March 11, 2024

Navigating the Convergence of Video and Audio in Podcasting's Future - Ep 4

Navigating the Convergence of Video and Audio in Podcasting's Future - Ep 4

Episode Summary: In this comprehensive live in-person/Live Zoom event presentation in New Jersey on Feb 20th titled "Podcasting & Video: The Convergence & What the Future Holds" episode 4, host Rob Greenlee, a seasoned podcasting expert, takes...

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Season 1

Episode Summary: In this comprehensive live in-person/Live Zoom event presentation in New Jersey on Feb 20th titled "Podcasting & Video: The Convergence & What the Future Holds" episode 4, host Rob Greenlee, a seasoned podcasting expert, takes listeners on a deep dive into the dynamic intersection of video and audio in the podcasting landscape. Together with Stacey Sherman from the "Doing It CX Right" podcast, they unpack the critical role of audience engagement and the strategic importance of building a community around your content. Rob shares invaluable insights from his extensive background, touching on the evolution of podcasting from its audio roots to the emerging trend of video integration. The discussion reveals how technological advancements and demographic shifts are reshaping content consumption and creator strategies. Listeners will gain practical advice on starting and growing a podcast, including finding your niche, maintaining passion, and the significance of a multi-platform presence for expanding reach. The episode also explores the nuanced world of live podcasting, addressing its benefits for real-time audience interaction and the considerations needed for seamless execution. Legal aspects concerning guest appearances are examined, highlighting the importance of disclaimers and the ethical side of content creation. Furthermore, Rob and Stacey delve into monetization tactics, providing a roadmap from sponsored content to affiliate marketing and dissecting the nuances of each model to help podcasters navigate revenue generation. The conversation also covers the challenges of content repurposing across different platforms, emphasizing the importance of adaptability in content format and distribution. Lastly, the episode addresses discoverability issues in podcasting, offering SEO tips and strategies to enhance visibility and audience growth. Key Takeaways:

  • The merging of video and audio in podcasting and what it means for creators.
  • Essential strategies for building and engaging with your podcast community.
  • Practical steps for starting and enhancing your podcast, focusing on content and technical aspects.
  • The complexities of live podcasting and how to leverage it for audience growth.
  • Legal considerations for podcast hosts and guests to ensure smooth collaborations.
  • Monetization models and strategies to turn your podcast into a revenue-generating platform.
  • Tips for effective content repurposing and overcoming platform-specific challenges.
  • SEO practices and discoverability tactics to elevate your podcast's reach and impact.
Join us for an episode filled with actionable insights and forward-thinking discussions to empower current and aspiring podcasters. Tune in to stay ahead in the rapidly evolving podcasting industry. Subscribe to Spoken Life Show for more enlightening discussions and expert advice on making your mark in the podcasting world. Your journey to podcasting success starts here!
WEBVTT

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Welcome to Spoken Life. This is Rob Greenley. Thank you

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for joining me again in this episode. I'm going to

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re air a presentation that I made down in New

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Jersey back in late February at an event that was

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titled Podcasting and Video the Convergence and what the Future Holds.

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This was an in person presentation as well as a

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group zoom call. So what you're going to hear is

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an interactive discussion and presentation from me on this hot

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topic of video and audio converging in the podcast and

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online media space. So stay with me, and I'm also

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joined in this by Stacy Sherman, who actually is the

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host of the Doing It c X Write podcast, and

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so this was an exciting and interactive experience, so enjoy.

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Thank you the.

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Inspiration I've spoken word tech and connection spoken like Spoken.

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My name is Rob Greenley and I'm here to talk

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podcasting tonight. So he's so much bigger than that tall but.

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You over Who are you Rob Greenley?

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I am, Like I said, I'm primarily a podcaster, but

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I've been involved in podcasting since two thousand and four,

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so I've had had many shows over the years. I've

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worked in the industry I'm in the podcast Hall of Fame.

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I'm doing a lot of live video now for platforms

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like a stream Yard, and I've got like four of

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my own shows now that I'm doing on YouTube and

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also as podcasts. So I used to work for Lipsyn,

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I used to work for Microsoft. I were in the

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Zoom podcasting platform for Microsoft starting and that was like

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two thousand and seven for about seven years, and then

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that got rolled into Xbox. And So I used to

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live in Seattle and I moved out here to Connecticut

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about four and a half years ago, So I'm a

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transplant out to the East, so new experience. I'm excited

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about being here and talking about this convergence with audio

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and video that we're seeing happen in the market and

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as being primarily driven by audiences and what they want.

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So anyway, I've been really i think focused on creating

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content really over many years. I didn't start out doing

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this necessarily about podcasting about podcasting, but I've really done

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most of my podcasting over the last twenty years, and

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stuff has been podcasts about podcasting. So it's one of

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those things. I've been living in this meta world for

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a long time, and I'm following the trends in the

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industry and trying to keep up with where the industry

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is going. And I think the big thing, the big takeaway,

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and I think Stacy really tapped into this, and that's

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building community and building and treating your community and thinking

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about their experiences with whatever you're doing it can I

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think podcasting is analogous increasingly to starting a business. It

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has a lot of the same characteristics. And what we're

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seeing right now is so much convergence. And that's why

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I use this term because this is one aspect of

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the convergence that we're actively seeing today unfold in front

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of us, and there's a lot of resistance on both

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sides of audio and video about whether or not this

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is a good thing. Audio has been primarily seen over

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the last especially the last eight years or so, as

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the dominant kind of media format for podcasting. But if

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you go back to the early days of podcasting I'm

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talking about the two thousand and six two thousand and

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seven timeframe, video was about forty percent of the podcasting market.

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A lot of people don't realize that, but podcasting actually

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has been a video medium since pretty much the beginning,

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which is a little hard to accept given how much

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bandwidth was available to everybody back in the early days

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of podcasting. It's not like it is now where we

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just take it for granted that we all have fast

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internet connections on our phones and our homes and our workplace.

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Video really took off because of the ability to be

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patient and a download, and it's the same thing with audio.

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So now we're like completely different now because the speed

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is so fast now that we can get delivered this content,

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whether it's audio or video, almost instantaneously. But that doesn't

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take away from what we've seen with YouTube in the

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early days was the place that video podcasters went because

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they didn't want to pay for the bandwidth to deliver

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video to their listeners or their viewers back in those days,

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because in those days the cost of bandwidth was very high.

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So now it's come down so increasingly we're seeing this

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interest and this also converges with demographics and the availability

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of technology. The younger generation is definitely all about video now,

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whether it be short video. We're increasingly seeing pressure into

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long form video, which you're seeing really unfold on YouTube today.

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But yet we all see the popularity of shorts and

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vertical videos and things like that. My presentation really is

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about how we need to look at this medium as

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an inclusive medium from the standpoint of a lot of

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different things going on, a lot of different moving parts,

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and it's very difficult to navigate it today. But I

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hope to highlight some of the important elements of this.

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But just to give you a little bit of background

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on me and what I'm doing, because I try and

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do podcasting so I can learn about podcasting, so I

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don't know it all, and I learn from everybody that

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I speak to, and I watch a lot of podcasts

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and I listen to a lot of podcasts trying to

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learn from people. But I do a spectrum of shows

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right now. I do one show called The New Media Show,

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which I've been doing for about fourteen years. It's a

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live online as well as on demand video and audio podcast,

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and I've been doing that show for a long time,

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and that show has really changed a lot over the

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years too, because my video experience on that show was

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in the early days was not a priority, so it

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was more like we just did it because it was

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cool to do video online. But it was primarily an

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audio show. But that's changed now and then now I'm

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doing a show for stream Yard Now, which is a

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big kind of live streaming platform, and I do that

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every Thursday night at seven pm Eastern, and that is

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a show called podcast Tips with Me, and I bring

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on expert guests to talk about the podcasting medium. But

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the real purpose of that show is to demonstrate the

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convergence of live, recorded audio and video podcasting, so it's

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really taking all the elements and the stream Yard team

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helps me out with that too by creating a bunch

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of shorts and vertical videos of that show as well.

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It does take a lot of work to do all

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these things. It's not easy. And I do also a

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show called Trust Factor and a show called Spoken Life,

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which is my company, and each one of those kind

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of has a special place in my interests and my

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journey in this and was inducted into the Podcast Hall

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of Fame back in twenty seventeen. We just held the

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Podcast Hall of Fame down at Podfast for the twenty

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twenty four induction. That's an exciting thing happening as well.

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So what I wanted to talk about a little bit,

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and I've done that a little bit here at the beginning,

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because I know during the beginning of this many that

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are watching this have an interest in starting a podcast.

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Right my presentation wasn't specifically focused on the things you

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need to think about the startup podcasts, but some of

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the concepts coming out of this will be very helpful

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and you actually doing that from a convergence strategy point

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of view. So fast forwarding to where we are today

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and increasingly and where things are going less than taking

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a position I only want to do video or I

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only want to do audio, which is where we are

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right now. So this really at the core, it's the

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decision that you have as a content creator. I'm not

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advocating one way or the other here because each one

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of you have your own skills, your own preferences, your

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own desires, and there's no one model here that works

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for everybody. Creating content now is complicated. You have to

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be dedicated to it and you also have to be

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focused on what you want to do. And I've been

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a podcaster that's been focused on what I want a podcast,

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not so much thinking about what the audience wants. So

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it's a passion for me, and the audience will self

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filter itself to get the kind of content that I

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have versus trying to contrive my content around trying to

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create a topic that focuses on a targeted audience. Now, granted,

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branded podcast is a different story here. But if you're

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doing a personality driven podcast, you're doing a podcast about

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a certain skill that you have that you want to

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share with the world. That's where it takes it into

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that area.

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Rob One thing I wanted to add a lot of

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times people say to me, I don't know what my

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passion is. I know I want to show, but I

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don't know what my passion is. And I often say

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what do people come to you for?

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And they're like, oh, yeah, that's a good point.

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That's true. So if you don't know what your passion is,

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to have a voice around that question. What do your

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friends call you about? What does your family call you about?

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Is it the best cookie recipe?

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Right?

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Is it the skill that you know how to do?

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So just give thoughts as a common question.

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Yeah. And also you need to have energy around whatever

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your topic it is and passion for it yourself. Also,

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you will wind up doing what they call pot fading,

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which means that you'll start and you'll stop after about

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seven to ten episodes because you either run out of

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something to talk about, or you've lost energy in it,

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or something else came up that pulled your interest away.

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So that's also another element of this too. But podcasting,

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and that's what I say on the video podcasting side,

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the personal connection and the intimacy is powerful with video,

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and I think we all know that seeing people's faces,

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being able to see them present themselves, there's body language

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that's involved here. The facial connection is extremely powerful. And

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as we're seeing more people consume YouTube and video on

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their big screen televisions that are coming off of the Internet. Now,

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mainstream media is, as far as my view is dead,

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So people are transitioning over to getting alternative sources of

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information now more and more. And that's just the trend

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that is going on here. So doing a combination strategy

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of audio and video can really expand your reach, right,

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And that's the key thing here is that there's so

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much noise. The actual noise level in the market right

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now around content is very high and it's only getting higher.

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So being in all those places, especially like Stacy said,

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you need to identify where you think your audience is

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going to be consuming. But being in a lot of

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different lifestyle type of places. Right, So when I say lifestyle,

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I'm talking about where people are consuming your content, what

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is the environment, and being everywhere is my approach, right,

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I want to be on all the platforms. I want

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to be on all of it, and it's not easy

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to do that. Don't take that as a say you've

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got to be on every platform, because you may not

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have time to be on every platform. So that that's

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what you have to walk into and you may have

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to grow into that, but you have to start somewhere

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and trying to find where you feel comfortable starting and

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then build on that, and if you have to eventually

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hire a team to help you get everywhere, then that's

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what a lot of people do nowadays because people there

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are people out there that prefer video and there's people

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out there the prefer audio. So that does still exist,

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but there's increasing research that's coming out telling us in

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the industry now that increasingly, especially younger people like to

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consume video and audio, and they like to have the

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option of video, but they may primarily consume on audio.

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So being in both places, it doesn't have to be

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the exact same content, but it can be and I

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think that's the key takeaway. So it's all about repurposing.

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Making this content available in as many different ways and

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as many different platforms as you can is really key

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to growing Now. And I don't know if all of

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you knew this, but YouTube is on the cusp oflating

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all of the content on their platform into all languages

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on the planet. So that's an opportunity and a little

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bit of a curse because that means that content that's

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produced in China can be available in the US because

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it'll be translated into English or India or any of that.

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But that also means that if you're speaking in English,

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that'll be translated automatically into all like two hundred languages

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on the planet, so your audience potential could go way up.

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And then here are all the apps that currently support

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true authentic video podcast. Now, when I say true authentic

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video podcast, that's different than YouTube. What I'm talking about

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here is RSS based distribution of video. When podcasting started,

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that's what we were talking about in the early days,

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is that instead of an MP three file linked to

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from an RSS feed, which is what we see with

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audio today, it's an MP four file that's linked from

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an RSS feed and these are all that apps that

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currently support playback of video in a podcast app, and

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Apple is by far the biggest one and they are

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the biggest period but a lot of people don't know

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that the video is available in your Apple podcast app today.

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And you can get in there by working with a

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few hosting platforms like Lipsun, Blueberry and Podbean support video podcasting,

247
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so it means that you could upload a video file

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and put it out into all these listening apps currently today,

249
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the content repurposing expanding your reach and I had mentioned

250
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here about RSS based distribution as well as non RSS

251
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based distribution which is YouTube and Spotify, and the increasing

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use of transcriptions is ever expanding as well. Apple just

253
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announced that they're going to be adding the Podcasting two

254
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point zero spec for transcription capability, which means that you

255
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can generate your transcription through your own process. Right stream

256
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Yard offers the ability to create a transcription of your

257
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content and then you basically link that from your RSS

258
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feed as like a text file and attach that and

259
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Apple will get that and they'll be able to display

260
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like close captioning experiences around your content to reach people

261
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of disabilities.

262
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Will on stream yard or on Apple, can you take

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that file and repurpose it into an AI where you

264
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can get.

265
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Yeah, you can just export that transcription as a text

266
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file and just cut and paste it into your AI

267
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tool and it'll summarize it. And then I admit mentioned

268
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about the social media clips and shorts and creating other

269
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types of visual experiences too that you can do from

270
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your content and create audiograms which is basically just audio

271
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with a visual element, newsletters and ebooks, and most of

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you guys know about all that. I'm a huge fan

273
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of live and that's really or the aspect of doing

274
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engagement with your audience and connecting with your audience in

275
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a real time sense. Now you don't have to do this.

276
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This is something that I would recommend that you probably

277
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start as a pre recorded show and try and work

278
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your way up to doing this. But ultimately, this, I

279
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believe is where you ultimately want to be. But it's

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not for everybody. I can't say that everyone is going

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to be comfortable being live, and that's okay, there's nothing

282
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wrong with that. Most of the audience is going to

283
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come from the on demand side anyway, You're not going

284
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to be missing a huge munch but it depends on

285
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what kind of show you want to make. This is

286
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really a show format question because taking questions, like through

287
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a stream yard or whatever, changes the dynamic of a show.

288
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It's not the same thing as a pre recorded show

289
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because you're taking questions, you're looking for engagement, and that

290
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takes you down different paths.

291
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We'll say, as I do live, and if you're a

292
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guest is not used to live, or your podcast partner

293
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is not used to live, it can become a disaster

294
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really quick.

295
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You can.

296
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First time we went live, my podcast partner got so

297
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frustrated because it's quick. You have to It's great, but

298
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it's you're not ready. You better hold on.

299
00:16:09.879 --> 00:16:11.120
Yeah, it's great, but you.

300
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Have to On page Like what Stacy said, you.

301
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Have a question about how do you build an audience

302
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for life because they have to tune in when you're on.

303
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So they well, it's it's an opportunity as well, because

304
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you can create an event, right, you can promote an

305
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event like you did with this thing and this is

306
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I guess there's this to be a live event. So

307
00:16:31.240 --> 00:16:34.919
it's not unlike that. You just have to have your

308
00:16:34.960 --> 00:16:38.240
marketing materials that say when you're live, and get it

309
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out to your community as much as possible. And that's

310
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what I do with stream Yard now. Granted the stream

311
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Yard has one hundred and four thousand people following their channel,

312
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which definitely is a big advantage.

313
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The same rules apply it like with podcasts. Consistency.

314
00:16:53.440 --> 00:16:56.360
Yeah, that's the key right there. It's the same time

315
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every week at the same.

316
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Also, stream yard does it eat job. You can actually

317
00:17:01.799 --> 00:17:04.400
put it on your YouTube and make it an event

318
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so people know so anybody it's just associates and Facebook,

319
00:17:08.240 --> 00:17:10.799
so you can actually create the event so your community

320
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will know about it.

321
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Yeah, and that's what makes it makes you have so

322
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much easier.

323
00:17:13.920 --> 00:17:15.839
So how many listeners do you have on your life?

324
00:17:16.359 --> 00:17:19.559
I usually have a handful, but we get we'll probably

325
00:17:19.559 --> 00:17:23.119
get five hundred downloads or five hundred watches view.

326
00:17:23.640 --> 00:17:26.880
Yeah, because people are late Aladdin man. People are coming

327
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in and out of the live stream, so your numbers

328
00:17:29.559 --> 00:17:31.599
could be a lot higher. People will watch as long

329
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as they have time for and then they'll drop out,

330
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and then new people will join you.

331
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So it's a different A thirty minute interview, seven thousand downloads.

332
00:17:39.359 --> 00:17:41.039
We don't know how to hagly happened because it was

333
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the worst interview ever. Everyone loves this character and it

334
00:17:46.680 --> 00:17:49.599
went from zero to seven thousand and within a year.

335
00:17:49.960 --> 00:17:52.559
Rhyme or recently, Yeah, it's hard to know.

336
00:17:54.519 --> 00:17:56.759
Yeah, sorry, sorry.

337
00:18:00.039 --> 00:18:02.279
Anything You're all sharing and I'm just curious. I come

338
00:18:02.319 --> 00:18:07.000
from the broadcasting world. I'm a news anchor, former reporter, everything,

339
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and so the podcasting area was like the one medium

340
00:18:09.759 --> 00:18:11.640
I hadn't touched until about three and a half years

341
00:18:11.680 --> 00:18:13.759
ago when I was told why are you? But my

342
00:18:13.920 --> 00:18:16.319
question is I do video for my podcast. I do

343
00:18:16.400 --> 00:18:19.720
the full episode and I do put it on YouTube.

344
00:18:19.720 --> 00:18:21.599
In fact, for a while, a Lipson's been.

345
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Doing the RSS feed over to the segment image longer

346
00:18:24.559 --> 00:18:26.359
than YouTube just announced the very.

347
00:18:26.480 --> 00:18:28.880
Yeah, it was a social sharing mechanism.

348
00:18:28.960 --> 00:18:30.680
Well, I think if you just mentioned something that I'm

349
00:18:30.680 --> 00:18:32.200
not aware of it, I'm a lipsy in girl.

350
00:18:32.480 --> 00:18:35.960
Are you saying that you can upload your entire video.

351
00:18:36.039 --> 00:18:42.200
To li that with lipsyn specifically, that takes a special plan,

352
00:18:42.640 --> 00:18:46.200
so you have to basically establish a separate RSS feed

353
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for that, and it does take up more storage because

354
00:18:49.440 --> 00:18:51.480
it's a video file, right, so you wind up paying

355
00:18:51.480 --> 00:18:52.319
a little bit more for that.

356
00:18:52.400 --> 00:18:55.599
So you can you still do get the forward over

357
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to your YouTube where most people aren't even watching.

358
00:18:58.880 --> 00:19:02.039
Yeah, exactly, it's not a requirement to do the RSS

359
00:19:02.119 --> 00:19:05.519
bas video stuff by any stretch imagination. You just upload

360
00:19:05.519 --> 00:19:09.359
the YouTube or Spotify or whatever, and you're getting video

361
00:19:09.400 --> 00:19:11.039
out that way, or a lot of people are just

362
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uploading it to like X, or they're uploading it to

363
00:19:13.640 --> 00:19:16.200
LinkedIn or whatever these platforms. You don't have to pay

364
00:19:16.240 --> 00:19:18.240
for the bandwidth. You don't have to create an RSS feed.

365
00:19:18.400 --> 00:19:22.839
But that's also complicating things, right because it's if you

366
00:19:22.880 --> 00:19:25.480
publish to separate, that's all you're going to be doing,

367
00:19:25.720 --> 00:19:27.240
and that's the real challenge here.

368
00:19:27.519 --> 00:19:31.640
Andy's questions question, Yeah, go ahead, So you had mentioned

369
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I think this gentleman helped answer the question. But the

370
00:19:34.559 --> 00:19:37.759
purpose of the live was it like questions and.

371
00:19:37.799 --> 00:19:39.160
Answers, that's part of it?

372
00:19:39.279 --> 00:19:40.480
Yes, right, Well, would it be.

373
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An interview that you're doing live and people in the

374
00:19:43.279 --> 00:19:44.799
chat or maybe yeah, if you.

375
00:19:44.720 --> 00:19:47.920
Have an expert there. Yeah, it's exactly what's happening here.

376
00:19:47.960 --> 00:19:51.079
That what we're doing here is a microcosm for what

377
00:19:51.400 --> 00:19:54.319
I do with my show for Streamyard every week. Is

378
00:19:54.680 --> 00:19:57.200
it just happens to happen online. It's not an in

379
00:19:57.240 --> 00:20:01.119
person thing, but I actually prefer this hybrid of in

380
00:20:01.200 --> 00:20:03.880
person and live, so it's actually even better.

381
00:20:03.880 --> 00:20:06.160
Do you want to take this question online? Mary?

382
00:20:06.279 --> 00:20:07.880
Yeah? If we want to take an house, fine.

383
00:20:07.839 --> 00:20:08.599
Figure it out.

384
00:20:09.119 --> 00:20:09.599
Can we.

385
00:20:11.799 --> 00:20:13.039
Chat versus chat?

386
00:20:13.160 --> 00:20:13.799
Go up?

387
00:20:13.680 --> 00:20:15.200
Up? There, you go, there, you go?

388
00:20:15.319 --> 00:20:18.319
Oh yeah, ask questions. How long can you upload a

389
00:20:18.440 --> 00:20:20.039
pre recorded on stream yard?

390
00:20:20.119 --> 00:20:25.400
Is it an hour of pre recorded live? I believe so. Yeah.

391
00:20:25.440 --> 00:20:28.720
So Also on the video side, it's really powerful to

392
00:20:28.799 --> 00:20:32.799
visual elements because you can align any kind of personal brand,

393
00:20:32.839 --> 00:20:36.799
you have, any business brand whatever with video, right, So

394
00:20:37.400 --> 00:20:39.680
you can do that with your audio podcast with some degree,

395
00:20:39.680 --> 00:20:41.759
with your cover art and your website and things like that.

396
00:20:41.839 --> 00:20:45.599
But there's just a dynamic that's different here. Multi cameras

397
00:20:45.839 --> 00:20:48.839
you can create these different kind of experiences. I'm starting

398
00:20:48.880 --> 00:20:52.039
to experiment with multi cameras even for my own show,

399
00:20:52.119 --> 00:20:55.279
but those are advanced concepts here, So I think you

400
00:20:55.359 --> 00:20:58.400
got to take these things in their steps, right. You

401
00:20:58.440 --> 00:21:01.880
can't do everything at once. I wouldn't expect anybody to

402
00:21:02.799 --> 00:21:05.799
be able to do all this stuff optimally to get started,

403
00:21:06.079 --> 00:21:08.480
just build up to it and just realize that the

404
00:21:08.480 --> 00:21:12.240
more professional your show looks, the more well done. It's

405
00:21:12.279 --> 00:21:15.519
put together and whatever, it's going to help grow your

406
00:21:15.519 --> 00:21:20.279
show of the box, well, that is the first happ

407
00:21:20.559 --> 00:21:22.480
First I would just say to extend on that the

408
00:21:22.519 --> 00:21:25.880
microphone doesn't belong in a box. Just as soon as

409
00:21:25.880 --> 00:21:27.519
you get it home, take it out of the box.

410
00:21:28.039 --> 00:21:30.319
Let's dive into this topic. I think as a lot

411
00:21:30.319 --> 00:21:33.160
of people have been thinking about podcasting, especially over the

412
00:21:33.279 --> 00:21:36.599
last two years. It really ramped up a lot when

413
00:21:36.599 --> 00:21:40.640
the economy started to go downhill. It started with COVID.

414
00:21:40.960 --> 00:21:45.039
People lost their jobs and people were thinking about how

415
00:21:45.039 --> 00:21:47.839
can I make side money. So we saw this huge

416
00:21:47.880 --> 00:21:52.880
spike in new podcasters right about twenty twenty twenty twenty one,

417
00:21:53.119 --> 00:21:55.759
where we were picking up about one hundred thousand new

418
00:21:55.839 --> 00:21:58.559
shows a month. Prior to that, it was growing like

419
00:21:58.559 --> 00:22:01.240
maybe ten thousand a month. So you can see what happened.

420
00:22:01.240 --> 00:22:02.960
A lot of people were at home right they had

421
00:22:02.960 --> 00:22:05.240
a lot of extra time, they didn't have to commute,

422
00:22:05.279 --> 00:22:09.440
so start a podcast, build a side hustle business, whatever,

423
00:22:09.559 --> 00:22:12.519
and so these topics started to really bubble up in

424
00:22:12.519 --> 00:22:15.119
the industry and they still are hot topics right now

425
00:22:15.160 --> 00:22:18.680
because as the more people get laid off from their jobs,

426
00:22:18.759 --> 00:22:21.160
they think, how can I make money. So these are

427
00:22:21.680 --> 00:22:24.480
part of your options that there are more than this,

428
00:22:24.720 --> 00:22:27.880
but these are the primary ways, and it's very complicated.

429
00:22:27.960 --> 00:22:31.440
I can't say this enough that these are not always

430
00:22:31.559 --> 00:22:35.160
easy to do, so these are things that some of

431
00:22:35.200 --> 00:22:38.279
them have to build up to. Dynamic advertising is a

432
00:22:38.319 --> 00:22:43.640
complicated subject because usually only big shows really use the

433
00:22:43.720 --> 00:22:47.200
dynamic advertising. But now we have what's called programmatic advertising,

434
00:22:47.400 --> 00:22:50.480
which is basically automated advertising. So a lot of the

435
00:22:50.480 --> 00:22:55.319
platforms like spreaker and lipsyn and a few others out

436
00:22:55.319 --> 00:22:58.440
there are ruling this out where it's automated advertising. So

437
00:22:58.480 --> 00:23:01.920
you set insertion points in your content and you tell

438
00:23:02.000 --> 00:23:05.079
your hosts that they can sell advertising and put it

439
00:23:05.119 --> 00:23:08.519
into your show. You you're not involved in that process,

440
00:23:08.799 --> 00:23:12.599
so it's almost like automatic advertising. That's where we get

441
00:23:12.640 --> 00:23:16.839
into this whole other side. You have a limited ability

442
00:23:16.880 --> 00:23:19.839
to control the type of ads that go into your show,

443
00:23:19.880 --> 00:23:22.720
and you participate in this. You can select a genre

444
00:23:22.920 --> 00:23:25.519
of advertise, like you can check a box, say I

445
00:23:25.599 --> 00:23:28.640
want political ads, or uncheck that box. I don't want

446
00:23:28.680 --> 00:23:32.440
political ads, right, alcohol ads? You can uncheck or check

447
00:23:32.480 --> 00:23:35.920
that or a bunch of different categories of ads. So

448
00:23:36.559 --> 00:23:39.000
that's what a lot of people are gravitating towards now

449
00:23:39.039 --> 00:23:42.920
because it's hard to sell advertising into your show. It's

450
00:23:42.960 --> 00:23:45.480
hard to get sponsors, it's not easy. And if you

451
00:23:45.519 --> 00:23:47.799
have a big show, then you can have somebody else

452
00:23:47.880 --> 00:23:50.640
do that for you, but that's not always, especially when

453
00:23:50.640 --> 00:23:53.160
you're starting out, that's not an option. So a lot

454
00:23:53.200 --> 00:23:56.119
of people when they start out, they basically move towards

455
00:23:56.119 --> 00:23:59.160
what I call kind of sponsored sales of advertising. If

456
00:23:59.160 --> 00:24:01.720
you want to get into everyvertising, that's just one piece

457
00:24:01.759 --> 00:24:04.759
of the puzzle. But you can go to let's say

458
00:24:04.799 --> 00:24:07.400
you have a relationship with a company or a brand

459
00:24:07.680 --> 00:24:10.599
that aligns with your content of your show. You can

460
00:24:10.640 --> 00:24:12.839
just approach them and say, how would you like to

461
00:24:12.920 --> 00:24:15.319
buy a spot in my show for two hundred bucks

462
00:24:15.559 --> 00:24:19.119
per episode, I'd be happy to give you your product

463
00:24:19.359 --> 00:24:22.359
a try, do a demo on air or during this

464
00:24:22.480 --> 00:24:25.000
talk about it on the show. From an authentic standpoint,

465
00:24:25.079 --> 00:24:27.519
I think that's really key to that. And those are

466
00:24:27.559 --> 00:24:29.880
typically what they call host reads, which means that the

467
00:24:29.920 --> 00:24:34.440
host actually vocalizes an endorsement for whatever product or service

468
00:24:34.480 --> 00:24:36.759
that is that you feel good about. And that's where

469
00:24:36.799 --> 00:24:41.200
podcasting started. That's the advertising that built podcasting is this,

470
00:24:41.319 --> 00:24:45.000
we've been moving into dynamic advertising because a lot of

471
00:24:45.000 --> 00:24:48.079
big companies, big media companies, have gotten into podcasting. The

472
00:24:48.240 --> 00:24:52.519
true authentic advertising that builds that built this medium our

473
00:24:52.519 --> 00:24:56.440
host reads, and that's oftentimes baked in content, baked in ads.

474
00:24:56.759 --> 00:24:59.960
So then there's also a product placement and shoppable video,

475
00:25:00.160 --> 00:25:04.640
which are really another form of host endorsement. Endorsement content

476
00:25:04.839 --> 00:25:08.559
right that drives transactions and sales, So that's also a

477
00:25:08.559 --> 00:25:11.359
piece of this too. Then there's affiliate advertising, which is

478
00:25:11.400 --> 00:25:14.960
more performance based advertising where you go like Amazon, and

479
00:25:15.000 --> 00:25:17.079
you talk about a product that you can pick up

480
00:25:17.079 --> 00:25:19.440
on Amazon, and you share how to get that product,

481
00:25:19.480 --> 00:25:21.359
and you get a commission off the sale of that.

482
00:25:22.000 --> 00:25:25.000
There's a website you can go to called CJ dot

483
00:25:25.039 --> 00:25:30.279
com that basically has thousands of affiliate companies and brands

484
00:25:30.319 --> 00:25:33.720
that you can align with your podcast and you just

485
00:25:33.799 --> 00:25:36.480
talk about whatever brand or a company you want to

486
00:25:36.519 --> 00:25:39.759
talk about, and then offer a path for that listener

487
00:25:39.839 --> 00:25:42.319
to be able to transact on that product and you

488
00:25:42.319 --> 00:25:43.319
get a commission on that.

489
00:25:43.680 --> 00:25:46.559
In your opinion, how many is too many? Because you

490
00:25:46.599 --> 00:25:49.359
can when you hear some of these podcasts, it's like

491
00:25:49.400 --> 00:25:52.119
the first x amount of minutes look at this, look

492
00:25:52.119 --> 00:25:54.680
at that, look at that, and now when your opinions

493
00:25:54.720 --> 00:25:55.279
that you've been doing.

494
00:25:55.359 --> 00:25:57.759
Yeah, that's a I could talk for an hour just

495
00:25:57.880 --> 00:26:00.559
on that topic alone, But I have a personal preference.

496
00:26:00.839 --> 00:26:03.880
I like, if you're going to run advertising, it's probably

497
00:26:04.559 --> 00:26:08.240
in an hour long program, maybe three to four spots max.

498
00:26:08.519 --> 00:26:10.839
Once you get beyond that, you're getting into the realm

499
00:26:10.920 --> 00:26:12.799
of kind of oversaturation.

500
00:26:13.440 --> 00:26:15.440
Is that dynamic or sponsored in your own.

501
00:26:15.400 --> 00:26:18.640
It doesn't matter, It doesn't matter. Many podcast hosts will

502
00:26:18.720 --> 00:26:22.920
encourage you to do two pre rolls and four mid

503
00:26:23.000 --> 00:26:26.640
rolls and two post roles, which is like eight spots,

504
00:26:26.880 --> 00:26:30.160
and those could be run through dynamic advertising. But I

505
00:26:30.200 --> 00:26:33.039
think that's too much for what most people are willing

506
00:26:33.079 --> 00:26:34.799
to accept with their show, So you could be doing

507
00:26:34.920 --> 00:26:35.960
damage to your audience.

508
00:26:36.079 --> 00:26:38.720
One thing, rob that a sponsor asked me to do

509
00:26:39.519 --> 00:26:42.920
is besides the read in the show, they asked me

510
00:26:43.000 --> 00:26:47.279
to put their logo in the image that was on

511
00:26:47.279 --> 00:26:48.960
my website and social media.

512
00:26:49.079 --> 00:26:50.160
Yeah, you can do all those things.

513
00:26:50.400 --> 00:26:53.519
So there's other creative things to give them exposure that

514
00:26:53.599 --> 00:26:54.319
they pay for.

515
00:26:54.559 --> 00:26:56.759
Yeah. I think that's really key, is that if you're

516
00:26:56.799 --> 00:27:00.599
going to share, like especially an affiliate program. You're going

517
00:27:00.680 --> 00:27:04.039
to need to have pathways to share links to things, right,

518
00:27:04.440 --> 00:27:06.839
whether it's on your website or in your social media

519
00:27:07.200 --> 00:27:10.720
or but also in your show notes, especially on YouTube,

520
00:27:10.799 --> 00:27:13.359
put a link to things in there that you want

521
00:27:13.400 --> 00:27:17.039
to transact with to support your sponsors. So I think

522
00:27:17.079 --> 00:27:21.039
it's all about trying to offer pathways for your audience

523
00:27:21.119 --> 00:27:25.039
to engage in whatever call to action that you're asking

524
00:27:25.079 --> 00:27:28.759
them to do. And then exclusive sponsored content. This is

525
00:27:28.799 --> 00:27:30.599
where you produce and this is what I'm doing for

526
00:27:30.640 --> 00:27:33.440
stream Yard too, is that it's basically they're sponsoring me

527
00:27:33.640 --> 00:27:36.480
to create content for them. And this is oftentimes done

528
00:27:36.559 --> 00:27:39.559
for branded podcasts too, so that this is a little

529
00:27:39.559 --> 00:27:41.960
bit of an area that if you have an expertise

530
00:27:41.960 --> 00:27:45.400
and a reputation, you can parlay that into a relationship

531
00:27:45.440 --> 00:27:47.799
with a brand. And then premium content, which I think

532
00:27:47.799 --> 00:27:50.279
everybody knows what that is. It's basically pay for watch,

533
00:27:50.519 --> 00:27:53.920
pay for listen type of content that you can create

534
00:27:54.079 --> 00:27:57.519
a transaction around that, maybe in addition to your free content.

535
00:27:57.920 --> 00:28:00.519
So that whole freemium model is a big part two.

536
00:28:00.559 --> 00:28:04.359
And then there's obviously merchandise and super chats, which is

537
00:28:04.440 --> 00:28:08.279
a way for people that offer comments can also offer

538
00:28:08.720 --> 00:28:13.680
like a donation to your show while you're doing it live. Yeah,

539
00:28:13.720 --> 00:28:16.799
so that's my I went through that really fast. And

540
00:28:17.200 --> 00:28:19.720
there's a lot of concepts in there that need about

541
00:28:19.720 --> 00:28:21.640
an hour or each one of them. But that's who

542
00:28:21.680 --> 00:28:23.920
I am. Thank you, And I'm open to questions if

543
00:28:23.920 --> 00:28:24.400
we have time.

544
00:28:28.000 --> 00:28:30.279
Yeah, I don't be open to chat and see, I

545
00:28:30.359 --> 00:28:31.000
have a question.

546
00:28:31.359 --> 00:28:34.720
So what if I have an idea for a podcast, right,

547
00:28:34.880 --> 00:28:37.680
and I know what I want to my niches and

548
00:28:37.680 --> 00:28:39.440
what I want to do, and I want to interview,

549
00:28:39.480 --> 00:28:41.400
and I have an online store, and I've been on

550
00:28:41.440 --> 00:28:43.839
your show thanks to God a few times.

551
00:28:43.920 --> 00:28:45.960
But what if I'm not good at like all this

552
00:28:46.079 --> 00:28:46.880
other stuff? Right?

553
00:28:46.960 --> 00:28:49.119
What if I'm not good at you have to just

554
00:28:49.160 --> 00:28:49.799
start somewhere.

555
00:28:49.960 --> 00:28:52.480
If you don't know how to start, we come here.

556
00:28:56.640 --> 00:28:58.799
If you don't know anything about.

557
00:28:58.880 --> 00:29:01.720
This stuff, I would say that there's lots of resources

558
00:29:01.720 --> 00:29:04.480
that are out there that are free. The thing that

559
00:29:04.519 --> 00:29:07.720
to think about, unfortunately with that, is that sometimes they're

560
00:29:07.759 --> 00:29:10.920
not really all that great of advice. I would probably

561
00:29:10.920 --> 00:29:14.319
go to let's say, a hosting platform like a buzz

562
00:29:14.359 --> 00:29:17.880
brout or a lipsyn and watch some of their how

563
00:29:17.920 --> 00:29:21.799
to start a podcast videos that they do because those

564
00:29:21.799 --> 00:29:24.880
people really know what they're talking about. So that would

565
00:29:24.880 --> 00:29:27.160
be the easiest way that I can think of. Or

566
00:29:27.240 --> 00:29:32.279
send me an email, I'll give you some advice to offer.

567
00:29:34.319 --> 00:29:36.039
Is such a good Oh yeah.

568
00:29:37.400 --> 00:29:39.920
And Rob Walsh, Yeah, I used to work for Whipson.

569
00:29:40.759 --> 00:29:41.680
They know their stuff.

570
00:29:41.920 --> 00:29:43.160
Yeah, exactly.

571
00:29:44.960 --> 00:29:51.119
It's called The Themes podcast.

572
00:29:47.319 --> 00:29:57.240
And Rob Walsh great and great. Yeah, I was there

573
00:29:57.359 --> 00:29:59.680
for four years, so I was with them for four years.

574
00:30:00.160 --> 00:30:03.640
Just so helpful. Else I think could help to is

575
00:30:03.680 --> 00:30:06.119
if you go on somebody else's podcast if you've never

576
00:30:06.160 --> 00:30:09.119
been online, because I think see how they do it.

577
00:30:09.599 --> 00:30:11.920
Yeah, I think I agree. Being a guest is a

578
00:30:11.960 --> 00:30:15.960
great way to learn about podcasting because you're getting used

579
00:30:15.960 --> 00:30:18.400
to how to use a mic, you're used to, you

580
00:30:18.480 --> 00:30:20.799
get used to being interviewed, which is a great experience

581
00:30:20.920 --> 00:30:24.279
base to then get into hosting a podcast because then

582
00:30:24.319 --> 00:30:27.279
you know what it's like, especially if it's an interview program,

583
00:30:27.559 --> 00:30:29.039
so you know what it's like to be a guest.

584
00:30:29.279 --> 00:30:31.000
But then you have to learn how to be a host,

585
00:30:31.200 --> 00:30:32.680
and that's a whole other schedule.

586
00:30:32.720 --> 00:30:33.119
It's hard.

587
00:30:33.359 --> 00:30:34.359
Yeah, that's not easy.

588
00:30:34.480 --> 00:30:37.440
Yeah, but it's suable, right, Yeah.

589
00:30:37.440 --> 00:30:39.400
There any many other questions it can I help us.

590
00:30:39.640 --> 00:30:41.400
There anything that we haven't talked about.

591
00:30:41.599 --> 00:30:46.440
I'm sure for your podcast, which is best for your

592
00:30:46.480 --> 00:30:49.720
podcast or brand? I'm not sure. The question on that,

593
00:30:49.920 --> 00:30:51.400
which ad is.

594
00:30:51.480 --> 00:30:56.000
Best phasically targets in this fonsors in terms of how

595
00:30:56.039 --> 00:31:00.160
it relates to what you're talking about, me a podcast.

596
00:30:59.799 --> 00:31:01.319
The question stuck here.

597
00:31:01.920 --> 00:31:07.079
Sean, Yeah, you can tie explain.

598
00:31:08.240 --> 00:31:10.920
So what I was asking was, as he was talking

599
00:31:10.920 --> 00:31:14.440
about the CJ right dot com right, and so all

600
00:31:14.519 --> 00:31:16.839
those the CJ dot com is all is a part

601
00:31:16.839 --> 00:31:19.759
of ads, the part of right about how to monetize

602
00:31:19.920 --> 00:31:20.599
that type of thing.

603
00:31:20.720 --> 00:31:23.640
Yeah, it's one way. It's more of a performance based

604
00:31:24.119 --> 00:31:26.079
way of getting AD revenue.

605
00:31:26.200 --> 00:31:28.559
But what I was asking about that is how do

606
00:31:28.599 --> 00:31:30.319
you know which one is best for your brand?

607
00:31:30.440 --> 00:31:33.799
I think it's your gut right. It's also it's very

608
00:31:33.799 --> 00:31:37.039
important for you to be comfortable with the product or

609
00:31:37.079 --> 00:31:39.799
the service yourself. Do you trust it? Because you're putting

610
00:31:39.799 --> 00:31:42.640
your reputation on the line with that, because if you

611
00:31:42.759 --> 00:31:45.599
recommend it and somebody goes and uses it and they

612
00:31:45.640 --> 00:31:48.599
don't like it, then that can reflect on you. So

613
00:31:49.279 --> 00:31:52.279
whatever that is, you need to be passionate about it

614
00:31:52.359 --> 00:31:53.480
and feel good about it.

615
00:31:53.640 --> 00:31:54.720
Same thing with a guest.

616
00:31:55.839 --> 00:31:59.000
The other question that I had was earlier and you were.

617
00:31:58.880 --> 00:32:01.039
Talking about yeah.

618
00:32:01.079 --> 00:32:04.880
Now, now, was there other platforms other than stream Yard

619
00:32:04.960 --> 00:32:07.640
that you would recommend that would do the same type

620
00:32:07.640 --> 00:32:10.920
of you can clip a little bit faster or anything

621
00:32:10.920 --> 00:32:13.640
that work a little bit clicker Yeah, okay, stream Yard,

622
00:32:13.680 --> 00:32:16.599
I know it could be glitchy at sometimes, but at

623
00:32:16.640 --> 00:32:20.960
the same time, there's also OBS. Yeah, correct, the other

624
00:32:21.400 --> 00:32:23.480
other platforms you recommend.

625
00:32:23.200 --> 00:32:26.720
There are a few others. There's one called Riverside, and

626
00:32:26.759 --> 00:32:30.359
then there's another one called Squadcast, which is now part

627
00:32:30.400 --> 00:32:33.519
of Descript, So if you're a Descript user, you get

628
00:32:33.519 --> 00:32:37.240
a free subscription to Squadcasts, which is a very similar

629
00:32:37.279 --> 00:32:41.279
type of video production platform. But there's I would just

630
00:32:41.319 --> 00:32:44.759
do a search for live video. There's also a restream.

631
00:32:44.839 --> 00:32:47.440
There's another one. There's a few others that are popping

632
00:32:47.559 --> 00:32:49.559
up too, But I would say the stream Yard is

633
00:32:49.559 --> 00:32:51.559
probably the biggest right now. But a lot of people

634
00:32:51.640 --> 00:32:55.039
do use the OBS platform, especially it's free, so there's

635
00:32:55.039 --> 00:32:57.960
no charge for it, but it also requires some technical

636
00:32:58.000 --> 00:32:59.720
ability on your part and it's got a little bit

637
00:32:59.759 --> 00:33:01.119
of learning curve to it. All.

638
00:33:01.240 --> 00:33:03.880
Right, when don't we move around and thank you for

639
00:33:03.920 --> 00:33:08.960
everyone being online and thank you.

640
00:33:09.400 --> 00:33:15.160
It's allably great questions. Speaking of geek stuff, I've been

641
00:33:15.279 --> 00:33:18.279
using a new technology out of Norway that basically is

642
00:33:18.319 --> 00:33:23.440
an audio recording platform called no Mono and there's eight

643
00:33:23.480 --> 00:33:26.759
microphones around this little recorder unit and it attaches to

644
00:33:26.839 --> 00:33:30.839
a wavelier type of a microphone. So this whole presentation

645
00:33:31.000 --> 00:33:34.359
is being recorded through this platform that they will take

646
00:33:34.400 --> 00:33:36.480
the audio uploaded to the cloud and do a bunch

647
00:33:36.559 --> 00:33:39.319
of audio optimization on it and it will make it

648
00:33:39.359 --> 00:33:41.000
sound like I did this in the studio.

649
00:33:41.359 --> 00:33:45.160
Yeah.

650
00:33:41.960 --> 00:33:48.000
Yeah, Plus it also has an app that you can

651
00:33:48.160 --> 00:33:56.920
has has four microphones, so you can see. It's about right.

652
00:33:56.920 --> 00:34:00.480
It's about two thousand dollars for the unit.

653
00:34:00.720 --> 00:34:03.799
Yeah, I do have a question about the different platforms.

654
00:34:04.319 --> 00:34:07.240
Stream Yard does a vertical, You've got YouTube that does.

655
00:34:07.599 --> 00:34:09.920
There's Zoom too, which is another option.

656
00:34:10.320 --> 00:34:14.039
It's the biggest problem is when you're trying to repurpose content, right,

657
00:34:14.280 --> 00:34:15.840
you get it off a stream yard and this isn't

658
00:34:15.840 --> 00:34:18.119
a stream yard problem. This is just a recording problem. Yeah,

659
00:34:18.239 --> 00:34:21.199
it's it's horizontal and then you.

660
00:34:21.119 --> 00:34:23.199
Put it into opus clubs, you put it into a

661
00:34:23.199 --> 00:34:25.440
whole bunch of different programs to make it so it

662
00:34:25.480 --> 00:34:28.920
goes into the other content. Is there anything with stream

663
00:34:29.039 --> 00:34:31.079
Yard or any of the other platforms that you've seen

664
00:34:31.239 --> 00:34:33.920
where it's going to change in any way where you

665
00:34:33.960 --> 00:34:37.079
can make that content easier to repurpose?

666
00:34:37.599 --> 00:34:38.199
You know what I'm saying.

667
00:34:38.320 --> 00:34:41.159
It's just I have a great piece of content and

668
00:34:41.239 --> 00:34:42.920
I've got something like right.

669
00:34:42.800 --> 00:34:44.920
Across, and oh, it's going to get easier. There's no

670
00:34:45.079 --> 00:34:49.360
question AI is transforming all this stuff actively right now.

671
00:34:50.000 --> 00:34:51.679
The other big thing you're going to see with AI

672
00:34:51.920 --> 00:34:54.360
is that what we've seen happen is a bunch of

673
00:34:54.519 --> 00:34:59.920
standalone companies right that have started up with AI technologies.

674
00:35:00.039 --> 00:35:01.880
What we're going to see is the big platforms are

675
00:35:01.920 --> 00:35:06.760
going to integrate all this stuff. And so it's that's

676
00:35:06.840 --> 00:35:08.880
the transition that we're going to see play out over

677
00:35:08.960 --> 00:35:12.199
the next two years, is all these big platforms are

678
00:35:12.199 --> 00:35:14.880
going to integrate all this stuff, and all these startups

679
00:35:14.920 --> 00:35:15.920
are going to go out of business.

680
00:35:16.159 --> 00:35:18.960
It's just so frustrating as a content creator. You have

681
00:35:19.239 --> 00:35:21.360
something on YouTube and they want you to push it

682
00:35:21.400 --> 00:35:24.360
on YouTube chorts, but to put it on YouTube shorts,

683
00:35:24.519 --> 00:35:27.679
I don't even care about the time rewirement making sure

684
00:35:27.679 --> 00:35:29.280
it looks right and totally.

685
00:35:29.360 --> 00:35:32.400
It's just that it's it makes you.

686
00:35:31.960 --> 00:35:34.280
Have to have a team that I don't have exactly.

687
00:35:35.559 --> 00:35:38.719
Have you tried to yeah, because I like the way

688
00:35:38.719 --> 00:35:39.480
Camber resize.

689
00:35:39.800 --> 00:35:42.440
It's not so much. It's not so much.

690
00:35:42.840 --> 00:35:44.960
Yes, I have these candidate that doesn't work for what

691
00:35:44.960 --> 00:35:45.159
you do.

692
00:35:45.840 --> 00:35:50.920
It's a long process, it is, and I'm sorry I

693
00:35:51.079 --> 00:35:55.199
have to actually make money for right. My dicy is

694
00:35:55.320 --> 00:35:58.119
just really upset and I don't think I got one more.

695
00:35:58.639 --> 00:35:59.960
Yeah, yeah, go ahead.

696
00:36:00.400 --> 00:36:03.400
The lady that was on before I was, I wanted

697
00:36:03.400 --> 00:36:04.880
to know about her QR code.

698
00:36:05.079 --> 00:36:10.599
I thought that was pretty neat because oh yeah, hi, okay,

699
00:36:10.840 --> 00:36:14.960
So yeah, QR codes is such a great way to engage.

700
00:36:15.199 --> 00:36:19.679
I see some headnots to engage with people. So the

701
00:36:19.760 --> 00:36:23.639
QR code. I use a couple of them. It's really easy.

702
00:36:23.880 --> 00:36:28.599
So basically you could use taka Dot is one. I

703
00:36:28.639 --> 00:36:31.000
can send these to you if you email me. But

704
00:36:31.039 --> 00:36:34.800
basically they have different functions and you can have a

705
00:36:35.039 --> 00:36:38.639
dot Dot is like a QR code and has all

706
00:36:38.719 --> 00:36:42.599
my contact information my social media. So it's one code

707
00:36:42.960 --> 00:36:45.360
gives you and it goes right into your phone. So

708
00:36:45.400 --> 00:36:49.719
it's very helpful. There's Canva, I believe. Do you know Canva?

709
00:36:49.880 --> 00:36:53.199
Have you used Gamba? Okay, good, it's good anybody in

710
00:36:53.199 --> 00:36:57.639
this room. So Canva does one hundred things, create more

711
00:36:57.760 --> 00:37:01.280
creative people. But it also has a QR capability, so

712
00:37:01.320 --> 00:37:04.079
you can create a QR code, give it to anybody

713
00:37:04.119 --> 00:37:07.000
and it will get you to your website, your show,

714
00:37:07.119 --> 00:37:10.159
your anything. So those are just some tools to help.

715
00:37:10.440 --> 00:37:16.159
Can I have question after you're finished for that question? Sure? Hello, yes, yeah, okay.

716
00:37:16.320 --> 00:37:18.679
I worked on a podcast where my boss was in

717
00:37:18.719 --> 00:37:22.519
Germany and she asked people to sign a legal disclaimer

718
00:37:22.599 --> 00:37:25.360
before guests would go on the show. So I was

719
00:37:25.400 --> 00:37:27.519
wondering do you use legal disclaimers?

720
00:37:27.519 --> 00:37:29.280
And also, because we are in the.

721
00:37:29.280 --> 00:37:31.639
Space industry, which can be niche, do you have any

722
00:37:31.679 --> 00:37:35.039
advice on finding a niche audience since the social media

723
00:37:35.199 --> 00:37:36.480
space can be crowded.

724
00:37:36.719 --> 00:37:41.039
Yeah, about the guests waiver clearance document. There there are

725
00:37:41.079 --> 00:37:44.239
a lot of podcast attorneys in the space that will

726
00:37:44.519 --> 00:37:48.679
recommend that every show do that. One of the reasons

727
00:37:48.800 --> 00:37:53.360
that sometimes guests will will want their show taken down

728
00:37:53.519 --> 00:37:57.360
or polled or edited, or all sorts of requirements and

729
00:37:57.480 --> 00:38:01.119
demands can be imposed even when the guests maybe says

730
00:38:01.119 --> 00:38:04.280
something in their podcast that they said that they should

731
00:38:04.280 --> 00:38:08.000
be responsible for, but ultimately they maybe get in trouble

732
00:38:08.039 --> 00:38:10.920
with their employer or whatever. So there are things that

733
00:38:10.960 --> 00:38:14.079
can happen that you might want to have a legal

734
00:38:14.119 --> 00:38:17.679
document to protect you from. So that is an advice

735
00:38:17.760 --> 00:38:22.639
that is commonly given out there about guests scenarios, right,

736
00:38:22.639 --> 00:38:25.159
because there can be legal problems with just about everything

737
00:38:25.159 --> 00:38:26.840
you do in this world, unfortunately.

738
00:38:27.239 --> 00:38:30.039
And just to add to that something to really streamline

739
00:38:30.039 --> 00:38:35.000
your process. Rather than send somebody the form after and

740
00:38:35.079 --> 00:38:37.480
have to chase it, what I do is I put

741
00:38:37.519 --> 00:38:41.000
it in my calendar invite, and so when they're filling

742
00:38:41.000 --> 00:38:44.559
out information about their to come on my show, it's

743
00:38:44.599 --> 00:38:47.920
your name, your information, and then there's a checkbox with

744
00:38:48.199 --> 00:38:51.920
the information that they're acknowledging right then and there, So

745
00:38:51.960 --> 00:38:53.840
I don't have to go chase them. It's just a

746
00:38:53.880 --> 00:38:54.800
way to streamline that.

747
00:38:55.440 --> 00:38:56.679
Yeah, and they should know as.

748
00:38:56.519 --> 00:38:58.840
Soon as they go on the podcast it's getting recorded.

749
00:38:59.320 --> 00:39:01.159
That's the biggest thing you're going to get.

750
00:39:01.039 --> 00:39:05.000
Recorded, right, So be careful what you say exactly.

751
00:39:05.119 --> 00:39:08.320
Like, I've found so many forms that look like like

752
00:39:08.519 --> 00:39:13.920
agreement litigious file pages and like now it's a podcast

753
00:39:14.159 --> 00:39:15.599
sharing my extrue expertise.

754
00:39:15.880 --> 00:39:16.719
But it's the same thing.

755
00:39:16.800 --> 00:39:19.280
Like, all you really need is that one box that

756
00:39:19.360 --> 00:39:22.519
says I release all rights all materials. It doesn't happen

757
00:39:22.519 --> 00:39:24.599
because you can scare guests that way too.

758
00:39:24.840 --> 00:39:27.239
Yeah, just letting them know I'm doing you so and

759
00:39:27.280 --> 00:39:29.280
you're doing me. You're sharing your expectation. But with the

760
00:39:29.280 --> 00:39:30.719
intellectual property.

761
00:39:30.400 --> 00:39:33.039
Lawyer in the Yeah, as an attorney, I would definitely

762
00:39:33.119 --> 00:39:36.119
recommend it you get some sort of release. I agree

763
00:39:36.239 --> 00:39:40.679
that there's a balance between protecting your rights and also

764
00:39:41.079 --> 00:39:44.199
chasing away perspective guests. I think five pages is a

765
00:39:44.239 --> 00:39:50.159
lot plenty of that ones that are single pane and right,

766
00:39:50.320 --> 00:39:53.679
and there are a lot of things that can go wrong.

767
00:39:53.719 --> 00:39:59.400
If somebody uses makes LIBELSS statements or slanderous statements, you

768
00:39:59.400 --> 00:40:02.360
could be respon for that too. So you want something

769
00:40:02.400 --> 00:40:07.400
that would protect you as much as possible under the circumstances.

770
00:40:07.960 --> 00:40:10.920
And as they ask for a lot of edits on

771
00:40:11.039 --> 00:40:14.360
passage to profit. If somebody says something that they later regret,

772
00:40:14.440 --> 00:40:17.920
we always try to accommodate them. We don't want to

773
00:40:18.280 --> 00:40:21.639
put something out there that they don't are uncomfortable with.

774
00:40:22.199 --> 00:40:25.840
But if somebody. We did have somebody once who wanted

775
00:40:25.880 --> 00:40:28.719
to cancel the show after we had we did a

776
00:40:28.719 --> 00:40:32.239
full show, We had a production. He had religious issues

777
00:40:32.760 --> 00:40:36.360
with one of the guests, and so that turned out

778
00:40:36.400 --> 00:40:39.079
to be a little bit of a To go through

779
00:40:39.079 --> 00:40:42.280
a whole production and just cancel it because somebody didn't

780
00:40:42.440 --> 00:40:46.639
like it is also a burden on you, the host. Right,

781
00:40:46.760 --> 00:40:49.360
there's a lot of different sides, and I'm happy to

782
00:40:49.400 --> 00:40:52.960
help anybody who is looking for a release. We can

783
00:40:53.000 --> 00:40:57.000
find one that's appropriate for your podcast. Again, as comfortable

784
00:40:57.039 --> 00:41:00.239
for you and one that you feel like you're your

785
00:41:00.280 --> 00:41:02.440
guests will feel comfortable signing and stuff.

786
00:41:02.519 --> 00:41:03.000
So scary.

787
00:41:03.119 --> 00:41:03.280
Yeah.

788
00:41:03.280 --> 00:41:05.199
The other thing we do is we do talk to

789
00:41:05.239 --> 00:41:08.199
each guest before we have them on the show, and

790
00:41:08.239 --> 00:41:10.480
we would recommend that to anybody that has guests on

791
00:41:10.519 --> 00:41:10.920
their show.

792
00:41:11.239 --> 00:41:13.119
Talk to them ahead of time, so you know you're

793
00:41:13.159 --> 00:41:14.119
on the same wavelength.

794
00:41:14.199 --> 00:41:17.159
If somebody comes on and they say I hate this politician,

795
00:41:17.280 --> 00:41:19.000
I'm going to cuss them out every chance I get

796
00:41:19.000 --> 00:41:19.440
on your show.

797
00:41:19.800 --> 00:41:22.599
We're a non political show, We're gonna say, sorry, you're

798
00:41:22.599 --> 00:41:23.440
just not a good fit.

799
00:41:23.480 --> 00:41:25.239
And we had to tell somebody they weren't a good

800
00:41:25.239 --> 00:41:26.719
fit because that stuff like that.

801
00:41:26.840 --> 00:41:28.679
Another thing on that point, which I love that you're

802
00:41:28.719 --> 00:41:31.360
mentioning that is just say to your guests and look,

803
00:41:31.400 --> 00:41:32.199
I deal with trauma.

804
00:41:32.239 --> 00:41:35.519
I'm a trauma podcast. Is there anything that's off topic?

805
00:41:35.679 --> 00:41:38.679
So anything you do want to talk about that's like

806
00:41:38.840 --> 00:41:40.079
just to be transparent.

807
00:41:40.199 --> 00:41:44.199
Yeah, that's really good suggestion. Yeah, just create a safe

808
00:41:44.199 --> 00:41:44.960
space for them.

809
00:41:45.440 --> 00:41:47.320
To your point, I had an issue with we had

810
00:41:47.320 --> 00:41:50.880
a celebrity guest on and I say that now every

811
00:41:50.960 --> 00:41:53.840
single time because it was it was an issue where

812
00:41:53.840 --> 00:41:55.760
she wanted to take something out which we had no

813
00:41:55.800 --> 00:41:58.719
problem thinking out. But you know what, she's a guest

814
00:41:58.760 --> 00:42:02.000
for life now, all right because we did the right there.

815
00:42:02.239 --> 00:42:03.519
And that's what you have to do. I mean, is

816
00:42:03.519 --> 00:42:05.559
there anything off limits? Because early trying to promote something,

817
00:42:05.639 --> 00:42:07.039
so we get them a chase to promote it.

818
00:42:06.960 --> 00:42:14.360
But easier reinload in RSS. And well so one more

819
00:42:14.440 --> 00:42:17.360
thing with my old corporate hat on when I was

820
00:42:17.400 --> 00:42:20.559
a guest on fifty shows, I also had to tell

821
00:42:20.719 --> 00:42:26.199
the post that corporate had to approve it. So there's

822
00:42:26.239 --> 00:42:28.719
that angle too. So think about when you have a

823
00:42:28.800 --> 00:42:31.679
guest in there in corporate there's a slow delay time

824
00:42:31.719 --> 00:42:36.440
in that we just don't do that. You look on

825
00:42:36.519 --> 00:42:40.840
the other side now, it's just it's too scary, it's

826
00:42:40.920 --> 00:42:42.039
but that is fact. Yeah.

827
00:42:42.159 --> 00:42:44.280
Do we want to talk about the top two items there?

828
00:42:44.400 --> 00:42:46.360
Really quick? Okay, what's the first?

829
00:42:46.800 --> 00:42:49.199
Someone talked about how do you track listeners?

830
00:42:49.639 --> 00:42:50.519
Yeah?

831
00:42:50.559 --> 00:42:54.119
Online and then podcasts relevantly.

832
00:42:55.360 --> 00:42:58.440
I think that was also about discovery, right, being able

833
00:42:58.519 --> 00:43:02.199
to be found and build an audience. That's a challenge

834
00:43:02.199 --> 00:43:04.559
in podcasting right now because there is and a lot

835
00:43:04.559 --> 00:43:08.280
of people don't realize this, but there is about between

836
00:43:08.320 --> 00:43:12.559
four and five million podcasts that are out there right now,

837
00:43:12.639 --> 00:43:15.519
of which only about three or four hundred thousand of

838
00:43:15.519 --> 00:43:20.079
them are actually actively being updated. So your pool of

839
00:43:20.360 --> 00:43:23.400
competition is not as big as you think now. Granted,

840
00:43:23.400 --> 00:43:25.840
a lot of these catalogs, like even Apple and Spotify

841
00:43:25.920 --> 00:43:28.079
or whatever they have, there's just a lot of clutter

842
00:43:28.159 --> 00:43:31.400
in there. There's a lot of archive shows that are

843
00:43:31.400 --> 00:43:35.519
intermingled with active shows, and these platforms haven't done a

844
00:43:35.599 --> 00:43:38.679
very good job of separating the two. Right, if you're

845
00:43:38.719 --> 00:43:42.440
an archive show, it should be not promoted, it should

846
00:43:42.480 --> 00:43:45.800
be pushed down, right. The active show should be in

847
00:43:45.880 --> 00:43:49.639
the pool for discovery. But the platforms haven't done a

848
00:43:49.639 --> 00:43:53.239
good job of that. The same thing with indexing descriptions,

849
00:43:53.599 --> 00:43:57.760
things like that most of the platforms just index your title.

850
00:43:58.000 --> 00:44:00.320
Currently Apple is doing a little bit better job, but

851
00:44:00.519 --> 00:44:03.119
not much better. So there's a long way to go

852
00:44:03.199 --> 00:44:06.719
on the podcasting side, worse so far behind how YouTube

853
00:44:07.280 --> 00:44:11.199
surfaces content that is getting ridiculous. Actually, I hope that

854
00:44:11.239 --> 00:44:13.159
the industry can work on that go ahead.

855
00:44:13.199 --> 00:44:15.480
One thing I've also noticed since I started doing this,

856
00:44:15.559 --> 00:44:17.079
and I wish I did this a long time ago,

857
00:44:17.199 --> 00:44:20.360
mainly for eighty eight reasons as well from incusubity, yeah,

858
00:44:20.599 --> 00:44:25.000
is that when we transcribe, we're also transcribing for communities

859
00:44:25.039 --> 00:44:28.159
that might not be listening or whatnot.

860
00:44:28.519 --> 00:44:31.239
But also that gets seo it does.

861
00:44:31.280 --> 00:44:33.239
You can use that in all sorts of different.

862
00:44:33.000 --> 00:44:36.360
Ways from all the entire transcript being.

863
00:44:37.079 --> 00:44:40.880
Yeah, I think the transcripts are like the universal conversion

864
00:44:40.960 --> 00:44:44.400
of your content into all sorts of new forms as

865
00:44:44.440 --> 00:44:46.960
you look to the future. Right, you can generate AI

866
00:44:47.159 --> 00:44:52.480
generated outlines, you can use it to better target advertising

867
00:44:52.480 --> 00:44:55.960
in your show. There's just so many uses for transcriptions.

868
00:44:56.079 --> 00:44:59.599
So I learned a tip at podfast Hey that I

869
00:44:59.800 --> 00:45:03.719
was doing around transcripts. If you have a show and

870
00:45:03.800 --> 00:45:07.239
you have a website. You put the show on your website,

871
00:45:07.320 --> 00:45:10.039
the show notes, all that. But the part I didn't

872
00:45:10.119 --> 00:45:14.880
know is you take the transcript, the time stamp transcript,

873
00:45:15.159 --> 00:45:20.679
and you put that on another page on your website. Right,

874
00:45:21.000 --> 00:45:25.519
So I don't advertise that, but I link it from

875
00:45:25.599 --> 00:45:28.280
the landing page of my guests, right, that has the

876
00:45:28.320 --> 00:45:30.679
show and that has the show notes in the bio,

877
00:45:31.239 --> 00:45:33.719
and it's a link that goes to that the time

878
00:45:33.800 --> 00:45:38.519
stamped summary. Because there's so much SEO, so most people

879
00:45:38.519 --> 00:45:40.239
are not going to that, you have a link to it.

880
00:45:40.360 --> 00:45:43.920
So when I market the show, I bring them to

881
00:45:43.960 --> 00:45:48.400
the landing page, not the transcript page. One thing that

882
00:45:48.400 --> 00:45:50.639
is SEO value for that you said.

883
00:45:50.480 --> 00:45:53.559
Too, if they're really only indexing the titles, then you

884
00:45:53.599 --> 00:45:55.039
need your keywords in your title.

885
00:45:55.199 --> 00:45:56.199
Yeah, how you do? Yeah?

886
00:45:56.280 --> 00:45:57.280
Yes you can't.

887
00:45:57.320 --> 00:45:59.519
Like YouTube, you can put your keywords in the description,

888
00:46:00.360 --> 00:46:02.679
but for podcasts you have to put them in the Yeah.

889
00:46:02.679 --> 00:46:05.480
And it's a delicate line to walk because you can't

890
00:46:05.639 --> 00:46:09.159
overstuff your titles because they get truncated so you're not

891
00:46:09.159 --> 00:46:10.880
even going to see them anyway. But you have to

892
00:46:10.920 --> 00:46:13.760
really use titles that attract people to want to watch

893
00:46:13.800 --> 00:46:15.320
your episode. Right, what's your.

894
00:46:15.199 --> 00:46:19.679
Favorite tool for identifying the good SEO title? AI is

895
00:46:19.800 --> 00:46:21.320
not a SEO tool.

896
00:46:21.559 --> 00:46:23.119
It's this one for now right.

897
00:46:23.239 --> 00:46:26.519
There are some like se Russian others that do you

898
00:46:26.519 --> 00:46:27.199
have a favorite?

899
00:46:27.480 --> 00:46:29.239
No, I don't because I actually do it off the

900
00:46:29.239 --> 00:46:29.719
top of my head.

901
00:46:29.760 --> 00:46:33.079
I don't use a tool. I don't know the heart.

902
00:46:33.159 --> 00:46:34.880
But it's a little old school.

903
00:46:34.760 --> 00:46:36.800
You, but it basically gives me I come up with

904
00:46:36.800 --> 00:46:40.480
my titles. You can use chat gipizza titles, and then

905
00:46:40.519 --> 00:46:42.920
I put it in the tool for ranking.

906
00:46:43.239 --> 00:46:47.800
So answer to the public is pretty good? Answer public

907
00:46:48.079 --> 00:46:48.559
pretty good.

908
00:46:48.719 --> 00:46:50.159
That gives you an SEO ranking.

909
00:46:50.639 --> 00:46:53.360
Yeah, it gives you a lot of information. It's mostly

910
00:46:53.400 --> 00:46:58.760
for keyword people who are like selling keywords, and I

911
00:46:59.000 --> 00:47:01.559
answer the public is good And it's going to be

912
00:47:01.599 --> 00:47:04.119
a free trial on it because it's worth it. But

913
00:47:04.199 --> 00:47:07.000
you can see, for a given topic, what are the

914
00:47:07.079 --> 00:47:11.239
most popular searches. What is the syntax that people are using,

915
00:47:11.320 --> 00:47:13.800
whether it's how do I start a business? Or can

916
00:47:13.880 --> 00:47:16.639
I start a business? Or should I start a business?

917
00:47:16.960 --> 00:47:19.000
You can see which ones are the most popular. You

918
00:47:19.000 --> 00:47:21.760
can see how many searches per month each one of

919
00:47:21.800 --> 00:47:23.400
those phrases is getting.

920
00:47:23.400 --> 00:47:27.440
The podcast people did say the first word of your podcast.

921
00:47:27.480 --> 00:47:31.000
The second podcast is extremely important. So someone had the

922
00:47:31.199 --> 00:47:34.920
something coach. So then like we're thinking about, oh, okay,

923
00:47:35.360 --> 00:47:37.440
is it the midlife coach or whatever it might be

924
00:47:37.559 --> 00:47:39.440
to change it around. And the second thing I wanted

925
00:47:39.440 --> 00:47:41.679
to add is I was in digital media in nineteen

926
00:47:41.719 --> 00:47:44.239
ninety eight. This is like digital media all over again,

927
00:47:44.280 --> 00:47:47.280
and I worked for Discovery where we had twelve different

928
00:47:47.559 --> 00:47:50.440
TV shows and eleven different websites. When you want to

929
00:47:50.480 --> 00:47:53.079
generate revenue, you don't want to go on a car

930
00:47:53.239 --> 00:47:55.920
you talk to this, you don't want to.

931
00:47:55.719 --> 00:47:56.960
Go on a cost for a thousand.

932
00:47:57.039 --> 00:47:58.639
What you want to do is you want to a niche.

933
00:47:58.840 --> 00:48:00.079
You want you maybe even.

934
00:48:00.000 --> 00:48:03.239
Partner with other podcasts that are out there, and you

935
00:48:03.280 --> 00:48:06.239
want to go after brands that all align okay, and

936
00:48:06.360 --> 00:48:09.760
maybe use that brand and then sponsorship dollar and brand

937
00:48:09.760 --> 00:48:13.159
deals they can sponsor. Don't think bit you can go

938
00:48:13.199 --> 00:48:16.840
after you can sponsor my entire podcast for two months

939
00:48:16.960 --> 00:48:18.519
or three months or for a year.

940
00:48:19.079 --> 00:48:20.920
They said you can put your logo on there.

941
00:48:21.320 --> 00:48:24.639
So when you're presenting a proposal, you go big, and

942
00:48:24.639 --> 00:48:25.280
then you can go.

943
00:48:25.480 --> 00:48:26.599
A little bit smaller than that.

944
00:48:27.199 --> 00:48:30.559
And if you really believe that there's another letter.

945
00:48:30.360 --> 00:48:33.320
It's Mazda, or there's another kind of brand out there

946
00:48:33.360 --> 00:48:36.599
that's really good, or do search on Google. Go after that,

947
00:48:36.719 --> 00:48:40.440
because all these companies are looking for a niche audience,

948
00:48:40.719 --> 00:48:43.519
and you can show your audience and the demographics and

949
00:48:43.599 --> 00:48:46.679
the cycho graphics that they reach the thirty minutes at

950
00:48:46.679 --> 00:48:49.239
a time or one hour at a time. Where else

951
00:48:49.280 --> 00:48:51.280
are they going to go and get that? There is

952
00:48:51.320 --> 00:48:56.239
no more TV, there's only streaming video. Podcast becoming video

953
00:48:56.639 --> 00:48:59.519
is the U cable. So think of your brand and

954
00:48:59.559 --> 00:49:02.199
your podcast as a TV show. I mean, you think

955
00:49:02.239 --> 00:49:04.320
that lay just to the generating rudens.

956
00:49:04.519 --> 00:49:06.239
There's a lot of people that I know that I've

957
00:49:06.280 --> 00:49:09.280
had conversations with that have smaller podcasts. Maybe they're doing

958
00:49:09.280 --> 00:49:12.920
like one hundred and fifty downloads, still one hundred big downs.

959
00:49:13.000 --> 00:49:14.559
It's still one hundred and fifty people, and.

960
00:49:14.800 --> 00:49:18.480
They think that they can't get advertising and flouncers, and like,

961
00:49:18.679 --> 00:49:21.559
you have no idea how people would like that the

962
00:49:21.599 --> 00:49:25.280
CPMs of just twenty five bucks an episode or just

963
00:49:25.320 --> 00:49:27.679
making a couple of dollars back and cover your quick yeah,

964
00:49:28.639 --> 00:49:30.320
and then you build the brand one. But I think

965
00:49:30.320 --> 00:49:32.679
there's a lot of intimidation with those with the smaller

966
00:49:32.679 --> 00:49:35.119
downloads that they think they can get a front us.

967
00:49:35.519 --> 00:49:38.559
Right, an old guy you had four episodes in you

968
00:49:38.679 --> 00:49:40.639
go to major spots or he was a fishing pope.

969
00:49:41.199 --> 00:49:45.559
Yeah, that's like niche he got it because he also.

970
00:49:45.480 --> 00:49:50.440
But there's a problem in universally about more and more. Right,

971
00:49:50.559 --> 00:49:54.079
social media like on my LinkedIn has the biggest. Fine,

972
00:49:54.199 --> 00:49:57.840
my Instagram maybe two thousand, Twitter two three thousand, Right,

973
00:49:57.880 --> 00:50:02.239
that's nothing. Yes, my place is LinkedIn, but it's such

974
00:50:02.280 --> 00:50:07.280
an engaged group that matters. The problem is that everybody's

975
00:50:07.320 --> 00:50:11.920
about fake famous great HBO movie, by the way, big famous,

976
00:50:12.400 --> 00:50:15.840
where numbers seem to be like, oh, they're big, So

977
00:50:15.840 --> 00:50:19.480
we've got to change the story and educate. The more

978
00:50:19.559 --> 00:50:24.800
is not more, it's the audience. They're more than your numbers.

979
00:50:25.760 --> 00:50:32.679
People are return on investments, right. They spend only a

980
00:50:32.679 --> 00:50:36.239
little bit on advertising, but they get a few leads

981
00:50:36.239 --> 00:50:37.360
out of it. It's worth it.

982
00:50:37.480 --> 00:50:37.639
Right.

983
00:50:38.360 --> 00:50:40.280
I'm sorry this is the inn of this conversation. But

984
00:50:40.320 --> 00:50:43.679
I see Chris has his code. Chris is coming next month.

985
00:50:43.880 --> 00:50:44.840
That doesn't mean you guys have.

986
00:50:44.800 --> 00:50:45.119
To leave it.

987
00:50:45.239 --> 00:50:46.559
Yeah, no, I'm just texting my wife.

988
00:50:46.360 --> 00:50:49.800
Feeling Yeah, Chris and Stacey and I and Mike Hamon

989
00:50:49.840 --> 00:50:52.159
has the Jersey Jersey three.

990
00:50:52.039 --> 00:50:54.119
Days from the Garden State. Thank You, Greetings for the

991
00:50:54.119 --> 00:50:54.920
Garden State.

992
00:51:00.039 --> 00:51:07.360
Inspiration, Spoken Word, Tech and Connection. Spoken spoken, spoken Light,

993
00:51:07.440 --> 00:51:12.480
Spoken Light, Spoken Light with Rob Greenley with Rob Greenley,

994
00:51:12.519 --> 00:51:19.679
with Rock Green m HM