Episodes

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, VP of Content and Partnerships at Libsyn, discuss the 25-40% drop in ad bookings that podcast ad companies are seeing and the massive losses they are taking due to revenue guarantees given to podcasters when the economy was on fire. We expect to see massive cost-cutting measures taking place across most ad rep firms. Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and...

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, VP of Content and Partnerships at Libsyn, talk about all hubbub surrounding brand safety. Todd argues that brand safety is not a concern for 97% of the shows being created today. While Rob says it’s the only thing advertising groups are talking about. Todd wonders if it’s more about wanting to target listeners more accurately. It’s likely a little of both. Some companies are upending their business models to look at brand safety for...

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, VP of Content and Partnerships at Libsyn, talk about Todd’s trip to Riyadh and the creator society exploding there. Rob gives a run down on NAB in New York as well. Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast. Please take 60 seconds and fill out the listener survey from this link. Donate to the...

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, VP of Content and Partnerships, talk about the disconnect between big-budget podcasting and the majority of podcasters producing their shows on a very tight budget. Big budgets do not guarantee success and usually have higher cancelation rates. Where big shows with low budgets thrive. Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the e...

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, VP of Content and Partnerships, talk about successful strategies that have been used repeatedly that often you pull your hair out trying to get them to implement. We also talk about Todd’s upcoming trip to Riyadh, Saudi Arabia, to talk about podcasting and what he has learned about changes in Saudi Arabia that is making it possible now to have a creator community. You will be surprised at what he has learned so far and his outlook o...

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, VP of Content and Partnerships, talk Podcasting 2.0 with Dave Jones. It is a very deep dive into the new namespace, what it all means, the functions and value. RSS is an amazing specification to expand and do very cool things with. You need to listen to this episode to get dialed in. Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the ea...

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, VP of Content and Partnerships, take a deep dive into podcast statistics redirects on a new entrant into the space along with ground truth in podcasts statistics in regards to data that will never make it into marketing documents. Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast. Please take 60 seco...

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee are joined by Dave Hanley, Co-Founder and CRO at Advertisecast. We deep dive into podcast programmatic advertising and what it looks like now, what the future holds, and the space’s challenges. Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast. Please take 60 seconds and fill out the listener survey f...

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee are joined by Dan Granger, CEO of Oxford Road, Host Media Roundtable Podcast. Less division and more inclusivity lead the discussion today, centering around the events of Podcast Movement. Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast. Please take 60 seconds and fill out the listener survey from t...

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee are joined by a great panel at Podcast Movement. James Cridland from Podnews, Tangia Estrad from BIPOC Podcast creators & Heather Osgood from True Native Media discuss the open nature of podcasting, RSS in podcasting today, and the future of podcasting. Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast...

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee discuss the latest Edison Research study on Latino podcast listeners. There are some seriously interesting data in that report and one that podcast creators would be advised to review. We also discuss expected outcomes from Podcast Movement. We also dissect the latest Podsights findings and have more questions than answers. Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V...

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee are joined by Arielle Nissenblatt of Earbuds Collective and Squadcast to discuss new ways to grow your show and also to discuss the various happening in the podcasting space to include the shocking announcement that Art 19 is opting all their podcasters into Public Podtrac stats tracking forcing those that want to opt-out to reply by email. We speculate if Amazon is looking to buy Podtrac. Please check out the Fountain Podcast App th...

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee discuss Podcast 2.0 initiatives and thank those who have been boosting the show. We once again talk about who technically was the first podcaster and this ongoing silliness in the attempt to re-write the early history of podcasting. We spend a considerable amount of time on the show talking about the declining number of active podcasts and the math problem that Spotify has. We also introduce programmatic advertising to the show. Let ...

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee are joined by Dan Franks to discuss the upcoming Podcast Movement. We also discuss in detail the release of the podcast guidance document from the IAB Tech Lab – Platform Privacy Restrictions Communicating Impacts & Strategies. This is an in-depth document all Podcasters should review. We also discuss the Podchaser acquisition. Please take the 60 seconds and fill out the listener survey from this link. Donate to the show and Support...

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee talk about the latest agenda-driven post about RSS hindering the growth of podcasting. The author Michael Mignano must still be getting paid a retainer from Spotify as his article is very short-sighted, and he and others are not paying attention to what is happening with Podcast 2.0, etc.. We also discuss the insane sponsorship levels regional podcast events are charging and how they are pricing themselves out of the market. Please ...

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee talk extensively about visualizing your audience and that audience size does matter when it comes to most advertising deals. Our new video format continues to evolve, but we are open to suggestions on how to make it better. Please take the 60 seconds and fill out the listener survey from this link. Donate to the show and Support this podcast. Send a Sticker Get a Sticker: Send us your show sticker and we will send you a New Media S...

Todd Cochrane Founder of Blubrry Podcasting, and Rob Greenlee of Libsyn talk with our two guests at our Podfest Roundtable. We are joined by Katie Krimitsos of the Women’s Meditation Network and Marla Isackson of Ossa Collective. Please take the 60 seconds and fill out the listener survey from this link. Donate to the show and Support this podcast. Send a Sticker Get a Sticker: Send us your show sticker and we will send you a New Media Show Sticker. Get on our sticker board for the show. New ...

Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn talk about the Sounds Profitable creator’s presentation and spend a huge amount of time digging through that. At the same time, we are introducing a new look for the show that I hope you will like and provide feedback for on the video side. Please take the 60 seconds and fill out the listener survey from this link. Donate to the show and Support this podcast. Send a Sticker Get a Sticker: Send us your show sticker and we wi...

Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn are joined by Alban Brooke from Buzzsprout to talk about podcasting with us Good discussion around YouTube and other platforms that are now looking to lock podcasters into walled gardens. Please take the 60 seconds and fill out the listener survey from this link. Donate to the show and Support this podcast. Send a Sticker Get a Sticker: Send us your show sticker and we will send you a New Media Show Sticker. Get on our stic...

Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn invited Dan Franks, President/Co-Founder of Podcast Movement and Dan Rayburn, Streaming Media Expert/Analyst. Chairman NAB Streaming Summit to discuss Podcasting Market: Content and Distribution at the NAB Show as part of NAB Live Please take the 60 seconds and fill out the listener survey … Continue reading Podcasting Market: Content and Distribution – NAB Show Live #501 → The post Podcasting Market: Content and Distribution...

Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn spend some time once again talking about open RSS. While listeners do not care how they get their podcasts are we headed towards a cliff where more and more companies are going to require publishing via API? Please take the 60 seconds and fill out the listener survey from this link. Donate to the show and Support this podcast. Send a Sticker Get a Sticker: Send us your show sticker and we will send you a New Media Show Stic...

Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn once again take up the defense of the open nature of podcasting through RSS. Besides the desires of Spotify and others to close podcasting. Big companies want control and there not going to get it. Please take the 60 seconds and fill out the listener survey from this link. Donate to the show and Support this podcast. Send a Sticker Get a Sticker: Send us your show sticker and we will send you a New Media Show Sticker. Get o...

Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn discuss all of the latest podcast events in Europe and in the United States. We cover the show from London and the heavy commercial presence at the show versus the Indie vibe at Podfest 2022 Please take the 60 seconds and fill out the listener survey from this link. Donate to the show and Support this podcast. Send a Sticker Get a Sticker: Send us your show sticker and we will send you a New Media Show Sticker. Get on our s...

Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn discuss podcast advertising at the NAB Show live stage. We are joined by Larry Rosin, President of Edison Research and Krystina Rubino, GM, Offline Practice at Right Side Up Please take the 60 seconds and fill out the listener survey from this link. Donate … Continue reading NAB Show Live – Podcast Advertising #497 → The post NAB Show Live – Podcast Advertising #497 first appeared on New Media Show.