June 3, 2013

2013: Top 13 Things that “Really” Build a Podcast Audience

2013: Top 13 Things that “Really” Build a Podcast Audience

Sunday, June 2nd 2013. This episode is even closer to the vision that I have for this show, but have more improvements to come.  You will notice that I improved the audio production and am now using my Sure SM7B microphone and Mackie 802-VLZ3 mixer. ...

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Sunday, June 2nd 2013. This episode is even closer to the vision that I have for this show, but have more improvements to come. You will notice that I improved the audio production and am now using my Sure SM7B microphone and Mackie 802-VLZ3 mixer. This change from episode one is dramatic. My goal here is not do a monologue show, but to have some guests sprinkled in to add some varied opinions and to get listeners more involved in the show. The topic this week stays focused on my passion and that is the medium of “Podcasting”. The Topics This Week:
1) Top 13 Things that “Really” Build a Podcast Audience
2) EFF Legal Defense fundraising $50K+ to Fight a “Podcast Patent Troll” Here are links to things mentioned in the show: The EFF Save Podcasting effort is here, the link to submit and see submitted prior art is here Thank you to Michael Wolf and JD Sutter for contributing with comments that you will hear in this episode. Here is a link to the article written by JD Sutter. Here is a link to the “Speaking of That” podcast hosted by Robert Keeme of which I played a snippet. Thanks guys for the nice comments. Please feel free to give me feedback on this show to: rob at robgreenlee dotcom or twitter @robgreenlee . Leave some of your thoughts here in the comments and I will respond to them in next week episode.

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Welcome to My Digital Life Show with Rob Greenley for

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June second, twenty thirteen. I'm Rob Greenley, and thank you

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for downloading or just clicking play to listen to this

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show from my website at Rob Greenley dot com from

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all over the world, and I welcome all of our

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listeners from every part of the globe listening to this show.

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I know it's a new show, so we're probably not

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reaching that many people around the world quite yet, but

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I'm definitely going to keep you in mind people listening

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outside of the United States. This is episode three. This

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is kind of a new project for me. It's spent

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a lot of time since I've had my own show.

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I've been doing podcasts for other people for a long

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time and on other people shows. This is my entry

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back into doing my own show. I used to do

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the show called web Talk Radio, and I ended production

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of that back in two thousand and six, so this

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is a newer adventure for me, even though I've been

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around podcasting for a long time. Like I said, I

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certainly appreciate you downloading this. It takes a lot of

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dedication and commitment to get access to a show like this,

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and like I said, I really appreciate it. In this show,

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I'm going to cover just a couple of topics. I

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try and keep the show relatively short, but the topics

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this week i'm going to cover are the top thirteen

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things that really build a podcast audience. The Electric Frontier

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Foundation has launched a legal defense fund to raise fifty

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thousand plus dollars to fight a podcast patent troll out

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there that seems to be causing a lot of angst

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amongst the podcaster community. And I also wanted to mention too,

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I'm not going to cover just podcasting topics on this

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show forever. I'm going to try and vary it up

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a little bit, but my passion in my life does

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center around podcasting, so you're going to see a lot

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of that type of discussion on this program. I can

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be reached at Rob at Rob Greenley dot com and

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that's the last name is spell g r e E

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N L e E. I certainly want to hear from

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you and get your feedback on this program, and I

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can also be reached on Twitter at Rob Greenley. The

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show is now on iTunes and it's in the Windows

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Phone podcast area. I've added it to Stitcher and I'm

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going to get it on the in Tune platform. I'm

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working our way through it. And for those of you

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that don't know, I actually manage the podcasts for Windows

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Phone and Zoom at Microsoft so and been around podcasting since.

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Actually I started doing a broadcast radio show back in

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nineteen ninety nine and took it out as a podcast

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in two thousand and four. So this is a little

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bit of a different format for me, being a solo show.

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I never really thought that I would do a solo

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show like this, So I'm definitely going to get other

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people involved in the show, do some conversations with others

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that can bring some expertise that I may not have,

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and some perspectives that will add some variability to this

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program to add more value to you. I also want

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to let you know I co host the New Media

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Show every Saturday mornings at nine am Pacific Standard time

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and noon Eastern Time with Todd Cochran, who is the

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CEO of Raw Voice, Blueberry power Press plug in for

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word Press, and you can catch that show live. It's

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actually live video streamed on YouTube. You stream and live stream,

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and this is the url to go watch that show

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every Saturday it's Live dot Geeknewcentral dot Com. I have

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a fun time doing that show. I just got done

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doing that show just this past Saturday. We had a

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great guest on from StreamingMedia dot Com, mister Dan Rayburn,

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who's executive vice president that manages all of the Streaming

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Media West and East trade shows. Dan and I go

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way back to the early days of streaming. I didn't

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mention this on the show today with him, but we

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did a show called the Streaming Media Show. So I

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did a very early streaming show with Dan and actually

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hosted on my servers. You know, back in the early

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days of my own show, I had I had two

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data centers with co located servers that I streamed other

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people shows as well as my own show. Back then,

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I really felt like I had to do that because

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I had real servers as well as I had Windows

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Media servers. Because most of my listening my audience was

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listening to my show in two places on broadcast radio.

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I was on about fifteen radio stations and then also

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off of streaming from the Windows Media Player. I just

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I got most of my online listeners via streaming, which

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was really interesting. And it seems like we're kind of

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coming around back to that again, let's dive into the

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core topics that I wanted to cover on the show today,

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and most of what I'm going to do here, there's

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going to be probably at component to this off of

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my blog, and this one is certainly one of those.

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In it was a pretty popular article that I wrote

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on the blog fairly recently. It wasn't something that I

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have just written here in the last few weeks or

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anything like that, but it has some really solid points

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that can help any podcaster that may be listening to

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the show. And I'm pretty sure that most of this

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audience for this program are probably podcasters and new media creators.

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What are the top thirteen things that really build a

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podcast audience? I made this list just from a really

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high level perspective just to kind of give some some

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really high level tips to podcasters or new media creators

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to help build an audience. And it's a very difficult

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thing right now, and I think that what we all

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have to do is kind of back up and going

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back to the fundamentals. You know, I played basketball for

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many years and one of the big things that I

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learned from playing a high level of competitive sports was

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that at the foundation of any outstanding player or competitor

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at any level, whether it's business or sports, is that

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you have to have your fundamentals down, your basics covered first.

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And I think that is oftentimes lost in the aggressive

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pursuit of trying to build an audience for a podcast,

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is that you get kind of caught up in the

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hype of what the next shiny thing is, and oftentimes

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podcasters will neglect the boring fundamentals that need to be

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exercised on a regular basis to keep your foundation built

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to build your success. And I think that these thirteen

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things are pretty much time tested. I did most of

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these things on a consistent basis with my own radio

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show and have seen these things work with many other

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content providers over many years of doing this, and I've

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been managing podcast catalogs for my god now it's it's

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been probably over eight years now, so I've been able

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to build a career around podcasting. That's that's rather unique

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and rare out there, and I totally realize that and

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I really appreciate it. So let me run down the

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list of the thirteen things, And like I said, this

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can be found on my blog as well. Number one

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is great audio and video quality. And maybe this is

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just you know, this is the number one thing that's

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top of the list because it is something that we

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all need to strive for and get better at. And

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I know, even with this show, I did my last

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recording with a kind of like a handheld digital recorder.

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I was not happy with the way that sounds, though

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it sounded very crisp and and but you know, you

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spend a couple hundred dollars on a portable handheld recorder

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and there's some trade offs for that, right, So I've

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gone back to using my more expensive recording system here

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that's in my my office, and that's the same pretty

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much the same system that I use to do all

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my guesting on other people's podcasts. And as you probably

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can tell, between the recording of episode two and the

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recording of episode three, you're probably noticing a pretty significant

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difference in the audio quality because I am using pretty

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expensive broadcast quality radio microphone right now. The sure, the

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SM seven B MIC. That's a fairly popular mic in podcasting.

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But great audio and video quality is extremely important, I

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think to build and sustain an audience. And number two

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is that the content needs to be informative or comedy,

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or it's got to have some aspect that's fun. So

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it depends on what your genre is. It just needs

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to be compelling that oftentimes comes from a certain amount

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of passion, knowledge and personality. But what I really hope

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to do in this show is an example of that

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is offered great value as far as the topics, the

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value of the information that shared, just based on the

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years and years of experience that I have in this

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space and can help others to be successful too. And

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I'm also going to use this show as an example

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as well. And there's things that I certainly am working

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on to improve on and take this show and do

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all the things from this thirteen list as well, and

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oftentimes it takes time to do that. Number three is

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and from my perspective, running an aggregator network, compelling and

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interesting cover art or album art, depending on how you

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want to describe it is probably it belongs, probably even

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higher than number three, but it is so important because

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it is the first thing that your audience sees before

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they decide whether or not they want to subscribe or

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even just check out an episode. And then the other

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aspect of that too, is I've noticed over the years

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when I've refreshed the at it's not that you have

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to dramatically change your cover arts. If you just do

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a refresh of it, maybe it's one thing to think

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about it is that it's a progression of improvement. And

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that's how I would look at your album art. I've

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seen shows that had questionable album art do okay, you know,

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and have medium success, but when they went to a

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next level of quality in their their cover art, I've

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seen a significant increase in their their audience and engagement

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and the perception of their program jumped up dramatically. And now, granted,

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cover art is a very subjective thing, so I would

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just recommend that you you plan for and be thinking

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about ways that you can improve your album art cover

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art on an ongoing basis, and then as you get

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those ideas just on a periodic basis, just do a refresh,

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you know, And it's it's worth the investment. It's also

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worth getting somebody that's that's really a professional graphic artist

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to actually do that. And I was going to get

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a link to some resources you as a podcaster can

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tap into to maybe take advantage of that. Number four

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is being very clear in the name and the series

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descriptions of your show. I would say that the cover

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art and your name and description of your show are

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the three most important things that you need to make

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sure are covered. The fifth one on the list is

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have your show made available on as many aggregator platforms

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as you can. And that's what I was alluding to earlier,

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is that I'm on this path of getting this show

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out to all of the distribution platforms that are out there,

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and there's a lot of them out there that people

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just neglect to get into, and one of them is

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a network called tune In. I would say that getting

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your podcasts into tune in dot com should be a

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high priority because as you look into the future, especially

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if you're doing audio podcasting, getting your show into platforms

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that are heading towards the CAR, I think are very important,

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and so as you think about your online syndication strategy,

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those are things to consider. Right is where are the

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trends moving towards? And I would say that the trends

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are moving towards easier user experiences for consuming audio content

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that comes off of the Web and the Internet. In

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the CAR itself now granted, a lot of people, and

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most people are probably going to be listening to their

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audio content through their phones into their car stereo systems

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or their car Bluetooth kind of scenarios, but be thinking

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about the next generation distribution platforms, and Stitcher certainly lives

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in that world as well. There's other companies that are

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coming that haven't been announced yet that will also be

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living in that world as well. And who knows, we

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could see a service like Pandora or Spotify or any

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of these other music networks wind up adding audio podcasts

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to their collection of content. So us as content providers

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and podcasters need to really start thinking about those next

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generation platforms. You may even consider, depending on what your

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show is going and approaching a radio station and taking

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your show on broadcast. It may make sense for some

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of you guys to consider doing that and looking at

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ways that you might be able to do that in

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your local market. So I would definitely consider that. Moving

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on the next one, number six, major parts of your

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show need to include audience engagement and contribution. And as

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you'll hear in this show a little bit later on

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in the program, I'm going to have I'm going to

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talk about people's comments. About my first couple of shows

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and actually play an audio clip. So get your audience engaged.

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And I definitely want to reach out to people listening

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to this and feel free to reach out to me.

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I can be reached at Rob at Rob Greenley dot com,

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I can be reached in Twitter, I can be reached

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in a lot of different places. Feel free to contribute

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your thought. And like I said, I'm going to be

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getting guests on the show and would love to get

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it maybe like an MP three from you that can

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be played on this show. So if you wanted to

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ask a question and I can talk about that, I

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know a fair amount of shows do this. We'd love

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to create that conversation with you and to talk about

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these topics at a much deeper level because I think

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that other people listening to those questions could benefitment from

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those topics as well. So anyway, audience engagement in contribution

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can really help make this show more valuable to you.

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So the next one here is meet your audience in

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the real world and do that as much as you can.

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There's a variety of ways you can do that, but

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going to conferences, going to different events, you can have meetups,

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you can have get your audience together. I mean, if

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you're on a trip somewhere, put it out there in

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your show that you're going to be in such and

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such city. Set up a time to go to a

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bar or a restaurant or somewhere like that, and invite

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people to come join you and meet you. It's just

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a great way to get a deeper engagement with your audience.

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And I know a lot of podcasters, at least the

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big celebrity podcasters, are doing that a lot by doing

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live shows, like they'll they'll go in and they'll get

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a venue in a city and they'll they'll actually record

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their podcast in front of a live audience. And that's

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a terrific way to meet your audience in the real world.

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And you're seeing big name celebrity podcasters do this very successfully,

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and it's growing their show and their audience and their

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connection with their audience, and that's very powerful. And there

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actually a lot of them are making big money from

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that because they're selling tickets to actually get in. So

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the next one here is I'm guests on other people's

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podcasts and radio shows and TV shows. If you're a

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topic expert, get out there and put yourself out there,

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build relationships with journalists, become a resource to those journalists

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and those radio show hosts and those TV show hosts

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to help them create content, and thus you're reaching that

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audience that can maybe come over and consume your show

283
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as well. So I think those are very important things

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to think about too. And also create some written words,

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activity in your blog or join other forums topic discussion

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areas in your genre and your topic area. And I

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think it's very very important to building connection with new

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members that could be potentially listening to your show. And

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number ten is being very consistent with the production and

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fairly consistent with the duration. Now, granted this show is

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going to vary, probably pretty wildly on the duration. Part

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is I'm already at twenty minutes now and I'm not

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even through all my topics here yet, So anyway, i

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tend to be a little long winded, but I'm going

295
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to keep it value packed though if I can so

296
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making your show on a regular basis, publishing it on

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the same day, and being fairly consistent in the length,

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though that can vary a lot. That's one of the

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big things about podcasting that make it fantastic is that

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you don't have to conform to any you like show

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clock that kind of thing that is kind of in

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the radio world. Number eleven is join a network of

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other podcasters that can aggregate audiences. That can thus if

304
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you have ambitions to monetize your show, to get advertisers

305
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in your show. So I think it's a good strategy.

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I think it's working for a lot of podcasters to

307
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do that. And I think that's a big uber trend

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that we're seeing around podcasting, is the rolling up and

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the aggregation of audiences in genres. It's easier for that

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network to approach big advertisers to pay content providers to

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produce content in this area. So I think it has

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a lot of benefits. Number twelve is work really hard

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to be known locally in your community as an expert

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and doing a show, and it's probably getting more difficult

315
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now because media online media is so popular now there's

316
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so many people doing it. Getting out there and putting

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00:18:05.799 --> 00:18:08.839
yourself out there locally is a way to stand out too,

318
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because not everybody does that, and try and gain some

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local media attention for what you're doing and as an expert.

320
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And that kind of goes back to getting on radio

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and TV shows, it's a similar kind of concept. And

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then number thirteen is post your episodes to Twitter, Facebook,

323
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Google Plus and use popular keywords to describe your programs

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in your blog or on your website, depending on how

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you want to call it. It's really key. I think

326
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it's a little old school, but I think Twitter and

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Facebook are going to become increasingly more important to getting

328
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content like podcasts out discoverable. So that's my top thirteen lists.

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If you have some other ideas that have been successful,

330
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please send them to me and I will mention them

331
00:18:55.599 --> 00:19:00.319
on the next show of successful strategies that you've seen

332
00:19:00.640 --> 00:19:03.480
that have worked to build an audience. I don't have

333
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all the answers. I know that the community that could

334
00:19:06.680 --> 00:19:09.279
potentially be listening to this show has tried a lot

335
00:19:09.319 --> 00:19:12.119
of different things, and I definitely want to want to

336
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share that it's all for the betterment of podcast communities

337
00:19:15.759 --> 00:19:19.759
that we all share and share our strategies because not

338
00:19:19.839 --> 00:19:22.640
all of us are competing with each other. So anyway,

339
00:19:22.839 --> 00:19:24.839
I'm going to move on to the next topic, and

340
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that's the battle of the Electronic Frontier Foundation to go

341
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after a US patent holder for podcasting and their fundraising

342
00:19:36.279 --> 00:19:38.920
effort that they just had just over the last couple

343
00:19:38.920 --> 00:19:41.880
of days, where they've raised over fifty thousand dollars from

344
00:19:41.920 --> 00:19:46.599
over nine hundred supporters to fight this podcast patent troll.

345
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And it's kind of a derogatory term. I don't necessarily

346
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like the term troll because I think it has a

347
00:19:53.720 --> 00:19:58.440
much more negative connotation than probably is really warranted here.

348
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Any company that owns a past and is certainly within

349
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their legal rights the patent. The US Patent Office issues

350
00:20:06.799 --> 00:20:12.880
patents through very stringent kind of consideration. Though I think

351
00:20:13.000 --> 00:20:17.240
this podcasting patent from personal audio it can be very

352
00:20:17.359 --> 00:20:21.960
harmful to a medium like this, and so I support

353
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the effort to challenge the podcast patent and I contributed

354
00:20:26.920 --> 00:20:29.359
some funds myself here over the last couple of days

355
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to help support the Electronic Frontier Foundation and their effort

356
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to challenge this podcast pattern. And there's been others like

357
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the Berkman Center the Cyber Law Clinic have also joined

358
00:20:43.160 --> 00:20:46.680
with them in the effort to challenge this. It has

359
00:20:46.720 --> 00:20:51.640
the potential to damage a upstart medium like podcasting, and

360
00:20:51.680 --> 00:20:55.440
I'm not sure that there's really a benefit to this

361
00:20:55.519 --> 00:20:59.880
company doing this other than to basically get some money.

362
00:21:00.200 --> 00:21:03.599
They are not a participant in this community at any level.

363
00:21:03.720 --> 00:21:08.319
They haven't created any technology that they are really defending here.

364
00:21:08.480 --> 00:21:11.079
They just came up with the idea of a very

365
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broad concept of this back in nineteen ninety six, and

366
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then more recently in twenty twelve, they had an amendment

367
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that was added to the patent that was approved that

368
00:21:22.119 --> 00:21:25.359
covers kind of the podcasting process. So they're in the

369
00:21:25.359 --> 00:21:28.799
middle of going after or sending out letters and to

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contentb writers, I mean big content writers like CBS and

371
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NBC and mister Adam Carolla and the Discovery Network with

372
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the house Stuff works folks. And I've heard that there's

373
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other people that have gotten letters too. I don't believe

374
00:21:43.720 --> 00:21:46.240
that any of these have gone to court yet, so

375
00:21:47.119 --> 00:21:49.119
we shall see. But anyway, I just wanted to give

376
00:21:49.160 --> 00:21:51.279
kind of a general thought and I'll put some links

377
00:21:51.319 --> 00:21:57.119
to this. I hope that it gets successfully challenged. We

378
00:21:57.160 --> 00:22:01.039
shall see, though, So anyway, I also submit a prior

379
00:22:01.160 --> 00:22:03.880
art suggestion, though it may appear to be a little

380
00:22:03.920 --> 00:22:07.000
bit out of left field. It is difficult to find

381
00:22:07.200 --> 00:22:10.240
a prior art prior to nineteen ninety six for this,

382
00:22:10.440 --> 00:22:14.839
because frankly, nothing of this really existed a whole lot

383
00:22:14.920 --> 00:22:17.799
back then. Though there are some prior art that I've seen.

384
00:22:18.079 --> 00:22:20.200
There is a website that I will link to that

385
00:22:21.519 --> 00:22:26.480
is asking for prior art to contest this patent, and

386
00:22:26.519 --> 00:22:28.359
there appears to be quite a bit of stuff in there,

387
00:22:28.599 --> 00:22:32.000
and I did contribute. Like I said, a comment in

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00:22:32.039 --> 00:22:36.519
there about the File Transfer Protocol FTP might be a

389
00:22:36.559 --> 00:22:39.920
good prior art example against this patent because the FTP

390
00:22:40.119 --> 00:22:45.720
protocol is very similar to podcasting in how it technically works.

391
00:22:45.960 --> 00:22:48.960
At least that's my opinion. It may not pass the

392
00:22:49.799 --> 00:22:53.319
muster of any kind of legal challenge, but I put

393
00:22:53.319 --> 00:22:55.880
it out there anyway to kind of give a different

394
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perspective that the FTP protocol was established back in nineteen

395
00:23:00.200 --> 00:23:03.319
eighty five, so it's been around a very long time,

396
00:23:03.440 --> 00:23:07.240
but it basically does the same thing. It's the basics

397
00:23:07.279 --> 00:23:12.359
are ordered files being either manually or automatically transferred over

398
00:23:12.559 --> 00:23:17.799
the Internet between computer devices with storage capability. So that

399
00:23:17.839 --> 00:23:20.640
could be media files, it could be you know, text files,

400
00:23:20.640 --> 00:23:22.200
It could be a lot of a lot of different

401
00:23:22.240 --> 00:23:24.839
types of files. But that is the case with podcasting

402
00:23:24.880 --> 00:23:27.279
as well, so it is kind of a you know,

403
00:23:27.519 --> 00:23:31.160
ordered file is could be you know the episodes of

404
00:23:31.279 --> 00:23:35.079
a show, right, So anyway, I also put a link

405
00:23:35.119 --> 00:23:39.920
to that resource too, and I will add that to

406
00:23:40.000 --> 00:23:44.400
my blog post at Rob Greenley dot com. So let's uh,

407
00:23:44.599 --> 00:23:48.079
let's kind of move towards the last part of the show.

408
00:23:48.240 --> 00:23:51.839
I have a few comments on last week's episode that

409
00:23:51.920 --> 00:23:56.960
came in the last week's show was is podcasting the

410
00:23:57.000 --> 00:24:01.319
same as radio? Was the question? And if you haven't

411
00:24:01.319 --> 00:24:03.119
listened to the episode, go back and check it out.

412
00:24:03.400 --> 00:24:09.559
I did hear a podcast that commented on my comments,

413
00:24:09.680 --> 00:24:13.200
so I always like to have that. We're a podcast

414
00:24:13.400 --> 00:24:16.759
that comments on the topics of another podcast, and we'll

415
00:24:16.759 --> 00:24:18.880
do that as much as I can. I really encourage

416
00:24:18.880 --> 00:24:23.480
podcasters to comment about my thoughts here and I will

417
00:24:23.480 --> 00:24:26.599
play those comments back. And let's uh, let's do that.

418
00:24:26.680 --> 00:24:30.440
The show is uh speaking of that, and this podcast

419
00:24:30.480 --> 00:24:35.279
is hosted by Robert Kimi, and let's let's listen.

420
00:24:35.359 --> 00:24:39.279
Last week about is podcasting radio? Basically?

421
00:24:39.359 --> 00:24:39.799
Is it? Is it?

422
00:24:39.839 --> 00:24:43.319
Internet radio? And the guy I can't remember his name,

423
00:24:43.359 --> 00:24:46.119
I feel terrible, but he's the uh. He's like the

424
00:24:46.160 --> 00:24:49.359
podcast guy from Microsoft. He gets all the podcasts into Zoom.

425
00:24:49.839 --> 00:24:52.160
He finds out about him, he talks to podcasters. He

426
00:24:52.160 --> 00:24:53.880
gets them all into the Zoom Store, so people who

427
00:24:53.880 --> 00:24:57.279
have Microsoft you know, Windows phone and all that, they

428
00:24:57.279 --> 00:24:59.519
can easily subscribe to these podcasts. And he's a pretty

429
00:24:59.519 --> 00:25:01.920
cool guy. And I'll put his I'll put a link

430
00:25:01.960 --> 00:25:04.680
to his blog in his podcast in the show notes.

431
00:25:04.759 --> 00:25:08.640
I just can't remember his name right now, but you know,

432
00:25:08.720 --> 00:25:12.319
his answer was, no, it's not And he even said

433
00:25:12.440 --> 00:25:14.640
things like, you know, this is a podcast. Do whatever

434
00:25:14.680 --> 00:25:16.599
you want. You don't have to do the traditional thing

435
00:25:16.640 --> 00:25:19.519
of you know, having a little jingle when you come

436
00:25:19.559 --> 00:25:21.960
back in or have it. You know, it's not like that.

437
00:25:22.000 --> 00:25:23.519
You don't have to have that. You don't have to

438
00:25:23.559 --> 00:25:25.480
have those stupid format things like you play a little

439
00:25:25.559 --> 00:25:28.680
music and then suddenly you're listening to blah blah blah.

440
00:25:28.680 --> 00:25:30.720
Well people know what they're listening to because they loaded

441
00:25:30.759 --> 00:25:31.920
it into their freaking device.

442
00:25:33.000 --> 00:25:38.079
And that's what podcasts. When podcasts came out, that's what

443
00:25:38.119 --> 00:25:41.160
it was about, bucking the system, doing something different, getting

444
00:25:41.200 --> 00:25:46.240
breaking away from traditional radio. That's what it was. I mean,

445
00:25:46.440 --> 00:25:48.799
if anybody says different, I want to punch them in

446
00:25:48.839 --> 00:25:53.000
the news, because it was about doing your own thing.

447
00:25:53.720 --> 00:25:56.960
What we did as podcasters, all of us you included.

448
00:25:57.079 --> 00:26:00.400
You know, we we do things that are still kind

449
00:26:00.440 --> 00:26:02.720
of radio. We try to do it at least we

450
00:26:02.799 --> 00:26:05.400
put in music, like like we all have music at

451
00:26:05.440 --> 00:26:07.519
the beginning of our shows because hey, that's the way

452
00:26:07.559 --> 00:26:09.000
you do it, that's the way it was. I don't

453
00:26:09.000 --> 00:26:11.720
have it on this one. You know what, I'm gonna

454
00:26:11.720 --> 00:26:13.519
have to start listening to the beginning of the show

455
00:26:13.559 --> 00:26:14.759
because I didn't notice that.

456
00:26:14.880 --> 00:26:15.759
No, there will be nothing.

457
00:26:16.119 --> 00:26:19.599
There'll be nothing just because you're going to buck the

458
00:26:19.640 --> 00:26:21.359
system in within the system.

459
00:26:21.559 --> 00:26:23.000
No, it's just I don't have I'm not going to

460
00:26:23.039 --> 00:26:24.839
put it in unless I have something good, Like I'm

461
00:26:24.839 --> 00:26:26.759
not going to go out and get pod safe music

462
00:26:26.759 --> 00:26:28.960
to put in there. What I would like to do

463
00:26:29.079 --> 00:26:30.680
is get Brian Page to do it, but I can't.

464
00:26:30.880 --> 00:26:33.599
You know, I'm not made of money. So I mean,

465
00:26:33.680 --> 00:26:37.839
he's a professional. He requires payment in order to write

466
00:26:37.880 --> 00:26:39.279
bring us a custom song.

467
00:26:39.319 --> 00:26:44.079
And yeah, and I think that if don't do it

468
00:26:44.960 --> 00:26:46.759
just you know, like, don't do it just because you

469
00:26:46.839 --> 00:26:47.960
have to, you know what I mean. You don't feel

470
00:26:48.000 --> 00:26:49.759
like you have to, Like you said right now, you don't.

471
00:26:49.759 --> 00:26:50.640
You don't have the money to do it.

472
00:26:50.680 --> 00:26:52.200
But I don't think for this one because you do

473
00:26:52.240 --> 00:26:52.759
this for free.

474
00:26:53.160 --> 00:26:54.519
This is this is you don't get paid to.

475
00:26:54.799 --> 00:26:56.599
Not only that, this one is my personal This is

476
00:26:56.680 --> 00:26:58.640
just this is like a personal thing. It's me talking

477
00:26:58.640 --> 00:27:02.039
to someone else and never once have I ever called

478
00:27:02.039 --> 00:27:04.960
you up on boxer or whatever, and suddenly music plays

479
00:27:04.960 --> 00:27:06.200
and then we can have a conversation.

480
00:27:06.559 --> 00:27:09.200
I want to say thank you to Robert and his

481
00:27:09.359 --> 00:27:14.799
co host for the nice comments about my thoughts on

482
00:27:15.240 --> 00:27:18.160
his podcasting the same as radio. Those guys went into

483
00:27:18.200 --> 00:27:21.319
a little bit more detail later in their program about

484
00:27:21.359 --> 00:27:25.160
this topic, but I just wanted to play a snippet

485
00:27:25.160 --> 00:27:28.279
from the show. They can play snippets from my show

486
00:27:28.279 --> 00:27:30.119
if they choose to too. I want this to be

487
00:27:30.160 --> 00:27:33.319
a very open scenario for all of us to exchange

488
00:27:33.480 --> 00:27:37.720
information with our audiences on what other people's thoughts are

489
00:27:37.759 --> 00:27:40.559
and this is an example of that. So we also

490
00:27:40.599 --> 00:27:43.400
had a few other text comments that were posted to

491
00:27:44.319 --> 00:27:47.559
the Rob Greenley dot com blog. And Michael Wolfe, who

492
00:27:48.079 --> 00:27:50.400
is in the middle of doing what is called the

493
00:27:50.440 --> 00:27:53.359
podcast project. He's a local guy in the Seattle area

494
00:27:53.400 --> 00:27:58.279
here who wrote an article for Forbes covering the podcast space.

495
00:27:58.839 --> 00:28:01.759
He has his own podcast it's called Next Market and

496
00:28:01.759 --> 00:28:05.880
it's at next market dot co and you can follow

497
00:28:05.960 --> 00:28:09.960
He's talk with some of the leading minds in podcasting today.

498
00:28:10.000 --> 00:28:13.319
I've actually was on his show once as well, but

499
00:28:13.400 --> 00:28:16.880
he's talked to some very really, really smart people in

500
00:28:16.920 --> 00:28:19.920
this space. I would highly recommend that you go check

501
00:28:19.920 --> 00:28:23.039
out his show. But he posted in comments, Rob, glad

502
00:28:23.079 --> 00:28:25.359
you were doing this, and he said he really enjoyed

503
00:28:25.400 --> 00:28:29.039
the post on Google Plus and liked that I'm using

504
00:28:29.039 --> 00:28:32.200
this podcast to give my thoughts keep them coming. Well,

505
00:28:32.240 --> 00:28:34.400
thank you, Michael. I appreciate it, and I'm actually going

506
00:28:34.480 --> 00:28:36.880
to have lunch with him next next week and we're

507
00:28:36.880 --> 00:28:40.119
going to talk podcasting in greater detail. I also got

508
00:28:40.160 --> 00:28:43.200
a comment from JD. Sutter, who says, Rob, I enjoyed

509
00:28:43.240 --> 00:28:46.839
the topic, looking forward to hearing what you share in

510
00:28:46.960 --> 00:28:50.039
upcoming shows. As for the topic of the episode, I

511
00:28:50.119 --> 00:28:52.920
shared a lot of my feelings on this in my

512
00:28:52.960 --> 00:28:57.359
own blog. Radio and podcasting have many similarities but are

513
00:28:57.480 --> 00:29:01.160
very different. I had also explored somewhere thoughts on my

514
00:29:01.200 --> 00:29:04.480
own blog a while back and that you might find fascinating.

515
00:29:04.759 --> 00:29:10.720
His blog is at www dot Jdsutter dot me. He

516
00:29:10.799 --> 00:29:15.200
has a comment about podcasting as an apparatus for communication,

517
00:29:15.440 --> 00:29:18.480
and he Els said, I really enjoyed the New Media

518
00:29:18.519 --> 00:29:20.880
show and keep up all the great work and thanks

519
00:29:20.960 --> 00:29:23.359
for all you're doing for the world of podcasting. Well,

520
00:29:23.400 --> 00:29:27.519
thank you JD for the nice words and comments. That's

521
00:29:27.559 --> 00:29:29.799
all I got for this week. I'm Rob Greenley. I'm

522
00:29:29.839 --> 00:29:32.920
the podcast guy on Windows Phone at Microsoft. Thanks again

523
00:29:32.960 --> 00:29:36.039
for listening to my thoughts here. Next week, I'm planning

524
00:29:36.079 --> 00:29:39.160
to get some other voices into this program to talk

525
00:29:39.200 --> 00:29:42.160
about the topic that I'm going to focus on next week,

526
00:29:42.200 --> 00:29:45.160
and it's the globalization of podcasting and what it means

527
00:29:45.200 --> 00:29:48.119
for podcasting's future. There's been a few others in the

528
00:29:48.119 --> 00:29:50.720
podcasting space that I've covered a little bit of this topic.

529
00:29:50.960 --> 00:29:53.359
I want to dive into it at a deeper level.

530
00:29:53.759 --> 00:29:56.400
And I do have a blog post coming on this

531
00:29:56.480 --> 00:29:59.240
topic that will come out next week right along with

532
00:29:59.359 --> 00:30:02.319
the the new episode. It probably come out before the

533
00:30:02.359 --> 00:30:04.200
episode comes out. Like I said earlier in the show,

534
00:30:04.279 --> 00:30:06.680
I want to hear your thoughts on this topic and

535
00:30:06.799 --> 00:30:09.039
other topics that you think are important and let me

536
00:30:09.079 --> 00:30:12.279
know on Twitter at at Rob Greenley or in the

537
00:30:12.279 --> 00:30:15.200
comments area of Rob Greenley dot com. If you're a

538
00:30:15.240 --> 00:30:18.119
podcaster and you want to get your podcast on Windows

539
00:30:18.119 --> 00:30:21.200
phone or in the Zoom software which is still available

540
00:30:21.279 --> 00:30:24.640
at zoom dot net. Then shoot me an email to

541
00:30:25.000 --> 00:30:29.119
Podcasts at Microsoft dot com. I can also be found

542
00:30:29.160 --> 00:30:32.440
on Google Plus, LinkedIn, and Facebook, or just email me

543
00:30:32.599 --> 00:30:36.440
to Rob at Rob Greenley dot com. So take care

544
00:30:36.559 --> 00:30:39.160
and like I said, thank you very much for listening

545
00:30:39.440 --> 00:30:42.559
and hope to have you back listening next week on

546
00:30:42.960 --> 00:30:44.680
my Digital life. Take care of the bod.