Episodes

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, SVP, Podcast Content and Partnerships at Podbean, talk with Podfest founder Chris Krimitsos on what is planned for the late January event and the outreach they have done across 25 cities to have make new podcasters aware of the event to build attendance and the three tracks that will be in place. Great time to get away from the cold and head to Orlando. Be sure to pick up your tickets at Podfestexpo.com. We also discuss 2023 predict...

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, SVP, Podcast Content and Partnerships at Podbean, talk about his move to Podbean, what’s happening in the podcasting space along with the passing of several folks in the podcasting space, including Norm Pattiz from Podcast One, additional Libsyn lost one of there developers to a tragic car accident a Gofundme has been set up for BJ Forsyth surviving family members. Please check out the Fountain Podcast App that supports Podcast 2.0 ...

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee talk about the podcasting space and how the work being done to enhance podcast listening and engagement is exciting. We have to start having podcasters in the know to educate the listeners. There is multi forked attack needed. Hosts, App Developers, and Podcasters must educate their patrons to understand the value of what is coming. Once they are shown the engagement value, podcasters instantly get it. But we have to start the proces...

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee discuss in detail where we are at by the numbers in the episodes published and shows updated in the last 7, 14, 30, 60, 90 days and why companies that have been ignoring Podcasting 2.0 initiatives will become legacy companies and apps. Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast. Please take 60 se...

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee discuss brand safety and the excuse being made that advertising revenue in podcasting is not growing due to brand safety. Where Todd argues it’s lazy Podcast ad reps who are not willing to look deeper into the podcasting pool of shows that have already been vetted for brand safety. Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easies...

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, VP of Content and Partnerships at Libsyn, discuss the 25-40% drop in ad bookings that podcast ad companies are seeing and the massive losses they are taking due to revenue guarantees given to podcasters when the economy was on fire. We expect to see massive cost-cutting measures taking place across most ad rep firms. Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and ...

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, VP of Content and Partnerships at Libsyn, talk about all hubbub surrounding brand safety. Todd argues that brand safety is not a concern for 97% of the shows being created today. While Rob says it’s the only thing advertising groups are talking about. Todd wonders if it’s more about wanting to target listeners more accurately. It’s likely a little of both. Some companies are upending their business models to look at brand safety for...

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, VP of Content and Partnerships at Libsyn, talk about Todd’s trip to Riyadh and the creator society exploding there. Rob gives a run down on NAB in New York as well. Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast. Please take 60 seconds and fill out the listener survey from this link. Donate to the s...

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, VP of Content and Partnerships, talk about the disconnect between big-budget podcasting and the majority of podcasters producing their shows on a very tight budget. Big budgets do not guarantee success and usually have higher cancelation rates. Where big shows with low budgets thrive. Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the ea...

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, VP of Content and Partnerships, talk about successful strategies that have been used repeatedly that often you pull your hair out trying to get them to implement. We also talk about Todd’s upcoming trip to Riyadh, Saudi Arabia, to talk about podcasting and what he has learned about changes in Saudi Arabia that is making it possible now to have a creator community. You will be surprised at what he has learned so far and his outlook o...

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, VP of Content and Partnerships, talk Podcasting 2.0 with Dave Jones. It is a very deep dive into the new namespace, what it all means, the functions and value. RSS is an amazing specification to expand and do very cool things with. You need to listen to this episode to get dialed in. Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the eas...

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, VP of Content and Partnerships, take a deep dive into podcast statistics redirects on a new entrant into the space along with ground truth in podcasts statistics in regards to data that will never make it into marketing documents. Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast. Please take 60 second...

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee are joined by Dave Hanley, Co-Founder and CRO at Advertisecast. We deep dive into podcast programmatic advertising and what it looks like now, what the future holds, and the space’s challenges. Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast. Please take 60 seconds and fill out the listener survey fro...

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee are joined by Dan Granger, CEO of Oxford Road, Host Media Roundtable Podcast. Less division and more inclusivity lead the discussion today, centering around the events of Podcast Movement. Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast. Please take 60 seconds and fill out the listener survey from thi...

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee are joined by a great panel at Podcast Movement. James Cridland from Podnews, Tangia Estrad from BIPOC Podcast creators & Heather Osgood from True Native Media discuss the open nature of podcasting, RSS in podcasting today, and the future of podcasting. Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast....

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee discuss the latest Edison Research study on Latino podcast listeners . There are some seriously interesting data in that report and one that podcast creators would be advised to review. We also discuss expected outcomes from Podcast Movement. We also dissect the latest Podsights findings and have more questions than answers. Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V...

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee are joined by Arielle Nissenblatt of Earbuds Collective and Squadcast to discuss new ways to grow your show and also to discuss the various happening in the podcasting space to include the shocking announcement that Art 19 is opting all their podcasters into Public Podtrac stats tracking forcing those that want to opt-out to reply by email. We speculate if Amazon is looking to buy Podtrac. Please check out the Fountain Podcast App th...

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee discuss Podcast 2.0 initiatives and thank those who have been boosting the show. We once again talk about who technically was the first podcaster and this ongoing silliness in the attempt to re-write the early history of podcasting. We spend a considerable amount of time on the show talking about the declining number of active podcasts and the math problem that Spotify has. We also introduce programmatic advertising to the show. Let...

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee are joined by Dan Franks to discuss the upcoming Podcast Movement. We also discuss in detail the release of the podcast guidance document from the IAB Tech Lab – Platform Privacy Restrictions Communicating Impacts & Strategies . This is an in-depth document all Podcasters should review. We also discuss the Podchaser acquisition. Please take the 60 seconds and fill out the listener survey from this link. Donate to the show and Support...

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee talk about the latest agenda-driven post about RSS hindering the growth of podcasting. The author Michael Mignano must still be getting paid a retainer from Spotify as his article is very short-sighted, and he and others are not paying attention to what is happening with Podcast 2.0 , etc.. We also discuss the insane sponsorship levels regional podcast events are charging and how they are pricing themselves out of the market. Please ...

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee talk extensively about visualizing your audience and that audience size does matter when it comes to most advertising deals. Our new video format continues to evolve, but we are open to suggestions on how to make it better. Please take the 60 seconds and fill out the listener survey from this link. Donate to the show and Support this podcast . Send a Sticker Get a Sticker: Send us your show sticker and we will send you a New Media Sh...

Todd Cochrane Founder of Blubrry Podcasting, and Rob Greenlee of Libsyn talk with our two guests at our Podfest Roundtable. We are joined by Katie Krimitsos of the Women’s Meditation Network and Marla Isackson of Ossa Collective . Please take the 60 seconds and fill out the listener survey from this link. Donate to the show and Support this podcast . Send a Sticker Get a Sticker: Send us your show sticker and we will send you a New Media Show Sticker. Get on our sticker board for the show. New M...

Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn talk about the Sounds Profitable creator’s presentation and spend a huge amount of time digging through that. At the same time, we are introducing a new look for the show that I hope you will like and provide feedback for on the video side. Please take the 60 seconds and fill out the listener survey from this link. Donate to the show and Support this podcast . Send a Sticker Get a Sticker: Send us your show sticker and we wil...

Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn are joined by Alban Brooke from Buzzsprout to talk about podcasting with us Good discussion around YouTube and other platforms that are now looking to lock podcasters into walled gardens. Please take the 60 seconds and fill out the listener survey from this link. Donate to the show and Support this podcast . Send a Sticker Get a Sticker: Send us your show sticker and we will send you a New Media Show Sticker. Get on our stick...