big team. And that's

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what a lot of these big content creators are doing

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is they're they're adding you know, virtual assistance, and they're

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adding people that can support them because the demands of

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being a content creator now are so great that you

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got to get help, you know. But if you want

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to be a solo creator, what you have to do

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is you have to get niche, and you have to

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get focused, and you have to figure out which platforms

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cater to your audience and who you're trying to reach

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in the best way possible. And that's where it kind

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of backs up into becoming less of a podcaster and

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more of a creator. Right So you have this, you know,

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you just kind of open your mind to the possibility

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that maybe taking taking a more inclusive strategy.

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I guess to your.

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Media, how you're distributing your media, and figuring out the

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most efficient ways of actually doing that. So that's what

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I challenge everyone today to think about, right is, is

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for the kind of show that you're doing, what's the

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best platforms that you need to be working with, and

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how are you going to reach new people that can

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grow your audience, Because at the end of the day,

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podcasting has always grown from word of mouth sharing, right,

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people suggesting your show to other people, and so that's

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been a very powerful method for many years. It's proven

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out in the research though. Many will tell you that

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more content is being discovered in YouTube now than ever.

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Right people are thinking they're watching a podcast, They're going

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to YouTube, and they're searching for their favorite podcast in

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YouTube more and more because YouTube has changed their messaging, right,

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they've added a podcast playlist, which always makes them a

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podcast consumption platform, which in some ways is true and

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in some ways is kind of not true. A lot

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of the content that lives in YouTube is different than

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the content that lives in podcasting, and the success on

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YouTube doesn't always translate into success as podcasts and going

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the other way as well. So this is a complicated

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area that we all have to figure out and navigate

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for each one of us in our individual content and

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doing research in the market to understand who the other

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shows are that are working in your genre or creating

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content that reaches the same type of listener if you

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can kind of see what they're doing and people can

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share information. That's been one of the strengths of podcasting

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since day one is the ability to share and learn

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from others too. So if you can friend somebody else

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that's in your genre or something like that, you guys

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can swap stories, right, because often in times you're not

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really competing with even the people in your own genre

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because each show is so unique. Right, So you're you're

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able to kind of coalesce audiences from a bigger pool

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if you kind of learn from others and you make

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the slight adjustments to your strategy. So let me talk

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a little bit about long form and short form. So

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you have these these two areas that we all have

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to wrestle with, right. It's one of those big areas

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of conflict in the podcasting space is that you know,

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should you do short forms, should you do long form?

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And what's the right length? What's the right duration? And

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I think as you think about your content that you're doing,

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you can do long form, create short form. From that,

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you can also focus on just creating short form content

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and then maybe occasionally do long form. So there's kind

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of two ways of approaching this, and fortunately AI is

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really helping with this. AI is able to help you

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streamline your clip creation process if you're looking to do

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some some vertical videos, but also if you want to

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create short versions of you of your audio show, you

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can do that now with AI, which hasn't always been

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easy to do in the past. But you also have

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to look at AI with a little bit of a

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skeptical view too, because AI is not human. Now, like

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Larry said, you can you can train it to be

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more like you. And I think that's what the future

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looks like, is that these AI tools are gonna learn

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so much about you that they're going to be able to,

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in a lot of ways replicate what you're capable of doing.

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That's good or bad depending on one's view on that.

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It's not an entirely rosy picture. But you know, at

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the end of the day, what is the audience going

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to trust? That's actually the big bigger question, right are

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are we going to have to label AI generated content

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as AI generated content? And we may see a shift

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towards people like saying, well, I don't trust AI content,

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it's not authentic. I'm going to want to listen to

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real humans. As we may see tags in content now

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that would identify it as AI created, human created, So

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we may see this kind of bifurcation on this. But

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the short form and long form content really plays into

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your strategy of what you're trying to do with your

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audience and what you're trying to do with your content.

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At the end of the day, your podcast is you

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and what you want to do. But increasingly there's pressure

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on all of us to say, let's go out and

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look at the market. Let's go out and look at

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what people want, what other people want, not necessarily what

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I want. And I think that's the biggest challenge. I mean,

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I spent twenty years in this medium trying to do

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content that helped me in hopes that it would help others.

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Right.

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So I would create content based on my passions, my interests,

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what I wanted to learn about because I was getting

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a multiple benefit from it. I was building a network,

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I was building knowledge myself, and hopefully through that process,

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I was helping others, right, And so I was doing

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long form, mainly hour long content, And if you look

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at the stats, the top two hundred podcasts are averaging

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about sixty minutes. So you know, I'm not saying that

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that's the ideal length. The ideal length is what is

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right for you and what you're trying to accomplish with

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your content. How many days a week are you publishing?

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Are you publishing once a week, once a month? There

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is no ideal format for this, but I have seen

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a lot of evidence from talking to a lot of

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content creators that publishing more frequents, more frequently actually results

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in faster growth. Now, how you can sustain that? I

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talk to some people that want to do content five

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days a week, Right, That's hard to sustain over the

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long run, and you run a risk of burning out

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on that. And it depends on what's involved in the content.

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If you're doing like maybe five minute shorts every day

233
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of the week, that's that's can be a good way

234
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to grow as well. But typically podcasting if you look

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at the audio side as a deep engagement medium, right,

236
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so you want to get people to listen longer. If

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you look at YouTube, YouTube, it's very difficult to get

238
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people to listen longer. People are used to bouncing around.

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It's almost a little bit like broadcast radio when people

240
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would be on their their their car radios and they'd

241
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be like skipping stations, you know, back and forth between

242
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the radio breaks. People are bouncing around in content and

243
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a lot of these platforms, especially in TikTok and these

244
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these social platforms, because they're like scrolling through it's like

245
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a dopamine hit and they're they're always looking for that

246
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next any video and things like that or strange video

247
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or something. I mean, I find myself doing it too.

248
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It's very appealing. So finding this balance is the difficult

249
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task here. So let me jump ahead. So going deeper

250
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with your content, I think is the best approach as

251
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you look to building a relationship with an audience, and

252
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authenticity is having an increasingly important layer, especially if you

253
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look at at a YouTube. YouTube is really becoming rapidly

254
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and I'm sure many of them maybe notice this if

255
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you use YouTube a lot. But trending topics are are

256
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basically the driver of YouTube. And what the contrast is

257
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with podcasting is podcasting tends to be a little bit

258
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more longer term or the evergreen content kind of concept, right,

259
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or it's usually pre recorded, it's not real time, it's

260
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not published as frequently. You're going in deep into topics,

261
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and what we're seeing on YouTube increasingly is creators creating

262
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shorter content more frequently, and that is a challenge, right.

263
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And then there's other creators on YouTube that are doing

264
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deep research, deep video production and really trying to come

265
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up with a compelling story or an interesting thread of

266
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discussion that enlightens us into various aspects of our reality

267
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in our world and people, health sciences, AI, all those

268
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kinds of things, and people are building huge channels over

269
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there on that, and I think that there is some

270
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overlap with podcasting. I think that a lot of the

271
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longer form video creators on YouTube oftentimes are creating successful

272
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podcasts as well. So I think that's kind of where

273
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we that's where things are going right now. And you

274
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have to decide which side do you want to play on.

275
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What's your content is it? Is it trending topics or

276
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is it you know, more content that maybe will last

277
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a longer period of time. I mean, I've I've created

278
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videos on YouTube, like seventeen years ago that have gotten

279
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hundreds of thousands of plays, But there were videos that

280
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had no really production quality, had no real you know,

281
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I had my phone and I was recording it and

282
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I was just doing voice over into my phone talking

283
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about evs and electric cars and hybrids and things like

284
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that back when they were something new. So I think

285
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that there's a little bit of a takeaway there that

286
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content that you publish into like a YouTube lasts a

287
00:17:52.039 --> 00:17:56.680
long time possibly, and trends come and go in there

288
00:17:56.799 --> 00:17:59.680
around topics. Right, So a lot of people create a

289
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lot of politics content over the last six months two

290
00:18:04.200 --> 00:18:08.680
a year on YouTube, and and that kind of comes

291
00:18:08.680 --> 00:18:10.680
and goes, and there's a lot of talk right now

292
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around you know, the political topic not being as hot

293
00:18:13.880 --> 00:18:16.880
of a topic anymore because the election's not coming up.

294
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So you know, trends come and go, the things that

295
00:18:20.839 --> 00:18:24.880
people are thinking about come and go, and that tends

296
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to be the type of content that I'm seeing more

297
00:18:27.200 --> 00:18:30.960
on YouTube. So if that overlaps with what you're doing

298
00:18:30.960 --> 00:18:33.880
with your podcast, then there's a great connection between those

299
00:18:33.920 --> 00:18:37.920
two areas. So and then you know, one of the

300
00:18:37.960 --> 00:18:41.680
other differences between podcasting and like a YouTube type of

301
00:18:41.680 --> 00:18:44.319
a platform if you're a creator, is the level of

302
00:18:44.440 --> 00:18:47.440
data that you're getting out of it. YouTube has got

303
00:18:47.480 --> 00:18:50.880
like layers of data to help you analyze what you're

304
00:18:50.880 --> 00:18:53.519
doing with your show. At a level that you're just

305
00:18:53.599 --> 00:18:56.759
not going to get from podcasting. So so it can

306
00:18:56.839 --> 00:18:58.720
also be a way to do a little bit of

307
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audience research when you're over on YouTube at a greater

308
00:19:03.119 --> 00:19:06.240
degree than you can in a podcast, because you typically

309
00:19:06.279 --> 00:19:08.640
in a podcast, maybe you can see a little bit

310
00:19:08.680 --> 00:19:11.640
of a path of when people are listening and when

311
00:19:11.640 --> 00:19:16.519
they're dropping out. On YouTube, you get like granular data

312
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around how fast people you know, hour by hour, how

313
00:19:21.200 --> 00:19:24.079
many people are watching, and when are they dropping off,

314
00:19:24.119 --> 00:19:28.039
and when are they you know, watching it when I mean,

315
00:19:28.200 --> 00:19:30.759
it's just incredible the amount of data in there, and

316
00:19:30.799 --> 00:19:33.839
then all of the demographics and everything that really gives

317
00:19:33.839 --> 00:19:36.039
you a good glimpse on who your audience is and

318
00:19:36.079 --> 00:19:38.680
where they're listening and all those types of things is

319
00:19:38.759 --> 00:19:42.400
just unbelievable over there. But at the end of the day,

320
00:19:43.119 --> 00:19:46.400
your audience is looking for something out of what you're doing,

321
00:19:47.000 --> 00:19:50.559
and building a community is part of that, right, So

322
00:19:50.680 --> 00:19:54.000
as you think about being a creator and building a

323
00:19:55.039 --> 00:19:59.000
community around your content, and building community, I'm not saying

324
00:19:59.119 --> 00:20:03.759
is easy. It's something that the medium has been moving

325
00:20:03.799 --> 00:20:07.759
towards for a few years now, where people are looking

326
00:20:07.880 --> 00:20:12.119
to build their own direct relationships with their audience, and

327
00:20:12.160 --> 00:20:14.920
at the end of the day, that's what the trend is,

328
00:20:14.920 --> 00:20:17.599
is that we're seeing content creators wanting to build their

329
00:20:17.640 --> 00:20:21.720
own private communities, maybe take a certain amount of their content,

330
00:20:21.799 --> 00:20:25.680
publish it into their own groups that they have, and

331
00:20:26.319 --> 00:20:30.519
monetize that, or actually take more control of that. Because

332
00:20:30.519 --> 00:20:33.319
a lot of content creators have been through this era

333
00:20:33.680 --> 00:20:38.279
where of what I call kind of moderation and censorship

334
00:20:38.319 --> 00:20:41.519
that's been going on on YouTube and some of these

335
00:20:41.640 --> 00:20:45.880
larger social media platforms, and if they're talking about topics

336
00:20:45.920 --> 00:20:50.759
that you know, are pushing the envelope on controversies, they

337
00:20:50.839 --> 00:20:53.920
may want to put them behind more of a private experience.

338
00:20:54.559 --> 00:20:57.519
And I'm seeing more and more content creators trying to

339
00:20:57.559 --> 00:21:00.160
do that as well. It just depends on what they're doing.

340
00:21:00.200 --> 00:21:03.279
I mean, a lot of folks have been burned by

341
00:21:03.400 --> 00:21:07.359
YouTube for takedowns for all sorts of reasons, and so

342
00:21:07.519 --> 00:21:11.079
that's that's another area that can get in the way

343
00:21:11.200 --> 00:21:14.119
of your approach to the market, depending on the content.

344
00:21:14.359 --> 00:21:16.759
Because let's say, at the end of the day, controversy

345
00:21:17.160 --> 00:21:22.559
and trending topics drives audience, and the problem is is

346
00:21:22.559 --> 00:21:24.440
that if you go too far down that rabbit hole,

347
00:21:24.440 --> 00:21:27.039
and sometimes it's hard to know how far down that

348
00:21:27.119 --> 00:21:30.799
rabbit hole you can go without getting in trouble. I've

349
00:21:31.559 --> 00:21:34.319
I know lots of lots of large content creators that

350
00:21:34.759 --> 00:21:36.640
just went a little too far over the last couple

351
00:21:36.680 --> 00:21:39.440
of years and they got much of their content taken down.

352
00:21:39.799 --> 00:21:45.200
So you know, this content moderation stuff is challenging all

353
00:21:45.200 --> 00:21:48.759
of us to know where that line is right how

354
00:21:48.759 --> 00:21:54.319
far can we push controversies or conspiracy theories that turn

355
00:21:54.400 --> 00:21:57.480
out to be true six months later. But that's a

356
00:21:57.480 --> 00:21:59.759
whole another topic I don't want to get into. But

357
00:22:01.000 --> 00:22:05.839
it's it's always about focusing on value, right So in

358
00:22:05.880 --> 00:22:08.599
a second here I want to get into your your

359
00:22:08.680 --> 00:22:11.759
questions as well, so if you have any thoughts that

360
00:22:11.799 --> 00:22:16.160
you want to ask, But let's let's move into the

361
00:22:16.200 --> 00:22:19.920
next thing. So staying ahead of the rapid changing kind

362
00:22:20.000 --> 00:22:24.640
of industry of being a content creator, right is is

363
00:22:24.720 --> 00:22:29.440
really embrace the AI tools, really try and understand where

364
00:22:29.680 --> 00:22:32.400
where the value is. So let's say you're trying to

365
00:22:32.640 --> 00:22:37.680
get shorts, then try out some AI tools that can

366
00:22:37.720 --> 00:22:42.279
do shorts for you efficiently. And because if you're a

367
00:22:42.319 --> 00:22:44.680
solo creator, you're going to have to be efficient with

368
00:22:44.759 --> 00:22:48.400
this stuff you can't. You know, you can't spend lots

369
00:22:48.400 --> 00:22:52.839
of time in Adobe Premiere doing a bunch of you know,

370
00:22:53.440 --> 00:22:56.559
deep deep processing and editing of videos. It's just going

371
00:22:56.559 --> 00:22:59.000
to eat up all your time. And I also use

372
00:22:59.039 --> 00:23:01.480
a tool called just and I'm sure many of you

373
00:23:01.519 --> 00:23:04.319
have heard of that, and it can also help with editing.

374
00:23:04.920 --> 00:23:06.799
I kind of do two different things. I kind of

375
00:23:06.839 --> 00:23:09.720
do it different edits in the script for my video

376
00:23:09.880 --> 00:23:13.359
because it does have the ability to edit audio and

377
00:23:13.440 --> 00:23:16.440
video at the same time, right, so you can accomplish

378
00:23:16.759 --> 00:23:20.720
both of them at the same process. You can take

379
00:23:20.759 --> 00:23:23.960
out you know, like words that maybe you don't want

380
00:23:24.000 --> 00:23:25.799
in there, like ums and ah's and things like that

381
00:23:25.920 --> 00:23:29.480
very easily. But it can also overdo it too, so

382
00:23:29.519 --> 00:23:31.759
you have to kind of like just take out just

383
00:23:31.839 --> 00:23:34.480
a few of those out of your audio. And then

384
00:23:34.640 --> 00:23:38.960
also you can synch up the gaps if you want to.

385
00:23:39.039 --> 00:23:41.599
It just depends on what your content is and how

386
00:23:41.640 --> 00:23:44.519
you are as a presenter. If you have large gaps

387
00:23:45.119 --> 00:23:49.920
in your your spoken process, you can actually tell it

388
00:23:50.039 --> 00:23:53.279
you can remove a half a second for every you know,

389
00:23:53.319 --> 00:23:56.519
take every half second gap in your audio and it

390
00:23:56.559 --> 00:23:59.160
will actually pull that out. Now, if you do a

391
00:23:59.240 --> 00:24:02.920
separate with the video and do less of that because

392
00:24:03.240 --> 00:24:07.640
video can be very jerky in editing, so you have

393
00:24:07.680 --> 00:24:09.640
to be a little more cautious on the video side.

394
00:24:10.200 --> 00:24:13.200
But do a separate process for the video, and then

395
00:24:13.559 --> 00:24:16.319
do a separate process that's maybe a little deeper at

396
00:24:16.359 --> 00:24:18.319
it because you're not going to be able. I mean,

397
00:24:18.359 --> 00:24:21.200
it's just audio. So if you SyncE out any like

398
00:24:22.000 --> 00:24:26.599
significant gaps between the words that you say, you can

399
00:24:26.680 --> 00:24:30.000
kind of speed up the process to some degree and

400
00:24:30.200 --> 00:24:33.640
make the audio sound a little smoother. But you have

401
00:24:33.720 --> 00:24:36.279
to be careful too that you don't do that too much.

402
00:24:36.319 --> 00:24:39.559
I mean, you don't want to sound like your your

403
00:24:39.680 --> 00:24:43.079
machine gun talking, so you want to still have some inflection.

404
00:24:43.359 --> 00:24:46.440
You still want to have some pauses and things like that.

405
00:24:46.519 --> 00:24:49.319
But you know, if you tend to with your audio,

406
00:24:49.680 --> 00:24:53.680
have you know gaps, right, if you have gaps that

407
00:24:53.720 --> 00:24:56.119
are like over a second or something like that between

408
00:24:56.759 --> 00:24:59.680
sentences or anything like that, the AI tools can do

409
00:24:59.759 --> 00:25:02.839
that very quickly. And I think that's that's going to

410
00:25:02.920 --> 00:25:05.680
save a lot of time for a lot of careers,

411
00:25:05.759 --> 00:25:08.799
especially in the beginning. I mean, because they may not

412
00:25:08.880 --> 00:25:10.799
be able to I mean, you use a creator may

413
00:25:10.839 --> 00:25:13.160
not be able to afford to pay for an editor,

414
00:25:13.400 --> 00:25:16.920
right that can actually do that human wise, right, So

415
00:25:17.599 --> 00:25:19.519
it's very helpful. And I found it very helpful too

416
00:25:19.519 --> 00:25:21.599
because I don't have a team around what I'm doing.

417
00:25:21.599 --> 00:25:23.279
I'm trying to do it all myself because I want to.

418
00:25:23.319 --> 00:25:23.759
Learn it all.

419
00:25:24.000 --> 00:25:27.720
So I just want to to get stuff out and

420
00:25:28.160 --> 00:25:31.440
have it be as as good as I can as

421
00:25:31.519 --> 00:25:34.880
quickly as I can. And that's the that's the other power.

422
00:25:35.599 --> 00:25:37.799
And then a lot of these tools have the ability

423
00:25:37.839 --> 00:25:39.599
to improve.

424
00:25:39.279 --> 00:25:40.119
Your sound too.

425
00:25:40.200 --> 00:25:44.160
So if you which is increasingly making it okay to

426
00:25:44.279 --> 00:25:48.720
have less high quality equipment, right, so you can actually

427
00:25:48.759 --> 00:25:51.480
make a terrific podcast on your on your phone now

428
00:25:52.079 --> 00:25:55.519
and it's not going to be sounding bad if you

429
00:25:55.599 --> 00:25:59.039
run through like an Adobe podcast, or if you run

430
00:25:59.039 --> 00:26:02.759
it through like like a no Modo platform, or there's

431
00:26:02.759 --> 00:26:07.079
all these normalization and audio optimization platforms that are out

432
00:26:07.119 --> 00:26:09.079
there now that you can take any audio, run it

433
00:26:09.119 --> 00:26:11.640
through and it'll sound like you're in a professional studio.

434
00:26:12.000 --> 00:26:15.880
So those are all great, great tools to work with

435
00:26:15.960 --> 00:26:17.960
depending on what you're trying to do with your show.

436
00:26:18.640 --> 00:26:24.119
So so anyway, I'm going to transition now take questions

437
00:26:24.400 --> 00:26:28.680
if anybody has any I would love to hear your

438
00:26:30.039 --> 00:26:33.359
your questions and your thoughts too, So I don't know.

439
00:26:33.359 --> 00:26:36.240
If we have a microphone that can go round, that'd

440
00:26:36.240 --> 00:26:36.920
be great.

441
00:26:37.599 --> 00:26:40.240
Do you have a for hang out a tool for

442
00:26:40.279 --> 00:26:41.519
a long form video?

443
00:26:42.960 --> 00:26:47.400
Yeah, it's I think it's descript at this point. Yeah. Yeah,

444
00:26:47.400 --> 00:26:50.119
I think it's the most flexible, but it does take

445
00:26:50.160 --> 00:26:52.519
a little bit of learning about how to tweak it

446
00:26:52.599 --> 00:26:55.400
so it doesn't do too much because I think you

447
00:26:55.400 --> 00:26:57.440
can overdo it with the script too. I think you

448
00:26:57.480 --> 00:26:58.400
can edit too much.

449
00:26:58.799 --> 00:26:59.480
Kind of the model.

450
00:26:59.559 --> 00:27:01.920
Have any company where in a video, I mean and.

451
00:27:02.240 --> 00:27:03.759
Buy a car the most team it out.

452
00:27:04.160 --> 00:27:06.160
Yeah, I mean I think you can probably cut it

453
00:27:06.200 --> 00:27:08.559
in half and still come out come out with a

454
00:27:08.559 --> 00:27:13.480
good product. The danger that I've seen is editing video

455
00:27:13.880 --> 00:27:18.440
for your audio is the danger because most people have

456
00:27:18.559 --> 00:27:20.519
more editing they used to be done to their audio

457
00:27:20.640 --> 00:27:23.319
than to their video usually, So if you want to

458
00:27:23.359 --> 00:27:26.799
make a version of your show for a video that

459
00:27:26.880 --> 00:27:29.640
you want to maybe put up to YouTube, maybe do

460
00:27:29.319 --> 00:27:32.680
a little bit of an edit, different edit on that. So,

461
00:27:32.680 --> 00:27:34.799
So how I usually do it is I do do

462
00:27:34.880 --> 00:27:38.880
the video first through through the script, and I set

463
00:27:38.920 --> 00:27:41.559
all those settings and then I export it, get it

464
00:27:41.599 --> 00:27:43.440
out of there, and then I go in and I

465
00:27:44.200 --> 00:27:46.359
do a deeper edit on the audio, and then I

466
00:27:46.400 --> 00:27:49.119
export that separately. That's how I usually do that.

467
00:27:49.920 --> 00:27:55.839
Yeah, yes, I Jeff the late double short of your video.

468
00:27:58.000 --> 00:27:59.640
I don't have one that I can share with you

469
00:27:59.720 --> 00:28:01.640
right now. But I think if you just go to

470
00:28:01.720 --> 00:28:06.440
any of the of the short short content platforms and

471
00:28:06.519 --> 00:28:09.759
just spend some time watching them, see what resonates with you,

472
00:28:10.240 --> 00:28:13.079
see what works with you. But are you looking for

473
00:28:13.160 --> 00:28:16.319
the tools that can create them or the platforms to

474
00:28:16.359 --> 00:28:16.880
watch them?

475
00:28:17.960 --> 00:28:18.480
Put them up?

476
00:28:18.519 --> 00:28:18.680
Well?

477
00:28:18.720 --> 00:28:19.559
Really short?

478
00:28:19.960 --> 00:28:24.440
I think that's the lighting, But I wondered about lead

479
00:28:24.640 --> 00:28:28.160
In because he put up ten minutes. Ohly did no

480
00:28:28.279 --> 00:28:29.920
lights to have watched ten minutes.

481
00:28:30.279 --> 00:28:34.759
Or on shorts? Yeah? Right, and it's the same YouTube.

482
00:28:34.799 --> 00:28:38.519
I believe changed theirs to three minutes, so I think

483
00:28:38.640 --> 00:28:41.039
they were they were just a minute for a while,

484
00:28:41.200 --> 00:28:44.240
but then they shifted to three minutes. So, as with

485
00:28:44.319 --> 00:28:47.920
a lot of these platforms, over time, they they tend

486
00:28:47.960 --> 00:28:51.400
to shift to longer form content. It's the same thing

487
00:28:51.440 --> 00:28:54.119
that happened to Twitter x two. When they first started,

488
00:28:54.119 --> 00:28:55.960
it was only one hundred and forty characters, and now

489
00:28:55.960 --> 00:28:59.519
they're like you can publish like five thousand characters now,

490
00:28:59.640 --> 00:29:02.799
so you know, there's a progression that happens with all

491
00:29:02.839 --> 00:29:06.119
these platforms. So anybody else have a question or comment

492
00:29:06.240 --> 00:29:10.279
or anything. I would love to create a dialogue here.

493
00:29:10.440 --> 00:29:14.720
Riverside Yeah, yeah, I've used them many times. Yeah, they're

494
00:29:14.759 --> 00:29:19.039
a good, good quality recording platform. Yeah. I did a

495
00:29:19.039 --> 00:29:22.440
one year contract with stream Yard so I'm i'm I'm

496
00:29:22.519 --> 00:29:25.119
very familiar with that platform too. They are quite different

497
00:29:25.160 --> 00:29:27.559
between the two of them. One is the stream Yard

498
00:29:27.640 --> 00:29:29.559
side is more of a kind of like a studio

499
00:29:29.680 --> 00:29:36.079
production capability with overlays and logos and transitions and and

500
00:29:36.400 --> 00:29:39.480
different cameras and that kind of stuff, where the Riverside

501
00:29:39.559 --> 00:29:41.839
is really at this point anyway, it is very focused

502
00:29:41.880 --> 00:29:45.920
on quality and trying to get like like your guests

503
00:29:46.039 --> 00:29:49.799
in an equal screen. It doesn't have as much, I

504
00:29:49.799 --> 00:29:53.759
guess kind of creative elements to it, right. It just

505
00:29:53.799 --> 00:29:56.359
gets you the the audio and video that you want,

506
00:29:56.960 --> 00:30:00.000
and and the audio and video quality is really great.

507
00:30:00.440 --> 00:30:01.599
So go ahead.

508
00:30:01.759 --> 00:30:03.279
Yeah, I was going was fun that I should use

509
00:30:03.319 --> 00:30:06.440
it to replace our ideots witchy board that we were

510
00:30:06.720 --> 00:30:10.720
my pardoner I Julie, Oh really okay, Eagle and Mawler

511
00:30:10.759 --> 00:30:14.119
and basically join the riverside fashion from a different laptop

512
00:30:14.200 --> 00:30:16.119
or iPad ones. We both have your own let to

513
00:30:16.200 --> 00:30:20.720
join right a fad and studio. Ah yeah, we've gotten

514
00:30:20.720 --> 00:30:22.519
an eight hundred dollars roll with board that we don't

515
00:30:22.559 --> 00:30:23.359
eat a work.

516
00:30:23.359 --> 00:30:26.880
I thought, Well, yeah, I mean a lot of these

517
00:30:27.000 --> 00:30:30.680
live streaming tools now are so capable now, I mean,

518
00:30:31.440 --> 00:30:33.279
I mean I love doing live on them because I

519
00:30:33.279 --> 00:30:36.920
can actually bring in comments from all the social platforms too.

520
00:30:36.960 --> 00:30:39.000
So if people want to contribute to the show and

521
00:30:39.039 --> 00:30:41.079
want to get into a dialogue with me, they can

522
00:30:41.079 --> 00:30:44.079
do it real time right through Twitter and or x

523
00:30:44.160 --> 00:30:47.000
and LinkedIn and YouTube and zev and it comes right

524
00:30:47.039 --> 00:30:49.480
into my dashboard and I can actually throw it up

525
00:30:49.480 --> 00:30:52.519
on the screen so and then talk about it. So

526
00:30:52.960 --> 00:30:54.480
just like what I'm doing right now, it would be

527
00:30:54.519 --> 00:30:58.119
the same process. Yeah. Oh uh. Well, if you're talking

528
00:30:58.119 --> 00:31:01.920
about Transistor, they're a podcast hosting platform, so I think

529
00:31:01.920 --> 00:31:05.000
they mainly just handle audio, I believe, But I'm not

530
00:31:05.559 --> 00:31:09.119
as knowledgeable about Transistor. Yeah, so if you want it,

531
00:31:09.519 --> 00:31:12.680
you know, there's plenty of really really good podcasts audio

532
00:31:12.680 --> 00:31:15.200
podcast hosts that are out there, and quite a few

533
00:31:15.240 --> 00:31:19.319
of them are in the exhibition room, Buzz Brout Lipsen,

534
00:31:19.680 --> 00:31:22.680
who are actually I used to work for Lipson and

535
00:31:23.960 --> 00:31:27.960
Podbeans out there as well Blueberry, which I do a

536
00:31:28.480 --> 00:31:33.039
weekly live streaming podcast with the CEO of Blueberry, Todd Cocker.

537
00:31:33.599 --> 00:31:36.039
I've been doing that show for about twelve years thirteen

538
00:31:36.119 --> 00:31:38.319
years now, and if you want to check it out,

539
00:31:38.359 --> 00:31:41.200
it's just at show dot com and we do that

540
00:31:41.240 --> 00:31:45.240
show live every Wednesday afternoon at three pm Eastern. And

541
00:31:45.279 --> 00:31:48.000
that show is really talking about the big trends in

542
00:31:48.079 --> 00:31:52.160
podcasting where it's going, kind of just breaking news about

543
00:31:52.200 --> 00:31:55.319
the podcasting space. All right, well, thank you so much

544
00:31:55.359 --> 00:31:55.960
for joining me.

545
00:32:00.079 --> 00:32:09.240
Mm HM, The Inspiration, Spoken Word, Tech and Connection, Spoken

546
00:32:09.680 --> 00:32:16.240
Spoken Light, Spoken Light, Spoken Lights with Rob Greenley with

547
00:32:16.480 --> 00:32:17.680
Rob Greenley with Rob

548
00:32:17.720 --> 00:32:24.279
Green m HM