Episodes

March 22, 2023

YouTube Podcast a Big Nothing Burger? #535

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, founder of Spoken Life Media, discuss YouTube and their initial round of Podcast releases, which is nothing more than a modified playlist, and the end game on what YouTube has planned is not clear. Even shows like this one that converted a YouTube playlist to a Podcst type have seen nothing on the YouTube podcast page besides very high-end popular shows that get over 100k views. So far, for the average podcaster, this is not anythin...
March 16, 2023

Rob Greenlee Launches Consulting Business to Help Content Creators #534

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, founder of Spoken Life Media, discuss the new Edison report and talk about Rob’s move away from Podbean, Rob has also worked for several hosting platforms such as PodcastOne, Spreaker, Libsyn. Shares the change is driven by his desire to focus on being a content creator again and helping other media creators to get started, promote, and grow their shows on any platform they choose. He plans to offer unbiased consultation toward the ...
March 2, 2023

Guest Alex Sanfilippo #533

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, SVP of Podcast Content and Partnerships at Podbean, are joined by guest Alex Sanfilippo who shares pain points he has learned through his extensive work with podcasters, and you will be surprised what he hears from podcasters he talks to. As well as information he has gleaned from successful podcasters in the podcasting space on their keys to success. Check him out at podpros.com Please check out all the new Podcast Apps at PodcastA...
Feb. 22, 2023

YouTube Podcast Support? #532

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, SVP of Podcast Content and Partnerships at Podbean, discuss in detail what podcasters may gain or lose if their business model is advertising when YouTube jumps into the podcasting space. Todd takes the approach a podcaster with an ad-based model for their show would be crazy to jump at being on YouTube, whereas Rob has a different approach. Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can al...
Feb. 15, 2023

Growing your Podcast #531

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, SVP, of Podcast Content and Partnerships at Podbean, discuss where podcasting is today and the opportunities in a flat marketplace in being able to build a foothold in your medium. Currently, podcast creation levels give podcasters unique opportunities never seen in the podcasting space. Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, th...
Feb. 8, 2023

The Realities of Podcasting #530

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, SVP, of Podcast Content and Partnerships at Podbean, talk today about some feedback that Todd received from the last show. Weigh in on what you think. The feedback was quite explicit. We also discuss the desire of some in the podcasting space to go to a streaming protocol to deliver podcasts so advertisers can get better data. Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the sh...
Feb. 2, 2023

Making Money while Podcasting Live #529

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, SVP, of Podcast Content and Partnerships at Podbean, discuss everything happening in the podcasting space and we also show you how we make money while we stream the show live. Listen to the live Boosts and comments come in while we are recording the show. See why Blubrry is now the Podcast Host with the highest implementation of Podcasting 2.0 features. Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives...
Jan. 30, 2023

Podfest 2023 Live New Media Show #528

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, SVP, of Podcast Content and Partnerships at Podbean, talk with guest Rob Cesternino and Deirdre Tshien at Podfest about various topics including AI, Growing your Show, Power of Live and variety of other topics. Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast. Please take 60 seconds and fill out the...
Jan. 19, 2023

2023 Podcast Growth Trajectory #527

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, SVP, of Podcast Content and Partnerships at Podbean, talk in detail about a AI bot contest Todd is running. The launch of Quicklinks and Auphonic integration at Blubrry Podcasting as well as the current growth or better lack of growth in the current economic space in Podcasting. Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest...
Jan. 12, 2023

New Media Show – Happy New Year #526

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, SVP, of Podcast Content and Partnerships at Podbean, talk about Todd’s attendance of CES and what he saw in regards to podcasting and we cover the latest and greatest happening in the podcasting space. By all terms, it is the best time to be a podcaster as podcast creation of new episodes remains at historic low levels. Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V ...
Dec. 28, 2022

Podfest Update with founder Chris Krimitsos #525

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, SVP, Podcast Content and Partnerships at Podbean, talk with Podfest founder Chris Krimitsos on what is planned for the late January event and the outreach they have done across 25 cities to have make new podcasters aware of the event to build attendance and the three tracks that will be in place. Great time to get away from the cold and head to Orlando. Be sure to pick up your tickets at Podfestexpo.com. We also discuss 2023 predict...
Dec. 7, 2022

Rob Greenlee moves to Podbean #524

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, SVP, Podcast Content and Partnerships at Podbean, talk about his move to Podbean, what’s happening in the podcasting space along with the passing of several folks in the podcasting space, including Norm Pattiz from Podcast One, additional Libsyn lost one of there developers to a tragic car accident a Gofundme has been set up for BJ Forsyth surviving family members. Please check out the Fountain Podcast App that supports Podcast 2.0...
Nov. 30, 2022

Podcast Listeners need to be Educated on Podcasting 2.0 #523

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee talk about the podcasting space and how the work being done to enhance podcast listening and engagement is exciting. We have to start having podcasters in the know to educate the listeners. There is multi forked attack needed. Hosts, App Developers, and Podcasters must educate their patrons to understand the value of what is coming. Once they are shown the engagement value, podcasters instantly get it. But we have to start the proces...
Nov. 24, 2022

Podcasting by the Numbers #522

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee discuss in detail where we are at by the numbers in the episodes published and shows updated in the last 7, 14, 30, 60, 90 days and why companies that have been ignoring Podcasting 2.0 initiatives will become legacy companies and apps. Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast. Please take 60 ...
Nov. 17, 2022

Lazy Podcast Advertising Rep #521

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee discuss brand safety and the excuse being made that advertising revenue in podcasting is not growing due to brand safety. Where Todd argues it’s lazy Podcast ad reps who are not willing to look deeper into the podcasting pool of shows that have already been vetted for brand safety. Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easie...
Nov. 10, 2022

Podcast Ad Rep Companies in Big Trouble #520

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, VP of Content and Partnerships at Libsyn, discuss the 25-40% drop in ad bookings that podcast ad companies are seeing and the massive losses they are taking due to revenue guarantees given to podcasters when the economy was on fire. We expect to see massive cost-cutting measures taking place across most ad rep firms. Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and...
Nov. 3, 2022

Brand Safety Not a Concern for 97% of Shows #519

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, VP of Content and Partnerships at Libsyn, talk about all hubbub surrounding brand safety. Todd argues that brand safety is not a concern for 97% of the shows being created today. While Rob says it’s the only thing advertising groups are talking about. Todd wonders if it’s more about wanting to target listeners more accurately. It’s likely a little of both. Some companies are upending their business models to look at brand safety for...
Oct. 26, 2022

Ignite the Sound – Riyadh Saudi Arabia Report #518

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, VP of Content and Partnerships at Libsyn, talk about Todd’s trip to Riyadh and the creator society exploding there. Rob gives a run down on NAB in New York as well. Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast. Please take 60 seconds and fill out the listener survey from this link. Donate to the...
Oct. 17, 2022

Big Budget Podcast getting Canceled #517

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, VP of Content and Partnerships, talk about the disconnect between big-budget podcasting and the majority of podcasters producing their shows on a very tight budget. Big budgets do not guarantee success and usually have higher cancelation rates. Where big shows with low budgets thrive. Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the e...
Oct. 5, 2022

Media Buyers Mostly Never Listen #516

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, VP of Content and Partnerships, talk about successful strategies that have been used repeatedly that often you pull your hair out trying to get them to implement. We also talk about Todd’s upcoming trip to Riyadh, Saudi Arabia, to talk about podcasting and what he has learned about changes in Saudi Arabia that is making it possible now to have a creator community. You will be surprised at what he has learned so far and his outlook o...
Sept. 28, 2022

Podcasting 2.0 with Dave Jones #515

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, VP of Content and Partnerships, talk Podcasting 2.0 with Dave Jones. It is a very deep dive into the new namespace, what it all means, the functions and value. RSS is an amazing specification to expand and do very cool things with. You need to listen to this episode to get dialed in. Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the ea...
Sept. 22, 2022

Let’s Talk Podcast Redirects #514

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, VP of Content and Partnerships, take a deep dive into podcast statistics redirects on a new entrant into the space along with ground truth in podcasts statistics in regards to data that will never make it into marketing documents. Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast. Please take 60 seco...
Sept. 15, 2022

Programmatic Advertising with Dave Hanley #513

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee are joined by Dave Hanley, Co-Founder and CRO at Advertisecast. We deep dive into podcast programmatic advertising and what it looks like now, what the future holds, and the space’s challenges. Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast. Please take 60 seconds and fill out the listener survey f...
Sept. 7, 2022

Less Division More Inclusivity #512

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee are joined by Dan Granger, CEO of Oxford Road, Host Media Roundtable Podcast. Less division and more inclusivity lead the discussion today, centering around the events of Podcast Movement. Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast. Please take 60 seconds and fill out the listener survey from t...