June 19, 2013

2013: Part 2 Growing Globalization of Podcasts and Electric Cars

2013: Part 2 Growing Globalization of Podcasts and Electric Cars

Tuesday, June 18th, 2013. This episode is part 2 of a series on the growing globalization of Podcasts and what that means for podcasting’s future. This week, I have an extensive interview with Nicole Simon, Author, Social Media and Podcast Consultant...

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Apple Podcasts podcast player icon Spotify podcast player icon RSS Feed podcast player icon

Tuesday, June 18th, 2013. This episode is part 2 of a series on the growing globalization of Podcasts and what that means for podcasting’s future. This week, I have an extensive interview with Nicole Simon, Author, Social Media and Podcast Consultant at nicole-simon.eu from Berlin, Germany. She can also be found on Twitter here @nicolesimon . I also present an update on my 2 year ownership experience of an 100% Electric 2011 Nissan Leaf. CNET TV Top 5 Electric Cars is also discussed in this episode — read more from CNET here . Links:
DropCam.com
Paladin Please feel free to give me feedback on this show to: rob at robgreenlee dotcom or twitter @robgreenlee . Leave some of your thoughts here in the comments and I will respond to them in next week episode.

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Welcome to episode five of My Digital Life for June eighteenth,

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twenty thirteen. This is part two of the globalization of

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podcasts as we continue on the topic that we started

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last week. And this week we have Nicole Simon who's

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out of Berlin, Germany, and she's going to share her

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thoughts about international podcasting. And then I'm also going to

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give an update on my Nissan Leaf in my experiences

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with the Leaf. It's one hundred percent electric car. And

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I just want to forwarn you look out. This is

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a long episode ahead. It should be well over an hour,

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so you know, take it in chunks if that's what

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you need to. But if it's too long, I understand.

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I'm Rob Greenley and thank you for downloading and just

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possibly clicking and playing this episode from the website at

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Rob Greenley dot com. I can certainly be reached at

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Rob at Rob Greenley dot com or on Twitter at

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Rob Greenley. And that's the last name of spelled g

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R e E n L e E. The show is

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also in iTunes and in the Windows Phone podcast area.

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It's also on Stitcher and SoundCloud. I managed the podcast

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on Windows Phone for Microsoft, so if you are a

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podcaster and you are not in the Windows Phone podcast directory.

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Send me an email to podcasts at Microsoft dot com

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and would be more than happy to help out there.

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So let's jump in and do a quick rundown on

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the topics for this week. And I gave a little

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teaser for that earlier. This is going to be part

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two of the Globalization of podcast discussion with Nicole Simon,

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who is a very early podcaster and social media consultant

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out of Berlin, Germany. Nicole is very familiar to the

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podcaster community here in the US, and we're continuing this

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topic from last week, and I'm going to get Nicole's

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views on native local languages and podcasting, and she's going

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to talk about, you know, a whole lot more stuff too.

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The conversation is rather along, it's about an hour, and

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here's a little clip from that.

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I was the fifteenth October of two thousand and four.

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I was on the Engadget website. I pressed play on

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a webplayer and it hit me after fifteen second, Oh

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my god. I can have free English content as much

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as I want in the topics I want because I'm

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interested in tech, I'm interested in the nerds stuff and

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I can. I can, Oh my god, I can have

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hours and hours of audio input. And I started really

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listening for I would say two years, several hours a

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day to all kinds of podcasts, and I was happy

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and my English was getting better. And then I moved

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over this is where we met, for example, to meet

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those kind of people. I was part of that crowd.

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I was just living on a different continent. But then

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going on, it became more and more easy to engage

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in this kind of language. And nowadays I'm so bad.

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I can't go to the movies because they all still

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show dubbed movies. I only watch DVDs or I watch

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American television through VPN services. And I live in an

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international world. I live and think in English, and I

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actually have friends go to me and say, you're German,

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You're supposed to at least try to speak German.

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Well, I'm also in this episode, and it's actually going

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to come up first is I'm going to share my

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thoughts on having driven an electric car or my niesan

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leaf for the past two years. It's going to be

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a quick rundown on my observations and thoughts and sharing

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some stats. I have a twenty eleven Nissan Leaf. My

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car is like one of the first two thousand cars

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Leafs made. It came out of Tokyo, Japan, just prior

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to the big earthquake that hit Tokyo back in two

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thousand and ten. I can't remember exactly if it happened.

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I think it was twenty eleven. I actually I used

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a quick charger for the first time this past week,

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so I'm going to talk about that, and also the

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sounds that the Leaf makes. There's a lot of confusion

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about that and people don't quite know what that sounds like.

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So I'm gonna play a little clip from that. And

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I also got a software update from the dealer this week,

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so I'm gonna share a little bit of that as well.

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Before we jumped into the main topics of the show,

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I wanted to share some of my digital highlights of

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the week. These are things that have kind of sparked

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my my attention and focus a little bit this past

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week around the kind of digital media side of the fence.

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I started live video streaming using a one hundred and

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forty nine dollars dropcam. Now these are becoming the hot

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and bothered kind of kind of device out there. You

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can go check it out at dropcam dot com and

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give you lots of detail on this. I'm actually using

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it as a you know, streaming just playing around with

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it in my backyard, animals that come into my backyard

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and things like that. It's it's not a real cool application,

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but it's it's it's really taught me a lot about

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this kind of set up a camera that's connected to

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your Wi Fi network and you can stream anything from

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you know, eagle cam to a security cam if you

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just want to put it on your back porch or

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on your front door so you can keep an eye

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on the front part of your house. It's it's all

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kind of cloud enabled. It enables you to actually DVR

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your live stream and with the one hundred and forty

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nine dollars price, it comes with unlimited live streaming. So

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it's actually a really really good deal, but you do

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have to pay a monthly fee if you want to

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use like the DVR capability. Like they'll store up to

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fourteen days of a video and you can go in

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actually into the online software and cut out snippets of

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your live recording and save them to your local hard

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drive and you can share them. You can also get

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an embed code that will put a player onto your side.

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And if you want to see what this looks like,

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just go to my blog at Rob Greenley dot com

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and check it out. And I also have been exploring

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a new live streaming box this past week. It's made

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by a company here in the Seattle area called Paladin,

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and it's at your Paladin dot com and that's spelled

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p a l A d i n dot com. And

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they're going to be actually be on the New Media

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Show this coming Saturday, so if you want to check

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out more details about these guys. That's basically a really

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small compact Windows PC that basically runs wirecast software live

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streams software on it that allows you to do multi

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camera video productions to record or live live stream. So

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it's definitely worth checking out out. It's going to be

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on the New Media Show this coming Saturday at nine

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am Pacific Standard time noon Eastern time if you want

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to check it out. So I'm going to have the

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founder of the company on the show to give a

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give a live demo of how it all works. It's

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a competitor to the whole kind of live stream TriCaster thing,

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but it's a much more compact device. So it's definitely

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worth checking out if you're a new media creator, if

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you're a podcaster that's doing a live video, or if

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you want to do like mobile events and things like that,

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need a compact box to be able to do that.

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So let's go ahead and jump into the main topic area.

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And that's that's my Nissan Leaf. So I wanted to

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start off and talk about EV's here or one hundred

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percent electric vehicles, since there is this kind of this

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gray area that happens out there. When people talk about

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this topic, they tend to talk about EV's in the

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context of Leaf and Volt, while Volt is a range

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kind of extender kind of electric car, so it's not

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really an electric car. So what I'm going to talk

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about today is a car that has no gas, no oil,

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has very minimal maintenance, and that's a Nissan Leaf. And

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I've had one since since June of twenty eleven. I

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have a blue Nissan Leaf. I've got about eighteen thousand

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miles on the car. My experience has overall been very

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very good with the car. Have had very low issues

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with the car not working or having problems or the

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common perception is that you know the whole range anxiety thing,

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though I say that range anxiety exists, right. You have

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to think about this car every time you drive it,

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how far it's going to go, whether it's going to

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get there, am I being too ambitious? And how far

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I can go based on the time of the year.

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So you really have to be intelligent about the car.

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It's not the electric cars haven't gotten to a point

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where you can just just like a gas car. You

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can just drive and drive and if you need to

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get more gas, you just put It's not quite that simple.

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It's fine for most driving. The other real positive aspect

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to it is that there's very little dealer service that

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you need. The only thing that really have to do

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to the car is tire pressure, rotate the tires, replace

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air filters, wiper blades, your washer fluid, break fluid, and

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occasionally get a battery check. So there really isn't much

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maintenance you have to do this car. It's not like

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you're changing oil filters and the oil every few thousand miles.

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You just don't have to do that kind of stuff.

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And I also just charge the car in my garage.

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I have a two hundred and twenty volt charger made

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by a company called Blink and which was free to

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me because I was a very early early buyer of

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an electric car, which there was a federal program that

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was subsidized to install the first group of installations of

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EV chargers into residential homes. And now they're expanding into

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parking garages and in front of walmarts and and other

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kind of retail shopping mall theaters that kind of stuff now,

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and we're starting to see that stuff really kind of

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grow and develop. So and I got a tax credit.

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I paid about thirty four thousand dollars for the Leaf.

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I paid for it in cash, and I also got

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a seventy five hundred dollars federal tax credit for the

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car as well, and also did not have to pay

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state sales tax, So that basically knocked off about ten

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grand right off the top of the cost of the car.

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It actually is a really good goodbye. I bought a

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camera back three years before that, four years before that,

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and paid more money for a camera, so it actually

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is a really good deal. The range of the car

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is about fifty five to seventy five miles. It depends

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on the time of the year. That range varies quite

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a bit based on how cold it gets here in

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the Seattle area. I would say in the winter time

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I get probably more in the fifty range, and in

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the summertime I get closer to seventy five or eighty.

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So the battery is temperature sensitive and that does make

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a difference. The other part about the car is that

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it's silent. It's very smooth, and I wanted to also

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play here a little snippet from my experience in the

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car and play for you the sounds that the car

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makes when it drives at low speed forward. There's been

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a lot of debate around being safe for pedestrians, and

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I just wanted to play for you the sound that

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the car makes going forwards and going backwards. So let's

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play that clip. Well, I am in my Nissan Leaf

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right now, and I wanted to give you kind of

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a in the car audio experience here. And what I'm

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going to do is I just got in the car

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after picking it up from the Nissan dealership and getting

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a software update, So this is we'll just kind of

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give you an audio experience of what it's like to

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get in the car and turn it on and drive away.

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There's not a lot of sound involved. It is a

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pretty silent car. But I will actually leave the frontal

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noise that the car creates, its kind of this whining

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sound on and then I'll actually also back up too,

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and you'll be able to hear all of the sounds

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that are associated with this car. So I'll turn on

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the car right now and you'll hear some music that's played.

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So what's happened is that the car has booted up

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and the music is played, and I am in the car,

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and we'll close the door now. I'm gonna roll down

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the windows so you can actually hear the driving sounds

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that the car makes. I'm gonna put it into drive

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right now, and i'm gonna put it into Eco mode,

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and so I'm gonna drive forward here. I don't know

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if you're gonna be able to hear it really well,

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but I'm gonna stick the microphone out the window. But

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I'm gonna back up now, and you're gonna hear the

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backup sounds at the car makes mm hmm, all right,

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So those are kind of the the sounds that are

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involved in driving a Nissan Leaf. I'm gonna hop on

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the road and turn off the recorder now so I

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can drive safely. So last week I used my a

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quick charger, which is called a Level three it's like

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four hundred plus vault charger. And there's more and more

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of these faster that are being installed along the major

238
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freeways and at dealers and those kind of places where

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you can charge your leaf fully charge it within well

240
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up to eighty percent within thirty minutes, And I think

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that's a huge evolution of this is being able to

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charge these cars fast, and more and more of the

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cars like the Ford Focus. The electric version of the

244
00:14:24.879 --> 00:14:28.080
Ford Focus can do a full charge in like three

245
00:14:28.200 --> 00:14:30.279
or four hours off of a two hundred and twenty volt,

246
00:14:30.360 --> 00:14:32.720
so they're starting to chip it down. The Leaf is

247
00:14:32.720 --> 00:14:35.120
more in the seven to eight hours range, so the

248
00:14:35.159 --> 00:14:37.919
newer version of the twenty thirteen Leaf is more in

249
00:14:37.919 --> 00:14:40.960
that range. It can charge fully charged within three to

250
00:14:41.039 --> 00:14:44.080
four hours. So and really you don't have to charge

251
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as much as people think you have to, because you

252
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never drive the car fully down to zero, and you

253
00:14:49.799 --> 00:14:51.799
don't really want to do that anyway. Most of the

254
00:14:51.840 --> 00:14:54.159
time you're at like forty or fifty percent, so you're

255
00:14:54.200 --> 00:14:57.720
really only looking at a couple hours charging every night,

256
00:14:57.960 --> 00:14:59.919
so it's it's not as big of a deal as

257
00:15:00.080 --> 00:15:02.080
you would think. So I wanted to play for you

258
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a little audio clip of me actually using a quick

259
00:15:05.440 --> 00:15:07.279
charger for the first time, and I kind of kind

260
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of audio described. This was actually done with a video camera,

261
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so the audio that you're seeing or listening to here

262
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will be supplemental to what was seen on the video.

263
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So let's play that clip. So I am using a

264
00:15:22.039 --> 00:15:25.279
what's called a quick charger fast chargers, the first time

265
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that I've actually used a quick charger to charge the car.

266
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It should be pretty quick, but as you can see,

267
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it's got quite a quite a rope to it or wire.

268
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It's pretty thick. It goes up to this charging unit

269
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Nissan Zero Emissions. It has this screen and it's kind

270
00:15:44.639 --> 00:15:48.679
of hard to read it, but it's showing currently it's

271
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charging at sixty It's got sixty six percent of an

272
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eighty percent charge, so when that reaches one hundred percent,

273
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it means that the car will have an eighty percent charge.

274
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So I'm currently at about about a fifty percent charging

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in the car right now, and it should get it

276
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up to eighty percent probably within about ten or fifteen minutes,

277
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probably because it says I've been told that it will

278
00:16:16.320 --> 00:16:20.360
charge an empty boundary up to eighty percent within thirty minutes,

279
00:16:20.919 --> 00:16:26.440
so I'm assuming it'll charge pretty quickly. So you back

280
00:16:26.519 --> 00:16:29.720
up and get a get a view of this charging station.

281
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For those that haven't seen one of these before, it's

282
00:16:34.440 --> 00:16:38.320
it's interesting. It's actually sitting right next to a level

283
00:16:38.320 --> 00:16:40.440
two charger, which is a two hundred and twenty volt.

284
00:16:41.120 --> 00:16:44.559
So this charging station here is it's a four hundred

285
00:16:44.600 --> 00:16:50.679
and forty volt charger, and what I understand, these things

286
00:16:50.679 --> 00:16:55.200
are about seventy thousand dollars to actually buy one of

287
00:16:55.279 --> 00:17:01.159
these fast charging units. So that's my car getting charged

288
00:17:01.200 --> 00:17:04.920
with a fast charger. So we'll see how it's already

289
00:17:05.000 --> 00:17:09.920
gone up like five five percent just in the last

290
00:17:10.079 --> 00:17:14.680
minute or so, so it's happened fast, all right. Yeah,

291
00:17:14.920 --> 00:17:18.599
it was really interesting using that charger, the four hundred

292
00:17:18.799 --> 00:17:21.920
plus vault level three charger versus the two hundred and

293
00:17:21.920 --> 00:17:25.319
twenty Vault one. It's completely different charge port. The front

294
00:17:25.319 --> 00:17:28.160
of my leaf has two charge ports on it. One

295
00:17:28.240 --> 00:17:30.119
is for two twenty and one ten and the other

296
00:17:30.160 --> 00:17:33.599
one is like twice the diameter, and it has different

297
00:17:33.720 --> 00:17:37.799
kind of plug configuration. That's for the four hundred plus

298
00:17:38.039 --> 00:17:41.359
quick Charge fast charger, and that was actually an upgrade

299
00:17:41.400 --> 00:17:44.960
that most of the early Nissan Leaf buyers got for

300
00:17:45.000 --> 00:17:48.640
their cars, and so it was great to actually finally

301
00:17:48.720 --> 00:17:51.039
use one. I haven't had to because I've just been

302
00:17:51.200 --> 00:17:53.839
operating my daily life with my car off of my

303
00:17:53.880 --> 00:17:57.480
two hundred and twenty Vault charger in my garage, which

304
00:17:57.480 --> 00:18:00.920
has been really, really convenient. My Leaf has a capacity

305
00:18:00.960 --> 00:18:04.640
of twenty four kilowod hours of power, so I was

306
00:18:04.680 --> 00:18:06.960
only plugged in for like ten or fifteen minutes, and

307
00:18:07.039 --> 00:18:09.640
so it was really an interesting experience. Up here in

308
00:18:09.640 --> 00:18:12.640
the Northwest. All of our actually a large percentage of

309
00:18:12.640 --> 00:18:16.519
our electricity up here in the Northwest comes from hydroelectric.

310
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Our electricity rates are a lot less than a lot

311
00:18:19.640 --> 00:18:23.079
of other places in the country. And there was a

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00:18:23.079 --> 00:18:25.480
an NPR story that came out here recently. I guess

313
00:18:25.559 --> 00:18:29.039
there's a there's a website out there that tracks what

314
00:18:29.119 --> 00:18:33.559
the cost comparison is between a gallon of gas and

315
00:18:33.720 --> 00:18:39.960
the gallon kind of equivalent with electricity, and the cost

316
00:18:40.000 --> 00:18:42.519
per kilowat hour for electricity here in the Seattle there's

317
00:18:42.519 --> 00:18:45.240
about seven to eight cents per kilowat hour, so that

318
00:18:45.400 --> 00:18:49.839
kind of equates to basically a gallon of gasoline kind

319
00:18:49.839 --> 00:18:53.440
of equates to eighty four cents of electricity. So you

320
00:18:53.559 --> 00:18:58.039
contrast that to a typical gallon price for gasoline, and

321
00:18:58.039 --> 00:19:01.240
it's about four dollars, So you're looking at a comparison

322
00:19:01.519 --> 00:19:05.119
between four and eighty four cents on that. So it's

323
00:19:05.119 --> 00:19:09.839
a significant savings in money to drive electric car. Plus

324
00:19:09.880 --> 00:19:12.880
you're not putting out as much CO two. The actual

325
00:19:12.960 --> 00:19:14.960
vehicle has zero CO two that it puts out. Now,

326
00:19:15.000 --> 00:19:18.279
obviously there's some CO two created in the production of

327
00:19:18.319 --> 00:19:22.759
the vehicle as well as the generation of the electricity

328
00:19:22.839 --> 00:19:25.039
if you're using like coal fire plants and that kind

329
00:19:25.039 --> 00:19:29.480
of stuff, or gasoline or natural gas powered electricity plants,

330
00:19:29.680 --> 00:19:32.599
but mostly electric electricity we get here in the Seattle

331
00:19:32.680 --> 00:19:35.039
are in the Northwest comes from hydroelectric which is just

332
00:19:35.279 --> 00:19:39.000
basically flowing water, so there is no CO two generator

333
00:19:39.039 --> 00:19:43.480
from that. So I also wanted to play a little

334
00:19:43.559 --> 00:19:47.160
audio clip from a little video that was created by

335
00:19:47.200 --> 00:19:51.880
Scene at by Brian Cooley who does the podcast series

336
00:19:52.279 --> 00:19:58.039
on Cars, and he basically ranked the top five evs

337
00:19:58.160 --> 00:20:00.839
currently in two thousand and thirty teen and wanted to

338
00:20:01.559 --> 00:20:04.240
play that here for you. The Leaf is still the

339
00:20:04.279 --> 00:20:07.279
highest ranked and best selling mass produce electric car the

340
00:20:07.400 --> 00:20:10.799
top five list Brian will run down, which is really

341
00:20:10.839 --> 00:20:13.160
really interesting, So let me play that for you here.

342
00:20:13.480 --> 00:20:15.599
We're going to rank these guys by their range on

343
00:20:15.680 --> 00:20:19.079
a charge and their miles per gallon equivalent. That's kind

344
00:20:19.079 --> 00:20:22.079
of the MPG rating for an electric car. We'll also

345
00:20:22.160 --> 00:20:24.359
tell you where they fit on the price scale. Let's

346
00:20:24.400 --> 00:20:28.000
go number five, the Toyota Rav four Electric range one

347
00:20:28.079 --> 00:20:31.680
hundred and three miles MPGe seventy six prices at a

348
00:20:31.680 --> 00:20:33.920
little over fifty grand base. Now, this is the new

349
00:20:34.000 --> 00:20:36.720
Rap four Electric, not to be confused with that kind

350
00:20:36.720 --> 00:20:39.960
of warmed over one that they did original. It's the

351
00:20:40.000 --> 00:20:42.559
only crossover on our list, by the way, and it's

352
00:20:42.599 --> 00:20:45.359
a real fresh entrant on the market. It impresses us

353
00:20:45.400 --> 00:20:49.359
as the only non Tesla product that has a Tesla powertrain,

354
00:20:49.720 --> 00:20:53.640
nice pedigree, handles well, and that range of three digits

355
00:20:53.680 --> 00:20:55.839
over one hundred miles is the only time you're going

356
00:20:55.880 --> 00:20:57.279
to see that until we get all the way to

357
00:20:57.359 --> 00:21:00.960
number one. Especially impressive. Can say this is also the

358
00:21:01.079 --> 00:21:04.799
tallest thing on our list. Number four, the Fiat five

359
00:21:04.920 --> 00:21:08.680
hundred e range of eighty seven miles MPGe one hundred

360
00:21:08.680 --> 00:21:11.880
and sixteen prices out a little over thirty two grand. Now,

361
00:21:11.880 --> 00:21:14.160
this recent entrant comes in with as you saw, great

362
00:21:14.240 --> 00:21:17.920
numbers on range, MPGe, m price, a nice trifecta. It's

363
00:21:17.960 --> 00:21:20.720
more refined, better handling, and more fun to drive than

364
00:21:20.720 --> 00:21:24.039
a standard Fiat five hundred. Charge time is just four

365
00:21:24.079 --> 00:21:26.559
hours or so if you've got a to forty outlet,

366
00:21:26.880 --> 00:21:29.359
But I slot the Fiat at number four because on

367
00:21:29.400 --> 00:21:32.799
a one ten outlet the charge time is glacial twenty

368
00:21:32.839 --> 00:21:35.559
four hours for a full battery charge. You'll have taken

369
00:21:35.559 --> 00:21:37.759
the bus to a Ford or Nissan dealer and bought

370
00:21:37.799 --> 00:21:40.880
something else by then. It's also a little too small

371
00:21:40.920 --> 00:21:44.240
for most Americans to take seriously, and the same still

372
00:21:44.279 --> 00:21:47.519
goes for the Fiat brand at this point. Number three

373
00:21:47.559 --> 00:21:51.319
the Ford Focus Electric range seventy six miles MPGe one

374
00:21:51.400 --> 00:21:54.799
hundred and five prices out just under forty Now. Pushing

375
00:21:54.880 --> 00:21:58.160
forty grand makes you say for a Focus, But the

376
00:21:58.160 --> 00:22:01.079
car looks great. It's tecked up as Fords often are,

377
00:22:01.319 --> 00:22:03.839
and leverages the underpinning of what is already a great

378
00:22:03.920 --> 00:22:07.839
conventional compact car. Plus It's got a very sporty demeanor

379
00:22:07.920 --> 00:22:10.359
along with its Green one, and it can do a

380
00:22:10.359 --> 00:22:13.839
real fast charge full charge in three hours in change

381
00:22:14.200 --> 00:22:17.119
on a two forty outlet, which can mean hours less

382
00:22:17.119 --> 00:22:20.119
on the teeth than its competitors. The chief one beating

383
00:22:21.039 --> 00:22:25.319
number two the Nissan Leaf Range seventy three miles MPGe

384
00:22:25.440 --> 00:22:28.759
one hundred and fifteen now pricing at under thirty grand.

385
00:22:29.240 --> 00:22:31.680
That's part of why swapped out the Leaf and the

386
00:22:31.720 --> 00:22:34.440
Focus on this list since the last time we did it,

387
00:22:34.519 --> 00:22:36.960
because of a massive price cut that now makes the

388
00:22:37.079 --> 00:22:40.720
Leaf the cheapest ev that seats five. Now, the Leaf

389
00:22:40.759 --> 00:22:43.960
still looks like Barney, it's biased toward a smooth ride

390
00:22:44.000 --> 00:22:46.839
more than a sporting one, and it charges more slowly

391
00:22:46.880 --> 00:22:50.200
onto forty than that Focus. But the new lower price,

392
00:22:50.599 --> 00:22:53.319
lower cost to charge and run, and at least the

393
00:22:53.359 --> 00:22:56.920
availability of a four hundred and eighty volt charge if

394
00:22:56.960 --> 00:22:59.599
you can find one, are all compelling to this market.

395
00:23:00.319 --> 00:23:01.799
Before I get to number one, I can tell you

396
00:23:01.839 --> 00:23:04.759
it will not be the Chevy Volt or the Fister Karma.

397
00:23:05.039 --> 00:23:08.480
As important of electrified cars as they are, they aren't

398
00:23:08.480 --> 00:23:12.200
strictly electric cars. They are range extenders. That's a separate list.

399
00:23:12.640 --> 00:23:15.319
Once there are five to compare. Oh on the next

400
00:23:15.319 --> 00:23:18.960
time we do this rundown, the pending Chevy Spark EV

401
00:23:19.240 --> 00:23:23.720
may bump somebody off of it. Our number one electric car,

402
00:23:23.920 --> 00:23:27.279
hands down is the Tesla Model S. Range two hundred

403
00:23:27.279 --> 00:23:31.279
and eight miles, MPGe eighty nine, base price a little

404
00:23:31.319 --> 00:23:34.119
over seventy grand. Now it's the first ev to end

405
00:23:34.119 --> 00:23:36.799
car of the year. It's also like the highest rated

406
00:23:36.880 --> 00:23:40.039
car Consumer Reports is ever looked at. It looks hot,

407
00:23:40.240 --> 00:23:42.359
goes like hale, has great range, and you can even

408
00:23:42.359 --> 00:23:45.440
option that range up to two hundred and sixty five miles.

409
00:23:45.880 --> 00:23:49.759
It's seventeen inch central cabin screen rewrites the rules of

410
00:23:49.799 --> 00:23:52.920
cabin tech. On the other hand, the former base model

411
00:23:52.960 --> 00:23:55.119
it's got about one hundred and something miles of range,

412
00:23:55.200 --> 00:23:58.160
was just killed off. So now you start at over

413
00:23:58.240 --> 00:24:00.559
seventy grand, and if you want the two and sixty

414
00:24:00.599 --> 00:24:03.039
five mile range, just started a little over eighty grand

415
00:24:03.240 --> 00:24:07.759
and up. Still, this car doesn't just accomplish an electric conversion.

416
00:24:08.119 --> 00:24:11.119
It converted the market to be ready for an electric

417
00:24:11.160 --> 00:24:16.640
car that really aspires. We cover electric and electrified car

418
00:24:16.680 --> 00:24:20.160
innovations all the time. That's SEENEAD oncars dot com. I'm

419
00:24:20.160 --> 00:24:21.640
Brian Cooley, thanks for watching.

420
00:24:25.759 --> 00:24:29.039
So yeah, that was a great rundown by Brian, and

421
00:24:29.119 --> 00:24:32.759
I definitely thank Brian for offering that top five lists

422
00:24:32.759 --> 00:24:35.680
because it really gives a really good crisp view. The

423
00:24:36.240 --> 00:24:40.000
Model S Tesla is the number one, and that's that's

424
00:24:40.039 --> 00:24:42.799
an amazing car, and then number two is the Nissan

425
00:24:42.880 --> 00:24:45.839
Leaf like you ran through the twenty thirteen Nissan Leaf.

426
00:24:45.880 --> 00:24:49.119
The Ford Focus Electric is number three, and number four

427
00:24:49.240 --> 00:24:52.519
is the Fiat five hundred E and number five is

428
00:24:52.720 --> 00:24:57.319
the new Toyota Rav four. And I guess very soon

429
00:24:57.559 --> 00:25:00.720
GM is going to have a one hundred percent electric car,

430
00:25:01.160 --> 00:25:04.480
the Chevy Spark. So those are the top ones that

431
00:25:04.519 --> 00:25:07.279
are on the horizon here, and I'm actively out there

432
00:25:07.359 --> 00:25:10.480
right now. Have an open mind about evs and go

433
00:25:10.599 --> 00:25:13.640
down to a dealer near you and give a test drive.

434
00:25:13.839 --> 00:25:17.240
I think you'll like what you see and you'll also

435
00:25:17.279 --> 00:25:20.880
be changing our future. The next thing I want to

436
00:25:20.880 --> 00:25:23.759
get into is talking about at some point here in

437
00:25:23.759 --> 00:25:26.039
the future of solar panels, because I'd love to power

438
00:25:26.119 --> 00:25:29.880
my car with solar panels. So who knows that could

439
00:25:29.920 --> 00:25:32.960
be a topic for the future here. Well, let's go

440
00:25:32.960 --> 00:25:37.440
ahead and jump into the main topic of the show

441
00:25:37.519 --> 00:25:40.400
this week, and it's part two of the globalization of

442
00:25:40.440 --> 00:25:44.799
podcasting and what it means for podcasting's future. I wanted

443
00:25:44.839 --> 00:25:47.640
to expand on this by getting a second voice here.

444
00:25:48.200 --> 00:25:51.440
I want to play my conversation I had with Nicole Simon,

445
00:25:51.599 --> 00:25:54.079
who is a social media consultant and author and very

446
00:25:54.079 --> 00:25:59.039
early podcaster who lives in Berlin, Germany. Now, like Karen

447
00:25:59.079 --> 00:26:02.160
Hoague from last week, Nicole is a very well known

448
00:26:02.200 --> 00:26:05.880
podcaster here in the US and has been a strong

449
00:26:06.119 --> 00:26:09.680
kind of proponent of podcasts in Europe and has been

450
00:26:09.680 --> 00:26:11.839
doing that for many, many years. She's going to talk

451
00:26:11.839 --> 00:26:16.759
about kind of podcasts and the whole language conversation that

452
00:26:16.799 --> 00:26:20.480
we kind of started up last week with Karen. So

453
00:26:20.720 --> 00:26:24.240
let's go ahead and play that interview. Nicole, Welcome the show,

454
00:26:24.279 --> 00:26:25.200
Thanks for joining.

455
00:26:24.960 --> 00:26:26.240
Me, Happy to be there.

456
00:26:27.200 --> 00:26:31.119
You're doing some social media and marketing consulting work, and

457
00:26:31.240 --> 00:26:34.160
I guess you have some books and some things that

458
00:26:34.160 --> 00:26:38.880
you've been putting out here recently. You're calling me from Berlin, Germany,

459
00:26:38.880 --> 00:26:41.720
which is really exciting, and your audio quality is fantastic.

460
00:26:42.599 --> 00:26:46.119
Thanks joving absolutely and it's so strange to hear you

461
00:26:46.200 --> 00:26:49.640
say from Berlin, because I lived for twenty years and

462
00:26:50.000 --> 00:26:53.000
lubeg and finally make my move here and it's like, yeah, yeah,

463
00:26:53.000 --> 00:26:55.720
I'm really here. That's fun and I can talk to

464
00:26:55.799 --> 00:26:58.359
you in Seattle and it just had to be the evening.

465
00:26:58.440 --> 00:27:02.240
So we get to adapted on the time zones. If

466
00:27:02.279 --> 00:27:04.720
there's anything I would like to change throughout the world,

467
00:27:04.759 --> 00:27:08.160
it's just freaking time zones because they screw up everything.

468
00:27:08.640 --> 00:27:11.759
So are you nine hours ahead? Are you nine hours behind? Yeah?

469
00:27:11.799 --> 00:27:13.960
But besides that, I'm happy to talk to you.

470
00:27:14.039 --> 00:27:17.359
But somehow we still manage, right, and things. Things still happen.

471
00:27:17.440 --> 00:27:20.119
It's just oftentimes they are in weird hours of the

472
00:27:20.200 --> 00:27:24.279
day for each of us. Right, absolutely, So I actually

473
00:27:24.279 --> 00:27:27.839
met you, I guess at various podcasting events. You flew

474
00:27:27.839 --> 00:27:31.640
to the United States and dove in and got engaged

475
00:27:31.680 --> 00:27:35.440
in what was happening here in the North American side

476
00:27:35.960 --> 00:27:39.640
of podcasting. I guess, getting engaged at that level so

477
00:27:39.799 --> 00:27:42.720
early in the game, when I'm sure podcasting wasn't really

478
00:27:42.799 --> 00:27:45.599
much of a phenomenon in Germany in the early days.

479
00:27:45.880 --> 00:27:50.119
Actually it was so people who know that that podcasting

480
00:27:50.200 --> 00:27:53.359
started in the summer of two thousand and four, and

481
00:27:54.079 --> 00:27:57.079
I actually came onto this whole podcasting thing because of

482
00:27:57.279 --> 00:28:01.559
language learning, and it's something which I have since recommended

483
00:28:01.599 --> 00:28:04.920
to many people because that's basically the only way in

484
00:28:05.039 --> 00:28:09.240
whatever content you're interested in to get around the clock

485
00:28:09.759 --> 00:28:12.559
input in audio so you can listen to the language,

486
00:28:12.720 --> 00:28:15.839
get used to everything. And it's very funny because as

487
00:28:16.000 --> 00:28:19.400
children here in Germany, you're brought up on British English

488
00:28:19.480 --> 00:28:23.240
or what our German teachers do as British English. But nowadays,

489
00:28:23.240 --> 00:28:26.039
thanks for podcasting, I have so much of an American

490
00:28:26.079 --> 00:28:29.279
accent that is not unusual for the Americans here to

491
00:28:29.359 --> 00:28:31.799
ask me how long I've been living in Germany because

492
00:28:31.799 --> 00:28:34.279
my German is so good. And that's the point when

493
00:28:34.279 --> 00:28:37.039
I look at them and say, I am German, and oh,

494
00:28:37.119 --> 00:28:39.880
but you don't have that bad German excent in English,

495
00:28:39.960 --> 00:28:43.240
and he sa, yeah, that's thanks to podcasting. No, we

496
00:28:43.319 --> 00:28:45.839
talked a little bit previously, and in my case, I'm

497
00:28:45.839 --> 00:28:50.000
a typical German and it helps, probably especially for international understanding,

498
00:28:50.000 --> 00:28:52.720
to see with the language is what that means when

499
00:28:52.720 --> 00:28:56.319
you grow up in Germany. I'm forty two years now,

500
00:28:56.759 --> 00:28:59.519
and when I grew up, everything in Germany is still

501
00:28:59.559 --> 00:29:03.559
to this day is dubbed every movie every television show,

502
00:29:04.000 --> 00:29:07.680
there's no international radio, every book you can buy, and

503
00:29:07.720 --> 00:29:09.759
back then when I was a teenager, if you wanted

504
00:29:09.759 --> 00:29:13.039
to buy a simple paperbag which would cost six dollars

505
00:29:13.160 --> 00:29:16.240
or something, I would pay here the equivalent of fifty dollars.

506
00:29:16.279 --> 00:29:19.680
So not achievable for any kind of teengers. We are

507
00:29:19.759 --> 00:29:22.519
brought up. We're brought up by our teachers, who are

508
00:29:22.559 --> 00:29:25.200
of course German, and we get taught English. It's our

509
00:29:25.480 --> 00:29:29.279
first foreign language. Usually starts in fifth grade. And as

510
00:29:29.359 --> 00:29:32.799
I have the highest education in school possible, I had

511
00:29:32.839 --> 00:29:35.759
a total with one year repeat. I had a total

512
00:29:35.799 --> 00:29:39.759
of ten years of English and school. But when I

513
00:29:39.839 --> 00:29:42.880
left school in ninety one, for ten years I had

514
00:29:42.880 --> 00:29:46.000
a rejection phase of English for some reason. It's one

515
00:29:46.000 --> 00:29:49.119
of my biggest regrets. So then two thousand and two,

516
00:29:49.279 --> 00:29:51.400
I actually wanted to know if the guy kissed the

517
00:29:51.400 --> 00:29:54.880
girl I watched the TV show, wanted to know how

518
00:29:54.920 --> 00:29:58.039
it moved forward. I knew it already ran in America,

519
00:29:58.319 --> 00:30:01.400
so I started looking around and found something, and then

520
00:30:01.440 --> 00:30:04.640
I got engaged into movies to train my English again.

521
00:30:04.680 --> 00:30:08.000
I got curious, and I also realized started reading and

522
00:30:08.039 --> 00:30:10.720
it was very hard for me because even though I

523
00:30:10.759 --> 00:30:14.000
had this foundation of ten years of English that was

524
00:30:14.039 --> 00:30:16.319
ten years ago, and it's hard. If you don't have

525
00:30:16.400 --> 00:30:19.440
the vocabulary, you rather prefer the German. But for some

526
00:30:19.559 --> 00:30:22.599
reason this time I came into it and so I

527
00:30:22.680 --> 00:30:27.880
was trying hard to battle my English understanding. Reading was hard,

528
00:30:28.039 --> 00:30:30.759
but it was okay and Sunnily, I found a whole

529
00:30:30.839 --> 00:30:33.920
new world of people. I'm interested. I'm a deep tech person.

530
00:30:34.839 --> 00:30:38.839
I belonged mentally in the Silicon Valley crowd, and Germany

531
00:30:38.880 --> 00:30:42.680
in many cases, was so far behind. And then suddenly

532
00:30:43.160 --> 00:30:45.839
podcasting came along. And the interesting part is I read

533
00:30:45.880 --> 00:30:48.440
it in two thousand and four. There was some reports

534
00:30:48.440 --> 00:30:50.920
in German, but it never clicked. And I do have

535
00:30:51.039 --> 00:30:54.160
a very bad memory, but I can totally remember. Sitting

536
00:30:54.160 --> 00:30:57.440
in my office. It was the fifteenth October of two

537
00:30:57.480 --> 00:31:00.319
thousand and four. I was on the Engadget website. I

538
00:31:00.400 --> 00:31:03.119
pressed play on a web player and it hit me

539
00:31:03.200 --> 00:31:06.680
after fifteen second, Oh my god, I can have free

540
00:31:06.799 --> 00:31:10.240
English content as much as I want in the topics

541
00:31:10.400 --> 00:31:14.880
I want because I'm interested in tech, I'm interested in

542
00:31:14.960 --> 00:31:17.839
the nerds stuff, and I can, Oh my god, I

543
00:31:17.880 --> 00:31:20.480
can have hours and hours of audio input. And I

544
00:31:20.519 --> 00:31:24.720
started really listening for I would say two years, several

545
00:31:24.759 --> 00:31:27.400
hours a day to all kinds of podcasts, and I

546
00:31:27.480 --> 00:31:30.519
was happy and my English was getting better. And then

547
00:31:30.559 --> 00:31:33.160
I moved over. This is where we met, for example,

548
00:31:33.440 --> 00:31:35.680
to meet those kind of people. I was part of

549
00:31:35.720 --> 00:31:38.839
that crowd. I was just living on a different continent.

550
00:31:39.200 --> 00:31:42.119
But then going over, it became more and more easy

551
00:31:42.880 --> 00:31:45.759
to engage in this kind of language. And nowadays I'm

552
00:31:45.799 --> 00:31:48.359
so bad. I can't go to the movies because they

553
00:31:48.400 --> 00:31:51.880
all still show dubbed movies. I only watch DVDs or

554
00:31:51.920 --> 00:31:56.119
I watch American television through VPN services. And I live

555
00:31:56.279 --> 00:31:59.440
in an international world. I live and think in English.

556
00:32:00.200 --> 00:32:03.000
Have friends go to me and say, you're German. You're

557
00:32:03.039 --> 00:32:05.880
supposed to at least try to speak German with us,

558
00:32:06.640 --> 00:32:09.440
And it's becoming more difficult because English really is an

559
00:32:09.480 --> 00:32:13.319
easier language, and it all goes back to the separation

560
00:32:13.440 --> 00:32:17.799
of the languages. As a German, some people now start

561
00:32:17.920 --> 00:32:21.759
to go international. They go starting to look around and

562
00:32:21.839 --> 00:32:24.759
not just use it as an holiday thing, and they

563
00:32:24.839 --> 00:32:28.599
are excited. For example, if they can find free content online,

564
00:32:28.799 --> 00:32:33.160
they sometimes even pay for it, for example through companies

565
00:32:33.200 --> 00:32:36.839
like Audible or similar like that. But it's a hard thing.

566
00:32:36.880 --> 00:32:40.119
Only Amazon and Co. Made it possible that, for example,

567
00:32:40.119 --> 00:32:44.640
you can buy DVDs which I also have the English track.

568
00:32:45.319 --> 00:32:47.880
That is a big change because before you only could

569
00:32:47.920 --> 00:32:50.640
buy the video cassette with the one track, and I

570
00:32:50.680 --> 00:32:52.799
would have been German or you would have had to

571
00:32:52.839 --> 00:32:57.640
add imports. And most companies only still provide German content

572
00:32:57.680 --> 00:33:01.200
and you have to go through bigger length to get

573
00:33:01.279 --> 00:33:04.839
the English content or other foreign content. And the amusing

574
00:33:04.880 --> 00:33:07.119
part is that actually Audible is one of the few

575
00:33:07.160 --> 00:33:10.599
companies at all which provides you also access to the

576
00:33:10.599 --> 00:33:13.559
English part of the library here in Germany. So I'm here,

577
00:33:13.599 --> 00:33:15.599
if I'm sitting here and I have Love Film, which

578
00:33:15.640 --> 00:33:19.200
is the Netflix from Amazon, I only get German. I

579
00:33:19.240 --> 00:33:21.519
only get the German television shows and everything, so I

580
00:33:21.519 --> 00:33:25.559
don't use them. I use the American Netflix. So all

581
00:33:25.599 --> 00:33:28.880
of that podcasting in a way was for me my

582
00:33:29.279 --> 00:33:32.680
entry drug into When you hear me speak English now

583
00:33:32.799 --> 00:33:36.160
very fast, most of that comes from from podcasting.

584
00:33:36.279 --> 00:33:39.279
Yeah I can. I mean you speak English very very well.

585
00:33:39.319 --> 00:33:41.359
I have to. I have to have to credit you

586
00:33:41.400 --> 00:33:44.599
for being a second language. I think it could easily

587
00:33:44.680 --> 00:33:48.680
become your your first language, which is I.

588
00:33:48.640 --> 00:33:52.200
Mean, yeah, in Berlin you can get along without without

589
00:33:52.279 --> 00:33:54.480
really speaking a new German. And we also make a

590
00:33:54.559 --> 00:33:57.480
lot of fun of our English friends here who have

591
00:33:57.559 --> 00:33:59.519
been living here sometimes for two or three years. And

592
00:33:59.559 --> 00:34:01.839
then he goes, so, how's your German coming, and they

593
00:34:01.839 --> 00:34:08.559
go And I love it because this I can participate

594
00:34:09.159 --> 00:34:13.800
through the internet through I just watch the WUEC and

595
00:34:13.880 --> 00:34:17.000
I also watched the Google Ioki note and I was

596
00:34:17.039 --> 00:34:19.400
tweeting with my friends at the same time. And I

597
00:34:19.480 --> 00:34:22.079
was sitting here in Berlin while it was happening at

598
00:34:22.119 --> 00:34:24.639
the most Cone Center. And the only strange thing is

599
00:34:24.679 --> 00:34:26.880
when they tell you, oh, yeah, now go to lunch.

600
00:34:26.960 --> 00:34:30.360
Lunch it's nine o'clock in the evening, and we have

601
00:34:30.440 --> 00:34:34.039
a chance suddenly to participate on the rest of the world.

602
00:34:34.079 --> 00:34:37.000
And there's a saying I always misattributed. I think it's

603
00:34:37.239 --> 00:34:40.360
not good. It's somebody else. It's Wittgenstein. I think they

604
00:34:40.519 --> 00:34:44.239
say the limits of my languages are the limits of

605
00:34:44.280 --> 00:34:47.559
my world. And I think that's totally true. Everything which

606
00:34:47.599 --> 00:34:50.280
I can go with in English or in German, I understand,

607
00:34:50.360 --> 00:34:53.800
I can participate. And for the rest it's actually a

608
00:34:53.800 --> 00:34:57.280
little bit more complicated though, tools like on Facebook, there's

609
00:34:57.320 --> 00:35:00.840
a translation button. I have Frenzy in Poland who insist

610
00:35:00.960 --> 00:35:04.480
on speaking Polish on Facebook. I can actually translate it

611
00:35:04.880 --> 00:35:08.920
a little bit, So Babel is getting closer. I curse

612
00:35:09.039 --> 00:35:12.480
every single time when I use my Nexus, because while

613
00:35:12.519 --> 00:35:16.440
the Google recognition is good in German, I have certain

614
00:35:16.480 --> 00:35:19.280
things I just want a call and pronounce in English,

615
00:35:19.360 --> 00:35:22.000
or I have English research, and they don't like me

616
00:35:22.159 --> 00:35:26.480
to be bilingual. They like me to be single monolingual,

617
00:35:27.360 --> 00:35:29.239
so I still have to train it a little bit.

618
00:35:29.280 --> 00:35:32.440
But I'm also not the normal case. But it's getting better.

619
00:35:32.480 --> 00:35:35.559
And suddenly, even when I was sitting in lubec I

620
00:35:35.599 --> 00:35:38.719
only we've moved recently to Berlin. Even when I was

621
00:35:38.719 --> 00:35:41.960
in a smaller town like BlueBag, I suddenly had access

622
00:35:42.079 --> 00:35:45.400
to the world. And that's also and I still think

623
00:35:45.679 --> 00:35:48.800
that podcasting has the biggest part of it. It's still

624
00:35:48.840 --> 00:35:53.119
my favorite form of consumption. And I'm set mentioned to

625
00:35:53.199 --> 00:35:55.880
you that I actually have to have more podcasts because

626
00:35:55.920 --> 00:35:58.119
here in Berlin, suddenly I have more communing times through

627
00:35:58.159 --> 00:36:01.800
public transport, running out of podcasts all the time, So

628
00:36:02.000 --> 00:36:05.039
I'm out there and trying to figure out new stuff,

629
00:36:05.039 --> 00:36:05.960
which is exciting.

630
00:36:06.480 --> 00:36:09.920
Yeah, and I think, you know, as content comes into

631
00:36:10.280 --> 00:36:14.000
the podcasting area, it is becoming more more global. But

632
00:36:14.559 --> 00:36:18.039
I've been noticing an interesting kind of observation that I've

633
00:36:18.039 --> 00:36:22.159
been hearing from others about, you know, content creation versus

634
00:36:22.440 --> 00:36:25.840
kind of consumption as you look kind of globally, and

635
00:36:26.440 --> 00:36:30.280
what I keep hearing is that content creation tends to

636
00:36:30.320 --> 00:36:35.599
be more linked up with with language. Right, So in

637
00:36:35.679 --> 00:36:39.599
certain countries are basically all all all countries if you

638
00:36:39.679 --> 00:36:44.760
think about Mandarin and German and you know, all all

639
00:36:44.800 --> 00:36:49.280
these other languages you know, around the world, people primarily

640
00:36:49.280 --> 00:36:54.039
speak those local country, local country languages as their primary right.

641
00:36:54.199 --> 00:36:58.559
So when they produce content, they are most comfortable probably

642
00:36:58.599 --> 00:37:03.000
recording a podcast like this in their native language, right So,

643
00:37:03.639 --> 00:37:06.400
But on the other hand, the consumption side, if they

644
00:37:06.440 --> 00:37:08.760
have a second language, they're probably like, you know, a

645
00:37:08.800 --> 00:37:11.480
lot like you, or they can listen to English and

646
00:37:11.519 --> 00:37:14.679
they can get access to a world of content on

647
00:37:15.039 --> 00:37:17.280
you know, in North America and it's coming out of

648
00:37:17.599 --> 00:37:20.360
you know, other parts of the country. They can consume

649
00:37:20.400 --> 00:37:23.119
that content. So I guess there's a little bit of

650
00:37:23.119 --> 00:37:26.280
a of a struggle there. I guess is the future

651
00:37:26.320 --> 00:37:30.480
of podcasting going to be more linked up with different

652
00:37:30.559 --> 00:37:32.599
languages around the world. So if you think about the

653
00:37:33.320 --> 00:37:37.039
size of China and how China is starting to show

654
00:37:37.079 --> 00:37:41.280
up in the top five ranked most downloaded podcast countries, right,

655
00:37:41.320 --> 00:37:43.559
it's number four already and it's starting to ramp up.

656
00:37:43.599 --> 00:37:49.159
And other countries like Japan and Korea are also rising

657
00:37:49.239 --> 00:37:52.159
up and they're already in the top ten. So you're

658
00:37:52.159 --> 00:37:55.320
starting to see these these languages that are very global,

659
00:37:55.519 --> 00:37:58.880
right and have lots and lots of people out there,

660
00:37:58.920 --> 00:38:02.880
and more and more people that will be able to

661
00:38:02.920 --> 00:38:07.840
consume that local language content. What do you think is

662
00:38:07.880 --> 00:38:11.280
going to wind up happening? Is English going to maintain

663
00:38:12.079 --> 00:38:15.719
its dominance in podcasting or do you think that from

664
00:38:15.760 --> 00:38:19.679
a content production standpoint that other languages are going to

665
00:38:19.719 --> 00:38:25.599
start dominating this from a content provider perspective, and is

666
00:38:25.599 --> 00:38:28.719
there going to be an audience for that stuff if

667
00:38:28.800 --> 00:38:31.480
people are listening mostly to English content.

668
00:38:33.559 --> 00:38:39.639
I actually started when I heard that fifteenth of October,

669
00:38:39.880 --> 00:38:43.079
and I started my own podcast somewhere in the middle

670
00:38:43.079 --> 00:38:46.039
of November. And it took me that long to get

671
00:38:46.079 --> 00:38:50.199
started in podcasting because I needed to secure web server

672
00:38:50.280 --> 00:38:52.920
which was safe against download numbers. I had a full

673
00:38:52.960 --> 00:38:57.280
gigabyte of quota, and from time to time I would

674
00:38:57.320 --> 00:39:01.239
help other podcasting friends who had become more popular, who

675
00:39:01.280 --> 00:39:05.000
had bandwidth issues back then, and I said, I can

676
00:39:05.039 --> 00:39:07.639
host some of your clients, some of your files and

677
00:39:07.679 --> 00:39:11.239
a problem. And when you asked me to talk to you,

678
00:39:11.280 --> 00:39:14.559
I said, okay, I haven't had a published broadcast since

679
00:39:14.599 --> 00:39:17.239
two thousand and seven, and that is like nearly six

680
00:39:17.360 --> 00:39:20.679
years ago. That's bad. But at the same time, I've

681
00:39:20.719 --> 00:39:24.280
always been in that mindset of content producer. And as

682
00:39:24.320 --> 00:39:26.719
you said, I'm a consultant. I teach a lot. I

683
00:39:26.760 --> 00:39:30.039
love teaching normal people how to use these tools and

684
00:39:30.119 --> 00:39:33.079
a variety of things. And there's one thing, and I'm

685
00:39:33.079 --> 00:39:36.280
mixing five things together, but I'll get to them one

686
00:39:36.320 --> 00:39:42.360
by one. Most podcasters hate all other kinds of media production,

687
00:39:42.599 --> 00:39:46.000
and it's their downfall. They just want to do audio

688
00:39:46.800 --> 00:39:49.320
and for example, don't want to do show notes or

689
00:39:49.440 --> 00:39:52.519
don't think about where else they should publish it. And

690
00:39:52.559 --> 00:39:56.199
they say, basically they want to be radio moderators and

691
00:39:56.480 --> 00:39:59.320
want to be on radio. That's the basic behind it.

692
00:39:59.320 --> 00:40:02.239
If you are a more and media producer, you have

693
00:40:02.320 --> 00:40:05.159
to understand and there's a word producer in it. And

694
00:40:05.199 --> 00:40:07.960
I when I talk to my clients. I always call

695
00:40:08.079 --> 00:40:11.119
that you need to leave the point of the consumer.

696
00:40:11.239 --> 00:40:14.599
As a consumer, I can say I hate video. As

697
00:40:14.599 --> 00:40:17.239
a producer, I have to say it doesn't matter if

698
00:40:17.280 --> 00:40:19.920
I hate it or not. What's my audience? What do

699
00:40:19.960 --> 00:40:23.599
they want? And in my case, for example, when I

700
00:40:23.639 --> 00:40:26.039
talked to journalists and they asked me, can we do

701
00:40:26.079 --> 00:40:28.639
a video, my first answer is yes, And I hate

702
00:40:28.719 --> 00:40:32.800
video because I'm producer mindset, it doesn't matter what I want.

703
00:40:32.840 --> 00:40:36.840
And I was involved in something called the European Podcast Award.

704
00:40:37.320 --> 00:40:39.119
I had to leave that just because of time, but

705
00:40:39.159 --> 00:40:42.480
we're still on very friendly terms and I look fascinated

706
00:40:42.559 --> 00:40:45.920
at it. And we have local editors there because most

707
00:40:45.960 --> 00:40:48.039
of the people produce in a local language, and I

708
00:40:48.079 --> 00:40:50.960
only as a SAD speak German and English, and we

709
00:40:51.039 --> 00:40:53.440
have people in French and an Italian and all the

710
00:40:53.519 --> 00:40:57.360
other big countries and also the smaller countries. And as

711
00:40:57.360 --> 00:41:01.320
you said, they are more comfortable in produce using something

712
00:41:01.360 --> 00:41:06.000
in their own language first, because the fluency who somebody

713
00:41:06.079 --> 00:41:09.760
like myself has needs to be trained. And most people,

714
00:41:09.880 --> 00:41:14.960
well they can understand English, cannot necessarily speak English. Often

715
00:41:15.000 --> 00:41:19.840
they have accents, they have wordflow, plot problems, so that

716
00:41:20.000 --> 00:41:23.119
is a hesitation, and then it's embarrassing. The smarter a

717
00:41:23.159 --> 00:41:26.679
person is, the more embarrassing they find it if they

718
00:41:26.800 --> 00:41:30.360
speak simple, and if you don't have a big vocabulary,

719
00:41:30.639 --> 00:41:34.079
you have to speak simple. Hi, my name is Nicole.

720
00:41:34.239 --> 00:41:37.199
I come from Berlin. And that's embarrassing if you're an

721
00:41:37.280 --> 00:41:40.760
intelligent person. So you need to get over this. And

722
00:41:41.440 --> 00:41:44.719
the same when you start podcasting at all in any language,

723
00:41:44.840 --> 00:41:47.039
you have as oh my god, how does my voice sound?

724
00:41:47.800 --> 00:41:51.199
How is that? And this is like doubled when it's

725
00:41:51.199 --> 00:41:55.000
a foreign language unless you're really confident. And I have

726
00:41:55.119 --> 00:41:58.280
the advantage. I knew that people like my voice, and

727
00:41:58.320 --> 00:42:00.599
I was back in two thousand and four, only one

728
00:42:00.639 --> 00:42:05.079
of the few German podcasters. I also am a woman,

729
00:42:05.159 --> 00:42:07.280
and I'm talking about tech. I knew I had a

730
00:42:07.400 --> 00:42:10.880
kind of audience, and they told me years later year

731
00:42:10.920 --> 00:42:14.440
in the beginning that English was okay, but well, your

732
00:42:14.599 --> 00:42:18.000
voice was nice. That was fine for me. The reason

733
00:42:18.039 --> 00:42:20.320
to start podcasting, by the way, was to have a

734
00:42:20.360 --> 00:42:23.360
reason to speak English. Because of my daily life, I

735
00:42:23.360 --> 00:42:26.039
didn't have no reason at all to speak English, so

736
00:42:26.119 --> 00:42:30.239
that was my speaking of English. The part what you

737
00:42:30.280 --> 00:42:34.000
said about the difference between production and consumption. If I

738
00:42:34.159 --> 00:42:37.840
want to start something, I will naturally think about the

739
00:42:37.840 --> 00:42:40.440
local language because I'm more safe and and I feel

740
00:42:40.480 --> 00:42:43.559
more comfortable. I know the words. It is not so

741
00:42:43.679 --> 00:42:46.920
much effort. And I can also talk to an audience

742
00:42:47.039 --> 00:42:50.239
which I know over the years, especially through my listening,

743
00:42:50.960 --> 00:42:54.000
through my watching of movies and TV shows. I also

744
00:42:54.039 --> 00:42:57.800
build up pop culture knowledge, so I can talk to

745
00:42:57.840 --> 00:43:00.880
you about I know what Kansas means, and I know

746
00:43:00.920 --> 00:43:03.519
what the red Shoes means, and I also know some

747
00:43:03.559 --> 00:43:06.719
other things. And that learn lowhand currently still is in

748
00:43:06.800 --> 00:43:11.599
the bettery Ford clinic. That's a whole different world. And

749
00:43:11.679 --> 00:43:14.360
if I'm not engaged in that, I also feel hesitant

750
00:43:14.400 --> 00:43:17.840
because if I do talk about things, I might not

751
00:43:17.960 --> 00:43:20.800
be using the right stuff. That's the flip side for

752
00:43:21.039 --> 00:43:25.000
the For example, American producers, if they would start sometimes

753
00:43:25.000 --> 00:43:27.400
to think about that a lot of their audience comes

754
00:43:27.400 --> 00:43:32.480
from the outside, maybe they wouldn't be so so specific.

755
00:43:33.079 --> 00:43:36.159
Like my standard example for that is don't say, oh,

756
00:43:36.440 --> 00:43:39.719
think about your for one k, but how you could

757
00:43:39.800 --> 00:43:43.119
say think about your retirement. Both would be understood, but

758
00:43:43.199 --> 00:43:47.800
your international audience would say, oh, retirement, because Americans very

759
00:43:47.800 --> 00:43:50.280
often are so obnoxious. We learned that for one k

760
00:43:50.679 --> 00:43:53.920
is that retirement thing. But at the end of the day,

761
00:43:54.000 --> 00:43:57.400
that's something why more consumption is done. You only have

762
00:43:57.480 --> 00:44:00.360
to have a passive understanding. Most of them want to

763
00:44:00.440 --> 00:44:04.760
learn language about that, and also that's maybe another missing part.

764
00:44:05.159 --> 00:44:07.800
I have a lot of offering in German for tech,

765
00:44:08.159 --> 00:44:10.920
but quite honestly, I like to listen to the Silicon

766
00:44:11.039 --> 00:44:15.280
Valley level and that's not what's provided here. So I'm

767
00:44:15.320 --> 00:44:18.559
looking out the higher quality. And to be not nice

768
00:44:18.599 --> 00:44:21.519
again to you, you have a league of soccer players

769
00:44:22.599 --> 00:44:25.480
and take the take the best team you have and

770
00:44:25.559 --> 00:44:29.440
send it to the World Cup. Chances if you if

771
00:44:29.440 --> 00:44:31.960
you get to the half final, that would be a surprise,

772
00:44:32.440 --> 00:44:36.679
because I'm sorry, because you're not that good. It's like,

773
00:44:37.639 --> 00:44:40.320
by any chance could happen, but you are not that good.

774
00:44:40.320 --> 00:44:43.840
Because the level which is played here in soccer or

775
00:44:43.840 --> 00:44:46.719
football as we like to say, is so much higher

776
00:44:46.840 --> 00:44:49.280
and so much advanced that you can try as much

777
00:44:49.280 --> 00:44:52.400
as you want, you get the old stars and they

778
00:44:52.519 --> 00:44:56.119
still king. As in your case. So in converse, when

779
00:44:56.199 --> 00:45:00.000
I listen to tech podcast, even though language is German

780
00:45:00.119 --> 00:45:02.639
and even though they might be clever people, I can

781
00:45:02.760 --> 00:45:07.199
listen to the source. If I'm interested in fashion or whatever,

782
00:45:07.519 --> 00:45:10.559
I probably will watch directly stuff from New York Fashion

783
00:45:10.599 --> 00:45:13.199
Week and not what I have around here in Berlin.

784
00:45:13.320 --> 00:45:13.880
So that is.

785
00:45:14.280 --> 00:45:18.519
Important, is the thing you're talking about something where somebody

786
00:45:18.519 --> 00:45:22.119
else is offering it at a higher quality content wise,

787
00:45:22.440 --> 00:45:24.800
then you might have a harder time for people to listen.

788
00:45:24.800 --> 00:45:27.880
If you but somebody in an audience where you talk

789
00:45:27.960 --> 00:45:30.599
to what I like to call normal people, whether the

790
00:45:30.679 --> 00:45:32.920
language of English is not as high, you have a

791
00:45:33.000 --> 00:45:37.639
much better chance of producing in local language. You have

792
00:45:37.679 --> 00:45:39.920
the research in English, you can listen to the English

793
00:45:39.960 --> 00:45:42.719
stuff and you translated. Germany is quite known for their

794
00:45:42.719 --> 00:45:46.440
copycats in startup land, and that's not very much that

795
00:45:46.559 --> 00:45:49.599
we are just copying in ideas and executing them better.

796
00:45:49.840 --> 00:45:53.199
It's also adapted to the local market. And adapted to

797
00:45:53.239 --> 00:45:57.440
the local market means, for example, in applications, I have

798
00:45:57.519 --> 00:46:00.480
the right time zone, my week starts on money and

799
00:46:00.519 --> 00:46:03.880
not on Sunday. It's all the little things, and so

800
00:46:04.000 --> 00:46:07.519
depending on the audience you're targeting, it can make so

801
00:46:07.639 --> 00:46:11.400
much more sense to go for a local thing. If

802
00:46:11.440 --> 00:46:15.079
I listen, for example, to a TV show a podcast

803
00:46:15.119 --> 00:46:19.159
which talks about the current things in America and I listen,

804
00:46:19.199 --> 00:46:22.679
for example, to Framerate, they talk about cable cutting, they're

805
00:46:22.760 --> 00:46:26.639
talking about HBO, they're talking about the new seasons. It

806
00:46:26.679 --> 00:46:28.920
took me a while to even learn that you have

807
00:46:29.239 --> 00:46:33.920
seasons in America, for example, now everything has stopped, everything

808
00:46:33.960 --> 00:46:37.320
has finished, that you have your reruns. Because here in Germany,

809
00:46:37.400 --> 00:46:40.280
when we have an American television show, it's just shown

810
00:46:40.400 --> 00:46:42.639
and we were wondering, why the hell do you always

811
00:46:42.679 --> 00:46:46.079
have a Christmas episode or a Halloween episode. Well, because

812
00:46:46.119 --> 00:46:48.239
you know when it's going to air, and you know

813
00:46:48.320 --> 00:46:50.639
it's going to be the right time, we have them

814
00:46:50.639 --> 00:46:53.239
in the middle of the summer and this kind of stuff,

815
00:46:53.280 --> 00:46:56.480
so we go back to the point of consumption. Is

816
00:46:56.519 --> 00:47:00.280
also the exotic window into the world I can get

817
00:47:00.320 --> 00:47:03.800
to experience other ideas. There was a feedback I was

818
00:47:03.920 --> 00:47:06.360
always getting when I said, why the hell do you

819
00:47:06.480 --> 00:47:09.599
listen to me? It is like I like to talk,

820
00:47:09.719 --> 00:47:12.119
like to train my English, but just out of curiosity,

821
00:47:12.639 --> 00:47:15.519
why And they would go, well, you have a different

822
00:47:15.599 --> 00:47:19.239
perspective on things, and you have a different viewpoint, and

823
00:47:19.320 --> 00:47:22.519
some of that we haven't thought about before. So that

824
00:47:22.679 --> 00:47:25.079
is something where you start listening to others and say, hey,

825
00:47:25.199 --> 00:47:28.079
I can have a window into their world, how their

826
00:47:28.159 --> 00:47:32.000
daily life is. I learned through podcasting, for example, how

827
00:47:32.119 --> 00:47:37.199
bismal the American healthcare system is. As one podcaster told me, well,

828
00:47:37.239 --> 00:47:40.320
I'm really feeling sick. Sick. I think I have broken whips,

829
00:47:40.599 --> 00:47:43.000
but I need to wait until I can get into

830
00:47:43.039 --> 00:47:46.880
the er because I otherwise cannot pay to go there,

831
00:47:47.000 --> 00:47:49.880
and I can't even go there for coughing medicine. It's

832
00:47:49.920 --> 00:47:53.280
like what And that gives you a different perspective on

833
00:47:53.320 --> 00:47:57.599
the international part. So content production, especially if you want

834
00:47:57.639 --> 00:48:01.000
to make earn money, for example, you have to go

835
00:48:01.119 --> 00:48:04.360
local language because you will not get any local advertisement.

836
00:48:04.480 --> 00:48:08.519
To go anything international, that's not going to work.

837
00:48:08.599 --> 00:48:13.480
Yeah, So the whole aspect of content production versus consumption,

838
00:48:13.760 --> 00:48:17.639
I think is a different situation. Yes, But I also

839
00:48:17.960 --> 00:48:22.440
wonder about, you know, the huge languages around the world,

840
00:48:22.519 --> 00:48:27.559
like Mandarin and other languages, I mean even even German.

841
00:48:27.760 --> 00:48:31.519
What is the future of consumption of podcasts coming out

842
00:48:31.519 --> 00:48:35.840
of those countries. Is it going to need to follow

843
00:48:35.880 --> 00:48:39.079
the same paradigm somewhat of what's happening here in North

844
00:48:39.119 --> 00:48:44.119
America where it's put out as English, or are we

845
00:48:44.239 --> 00:48:48.599
going to see big podcasters come out of like China

846
00:48:49.719 --> 00:48:55.039
that will be in Mandarin, that will find global success,

847
00:48:55.119 --> 00:48:58.679
just not in the English speaking countries, or it will

848
00:48:58.800 --> 00:49:02.239
just be people this speak Chinese in all countries around

849
00:49:02.280 --> 00:49:04.280
the world. So it becomes kind of a different kind

850
00:49:04.320 --> 00:49:08.079
of a market for podcasting compared to what we've seen today.

851
00:49:09.760 --> 00:49:13.039
Professional interest besides, how much interest do you have that

852
00:49:13.159 --> 00:49:17.840
there are suddenly five million podcasts in German? You personally, I.

853
00:49:17.800 --> 00:49:20.960
Don't have a lot of desire to listen to because

854
00:49:20.960 --> 00:49:24.000
I don't speak German. So it's so it really comes.

855
00:49:24.199 --> 00:49:29.239
That's exactly it comes again. The limits of my languages

856
00:49:29.239 --> 00:49:31.840
are the limits of my world. I don't care what's

857
00:49:31.840 --> 00:49:34.159
happening in India, and the only thing I care about

858
00:49:34.159 --> 00:49:36.480
Indian is like Indian food, and I really love it.

859
00:49:36.679 --> 00:49:40.039
I don't care about Mandarin, even though as far as

860
00:49:40.079 --> 00:49:42.639
I understand, the Chinese languages have the problem if you

861
00:49:42.679 --> 00:49:46.119
didn't learn them as a child, Really we as Westerners

862
00:49:46.159 --> 00:49:51.760
lost the hearing, the hearing that we can differentiate the language.

863
00:49:52.400 --> 00:49:55.639
I also sound sensitive, so different kind of screaming doesn't

864
00:49:55.639 --> 00:49:58.239
work for me. So for me personally and for everybody

865
00:49:58.280 --> 00:50:03.400
who's listening, the question is a metal question. If you

866
00:50:03.519 --> 00:50:06.199
want to be a producer and you want to have

867
00:50:06.320 --> 00:50:08.880
world fame and you want to grow, and then you

868
00:50:08.920 --> 00:50:12.039
need to look at market and say, Okay, maybe there's

869
00:50:12.320 --> 00:50:15.280
one billion Chinese. That's a great potential. But those one

870
00:50:15.320 --> 00:50:19.039
billion Chinese have a monthly earning off and I don't

871
00:50:19.079 --> 00:50:21.039
on the market blah blah blah. H I go to

872
00:50:21.119 --> 00:50:23.840
Germany and find some German. They are not that many Germans,

873
00:50:23.880 --> 00:50:26.519
but at the same time there's a huge market. So

874
00:50:26.519 --> 00:50:30.719
that's a different discussion than Hey, me myself. I want

875
00:50:30.800 --> 00:50:34.079
to do something, I want to experience something, And that's

876
00:50:34.079 --> 00:50:36.719
an important question I personally, I thought about it in

877
00:50:36.719 --> 00:50:40.599
the past because it has become very often a statement, Oh,

878
00:50:40.679 --> 00:50:44.800
look at China, everybody is going to speak Chinese, and

879
00:50:44.880 --> 00:50:47.679
I think, no, my world is going to be English

880
00:50:47.719 --> 00:50:51.440
and German and anything which automatic translation will be doing.

881
00:50:51.800 --> 00:50:56.559
And especially because I am in to tech, my world

882
00:50:56.679 --> 00:51:01.559
will be focused around North America, most pecifically the West Coast.

883
00:51:01.960 --> 00:51:05.360
So it depends always what kind of audience do you

884
00:51:05.440 --> 00:51:08.480
want to reach. If you want to reach a general audience,

885
00:51:08.880 --> 00:51:11.639
you could say I'm going to Italian, French and German.

886
00:51:11.719 --> 00:51:14.519
At the same time we make same content production, have

887
00:51:14.679 --> 00:51:18.159
then locally translated it, and we have one time effort

888
00:51:18.519 --> 00:51:22.000
and have it doubled in four languages English, Italian, French

889
00:51:22.039 --> 00:51:24.519
and German or whatever, and have it adapted. That could

890
00:51:24.519 --> 00:51:27.719
be a great content strategy if it's just a personal

891
00:51:27.840 --> 00:51:31.559
or semi professional podcaster. I adapted a long time ago,

892
00:51:31.719 --> 00:51:35.000
once I reached that level of fluency. All my communication

893
00:51:35.159 --> 00:51:37.320
is in English. If you see on any of them

894
00:51:37.320 --> 00:51:39.599
on my channels a German thing, it's because I did

895
00:51:39.599 --> 00:51:42.079
it on exit And my Facebook is English, my Twitter

896
00:51:42.239 --> 00:51:45.760
is English, My Google Plus, where I write is English.

897
00:51:45.840 --> 00:51:48.719
My podcasting sometimes when I do it, is also in

898
00:51:48.760 --> 00:51:52.280
English because I know and there's many friends of mine

899
00:51:52.280 --> 00:51:55.920
who mix languages, who go partly English partly German. But

900
00:51:56.039 --> 00:51:58.239
you see that and you see a German here, you

901
00:51:58.280 --> 00:52:02.000
see Polish there, you see something you don't know someplace else.

902
00:52:03.000 --> 00:52:05.679
You don't speak those languages. It annoys you and your

903
00:52:05.760 --> 00:52:09.639
unsubscribe or you unfollow and everything. And this is why

904
00:52:09.679 --> 00:52:12.679
I tell you I keep everything one hundred percent English.

905
00:52:12.880 --> 00:52:15.679
So you're happy because I'm coming to you in a

906
00:52:15.760 --> 00:52:18.960
language you speak, because you, on the other side, are

907
00:52:19.039 --> 00:52:22.119
my quote unquote market. Because I want to talk to you.

908
00:52:22.280 --> 00:52:24.760
I want to engage with you, and that's not not

909
00:52:24.840 --> 00:52:28.360
the German audience. And I struggle very much with it

910
00:52:28.440 --> 00:52:32.599
because basically I have a split personality, especially professional wise.

911
00:52:33.599 --> 00:52:35.800
I do have a name here in the German market.

912
00:52:36.079 --> 00:52:37.599
I have, as you said, I have a book and

913
00:52:37.599 --> 00:52:40.559
I have a readier training which by for example, I'm German,

914
00:52:40.719 --> 00:52:44.079
and I have to redo them completely in English. Because

915
00:52:44.119 --> 00:52:46.880
of the examples and everything, every kind of effort I

916
00:52:46.920 --> 00:52:51.159
can put into marketing. For example, I'm looking more towards

917
00:52:51.519 --> 00:52:54.760
English because I can hire somebody from anywhere of the

918
00:52:54.800 --> 00:52:57.960
world as long as they speak English. I have the

919
00:52:58.000 --> 00:53:02.719
world as my customer base. In theory, my tax account

920
00:53:02.800 --> 00:53:05.599
and told me I'm allowed to make business with the

921
00:53:05.719 --> 00:53:08.360
US and with Switzerland and the West of the European

922
00:53:08.440 --> 00:53:11.360
Union more tax laws. He doesn't know. So I have

923
00:53:11.440 --> 00:53:13.559
the world at my feet, but my tax account and

924
00:53:13.679 --> 00:53:15.960
is telling me I cannot do business with the West.

925
00:53:16.440 --> 00:53:19.199
So we're moving to a global world where we speak

926
00:53:19.519 --> 00:53:23.559
clusters of languages, and the real life things haven't really

927
00:53:23.639 --> 00:53:27.800
caught up with that. Legislation still is very much located

928
00:53:28.000 --> 00:53:32.039
in the local areas. Like I have to buy my

929
00:53:32.119 --> 00:53:35.039
DVDs from the UK to get my English language. I

930
00:53:35.079 --> 00:53:37.880
cannot buy them in America because it's the wrong region code.

931
00:53:38.039 --> 00:53:41.920
And podcasting has this beneficial thing because most of them

932
00:53:41.960 --> 00:53:45.719
are free or there's no mechanism to pay them for.

933
00:53:45.800 --> 00:53:49.599
Most of them are free available through itones, and everybody

934
00:53:49.639 --> 00:53:52.039
can can use them or some other player wherever you

935
00:53:52.039 --> 00:53:55.559
get it from, and it's accessible from everywhere, and is

936
00:53:55.599 --> 00:54:00.199
I think the part where podcasting also drew so much.

937
00:54:00.760 --> 00:54:03.280
Being somebody who has been around in two thousand and four,

938
00:54:03.400 --> 00:54:05.719
I remember the June of I think it's June or

939
00:54:05.800 --> 00:54:08.559
July of two thousand and five when Apple switched on

940
00:54:08.639 --> 00:54:12.719
iTunes and we had a strong community going on, very grassroot,

941
00:54:12.800 --> 00:54:16.719
but that community was not solified enough to withstand the

942
00:54:17.000 --> 00:54:20.599
not eight hundred but eight thousand pound gorilla of iTunes.

943
00:54:20.679 --> 00:54:24.519
I mentioned before, I lent my gigabyte of bandwidth, and

944
00:54:24.559 --> 00:54:26.440
there were some people. It was end of the month

945
00:54:26.519 --> 00:54:29.519
iTunes was started, and he said, yay, iTunes is coming

946
00:54:29.559 --> 00:54:32.679
in podcasting, and two days later they said, and my

947
00:54:32.960 --> 00:54:35.519
quota is gone. And it was like the second of

948
00:54:35.920 --> 00:54:38.639
the next month, like three days later he said, yay,

949
00:54:39.000 --> 00:54:43.599
it's gone again. Because suddenly the masses came along and

950
00:54:43.679 --> 00:54:47.239
said yay podcasting, and this is something where podcasting never

951
00:54:47.320 --> 00:54:50.119
has recovered from. And this is also I think why

952
00:54:50.119 --> 00:54:53.039
it's still a little bit step childish because it never

953
00:54:53.119 --> 00:54:56.519
had the chance to grow enough strong enough. Except for

954
00:54:56.639 --> 00:55:00.559
certain exceptions. I love how the quality production of most

955
00:55:00.559 --> 00:55:03.599
of the podcast has gone up. That's also hindering for

956
00:55:03.639 --> 00:55:07.440
some people because it's not just me and my headset anymore,

957
00:55:07.519 --> 00:55:11.199
but it's I. I complimented you before on your great

958
00:55:11.360 --> 00:55:14.199
sound recording, and I paid a lot of attention to

959
00:55:14.280 --> 00:55:17.679
that myself. When we have that, and it's so amazing.

960
00:55:17.719 --> 00:55:20.360
There are so many different aspects and it's so fragmented

961
00:55:20.400 --> 00:55:23.000
at the same time, and it's it's hard to see

962
00:55:23.039 --> 00:55:24.760
where it's going to be in the future. I just

963
00:55:24.840 --> 00:55:28.239
know one thing, audio for me, in whatever form it

964
00:55:28.360 --> 00:55:32.480
comes along, is part of my daily life. It's the

965
00:55:32.679 --> 00:55:36.119
topics I'm interested in, and I'm into the tech stuff

966
00:55:36.159 --> 00:55:39.760
and everything, and whatever other topic you might have. You

967
00:55:39.840 --> 00:55:42.760
can go out and find something to your interest based

968
00:55:42.800 --> 00:55:45.960
in the languages you are interested in, and this is

969
00:55:45.960 --> 00:55:48.199
why it's great that is produced in the local languages.

970
00:55:48.280 --> 00:55:51.199
Maybe you want to learn French or Italian and you

971
00:55:51.280 --> 00:55:54.719
can go and probably find your tech podcast in Italian

972
00:55:54.800 --> 00:55:57.960
if that is something you're interested in, and that's awesome.

973
00:55:58.639 --> 00:56:02.719
Yeah, I think. I mean the choice is really what's

974
00:56:02.920 --> 00:56:06.280
so powerful about it, and it is free. Though I

975
00:56:06.320 --> 00:56:09.639
think that there's probably going to be a movement towards

976
00:56:09.800 --> 00:56:12.880
a little bit more monetization on kind of paid podcasts

977
00:56:12.880 --> 00:56:16.239
at some point, but I think it's just it's just

978
00:56:16.280 --> 00:56:18.320
a matter of time before it kind of a certain

979
00:56:18.360 --> 00:56:20.760
subset of content moves in that direction, and that the

980
00:56:20.800 --> 00:56:24.639
platforms will support monetization on. It's very similar to like

981
00:56:24.679 --> 00:56:28.079
an audiobook model, is why I think where it will

982
00:56:28.360 --> 00:56:31.079
wind up at some point. But I do still come

983
00:56:31.119 --> 00:56:39.360
back to this language thing though. Huge growth in content

984
00:56:39.400 --> 00:56:45.559
production in places like China or in Spain or are

985
00:56:45.599 --> 00:56:48.840
probably not going to impact me directly and my consumption

986
00:56:48.960 --> 00:56:51.920
of podcasts. I'm looking at it more from a global

987
00:56:51.960 --> 00:56:56.480
perspective and how that might impact kind of overall podcasting

988
00:56:57.079 --> 00:57:00.639
and how it's going to grow. And I I really

989
00:57:00.639 --> 00:57:04.440
am strongly starting to think that language is going to

990
00:57:04.440 --> 00:57:08.000
be the key driver of success for the overall podcasting

991
00:57:08.039 --> 00:57:08.559
in general.

992
00:57:09.639 --> 00:57:12.960
Well, you have a part, and this is something where

993
00:57:15.119 --> 00:57:18.320
I don't try to be mean but it's nice to

994
00:57:18.559 --> 00:57:22.159
make fun of Americans once in a while because especially

995
00:57:22.159 --> 00:57:24.599
and I put in the UK in a similar world,

996
00:57:24.599 --> 00:57:28.159
the monolingual English speaking world has a hard time understanding

997
00:57:28.159 --> 00:57:31.400
that there's a West of the world. And I always

998
00:57:31.440 --> 00:57:35.239
call it a stepchild syndrome. I am, I'm a stepchild.

999
00:57:35.320 --> 00:57:38.199
You're the real child. And I always get told, well,

1000
00:57:38.239 --> 00:57:41.199
not for you. So you have some famous podcasters as

1001
00:57:41.239 --> 00:57:43.519
go oh, we have a competition and everything, and it's

1002
00:57:43.559 --> 00:57:48.320
awesome on the US for those few states, and it's like, hey,

1003
00:57:48.360 --> 00:57:51.079
I'm listening too. I have my own reach. I can

1004
00:57:51.639 --> 00:57:54.320
bring stuff out. I make recommendations about the things you

1005
00:57:54.360 --> 00:57:56.960
can buy in the US. I regularly buy in the

1006
00:57:57.079 --> 00:58:00.280
US every time somebody like myself comes over. We have

1007
00:58:00.360 --> 00:58:03.880
people before we send out. I buy my stuff on Amazon,

1008
00:58:04.079 --> 00:58:06.239
get it delivered to a friend who then brings it

1009
00:58:06.239 --> 00:58:08.519
to me to the hotel where we meet, and then

1010
00:58:08.559 --> 00:58:10.960
I bring it back. We usually have an empty suitcase

1011
00:58:10.960 --> 00:58:13.159
with that because we bring so much stuff back because

1012
00:58:13.199 --> 00:58:15.800
the exchange rate is so great, and we have this

1013
00:58:15.920 --> 00:58:18.599
kind of stuff where we go around and as you said,

1014
00:58:18.639 --> 00:58:22.679
the language part, is it going to impact you personally? Know?

1015
00:58:23.000 --> 00:58:25.599
Except you want to learn something new, but you are

1016
00:58:25.639 --> 00:58:29.679
as the receiver a kind of set. And I wanted

1017
00:58:29.679 --> 00:58:32.880
to say about the monetization. Many people always think you

1018
00:58:32.960 --> 00:58:35.840
have to do payment for that kind of stuff. I

1019
00:58:35.880 --> 00:58:38.760
think it's a great thing if you have advertisement, if

1020
00:58:38.800 --> 00:58:42.440
you have some kind of other why other ways I've done,

1021
00:58:42.519 --> 00:58:46.039
for example, podcasts in the past. I like to do

1022
00:58:46.159 --> 00:58:50.519
pre conference podcasts, and my benefit my payment out of

1023
00:58:50.559 --> 00:58:53.519
that for putting in that kind of work was, first

1024
00:58:53.559 --> 00:58:54.880
of all, I got to talk to a lot of

1025
00:58:54.920 --> 00:58:59.079
interesting people. And I'm an introvert, so it's harder for

1026
00:58:59.119 --> 00:59:01.960
me to talk to people, which you probably wouldn't be

1027
00:59:02.079 --> 00:59:05.639
listening to this, But it's not hard for me, and

1028
00:59:05.679 --> 00:59:08.199
I'm not shy or anything, but it's an effort for

1029
00:59:08.239 --> 00:59:11.199
me to say and work a room or anything. By podcasting,

1030
00:59:11.280 --> 00:59:13.519
I have people passing me by, turning around and say,

1031
00:59:13.679 --> 00:59:16.960
you're only call right. I recognize your voice, so I

1032
00:59:17.079 --> 00:59:19.679
put something in. I get a feedback, and I can

1033
00:59:19.719 --> 00:59:22.599
also tell you let me, for example, as a podcaster,

1034
00:59:22.960 --> 00:59:26.679
give me sometimes reasons to do demographics. I can tell

1035
00:59:26.719 --> 00:59:29.920
you something about myself. I'm mildly willing to give you

1036
00:59:29.960 --> 00:59:33.239
some information as a podcaster, and then you can tell people, well,

1037
00:59:33.280 --> 00:59:35.920
we have an international audience. We have an audience from

1038
00:59:36.000 --> 00:59:39.360
thirty to something. This is their school degree, and blah

1039
00:59:39.400 --> 00:59:42.639
blah blah. You came back to the question and leading

1040
00:59:42.719 --> 00:59:46.960
up to that, if it doesn't concern me personally, should

1041
00:59:46.960 --> 00:59:49.679
it concern me on a global level that changes are

1042
00:59:50.039 --> 00:59:53.480
done because the audience is just so much bigger, for example,

1043
00:59:53.519 --> 00:59:56.440
in China or in India. And I think yes, because

1044
00:59:56.480 --> 00:59:59.400
if I'm an international company and I say, well, I

1045
00:59:59.480 --> 01:00:02.119
have money you spend on a podcast or on some

1046
01:00:02.239 --> 01:00:05.079
other way, and there we have a billion Chinese or

1047
01:00:05.119 --> 01:00:08.840
we have just two hundred and eighty million US citizens.

1048
01:00:09.480 --> 01:00:13.760
Let's go with the Chinese. Then it could be relevant

1049
01:00:13.840 --> 01:00:17.519
also for big language clusters like Spanish or like English,

1050
01:00:17.800 --> 01:00:20.480
because maybe those people then say, well, I have an

1051
01:00:20.480 --> 01:00:24.239
easier time going to that audience. And also there's a

1052
01:00:24.320 --> 01:00:29.480
part when certain changes are happening, like it's great that

1053
01:00:29.559 --> 01:00:32.360
the app economy is coming out of Silicon Valley, but

1054
01:00:32.480 --> 01:00:36.519
in traditional mobile sense, America is something which I have

1055
01:00:36.599 --> 01:00:39.079
fun with every single time I'm over there, every time

1056
01:00:39.360 --> 01:00:41.880
I make a photograph of some advertisement where they call

1057
01:00:41.920 --> 01:00:46.199
it least dropped calls of all the providers drop calls

1058
01:00:46.199 --> 01:00:48.559
in Germany happen when you drive on the Autobahn with

1059
01:00:48.639 --> 01:00:51.119
two hundred and you have a phone conversation and you're

1060
01:00:51.199 --> 01:00:53.960
changing towers, and even then you don't have drop calls.

1061
01:00:54.280 --> 01:00:59.880
So there's different technical standards and there's different movement towards it,

1062
01:01:00.079 --> 01:01:03.280
and it seems totally unrelated. But there was a big

1063
01:01:03.400 --> 01:01:08.960
article on supply change management chain management from Apple and

1064
01:01:09.000 --> 01:01:12.199
they actually said, well, we produce in China because we

1065
01:01:12.280 --> 01:01:17.039
have customers worldwide, and why not produce in China, especially

1066
01:01:17.079 --> 01:01:19.920
when there is a scale we can get if we

1067
01:01:19.960 --> 01:01:23.679
need thirty thousand workers today additional to what we have

1068
01:01:23.840 --> 01:01:27.559
in America. We don't even have it all over America

1069
01:01:27.639 --> 01:01:30.639
in China, we just go over to the next company

1070
01:01:30.719 --> 01:01:35.519
who has them. And there's this outcry from the Americans,

1071
01:01:35.519 --> 01:01:38.039
for example, to say, oh, it has to be produced

1072
01:01:38.079 --> 01:01:41.000
in the US because otherwise, And that's the point when

1073
01:01:41.039 --> 01:01:43.199
I say, well, there's a global world and we have

1074
01:01:43.280 --> 01:01:47.599
money too. And by the way, are you realizing what

1075
01:01:47.639 --> 01:01:51.079
it means if you think in local terms? And this

1076
01:01:51.159 --> 01:01:54.440
is why the keynote from Apple was so interesting, because

1077
01:01:54.480 --> 01:01:57.920
the MacBook pro is going to be assembled in the US,

1078
01:01:58.480 --> 01:02:01.440
which probably just means putting three pieces together, but suddenly

1079
01:02:01.519 --> 01:02:05.920
it has the label done in the US. And by comparison,

1080
01:02:06.079 --> 01:02:08.480
if I, for example, look at the market. You were

1081
01:02:08.760 --> 01:02:12.440
again talking about the global perspective. If I speak here

1082
01:02:12.719 --> 01:02:16.599
in Germany English, and you need a producer for your podcast,

1083
01:02:16.719 --> 01:02:19.079
or you need somebody to do something for your podcast,

1084
01:02:19.559 --> 01:02:22.119
everything is virtual. I can do that from here. I

1085
01:02:22.159 --> 01:02:24.960
may have different living costs, and suddenly there is a

1086
01:02:25.039 --> 01:02:29.159
movement from the international side and the international production levels

1087
01:02:29.440 --> 01:02:32.519
because maybe I'm fully trained and it doesn't really matter.

1088
01:02:32.559 --> 01:02:36.079
For example, if I only speak Chinese and I just

1089
01:02:36.119 --> 01:02:38.800
need to clean up your audio and get all the

1090
01:02:38.800 --> 01:02:41.199
ams and the ooms, and if you pay me two

1091
01:02:41.239 --> 01:02:45.400
dollars an hour, I'm richly paid. That is a different

1092
01:02:45.480 --> 01:02:49.320
perspective on global So it's great and relevant to look

1093
01:02:49.360 --> 01:02:52.840
at these global movements and pay attention closely to them

1094
01:02:53.199 --> 01:02:56.519
to identify the chances. Hey, maybe I can do something

1095
01:02:56.519 --> 01:02:59.360
in a different language and have more, more reach or

1096
01:02:59.400 --> 01:03:02.920
more But also the parts where it's about going to

1097
01:03:02.960 --> 01:03:05.559
different markets. And there's one tip. If you really have

1098
01:03:05.639 --> 01:03:09.440
a successful podcast, for example, and you have the content,

1099
01:03:09.880 --> 01:03:13.480
because it's always about the content, do start, for example,

1100
01:03:13.599 --> 01:03:18.280
talking to others and make alliances with them and say,

1101
01:03:18.320 --> 01:03:21.320
for example, to the German, Hey, we're going to help

1102
01:03:21.400 --> 01:03:23.840
you out with the content. We produce the stuff, we

1103
01:03:23.880 --> 01:03:26.440
make stuff for you, we make bumpers or whatever, we

1104
01:03:26.519 --> 01:03:28.679
make them a little bit more international, so they are

1105
01:03:28.719 --> 01:03:31.920
also consumable by a German. And then suddenly could you

1106
01:03:32.079 --> 01:03:36.320
could have an international reach with somebody producing the same

1107
01:03:36.400 --> 01:03:39.280
thing in German and just reading show notes or whatever.

1108
01:03:39.639 --> 01:03:42.280
And it doesn't matter that you don't speak German, because

1109
01:03:42.320 --> 01:03:47.000
then it's your brand which can grow and go international.

1110
01:03:47.079 --> 01:03:50.280
So there's a lot of chances and opportunities, but first

1111
01:03:50.280 --> 01:03:53.199
you have to realize that there is a world out there.

1112
01:03:53.199 --> 01:03:57.440
And I love your numbers, especially talking on the Chinese part,

1113
01:03:58.320 --> 01:04:02.920
because today they speak Chinese, but tomorrow they could also

1114
01:04:03.880 --> 01:04:08.360
listen in English and again become my customers. It's a

1115
01:04:08.440 --> 01:04:13.360
running joke with Americans, and there is the same version

1116
01:04:13.400 --> 01:04:16.639
of making fun of Europeans, for example of not going

1117
01:04:16.679 --> 01:04:18.679
out in English. So I can provide you with them

1118
01:04:18.719 --> 01:04:21.320
as well. But saying, have you ever looked at your numbers?

1119
01:04:21.880 --> 01:04:23.880
Have you ever looked at your numbers of how much

1120
01:04:23.920 --> 01:04:27.039
of the traffic is coming from outside of the US,

1121
01:04:27.039 --> 01:04:29.480
And have you ever thought about what it means that

1122
01:04:29.559 --> 01:04:32.320
you treat them like stepchilds. Well, I think that you

1123
01:04:32.360 --> 01:04:33.599
don't acknowledge.

1124
01:04:33.119 --> 01:04:37.400
That the trend that we're seeing here is the consumption

1125
01:04:37.599 --> 01:04:40.599
side in China is really starting to take over. And

1126
01:04:40.639 --> 01:04:43.599
I could see within the next maybe the next year

1127
01:04:43.719 --> 01:04:46.639
or two, that China rises up to the number one

1128
01:04:46.679 --> 01:04:50.159
position and displaces the United States from a consumption perspective

1129
01:04:50.280 --> 01:04:54.079
right just because of sheer numbers. I mean, I think

1130
01:04:54.119 --> 01:04:57.920
that there's more people connecting to the Internet now over

1131
01:04:58.000 --> 01:05:02.840
their mobile phones or tablets or whatever in China than

1132
01:05:02.880 --> 01:05:06.480
the entire population in the United States right now. So

1133
01:05:06.719 --> 01:05:10.519
clearly you can see that the path that that's on

1134
01:05:11.000 --> 01:05:14.159
is going to be is going to take them up

1135
01:05:14.239 --> 01:05:16.599
past the UK and pass the United States to be

1136
01:05:16.639 --> 01:05:21.159
the number one consuming country for on demand media content.

1137
01:05:21.199 --> 01:05:24.239
And it's going to impact more than just podcasts. It's

1138
01:05:24.280 --> 01:05:26.360
going to impact music. It's going to impact all sorts

1139
01:05:26.360 --> 01:05:27.320
of stuff, depending.

1140
01:05:27.039 --> 01:05:29.440
On what's everything blocked or not.

1141
01:05:29.400 --> 01:05:32.360
Blocked by the big Chinese red firewall.

1142
01:05:33.280 --> 01:05:35.400
Yeah, and you have a point in there, And this

1143
01:05:35.480 --> 01:05:39.559
is why I asked to start basically with my story

1144
01:05:40.119 --> 01:05:44.920
of rejecting English till two thousand and two. Really rejecting

1145
01:05:45.000 --> 01:05:47.480
it and then getting back into it. And I would

1146
01:05:47.480 --> 01:05:50.719
say by by like six years later, by two thousand

1147
01:05:50.719 --> 01:05:53.159
and eight, I had roughly the fluency I have today.

1148
01:05:53.159 --> 01:05:55.000
So I got back into that. But I had the

1149
01:05:55.000 --> 01:05:59.000
big advantage. I only had to recover. I only had

1150
01:05:59.039 --> 01:06:02.519
to recover and learn vocabulary because the groundwork was laid

1151
01:06:03.760 --> 01:06:05.639
and we always had in the back of our mind

1152
01:06:05.639 --> 01:06:07.599
that there is a bigger world out there and it's

1153
01:06:07.639 --> 01:06:10.800
English speaking, so that it was a given which I

1154
01:06:10.960 --> 01:06:13.559
was growing up with. So for me, it was always

1155
01:06:13.599 --> 01:06:16.800
clear there was more to see outside. Imagine me being

1156
01:06:16.840 --> 01:06:19.519
a little village. I always knew that there was a

1157
01:06:19.519 --> 01:06:22.599
big town and the challenge I see with the American

1158
01:06:22.719 --> 01:06:25.880
market and to a degree with the UK market, but

1159
01:06:26.199 --> 01:06:29.000
they are on a little island, and that's special in itself.

1160
01:06:29.840 --> 01:06:32.599
I love it when I talk about the Central European

1161
01:06:32.760 --> 01:06:36.000
stuff and it's like, yeah, what's that Central European stuff?

1162
01:06:36.679 --> 01:06:40.119
That's very different now. But the Americans are growing up

1163
01:06:40.159 --> 01:06:44.400
with we are the world and it sounds maybe harsher

1164
01:06:44.440 --> 01:06:46.559
than I mean it, but there is the sense of

1165
01:06:46.760 --> 01:06:48.920
like we are the top of the food chain, and

1166
01:06:48.960 --> 01:06:52.119
you never came to the idea that there might really

1167
01:06:52.119 --> 01:06:55.079
be something else out there. And every time I'm in America,

1168
01:06:55.239 --> 01:06:59.039
I watch television and America has a huge size, and

1169
01:06:59.079 --> 01:07:01.840
that's part of the problem. The news start with what's

1170
01:07:01.880 --> 01:07:05.639
happened locally, then your state, and maybe the country, and

1171
01:07:05.719 --> 01:07:09.000
if it's something really, really big, then maybe you'll get

1172
01:07:09.000 --> 01:07:11.320
a note of two seconds of oh, there's the rest

1173
01:07:11.360 --> 01:07:14.280
of the world. Because in American, in is someplace in

1174
01:07:14.280 --> 01:07:17.239
a world, but everything is so American focused that you

1175
01:07:17.320 --> 01:07:20.679
grow up with this understanding of this is like everything

1176
01:07:20.760 --> 01:07:24.519
there is so for you. The idea of China or

1177
01:07:24.519 --> 01:07:27.960
somebody else coming is going to send you from going

1178
01:07:28.039 --> 01:07:31.480
to put you into more challenges than for me. Take,

1179
01:07:31.559 --> 01:07:34.000
for example, a pupil who always or a student who

1180
01:07:34.000 --> 01:07:38.199
always has been bad grading by and I'm not saying

1181
01:07:38.800 --> 01:07:41.079
he has a three level because you're American. I'm going

1182
01:07:41.119 --> 01:07:43.039
to say he has a sea level sea level to

1183
01:07:43.199 --> 01:07:46.920
D level. That person has learned failure all of his

1184
01:07:47.039 --> 01:07:50.039
life and knows how to deal with it, knows he

1185
01:07:50.079 --> 01:07:53.320
needs to get at least a C to get something

1186
01:07:53.360 --> 01:07:55.760
like college or whatever. He's used to that. And this

1187
01:07:55.840 --> 01:07:59.159
is me knowing that there's another language world out there.

1188
01:07:59.199 --> 01:08:02.119
You basically are the a student who for the first

1189
01:08:02.199 --> 01:08:05.159
time suddenly gets an F in a very important test.

1190
01:08:05.679 --> 01:08:08.960
You're screwed. You're screwed because you have no coping mechanism.

1191
01:08:09.480 --> 01:08:13.239
You don't understand what's happening. You suddenly get views from

1192
01:08:13.280 --> 01:08:17.239
your parents and you don't. Really this is I'm not exaggerating,

1193
01:08:17.279 --> 01:08:19.600
this is what happening in the mindset of that kind

1194
01:08:19.640 --> 01:08:22.920
of people said, Oh my god, and you are much

1195
01:08:23.039 --> 01:08:26.039
You're falling much harder and have a much harder time

1196
01:08:26.079 --> 01:08:28.600
to get back from that. This is why we sometimes

1197
01:08:28.600 --> 01:08:31.239
hear when really good students get suddenly a bad note,

1198
01:08:31.399 --> 01:08:35.039
they kind of fall into depression and really go off

1199
01:08:35.039 --> 01:08:38.159
the whales because they are hit so hard and it's

1200
01:08:38.159 --> 01:08:42.359
so unexpected. And I think something not similar, but slow

1201
01:08:42.680 --> 01:08:45.760
roughly along those lines could happen to you if you don't,

1202
01:08:45.800 --> 01:08:49.239
for example, pay attention to what's happening in China, and

1203
01:08:49.239 --> 01:08:53.159
you said something very important the consumption and China is

1204
01:08:53.199 --> 01:08:56.720
going through a mobile and if I'm a producer on

1205
01:08:56.760 --> 01:08:59.279
a global scale, I need to realize I need to

1206
01:08:59.319 --> 01:09:03.439
observe to be the producer, not the consumer. The consumer

1207
01:09:03.439 --> 01:09:06.119
and American market who has a bad network and has

1208
01:09:06.199 --> 01:09:08.680
data cabs or whatever I need to look at this

1209
01:09:08.800 --> 01:09:12.439
Chinese market and say, if they are going like this

1210
01:09:12.600 --> 01:09:17.319
today and that's working, what does that mean, for example,

1211
01:09:17.479 --> 01:09:21.319
for the future. Here German Telecom has just made very

1212
01:09:21.359 --> 01:09:25.479
many enemies by threatening net neutrality because they're imposing a

1213
01:09:25.560 --> 01:09:28.840
data cap of two hundred gigabytes that seems ridiculous to

1214
01:09:28.920 --> 01:09:32.359
most people currently. And I watched last year Wimbledon through

1215
01:09:32.439 --> 01:09:35.840
BBC streaming and the Olympics and I used one hundred

1216
01:09:35.920 --> 01:09:39.680
and thirty gigabytes in a month. But still there's a

1217
01:09:39.720 --> 01:09:42.439
lot of stuff coming and they're preparing for the future.

1218
01:09:43.159 --> 01:09:46.560
You may not hit the two hundred gigabytes now, but

1219
01:09:46.680 --> 01:09:51.239
give HD television through streaming on the internet. And as

1220
01:09:51.279 --> 01:09:55.840
you know, most of the Netflix stuff is making by numbers,

1221
01:09:55.880 --> 01:09:59.039
forty percent of the American web traffic in the evenings

1222
01:09:59.319 --> 01:10:02.920
as far as i'm and if you look at the futures,

1223
01:10:02.960 --> 01:10:06.319
and Netflix's video has nothing to do with podcasts, but

1224
01:10:06.399 --> 01:10:09.159
you have so many similarities that you need to look

1225
01:10:09.199 --> 01:10:13.279
to the big brother like television, like streaming like Netflix,

1226
01:10:13.319 --> 01:10:15.159
and you need to look to the other countries like

1227
01:10:15.600 --> 01:10:17.720
China or some other things to say, wait a moment,

1228
01:10:17.720 --> 01:10:20.279
they're coming from mobile and then you look around. Most

1229
01:10:20.319 --> 01:10:25.479
people nowadays don't consume anything through their desktop. They have

1230
01:10:25.560 --> 01:10:28.560
their tablets, they have their mobile phones. That's the point

1231
01:10:28.560 --> 01:10:31.760
when you start looking around saying, okay, do we have

1232
01:10:31.840 --> 01:10:36.479
any working podcasting clients who actually do this kind of

1233
01:10:36.560 --> 01:10:40.840
downloading who support multiple devices. It doesn't matter if you

1234
01:10:40.960 --> 01:10:44.079
have an iOS device or an Android device. You need

1235
01:10:44.119 --> 01:10:47.000
to think in multiple devices, how does my stuff look

1236
01:10:47.039 --> 01:10:51.600
on the different platforms? Do I maybe provide different options

1237
01:10:51.680 --> 01:10:55.079
for subscribing. One of the things I like of the

1238
01:10:55.119 --> 01:10:58.439
Twitter network is they provide audio, and they also provide

1239
01:10:58.479 --> 01:11:01.399
different versions of video, and you can do live streaming.

1240
01:11:01.439 --> 01:11:03.760
If you want an awesome I would like to listen

1241
01:11:03.800 --> 01:11:05.800
to the Gilmore Gang, but the only way to get

1242
01:11:05.840 --> 01:11:09.000
that is to subscribe to a weekly video which is

1243
01:11:09.000 --> 01:11:11.680
a gigabyte back for an hour, and I just want

1244
01:11:11.720 --> 01:11:13.960
to listen to the audio. I'm not subscribing to that.

1245
01:11:14.079 --> 01:11:18.000
So looking at things like China is mostly mobile, we

1246
01:11:18.079 --> 01:11:22.039
all have mobile phone, where is the shift? And then

1247
01:11:22.079 --> 01:11:24.520
again we come to please look at your numbers, and

1248
01:11:24.560 --> 01:11:26.520
most people are very surprised when they look at the

1249
01:11:26.600 --> 01:11:30.600
statistic and realize most statistics have a setting for at

1250
01:11:30.640 --> 01:11:33.239
least when you look at stuff like Google Analytics. They

1251
01:11:33.239 --> 01:11:36.000
can tell you how many Android visitors you have, how

1252
01:11:36.000 --> 01:11:39.399
many iPad visitors you have, And most people never look there,

1253
01:11:39.439 --> 01:11:44.520
and suddenly they realize, oh, shoot, twenty five percent already

1254
01:11:44.520 --> 01:11:47.720
coming to a website through mobile devices. Most of them

1255
01:11:47.720 --> 01:11:51.159
are iOS. And our player on our website.

1256
01:11:50.760 --> 01:11:54.199
Is flash and it does super and.

1257
01:11:54.079 --> 01:11:56.359
It doesn't play, and it doesn't see. And this is

1258
01:11:56.399 --> 01:12:00.800
again where I see with many of the successful pot casters,

1259
01:12:01.119 --> 01:12:04.159
this is what they understand. I need to provide texts

1260
01:12:04.159 --> 01:12:07.239
so people can the search engines can scan the text,

1261
01:12:07.319 --> 01:12:10.079
send me visitors. I need them to have a website

1262
01:12:10.079 --> 01:12:14.119
which is confined enough that anybody who comes through anything

1263
01:12:14.239 --> 01:12:16.239
like a link from a friend, like a like from

1264
01:12:16.279 --> 01:12:18.720
a Facebook, a tweet or whatever, they come to my

1265
01:12:18.800 --> 01:12:21.640
web page, they come to my player and say, oh

1266
01:12:21.680 --> 01:12:24.239
this is interesting. This is, for example, why you're never

1267
01:12:24.279 --> 01:12:26.279
linked to an audio file. You always link to a

1268
01:12:26.319 --> 01:12:29.680
blog posting. And they could come from anywhere. So what

1269
01:12:29.800 --> 01:12:32.680
is this podcast about? And maybe they want to listen

1270
01:12:32.720 --> 01:12:35.640
through a mobile device. Maybe I have different options, different

1271
01:12:35.720 --> 01:12:39.000
variations of that, and I hopefully have at least a

1272
01:12:39.079 --> 01:12:42.560
simple I just thought about it today because I was

1273
01:12:42.920 --> 01:12:46.279
walking and looking at my stream of podcasts I have

1274
01:12:46.439 --> 01:12:48.600
in there, and I think I have twenty podcasts on

1275
01:12:48.640 --> 01:12:51.640
my mobile device, and I actually five of them don't

1276
01:12:51.680 --> 01:12:55.319
have cover art. And the people who have cover art,

1277
01:12:55.600 --> 01:12:57.800
the good ones, is which I can just roughly look

1278
01:12:57.840 --> 01:12:59.520
at and I know, oh, this is where I want

1279
01:12:59.520 --> 01:13:02.199
to click on when it's all the small little details.

1280
01:13:02.239 --> 01:13:05.119
And this comes the global perspective again. In the past,

1281
01:13:05.199 --> 01:13:08.439
you wear the single person who did something in your

1282
01:13:08.439 --> 01:13:12.239
small village, and suddenly everybody can reach your customers or

1283
01:13:12.680 --> 01:13:15.479
reach your listeners. And this is what I call and

1284
01:13:15.520 --> 01:13:18.239
this is sway and till I'm a consultant. This is

1285
01:13:18.239 --> 01:13:20.720
what I call the airback principle. You're bringing out a

1286
01:13:20.760 --> 01:13:23.159
new car, that's awesome, But if you tell the market

1287
01:13:23.399 --> 01:13:27.079
you don't have any airbags in it, that's interesting. But

1288
01:13:27.159 --> 01:13:30.359
nobody's going to buy your car because people are used

1289
01:13:30.399 --> 01:13:34.079
to having airbacks left, right, center and whatever. So in

1290
01:13:34.159 --> 01:13:38.399
terms of podcasting, I expect great quality. I expect good

1291
01:13:38.439 --> 01:13:41.840
download numbers, good download speed. I expect it to be

1292
01:13:42.000 --> 01:13:44.840
an image. I expected to some degree to be shown

1293
01:13:44.880 --> 01:13:47.079
notes and so on. And this is where the global

1294
01:13:47.119 --> 01:13:51.600
perspective comes in again. If the world suddenly has access

1295
01:13:51.640 --> 01:13:55.520
to your listeners, and you're just going by and not

1296
01:13:55.720 --> 01:13:58.359
being great with that, and suddenly somebody comes from the

1297
01:13:58.399 --> 01:14:01.239
outside in does it better. And there's a flip side

1298
01:14:01.239 --> 01:14:04.079
to the local produced content. The local produced content and

1299
01:14:04.159 --> 01:14:08.119
local language usually is of a lower quality content wise

1300
01:14:08.479 --> 01:14:11.279
than what we have internationally because they don't have to

1301
01:14:11.359 --> 01:14:14.880
try so hard. And I'm always looking forward when the Americans,

1302
01:14:15.000 --> 01:14:17.520
most of them, finally get their act together and say

1303
01:14:17.600 --> 01:14:20.399
there is a market one hundred twenty million Germans speaking

1304
01:14:20.439 --> 01:14:23.720
in Europe alone, Awesome, we want that. Then they come

1305
01:14:23.760 --> 01:14:26.640
in like the professionals, and they pull out all the

1306
01:14:26.680 --> 01:14:30.359
stops and do all the professional stuff, making the local

1307
01:14:30.439 --> 01:14:34.720
ones look old to that degree. And so it's a

1308
01:14:34.800 --> 01:14:38.760
highly interesting thing to watch it from both of the sides,

1309
01:14:39.199 --> 01:14:41.640
like from the German side as well as from the

1310
01:14:41.680 --> 01:14:44.520
English side. So this is exciting. This is what you

1311
01:14:44.560 --> 01:14:47.520
call popcorn. You just sit back and say, okay, let's

1312
01:14:47.560 --> 01:14:51.640
watch how that works, and then move on from there

1313
01:14:51.680 --> 01:14:55.439
and say, okay, your mobile example has an equivalent in America,

1314
01:14:55.479 --> 01:14:59.479
and that's the consoles listening to American podcast I know.

1315
01:15:00.279 --> 01:15:03.600
Then in America, consoles have a lot of connection to

1316
01:15:03.960 --> 01:15:06.840
the TVs, have apps, in there. You have your Netflix,

1317
01:15:06.960 --> 01:15:09.159
you have your Hulu, and you have some other stuff.

1318
01:15:09.439 --> 01:15:11.279
And as far as I know, I think it's is

1319
01:15:11.319 --> 01:15:13.600
it Stitcher or what is it? What you have on

1320
01:15:13.640 --> 01:15:18.239
the consoles to access podcasting? There is something well.

1321
01:15:18.119 --> 01:15:19.800
It depends on which console you talked me. You're talking

1322
01:15:19.840 --> 01:15:23.479
about Xbox. It does not have any podcast app currently

1323
01:15:23.520 --> 01:15:25.800
in it today, but yeah.

1324
01:15:25.399 --> 01:15:28.279
The step Child Audio again, but but I think some

1325
01:15:28.319 --> 01:15:30.359
of some of them have have something.

1326
01:15:30.479 --> 01:15:38.560
So Yeah, Stitcher is in cars and in phone apps

1327
01:15:38.760 --> 01:15:41.359
and things like that is primarily where they're at today.

1328
01:15:41.399 --> 01:15:43.000
And they also have a website too that you can

1329
01:15:43.039 --> 01:15:44.279
play off of it as well.

1330
01:15:44.359 --> 01:15:48.399
Yeah when when and now I come, I'm the normal person.

1331
01:15:48.479 --> 01:15:50.960
I don't have a desktop anymore. This is about watching

1332
01:15:51.000 --> 01:15:54.439
trends again. But suddenly everybody goes to the entertainment center

1333
01:15:55.119 --> 01:15:58.239
and says, okay, I don't have my radio station anymore.

1334
01:15:58.279 --> 01:16:01.760
I have my entertainment center. And then this is why,

1335
01:16:01.840 --> 01:16:04.159
as a podcaster, I need to have a look at

1336
01:16:04.319 --> 01:16:07.520
what's happening with the consoles and who can we support

1337
01:16:07.560 --> 01:16:11.439
to finally also have maybe podcasts on there. And this

1338
01:16:11.479 --> 01:16:15.199
is also about spreading your stuff everywhere who might want

1339
01:16:15.239 --> 01:16:17.439
to listen to it. And this is where it would

1340
01:16:17.479 --> 01:16:19.920
be great if more people would work together and say

1341
01:16:20.680 --> 01:16:22.760
not I want to play in my own little sandbox,

1342
01:16:22.800 --> 01:16:26.479
but work together and say, dear Microsoft, dear Sony, we

1343
01:16:26.600 --> 01:16:30.399
want you also to provide that part with the audio

1344
01:16:31.079 --> 01:16:34.640
because we have content. This is then again where usually

1345
01:16:34.680 --> 01:16:38.720
those console providers say, well, there's no business model behind it.

1346
01:16:39.600 --> 01:16:42.680
This is when we go back to podcasting slightly being

1347
01:16:42.680 --> 01:16:45.279
the step child, not so grown, not so big as

1348
01:16:45.279 --> 01:16:48.119
a video. But at the end of the day, and

1349
01:16:48.439 --> 01:16:50.560
that ties back to the question I ask you about

1350
01:16:50.600 --> 01:16:54.760
your languages. Do you really care you personally how much

1351
01:16:54.840 --> 01:16:57.039
video content is out there? And if you're like me,

1352
01:16:57.119 --> 01:17:00.680
you probably will say, nah, I don't I do video.

1353
01:17:00.760 --> 01:17:04.800
I watch video some things, but my main consumption is

1354
01:17:04.840 --> 01:17:08.479
not YouTube. My main consumption is my audio. So I

1355
01:17:08.479 --> 01:17:11.159
would use even a console maybe a little bit for gaming,

1356
01:17:11.560 --> 01:17:14.239
but also I would never use it for TV because

1357
01:17:14.279 --> 01:17:17.840
I don't watch TV. So give me, give me audio.

1358
01:17:17.880 --> 01:17:20.800
Well, I mean a lot of people, especially younger people,

1359
01:17:20.840 --> 01:17:24.039
will get like maybe an Xbox or or you know,

1360
01:17:24.039 --> 01:17:27.720
a PS four, PS three to put in their their

1361
01:17:27.760 --> 01:17:29.680
living room and they may have a studio apartment or

1362
01:17:29.720 --> 01:17:33.119
something like that and that is their like their radio, right,

1363
01:17:33.239 --> 01:17:36.079
it could be their radio. And actually one of the

1364
01:17:36.119 --> 01:17:39.560
most popular apps on the Xbox console today is Pandora,

1365
01:17:40.199 --> 01:17:45.159
So it does kind of speak to that console concept

1366
01:17:45.199 --> 01:17:48.159
of being kind of the center of your entertainment in

1367
01:17:48.199 --> 01:17:51.000
your home per se, not so much when you're out

1368
01:17:51.039 --> 01:17:54.159
of the house, but I mean clearly because you're totally

1369
01:17:54.199 --> 01:17:57.720
away from it. But but yeah, I mean, I I

1370
01:17:57.760 --> 01:18:01.279
think that that the con is important piece to this,

1371
01:18:01.479 --> 01:18:04.079
but but I do think that mobile is is far

1372
01:18:04.119 --> 01:18:08.159
more important. And yes, and I also need to speak

1373
01:18:08.199 --> 01:18:10.560
you know, I speak a lot about Chinese and kind

1374
01:18:10.600 --> 01:18:12.640
of how they're going to sit at the number one ranking.

1375
01:18:12.680 --> 01:18:14.399
But if you look at all the other languages of

1376
01:18:14.439 --> 01:18:20.359
the world, you know, the Spanish and Russian and French

1377
01:18:20.399 --> 01:18:23.000
and all those, there's hundreds of millions of people that

1378
01:18:23.279 --> 01:18:24.439
speak those languages.

1379
01:18:25.800 --> 01:18:28.840
The question gets back to and they still and they

1380
01:18:28.880 --> 01:18:33.039
still prefer those languages. And if you take out the French,

1381
01:18:33.079 --> 01:18:35.680
who are kind of special about the language, out of that,

1382
01:18:37.000 --> 01:18:40.000
then actually you also have the part where even in

1383
01:18:40.039 --> 01:18:43.720
the future, as much as I like the Babelfish and everything,

1384
01:18:43.760 --> 01:18:47.359
and as much as I do daily talking in English,

1385
01:18:47.800 --> 01:18:50.359
German will still always have a different meaning to me

1386
01:18:50.680 --> 01:18:53.159
than any other language. Sorry I interrupted, And.

1387
01:18:53.159 --> 01:18:59.000
That the bigger perspective is that I wonder though in

1388
01:18:59.039 --> 01:19:02.880
each of those countries, is the bigger media companies or

1389
01:19:03.119 --> 01:19:05.279
the state run kind of media in each of those

1390
01:19:05.319 --> 01:19:10.199
countries will they produce content in English and in the

1391
01:19:10.279 --> 01:19:13.720
local language. Now, granted, it's probably more difficult for a

1392
01:19:13.800 --> 01:19:19.119
small content provider to produce two different versions of their show,

1393
01:19:19.199 --> 01:19:21.640
one in English and one in local language. But will

1394
01:19:21.920 --> 01:19:25.720
the bigger media companies in those countries do both? Because

1395
01:19:25.760 --> 01:19:28.720
they have the resources to do that, and maybe they

1396
01:19:28.760 --> 01:19:31.079
have a desire to reach a global audience more than

1397
01:19:31.079 --> 01:19:32.520
maybe a local podcast or might.

1398
01:19:34.640 --> 01:19:38.359
Yeah, and you had and I'm a bad girl because

1399
01:19:38.520 --> 01:19:41.199
I had my mobile phone lying next to me, so

1400
01:19:41.319 --> 01:19:43.600
I checked my email because I can listen to you

1401
01:19:43.640 --> 01:19:46.640
and still look at my email. But I do have

1402
01:19:46.680 --> 01:19:49.760
a point with this. I got a message from Facebook

1403
01:19:49.760 --> 01:19:53.840
that day. Actually, now I'm finally also supporting hashtags new

1404
01:19:53.960 --> 01:19:57.279
with Facebook, and Facebook is a great example. I loved

1405
01:19:57.279 --> 01:19:59.720
it when Facebook started to become bigger. And I saw

1406
01:19:59.720 --> 01:20:02.000
that in America, of course, and I had a relevancy

1407
01:20:02.359 --> 01:20:04.680
and they were trying to get speaking Igcy in Germany

1408
01:20:05.319 --> 01:20:07.600
and they were told, yeah, you can come at one

1409
01:20:07.680 --> 01:20:10.880
bitch big digital conference and you can have that room

1410
01:20:10.960 --> 01:20:13.439
over there and then you can have a conversation and blah.

1411
01:20:13.439 --> 01:20:15.079
And they said no, we want to do the keynote.

1412
01:20:15.159 --> 01:20:19.680
And the conference organizers went why because we have Facebook,

1413
01:20:19.680 --> 01:20:22.840
where the world leading network, and he said yeah, but

1414
01:20:23.000 --> 01:20:26.279
not in Germany. We had a competitor, a copycat coach

1415
01:20:26.279 --> 01:20:30.319
studifod set which was really like the German audience was

1416
01:20:30.479 --> 01:20:33.560
on one of those networks and Facebook was like, eh,

1417
01:20:33.800 --> 01:20:37.560
something people do who also had American friends or international

1418
01:20:37.600 --> 01:20:40.600
friends similar to that. We don't use LinkedIn. We have

1419
01:20:40.640 --> 01:20:43.279
a different network here and you have a second profile

1420
01:20:43.319 --> 01:20:46.720
on LinkedIn for your international contacts. And they were shocked

1421
01:20:46.720 --> 01:20:50.960
by that. And Facebook is nowadays the number one network

1422
01:20:51.039 --> 01:20:56.720
in Germany. And that only changed and started since they

1423
01:20:56.760 --> 01:21:00.159
actually started to have their interface in German, because for

1424
01:21:00.359 --> 01:21:04.039
it was in English, was not easily understood, was not

1425
01:21:05.279 --> 01:21:08.399
usable for most people who don't have affluency in English,

1426
01:21:08.399 --> 01:21:11.520
and they are hesitant against English they used, and the

1427
01:21:11.600 --> 01:21:14.760
other one, which looks completely the same, is available in German.

1428
01:21:15.119 --> 01:21:18.319
Think again about the podcast I have a tech podcast

1429
01:21:18.319 --> 01:21:21.039
in English? Or just take something I have a cooking

1430
01:21:21.079 --> 01:21:24.560
podcast or whatever, or in science fiction podcasts in English,

1431
01:21:24.600 --> 01:21:26.279
or I have the same in German. The one in

1432
01:21:26.319 --> 01:21:28.880
German has roughly the same content. I can understand it.

1433
01:21:28.920 --> 01:21:31.199
But I'll go to the German one. But if the

1434
01:21:31.239 --> 01:21:33.720
other thing also comes in German, sadly I will switch

1435
01:21:33.760 --> 01:21:36.760
over to the more international one because they will have

1436
01:21:36.840 --> 01:21:41.000
better stories, more interesting guests and everything. And this is

1437
01:21:41.000 --> 01:21:43.840
what you said with your second point, the international companies

1438
01:21:44.359 --> 01:21:48.119
will they be producing internationally only if they have an

1439
01:21:48.119 --> 01:21:52.199
international mindset. And if you have an international mindset, you

1440
01:21:52.359 --> 01:21:55.960
don't go out and you go out and make the

1441
01:21:56.039 --> 01:21:59.159
work correctly the first time. And I call that the

1442
01:21:59.199 --> 01:22:03.039
basement prens. Imagine you actually have built a house and

1443
01:22:03.079 --> 01:22:05.319
it doesn't have a basement, and it has a flat riff,

1444
01:22:05.319 --> 01:22:07.600
and suddenly you have the idea you want to have

1445
01:22:07.640 --> 01:22:11.520
a basement. That's going to be maybe impossible and very

1446
01:22:11.600 --> 01:22:14.239
expensive because you didn't plan it from the get go.

1447
01:22:14.680 --> 01:22:16.680
If you had planned from the get go, you had

1448
01:22:17.239 --> 01:22:20.600
a kind of basement, not very built out, the dry

1449
01:22:20.640 --> 01:22:22.800
walls on the wall still, but you had a basement.

1450
01:22:22.840 --> 01:22:24.880
At a later point, you can make it pretty. And

1451
01:22:24.960 --> 01:22:27.279
this is when you plan say okay, we have this

1452
01:22:27.359 --> 01:22:31.239
English speaking podcast, we're also going to have that in

1453
01:22:31.319 --> 01:22:34.479
French and in Italian, and we need to have those

1454
01:22:34.640 --> 01:22:38.119
steps for translation. We need to have graphics, we need

1455
01:22:38.159 --> 01:22:39.840
to have this, we need to have that. If you

1456
01:22:39.920 --> 01:22:43.319
plan it correctly, lay it all out, you know how

1457
01:22:43.359 --> 01:22:46.279
to streamline this kind of process and say okay, we

1458
01:22:46.319 --> 01:22:48.640
need this, we need that. At that point we can

1459
01:22:48.680 --> 01:22:53.800
go to that direction. And for example, the people always

1460
01:22:53.880 --> 01:22:57.840
go and say Microsoft is so slow in releasing, for example,

1461
01:22:57.840 --> 01:23:01.159
their operating system. What most people don't know is when

1462
01:23:01.279 --> 01:23:04.600
for example, Microsoft is releasing something, they're releasing in like

1463
01:23:04.680 --> 01:23:07.560
I don't know how many languages, and we're not just

1464
01:23:07.600 --> 01:23:10.760
talking about the big languages like French, German, Spain or whatever.

1465
01:23:11.279 --> 01:23:16.159
I once worked and there, like like's if it's spoken

1466
01:23:16.199 --> 01:23:20.319
by three people. I always select customer with my old company,

1467
01:23:20.359 --> 01:23:22.439
and we would get I would get every single month,

1468
01:23:22.800 --> 01:23:27.239
like twenty five disc with fifty five version of languages.

1469
01:23:27.479 --> 01:23:29.880
But that takes time if you want to translate it

1470
01:23:30.079 --> 01:23:32.880
good and properly into all of these languages, So it

1471
01:23:32.960 --> 01:23:36.199
costs you a little bit time. But those international companies,

1472
01:23:36.800 --> 01:23:39.720
I know, for example, the Huffington Post wants to go locally.

1473
01:23:40.159 --> 01:23:43.119
Here in Germany, they've been searching for people left and right.

1474
01:23:43.560 --> 01:23:46.640
But the problem then usually is a cultural one. It's

1475
01:23:46.680 --> 01:23:49.279
not the production process. They could do it. You write

1476
01:23:49.279 --> 01:23:53.680
your American stories and then you just let them translate. Awesome, right,

1477
01:23:54.600 --> 01:23:57.800
you know who Ariana Arianna Huffington is, and you know

1478
01:23:57.840 --> 01:23:59.920
who Kobe Bryant is, and you know who all Like

1479
01:24:00.039 --> 01:24:03.680
Baldwin is the German maybe knowing who all Like Baldwin is,

1480
01:24:03.720 --> 01:24:07.920
but who's this Kobe? And isn't that a beef? So

1481
01:24:09.000 --> 01:24:12.520
you also need them to think internationally in sense of Okay,

1482
01:24:12.560 --> 01:24:17.119
if I go, for example, into the local market, what

1483
01:24:17.159 --> 01:24:19.640
do I have to do and adapt content WI so

1484
01:24:19.720 --> 01:24:23.039
people understand it. But if you plan that properly, and

1485
01:24:23.079 --> 01:24:26.239
the big companies who have their resources, if they have

1486
01:24:26.399 --> 01:24:29.640
the mindset, they will build a house with basement and

1487
01:24:29.680 --> 01:24:32.760
an empty roof so they can go full force. But

1488
01:24:32.800 --> 01:24:36.600
it takes a little bit of a different thinking sometimes.

1489
01:24:37.159 --> 01:24:39.760
For example, when you say, oh, you can watch us

1490
01:24:39.840 --> 01:24:45.520
live at five pm Western Eastern time or Central time,

1491
01:24:45.920 --> 01:24:48.079
I know by now what time that is in my

1492
01:24:48.199 --> 01:24:50.880
time translation, because I know you don't give me the

1493
01:24:50.960 --> 01:24:55.520
exact numbers. I also can translate ounces. I can translate inches.

1494
01:24:56.159 --> 01:24:58.439
It would be so much easier. For example, if you

1495
01:24:58.600 --> 01:25:01.520
have a production podcast. I know I'm talking video again.

1496
01:25:01.840 --> 01:25:04.439
I like to watch cooking videos. I can't cook. I'm

1497
01:25:04.520 --> 01:25:07.680
still hoping to learn cooking through videos. And there are

1498
01:25:07.680 --> 01:25:10.840
so many degrees of fahrenheit, and there are so many

1499
01:25:11.359 --> 01:25:14.119
ounces of something. It would be so easy for the

1500
01:25:14.159 --> 01:25:17.079
people to just have on the screen. Also the grams,

1501
01:25:17.199 --> 01:25:20.680
also the celsius. That would be so easy, and it

1502
01:25:20.720 --> 01:25:24.600
would increase their audience by so much. It's the little

1503
01:25:24.640 --> 01:25:28.800
things always which make that. But no, those production companies

1504
01:25:28.840 --> 01:25:32.520
that thinking they have the resources, if they come from locally,

1505
01:25:33.439 --> 01:25:37.720
like a German company for example, the same naivete and

1506
01:25:37.800 --> 01:25:41.359
the same not knowing that there's a world outside applies

1507
01:25:41.399 --> 01:25:44.159
to them. They go, well, we could go international, but

1508
01:25:44.239 --> 01:25:46.720
we are market leader here. We don't want to play

1509
01:25:46.760 --> 01:25:50.000
catch up in the different countries, so we stay in

1510
01:25:50.039 --> 01:25:54.000
our core market. And for example, the agencies and the

1511
01:25:54.039 --> 01:25:58.600
advertisers are not willing to support the international content. If

1512
01:25:58.600 --> 01:26:00.920
a German company comes out and hey, we want to

1513
01:26:00.920 --> 01:26:03.680
do something international, how about you American company give us

1514
01:26:03.720 --> 01:26:06.079
the money, they will look at that and say, our

1515
01:26:06.239 --> 01:26:11.199
American headquarter is handling that we come to you, but

1516
01:26:11.520 --> 01:26:13.880
you don't come to us. So there's this different way

1517
01:26:13.920 --> 01:26:17.359
to get the payment from who is taking the lead

1518
01:26:17.479 --> 01:26:21.279
on this kind of production. And that's moving slowly towards

1519
01:26:21.279 --> 01:26:26.680
a more international thinking, absolutely even from the local language markets.

1520
01:26:27.000 --> 01:26:30.159
But it's still going to take some time. But it's interesting.

1521
01:26:30.239 --> 01:26:34.039
As you mentioned, also, the consumption is different. Normal people

1522
01:26:34.079 --> 01:26:37.520
who lived all their life in their language bubble suddenly realize, Hey,

1523
01:26:37.560 --> 01:26:39.439
there's a world out there. And I have my friends

1524
01:26:39.479 --> 01:26:42.119
who are living now in Australia, and I have my

1525
01:26:42.199 --> 01:26:45.079
other friends I met in the vacation and they're in

1526
01:26:45.119 --> 01:26:47.439
America and they are all on Facebook and they are

1527
01:26:47.479 --> 01:26:50.880
talking about this and that TV show I'm interested in.

1528
01:26:50.960 --> 01:26:53.560
Let me check that out. So we are becoming more

1529
01:26:53.600 --> 01:26:56.479
global in this sense. And this is not going to

1530
01:26:56.479 --> 01:27:00.000
be English. As an American, I always like to say

1531
01:27:00.000 --> 01:27:02.079
say that English is for me, at least currently the

1532
01:27:02.159 --> 01:27:05.640
Lingua franca did the language everybody agreed on that we

1533
01:27:05.680 --> 01:27:08.800
are talking about that and in this language, and that

1534
01:27:09.000 --> 01:27:13.520
is many confused. That's not imperialism, that's just the thing

1535
01:27:13.600 --> 01:27:16.760
we all know. It could be an Esperanto, it could

1536
01:27:16.840 --> 01:27:19.399
be French or something else, but by chance it actually

1537
01:27:19.479 --> 01:27:22.520
is English. That's the kind of stuff I love talking about.

1538
01:27:22.600 --> 01:27:27.239
So this is more or less a problem to find.

1539
01:27:27.800 --> 01:27:31.239
It's not an easy topic to and we live in

1540
01:27:31.239 --> 01:27:34.079
a complicated world and the reflection of that, there is

1541
01:27:34.239 --> 01:27:37.520
no one solution to that, there is not one answer,

1542
01:27:38.000 --> 01:27:40.840
and it's something we will watch in the future. And

1543
01:27:41.319 --> 01:27:45.079
for example, you mentioned the China statistics, and I have

1544
01:27:45.159 --> 01:27:47.800
no interest in China, but now you spark my interest.

1545
01:27:47.880 --> 01:27:50.840
Now I will pay close attention to you. I don't

1546
01:27:50.880 --> 01:27:53.479
know where you actually posted to say, Okay, maybe he

1547
01:27:53.560 --> 01:27:56.680
can get me some of those China numbers, and vice versa.

1548
01:27:56.760 --> 01:28:00.720
I'm the one writing the German perspective sometimes something on

1549
01:28:01.239 --> 01:28:05.000
the European perspective. Then sometimes people come to me and say, way,

1550
01:28:05.720 --> 01:28:08.600
I saw your comment on that. And this is how

1551
01:28:08.640 --> 01:28:15.840
we truly become to a international understanding and truly start

1552
01:28:15.920 --> 01:28:19.680
to become more of a world and not just countries.

1553
01:28:20.680 --> 01:28:23.800
And as much as we have still many problems to

1554
01:28:24.199 --> 01:28:27.680
get over, I think we are slowly transcending towards something

1555
01:28:27.960 --> 01:28:31.119
where there is going to be not the world peace,

1556
01:28:31.279 --> 01:28:35.520
but something hopefully in that rough direction.

1557
01:28:36.039 --> 01:28:37.920
And I'm looking for all we stick that the rest

1558
01:28:37.920 --> 01:28:41.560
of the world is joining in on the conversation and

1559
01:28:42.119 --> 01:28:46.359
going to be more included in the online media world.

1560
01:28:46.439 --> 01:28:48.840
And I think that that's a good thing, but it

1561
01:28:48.880 --> 01:28:51.159
is going to be shocking to a lot of people

1562
01:28:51.199 --> 01:28:55.359
in the United States or the English side of the

1563
01:28:55.359 --> 01:28:58.600
fence to figure out how to kind of take that

1564
01:28:58.680 --> 01:29:01.960
all in and be able to to manage it right.

1565
01:29:02.479 --> 01:29:04.720
And you should do it in slow doses. And one

1566
01:29:04.760 --> 01:29:06.960
of the comments I very often get, and maybe that

1567
01:29:07.000 --> 01:29:10.079
as the last point, when they say, well, all people

1568
01:29:10.239 --> 01:29:13.600
I meet from Europe, from Germany, from whatever, they all

1569
01:29:13.640 --> 01:29:16.640
speak great English, like you, And that's the point. The

1570
01:29:16.800 --> 01:29:20.600
others are not talking to you because they don't feel

1571
01:29:20.640 --> 01:29:24.399
confident enough, because they feel stupid, because they can't express themselves.

1572
01:29:24.720 --> 01:29:28.319
So that is why sometimes the idea arises, well, they

1573
01:29:28.319 --> 01:29:31.720
can speak English anyhow, so what's the problem. Most of

1574
01:29:31.760 --> 01:29:37.319
the people still don't do English well or other language

1575
01:29:37.359 --> 01:29:40.760
as well. People who are really fluent in more than

1576
01:29:40.800 --> 01:29:44.840
one language are not that often. And I do get

1577
01:29:45.039 --> 01:29:49.840
kind of flag here. For example, I talk to a

1578
01:29:49.920 --> 01:29:52.720
German on from my Twitter account, I do also answer

1579
01:29:52.760 --> 01:29:55.760
in German in English, and then I get something, we

1580
01:29:55.800 --> 01:29:59.760
are both German. Why are not speaking German. That's stupid,

1581
01:30:00.000 --> 01:30:04.479
and you get attacked, for example for being international, for

1582
01:30:05.399 --> 01:30:08.399
bringing stuff over and saying well, I saw this and

1583
01:30:08.399 --> 01:30:11.560
this is where I have my conversations, or even saying hey,

1584
01:30:11.600 --> 01:30:13.720
I was in America, I was at a conference. I

1585
01:30:13.760 --> 01:30:16.760
spoke to these people. Oh yo, just want to show off.

1586
01:30:16.880 --> 01:30:19.359
So you have to have a sick fix skin to

1587
01:30:19.439 --> 01:30:22.960
some degree. But most people i'm meet who like myself,

1588
01:30:23.000 --> 01:30:25.079
we say, well, they can talk as much as they

1589
01:30:25.079 --> 01:30:28.760
want because the other side is much more more interesting.

1590
01:30:28.920 --> 01:30:31.520
So just be more a little bit more inclusive and

1591
01:30:31.600 --> 01:30:35.279
start looking around trying to find the people like me

1592
01:30:35.600 --> 01:30:38.520
and say, okay, I'm interested. I don't know, let's take

1593
01:30:38.600 --> 01:30:40.760
something which is totally off the job. I'm interested in

1594
01:30:40.760 --> 01:30:44.600
somebody in Africa. You don't need to start speaking Swahili

1595
01:30:44.960 --> 01:30:48.159
or whatever language is actually in there. You will find

1596
01:30:48.239 --> 01:30:52.079
interested people who have reached the international level who will

1597
01:30:52.119 --> 01:30:56.279
be happy to talk to you in English, in fluent English,

1598
01:30:56.359 --> 01:30:59.920
and get you a different perspective on it, and it helps.

1599
01:31:00.279 --> 01:31:02.560
I've never learned so much about my own country and

1600
01:31:02.640 --> 01:31:06.680
even my own language then since I started going into

1601
01:31:06.720 --> 01:31:11.279
this English sphere, because suddenly I see differences suddenly I

1602
01:31:11.359 --> 01:31:14.199
ask myself, Hey, why is it this in German like that?

1603
01:31:14.840 --> 01:31:17.319
Why are we behaving here like this? I see a

1604
01:31:17.399 --> 01:31:20.840
difference in my behavior. So going into a second language

1605
01:31:20.880 --> 01:31:25.479
also means going into a different reflection about your own country.

1606
01:31:25.680 --> 01:31:28.319
And even if you're old, you still can learn vocabulary.

1607
01:31:28.399 --> 01:31:30.920
My tip for that always is podcasting all the time,

1608
01:31:31.560 --> 01:31:33.239
and the biggest thing you can do is flashcard with

1609
01:31:33.359 --> 01:31:37.520
vocabulary and then just embrace the podcast. You can have,

1610
01:31:37.680 --> 01:31:41.359
take children books which you know in which books you like,

1611
01:31:41.439 --> 01:31:43.840
or TV shows you like, and do them in the

1612
01:31:43.840 --> 01:31:46.800
different language with the subtitles of the different language. Just

1613
01:31:46.920 --> 01:31:51.279
be prepared. That's sometimes really bad and then you realize

1614
01:31:51.279 --> 01:31:54.439
why all of us are actually trying to watch the originals.

1615
01:31:55.119 --> 01:31:57.439
But it's easy to do, and you can even do

1616
01:31:57.479 --> 01:32:00.760
it if you're like very old, and if you're sixty

1617
01:32:00.800 --> 01:32:03.439
you can start and learn a different language. It will

1618
01:32:03.800 --> 01:32:06.039
enrich your world. I don't think it's going to be mandering.

1619
01:32:06.319 --> 01:32:11.000
Probably be Hey, I wanted to ask you what what

1620
01:32:11.039 --> 01:32:13.520
would be or where would be the best place for

1621
01:32:13.760 --> 01:32:17.239
people listening to this to to read up on you

1622
01:32:17.319 --> 01:32:18.640
and learn more about you.

1623
01:32:18.880 --> 01:32:22.279
But actually I think the easiest way is for me

1624
01:32:22.399 --> 01:32:25.319
to get in touch, like, for example, on Twitter, that

1625
01:32:25.359 --> 01:32:29.439
would be Nicole Simon, and I do actually when I

1626
01:32:29.520 --> 01:32:32.720
blog nowadays, and this is also an interesting change. I

1627
01:32:32.800 --> 01:32:34.800
don't do it anymore on my blog. I mostly blog

1628
01:32:34.840 --> 01:32:39.439
on Google Plus and have my my things there on Facebook.

1629
01:32:39.439 --> 01:32:42.600
So if you just go to Nicole Dshsimon dot eu,

1630
01:32:42.680 --> 01:32:44.960
I have the links to all of the other places there.

1631
01:32:45.159 --> 01:32:49.079
And thankfully I'm usually early enough to get Nicole Simon

1632
01:32:49.119 --> 01:32:52.279
as a user name. Yeah, so, and that is that

1633
01:32:52.399 --> 01:32:54.880
is quite a quite a feed because there are so

1634
01:32:54.960 --> 01:32:56.920
many Nicole Simon's out there, but most of them are

1635
01:32:56.960 --> 01:32:57.960
much slower than I am.

1636
01:32:58.479 --> 01:33:01.159
Thank you very much for sharing all your thoughts on

1637
01:33:01.199 --> 01:33:01.760
the show with me.

1638
01:33:01.960 --> 01:33:05.079
Absolutely, and I love I love especially also the feedback

1639
01:33:05.119 --> 01:33:08.159
of people when in their own ideas and what they

1640
01:33:08.319 --> 01:33:11.000
see and also their perspective like if, for example, you're

1641
01:33:10.960 --> 01:33:13.520
in America and what's your what's your perspective on what

1642
01:33:13.560 --> 01:33:16.199
you heard? And I think this is great that you're

1643
01:33:16.199 --> 01:33:19.720
actually taking on this task to having these different voices.

1644
01:33:20.199 --> 01:33:23.399
All right, Well, thank you so much for spending so

1645
01:33:23.520 --> 01:33:24.479
much time with me today.

1646
01:33:24.479 --> 01:33:27.760
It's great, absolutely, and thank you for asking me.

1647
01:33:27.960 --> 01:33:31.479
Take care all right. That was a great conversation with Nicole.

1648
01:33:31.680 --> 01:33:34.520
I know it was a little long, but there's a

1649
01:33:34.560 --> 01:33:38.399
lot of great stuff in that conversation, and I'm really

1650
01:33:38.439 --> 01:33:41.960
thankful to Nicole for spending so much time with me

1651
01:33:42.199 --> 01:33:46.399
on Skype from Berlin, Germany. So thank you, Nicole. So

1652
01:33:46.439 --> 01:33:50.000
I'm also going to add links to the topics that

1653
01:33:50.079 --> 01:33:53.640
I've discussed in this in this show on my website

1654
01:33:53.920 --> 01:33:57.279
as part of the blog post at Rob Greenley dot com. Yeah,

1655
01:33:57.279 --> 01:34:00.479
I also wanted to add some comments here that I've

1656
01:34:00.479 --> 01:34:03.800
appeared on my blog for last week's show. The first

1657
01:34:03.800 --> 01:34:07.079
one here is Jamie Davis, who runs a podcast a

1658
01:34:07.119 --> 01:34:15.079
network called Medicast, and that's meediccast dot com, and he says, Rob,

1659
01:34:15.159 --> 01:34:18.199
thanks for the information and analysis. I didn't know China

1660
01:34:18.319 --> 01:34:21.479
was moving up so high in the stats for all podcasters.

1661
01:34:21.520 --> 01:34:25.000
I thought it was just me because my shows are

1662
01:34:25.039 --> 01:34:27.319
medical in nature. It's a good observation. I think a

1663
01:34:27.319 --> 01:34:31.359
lot of podcasters had that observation about realizing that China

1664
01:34:31.479 --> 01:34:34.079
was going to become such a big influence in this space.

1665
01:34:34.359 --> 01:34:37.399
So thank you so much Jamie for the comment on

1666
01:34:37.439 --> 01:34:40.000
the blog. I certainly appreciate it, and as you can hear,

1667
01:34:40.399 --> 01:34:43.239
I love getting your ideas and your thoughts on the

1668
01:34:43.279 --> 01:34:46.239
show here, So please send me an email with your

1669
01:34:46.640 --> 01:34:49.039
thoughts or just go ahead and post a comment to

1670
01:34:49.119 --> 01:34:52.199
the blog here and I will definitely get it on

1671
01:34:52.239 --> 01:34:54.680
the show here. And if you want to send me

1672
01:34:54.760 --> 01:34:57.159
an MP three, I'd be happy to play that on

1673
01:34:57.199 --> 01:34:59.399
the show as well. To go ahead and send that

1674
01:34:59.439 --> 01:35:02.039
to Rob at Rob Greenley dot com. Well, that's it

1675
01:35:02.119 --> 01:35:05.159
for this week, and my name is Rob Greenlee, and

1676
01:35:05.199 --> 01:35:08.079
thanks again for listening to my thoughts here. I also

1677
01:35:08.159 --> 01:35:11.279
host the new Media show every Saturday morning at nine

1678
01:35:11.319 --> 01:35:15.479
am Pacific Standard time noon Eastern Time with Todd Cochran,

1679
01:35:15.600 --> 01:35:20.000
CEO of Raw Voice. You can watch it live via

1680
01:35:20.119 --> 01:35:24.199
video at a live dot Geeknewcentral dot com. And I

1681
01:35:24.239 --> 01:35:27.800
definitely want to hear your thoughts, so please send me

1682
01:35:27.840 --> 01:35:31.880
a tweet at Rob Greenley or just do it in

1683
01:35:31.920 --> 01:35:34.720
the comment area of Rob Greenley dot com. So, and

1684
01:35:34.720 --> 01:35:38.359
if you're a podcaster, shoot me an email to podcasts

1685
01:35:38.399 --> 01:35:41.640
at Microsoft dot com and I'll get your podcast in

1686
01:35:41.960 --> 01:35:45.399
the Windows Phone catalog. So thank you very much and

1687
01:35:45.600 --> 01:35:46.720
we'll talk to you next week.