June 19, 2013

2013: Part 2 Growing Globalization of Podcasts and Electric Cars

2013: Part 2 Growing Globalization of Podcasts and Electric Cars

Tuesday, June 18th, 2013. This episode is part 2 of a series on the growing globalization of Podcasts and what that means for podcasting’s future. This week, I have an extensive interview with Nicole Simon, Author, Social Media and Podcast Consultant...

Apple Podcasts podcast player iconSpotify podcast player iconRSS Feed podcast player icon
Apple Podcasts podcast player iconSpotify podcast player iconRSS Feed podcast player icon

Tuesday, June 18th, 2013. This episode is part 2 of a series on the growing globalization of Podcasts and what that means for podcasting’s future. This week, I have an extensive interview with Nicole Simon, Author, Social Media and Podcast Consultant at nicole-simon.eu from Berlin, Germany. She can also be found on Twitter here @nicolesimon . I also present an update on my 2 year ownership experience of an 100% Electric 2011 Nissan Leaf. CNET TV Top 5 Electric Cars is also discussed in this episode — read more from CNET here . Links:
DropCam.com
Paladin Please feel free to give me feedback on this show to: rob at robgreenlee dotcom or twitter @robgreenlee . Leave some of your thoughts here in the comments and I will respond to them in next week episode.

WEBVTT

1
00:00:02.359 --> 00:00:06.040
Welcome to episode five of My Digital Life for June eighteenth,

2
00:00:06.080 --> 00:00:09.960
twenty thirteen. This is part two of the globalization of

3
00:00:10.039 --> 00:00:13.679
podcasts as we continue on the topic that we started

4
00:00:13.759 --> 00:00:17.160
last week. And this week we have Nicole Simon who's

5
00:00:17.280 --> 00:00:20.440
out of Berlin, Germany, and she's going to share her

6
00:00:20.480 --> 00:00:23.679
thoughts about international podcasting. And then I'm also going to

7
00:00:24.480 --> 00:00:30.399
give an update on my Nissan Leaf in my experiences

8
00:00:30.480 --> 00:00:34.399
with the Leaf. It's one hundred percent electric car. And

9
00:00:34.520 --> 00:00:36.799
I just want to forwarn you look out. This is

10
00:00:36.960 --> 00:00:40.920
a long episode ahead. It should be well over an hour,

11
00:00:41.159 --> 00:00:44.560
so you know, take it in chunks if that's what

12
00:00:44.600 --> 00:00:48.679
you need to. But if it's too long, I understand.

13
00:00:49.960 --> 00:00:53.880
I'm Rob Greenley and thank you for downloading and just

14
00:00:54.359 --> 00:00:58.439
possibly clicking and playing this episode from the website at

15
00:00:58.520 --> 00:01:01.399
Rob Greenley dot com. I can certainly be reached at

16
00:01:01.560 --> 00:01:05.239
Rob at Rob Greenley dot com or on Twitter at

17
00:01:05.359 --> 00:01:07.480
Rob Greenley. And that's the last name of spelled g

18
00:01:07.640 --> 00:01:10.879
R e E n L e E. The show is

19
00:01:10.920 --> 00:01:13.879
also in iTunes and in the Windows Phone podcast area.

20
00:01:14.000 --> 00:01:17.879
It's also on Stitcher and SoundCloud. I managed the podcast

21
00:01:18.000 --> 00:01:20.760
on Windows Phone for Microsoft, so if you are a

22
00:01:20.799 --> 00:01:24.920
podcaster and you are not in the Windows Phone podcast directory.

23
00:01:25.079 --> 00:01:29.359
Send me an email to podcasts at Microsoft dot com

24
00:01:30.120 --> 00:01:33.040
and would be more than happy to help out there.

25
00:01:33.959 --> 00:01:37.200
So let's jump in and do a quick rundown on

26
00:01:37.280 --> 00:01:39.879
the topics for this week. And I gave a little

27
00:01:39.879 --> 00:01:42.079
teaser for that earlier. This is going to be part

28
00:01:42.120 --> 00:01:45.920
two of the Globalization of podcast discussion with Nicole Simon,

29
00:01:46.239 --> 00:01:49.239
who is a very early podcaster and social media consultant

30
00:01:49.239 --> 00:01:53.079
out of Berlin, Germany. Nicole is very familiar to the

31
00:01:53.120 --> 00:01:57.760
podcaster community here in the US, and we're continuing this

32
00:01:57.879 --> 00:02:01.560
topic from last week, and I'm going to get Nicole's

33
00:02:01.640 --> 00:02:06.439
views on native local languages and podcasting, and she's going

34
00:02:06.480 --> 00:02:08.919
to talk about, you know, a whole lot more stuff too.

35
00:02:09.439 --> 00:02:13.000
The conversation is rather along, it's about an hour, and

36
00:02:13.639 --> 00:02:15.000
here's a little clip from that.

37
00:02:15.439 --> 00:02:18.319
I was the fifteenth October of two thousand and four.

38
00:02:18.400 --> 00:02:21.240
I was on the Engadget website. I pressed play on

39
00:02:21.280 --> 00:02:24.879
a webplayer and it hit me after fifteen second, Oh

40
00:02:24.919 --> 00:02:28.680
my god. I can have free English content as much

41
00:02:28.759 --> 00:02:31.759
as I want in the topics I want because I'm

42
00:02:32.159 --> 00:02:36.159
interested in tech, I'm interested in the nerds stuff and

43
00:02:36.240 --> 00:02:38.240
I can. I can, Oh my god, I can have

44
00:02:38.400 --> 00:02:41.360
hours and hours of audio input. And I started really

45
00:02:41.400 --> 00:02:45.240
listening for I would say two years, several hours a

46
00:02:45.319 --> 00:02:47.960
day to all kinds of podcasts, and I was happy

47
00:02:47.960 --> 00:02:51.080
and my English was getting better. And then I moved

48
00:02:51.120 --> 00:02:53.879
over this is where we met, for example, to meet

49
00:02:53.919 --> 00:02:56.520
those kind of people. I was part of that crowd.

50
00:02:56.599 --> 00:02:59.560
I was just living on a different continent. But then

51
00:02:59.639 --> 00:03:03.479
going on, it became more and more easy to engage

52
00:03:03.520 --> 00:03:06.319
in this kind of language. And nowadays I'm so bad.

53
00:03:06.360 --> 00:03:08.919
I can't go to the movies because they all still

54
00:03:08.960 --> 00:03:12.360
show dubbed movies. I only watch DVDs or I watch

55
00:03:12.439 --> 00:03:16.639
American television through VPN services. And I live in an

56
00:03:16.680 --> 00:03:19.840
international world. I live and think in English, and I

57
00:03:19.879 --> 00:03:22.840
actually have friends go to me and say, you're German,

58
00:03:22.919 --> 00:03:25.439
You're supposed to at least try to speak German.

59
00:03:25.800 --> 00:03:28.599
Well, I'm also in this episode, and it's actually going

60
00:03:28.639 --> 00:03:31.240
to come up first is I'm going to share my

61
00:03:31.319 --> 00:03:34.599
thoughts on having driven an electric car or my niesan

62
00:03:34.680 --> 00:03:37.120
leaf for the past two years. It's going to be

63
00:03:37.120 --> 00:03:40.759
a quick rundown on my observations and thoughts and sharing

64
00:03:40.840 --> 00:03:45.199
some stats. I have a twenty eleven Nissan Leaf. My

65
00:03:45.319 --> 00:03:48.400
car is like one of the first two thousand cars

66
00:03:48.879 --> 00:03:53.120
Leafs made. It came out of Tokyo, Japan, just prior

67
00:03:53.240 --> 00:03:58.639
to the big earthquake that hit Tokyo back in two

68
00:03:58.719 --> 00:04:02.159
thousand and ten. I can't remember exactly if it happened.

69
00:04:02.479 --> 00:04:05.199
I think it was twenty eleven. I actually I used

70
00:04:05.280 --> 00:04:09.039
a quick charger for the first time this past week,

71
00:04:09.360 --> 00:04:12.120
so I'm going to talk about that, and also the

72
00:04:12.120 --> 00:04:14.719
sounds that the Leaf makes. There's a lot of confusion

73
00:04:14.759 --> 00:04:16.839
about that and people don't quite know what that sounds like.

74
00:04:16.879 --> 00:04:18.759
So I'm gonna play a little clip from that. And

75
00:04:18.800 --> 00:04:21.279
I also got a software update from the dealer this week,

76
00:04:21.759 --> 00:04:24.839
so I'm gonna share a little bit of that as well.

77
00:04:25.439 --> 00:04:27.759
Before we jumped into the main topics of the show,

78
00:04:27.800 --> 00:04:30.560
I wanted to share some of my digital highlights of

79
00:04:30.600 --> 00:04:33.639
the week. These are things that have kind of sparked

80
00:04:33.639 --> 00:04:37.680
my my attention and focus a little bit this past

81
00:04:37.680 --> 00:04:41.839
week around the kind of digital media side of the fence.

82
00:04:42.439 --> 00:04:47.399
I started live video streaming using a one hundred and

83
00:04:47.480 --> 00:04:51.959
forty nine dollars dropcam. Now these are becoming the hot

84
00:04:52.000 --> 00:04:55.120
and bothered kind of kind of device out there. You

85
00:04:55.120 --> 00:04:58.000
can go check it out at dropcam dot com and

86
00:04:58.160 --> 00:05:02.519
give you lots of detail on this. I'm actually using

87
00:05:02.560 --> 00:05:05.959
it as a you know, streaming just playing around with

88
00:05:05.959 --> 00:05:08.639
it in my backyard, animals that come into my backyard

89
00:05:08.680 --> 00:05:11.959
and things like that. It's it's not a real cool application,

90
00:05:12.160 --> 00:05:14.319
but it's it's it's really taught me a lot about

91
00:05:14.319 --> 00:05:16.959
this kind of set up a camera that's connected to

92
00:05:17.000 --> 00:05:20.120
your Wi Fi network and you can stream anything from

93
00:05:20.439 --> 00:05:23.600
you know, eagle cam to a security cam if you

94
00:05:23.639 --> 00:05:25.920
just want to put it on your back porch or

95
00:05:25.959 --> 00:05:28.079
on your front door so you can keep an eye

96
00:05:28.160 --> 00:05:30.480
on the front part of your house. It's it's all

97
00:05:30.600 --> 00:05:35.000
kind of cloud enabled. It enables you to actually DVR

98
00:05:35.240 --> 00:05:38.000
your live stream and with the one hundred and forty

99
00:05:38.079 --> 00:05:41.920
nine dollars price, it comes with unlimited live streaming. So

100
00:05:42.240 --> 00:05:45.160
it's actually a really really good deal, but you do

101
00:05:45.199 --> 00:05:47.000
have to pay a monthly fee if you want to

102
00:05:47.120 --> 00:05:50.839
use like the DVR capability. Like they'll store up to

103
00:05:51.800 --> 00:05:55.800
fourteen days of a video and you can go in

104
00:05:55.920 --> 00:05:59.120
actually into the online software and cut out snippets of

105
00:05:59.199 --> 00:06:02.959
your live recording and save them to your local hard

106
00:06:03.000 --> 00:06:05.920
drive and you can share them. You can also get

107
00:06:05.920 --> 00:06:08.680
an embed code that will put a player onto your side.

108
00:06:08.680 --> 00:06:10.040
And if you want to see what this looks like,

109
00:06:10.600 --> 00:06:13.240
just go to my blog at Rob Greenley dot com

110
00:06:13.519 --> 00:06:16.199
and check it out. And I also have been exploring

111
00:06:16.319 --> 00:06:21.319
a new live streaming box this past week. It's made

112
00:06:21.560 --> 00:06:23.959
by a company here in the Seattle area called Paladin,

113
00:06:24.519 --> 00:06:28.360
and it's at your Paladin dot com and that's spelled

114
00:06:28.399 --> 00:06:31.959
p a l A d i n dot com. And

115
00:06:32.120 --> 00:06:34.240
they're going to be actually be on the New Media

116
00:06:34.279 --> 00:06:37.720
Show this coming Saturday, so if you want to check

117
00:06:37.759 --> 00:06:41.199
out more details about these guys. That's basically a really

118
00:06:41.240 --> 00:06:48.040
small compact Windows PC that basically runs wirecast software live

119
00:06:48.079 --> 00:06:52.759
streams software on it that allows you to do multi

120
00:06:52.759 --> 00:06:57.879
camera video productions to record or live live stream. So

121
00:06:58.000 --> 00:07:01.560
it's definitely worth checking out out. It's going to be

122
00:07:01.879 --> 00:07:05.000
on the New Media Show this coming Saturday at nine

123
00:07:05.000 --> 00:07:08.240
am Pacific Standard time noon Eastern time if you want

124
00:07:08.279 --> 00:07:11.199
to check it out. So I'm going to have the

125
00:07:11.759 --> 00:07:15.199
founder of the company on the show to give a

126
00:07:15.360 --> 00:07:17.879
give a live demo of how it all works. It's

127
00:07:17.879 --> 00:07:21.920
a competitor to the whole kind of live stream TriCaster thing,

128
00:07:22.000 --> 00:07:25.959
but it's a much more compact device. So it's definitely

129
00:07:25.959 --> 00:07:28.120
worth checking out if you're a new media creator, if

130
00:07:28.160 --> 00:07:31.519
you're a podcaster that's doing a live video, or if

131
00:07:31.519 --> 00:07:34.360
you want to do like mobile events and things like that,

132
00:07:34.519 --> 00:07:36.959
need a compact box to be able to do that.

133
00:07:37.360 --> 00:07:42.319
So let's go ahead and jump into the main topic area.

134
00:07:42.439 --> 00:07:45.120
And that's that's my Nissan Leaf. So I wanted to

135
00:07:45.560 --> 00:07:49.279
start off and talk about EV's here or one hundred

136
00:07:49.279 --> 00:07:53.279
percent electric vehicles, since there is this kind of this

137
00:07:53.480 --> 00:07:55.680
gray area that happens out there. When people talk about

138
00:07:55.680 --> 00:07:58.560
this topic, they tend to talk about EV's in the

139
00:07:58.600 --> 00:08:04.199
context of Leaf and Volt, while Volt is a range

140
00:08:04.839 --> 00:08:07.920
kind of extender kind of electric car, so it's not

141
00:08:07.959 --> 00:08:10.800
really an electric car. So what I'm going to talk

142
00:08:10.800 --> 00:08:13.480
about today is a car that has no gas, no oil,

143
00:08:14.000 --> 00:08:17.920
has very minimal maintenance, and that's a Nissan Leaf. And

144
00:08:18.000 --> 00:08:21.480
I've had one since since June of twenty eleven. I

145
00:08:21.680 --> 00:08:24.639
have a blue Nissan Leaf. I've got about eighteen thousand

146
00:08:24.720 --> 00:08:27.920
miles on the car. My experience has overall been very

147
00:08:28.000 --> 00:08:30.959
very good with the car. Have had very low issues

148
00:08:31.000 --> 00:08:34.480
with the car not working or having problems or the

149
00:08:34.559 --> 00:08:37.519
common perception is that you know the whole range anxiety thing,

150
00:08:37.559 --> 00:08:41.120
though I say that range anxiety exists, right. You have

151
00:08:41.200 --> 00:08:43.120
to think about this car every time you drive it,

152
00:08:43.559 --> 00:08:45.240
how far it's going to go, whether it's going to

153
00:08:45.240 --> 00:08:48.639
get there, am I being too ambitious? And how far

154
00:08:48.960 --> 00:08:50.720
I can go based on the time of the year.

155
00:08:50.759 --> 00:08:52.600
So you really have to be intelligent about the car.

156
00:08:52.799 --> 00:08:54.840
It's not the electric cars haven't gotten to a point

157
00:08:54.840 --> 00:08:57.000
where you can just just like a gas car. You

158
00:08:57.000 --> 00:08:59.039
can just drive and drive and if you need to

159
00:08:59.039 --> 00:09:01.759
get more gas, you just put It's not quite that simple.

160
00:09:02.000 --> 00:09:05.879
It's fine for most driving. The other real positive aspect

161
00:09:05.879 --> 00:09:08.440
to it is that there's very little dealer service that

162
00:09:08.480 --> 00:09:10.240
you need. The only thing that really have to do

163
00:09:10.320 --> 00:09:14.200
to the car is tire pressure, rotate the tires, replace

164
00:09:14.279 --> 00:09:19.120
air filters, wiper blades, your washer fluid, break fluid, and

165
00:09:19.159 --> 00:09:22.480
occasionally get a battery check. So there really isn't much

166
00:09:22.519 --> 00:09:24.360
maintenance you have to do this car. It's not like

167
00:09:24.399 --> 00:09:28.720
you're changing oil filters and the oil every few thousand miles.

168
00:09:28.759 --> 00:09:30.320
You just don't have to do that kind of stuff.

169
00:09:30.600 --> 00:09:33.279
And I also just charge the car in my garage.

170
00:09:33.320 --> 00:09:36.559
I have a two hundred and twenty volt charger made

171
00:09:36.559 --> 00:09:40.559
by a company called Blink and which was free to

172
00:09:40.639 --> 00:09:43.519
me because I was a very early early buyer of

173
00:09:43.559 --> 00:09:46.039
an electric car, which there was a federal program that

174
00:09:46.120 --> 00:09:50.000
was subsidized to install the first group of installations of

175
00:09:50.559 --> 00:09:56.080
EV chargers into residential homes. And now they're expanding into

176
00:09:56.600 --> 00:10:01.039
parking garages and in front of walmarts and and other

177
00:10:01.240 --> 00:10:04.840
kind of retail shopping mall theaters that kind of stuff now,

178
00:10:04.840 --> 00:10:06.600
and we're starting to see that stuff really kind of

179
00:10:06.639 --> 00:10:10.159
grow and develop. So and I got a tax credit.

180
00:10:10.240 --> 00:10:12.559
I paid about thirty four thousand dollars for the Leaf.

181
00:10:12.639 --> 00:10:15.360
I paid for it in cash, and I also got

182
00:10:15.480 --> 00:10:18.840
a seventy five hundred dollars federal tax credit for the

183
00:10:18.840 --> 00:10:20.840
car as well, and also did not have to pay

184
00:10:20.919 --> 00:10:23.879
state sales tax, So that basically knocked off about ten

185
00:10:23.960 --> 00:10:26.360
grand right off the top of the cost of the car.

186
00:10:26.639 --> 00:10:29.639
It actually is a really good goodbye. I bought a

187
00:10:29.679 --> 00:10:33.240
camera back three years before that, four years before that,

188
00:10:33.399 --> 00:10:36.399
and paid more money for a camera, so it actually

189
00:10:36.440 --> 00:10:39.000
is a really good deal. The range of the car

190
00:10:39.039 --> 00:10:41.840
is about fifty five to seventy five miles. It depends

191
00:10:41.879 --> 00:10:45.360
on the time of the year. That range varies quite

192
00:10:45.399 --> 00:10:47.840
a bit based on how cold it gets here in

193
00:10:47.879 --> 00:10:49.679
the Seattle area. I would say in the winter time

194
00:10:49.720 --> 00:10:52.720
I get probably more in the fifty range, and in

195
00:10:52.799 --> 00:10:56.159
the summertime I get closer to seventy five or eighty.

196
00:10:56.480 --> 00:11:01.440
So the battery is temperature sensitive and that does make

197
00:11:01.480 --> 00:11:03.720
a difference. The other part about the car is that

198
00:11:03.879 --> 00:11:08.399
it's silent. It's very smooth, and I wanted to also

199
00:11:08.480 --> 00:11:11.759
play here a little snippet from my experience in the

200
00:11:11.799 --> 00:11:15.240
car and play for you the sounds that the car

201
00:11:15.279 --> 00:11:18.120
makes when it drives at low speed forward. There's been

202
00:11:18.120 --> 00:11:22.480
a lot of debate around being safe for pedestrians, and

203
00:11:22.799 --> 00:11:25.279
I just wanted to play for you the sound that

204
00:11:25.320 --> 00:11:29.600
the car makes going forwards and going backwards. So let's

205
00:11:29.639 --> 00:11:32.840
play that clip. Well, I am in my Nissan Leaf

206
00:11:32.960 --> 00:11:35.200
right now, and I wanted to give you kind of

207
00:11:35.240 --> 00:11:39.960
a in the car audio experience here. And what I'm

208
00:11:40.000 --> 00:11:42.039
going to do is I just got in the car

209
00:11:42.200 --> 00:11:46.960
after picking it up from the Nissan dealership and getting

210
00:11:47.039 --> 00:11:50.440
a software update, So this is we'll just kind of

211
00:11:50.440 --> 00:11:52.879
give you an audio experience of what it's like to

212
00:11:52.879 --> 00:11:56.960
get in the car and turn it on and drive away.

213
00:11:57.320 --> 00:11:59.080
There's not a lot of sound involved. It is a

214
00:11:59.080 --> 00:12:04.399
pretty silent car. But I will actually leave the frontal

215
00:12:04.480 --> 00:12:07.000
noise that the car creates, its kind of this whining

216
00:12:07.120 --> 00:12:11.360
sound on and then I'll actually also back up too,

217
00:12:11.759 --> 00:12:14.879
and you'll be able to hear all of the sounds

218
00:12:14.879 --> 00:12:18.480
that are associated with this car. So I'll turn on

219
00:12:18.519 --> 00:12:22.039
the car right now and you'll hear some music that's played.

220
00:12:29.320 --> 00:12:31.679
So what's happened is that the car has booted up

221
00:12:31.799 --> 00:12:36.399
and the music is played, and I am in the car,

222
00:12:36.639 --> 00:12:40.639
and we'll close the door now. I'm gonna roll down

223
00:12:40.639 --> 00:12:45.000
the windows so you can actually hear the driving sounds

224
00:12:45.039 --> 00:12:47.879
that the car makes. I'm gonna put it into drive

225
00:12:48.200 --> 00:12:51.440
right now, and i'm gonna put it into Eco mode,

226
00:12:52.399 --> 00:12:55.039
and so I'm gonna drive forward here. I don't know

227
00:12:55.039 --> 00:12:57.360
if you're gonna be able to hear it really well,

228
00:12:57.600 --> 00:13:16.080
but I'm gonna stick the microphone out the window. But

229
00:13:16.159 --> 00:13:18.879
I'm gonna back up now, and you're gonna hear the

230
00:13:19.360 --> 00:13:36.519
backup sounds at the car makes mm hmm, all right,

231
00:13:36.639 --> 00:13:40.039
So those are kind of the the sounds that are

232
00:13:40.080 --> 00:13:43.279
involved in driving a Nissan Leaf. I'm gonna hop on

233
00:13:43.279 --> 00:13:46.039
the road and turn off the recorder now so I

234
00:13:46.039 --> 00:13:51.519
can drive safely. So last week I used my a

235
00:13:51.679 --> 00:13:55.039
quick charger, which is called a Level three it's like

236
00:13:55.120 --> 00:13:58.799
four hundred plus vault charger. And there's more and more

237
00:13:58.799 --> 00:14:04.279
of these faster that are being installed along the major

238
00:14:04.360 --> 00:14:08.759
freeways and at dealers and those kind of places where

239
00:14:08.840 --> 00:14:13.200
you can charge your leaf fully charge it within well

240
00:14:13.320 --> 00:14:16.600
up to eighty percent within thirty minutes, And I think

241
00:14:16.639 --> 00:14:19.879
that's a huge evolution of this is being able to

242
00:14:19.960 --> 00:14:22.000
charge these cars fast, and more and more of the

243
00:14:22.000 --> 00:14:24.879
cars like the Ford Focus. The electric version of the

244
00:14:24.879 --> 00:14:28.080
Ford Focus can do a full charge in like three

245
00:14:28.200 --> 00:14:30.279
or four hours off of a two hundred and twenty volt,

246
00:14:30.360 --> 00:14:32.720
so they're starting to chip it down. The Leaf is

247
00:14:32.720 --> 00:14:35.120
more in the seven to eight hours range, so the

248
00:14:35.159 --> 00:14:37.919
newer version of the twenty thirteen Leaf is more in

249
00:14:37.919 --> 00:14:40.960
that range. It can charge fully charged within three to

250
00:14:41.039 --> 00:14:44.080
four hours. So and really you don't have to charge

251
00:14:44.120 --> 00:14:46.279
as much as people think you have to, because you

252
00:14:46.639 --> 00:14:49.759
never drive the car fully down to zero, and you

253
00:14:49.799 --> 00:14:51.799
don't really want to do that anyway. Most of the

254
00:14:51.840 --> 00:14:54.159
time you're at like forty or fifty percent, so you're

255
00:14:54.200 --> 00:14:57.720
really only looking at a couple hours charging every night,

256
00:14:57.960 --> 00:14:59.919
so it's it's not as big of a deal as

257
00:15:00.080 --> 00:15:02.080
you would think. So I wanted to play for you

258
00:15:02.120 --> 00:15:05.320
a little audio clip of me actually using a quick

259
00:15:05.440 --> 00:15:07.279
charger for the first time, and I kind of kind

260
00:15:07.279 --> 00:15:11.320
of audio described. This was actually done with a video camera,

261
00:15:11.440 --> 00:15:14.840
so the audio that you're seeing or listening to here

262
00:15:15.360 --> 00:15:19.120
will be supplemental to what was seen on the video.

263
00:15:19.240 --> 00:15:21.799
So let's play that clip. So I am using a

264
00:15:22.039 --> 00:15:25.279
what's called a quick charger fast chargers, the first time

265
00:15:25.279 --> 00:15:28.679
that I've actually used a quick charger to charge the car.

266
00:15:29.919 --> 00:15:31.799
It should be pretty quick, but as you can see,

267
00:15:31.840 --> 00:15:35.679
it's got quite a quite a rope to it or wire.

268
00:15:36.080 --> 00:15:39.159
It's pretty thick. It goes up to this charging unit

269
00:15:40.759 --> 00:15:44.639
Nissan Zero Emissions. It has this screen and it's kind

270
00:15:44.639 --> 00:15:48.679
of hard to read it, but it's showing currently it's

271
00:15:48.799 --> 00:15:53.039
charging at sixty It's got sixty six percent of an

272
00:15:53.120 --> 00:15:56.320
eighty percent charge, so when that reaches one hundred percent,

273
00:15:56.919 --> 00:16:00.720
it means that the car will have an eighty percent charge.

274
00:16:01.360 --> 00:16:04.279
So I'm currently at about about a fifty percent charging

275
00:16:04.279 --> 00:16:07.559
in the car right now, and it should get it

276
00:16:07.679 --> 00:16:12.240
up to eighty percent probably within about ten or fifteen minutes,

277
00:16:12.279 --> 00:16:16.240
probably because it says I've been told that it will

278
00:16:16.320 --> 00:16:20.360
charge an empty boundary up to eighty percent within thirty minutes,

279
00:16:20.919 --> 00:16:26.440
so I'm assuming it'll charge pretty quickly. So you back

280
00:16:26.519 --> 00:16:29.720
up and get a get a view of this charging station.

281
00:16:30.919 --> 00:16:33.399
For those that haven't seen one of these before, it's

282
00:16:34.440 --> 00:16:38.320
it's interesting. It's actually sitting right next to a level

283
00:16:38.320 --> 00:16:40.440
two charger, which is a two hundred and twenty volt.

284
00:16:41.120 --> 00:16:44.559
So this charging station here is it's a four hundred

285
00:16:44.600 --> 00:16:50.679
and forty volt charger, and what I understand, these things

286
00:16:50.679 --> 00:16:55.200
are about seventy thousand dollars to actually buy one of

287
00:16:55.279 --> 00:17:01.159
these fast charging units. So that's my car getting charged

288
00:17:01.200 --> 00:17:04.920
with a fast charger. So we'll see how it's already

289
00:17:05.000 --> 00:17:09.920
gone up like five five percent just in the last

290
00:17:10.079 --> 00:17:14.680
minute or so, so it's happened fast, all right. Yeah,

291
00:17:14.920 --> 00:17:18.599
it was really interesting using that charger, the four hundred

292
00:17:18.799 --> 00:17:21.920
plus vault level three charger versus the two hundred and

293
00:17:21.920 --> 00:17:25.319
twenty Vault one. It's completely different charge port. The front

294
00:17:25.319 --> 00:17:28.160
of my leaf has two charge ports on it. One

295
00:17:28.240 --> 00:17:30.119
is for two twenty and one ten and the other

296
00:17:30.160 --> 00:17:33.599
one is like twice the diameter, and it has different

297
00:17:33.720 --> 00:17:37.799
kind of plug configuration. That's for the four hundred plus

298
00:17:38.039 --> 00:17:41.359
quick Charge fast charger, and that was actually an upgrade

299
00:17:41.400 --> 00:17:44.960
that most of the early Nissan Leaf buyers got for

300
00:17:45.000 --> 00:17:48.640
their cars, and so it was great to actually finally

301
00:17:48.720 --> 00:17:51.039
use one. I haven't had to because I've just been

302
00:17:51.200 --> 00:17:53.839
operating my daily life with my car off of my

303
00:17:53.880 --> 00:17:57.480
two hundred and twenty Vault charger in my garage, which

304
00:17:57.480 --> 00:18:00.920
has been really, really convenient. My Leaf has a capacity

305
00:18:00.960 --> 00:18:04.640
of twenty four kilowod hours of power, so I was

306
00:18:04.680 --> 00:18:06.960
only plugged in for like ten or fifteen minutes, and

307
00:18:07.039 --> 00:18:09.640
so it was really an interesting experience. Up here in

308
00:18:09.640 --> 00:18:12.640
the Northwest. All of our actually a large percentage of

309
00:18:12.640 --> 00:18:16.519
our electricity up here in the Northwest comes from hydroelectric.

310
00:18:16.720 --> 00:18:19.599
Our electricity rates are a lot less than a lot

311
00:18:19.640 --> 00:18:23.079
of other places in the country. And there was a

312
00:18:23.079 --> 00:18:25.480
an NPR story that came out here recently. I guess

313
00:18:25.559 --> 00:18:29.039
there's a there's a website out there that tracks what

314
00:18:29.119 --> 00:18:33.559
the cost comparison is between a gallon of gas and

315
00:18:33.720 --> 00:18:39.960
the gallon kind of equivalent with electricity, and the cost

316
00:18:40.000 --> 00:18:42.519
per kilowat hour for electricity here in the Seattle there's

317
00:18:42.519 --> 00:18:45.240
about seven to eight cents per kilowat hour, so that

318
00:18:45.400 --> 00:18:49.839
kind of equates to basically a gallon of gasoline kind

319
00:18:49.839 --> 00:18:53.440
of equates to eighty four cents of electricity. So you

320
00:18:53.559 --> 00:18:58.039
contrast that to a typical gallon price for gasoline, and

321
00:18:58.039 --> 00:19:01.240
it's about four dollars, So you're looking at a comparison

322
00:19:01.519 --> 00:19:05.119
between four and eighty four cents on that. So it's

323
00:19:05.119 --> 00:19:09.839
a significant savings in money to drive electric car. Plus

324
00:19:09.880 --> 00:19:12.880
you're not putting out as much CO two. The actual

325
00:19:12.960 --> 00:19:14.960
vehicle has zero CO two that it puts out. Now,

326
00:19:15.000 --> 00:19:18.279
obviously there's some CO two created in the production of

327
00:19:18.319 --> 00:19:22.759
the vehicle as well as the generation of the electricity

328
00:19:22.839 --> 00:19:25.039
if you're using like coal fire plants and that kind

329
00:19:25.039 --> 00:19:29.480
of stuff, or gasoline or natural gas powered electricity plants,

330
00:19:29.680 --> 00:19:32.599
but mostly electric electricity we get here in the Seattle

331
00:19:32.680 --> 00:19:35.039
are in the Northwest comes from hydroelectric which is just

332
00:19:35.279 --> 00:19:39.000
basically flowing water, so there is no CO two generator

333
00:19:39.039 --> 00:19:43.480
from that. So I also wanted to play a little

334
00:19:43.559 --> 00:19:47.160
audio clip from a little video that was created by

335
00:19:47.200 --> 00:19:51.880
Scene at by Brian Cooley who does the podcast series

336
00:19:52.279 --> 00:19:58.039
on Cars, and he basically ranked the top five evs

337
00:19:58.160 --> 00:20:00.839
currently in two thousand and thirty teen and wanted to

338
00:20:01.559 --> 00:20:04.240
play that here for you. The Leaf is still the

339
00:20:04.279 --> 00:20:07.279
highest ranked and best selling mass produce electric car the

340
00:20:07.400 --> 00:20:10.799
top five list Brian will run down, which is really

341
00:20:10.839 --> 00:20:13.160
really interesting, So let me play that for you here.

342
00:20:13.480 --> 00:20:15.599
We're going to rank these guys by their range on

343
00:20:15.680 --> 00:20:19.079
a charge and their miles per gallon equivalent. That's kind

344
00:20:19.079 --> 00:20:22.079
of the MPG rating for an electric car. We'll also

345
00:20:22.160 --> 00:20:24.359
tell you where they fit on the price scale. Let's

346
00:20:24.400 --> 00:20:28.000
go number five, the Toyota Rav four Electric range one

347
00:20:28.079 --> 00:20:31.680
hundred and three miles MPGe seventy six prices at a

348
00:20:31.680 --> 00:20:33.920
little over fifty grand base. Now, this is the new

349
00:20:34.000 --> 00:20:36.720
Rap four Electric, not to be confused with that kind

350
00:20:36.720 --> 00:20:39.960
of warmed over one that they did original. It's the

351
00:20:40.000 --> 00:20:42.559
only crossover on our list, by the way, and it's

352
00:20:42.599 --> 00:20:45.359
a real fresh entrant on the market. It impresses us

353
00:20:45.400 --> 00:20:49.359
as the only non Tesla product that has a Tesla powertrain,

354
00:20:49.720 --> 00:20:53.640
nice pedigree, handles well, and that range of three digits

355
00:20:53.680 --> 00:20:55.839
over one hundred miles is the only time you're going

356
00:20:55.880 --> 00:20:57.279
to see that until we get all the way to

357
00:20:57.359 --> 00:21:00.960
number one. Especially impressive. Can say this is also the

358
00:21:01.079 --> 00:21:04.799
tallest thing on our list. Number four, the Fiat five

359
00:21:04.920 --> 00:21:08.680
hundred e range of eighty seven miles MPGe one hundred

360
00:21:08.680 --> 00:21:11.880
and sixteen prices out a little over thirty two grand. Now,

361
00:21:11.880 --> 00:21:14.160
this recent entrant comes in with as you saw, great

362
00:21:14.240 --> 00:21:17.920
numbers on range, MPGe, m price, a nice trifecta. It's

363
00:21:17.960 --> 00:21:20.720
more refined, better handling, and more fun to drive than

364
00:21:20.720 --> 00:21:24.039
a standard Fiat five hundred. Charge time is just four

365
00:21:24.079 --> 00:21:26.559
hours or so if you've got a to forty outlet,

366
00:21:26.880 --> 00:21:29.359
But I slot the Fiat at number four because on

367
00:21:29.400 --> 00:21:32.799
a one ten outlet the charge time is glacial twenty

368
00:21:32.839 --> 00:21:35.559
four hours for a full battery charge. You'll have taken

369
00:21:35.559 --> 00:21:37.759
the bus to a Ford or Nissan dealer and bought

370
00:21:37.799 --> 00:21:40.880
something else by then. It's also a little too small

371
00:21:40.920 --> 00:21:44.240
for most Americans to take seriously, and the same still

372
00:21:44.279 --> 00:21:47.519
goes for the Fiat brand at this point. Number three

373
00:21:47.559 --> 00:21:51.319
the Ford Focus Electric range seventy six miles MPGe one

374
00:21:51.400 --> 00:21:54.799
hundred and five prices out just under forty Now. Pushing

375
00:21:54.880 --> 00:21:58.160
forty grand makes you say for a Focus, But the

376
00:21:58.160 --> 00:22:01.079
car looks great. It's tecked up as Fords often are,

377
00:22:01.319 --> 00:22:03.839
and leverages the underpinning of what is already a great

378
00:22:03.920 --> 00:22:07.839
conventional compact car. Plus It's got a very sporty demeanor

379
00:22:07.920 --> 00:22:10.359
along with its Green one, and it can do a

380
00:22:10.359 --> 00:22:13.839
real fast charge full charge in three hours in change

381
00:22:14.200 --> 00:22:17.119
on a two forty outlet, which can mean hours less

382
00:22:17.119 --> 00:22:20.119
on the teeth than its competitors. The chief one beating

383
00:22:21.039 --> 00:22:25.319
number two the Nissan Leaf Range seventy three miles MPGe

384
00:22:25.440 --> 00:22:28.759
one hundred and fifteen now pricing at under thirty grand.

385
00:22:29.240 --> 00:22:31.680
That's part of why swapped out the Leaf and the

386
00:22:31.720 --> 00:22:34.440
Focus on this list since the last time we did it,

387
00:22:34.519 --> 00:22:36.960
because of a massive price cut that now makes the

388
00:22:37.079 --> 00:22:40.720
Leaf the cheapest ev that seats five. Now, the Leaf

389
00:22:40.759 --> 00:22:43.960
still looks like Barney, it's biased toward a smooth ride

390
00:22:44.000 --> 00:22:46.839
more than a sporting one, and it charges more slowly

391
00:22:46.880 --> 00:22:50.200
onto forty than that Focus. But the new lower price,

392
00:22:50.599 --> 00:22:53.319
lower cost to charge and run, and at least the

393
00:22:53.359 --> 00:22:56.920
availability of a four hundred and eighty volt charge if

394
00:22:56.960 --> 00:22:59.599
you can find one, are all compelling to this market.

395
00:23:00.319 --> 00:23:01.799
Before I get to number one, I can tell you

396
00:23:01.839 --> 00:23:04.759
it will not be the Chevy Volt or the Fister Karma.

397
00:23:05.039 --> 00:23:08.480
As important of electrified cars as they are, they aren't

398
00:23:08.480 --> 00:23:12.200
strictly electric cars. They are range extenders. That's a separate list.

399
00:23:12.640 --> 00:23:15.319
Once there are five to compare. Oh on the next

400
00:23:15.319 --> 00:23:18.960
time we do this rundown, the pending Chevy Spark EV

401
00:23:19.240 --> 00:23:23.720
may bump somebody off of it. Our number one electric car,

402
00:23:23.920 --> 00:23:27.279
hands down is the Tesla Model S. Range two hundred

403
00:23:27.279 --> 00:23:31.279
and eight miles, MPGe eighty nine, base price a little

404
00:23:31.319 --> 00:23:34.119
over seventy grand. Now it's the first ev to end

405
00:23:34.119 --> 00:23:36.799
car of the year. It's also like the highest rated

406
00:23:36.880 --> 00:23:40.039
car Consumer Reports is ever looked at. It looks hot,

407
00:23:40.240 --> 00:23:42.359
goes like hale, has great range, and you can even

408
00:23:42.359 --> 00:23:45.440
option that range up to two hundred and sixty five miles.

409
00:23:45.880 --> 00:23:49.759
It's seventeen inch central cabin screen rewrites the rules of

410
00:23:49.799 --> 00:23:52.920
cabin tech. On the other hand, the former base model

411
00:23:52.960 --> 00:23:55.119
it's got about one hundred and something miles of range,

412
00:23:55.200 --> 00:23:58.160
was just killed off. So now you start at over

413
00:23:58.240 --> 00:24:00.559
seventy grand, and if you want the two and sixty

414
00:24:00.599 --> 00:24:03.039
five mile range, just started a little over eighty grand

415
00:24:03.240 --> 00:24:07.759
and up. Still, this car doesn't just accomplish an electric conversion.

416
00:24:08.119 --> 00:24:11.119
It converted the market to be ready for an electric

417
00:24:11.160 --> 00:24:16.640
car that really aspires. We cover electric and electrified car

418
00:24:16.680 --> 00:24:20.160
innovations all the time. That's SEENEAD oncars dot com. I'm

419
00:24:20.160 --> 00:24:21.640
Brian Cooley, thanks for watching.

420
00:24:25.759 --> 00:24:29.039
So yeah, that was a great rundown by Brian, and

421
00:24:29.119 --> 00:24:32.759
I definitely thank Brian for offering that top five lists

422
00:24:32.759 --> 00:24:35.680
because it really gives a really good crisp view. The

423
00:24:36.240 --> 00:24:40.000
Model S Tesla is the number one, and that's that's

424
00:24:40.039 --> 00:24:42.799
an amazing car, and then number two is the Nissan

425
00:24:42.880 --> 00:24:45.839
Leaf like you ran through the twenty thirteen Nissan Leaf.

426
00:24:45.880 --> 00:24:49.119
The Ford Focus Electric is number three, and number four

427
00:24:49.240 --> 00:24:52.519
is the Fiat five hundred E and number five is

428
00:24:52.720 --> 00:24:57.319
the new Toyota Rav four. And I guess very soon

429
00:24:57.559 --> 00:25:00.720
GM is going to have a one hundred percent electric car,

430
00:25:01.160 --> 00:25:04.480
the Chevy Spark. So those are the top ones that

431
00:25:04.519 --> 00:25:07.279
are on the horizon here, and I'm actively out there

432
00:25:07.359 --> 00:25:10.480
right now. Have an open mind about evs and go

433
00:25:10.599 --> 00:25:13.640
down to a dealer near you and give a test drive.

434
00:25:13.839 --> 00:25:17.240
I think you'll like what you see and you'll also

435
00:25:17.279 --> 00:25:20.880
be changing our future. The next thing I want to

436
00:25:20.880 --> 00:25:23.759
get into is talking about at some point here in

437
00:25:23.759 --> 00:25:26.039
the future of solar panels, because I'd love to power

438
00:25:26.119 --> 00:25:29.880
my car with solar panels. So who knows that could

439
00:25:29.920 --> 00:25:32.960
be a topic for the future here. Well, let's go

440
00:25:32.960 --> 00:25:37.440
ahead and jump into the main topic of the show

441
00:25:37.519 --> 00:25:40.400
this week, and it's part two of the globalization of

442
00:25:40.440 --> 00:25:44.799
podcasting and what it means for podcasting's future. I wanted

443
00:25:44.839 --> 00:25:47.640
to expand on this by getting a second voice here.

444
00:25:48.200 --> 00:25:51.440
I want to play my conversation I had with Nicole Simon,

445
00:25:51.599 --> 00:25:54.079
who is a social media consultant and author and very

446
00:25:54.079 --> 00:25:59.039
early podcaster who lives in Berlin, Germany. Now, like Karen

447
00:25:59.079 --> 00:26:02.160
Hoague from last week, Nicole is a very well known

448
00:26:02.200 --> 00:26:05.880
podcaster here in the US and has been a strong

449
00:26:06.119 --> 00:26:09.680
kind of proponent of podcasts in Europe and has been

450
00:26:09.680 --> 00:26:11.839
doing that for many, many years. She's going to talk

451
00:26:11.839 --> 00:26:16.759
about kind of podcasts and the whole language conversation that

452
00:26:16.799 --> 00:26:20.480
we kind of started up last week with Karen. So

453
00:26:20.720 --> 00:26:24.240
let's go ahead and play that interview. Nicole, Welcome the show,

454
00:26:24.279 --> 00:26:25.200
Thanks for joining.

455
00:26:24.960 --> 00:26:26.240
Me, Happy to be there.

456
00:26:27.200 --> 00:26:31.119
You're doing some social media and marketing consulting work, and

457
00:26:31.240 --> 00:26:34.160
I guess you have some books and some things that

458
00:26:34.160 --> 00:26:38.880
you've been putting out here recently. You're calling me from Berlin, Germany,

459
00:26:38.880 --> 00:26:41.720
which is really exciting, and your audio quality is fantastic.

460
00:26:42.599 --> 00:26:46.119
Thanks joving absolutely and it's so strange to hear you

461
00:26:46.200 --> 00:26:49.640
say from Berlin, because I lived for twenty years and

462
00:26:50.000 --> 00:26:53.000
lubeg and finally make my move here and it's like, yeah, yeah,

463
00:26:53.000 --> 00:26:55.720
I'm really here. That's fun and I can talk to

464
00:26:55.799 --> 00:26:58.359
you in Seattle and it just had to be the evening.

465
00:26:58.440 --> 00:27:02.240
So we get to adapted on the time zones. If

466
00:27:02.279 --> 00:27:04.720
there's anything I would like to change throughout the world,

467
00:27:04.759 --> 00:27:08.160
it's just freaking time zones because they screw up everything.

468
00:27:08.640 --> 00:27:11.759
So are you nine hours ahead? Are you nine hours behind? Yeah?

469
00:27:11.799 --> 00:27:13.960
But besides that, I'm happy to talk to you.

470
00:27:14.039 --> 00:27:17.359
But somehow we still manage, right, and things. Things still happen.

471
00:27:17.440 --> 00:27:20.119
It's just oftentimes they are in weird hours of the

472
00:27:20.200 --> 00:27:24.279
day for each of us. Right, absolutely, So I actually

473
00:27:24.279 --> 00:27:27.839
met you, I guess at various podcasting events. You flew

474
00:27:27.839 --> 00:27:31.640
to the United States and dove in and got engaged

475
00:27:31.680 --> 00:27:35.440
in what was happening here in the North American side

476
00:27:35.960 --> 00:27:39.640
of podcasting. I guess, getting engaged at that level so

477
00:27:39.799 --> 00:27:42.720
early in the game, when I'm sure podcasting wasn't really

478
00:27:42.799 --> 00:27:45.599
much of a phenomenon in Germany in the early days.

479
00:27:45.880 --> 00:27:50.119
Actually it was so people who know that that podcasting

480
00:27:50.200 --> 00:27:53.359
started in the summer of two thousand and four, and

481
00:27:54.079 --> 00:27:57.079
I actually came onto this whole podcasting thing because of

482
00:27:57.279 --> 00:28:01.559
language learning, and it's something which I have since recommended

483
00:28:01.599 --> 00:28:04.920
to many people because that's basically the only way in

484
00:28:05.039 --> 00:28:09.240
whatever content you're interested in to get around the clock

485
00:28:09.759 --> 00:28:12.559
input in audio so you can listen to the language,

486
00:28:12.720 --> 00:28:15.839
get used to everything. And it's very funny because as

487
00:28:16.000 --> 00:28:19.400
children here in Germany, you're brought up on British English

488
00:28:19.480 --> 00:28:23.240
or what our German teachers do as British English. But nowadays,

489
00:28:23.240 --> 00:28:26.039
thanks for podcasting, I have so much of an American

490
00:28:26.079 --> 00:28:29.279
accent that is not unusual for the Americans here to

491
00:28:29.359 --> 00:28:31.799
ask me how long I've been living in Germany because

492
00:28:31.799 --> 00:28:34.279
my German is so good. And that's the point when

493
00:28:34.279 --> 00:28:37.039
I look at them and say, I am German, and oh,

494
00:28:37.119 --> 00:28:39.880
but you don't have that bad German excent in English,

495
00:28:39.960 --> 00:28:43.240
and he sa, yeah, that's thanks to podcasting. No, we

496
00:28:43.319 --> 00:28:45.839
talked a little bit previously, and in my case, I'm

497
00:28:45.839 --> 00:28:50.000
a typical German and it helps, probably especially for international understanding,

498
00:28:50.000 --> 00:28:52.720
to see with the language is what that means when

499
00:28:52.720 --> 00:28:56.319
you grow up in Germany. I'm forty two years now,

500
00:28:56.759 --> 00:28:59.519
and when I grew up, everything in Germany is still

501
00:28:59.559 --> 00:29:03.559
to this day is dubbed every movie every television show,

502
00:29:04.000 --> 00:29:07.680
there's no international radio, every book you can buy, and

503
00:29:07.720 --> 00:29:09.759
back then when I was a teenager, if you wanted

504
00:29:09.759 --> 00:29:13.039
to buy a simple paperbag which would cost six dollars

505
00:29:13.160 --> 00:29:16.240
or something, I would pay here the equivalent of fifty dollars.

506
00:29:16.279 --> 00:29:19.680
So not achievable for any kind of teengers. We are

507
00:29:19.759 --> 00:29:22.519
brought up. We're brought up by our teachers, who are

508
00:29:22.559 --> 00:29:25.200
of course German, and we get taught English. It's our

509
00:29:25.480 --> 00:29:29.279
first foreign language. Usually starts in fifth grade. And as

510
00:29:29.359 --> 00:29:32.799
I have the highest education in school possible, I had

511
00:29:32.839 --> 00:29:35.759
a total with one year repeat. I had a total

512
00:29:35.799 --> 00:29:39.759
of ten years of English and school. But when I

513
00:29:39.839 --> 00:29:42.880
left school in ninety one, for ten years I had

514
00:29:42.880 --> 00:29:46.000
a rejection phase of English for some reason. It's one

515
00:29:46.000 --> 00:29:49.119
of my biggest regrets. So then two thousand and two,

516
00:29:49.279 --> 00:29:51.400
I actually wanted to know if the guy kissed the

517
00:29:51.400 --> 00:29:54.880
girl I watched the TV show, wanted to know how

518
00:29:54.920 --> 00:29:58.039
it moved forward. I knew it already ran in America,

519
00:29:58.319 --> 00:30:01.400
so I started looking around and found something, and then

520
00:30:01.440 --> 00:30:04.640
I got engaged into movies to train my English again.

521
00:30:04.680 --> 00:30:08.000
I got curious, and I also realized started reading and

522
00:30:08.039 --> 00:30:10.720
it was very hard for me because even though I

523
00:30:10.759 --> 00:30:14.000
had this foundation of ten years of English that was

524
00:30:14.039 --> 00:30:16.319
ten years ago, and it's hard. If you don't have

525
00:30:16.400 --> 00:30:19.440
the vocabulary, you rather prefer the German. But for some

526
00:30:19.559 --> 00:30:22.599
reason this time I came into it and so I

527
00:30:22.680 --> 00:30:27.880
was trying hard to battle my English understanding. Reading was hard,

528
00:30:28.039 --> 00:30:30.759
but it was okay and Sunnily, I found a whole

529
00:30:30.839 --> 00:30:33.920
new world of people. I'm interested. I'm a deep tech person.

530
00:30:34.839 --> 00:30:38.839
I belonged mentally in the Silicon Valley crowd, and Germany

531
00:30:38.880 --> 00:30:42.680
in many cases, was so far behind. And then suddenly

532
00:30:43.160 --> 00:30:45.839
podcasting came along. And the interesting part is I read

533
00:30:45.880 --> 00:30:48.440
it in two thousand and four. There was some reports

534
00:30:48.440 --> 00:30:50.920
in German, but it never clicked. And I do have

535
00:30:51.039 --> 00:30:54.160
a very bad memory, but I can totally remember. Sitting

536
00:30:54.160 --> 00:30:57.440
in my office. It was the fifteenth October of two

537
00:30:57.480 --> 00:31:00.319
thousand and four. I was on the Engadget website. I

538
00:31:00.400 --> 00:31:03.119
pressed play on a web player and it hit me

539
00:31:03.200 --> 00:31:06.680
after fifteen second, Oh my god, I can have free

540
00:31:06.799 --> 00:31:10.240
English content as much as I want in the topics

541
00:31:10.400 --> 00:31:14.880
I want because I'm interested in tech, I'm interested in

542
00:31:14.960 --> 00:31:17.839
the nerds stuff, and I can, Oh my god, I

543
00:31:17.880 --> 00:31:20.480
can have hours and hours of audio input. And I

544
00:31:20.519 --> 00:31:24.720
started really listening for I would say two years, several

545
00:31:24.759 --> 00:31:27.400
hours a day to all kinds of podcasts, and I

546
00:31:27.480 --> 00:31:30.519
was happy and my English was getting better. And then

547
00:31:30.559 --> 00:31:33.160
I moved over. This is where we met, for example,

548
00:31:33.440 --> 00:31:35.680
to meet those kind of people. I was part of

549
00:31:35.720 --> 00:31:38.839
that crowd. I was just living on a different continent.

550
00:31:39.200 --> 00:31:42.119
But then going over, it became more and more easy

551
00:31:42.880 --> 00:31:45.759
to engage in this kind of language. And nowadays I'm

552
00:31:45.799 --> 00:31:48.359
so bad. I can't go to the movies because they

553
00:31:48.400 --> 00:31:51.880
all still show dubbed movies. I only watch DVDs or

554
00:31:51.920 --> 00:31:56.119
I watch American television through VPN services. And I live

555
00:31:56.279 --> 00:31:59.440
in an international world. I live and think in English.

556
00:32:00.200 --> 00:32:03.000
Have friends go to me and say, you're German. You're

557
00:32:03.039 --> 00:32:05.880
supposed to at least try to speak German with us,

558
00:32:06.640 --> 00:32:09.440
And it's becoming more difficult because English really is an

559
00:32:09.480 --> 00:32:13.319
easier language, and it all goes back to the separation

560
00:32:13.440 --> 00:32:17.799
of the languages. As a German, some people now start

561
00:32:17.920 --> 00:32:21.759
to go international. They go starting to look around and

562
00:32:21.839 --> 00:32:24.759
not just use it as an holiday thing, and they

563
00:32:24.839 --> 00:32:28.599
are excited. For example, if they can find free content online,

564
00:32:28.799 --> 00:32:33.160
they sometimes even pay for it, for example through companies

565
00:32:33.200 --> 00:32:36.839
like Audible or similar like that. But it's a hard thing.

566
00:32:36.880 --> 00:32:40.119
Only Amazon and Co. Made it possible that, for example,

567
00:32:40.119 --> 00:32:44.640
you can buy DVDs which I also have the English track.

568
00:32:45.319 --> 00:32:47.880
That is a big change because before you only could

569
00:32:47.920 --> 00:32:50.640
buy the video cassette with the one track, and I

570
00:32:50.680 --> 00:32:52.799
would have been German or you would have had to

571
00:32:52.839 --> 00:32:57.640
add imports. And most companies only still provide German content

572
00:32:57.680 --> 00:33:01.200
and you have to go through bigger length to get

573
00:33:01.279 --> 00:33:04.839
the English content or other foreign content. And the amusing

574
00:33:04.880 --> 00:33:07.119
part is that actually Audible is one of the few

575
00:33:07.160 --> 00:33:10.599
companies at all which provides you also access to the

576
00:33:10.599 --> 00:33:13.559
English part of the library here in Germany. So I'm here,

577
00:33:13.599 --> 00:33:15.599
if I'm sitting here and I have Love Film, which

578
00:33:15.640 --> 00:33:19.200
is the Netflix from Amazon, I only get German. I

579
00:33:19.240 --> 00:33:21.519
only get the German television shows and everything, so I

580
00:33:21.519 --> 00:33:25.559
don't use them. I use the American Netflix. So all

581
00:33:25.599 --> 00:33:28.880
of that podcasting in a way was for me my

582
00:33:29.279 --> 00:33:32.680
entry drug into When you hear me speak English now

583
00:33:32.799 --> 00:33:36.160
very fast, most of that comes from from podcasting.

584
00:33:36.279 --> 00:33:39.279
Yeah I can. I mean you speak English very very well.

585
00:33:39.319 --> 00:33:41.359
I have to. I have to have to credit you

586
00:33:41.400 --> 00:33:44.599
for being a second language. I think it could easily

587
00:33:44.680 --> 00:33:48.680
become your your first language, which is I.

588
00:33:48.640 --> 00:33:52.200
Mean, yeah, in Berlin you can get along without without

589
00:33:52.279 --> 00:33:54.480
really speaking a new German. And we also make a

590
00:33:54.559 --> 00:33:57.480
lot of fun of our English friends here who have

591
00:33:57.559 --> 00:33:59.519
been living here sometimes for two or three years. And

592
00:33:59.559 --> 00:34:01.839
then he goes, so, how's your German coming, and they

593
00:34:01.839 --> 00:34:08.559
go And I love it because this I can participate

594
00:34:09.159 --> 00:34:13.800
through the internet through I just watch the WUEC and

595
00:34:13.880 --> 00:34:17.000
I also watched the Google Ioki note and I was

596
00:34:17.039 --> 00:34:19.400
tweeting with my friends at the same time. And I

597
00:34:19.480 --> 00:34:22.079
was sitting here in Berlin while it was happening at

598
00:34:22.119 --> 00:34:24.639
the most Cone Center. And the only strange thing is

599
00:34:24.679 --> 00:34:26.880
when they tell you, oh, yeah, now go to lunch.

600
00:34:26.960 --> 00:34:30.360
Lunch it's nine o'clock in the evening, and we have

601
00:34:30.440 --> 00:34:34.039
a chance suddenly to participate on the rest of the world.

602
00:34:34.079 --> 00:34:37.000
And there's a saying I always misattributed. I think it's

603
00:34:37.239 --> 00:34:40.360
not good. It's somebody else. It's Wittgenstein. I think they

604
00:34:40.519 --> 00:34:44.239
say the limits of my languages are the limits of

605
00:34:44.280 --> 00:34:47.559
my world. And I think that's totally true. Everything which

606
00:34:47.599 --> 00:34:50.280
I can go with in English or in German, I understand,

607
00:34:50.360 --> 00:34:53.800
I can participate. And for the rest it's actually a

608
00:34:53.800 --> 00:34:57.280
little bit more complicated though, tools like on Facebook, there's

609
00:34:57.320 --> 00:35:00.840
a translation button. I have Frenzy in Poland who insist

610
00:35:00.960 --> 00:35:04.480
on speaking Polish on Facebook. I can actually translate it

611
00:35:04.880 --> 00:35:08.920
a little bit, So Babel is getting closer. I curse

612
00:35:09.039 --> 00:35:12.480
every single time when I use my Nexus, because while

613
00:35:12.519 --> 00:35:16.440
the Google recognition is good in German, I have certain

614
00:35:16.480 --> 00:35:19.280
things I just want a call and pronounce in English,

615
00:35:19.360 --> 00:35:22.000
or I have English research, and they don't like me

616
00:35:22.159 --> 00:35:26.480
to be bilingual. They like me to be single monolingual,

617
00:35:27.360 --> 00:35:29.239
so I still have to train it a little bit.

618
00:35:29.280 --> 00:35:32.440
But I'm also not the normal case. But it's getting better.

619
00:35:32.480 --> 00:35:35.559
And suddenly, even when I was sitting in lubec I

620
00:35:35.599 --> 00:35:38.719
only we've moved recently to Berlin. Even when I was

621
00:35:38.719 --> 00:35:41.960
in a smaller town like BlueBag, I suddenly had access

622
00:35:42.079 --> 00:35:45.400
to the world. And that's also and I still think

623
00:35:45.679 --> 00:35:48.800
that podcasting has the biggest part of it. It's still

624
00:35:48.840 --> 00:35:53.119
my favorite form of consumption. And I'm set mentioned to

625
00:35:53.199 --> 00:35:55.880
you that I actually have to have more podcasts because

626
00:35:55.920 --> 00:35:58.119
here in Berlin, suddenly I have more communing times through

627
00:35:58.159 --> 00:36:01.800
public transport, running out of podcasts all the time, So

628
00:36:02.000 --> 00:36:05.039
I'm out there and trying to figure out new stuff,

629
00:36:05.039 --> 00:36:05.960
which is exciting.

630
00:36:06.480 --> 00:36:09.920
Yeah, and I think, you know, as content comes into

631
00:36:10.280 --> 00:36:14.000
the podcasting area, it is becoming more more global. But

632
00:36:14.559 --> 00:36:18.039
I've been noticing an interesting kind of observation that I've

633
00:36:18.039 --> 00:36:22.159
been hearing from others about, you know, content creation versus

634
00:36:22.440 --> 00:36:25.840
kind of consumption as you look kind of globally, and

635
00:36:26.440 --> 00:36:30.280
what I keep hearing is that content creation tends to

636
00:36:30.320 --> 00:36:35.599
be more linked up with with language. Right, So in

637
00:36:35.679 --> 00:36:39.599
certain countries are basically all all all countries if you

638
00:36:39.679 --> 00:36:44.760
think about Mandarin and German and you know, all all

639
00:36:44.800 --> 00:36:49.280
these other languages you know, around the world, people primarily

640
00:36:49.280 --> 00:36:54.039
speak those local country, local country languages as their primary right.

641
00:36:54.199 --> 00:36:58.559
So when they produce content, they are most comfortable probably

642
00:36:58.599 --> 00:37:03.000
recording a podcast like this in their native language, right So,

643
00:37:03.639 --> 00:37:06.400
But on the other hand, the consumption side, if they

644
00:37:06.440 --> 00:37:08.760
have a second language, they're probably like, you know, a

645
00:37:08.800 --> 00:37:11.480
lot like you, or they can listen to English and

646
00:37:11.519 --> 00:37:14.679
they can get access to a world of content on

647
00:37:15.039 --> 00:37:17.280
you know, in North America and it's coming out of

648
00:37:17.599 --> 00:37:20.360
you know, other parts of the country. They can consume

649
00:37:20.400 --> 00:37:23.119
that content. So I guess there's a little bit of

650
00:37:23.119 --> 00:37:26.280
a of a struggle there. I guess is the future

651
00:37:26.320 --> 00:37:30.480
of podcasting going to be more linked up with different

652
00:37:30.559 --> 00:37:32.599
languages around the world. So if you think about the

653
00:37:33.320 --> 00:37:37.039
size of China and how China is starting to show

654
00:37:37.079 --> 00:37:41.280
up in the top five ranked most downloaded podcast countries, right,

655
00:37:41.320 --> 00:37:43.559
it's number four already and it's starting to ramp up.

656
00:37:43.599 --> 00:37:49.159
And other countries like Japan and Korea are also rising

657
00:37:49.239 --> 00:37:52.159
up and they're already in the top ten. So you're

658
00:37:52.159 --> 00:37:55.320
starting to see these these languages that are very global,

659
00:37:55.519 --> 00:37:58.880
right and have lots and lots of people out there,

660
00:37:58.920 --> 00:38:02.880
and more and more people that will be able to

661
00:38:02.920 --> 00:38:07.840
consume that local language content. What do you think is

662
00:38:07.880 --> 00:38:11.280
going to wind up happening? Is English going to maintain

663
00:38:12.079 --> 00:38:15.719
its dominance in podcasting or do you think that from

664
00:38:15.760 --> 00:38:19.679
a content production standpoint that other languages are going to

665
00:38:19.719 --> 00:38:25.599
start dominating this from a content provider perspective, and is

666
00:38:25.599 --> 00:38:28.719
there going to be an audience for that stuff if

667
00:38:28.800 --> 00:38:31.480
people are listening mostly to English content.

668
00:38:33.559 --> 00:38:39.639
I actually started when I heard that fifteenth of October,

669
00:38:39.880 --> 00:38:43.079
and I started my own podcast somewhere in the middle

670
00:38:43.079 --> 00:38:46.039
of November. And it took me that long to get

671
00:38:46.079 --> 00:38:50.199
started in podcasting because I needed to secure web server

672
00:38:50.280 --> 00:38:52.920
which was safe against download numbers. I had a full

673
00:38:52.960 --> 00:38:57.280
gigabyte of quota, and from time to time I would

674
00:38:57.320 --> 00:39:01.239
help other podcasting friends who had become more popular, who

675
00:39:01.280 --> 00:39:05.000
had bandwidth issues back then, and I said, I can

676
00:39:05.039 --> 00:39:07.639
host some of your clients, some of your files and

677
00:39:07.679 --> 00:39:11.239
a problem. And when you asked me to talk to you,

678
00:39:11.280 --> 00:39:14.559
I said, okay, I haven't had a published broadcast since

679
00:39:14.599 --> 00:39:17.239
two thousand and seven, and that is like nearly six

680
00:39:17.360 --> 00:39:20.679
years ago. That's bad. But at the same time, I've

681
00:39:20.719 --> 00:39:24.280
always been in that mindset of content producer. And as

682
00:39:24.320 --> 00:39:26.719
you said, I'm a consultant. I teach a lot. I

683
00:39:26.760 --> 00:39:30.039
love teaching normal people how to use these tools and

684
00:39:30.119 --> 00:39:33.079
a variety of things. And there's one thing, and I'm

685
00:39:33.079 --> 00:39:36.280
mixing five things together, but I'll get to them one

686
00:39:36.320 --> 00:39:42.360
by one. Most podcasters hate all other kinds of media production,

687
00:39:42.599 --> 00:39:46.000
and it's their downfall. They just want to do audio

688
00:39:46.800 --> 00:39:49.320
and for example, don't want to do show notes or

689
00:39:49.440 --> 00:39:52.519
don't think about where else they should publish it. And

690
00:39:52.559 --> 00:39:56.199
they say, basically they want to be radio moderators and

691
00:39:56.480 --> 00:39:59.320
want to be on radio. That's the basic behind it.

692
00:39:59.320 --> 00:40:02.239
If you are a more and media producer, you have

693
00:40:02.320 --> 00:40:05.159
to understand and there's a word producer in it. And

694
00:40:05.199 --> 00:40:07.960
I when I talk to my clients. I always call

695
00:40:08.079 --> 00:40:11.119
that you need to leave the point of the consumer.

696
00:40:11.239 --> 00:40:14.599
As a consumer, I can say I hate video. As

697
00:40:14.599 --> 00:40:17.239
a producer, I have to say it doesn't matter if

698
00:40:17.280 --> 00:40:19.920
I hate it or not. What's my audience? What do

699
00:40:19.960 --> 00:40:23.599
they want? And in my case, for example, when I

700
00:40:23.639 --> 00:40:26.039
talked to journalists and they asked me, can we do

701
00:40:26.079 --> 00:40:28.639
a video, my first answer is yes, And I hate

702
00:40:28.719 --> 00:40:32.800
video because I'm producer mindset, it doesn't matter what I want.

703
00:40:32.840 --> 00:40:36.840
And I was involved in something called the European Podcast Award.

704
00:40:37.320 --> 00:40:39.119
I had to leave that just because of time, but

705
00:40:39.159 --> 00:40:42.480
we're still on very friendly terms and I look fascinated

706
00:40:42.559 --> 00:40:45.920
at it. And we have local editors there because most

707
00:40:45.960 --> 00:40:48.039
of the people produce in a local language, and I

708
00:40:48.079 --> 00:40:50.960
only as a SAD speak German and English, and we

709
00:40:51.039 --> 00:40:53.440
have people in French and an Italian and all the

710
00:40:53.519 --> 00:40:57.360
other big countries and also the smaller countries. And as

711
00:40:57.360 --> 00:41:01.320
you said, they are more comfortable in produce using something

712
00:41:01.360 --> 00:41:06.000
in their own language first, because the fluency who somebody

713
00:41:06.079 --> 00:41:09.760
like myself has needs to be trained. And most people,

714
00:41:09.880 --> 00:41:14.960
well they can understand English, cannot necessarily speak English. Often

715
00:41:15.000 --> 00:41:19.840
they have accents, they have wordflow, plot problems, so that

716
00:41:20.000 --> 00:41:23.119
is a hesitation, and then it's embarrassing. The smarter a

717
00:41:23.159 --> 00:41:26.679
person is, the more embarrassing they find it if they

718
00:41:26.800 --> 00:41:30.360
speak simple, and if you don't have a big vocabulary,

719
00:41:30.639 --> 00:41:34.079
you have to speak simple. Hi, my name is Nicole.

720
00:41:34.239 --> 00:41:37.199
I come from Berlin. And that's embarrassing if you're an

721
00:41:37.280 --> 00:41:40.760
intelligent person. So you need to get over this. And

722
00:41:41.440 --> 00:41:44.719
the same when you start podcasting at all in any language,

723
00:41:44.840 --> 00:41:47.039
you have as oh my god, how does my voice sound?

724
00:41:47.800 --> 00:41:51.199
How is that? And this is like doubled when it's

725
00:41:51.199 --> 00:41:55.000
a foreign language unless you're really confident. And I have

726
00:41:55.119 --> 00:41:58.280
the advantage. I knew that people like my voice, and

727
00:41:58.320 --> 00:42:00.599
I was back in two thousand and four, only one

728
00:42:00.639 --> 00:42:05.079
of the few German podcasters. I also am a woman,

729
00:42:05.159 --> 00:42:07.280
and I'm talking about tech. I knew I had a

730
00:42:07.400 --> 00:42:10.880
kind of audience, and they told me years later year

731
00:42:10.920 --> 00:42:14.440
in the beginning that English was okay, but well, your

732
00:42:14.599 --> 00:42:18.000
voice was nice. That was fine for me. The reason

733
00:42:18.039 --> 00:42:20.320
to start podcasting, by the way, was to have a

734
00:42:20.360 --> 00:42:23.360
reason to speak English. Because of my daily life, I

735
00:42:23.360 --> 00:42:26.039
didn't have no reason at all to speak English, so

736
00:42:26.119 --> 00:42:30.239
that was my speaking of English. The part what you

737
00:42:30.280 --> 00:42:34.000
said about the difference between production and consumption. If I

738
00:42:34.159 --> 00:42:37.840
want to start something, I will naturally think about the

739
00:42:37.840 --> 00:42:40.440
local language because I'm more safe and and I feel

740
00:42:40.480 --> 00:42:43.559
more comfortable. I know the words. It is not so

741
00:42:43.679 --> 00:42:46.920
much effort. And I can also talk to an audience

742
00:42:47.039 --> 00:42:50.239
which I know over the years, especially through my listening,

743
00:42:50.960 --> 00:42:54.000
through my watching of movies and TV shows. I also

744
00:42:54.039 --> 00:42:57.800
build up pop culture knowledge, so I can talk to

745
00:42:57.840 --> 00:43:00.880
you about I know what Kansas means, and I know

746
00:43:00.920 --> 00:43:03.519
what the red Shoes means, and I also know some

747
00:43:03.559 --> 00:43:06.719
other things. And that learn lowhand currently still is in

748
00:43:06.800 --> 00:43:11.599
the bettery Ford clinic. That's a whole different world. And

749
00:43:11.679 --> 00:43:14.360
if I'm not engaged in that, I also feel hesitant

750
00:43:14.400 --> 00:43:17.840
because if I do talk about things, I might not

751
00:43:17.960 --> 00:43:20.800
be using the right stuff. That's the flip side for

752
00:43:21.039 --> 00:43:25.000
the For example, American producers, if they would start sometimes

753
00:43:25.000 --> 00:43:27.400
to think about that a lot of their audience comes

754
00:43:27.400 --> 00:43:32.480
from the outside, maybe they wouldn't be so so specific.

755
00:43:33.079 --> 00:43:36.159
Like my standard example for that is don't say, oh,

756
00:43:36.440 --> 00:43:39.719
think about your for one k, but how you could

757
00:43:39.800 --> 00:43:43.119
say think about your retirement. Both would be understood, but

758
00:43:43.199 --> 00:43:47.800
your international audience would say, oh, retirement, because Americans very

759
00:43:47.800 --> 00:43:50.280
often are so obnoxious. We learned that for one k

760
00:43:50.679 --> 00:43:53.920
is that retirement thing. But at the end of the day,

761
00:43:54.000 --> 00:43:57.400
that's something why more consumption is done. You only have

762
00:43:57.480 --> 00:44:00.360
to have a passive understanding. Most of them want to

763
00:44:00.440 --> 00:44:04.760
learn language about that, and also that's maybe another missing part.

764
00:44:05.159 --> 00:44:07.800
I have a lot of offering in German for tech,

765
00:44:08.159 --> 00:44:10.920
but quite honestly, I like to listen to the Silicon

766
00:44:11.039 --> 00:44:15.280
Valley level and that's not what's provided here. So I'm

767
00:44:15.320 --> 00:44:18.559
looking out the higher quality. And to be not nice

768
00:44:18.599 --> 00:44:21.519
again to you, you have a league of soccer players

769
00:44:22.599 --> 00:44:25.480
and take the take the best team you have and

770
00:44:25.559 --> 00:44:29.440
send it to the World Cup. Chances if you if

771
00:44:29.440 --> 00:44:31.960
you get to the half final, that would be a surprise,

772
00:44:32.440 --> 00:44:36.679
because I'm sorry, because you're not that good. It's like,

773
00:44:37.639 --> 00:44:40.320
by any chance could happen, but you are not that good.

774
00:44:40.320 --> 00:44:43.840
Because the level which is played here in soccer or

775
00:44:43.840 --> 00:44:46.719
football as we like to say, is so much higher

776
00:44:46.840 --> 00:44:49.280
and so much advanced that you can try as much

777
00:44:49.280 --> 00:44:52.400
as you want, you get the old stars and they

778
00:44:52.519 --> 00:44:56.119
still king. As in your case. So in converse, when

779
00:44:56.199 --> 00:45:00.000
I listen to tech podcast, even though language is German

780
00:45:00.119 --> 00:45:02.639
and even though they might be clever people, I can

781
00:45:02.760 --> 00:45:07.199
listen to the source. If I'm interested in fashion or whatever,

782
00:45:07.519 --> 00:45:10.559
I probably will watch directly stuff from New York Fashion

783
00:45:10.599 --> 00:45:13.199
Week and not what I have around here in Berlin.

784
00:45:13.320 --> 00:45:13.880
So that is.

785
00:45:14.280 --> 00:45:18.519
Important, is the thing you're talking about something where somebody

786
00:45:18.519 --> 00:45:22.119
else is offering it at a higher quality content wise,

787
00:45:22.440 --> 00:45:24.800
then you might have a harder time for people to listen.

788
00:45:24.800 --> 00:45:27.880
If you but somebody in an audience where you talk

789
00:45:27.960 --> 00:45:30.599
to what I like to call normal people, whether the

790
00:45:30.679 --> 00:45:32.920
language of English is not as high, you have a

791
00:45:33.000 --> 00:45:37.639
much better chance of producing in local language. You have

792
00:45:37.679 --> 00:45:39.920
the research in English, you can listen to the English

793
00:45:39.960 --> 00:45:42.719
stuff and you translated. Germany is quite known for their

794
00:45:42.719 --> 00:45:46.440
copycats in startup land, and that's not very much that

795
00:45:46.559 --> 00:45:49.599
we are just copying in ideas and executing them better.

796
00:45:49.840 --> 00:45:53.199
It's also adapted to the local market. And adapted to

797
00:45:53.239 --> 00:45:57.440
the local market means, for example, in applications, I have

798
00:45:57.519 --> 00:46:00.480
the right time zone, my week starts on money and

799
00:46:00.519 --> 00:46:03.880
not on Sunday. It's all the little things, and so

800
00:46:04.000 --> 00:46:07.519
depending on the audience you're targeting, it can make so

801
00:46:07.639 --> 00:46:11.400
much more sense to go for a local thing. If

802
00:46:11.440 --> 00:46:15.079
I listen, for example, to a TV show a podcast

803
00:46:15.119 --> 00:46:19.159
which talks about the current things in America and I listen,

804
00:46:19.199 --> 00:46:22.679
for example, to Framerate, they talk about cable cutting, they're

805
00:46:22.760 --> 00:46:26.639
talking about HBO, they're talking about the new seasons. It

806
00:46:26.679 --> 00:46:28.920
took me a while to even learn that you have

807
00:46:29.239 --> 00:46:33.920
seasons in America, for example, now everything has stopped, everything

808
00:46:33.960 --> 00:46:37.320
has finished, that you have your reruns. Because here in Germany,

809
00:46:37.400 --> 00:46:40.280
when we have an American television show, it's just shown

810
00:46:40.400 --> 00:46:42.639
and we were wondering, why the hell do you always

811
00:46:42.679 --> 00:46:46.079
have a Christmas episode or a Halloween episode. Well, because

812
00:46:46.119 --> 00:46:48.239
you know when it's going to air, and you know

813
00:46:48.320 --> 00:46:50.639
it's going to be the right time, we have them

814
00:46:50.639 --> 00:46:53.239
in the middle of the summer and this kind of stuff,

815
00:46:53.280 --> 00:46:56.480
so we go back to the point of consumption. Is

816
00:46:56.519 --> 00:47:00.280
also the exotic window into the world I can get

817
00:47:00.320 --> 00:47:03.800
to experience other ideas. There was a feedback I was

818
00:47:03.920 --> 00:47:06.360
always getting when I said, why the hell do you

819
00:47:06.480 --> 00:47:09.599
listen to me? It is like I like to talk,

820
00:47:09.719 --> 00:47:12.119
like to train my English, but just out of curiosity,

821
00:47:12.639 --> 00:47:15.519
why And they would go, well, you have a different

822
00:47:15.599 --> 00:47:19.239
perspective on things, and you have a different viewpoint, and

823
00:47:19.320 --> 00:47:22.519
some of that we haven't thought about before. So that

824
00:47:22.679 --> 00:47:25.079
is something where you start listening to others and say, hey,

825
00:47:25.199 --> 00:47:28.079
I can have a window into their world, how their

826
00:47:28.159 --> 00:47:32.000
daily life is. I learned through podcasting, for example, how

827
00:47:32.119 --> 00:47:37.199
bismal the American healthcare system is. As one podcaster told me, well,

828
00:47:37.239 --> 00:47:40.320
I'm really feeling sick. Sick. I think I have broken whips,

829
00:47:40.599 --> 00:47:43.000
but I need to wait until I can get into

830
00:47:43.039 --> 00:47:46.880
the er because I otherwise cannot pay to go there,

831
00:47:47.000 --> 00:47:49.880
and I can't even go there for coughing medicine. It's

832
00:47:49.920 --> 00:47:53.280
like what And that gives you a different perspective on

833
00:47:53.320 --> 00:47:57.599
the international part. So content production, especially if you want

834
00:47:57.639 --> 00:48:01.000
to make earn money, for example, you have to go

835
00:48:01.119 --> 00:48:04.360
local language because you will not get any local advertisement.

836
00:48:04.480 --> 00:48:08.519
To go anything international, that's not going to work.

837
00:48:08.599 --> 00:48:13.480
Yeah, So the whole aspect of content production versus consumption,

838
00:48:13.760 --> 00:48:17.639
I think is a different situation. Yes, But I also

839
00:48:17.960 --> 00:48:22.440
wonder about, you know, the huge languages around the world,

840
00:48:22.519 --> 00:48:27.559
like Mandarin and other languages, I mean even even German.

841
00:48:27.760 --> 00:48:31.519
What is the future of consumption of podcasts coming out

842
00:48:31.519 --> 00:48:35.840
of those countries. Is it going to need to follow

843
00:48:35.880 --> 00:48:39.079
the same paradigm somewhat of what's happening here in North

844
00:48:39.119 --> 00:48:44.119
America where it's put out as English, or are we

845
00:48:44.239 --> 00:48:48.599
going to see big podcasters come out of like China

846
00:48:49.719 --> 00:48:55.039
that will be in Mandarin, that will find global success,

847
00:48:55.119 --> 00:48:58.679
just not in the English speaking countries, or it will

848
00:48:58.800 --> 00:49:02.239
just be people this speak Chinese in all countries around

849
00:49:02.280 --> 00:49:04.280
the world. So it becomes kind of a different kind

850
00:49:04.320 --> 00:49:08.079
of a market for podcasting compared to what we've seen today.

851
00:49:09.760 --> 00:49:13.039
Professional interest besides, how much interest do you have that

852
00:49:13.159 --> 00:49:17.840
there are suddenly five million podcasts in German? You personally, I.

853
00:49:17.800 --> 00:49:20.960
Don't have a lot of desire to listen to because

854
00:49:20.960 --> 00:49:24.000
I don't speak German. So it's so it really comes.

855
00:49:24.199 --> 00:49:29.239
That's exactly it comes again. The limits of my languages

856
00:49:29.239 --> 00:49:31.840
are the limits of my world. I don't care what's

857
00:49:31.840 --> 00:49:34.159
happening in India, and the only thing I care about

858
00:49:34.159 --> 00:49:36.480
Indian is like Indian food, and I really love it.

859
00:49:36.679 --> 00:49:40.039
I don't care about Mandarin, even though as far as

860
00:49:40.079 --> 00:49:42.639
I understand, the Chinese languages have the problem if you

861
00:49:42.679 --> 00:49:46.119
didn't learn them as a child, Really we as Westerners

862
00:49:46.159 --> 00:49:51.760
lost the hearing, the hearing that we can differentiate the language.

863
00:49:52.400 --> 00:49:55.639
I also sound sensitive, so different kind of screaming doesn't

864
00:49:55.639 --> 00:49:58.239
work for me. So for me personally and for everybody

865
00:49:58.280 --> 00:50:03.400
who's listening, the question is a metal question. If you

866
00:50:03.519 --> 00:50:06.199
want to be a producer and you want to have

867
00:50:06.320 --> 00:50:08.880
world fame and you want to grow, and then you

868
00:50:08.920 --> 00:50:12.039
need to look at market and say, Okay, maybe there's

869
00:50:12.320 --> 00:50:15.280
one billion Chinese. That's a great potential. But those one

870
00:50:15.320 --> 00:50:19.039
billion Chinese have a monthly earning off and I don't

871
00:50:19.079 --> 00:50:21.039
on the market blah blah blah. H I go to

872
00:50:21.119 --> 00:50:23.840
Germany and find some German. They are not that many Germans,

873
00:50:23.880 --> 00:50:26.519
but at the same time there's a huge market. So

874
00:50:26.519 --> 00:50:30.719
that's a different discussion than Hey, me myself. I want

875
00:50:30.800 --> 00:50:34.079
to do something, I want to experience something, And that's

876
00:50:34.079 --> 00:50:36.719
an important question I personally, I thought about it in

877
00:50:36.719 --> 00:50:40.599
the past because it has become very often a statement, Oh,

878
00:50:40.679 --> 00:50:44.800
look at China, everybody is going to speak Chinese, and

879
00:50:44.880 --> 00:50:47.679
I think, no, my world is going to be English

880
00:50:47.719 --> 00:50:51.440
and German and anything which automatic translation will be doing.

881
00:50:51.800 --> 00:50:56.559
And especially because I am in to tech, my world

882
00:50:56.679 --> 00:51:01.559
will be focused around North America, most pecifically the West Coast.

883
00:51:01.960 --> 00:51:05.360
So it depends always what kind of audience do you

884
00:51:05.440 --> 00:51:08.480
want to reach. If you want to reach a general audience,

885
00:51:08.880 --> 00:51:11.639
you could say I'm going to Italian, French and German.

886
00:51:11.719 --> 00:51:14.519
At the same time we make same content production, have

887
00:51:14.679 --> 00:51:18.159
then locally translated it, and we have one time effort

888
00:51:18.519 --> 00:51:22.000
and have it doubled in four languages English, Italian, French

889
00:51:22.039 --> 00:51:24.519
and German or whatever, and have it adapted. That could

890
00:51:24.519 --> 00:51:27.719
be a great content strategy if it's just a personal

891
00:51:27.840 --> 00:51:31.559
or semi professional podcaster. I adapted a long time ago,

892
00:51:31.719 --> 00:51:35.000
once I reached that level of fluency. All my communication

893
00:51:35.159 --> 00:51:37.320
is in English. If you see on any of them

894
00:51:37.320 --> 00:51:39.599
on my channels a German thing, it's because I did

895
00:51:39.599 --> 00:51:42.079
it on exit And my Facebook is English, my Twitter

896
00:51:42.239 --> 00:51:45.760
is English, My Google Plus, where I write is English.

897
00:51:45.840 --> 00:51:48.719
My podcasting sometimes when I do it, is also in

898
00:51:48.760 --> 00:51:52.280
English because I know and there's many friends of mine

899
00:51:52.280 --> 00:51:55.920
who mix languages, who go partly English partly German. But

900
00:51:56.039 --> 00:51:58.239
you see that and you see a German here, you

901
00:51:58.280 --> 00:52:02.000
see Polish there, you see something you don't know someplace else.

902
00:52:03.000 --> 00:52:05.679
You don't speak those languages. It annoys you and your

903
00:52:05.760 --> 00:52:09.639
unsubscribe or you unfollow and everything. And this is why

904
00:52:09.679 --> 00:52:12.679
I tell you I keep everything one hundred percent English.

905
00:52:12.880 --> 00:52:15.679
So you're happy because I'm coming to you in a

906
00:52:15.760 --> 00:52:18.960
language you speak, because you, on the other side, are

907
00:52:19.039 --> 00:52:22.119
my quote unquote market. Because I want to talk to you.

908
00:52:22.280 --> 00:52:24.760
I want to engage with you, and that's not not

909
00:52:24.840 --> 00:52:28.360
the German audience. And I struggle very much with it

910
00:52:28.440 --> 00:52:32.599
because basically I have a split personality, especially professional wise.

911
00:52:33.599 --> 00:52:35.800
I do have a name here in the German market.

912
00:52:36.079 --> 00:52:37.599
I have, as you said, I have a book and

913
00:52:37.599 --> 00:52:40.559
I have a readier training which by for example, I'm German,

914
00:52:40.719 --> 00:52:44.079
and I have to redo them completely in English. Because

915
00:52:44.119 --> 00:52:46.880
of the examples and everything, every kind of effort I

916
00:52:46.920 --> 00:52:51.159
can put into marketing. For example, I'm looking more towards

917
00:52:51.519 --> 00:52:54.760
English because I can hire somebody from anywhere of the

918
00:52:54.800 --> 00:52:57.960
world as long as they speak English. I have the

919
00:52:58.000 --> 00:53:02.719
world as my customer base. In theory, my tax account

920
00:53:02.800 --> 00:53:05.599
and told me I'm allowed to make business with the

921
00:53:05.719 --> 00:53:08.360
US and with Switzerland and the West of the European

922
00:53:08.440 --> 00:53:11.360
Union more tax laws. He doesn't know. So I have

923
00:53:11.440 --> 00:53:13.559
the world at my feet, but my tax account and

924
00:53:13.679 --> 00:53:15.960
is telling me I cannot do business with the West.

925
00:53:16.440 --> 00:53:19.199
So we're moving to a global world where we speak

926
00:53:19.519 --> 00:53:23.559
clusters of languages, and the real life things haven't really

927
00:53:23.639 --> 00:53:27.800
caught up with that. Legislation still is very much located

928
00:53:28.000 --> 00:53:32.039
in the local areas. Like I have to buy my

929
00:53:32.119 --> 00:53:35.039
DVDs from the UK to get my English language. I

930
00:53:35.079 --> 00:53:37.880
cannot buy them in America because it's the wrong region code.

931
00:53:38.039 --> 00:53:41.920
And podcasting has this beneficial thing because most of them

932
00:53:41.960 --> 00:53:45.719
are free or there's no mechanism to pay them for.

933
00:53:45.800 --> 00:53:49.599
Most of them are free available through itones, and everybody

934
00:53:49.639 --> 00:53:52.039
can can use them or some other player wherever you

935
00:53:52.039 --> 00:53:55.559
get it from, and it's accessible from everywhere, and is

936
00:53:55.599 --> 00:54:00.199
I think the part where podcasting also drew so much.

937
00:54:00.760 --> 00:54:03.280
Being somebody who has been around in two thousand and four,

938
00:54:03.400 --> 00:54:05.719
I remember the June of I think it's June or

939
00:54:05.800 --> 00:54:08.559
July of two thousand and five when Apple switched on

940
00:54:08.639 --> 00:54:12.719
iTunes and we had a strong community going on, very grassroot,

941
00:54:12.800 --> 00:54:16.719
but that community was not solified enough to withstand the

942
00:54:17.000 --> 00:54:20.599
not eight hundred but eight thousand pound gorilla of iTunes.

943
00:54:20.679 --> 00:54:24.519
I mentioned before, I lent my gigabyte of bandwidth, and

944
00:54:24.559 --> 00:54:26.440
there were some people. It was end of the month

945
00:54:26.519 --> 00:54:29.519
iTunes was started, and he said, yay, iTunes is coming

946
00:54:29.559 --> 00:54:32.679
in podcasting, and two days later they said, and my

947
00:54:32.960 --> 00:54:35.519
quota is gone. And it was like the second of

948
00:54:35.920 --> 00:54:38.639
the next month, like three days later he said, yay,

949
00:54:39.000 --> 00:54:43.599
it's gone again. Because suddenly the masses came along and

950
00:54:43.679 --> 00:54:47.239
said yay podcasting, and this is something where podcasting never

951
00:54:47.320 --> 00:54:50.119
has recovered from. And this is also I think why

952
00:54:50.119 --> 00:54:53.039
it's still a little bit step childish because it never

953
00:54:53.119 --> 00:54:56.519
had the chance to grow enough strong enough. Except for

954
00:54:56.639 --> 00:55:00.559
certain exceptions. I love how the quality production of most

955
00:55:00.559 --> 00:55:03.599
of the podcast has gone up. That's also hindering for

956
00:55:03.639 --> 00:55:07.440
some people because it's not just me and my headset anymore,

957
00:55:07.519 --> 00:55:11.199
but it's I. I complimented you before on your great

958
00:55:11.360 --> 00:55:14.199
sound recording, and I paid a lot of attention to

959
00:55:14.280 --> 00:55:17.679
that myself. When we have that, and it's so amazing.

960
00:55:17.719 --> 00:55:20.360
There are so many different aspects and it's so fragmented

961
00:55:20.400 --> 00:55:23.000
at the same time, and it's it's hard to see

962
00:55:23.039 --> 00:55:24.760
where it's going to be in the future. I just

963
00:55:24.840 --> 00:55:28.239
know one thing, audio for me, in whatever form it

964
00:55:28.360 --> 00:55:32.480
comes along, is part of my daily life. It's the

965
00:55:32.679 --> 00:55:36.119
topics I'm interested in, and I'm into the tech stuff

966
00:55:36.159 --> 00:55:39.760
and everything, and whatever other topic you might have. You

967
00:55:39.840 --> 00:55:42.760
can go out and find something to your interest based

968
00:55:42.800 --> 00:55:45.960
in the languages you are interested in, and this is

969
00:55:45.960 --> 00:55:48.199
why it's great that is produced in the local languages.

970
00:55:48.280 --> 00:55:51.199
Maybe you want to learn French or Italian and you

971
00:55:51.280 --> 00:55:54.719
can go and probably find your tech podcast in Italian

972
00:55:54.800 --> 00:55:57.960
if that is something you're interested in, and that's awesome.

973
00:55:58.639 --> 00:56:02.719
Yeah, I think. I mean the choice is really what's

974
00:56:02.920 --> 00:56:06.280
so powerful about it, and it is free. Though I

975
00:56:06.320 --> 00:56:09.639
think that there's probably going to be a movement towards

976
00:56:09.800 --> 00:56:12.880
a little bit more monetization on kind of paid podcasts

977
00:56:12.880 --> 00:56:16.239
at some point, but I think it's just it's just

978
00:56:16.280 --> 00:56:18.320
a matter of time before it kind of a certain

979
00:56:18.360 --> 00:56:20.760
subset of content moves in that direction, and that the

980
00:56:20.800 --> 00:56:24.639
platforms will support monetization on. It's very similar to like

981
00:56:24.679 --> 00:56:28.079
an audiobook model, is why I think where it will

982
00:56:28.360 --> 00:56:31.079
wind up at some point. But I do still come

983
00:56:31.119 --> 00:56:39.360
back to this language thing though. Huge growth in content

984
00:56:39.400 --> 00:56:45.559
production in places like China or in Spain or are

985
00:56:45.599 --> 00:56:48.840
probably not going to impact me directly and my consumption

986
00:56:48.960 --> 00:56:51.920
of podcasts. I'm looking at it more from a global

987
00:56:51.960 --> 00:56:56.480
perspective and how that might impact kind of overall podcasting

988
00:56:57.079 --> 00:57:00.639
and how it's going to grow. And I I really

989
00:57:00.639 --> 00:57:04.440
am strongly starting to think that language is going to

990
00:57:04.440 --> 00:57:08.000
be the key driver of success for the overall podcasting

991
00:57:08.039 --> 00:57:08.559
in general.

992
00:57:09.639 --> 00:57:12.960
Well, you have a part, and this is something where

993
00:57:15.119 --> 00:57:18.320
I don't try to be mean but it's nice to

994
00:57:18.559 --> 00:57:22.159
make fun of Americans once in a while because especially

995
00:57:22.159 --> 00:57:24.599
and I put in the UK in a similar world,

996
00:57:24.599 --> 00:57:28.159
the monolingual English speaking world has a hard time understanding

997
00:57:28.159 --> 00:57:31.400
that there's a West of the world. And I always

998
00:57:31.440 --> 00:57:35.239
call it a stepchild syndrome. I am, I'm a stepchild.

999
00:57:35.320 --> 00:57:38.199
You're the real child. And I always get told, well,

1000
00:57:38.239 --> 00:57:41.199
not for you. So you have some famous podcasters as

1001
00:57:41.239 --> 00:57:43.519
go oh, we have a competition and everything, and it's

1002
00:57:43.559 --> 00:57:48.320
awesome on the US for those few states, and it's like, hey,

1003
00:57:48.360 --> 00:57:51.079
I'm listening too. I have my own reach. I can

1004
00:57:51.639 --> 00:57:54.320
bring stuff out. I make recommendations about the things you

1005
00:57:54.360 --> 00:57:56.960
can buy in the US. I regularly buy in the

1006
00:57:57.079 --> 00:58:00.280
US every time somebody like myself comes over. We have

1007
00:58:00.360 --> 00:58:03.880
people before we send out. I buy my stuff on Amazon,

1008
00:58:04.079 --> 00:58:06.239
get it delivered to a friend who then brings it

1009
00:58:06.239 --> 00:58:08.519
to me to the hotel where we meet, and then

1010
00:58:08.559 --> 00:58:10.960
I bring it back. We usually have an empty suitcase

1011
00:58:10.960 --> 00:58:13.159
with that because we bring so much stuff back because

1012
00:58:13.199 --> 00:58:15.800
the exchange rate is so great, and we have this

1013
00:58:15.920 --> 00:58:18.599
kind of stuff where we go around and as you said,

1014
00:58:18.639 --> 00:58:22.679
the language part, is it going to impact you personally? Know?

1015
00:58:23.000 --> 00:58:25.599
Except you want to learn something new, but you are

1016
00:58:25.639 --> 00:58:29.679
as the receiver a kind of set. And I wanted

1017
00:58:29.679 --> 00:58:32.880
to say about the monetization. Many people always think you

1018
00:58:32.960 --> 00:58:35.840
have to do payment for that kind of stuff. I

1019
00:58:35.880 --> 00:58:38.760
think it's a great thing if you have advertisement, if

1020
00:58:38.800 --> 00:58:42.440
you have some kind of other why other ways I've done,

1021
00:58:42.519 --> 00:58:46.039
for example, podcasts in the past. I like to do

1022
00:58:46.159 --> 00:58:50.519
pre conference podcasts, and my benefit my payment out of

1023
00:58:50.559 --> 00:58:53.519
that for putting in that kind of work was, first

1024
00:58:53.559 --> 00:58:54.880
of all, I got to talk to a lot of

1025
00:58:54.920 --> 00:58:59.079
interesting people. And I'm an introvert, so it's harder for

1026
00:58:59.119 --> 00:59:01.960
me to talk to people, which you probably wouldn't be

1027
00:59:02.079 --> 00:59:05.639
listening to this, But it's not hard for me, and

1028
00:59:05.679 --> 00:59:08.199
I'm not shy or anything, but it's an effort for

1029
00:59:08.239 --> 00:59:11.199
me to say and work a room or anything. By podcasting,

1030
00:59:11.280 --> 00:59:13.519
I have people passing me by, turning around and say,

1031
00:59:13.679 --> 00:59:16.960
you're only call right. I recognize your voice, so I

1032
00:59:17.079 --> 00:59:19.679
put something in. I get a feedback, and I can

1033
00:59:19.719 --> 00:59:22.599
also tell you let me, for example, as a podcaster,

1034
00:59:22.960 --> 00:59:26.679
give me sometimes reasons to do demographics. I can tell

1035
00:59:26.719 --> 00:59:29.920
you something about myself. I'm mildly willing to give you

1036
00:59:29.960 --> 00:59:33.239
some information as a podcaster, and then you can tell people, well,

1037
00:59:33.280 --> 00:59:35.920
we have an international audience. We have an audience from

1038
00:59:36.000 --> 00:59:39.360
thirty to something. This is their school degree, and blah

1039
00:59:39.400 --> 00:59:42.639
blah blah. You came back to the question and leading

1040
00:59:42.719 --> 00:59:46.960
up to that, if it doesn't concern me personally, should

1041
00:59:46.960 --> 00:59:49.679
it concern me on a global level that changes are

1042
00:59:50.039 --> 00:59:53.480
done because the audience is just so much bigger, for example,

1043
00:59:53.519 --> 00:59:56.440
in China or in India. And I think yes, because

1044
00:59:56.480 --> 00:59:59.400
if I'm an international company and I say, well, I

1045
00:59:59.480 --> 01:00:02.119
have money you spend on a podcast or on some

1046
01:00:02.239 --> 01:00:05.079
other way, and there we have a billion Chinese or

1047
01:00:05.119 --> 01:00:08.840
we have just two hundred and eighty million US citizens.

1048
01:00:09.480 --> 01:00:13.760
Let's go with the Chinese. Then it could be relevant

1049
01:00:13.840 --> 01:00:17.519
also for big language clusters like Spanish or like English,

1050
01:00:17.800 --> 01:00:20.480
because maybe those people then say, well, I have an

1051
01:00:20.480 --> 01:00:24.239
easier time going to that audience. And also there's a

1052
01:00:24.320 --> 01:00:29.480
part when certain changes are happening, like it's great that

1053
01:00:29.559 --> 01:00:32.360
the app economy is coming out of Silicon Valley, but

1054
01:00:32.480 --> 01:00:36.519
in traditional mobile sense, America is something which I have

1055
01:00:36.599 --> 01:00:39.079
fun with every single time I'm over there, every time

1056
01:00:39.360 --> 01:00:41.880
I make a photograph of some advertisement where they call

1057
01:00:41.920 --> 01:00:46.199
it least dropped calls of all the providers drop calls

1058
01:00:46.199 --> 01:00:48.559
in Germany happen when you drive on the Autobahn with

1059
01:00:48.639 --> 01:00:51.119
two hundred and you have a phone conversation and you're

1060
01:00:51.199 --> 01:00:53.960
changing towers, and even then you don't have drop calls.

1061
01:00:54.280 --> 01:00:59.880
So there's different technical standards and there's different movement towards it,

1062
01:01:00.079 --> 01:01:03.280
and it seems totally unrelated. But there was a big

1063
01:01:03.400 --> 01:01:08.960
article on supply change management chain management from Apple and

1064
01:01:09.000 --> 01:01:12.199
they actually said, well, we produce in China because we

1065
01:01:12.280 --> 01:01:17.039
have customers worldwide, and why not produce in China, especially

1066
01:01:17.079 --> 01:01:19.920
when there is a scale we can get if we

1067
01:01:19.960 --> 01:01:23.679
need thirty thousand workers today additional to what we have

1068
01:01:23.840 --> 01:01:27.559
in America. We don't even have it all over America

1069
01:01:27.639 --> 01:01:30.639
in China, we just go over to the next company

1070
01:01:30.719 --> 01:01:35.519
who has them. And there's this outcry from the Americans,

1071
01:01:35.519 --> 01:01:38.039
for example, to say, oh, it has to be produced

1072
01:01:38.079 --> 01:01:41.000
in the US because otherwise, And that's the point when

1073
01:01:41.039 --> 01:01:43.199
I say, well, there's a global world and we have

1074
01:01:43.280 --> 01:01:47.599
money too. And by the way, are you realizing what

1075
01:01:47.639 --> 01:01:51.079
it means if you think in local terms? And this

1076
01:01:51.159 --> 01:01:54.440
is why the keynote from Apple was so interesting, because

1077
01:01:54.480 --> 01:01:57.920
the MacBook pro is going to be assembled in the US,

1078
01:01:58.480 --> 01:02:01.440
which probably just means putting three pieces together, but suddenly

1079
01:02:01.519 --> 01:02:05.920
it has the label done in the US. And by comparison,

1080
01:02:06.079 --> 01:02:08.480
if I, for example, look at the market. You were

1081
01:02:08.760 --> 01:02:12.440
again talking about the global perspective. If I speak here

1082
01:02:12.719 --> 01:02:16.599
in Germany English, and you need a producer for your podcast,

1083
01:02:16.719 --> 01:02:19.079
or you need somebody to do something for your podcast,

1084
01:02:19.559 --> 01:02:22.119
everything is virtual. I can do that from here. I

1085
01:02:22.159 --> 01:02:24.960
may have different living costs, and suddenly there is a

1086
01:02:25.039 --> 01:02:29.159
movement from the international side and the international production levels

1087
01:02:29.440 --> 01:02:32.519
because maybe I'm fully trained and it doesn't really matter.

1088
01:02:32.559 --> 01:02:36.079
For example, if I only speak Chinese and I just

1089
01:02:36.119 --> 01:02:38.800
need to clean up your audio and get all the

1090
01:02:38.800 --> 01:02:41.199
ams and the ooms, and if you pay me two

1091
01:02:41.239 --> 01:02:45.400
dollars an hour, I'm richly paid. That is a different

1092
01:02:45.480 --> 01:02:49.320
perspective on global So it's great and relevant to look

1093
01:02:49.360 --> 01:02:52.840
at these global movements and pay attention closely to them

1094
01:02:53.199 --> 01:02:56.519
to identify the chances. Hey, maybe I can do something

1095
01:02:56.519 --> 01:02:59.360
in a different language and have more, more reach or

1096
01:02:59.400 --> 01:03:02.920
more But also the parts where it's about going to

1097
01:03:02.960 --> 01:03:05.559
different markets. And there's one tip. If you really have

1098
01:03:05.639 --> 01:03:09.440
a successful podcast, for example, and you have the content,

1099
01:03:09.880 --> 01:03:13.480
because it's always about the content, do start, for example,

1100
01:03:13.599 --> 01:03:18.280
talking to others and make alliances with them and say,

1101
01:03:18.320 --> 01:03:21.320
for example, to the German, Hey, we're going to help

1102
01:03:21.400 --> 01:03:23.840
you out with the content. We produce the stuff, we

1103
01:03:23.880 --> 01:03:26.440
make stuff for you, we make bumpers or whatever, we

1104
01:03:26.519 --> 01:03:28.679
make them a little bit more international, so they are

1105
01:03:28.719 --> 01:03:31.920
also consumable by a German. And then suddenly could you

1106
01:03:32.079 --> 01:03:36.320
could have an international reach with somebody producing the same

1107
01:03:36.400 --> 01:03:39.280
thing in German and just reading show notes or whatever.

1108
01:03:39.639 --> 01:03:42.280
And it doesn't matter that you don't speak German, because

1109
01:03:42.320 --> 01:03:47.000
then it's your brand which can grow and go international.

1110
01:03:47.079 --> 01:03:50.280
So there's a lot of chances and opportunities, but first

1111
01:03:50.280 --> 01:03:53.199
you have to realize that there is a world out there.

1112
01:03:53.199 --> 01:03:57.440
And I love your numbers, especially talking on the Chinese part,

1113
01:03:58.320 --> 01:04:02.920
because today they speak Chinese, but tomorrow they could also

1114
01:04:03.880 --> 01:04:08.360
listen in English and again become my customers. It's a

1115
01:04:08.440 --> 01:04:13.360
running joke with Americans, and there is the same version

1116
01:04:13.400 --> 01:04:16.639
of making fun of Europeans, for example of not going

1117
01:04:16.679 --> 01:04:18.679
out in English. So I can provide you with them

1118
01:04:18.719 --> 01:04:21.320
as well. But saying, have you ever looked at your numbers?

1119
01:04:21.880 --> 01:04:23.880
Have you ever looked at your numbers of how much

1120
01:04:23.920 --> 01:04:27.039
of the traffic is coming from outside of the US,

1121
01:04:27.039 --> 01:04:29.480
And have you ever thought about what it means that

1122
01:04:29.559 --> 01:04:32.320
you treat them like stepchilds. Well, I think that you

1123
01:04:32.360 --> 01:04:33.599
don't acknowledge.

1124
01:04:33.119 --> 01:04:37.400
That the trend that we're seeing here is the consumption

1125
01:04:37.599 --> 01:04:40.599
side in China is really starting to take over. And

1126
01:04:40.639 --> 01:04:43.599
I could see within the next maybe the next year

1127
01:04:43.719 --> 01:04:46.639
or two, that China rises up to the number one

1128
01:04:46.679 --> 01:04:50.159
position and displaces the United States from a consumption perspective

1129
01:04:50.280 --> 01:04:54.079
right just because of sheer numbers. I mean, I think

1130
01:04:54.119 --> 01:04:57.920
that there's more people connecting to the Internet now over

1131
01:04:58.000 --> 01:05:02.840
their mobile phones or tablets or whatever in China than

1132
01:05:02.880 --> 01:05:06.480
the entire population in the United States right now. So

1133
01:05:06.719 --> 01:05:10.519
clearly you can see that the path that that's on

1134
01:05:11.000 --> 01:05:14.159
is going to be is going to take them up

1135
01:05:14.239 --> 01:05:16.599
past the UK and pass the United States to be

1136
01:05:16.639 --> 01:05:21.159
the number one consuming country for on demand media content.

1137
01:05:21.199 --> 01:05:24.239
And it's going to impact more than just podcasts. It's

1138
01:05:24.280 --> 01:05:26.360
going to impact music. It's going to impact all sorts

1139
01:05:26.360 --> 01:05:27.320
of stuff, depending.

1140
01:05:27.039 --> 01:05:29.440
On what's everything blocked or not.

1141
01:05:29.400 --> 01:05:32.360
Blocked by the big Chinese red firewall.

1142
01:05:33.280 --> 01:05:35.400
Yeah, and you have a point in there, And this

1143
01:05:35.480 --> 01:05:39.559
is why I asked to start basically with my story

1144
01:05:40.119 --> 01:05:44.920
of rejecting English till two thousand and two. Really rejecting

1145
01:05:45.000 --> 01:05:47.480
it and then getting back into it. And I would

1146
01:05:47.480 --> 01:05:50.719
say by by like six years later, by two thousand

1147
01:05:50.719 --> 01:05:53.159
and eight, I had roughly the fluency I have today.

1148
01:05:53.159 --> 01:05:55.000
So I got back into that. But I had the

1149
01:05:55.000 --> 01:05:59.000
big advantage. I only had to recover. I only had

1150
01:05:59.039 --> 01:06:02.519
to recover and learn vocabulary because the groundwork was laid

1151
01:06:03.760 --> 01:06:05.639
and we always had in the back of our mind

1152
01:06:05.639 --> 01:06:07.599
that there is a bigger world out there and it's

1153
01:06:07.639 --> 01:06:10.800
English speaking, so that it was a given which I

1154
01:06:10.960 --> 01:06:13.559
was growing up with. So for me, it was always

1155
01:06:13.599 --> 01:06:16.800
clear there was more to see outside. Imagine me being

1156
01:06:16.840 --> 01:06:19.519
a little village. I always knew that there was a

1157
01:06:19.519 --> 01:06:22.599
big town and the challenge I see with the American

1158
01:06:22.719 --> 01:06:25.880
market and to a degree with the UK market, but

1159
01:06:26.199 --> 01:06:29.000
they are on a little island, and that's special in itself.

1160
01:06:29.840 --> 01:06:32.599
I love it when I talk about the Central European

1161
01:06:32.760 --> 01:06:36.000
stuff and it's like, yeah, what's that Central European stuff?

1162
01:06:36.679 --> 01:06:40.119
That's very different now. But the Americans are growing up

1163
01:06:40.159 --> 01:06:44.400
with we are the world and it sounds maybe harsher

1164
01:06:44.440 --> 01:06:46.559
than I mean it, but there is the sense of

1165
01:06:46.760 --> 01:06:48.920
like we are the top of the food chain, and

1166
01:06:48.960 --> 01:06:52.119
you never came to the idea that there might really

1167
01:06:52.119 --> 01:06:55.079
be something else out there. And every time I'm in America,

1168
01:06:55.239 --> 01:06:59.039
I watch television and America has a huge size, and

1169
01:06:59.079 --> 01:07:01.840
that's part of the problem. The news start with what's

1170
01:07:01.880 --> 01:07:05.639
happened locally, then your state, and maybe the country, and

1171
01:07:05.719 --> 01:07:09.000
if it's something really, really big, then maybe you'll get

1172
01:07:09.000 --> 01:07:11.320
a note of two seconds of oh, there's the rest

1173
01:07:11.360 --> 01:07:14.280
of the world. Because in American, in is someplace in

1174
01:07:14.280 --> 01:07:17.239
a world, but everything is so American focused that you

1175
01:07:17.320 --> 01:07:20.679
grow up with this understanding of this is like everything

1176
01:07:20.760 --> 01:07:24.519
there is so for you. The idea of China or

1177
01:07:24.519 --> 01:07:27.960
somebody else coming is going to send you from going

1178
01:07:28.039 --> 01:07:31.480
to put you into more challenges than for me. Take,

1179
01:07:31.559 --> 01:07:34.000
for example, a pupil who always or a student who

1180
01:07:34.000 --> 01:07:38.199
always has been bad grading by and I'm not saying

1181
01:07:38.800 --> 01:07:41.079
he has a three level because you're American. I'm going

1182
01:07:41.119 --> 01:07:43.039
to say he has a sea level sea level to

1183
01:07:43.199 --> 01:07:46.920
D level. That person has learned failure all of his

1184
01:07:47.039 --> 01:07:50.039
life and knows how to deal with it, knows he

1185
01:07:50.079 --> 01:07:53.320
needs to get at least a C to get something

1186
01:07:53.360 --> 01:07:55.760
like college or whatever. He's used to that. And this

1187
01:07:55.840 --> 01:07:59.159
is me knowing that there's another language world out there.

1188
01:07:59.199 --> 01:08:02.119
You basically are the a student who for the first

1189
01:08:02.199 --> 01:08:05.159
time suddenly gets an F in a very important test.

1190
01:08:05.679 --> 01:08:08.960
You're screwed. You're screwed because you have no coping mechanism.

1191
01:08:09.480 --> 01:08:13.239
You don't understand what's happening. You suddenly get views from

1192
01:08:13.280 --> 01:08:17.239
your parents and you don't. Really this is I'm not exaggerating,

1193
01:08:17.279 --> 01:08:19.600
this is what happening in the mindset of that kind

1194
01:08:19.640 --> 01:08:22.920
of people said, Oh my god, and you are much

1195
01:08:23.039 --> 01:08:26.039
You're falling much harder and have a much harder time

1196
01:08:26.079 --> 01:08:28.600
to get back from that. This is why we sometimes

1197
01:08:28.600 --> 01:08:31.239
hear when really good students get suddenly a bad note,

1198
01:08:31.399 --> 01:08:35.039
they kind of fall into depression and really go off

1199
01:08:35.039 --> 01:08:38.159
the whales because they are hit so hard and it's

1200
01:08:38.159 --> 01:08:42.359
so unexpected. And I think something not similar, but slow

1201
01:08:42.680 --> 01:08:45.760
roughly along those lines could happen to you if you don't,

1202
01:08:45.800 --> 01:08:49.239
for example, pay attention to what's happening in China, and

1203
01:08:49.239 --> 01:08:53.159
you said something very important the consumption and China is

1204
01:08:53.199 --> 01:08:56.720
going through a mobile and if I'm a producer on

1205
01:08:56.760 --> 01:08:59.279
a global scale, I need to realize I need to

1206
01:08:59.319 --> 01:09:03.439
observe to be the producer, not the consumer. The consumer

1207
01:09:03.439 --> 01:09:06.119
and American market who has a bad network and has

1208
01:09:06.199 --> 01:09:08.680
data cabs or whatever I need to look at this

1209
01:09:08.800 --> 01:09:12.439
Chinese market and say, if they are going like this

1210
01:09:12.600 --> 01:09:17.319
today and that's working, what does that mean, for example,

1211
01:09:17.479 --> 01:09:21.319
for the future. Here German Telecom has just made very

1212
01:09:21.359 --> 01:09:25.479
many enemies by threatening net neutrality because they're imposing a

1213
01:09:25.560 --> 01:09:28.840
data cap of two hundred gigabytes that seems ridiculous to

1214
01:09:28.920 --> 01:09:32.359
most people currently. And I watched last year Wimbledon through

1215
01:09:32.439 --> 01:09:35.840
BBC streaming and the Olympics and I used one hundred

1216
01:09:35.920 --> 01:09:39.680
and thirty gigabytes in a month. But still there's a

1217
01:09:39.720 --> 01:09:42.439
lot of stuff coming and they're preparing for the future.

1218
01:09:43.159 --> 01:09:46.560
You may not hit the two hundred gigabytes now, but

1219
01:09:46.680 --> 01:09:51.239
give HD television through streaming on the internet. And as

1220
01:09:51.279 --> 01:09:55.840
you know, most of the Netflix stuff is making by numbers,

1221
01:09:55.880 --> 01:09:59.039
forty percent of the American web traffic in the evenings

1222
01:09:59.319 --> 01:10:02.920
as far as i'm and if you look at the futures,

1223
01:10:02.960 --> 01:10:06.319
and Netflix's video has nothing to do with podcasts, but

1224
01:10:06.399 --> 01:10:09.159
you have so many similarities that you need to look

1225
01:10:09.199 --> 01:10:13.279
to the big brother like television, like streaming like Netflix,

1226
01:10:13.319 --> 01:10:15.159
and you need to look to the other countries like

1227
01:10:15.600 --> 01:10:17.720
China or some other things to say, wait a moment,

1228
01:10:17.720 --> 01:10:20.279
they're coming from mobile and then you look around. Most

1229
01:10:20.319 --> 01:10:25.479
people nowadays don't consume anything through their desktop. They have

1230
01:10:25.560 --> 01:10:28.560
their tablets, they have their mobile phones. That's the point

1231
01:10:28.560 --> 01:10:31.760
when you start looking around saying, okay, do we have

1232
01:10:31.840 --> 01:10:36.479
any working podcasting clients who actually do this kind of

1233
01:10:36.560 --> 01:10:40.840
downloading who support multiple devices. It doesn't matter if you

1234
01:10:40.960 --> 01:10:44.079
have an iOS device or an Android device. You need

1235
01:10:44.119 --> 01:10:47.000
to think in multiple devices, how does my stuff look

1236
01:10:47.039 --> 01:10:51.600
on the different platforms? Do I maybe provide different options

1237
01:10:51.680 --> 01:10:55.079
for subscribing. One of the things I like of the

1238
01:10:55.119 --> 01:10:58.439
Twitter network is they provide audio, and they also provide

1239
01:10:58.479 --> 01:11:01.399
different versions of video, and you can do live streaming.

1240
01:11:01.439 --> 01:11:03.760
If you want an awesome I would like to listen

1241
01:11:03.800 --> 01:11:05.800
to the Gilmore Gang, but the only way to get

1242
01:11:05.840 --> 01:11:09.000
that is to subscribe to a weekly video which is

1243
01:11:09.000 --> 01:11:11.680
a gigabyte back for an hour, and I just want

1244
01:11:11.720 --> 01:11:13.960
to listen to the audio. I'm not subscribing to that.

1245
01:11:14.079 --> 01:11:18.000
So looking at things like China is mostly mobile, we

1246
01:11:18.079 --> 01:11:22.039
all have mobile phone, where is the shift? And then

1247
01:11:22.079 --> 01:11:24.520
again we come to please look at your numbers, and

1248
01:11:24.560 --> 01:11:26.520
most people are very surprised when they look at the

1249
01:11:26.600 --> 01:11:30.600
statistic and realize most statistics have a setting for at

1250
01:11:30.640 --> 01:11:33.239
least when you look at stuff like Google Analytics. They

1251
01:11:33.239 --> 01:11:36.000
can tell you how many Android visitors you have, how

1252
01:11:36.000 --> 01:11:39.399
many iPad visitors you have, And most people never look there,

1253
01:11:39.439 --> 01:11:44.520
and suddenly they realize, oh, shoot, twenty five percent already

1254
01:11:44.520 --> 01:11:47.720
coming to a website through mobile devices. Most of them

1255
01:11:47.720 --> 01:11:51.159
are iOS. And our player on our website.

1256
01:11:50.760 --> 01:11:54.199
Is flash and it does super and.

1257
01:11:54.079 --> 01:11:56.359
It doesn't play, and it doesn't see. And this is

1258
01:11:56.399 --> 01:12:00.800
again where I see with many of the successful pot casters,

1259
01:12:01.119 --> 01:12:04.159
this is what they understand. I need to provide texts

1260
01:12:04.159 --> 01:12:07.239
so people can the search engines can scan the text,

1261
01:12:07.319 --> 01:12:10.079
send me visitors. I need them to have a website

1262
01:12:10.079 --> 01:12:14.119
which is confined enough that anybody who comes through anything

1263
01:12:14.239 --> 01:12:16.239
like a link from a friend, like a like from

1264
01:12:16.279 --> 01:12:18.720
a Facebook, a tweet or whatever, they come to my

1265
01:12:18.800 --> 01:12:21.640
web page, they come to my player and say, oh

1266
01:12:21.680 --> 01:12:24.239
this is interesting. This is, for example, why you're never

1267
01:12:24.279 --> 01:12:26.279
linked to an audio file. You always link to a

1268
01:12:26.319 --> 01:12:29.680
blog posting. And they could come from anywhere. So what

1269
01:12:29.800 --> 01:12:32.680
is this podcast about? And maybe they want to listen

1270
01:12:32.720 --> 01:12:35.640
through a mobile device. Maybe I have different options, different

1271
01:12:35.720 --> 01:12:39.000
variations of that, and I hopefully have at least a

1272
01:12:39.079 --> 01:12:42.560
simple I just thought about it today because I was

1273
01:12:42.920 --> 01:12:46.279
walking and looking at my stream of podcasts I have

1274
01:12:46.439 --> 01:12:48.600
in there, and I think I have twenty podcasts on

1275
01:12:48.640 --> 01:12:51.640
my mobile device, and I actually five of them don't

1276
01:12:51.680 --> 01:12:55.319
have cover art. And the people who have cover art,

1277
01:12:55.600 --> 01:12:57.800
the good ones, is which I can just roughly look

1278
01:12:57.840 --> 01:12:59.520
at and I know, oh, this is where I want

1279
01:12:59.520 --> 01:13:02.199
to click on when it's all the small little details.

1280
01:13:02.239 --> 01:13:05.119
And this comes the global perspective again. In the past,

1281
01:13:05.199 --> 01:13:08.439
you wear the single person who did something in your

1282
01:13:08.439 --> 01:13:12.239
small village, and suddenly everybody can reach your customers or

1283
01:13:12.680 --> 01:13:15.479
reach your listeners. And this is what I call and

1284
01:13:15.520 --> 01:13:18.239
this is sway and till I'm a consultant. This is

1285
01:13:18.239 --> 01:13:20.720
what I call the airback principle. You're bringing out a

1286
01:13:20.760 --> 01:13:23.159
new car, that's awesome, But if you tell the market

1287
01:13:23.399 --> 01:13:27.079
you don't have any airbags in it, that's interesting. But

1288
01:13:27.159 --> 01:13:30.359
nobody's going to buy your car because people are used

1289
01:13:30.399 --> 01:13:34.079
to having airbacks left, right, center and whatever. So in

1290
01:13:34.159 --> 01:13:38.399
terms of podcasting, I expect great quality. I expect good

1291
01:13:38.439 --> 01:13:41.840
download numbers, good download speed. I expect it to be

1292
01:13:42.000 --> 01:13:44.840
an image. I expected to some degree to be shown

1293
01:13:44.880 --> 01:13:47.079
notes and so on. And this is where the global

1294
01:13:47.119 --> 01:13:51.600
perspective comes in again. If the world suddenly has access

1295
01:13:51.640 --> 01:13:55.520
to your listeners, and you're just going by and not

1296
01:13:55.720 --> 01:13:58.359
being great with that, and suddenly somebody comes from the

1297
01:13:58.399 --> 01:14:01.239
outside in does it better. And there's a flip side

1298
01:14:01.239 --> 01:14:04.079
to the local produced content. The local produced content and

1299
01:14:04.159 --> 01:14:08.119
local language usually is of a lower quality content wise

1300
01:14:08.479 --> 01:14:11.279
than what we have internationally because they don't have to

1301
01:14:11.359 --> 01:14:14.880
try so hard. And I'm always looking forward when the Americans,

1302
01:14:15.000 --> 01:14:17.520
most of them, finally get their act together and say

1303
01:14:17.600 --> 01:14:20.399
there is a market one hundred twenty million Germans speaking

1304
01:14:20.439 --> 01:14:23.720
in Europe alone, Awesome, we want that. Then they come

1305
01:14:23.760 --> 01:14:26.640
in like the professionals, and they pull out all the

1306
01:14:26.680 --> 01:14:30.359
stops and do all the professional stuff, making the local

1307
01:14:30.439 --> 01:14:34.720
ones look old to that degree. And so it's a

1308
01:14:34.800 --> 01:14:38.760
highly interesting thing to watch it from both of the sides,

1309
01:14:39.199 --> 01:14:41.640
like from the German side as well as from the

1310
01:14:41.680 --> 01:14:44.520
English side. So this is exciting. This is what you

1311
01:14:44.560 --> 01:14:47.520
call popcorn. You just sit back and say, okay, let's

1312
01:14:47.560 --> 01:14:51.640
watch how that works, and then move on from there

1313
01:14:51.680 --> 01:14:55.439
and say, okay, your mobile example has an equivalent in America,

1314
01:14:55.479 --> 01:14:59.479
and that's the consoles listening to American podcast I know.

1315
01:15:00.279 --> 01:15:03.600
Then in America, consoles have a lot of connection to

1316
01:15:03.960 --> 01:15:06.840
the TVs, have apps, in there. You have your Netflix,

1317
01:15:06.960 --> 01:15:09.159
you have your Hulu, and you have some other stuff.

1318
01:15:09.439 --> 01:15:11.279
And as far as I know, I think it's is

1319
01:15:11.319 --> 01:15:13.600
it Stitcher or what is it? What you have on

1320
01:15:13.640 --> 01:15:18.239
the consoles to access podcasting? There is something well.

1321
01:15:18.119 --> 01:15:19.800
It depends on which console you talked me. You're talking

1322
01:15:19.840 --> 01:15:23.479
about Xbox. It does not have any podcast app currently

1323
01:15:23.520 --> 01:15:25.800
in it today, but yeah.

1324
01:15:25.399 --> 01:15:28.279
The step Child Audio again, but but I think some

1325
01:15:28.319 --> 01:15:30.359
of some of them have have something.

1326
01:15:30.479 --> 01:15:38.560
So Yeah, Stitcher is in cars and in phone apps

1327
01:15:38.760 --> 01:15:41.359
and things like that is primarily where they're at today.

1328
01:15:41.399 --> 01:15:43.000
And they also have a website too that you can

1329
01:15:43.039 --> 01:15:44.279
play off of it as well.

1330
01:15:44.359 --> 01:15:48.399
Yeah when when and now I come, I'm the normal person.

1331
01:15:48.479 --> 01:15:50.960
I don't have a desktop anymore. This is about watching

1332
01:15:51.000 --> 01:15:54.439
trends again. But suddenly everybody goes to the entertainment center

1333
01:15:55.119 --> 01:15:58.239
and says, okay, I don't have my radio station anymore.

1334
01:15:58.279 --> 01:16:01.760
I have my entertainment center. And then this is why,

1335
01:16:01.840 --> 01:16:04.159
as a podcaster, I need to have a look at

1336
01:16:04.319 --> 01:16:07.520
what's happening with the consoles and who can we support

1337
01:16:07.560 --> 01:16:11.439
to finally also have maybe podcasts on there. And this

1338
01:16:11.479 --> 01:16:15.199
is also about spreading your stuff everywhere who might want

1339
01:16:15.239 --> 01:16:17.439
to listen to it. And this is where it would

1340
01:16:17.479 --> 01:16:19.920
be great if more people would work together and say

1341
01:16:20.680 --> 01:16:22.760
not I want to play in my own little sandbox,

1342
01:16:22.800 --> 01:16:26.479
but work together and say, dear Microsoft, dear Sony, we

1343
01:16:26.600 --> 01:16:30.399
want you also to provide that part with the audio

1344
01:16:31.079 --> 01:16:34.640
because we have content. This is then again where usually

1345
01:16:34.680 --> 01:16:38.720
those console providers say, well, there's no business model behind it.

1346
01:16:39.600 --> 01:16:42.680
This is when we go back to podcasting slightly being

1347
01:16:42.680 --> 01:16:45.279
the step child, not so grown, not so big as

1348
01:16:45.279 --> 01:16:48.119
a video. But at the end of the day, and

1349
01:16:48.439 --> 01:16:50.560
that ties back to the question I ask you about

1350
01:16:50.600 --> 01:16:54.760
your languages. Do you really care you personally how much

1351
01:16:54.840 --> 01:16:57.039
video content is out there? And if you're like me,

1352
01:16:57.119 --> 01:17:00.680
you probably will say, nah, I don't I do video.

1353
01:17:00.760 --> 01:17:04.800
I watch video some things, but my main consumption is

1354
01:17:04.840 --> 01:17:08.479
not YouTube. My main consumption is my audio. So I

1355
01:17:08.479 --> 01:17:11.159
would use even a console maybe a little bit for gaming,

1356
01:17:11.560 --> 01:17:14.239
but also I would never use it for TV because

1357
01:17:14.279 --> 01:17:17.840
I don't watch TV. So give me, give me audio.

1358
01:17:17.880 --> 01:17:20.800
Well, I mean a lot of people, especially younger people,

1359
01:17:20.840 --> 01:17:24.039
will get like maybe an Xbox or or you know,

1360
01:17:24.039 --> 01:17:27.720
a PS four, PS three to put in their their

1361
01:17:27.760 --> 01:17:29.680
living room and they may have a studio apartment or

1362
01:17:29.720 --> 01:17:33.119
something like that and that is their like their radio, right,

1363
01:17:33.239 --> 01:17:36.079
it could be their radio. And actually one of the

1364
01:17:36.119 --> 01:17:39.560
most popular apps on the Xbox console today is Pandora,

1365
01:17:40.199 --> 01:17:45.159
So it does kind of speak to that console concept

1366
01:17:45.199 --> 01:17:48.159
of being kind of the center of your entertainment in

1367
01:17:48.199 --> 01:17:51.000
your home per se, not so much when you're out

1368
01:17:51.039 --> 01:17:54.159
of the house, but I mean clearly because you're totally

1369
01:17:54.199 --> 01:17:57.720
away from it. But but yeah, I mean, I I

1370
01:17:57.760 --> 01:18:01.279
think that that the con is important piece to this,

1371
01:18:01.479 --> 01:18:04.079
but but I do think that mobile is is far

1372
01:18:04.119 --> 01:18:08.159
more important. And yes, and I also need to speak

1373
01:18:08.199 --> 01:18:10.560
you know, I speak a lot about Chinese and kind

1374
01:18:10.600 --> 01:18:12.640
of how they're going to sit at the number one ranking.

1375
01:18:12.680 --> 01:18:14.399
But if you look at all the other languages of

1376
01:18:14.439 --> 01:18:20.359
the world, you know, the Spanish and Russian and French

1377
01:18:20.399 --> 01:18:23.000
and all those, there's hundreds of millions of people that

1378
01:18:23.279 --> 01:18:24.439
speak those languages.

1379
01:18:25.800 --> 01:18:28.840
The question gets back to and they still and they

1380
01:18:28.880 --> 01:18:33.039
still prefer those languages. And if you take out the French,

1381
01:18:33.079 --> 01:18:35.680
who are kind of special about the language, out of that,

1382
01:18:37.000 --> 01:18:40.000
then actually you also have the part where even in

1383
01:18:40.039 --> 01:18:43.720
the future, as much as I like the Babelfish and everything,

1384
01:18:43.760 --> 01:18:47.359
and as much as I do daily talking in English,

1385
01:18:47.800 --> 01:18:50.359
German will still always have a different meaning to me

1386
01:18:50.680 --> 01:18:53.159
than any other language. Sorry I interrupted, And.

1387
01:18:53.159 --> 01:18:59.000
That the bigger perspective is that I wonder though in

1388
01:18:59.039 --> 01:19:02.880
each of those countries, is the bigger media companies or

1389
01:19:03.119 --> 01:19:05.279
the state run kind of media in each of those

1390
01:19:05.319 --> 01:19:10.199
countries will they produce content in English and in the

1391
01:19:10.279 --> 01:19:13.720
local language. Now, granted, it's probably more difficult for a

1392
01:19:13.800 --> 01:19:19.119
small content provider to produce two different versions of their show,

1393
01:19:19.199 --> 01:19:21.640
one in English and one in local language. But will

1394
01:19:21.920 --> 01:19:25.720
the bigger media companies in those countries do both? Because

1395
01:19:25.760 --> 01:19:28.720
they have the resources to do that, and maybe they

1396
01:19:28.760 --> 01:19:31.079
have a desire to reach a global audience more than

1397
01:19:31.079 --> 01:19:32.520
maybe a local podcast or might.

1398
01:19:34.640 --> 01:19:38.359
Yeah, and you had and I'm a bad girl because

1399
01:19:38.520 --> 01:19:41.199
I had my mobile phone lying next to me, so

1400
01:19:41.319 --> 01:19:43.600
I checked my email because I can listen to you

1401
01:19:43.640 --> 01:19:46.640
and still look at my email. But I do have

1402
01:19:46.680 --> 01:19:49.760
a point with this. I got a message from Facebook

1403
01:19:49.760 --> 01:19:53.840
that day. Actually, now I'm finally also supporting hashtags new

1404
01:19:53.960 --> 01:19:57.279
with Facebook, and Facebook is a great example. I loved

1405
01:19:57.279 --> 01:19:59.720
it when Facebook started to become bigger. And I saw

1406
01:19:59.720 --> 01:20:02.000
that in America, of course, and I had a relevancy

1407
01:20:02.359 --> 01:20:04.680
and they were trying to get speaking Igcy in Germany

1408
01:20:05.319 --> 01:20:07.600
and they were told, yeah, you can come at one

1409
01:20:07.680 --> 01:20:10.880
bitch big digital conference and you can have that room

1410
01:20:10.960 --> 01:20:13.439
over there and then you can have a conversation and blah.

1411
01:20:13.439 --> 01:20:15.079
And they said no, we want to do the keynote.

1412
01:20:15.159 --> 01:20:19.680
And the conference organizers went why because we have Facebook,

1413
01:20:19.680 --> 01:20:22.840
where the world leading network, and he said yeah, but

1414
01:20:23.000 --> 01:20:26.279
not in Germany. We had a competitor, a copycat coach

1415
01:20:26.279 --> 01:20:30.319
studifod set which was really like the German audience was

1416
01:20:30.479 --> 01:20:33.560
on one of those networks and Facebook was like, eh,

1417
01:20:33.800 --> 01:20:37.560
something people do who also had American friends or international

1418
01:20:37.600 --> 01:20:40.600
friends similar to that. We don't use LinkedIn. We have

1419
01:20:40.640 --> 01:20:43.279
a different network here and you have a second profile

1420
01:20:43.319 --> 01:20:46.720
on LinkedIn for your international contacts. And they were shocked

1421
01:20:46.720 --> 01:20:50.960
by that. And Facebook is nowadays the number one network

1422
01:20:51.039 --> 01:20:56.720
in Germany. And that only changed and started since they

1423
01:20:56.760 --> 01:21:00.159
actually started to have their interface in German, because for

1424
01:21:00.359 --> 01:21:04.039
it was in English, was not easily understood, was not

1425
01:21:05.279 --> 01:21:08.399
usable for most people who don't have affluency in English,

1426
01:21:08.399 --> 01:21:11.520
and they are hesitant against English they used, and the

1427
01:21:11.600 --> 01:21:14.760
other one, which looks completely the same, is available in German.

1428
01:21:15.119 --> 01:21:18.319
Think again about the podcast I have a tech podcast

1429
01:21:18.319 --> 01:21:21.039
in English? Or just take something I have a cooking

1430
01:21:21.079 --> 01:21:24.560
podcast or whatever, or in science fiction podcasts in English,

1431
01:21:24.600 --> 01:21:26.279
or I have the same in German. The one in

1432
01:21:26.319 --> 01:21:28.880
German has roughly the same content. I can understand it.

1433
01:21:28.920 --> 01:21:31.199
But I'll go to the German one. But if the

1434
01:21:31.239 --> 01:21:33.720
other thing also comes in German, sadly I will switch

1435
01:21:33.760 --> 01:21:36.760
over to the more international one because they will have

1436
01:21:36.840 --> 01:21:41.000
better stories, more interesting guests and everything. And this is

1437
01:21:41.000 --> 01:21:43.840
what you said with your second point, the international companies

1438
01:21:44.359 --> 01:21:48.119
will they be producing internationally only if they have an

1439
01:21:48.119 --> 01:21:52.199
international mindset. And if you have an international mindset, you

1440
01:21:52.359 --> 01:21:55.960
don't go out and you go out and make the

1441
01:21:56.039 --> 01:21:59.159
work correctly the first time. And I call that the

1442
01:21:59.199 --> 01:22:03.039
basement prens. Imagine you actually have built a house and

1443
01:22:03.079 --> 01:22:05.319
it doesn't have a basement, and it has a flat riff,

1444
01:22:05.319 --> 01:22:07.600
and suddenly you have the idea you want to have

1445
01:22:07.640 --> 01:22:11.520
a basement. That's going to be maybe impossible and very

1446
01:22:11.600 --> 01:22:14.239
expensive because you didn't plan it from the get go.

1447
01:22:14.680 --> 01:22:16.680
If you had planned from the get go, you had

1448
01:22:17.239 --> 01:22:20.600
a kind of basement, not very built out, the dry

1449
01:22:20.640 --> 01:22:22.800
walls on the wall still, but you had a basement.

1450
01:22:22.840 --> 01:22:24.880
At a later point, you can make it pretty. And

1451
01:22:24.960 --> 01:22:27.279
this is when you plan say okay, we have this

1452
01:22:27.359 --> 01:22:31.239
English speaking podcast, we're also going to have that in

1453
01:22:31.319 --> 01:22:34.479
French and in Italian, and we need to have those

1454
01:22:34.640 --> 01:22:38.119
steps for translation. We need to have graphics, we need

1455
01:22:38.159 --> 01:22:39.840
to have this, we need to have that. If you

1456
01:22:39.920 --> 01:22:43.319
plan it correctly, lay it all out, you know how

1457
01:22:43.359 --> 01:22:46.279
to streamline this kind of process and say okay, we

1458
01:22:46.319 --> 01:22:48.640
need this, we need that. At that point we can

1459
01:22:48.680 --> 01:22:53.800
go to that direction. And for example, the people always

1460
01:22:53.880 --> 01:22:57.840
go and say Microsoft is so slow in releasing, for example,

1461
01:22:57.840 --> 01:23:01.159
their operating system. What most people don't know is when

1462
01:23:01.279 --> 01:23:04.600
for example, Microsoft is releasing something, they're releasing in like

1463
01:23:04.680 --> 01:23:07.560
I don't know how many languages, and we're not just

1464
01:23:07.600 --> 01:23:10.760
talking about the big languages like French, German, Spain or whatever.

1465
01:23:11.279 --> 01:23:16.159
I once worked and there, like like's if it's spoken

1466
01:23:16.199 --> 01:23:20.319
by three people. I always select customer with my old company,

1467
01:23:20.359 --> 01:23:22.439
and we would get I would get every single month,

1468
01:23:22.800 --> 01:23:27.239
like twenty five disc with fifty five version of languages.

1469
01:23:27.479 --> 01:23:29.880
But that takes time if you want to translate it

1470
01:23:30.079 --> 01:23:32.880
good and properly into all of these languages, So it

1471
01:23:32.960 --> 01:23:36.199
costs you a little bit time. But those international companies,

1472
01:23:36.800 --> 01:23:39.720
I know, for example, the Huffington Post wants to go locally.

1473
01:23:40.159 --> 01:23:43.119
Here in Germany, they've been searching for people left and right.

1474
01:23:43.560 --> 01:23:46.640
But the problem then usually is a cultural one. It's

1475
01:23:46.680 --> 01:23:49.279
not the production process. They could do it. You write

1476
01:23:49.279 --> 01:23:53.680
your American stories and then you just let them translate. Awesome, right,

1477
01:23:54.600 --> 01:23:57.800
you know who Ariana Arianna Huffington is, and you know

1478
01:23:57.840 --> 01:23:59.920
who Kobe Bryant is, and you know who all Like

1479
01:24:00.039 --> 01:24:03.680
Baldwin is the German maybe knowing who all Like Baldwin is,

1480
01:24:03.720 --> 01:24:07.920
but who's this Kobe? And isn't that a beef? So

1481
01:24:09.000 --> 01:24:12.520
you also need them to think internationally in sense of Okay,

1482
01:24:12.560 --> 01:24:17.119
if I go, for example, into the local market, what

1483
01:24:17.159 --> 01:24:19.640
do I have to do and adapt content WI so

1484
01:24:19.720 --> 01:24:23.039
people understand it. But if you plan that properly, and

1485
01:24:23.079 --> 01:24:26.239
the big companies who have their resources, if they have

1486
01:24:26.399 --> 01:24:29.640
the mindset, they will build a house with basement and

1487
01:24:29.680 --> 01:24:32.760
an empty roof so they can go full force. But

1488
01:24:32.800 --> 01:24:36.600
it takes a little bit of a different thinking sometimes.

1489
01:24:37.159 --> 01:24:39.760
For example, when you say, oh, you can watch us

1490
01:24:39.840 --> 01:24:45.520
live at five pm Western Eastern time or Central time,

1491
01:24:45.920 --> 01:24:48.079
I know by now what time that is in my

1492
01:24:48.199 --> 01:24:50.880
time translation, because I know you don't give me the

1493
01:24:50.960 --> 01:24:55.520
exact numbers. I also can translate ounces. I can translate inches.

1494
01:24:56.159 --> 01:24:58.439
It would be so much easier. For example, if you

1495
01:24:58.600 --> 01:25:01.520
have a production podcast. I know I'm talking video again.

1496
01:25:01.840 --> 01:25:04.439
I like to watch cooking videos. I can't cook. I'm

1497
01:25:04.520 --> 01:25:07.680
still hoping to learn cooking through videos. And there are

1498
01:25:07.680 --> 01:25:10.840
so many degrees of fahrenheit, and there are so many

1499
01:25:11.359 --> 01:25:14.119
ounces of something. It would be so easy for the

1500
01:25:14.159 --> 01:25:17.079
people to just have on the screen. Also the grams,

1501
01:25:17.199 --> 01:25:20.680
also the celsius. That would be so easy, and it

1502
01:25:20.720 --> 01:25:24.600
would increase their audience by so much. It's the little

1503
01:25:24.640 --> 01:25:28.800
things always which make that. But no, those production companies

1504
01:25:28.840 --> 01:25:32.520
that thinking they have the resources, if they come from locally,

1505
01:25:33.439 --> 01:25:37.720
like a German company for example, the same naivete and

1506
01:25:37.800 --> 01:25:41.359
the same not knowing that there's a world outside applies

1507
01:25:41.399 --> 01:25:44.159
to them. They go, well, we could go international, but

1508
01:25:44.239 --> 01:25:46.720
we are market leader here. We don't want to play

1509
01:25:46.760 --> 01:25:50.000
catch up in the different countries, so we stay in

1510
01:25:50.039 --> 01:25:54.000
our core market. And for example, the agencies and the

1511
01:25:54.039 --> 01:25:58.600
advertisers are not willing to support the international content. If

1512
01:25:58.600 --> 01:26:00.920
a German company comes out and hey, we want to

1513
01:26:00.920 --> 01:26:03.680
do something international, how about you American company give us

1514
01:26:03.720 --> 01:26:06.079
the money, they will look at that and say, our

1515
01:26:06.239 --> 01:26:11.199
American headquarter is handling that we come to you, but

1516
01:26:11.520 --> 01:26:13.880
you don't come to us. So there's this different way

1517
01:26:13.920 --> 01:26:17.359
to get the payment from who is taking the lead

1518
01:26:17.479 --> 01:26:21.279
on this kind of production. And that's moving slowly towards

1519
01:26:21.279 --> 01:26:26.680
a more international thinking, absolutely even from the local language markets.

1520
01:26:27.000 --> 01:26:30.159
But it's still going to take some time. But it's interesting.

1521
01:26:30.239 --> 01:26:34.039
As you mentioned, also, the consumption is different. Normal people

1522
01:26:34.079 --> 01:26:37.520
who lived all their life in their language bubble suddenly realize, Hey,

1523
01:26:37.560 --> 01:26:39.439
there's a world out there. And I have my friends

1524
01:26:39.479 --> 01:26:42.119
who are living now in Australia, and I have my

1525
01:26:42.199 --> 01:26:45.079
other friends I met in the vacation and they're in

1526
01:26:45.119 --> 01:26:47.439
America and they are all on Facebook and they are

1527
01:26:47.479 --> 01:26:50.880
talking about this and that TV show I'm interested in.

1528
01:26:50.960 --> 01:26:53.560
Let me check that out. So we are becoming more

1529
01:26:53.600 --> 01:26:56.479
global in this sense. And this is not going to

1530
01:26:56.479 --> 01:27:00.000
be English. As an American, I always like to say

1531
01:27:00.000 --> 01:27:02.079
say that English is for me, at least currently the

1532
01:27:02.159 --> 01:27:05.640
Lingua franca did the language everybody agreed on that we

1533
01:27:05.680 --> 01:27:08.800
are talking about that and in this language, and that

1534
01:27:09.000 --> 01:27:13.520
is many confused. That's not imperialism, that's just the thing

1535
01:27:13.600 --> 01:27:16.760
we all know. It could be an Esperanto, it could

1536
01:27:16.840 --> 01:27:19.399
be French or something else, but by chance it actually

1537
01:27:19.479 --> 01:27:22.520
is English. That's the kind of stuff I love talking about.

1538
01:27:22.600 --> 01:27:27.239
So this is more or less a problem to find.

1539
01:27:27.800 --> 01:27:31.239
It's not an easy topic to and we live in

1540
01:27:31.239 --> 01:27:34.079
a complicated world and the reflection of that, there is

1541
01:27:34.239 --> 01:27:37.520
no one solution to that, there is not one answer,

1542
01:27:38.000 --> 01:27:40.840
and it's something we will watch in the future. And

1543
01:27:41.319 --> 01:27:45.079
for example, you mentioned the China statistics, and I have

1544
01:27:45.159 --> 01:27:47.800
no interest in China, but now you spark my interest.

1545
01:27:47.880 --> 01:27:50.840
Now I will pay close attention to you. I don't

1546
01:27:50.880 --> 01:27:53.479
know where you actually posted to say, Okay, maybe he

1547
01:27:53.560 --> 01:27:56.680
can get me some of those China numbers, and vice versa.

1548
01:27:56.760 --> 01:28:00.720
I'm the one writing the German perspective sometimes something on

1549
01:28:01.239 --> 01:28:05.000
the European perspective. Then sometimes people come to me and say, way,

1550
01:28:05.720 --> 01:28:08.600
I saw your comment on that. And this is how

1551
01:28:08.640 --> 01:28:15.840
we truly become to a international understanding and truly start

1552
01:28:15.920 --> 01:28:19.680
to become more of a world and not just countries.

1553
01:28:20.680 --> 01:28:23.800
And as much as we have still many problems to

1554
01:28:24.199 --> 01:28:27.680
get over, I think we are slowly transcending towards something

1555
01:28:27.960 --> 01:28:31.119
where there is going to be not the world peace,

1556
01:28:31.279 --> 01:28:35.520
but something hopefully in that rough direction.

1557
01:28:36.039 --> 01:28:37.920
And I'm looking for all we stick that the rest

1558
01:28:37.920 --> 01:28:41.560
of the world is joining in on the conversation and

1559
01:28:42.119 --> 01:28:46.359
going to be more included in the online media world.

1560
01:28:46.439 --> 01:28:48.840
And I think that that's a good thing, but it

1561
01:28:48.880 --> 01:28:51.159
is going to be shocking to a lot of people

1562
01:28:51.199 --> 01:28:55.359
in the United States or the English side of the

1563
01:28:55.359 --> 01:28:58.600
fence to figure out how to kind of take that

1564
01:28:58.680 --> 01:29:01.960
all in and be able to to manage it right.

1565
01:29:02.479 --> 01:29:04.720
And you should do it in slow doses. And one

1566
01:29:04.760 --> 01:29:06.960
of the comments I very often get, and maybe that

1567
01:29:07.000 --> 01:29:10.079
as the last point, when they say, well, all people

1568
01:29:10.239 --> 01:29:13.600
I meet from Europe, from Germany, from whatever, they all

1569
01:29:13.640 --> 01:29:16.640
speak great English, like you, And that's the point. The

1570
01:29:16.800 --> 01:29:20.600
others are not talking to you because they don't feel

1571
01:29:20.640 --> 01:29:24.399
confident enough, because they feel stupid, because they can't express themselves.

1572
01:29:24.720 --> 01:29:28.319
So that is why sometimes the idea arises, well, they

1573
01:29:28.319 --> 01:29:31.720
can speak English anyhow, so what's the problem. Most of

1574
01:29:31.760 --> 01:29:37.319
the people still don't do English well or other language

1575
01:29:37.359 --> 01:29:40.760
as well. People who are really fluent in more than

1576
01:29:40.800 --> 01:29:44.840
one language are not that often. And I do get

1577
01:29:45.039 --> 01:29:49.840
kind of flag here. For example, I talk to a

1578
01:29:49.920 --> 01:29:52.720
German on from my Twitter account, I do also answer

1579
01:29:52.760 --> 01:29:55.760
in German in English, and then I get something, we

1580
01:29:55.800 --> 01:29:59.760
are both German. Why are not speaking German. That's stupid,

1581
01:30:00.000 --> 01:30:04.479
and you get attacked, for example for being international, for

1582
01:30:05.399 --> 01:30:08.399
bringing stuff over and saying well, I saw this and

1583
01:30:08.399 --> 01:30:11.560
this is where I have my conversations, or even saying hey,

1584
01:30:11.600 --> 01:30:13.720
I was in America, I was at a conference. I

1585
01:30:13.760 --> 01:30:16.760
spoke to these people. Oh yo, just want to show off.

1586
01:30:16.880 --> 01:30:19.359
So you have to have a sick fix skin to

1587
01:30:19.439 --> 01:30:22.960
some degree. But most people i'm meet who like myself,

1588
01:30:23.000 --> 01:30:25.079
we say, well, they can talk as much as they

1589
01:30:25.079 --> 01:30:28.760
want because the other side is much more more interesting.

1590
01:30:28.920 --> 01:30:31.520
So just be more a little bit more inclusive and

1591
01:30:31.600 --> 01:30:35.279
start looking around trying to find the people like me

1592
01:30:35.600 --> 01:30:38.520
and say, okay, I'm interested. I don't know, let's take

1593
01:30:38.600 --> 01:30:40.760
something which is totally off the job. I'm interested in

1594
01:30:40.760 --> 01:30:44.600
somebody in Africa. You don't need to start speaking Swahili

1595
01:30:44.960 --> 01:30:48.159
or whatever language is actually in there. You will find

1596
01:30:48.239 --> 01:30:52.079
interested people who have reached the international level who will

1597
01:30:52.119 --> 01:30:56.279
be happy to talk to you in English, in fluent English,

1598
01:30:56.359 --> 01:30:59.920
and get you a different perspective on it, and it helps.

1599
01:31:00.279 --> 01:31:02.560
I've never learned so much about my own country and

1600
01:31:02.640 --> 01:31:06.680
even my own language then since I started going into

1601
01:31:06.720 --> 01:31:11.279
this English sphere, because suddenly I see differences suddenly I

1602
01:31:11.359 --> 01:31:14.199
ask myself, Hey, why is it this in German like that?

1603
01:31:14.840 --> 01:31:17.319
Why are we behaving here like this? I see a

1604
01:31:17.399 --> 01:31:20.840
difference in my behavior. So going into a second language

1605
01:31:20.880 --> 01:31:25.479
also means going into a different reflection about your own country.

1606
01:31:25.680 --> 01:31:28.319
And even if you're old, you still can learn vocabulary.

1607
01:31:28.399 --> 01:31:30.920
My tip for that always is podcasting all the time,

1608
01:31:31.560 --> 01:31:33.239
and the biggest thing you can do is flashcard with

1609
01:31:33.359 --> 01:31:37.520
vocabulary and then just embrace the podcast. You can have,

1610
01:31:37.680 --> 01:31:41.359
take children books which you know in which books you like,

1611
01:31:41.439 --> 01:31:43.840
or TV shows you like, and do them in the

1612
01:31:43.840 --> 01:31:46.800
different language with the subtitles of the different language. Just

1613
01:31:46.920 --> 01:31:51.279
be prepared. That's sometimes really bad and then you realize

1614
01:31:51.279 --> 01:31:54.439
why all of us are actually trying to watch the originals.

1615
01:31:55.119 --> 01:31:57.439
But it's easy to do, and you can even do

1616
01:31:57.479 --> 01:32:00.760
it if you're like very old, and if you're sixty

1617
01:32:00.800 --> 01:32:03.439
you can start and learn a different language. It will

1618
01:32:03.800 --> 01:32:06.039
enrich your world. I don't think it's going to be mandering.

1619
01:32:06.319 --> 01:32:11.000
Probably be Hey, I wanted to ask you what what

1620
01:32:11.039 --> 01:32:13.520
would be or where would be the best place for

1621
01:32:13.760 --> 01:32:17.239
people listening to this to to read up on you

1622
01:32:17.319 --> 01:32:18.640
and learn more about you.

1623
01:32:18.880 --> 01:32:22.279
But actually I think the easiest way is for me

1624
01:32:22.399 --> 01:32:25.319
to get in touch, like, for example, on Twitter, that

1625
01:32:25.359 --> 01:32:29.439
would be Nicole Simon, and I do actually when I

1626
01:32:29.520 --> 01:32:32.720
blog nowadays, and this is also an interesting change. I

1627
01:32:32.800 --> 01:32:34.800
don't do it anymore on my blog. I mostly blog

1628
01:32:34.840 --> 01:32:39.439
on Google Plus and have my my things there on Facebook.

1629
01:32:39.439 --> 01:32:42.600
So if you just go to Nicole Dshsimon dot eu,

1630
01:32:42.680 --> 01:32:44.960
I have the links to all of the other places there.

1631
01:32:45.159 --> 01:32:49.079
And thankfully I'm usually early enough to get Nicole Simon

1632
01:32:49.119 --> 01:32:52.279
as a user name. Yeah, so, and that is that

1633
01:32:52.399 --> 01:32:54.880
is quite a quite a feed because there are so

1634
01:32:54.960 --> 01:32:56.920
many Nicole Simon's out there, but most of them are

1635
01:32:56.960 --> 01:32:57.960
much slower than I am.

1636
01:32:58.479 --> 01:33:01.159
Thank you very much for sharing all your thoughts on

1637
01:33:01.199 --> 01:33:01.760
the show with me.

1638
01:33:01.960 --> 01:33:05.079
Absolutely, and I love I love especially also the feedback

1639
01:33:05.119 --> 01:33:08.159
of people when in their own ideas and what they

1640
01:33:08.319 --> 01:33:11.000
see and also their perspective like if, for example, you're

1641
01:33:10.960 --> 01:33:13.520
in America and what's your what's your perspective on what

1642
01:33:13.560 --> 01:33:16.199
you heard? And I think this is great that you're

1643
01:33:16.199 --> 01:33:19.720
actually taking on this task to having these different voices.

1644
01:33:20.199 --> 01:33:23.399
All right, Well, thank you so much for spending so

1645
01:33:23.520 --> 01:33:24.479
much time with me today.

1646
01:33:24.479 --> 01:33:27.760
It's great, absolutely, and thank you for asking me.

1647
01:33:27.960 --> 01:33:31.479
Take care all right. That was a great conversation with Nicole.

1648
01:33:31.680 --> 01:33:34.520
I know it was a little long, but there's a

1649
01:33:34.560 --> 01:33:38.399
lot of great stuff in that conversation, and I'm really

1650
01:33:38.439 --> 01:33:41.960
thankful to Nicole for spending so much time with me

1651
01:33:42.199 --> 01:33:46.399
on Skype from Berlin, Germany. So thank you, Nicole. So

1652
01:33:46.439 --> 01:33:50.000
I'm also going to add links to the topics that

1653
01:33:50.079 --> 01:33:53.640
I've discussed in this in this show on my website

1654
01:33:53.920 --> 01:33:57.279
as part of the blog post at Rob Greenley dot com. Yeah,

1655
01:33:57.279 --> 01:34:00.479
I also wanted to add some comments here that I've

1656
01:34:00.479 --> 01:34:03.800
appeared on my blog for last week's show. The first

1657
01:34:03.800 --> 01:34:07.079
one here is Jamie Davis, who runs a podcast a

1658
01:34:07.119 --> 01:34:15.079
network called Medicast, and that's meediccast dot com, and he says, Rob,

1659
01:34:15.159 --> 01:34:18.199
thanks for the information and analysis. I didn't know China

1660
01:34:18.319 --> 01:34:21.479
was moving up so high in the stats for all podcasters.

1661
01:34:21.520 --> 01:34:25.000
I thought it was just me because my shows are

1662
01:34:25.039 --> 01:34:27.319
medical in nature. It's a good observation. I think a

1663
01:34:27.319 --> 01:34:31.359
lot of podcasters had that observation about realizing that China

1664
01:34:31.479 --> 01:34:34.079
was going to become such a big influence in this space.

1665
01:34:34.359 --> 01:34:37.399
So thank you so much Jamie for the comment on

1666
01:34:37.439 --> 01:34:40.000
the blog. I certainly appreciate it, and as you can hear,

1667
01:34:40.399 --> 01:34:43.239
I love getting your ideas and your thoughts on the

1668
01:34:43.279 --> 01:34:46.239
show here, So please send me an email with your

1669
01:34:46.640 --> 01:34:49.039
thoughts or just go ahead and post a comment to

1670
01:34:49.119 --> 01:34:52.199
the blog here and I will definitely get it on

1671
01:34:52.239 --> 01:34:54.680
the show here. And if you want to send me

1672
01:34:54.760 --> 01:34:57.159
an MP three, I'd be happy to play that on

1673
01:34:57.199 --> 01:34:59.399
the show as well. To go ahead and send that

1674
01:34:59.439 --> 01:35:02.039
to Rob at Rob Greenley dot com. Well, that's it

1675
01:35:02.119 --> 01:35:05.159
for this week, and my name is Rob Greenlee, and

1676
01:35:05.199 --> 01:35:08.079
thanks again for listening to my thoughts here. I also

1677
01:35:08.159 --> 01:35:11.279
host the new Media show every Saturday morning at nine

1678
01:35:11.319 --> 01:35:15.479
am Pacific Standard time noon Eastern Time with Todd Cochran,

1679
01:35:15.600 --> 01:35:20.000
CEO of Raw Voice. You can watch it live via

1680
01:35:20.119 --> 01:35:24.199
video at a live dot Geeknewcentral dot com. And I

1681
01:35:24.239 --> 01:35:27.800
definitely want to hear your thoughts, so please send me

1682
01:35:27.840 --> 01:35:31.880
a tweet at Rob Greenley or just do it in

1683
01:35:31.920 --> 01:35:34.720
the comment area of Rob Greenley dot com. So, and

1684
01:35:34.720 --> 01:35:38.359
if you're a podcaster, shoot me an email to podcasts

1685
01:35:38.399 --> 01:35:41.640
at Microsoft dot com and I'll get your podcast in

1686
01:35:41.960 --> 01:35:45.399
the Windows Phone catalog. So thank you very much and

1687
01:35:45.600 --> 01:35:46.720
we'll talk to you next week.