5 Techniques To Build Human Trust | Ep 2

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Trust Factor with Rob Greenley focuses on
all aspects to building human trust in online

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communications only on one hundred TV HI
in episode two five techniques to build online

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Human trust in Communication and episode one
viewer feedback on me. My name is

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Rob Greenley, and I thank you
for joining me. Trust factor in your

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life is very important and the lack
of it or abundance of it can profoundly

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impact the quality of your life and
especially in the world today. So I'm

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focusing on all aspects of building trust
in human to human relationships that are connected

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to building business trust as well as
personal life trust and your professional career.

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So I'm helping online content creators create
content that reaches other people at a deeper

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level and to grow connection and loyalty. So I want to say thank you

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very much for joining me here each
week to learn and to bring more positive

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human experiences to our lives just in
general, across all of the population.

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I think it's very important that we
work on building positive lives because that will

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impact others as well as us,
and this show is here every week to

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help you on that journey to achieve
that goal of building a deeper and more

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trustful relationship with others around you every
day. Well, let's get started.

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So here are five techniques to build
online human trust in communications. And so

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what I want to do is just
kind of run through these five things and

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just kind of briefly talk about them
as things that maybe you need to think

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about as far as what you do
in your life each day. I think

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it's important to use clear and transparent
speech as best as you can, and

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that is that can be sometimes difficult
to do in the world today, but

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it is one of the most effective
ways to build trust is to be very

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clear and transparent. So when you
speak to someone, just use very clear

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language, not very It doesn't have
to be complicated. Language doesn't have to

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be anything that's out there to try
and impress someone. I think communication transcends

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complexity, and being transparent about stuff
in your life also builds trust because it

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means that you're not so caught up
in trying to portray something that maybe not

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be authentic to who you are.
So transparency is it's kind of a difficult

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thing to actually define because it's going
to be a little different for each and

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every one of you. And I
think that's the important takeaway is it can

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be tough to be transparent. It
can be difficult to be clear too,

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because we get in a rush,
we get in a hurry, or we

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want to impress someone. That kind
of gets in the way of clear and

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transparent speech. But I think it's
important to be honest about your intentions too.

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So when you're clear and transparent,
that does have a tendency to enhance

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the perception that the other person has
on your intentions and what you're trying to

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achieve with them when you communicate to
them. So I think it's very important

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to do those things. And like
I said, use simple language as best

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as you can, language that you
know everyone will understand. And sometimes when

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we're talking to other people that maybe
from other cultures and maybe their native language

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is a little different than yours,
maybe their native speakers and other what you

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would consider to be foreign languages,
then that can also create an off to

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communication clear and transparent communication as well, because oftentimes you may have to simplify

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that language so it actually reaches them
at the level that they can comprehend.

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And that's these are kind of difficult
things to navigate, but you have to

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be able to listen to others to
understand others, and that also requires you

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to try and put yourself in their
place and try and speak to people in

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a way that you know is going
to build a trust. You're going to

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be able to accomplish your goals,
and you're going to be able to make

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a clear path with that other person. So especially in a business environment,

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especially in relationships, I think relationships, and I'm talking about personal relationships can

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be very sensitive. They can be
very much misinterpreted, and I think that's

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very very important to use clear and
transparent speech, be as honest as you

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can. I'm not saying you have
to tell someone every little detail about what

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your thoughts are, because that may
not be good for anyone, because we

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all have negative thoughts about everything in
our lives, and I think just being

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honest about that, I think is
important. And really another way to build

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trust is to be responsive and available, and I think that is a big

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thing that I'm trying to do with
even this show, is to be basically

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intentional and available to those that want
to learn, want to contribute, want

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to be involved in whatever that you're
doing, but also involved in this show

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too. I want to be able
to make this show kind of a meta

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example of what building trust is really
all about. And you know, one

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of the just the basic things to
do is really respect external communications as best

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as you can. I mean,
you have to be able to filter and

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adjust. You can't be responding to
every single maybe email communication or message that

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you get on social platforms, but
I do think that you know if they

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are important. I think it's important
to respond timely and to really put the

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communication back in the hands of the
other person. And when you communicate,

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and this is about trust building too, is communicate in that message a path

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forward, set some goals, set
some objectives to what you're trying to do

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in a timeframe, and that basically
communicates to the other person that you're wanting

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to interact and have a constructive building
of this relationship on a project or on

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a just a basic human communication back
and forth. So if you want to

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build a bond or a relationship or
business relationship or whatever kind of a relationship

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you want to build with this person, I think it's very important to be

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timely and also to be clear that
you are available to answer any questions and

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concerns or project kind of goals that
may be communicated to you, and I

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hope that this show does this for
you. Is reliable and committed. I'm

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committed to building a relationship with you
as well with my audience, and so

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it kind of goes hand in hand
with that type of thing. So it's

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very important to also have a certain
amount of social listening proof, so as

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you think about being a content creator, and that's really what I'm trying to

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do with this show is speak to
content creators. But there's no reason why

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some of the things that I'm talking
about in this show can't apply to every

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aspect of your human life, in
every aspect of your interaction with the people

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around you and the people that you
value in your life, and creating some

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social proof for them, or social
listening proof or in this case, social

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viewing proof is a powerful tool for
building trust in online communications. It can

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also be important in person communications too, So a lot of these techniques are

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applicable to any kind of communication with
another person. So these type of building

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relationship to social proof that I'm talking
about can involve customer reviews or people giving

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you feedback. And this episode is
really going to be about really about a

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lot of that, and I'm going
to be very open about the feedback that

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I've had about this show and the
testimonials that people give towards and about you,

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whether it be on LinkedIn or on
whatever platform, any kind of feedback

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that you get about what you bring
to the world, and sometimes it can

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be negative, but I think it's
important to drive testimonials, ask for that,

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put out case studies that give examples
of what you've done for others.

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Those are all kind of you know, case studies can be one of those

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things that maybe people may be less
likely to trust because maybe they they are

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written by the person that is looking
for a positive review. So there's other

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online websites that are out there that
drive feedback for your company as well.

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Um, So these are companies that
their whole purpose is to get customer feedback

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and honest contributions about what their experience
has been with you or whatever brand that

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you have. These are all demonstrating
your credibility and your expertise, and I

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think that's very important and to create
an environment where positive and negative feedback can

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be shared. Now, oftentimes,
negative feedback in a public realm is seen

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as very negative, right, I
mean, it may impact your ability to

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garner more listeners or viewers or customers
if there is a lot of negative feedback

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in some instances, I think it's
important to get negative feedback at the beginning

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of any kind of a company or
show or anything that you're putting together.

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And that's what I'm going to share
with you today is some of the negative

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and positive feedback that I had about
this show and what I'm doing with this

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show, and how I'm working towards
trying to improve and give a better experience

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to you. So you walk away
from this show of feeling energized and empowered

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and wanting to take these actions yourself. And you also need to show to

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external people that you're listening and you're
hearing what they're saying and hearing what the

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other people in your life are contributing
to you, and that you want to

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improve and you want to get better, because that will drive trust like you

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can't believe. I mean, these
are such rare things that are going on

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in the world now that you can
really set yourself apart. And that's what

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I'm trying to build here because I
think the number one issue in our world

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globally and our society here in the
United States and in other countries is the

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concept of trust. I mean,
we are just not thinking about that as

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much as we used to. I
think we were very self centered and we're

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very self focused, and that tends
to be a behavior or an action that

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just does not build trust. And
so I think some of these things I'm

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talking about are very kind of traditional
values. In some ways, they're kind

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of just basic human values. There
are things that all of us need to

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really focus on. The next factor
here is establishing your authority and your expertise

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in whatever field you are. But
you need to do that in a way

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that's respectful of others. You're not
trying to brag, and you're not trying

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to put yourself out there in a
way to make another person feel like they

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are less than they're less than you
somehow. You're not trying to do that,

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And that is the goal that I
have with this too. I'm a

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normal guy. I've been creating user
generated content on the radio and on video

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for many years, and I strongly
believe that being real and speaking with a

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voice that is authentic and sounds like
it's believable is so important. But in

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order to really share a message that
people can take with a level of credibility

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is that you have to share some
qualifications and your experience on why you are

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doing that and why you think it's
important and why what you say actually matters.

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Sometimes, you know, I've been
through this a little bit too.

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I got involved in doing a radio
show many years ago about the growth of

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the Internet and the Web. I
was not an expert in the growth of

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the Internet and the web back then, but I definitely grew into that role.

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I became that over a period of
time, and I put myself out

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there to learn from others and to
grow that capability of being a qualified person

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and building experience and knowledge. Because
I learned from others and I listened to

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others, I had guests on my
show, and that's what I intend to

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do with this show too. But
the first couple of episodes, I kind

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of just wanted to set the stage, build the foundation for this show,

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and build hopefully build a deeper relationship
with you, and then also build my

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confidence and being able to host a
show on my own, because all the

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shows I've done in the past,
I've usually done with a co host.

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And that's the other show that I
do, the new media show that I

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do every week as well, and
I'm doing it later today. But that

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is so important is to build the
skills that you have, and that's what

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I'm trying to do here with you, and I appreciate your feedback is so

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important in helping me provide helpful information
too, because I want to learn from

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you and what you have experienced in
your life in this trust building and authority

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building thing that I'm talking about right
now, and because over time, you

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are going to have to demonstrate through
your words or your actions or being taken

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seriously by others around demonstrating your knowledge
and understanding whatever topic you're talking about at

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a level that's credible and that people
will say, yeah, that makes sense.

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I think it's so important to make
sense and to have a message that

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people resonate with. It's not always
about being the most popular. You will

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always connect at a deep level with
some part of your audience or some part

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of the community that you're in with
what you're talking about, and those people

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will rally around you. You're not
going to likely appeal to everyone because no

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one is perfect. No one is
perfect for everyone. That's a factor in

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every relationship. There is some aspect
of this that doing media is a popularity

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contest too to some degree. So
walking that line, so if you're a

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very popular podcaster that's got hundreds of
thousands or millions of downloads, you will

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be taking a lot more seriously in
the world if you can achieve that,

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if you can have a message that
helps people at a deeper level, that

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is resonating with large numbers of people, that can be a real benefit for

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the large number of people and your
own life as a content creator and as

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a person, because you're driving value
to others. And that's really what I'm

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trying to do here with this show, is drive value to you. And

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I think the kind of the fifth
aspect of this is make yourself available and

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make private feedback channels available as well
as public ones. So when you're putting

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it out there that you want to
hear from your audience, there should be

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two pathways, right. There should
be a pathway for the audience to give

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you feedback in a public way that
they can benefit from and maybe they can

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garner some relationships from offering that feedback
to this show, because then that person

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is seen as a expertise or having
some level of engagement with the show.

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That others can associate with. And
a lot of the shows that I've done

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live in the past have generated relationships
between listeners as being one of factor that

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I always looked at as a factor
that I'm really connecting with people and driving

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value to them, and a camaraderie
that exists between people out in the community

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of listeners, and then over time, those people will see each other as

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kindreds and sharing ideas and helping each
other. And that's why it's important to

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give feedback in the comment threads of
a show like this is because what you'll

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start to do is connect with other
listeners. And I encourage you, if

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you're listening to this show, to
go look for those comments and to find

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those people that are basically contributing thoughts
and ideas about these concepts that you have

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a passion about too, and maybe
you can connect with them on Twitter or

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on LinkedIn or whatever and send a
message to them and connect with them.

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So when you guys both come back
and watch my show, you guys are

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coming at this show from a level
of community, right And when I speak

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to you, you can speak to
your friend that you have made that is

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also a listener to this show.
I mean, that is so powerful.

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But I do need to as a
as a host and as a leader on

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this show. And that's also another
factor of this too, is we need

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to do a show like this or
any show, you really need to take

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the bull by the horn and be
a leader in your community and be a

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positive influence and be a contributor.
And but be always, I mean always

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listen to your audience, listen to
whoever that you're communicating with. I think

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it's so important, even from a
content creator perspective, having guests on my

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show, I need to listen to
them. I need to be a contributor.

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So everyone that engages with this show
or is a guest on this show

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or listen to this show, that's
a two way communication pathway. It's not

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a one way now. Granted,
what I'm doing right now tends to be

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a one way communication path but as
you'll see later in the episode, I'm

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going to be breaking that down.
What I'm going to say is there are

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pathways like email, which tend to
be more private, and then there's public

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commenting that is public, right,
So as a podcaster, you need to

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treat those a little differently. I
think the email is a much longer opportunity

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to communicate thoughts, whether it be
positive or negative, with the show host,

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share ideas, maybe give topics that
you have an interest in that you'd

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like to see me explore. Right, I think those can be very powerful

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connection tools. And just to share
a little bit about the ability to communicate

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with me if you would like to, I would like to share with you

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my personal email address, and that's
Rob dot Greenley, and that's g R

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E E N L E at gmail
dot com. That's Rob dot Greenley at

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gmail dot com. You know,
it can be a five paragraph email,

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or it can be a two line
email. Whatever you want to communicate to

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me. What did I inspire in
you to contribute to me? I think

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is key, And it's kind of
up to me to prompt you about ideas

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on things that you can share.
And I think that the topics that I've

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talked about in this episode may be
a great topic for you to share,

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what your experiences have been as a
content creator and what kind of feedback you've

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gotten. Like I was saying else, so not all my feedback needs to

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be an email that can be done
on all the social media channels I'm on

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all of them. So you can
certainly share any kind of public feedback,

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and I'd be happy to share that
on the podcast as well and talk about

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it, because there's a lot of
content that can come from you and you

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can contribute that and add to my
understanding as well as me be able to

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add to your understanding. So this
becomes a two way street on this show.

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Share your trust building efforts that you
have. What have you learned from

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trying to do this more intentionally?
Right, tell me what that experience is

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and what you how you feel about
that. I can discuss it on the

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show. Right, So I don't
have to use your full name. If

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you don't want me to, please
specify that, and I won't use it

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on the show. But certainly that's
a possibility that if you want me to

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mention your company or what you do
at a deeper level, I'm happy to

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do that as well. But I'm
going to be respectful of you. I'm

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going to be respectful because I want
to build your trust. I want to

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feel like you're safe when you communicate
with me about whatever thing that you're thinking

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about and what you'd like to contribute
to the show. In the past,

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i've done shows where people have contributed
ideas to me, and I hadn't even

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thought about that idea before. Because
everybody has a different experience in life.

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Let's get into the comments and feedback
in the last five minutes of the show

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here that I got from episode one
of my first episode of this show.

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This is really the first video show
that I've done as a solo caster before.

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This has been a learning experience for
me and I've really thought hard about

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this. The feedback was not always
great, so hopefully this episode is a

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little bit better because I'm bringing a
different kind of energy to it. I'm

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doing a different kind of approach to
what I'm doing, so I learned from

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my mistakes from the first episode,
and the feedback was I appeared a little

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tired lack of energy in episode one, which does not build as much trust

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as could be built. So that's
kind of the feedback that I have on

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that, and I think it was
fair criticism. I think I was a

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little hesitant because I wasn't comfortable presenting
in a way that I look directly at

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the camera. I mean, oftentimes
I don't look directly at the camera,

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and that's kind of the next feedback
that I got from others as well.

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Keep eye contact with the audience.
Look at the camera. It's okay to

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look down down then, but engage
in looking at the camera. Keep your

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eyes up. When you look at
the camera, you connect at a much

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deeper level. I'm seeing you,
You're seeing me at this level. And

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to bring more fun and joy to
the show, and I will do that.

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I'm going to work really hard at
trying to be more energetic, more,

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bring more funny things to the show, bring more joy to the show,

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bring more connection to others that have
just a joy for life. I'm

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going to bring that more because I
think it's a positive influence on me too,

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and hopefully it's a positive influence on
you. And that's that's what I

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want to build the most, is
a positive experience of joy, happiness,

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and even some laughter. If I
can pull my personality out of a little

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bit more and not be so buttoned
down and show some humor here, I

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think it's going to go a long
ways. And I want to thank you

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for all the feedback to that I've
gotten the show. It was very early,

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it's only the first episode. I
hope to get a lot more feedback

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and so I can devote a higher
concentration of this show to you and to

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your thoughts and your feedback, and
I will do that. And I also

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got a couple of comments on YouTube
that I want to share. Rebecca shared

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on YouTube as a marketer and an
entrepreneur, trust is my number one asset

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and I'm so so stoked to up
my game on trust. That is perfect,

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Rebecca, I so appreciate that feedback
is that's exactly how I feel as

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well. And then stoner Fruit on
YouTube also wrote and say, in a

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world of ever increasing fakeouts, we're
looking at you, AI, trust is

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the only thing we have to cultivate
a genuine connection and can't wait to see

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where this show goes. Stoner Fruit, I appreciate that a lot. I

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mean, it's you know, I
got good feedback, and I got great

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feedback, and you guys are just
aligning with what my goals are here and

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I appreciate that so much. And
keep the feedback coming, keep the thoughts

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coming, keep sharing what your experiences
are as you move through this journey of

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trying to open up more. I
can be found on Twitter too at Rob

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Greenley and also on LinkedIn LinkedIn dot
com slash in slash Rob Greenley and give

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me feedback there too that it can
be public Twitter, or it can be

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private direct messages on Twitter as well. So those are terrific pathways. And

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like I said, email is a
terrific way too that tends to be a

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little bit more private, so you
can share a little deeper and I will

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be respectful of you. If you
share a lot of deep, private stuff,

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just tell me that you would like
to keep this private and I'll give

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you private feedback to. This is
part of what I'm talking about, is

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building that trust. And so thank
you for joining me in my episode two

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here on one hundred TV. In
this series. Next week, I'm going

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to come back with just another thread
of conversations here on what is possible.

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So look for me here on one
hundred TV network on Mondays at eleven am

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to noon Eastern daylight time and nine
thirty am to ten Pacific daylight time right

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here on YouTube