March 1, 2025

Mastering Sales as an Introvert | Ep 25

Mastering Sales as an Introvert | Ep 25

Mastering Sales as an Introvert: Strategies for Massive Success:

Join Joe Beck on the Impact Sales Podcast as he delves into a highly requested topic: achieving massive sales results as an introvert. 

Joe Beck is founder of the Sales Activist and...

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Apple Podcasts podcast player iconSpotify podcast player iconRSS Feed podcast player icon

Mastering Sales as an Introvert: Strategies for Massive Success:

Join Joe Beck on the Impact Sales Podcast as he delves into a highly requested topic: achieving massive sales results as an introvert.

Joe Beck is founder of the Sales Activist and business networking group M3Linked, shares insights from his 35+ year sales career, debunking the myth of natural-born salespeople and emphasizing the learnable nature of sales skills.

Joe provides actionable advice on shifting focus to the client, asking impactful questions, and adopting a servant mindset.

Discover how introverts can leverage their unique strengths to excel in sales and transform perceived weaknesses into competitive advantages.

00:00 Introduction to the Impact Sales Podcast
00:16 The Challenge of Selling as an Introvert
03:11 Debunking the Natural Salesperson Myth
04:56 Shifting Focus: It's About the Prospect
10:38 The Power of Asking Impactful Questions
17:12 Leveraging Introvert Superpowers in Sales
21:06 Adopting a Servant Mindset
28:35 Conclusion and Final Thoughts

The Impact Sales Podcast Show Links:

Spotify Podcasts:
https://open.spotify.com/show/3cThgJH6JW7AeMzT8bR1xF

Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-impact-sales-podcast/id1617201046

YouTube:
https://www.youtube.com/@thesalesactivist

Podcast Website
https://www.spreaker.com/podcast/the-impact-sales-podcast--6437358

The Sales Activist Company Website
https://www.thesalesactivist.com

M3Linked Company Website
https://www.m3linked.com

#SalesSuccess #IntrovertSales #MasteringSales #ImpactSalesPodcast #JoeBeck #TheSalesActivist #M3Linked #SalesGrowth #SalesStrategy #TrustedAdvisor #ServantLeadership #SellingSkills #BusinessDevelopment #SalesCoaching #Entrepreneurship #ClientFocus #SalesTips #SalesMindset #SalesMotivation #LeadGeneration #SalesTraining #Networking #SalesProspecting #CloseMoreDeals #SalesLeadership #B2BSales #SalesPodcast #MarketingStrategy #SuccessMindset #SalesTechniques #SalesExpert

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Welcome to the Impact Sales Podcast. I'm your host Joe Beck,

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founder of The Sales Activist, and today's episode we have

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a very popular topic that we're going to be talking

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about today. I get this question a lot, and today

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we're going to be talking all about creating massive sales

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results when you're an introvert. That's right, when you're an introvert.

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We get this a lot at the Sales Activist, people

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asking us about selling when you're an introvert, where you're

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not that outspoken or that comfortable talking with people. Well,

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today we're going to talk all about that topic and

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how you can generate massive sales results even if you're

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an introvert. So don't go anywhere, we'll be right back.

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Welcome back to the Impact Sales Podcast. I'm your host,

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Joe Beck, founder of The Sales Activist, and today we're

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going to be talking all about creating massive sales results

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even when you're an introvert. That's right, even when you're

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an introvert. See, I've been in sales my entire career

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thirty five plus years, done it all and seen it all.

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And one of the questions that I get very very

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often from people both in corporate environments, in the solopreneur space,

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just people reaching out and asking this question is, you know,

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how can I be successful in sales when I'm a

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natural introvert. I'm somebody who's not comfortable reaching out. I'm

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somebody who's not comfortable being out in front of people.

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And today we're going to talk all about how you

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can break through that limiting belief, how you can put

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yourself in a place where you could be successful in

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selling even if you are in fact an introvert. So

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for many people, they get hung up on a lot

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of different things that might hold them back from sales success.

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Some of these things are legitimate challenges or obstacles that

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they need to work through, and one of them can

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be when somebody is naturally introverted. They're not necessarily comfortable

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reaching out to people, they aren't necessarily comfortable initiating conversations

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or engagement with other individuals. They're naturally introverted. This happens

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for a lot of people because you know, not everybody

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is born with a comfortable personality towards outreach or towards

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getting uncomfortable and putting themselves in a position where they're

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engaging new people. So for those of you that are

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natural introverts or people that struggle with this in their business,

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today's going to be a very very important episode. I

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like to start an episode like this with really breaking

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down a stereotype or a misunderstanding in regards to sales.

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Many times people think that individuals are natural born salespeople,

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like they just were born with the natural ability of

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selling professionally, and there couldn't be anything further from the truth.

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You know, sales is not unlike any other skilled profession.

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It can be learned, taught, you can coach people on it,

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it can be developed and honed over time for yourself.

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And a lot of people struggle with that because they

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have this it's almost a coping mechanism and excuse where

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they say, well, I'm not a natural born salesperson. I'm

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not comfortable doing those things. And you know, everybody who's

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ever been successful in selling has put themselves in a

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place where they've learned how to get better at their craft.

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They've developed those skills. And what that tells us is

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no matter who you are, even if you're an introvert,

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you can be successful in selling. So that's the first

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thing you need to know and understand. Okay, nobody is

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born a natural salesperson. People learn, they gather information, and

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they improve their skill set and as a result of

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that they are good in selling. So if you're an introvert,

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if you're somebody who is uncomfortable or naturally additionally nervous

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about reaching out to people, engaging people, communicating with people,

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I'm telling you right now you can work through that. Now.

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In addition to recognizing and acknowledging that there is no

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such thing as a born salesperson, the other thing that

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you need to acknowledge. And this is just the case

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for everybody you know. If somebody you know is an

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introvert or struggle with outreach, sometimes how they perceive themselves

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in the process can make all the difference in their results.

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And here's what I mean. Many times people think when

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they're selling that the focus is on them, that the

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focus is on what they're doing, what they're saying, their salesmanship,

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you know, how they present themselves, and it does play

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a role, I'm not gonna deny that, but it plays

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a much smaller role than the other person. As a

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part of that interaction, the prospect, the client, the person

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that you're speaking to or presenting to. So for introverts,

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for people that struggle with putting themselves out there, and

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this includes sales, you need to first recognize that the

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number one thing that you need to do, and this

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is going to come as something that relax you, is

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you put that emphasis on the other person. You make

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it all about them. Now, that will not only take

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the pressure off of you in the work that you do,

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but it actually puts you very much aligned with where

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you should be focusing as it relates to your sales process.

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See a lot of people think that sales is all

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about what you say and what you do and how

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you present and your confidence and your sales ability, and

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I'm going to tell you it's the exact opposite. I've

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seen people that have been wildly successful in selling, and

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when you first look at them and you first hear them,

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you would be shocked. You just would be amazed that

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they're capable of performing at the level that they are.

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And the reason is they have aligned themselves with the

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most important thing. They understand that it's not about them.

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It's not about what they do, what they offer, how

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it works. Those things matter, but they matter to such

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a small degree that it doesn't impact their success. What

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does impact their success? And listen up, all you introverts,

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what does impact their success is being able to put

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the focus solely on their prospect, their client, the people

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that they're interacting with. Now, how does that happen? What

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does that look like? Well, if you are an introvert,

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you probably have already learned this little tidbit right, this

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life skill. You want to try to get the person

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that you're interacting with or talking to talking more than

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you're talking. And if you're a natural introvert, or if

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you're uncomfortable engaging people, once you do break the ice

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and you do get that initial conversation started, the easiest

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thing for you to do in the world, because it's

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most comfortable for you as an introvert, is to get

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the other person talking, get them talking about themselves, what

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they do, what they need, what they're looking for. Because

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if they're talking, you don't have to be right. You

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get to listen. You get to play that comfortable role

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of listening and engaging only when necessary and being a

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part of that conversation but not carrying the burden of it. See,

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that's where a lot of introverts struggle. They feel that

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the burden of the conversation, the burden of the interaction,

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rests on their shoulders, And I'm here to tell you

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that it doesn't. I'm here to remove all of those

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bricks that are stacked up on your shoulders related to

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selling as an introvert because you think it's all about you,

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and it isn't. It doesn't have to be about you.

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It shouldn't be about you. It should be about your prospects.

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So if you're an introvert and you're hearing that, I

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want you to take a deep breath, exhale and realize

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the pressure isn't on you. It really truly isn't. And

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I mean that sincerely. I want you to all understand that,

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because if you can embrace that mindset, it becomes that

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much easier for you to sell and create amazing results

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as a sales professional, versus you carrying that burden of

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thinking that you have to constantly be shouldering at all yourself.

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You don't. It is really up to them, the other

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person that you're interacting with, to do the majority of

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the work. Now, how you make that happen requires you

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to become very good at certain things. And for some

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of you who are introverts, whether you recognize this or not,

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you probably are already pretty good at this next topic

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because it's a life skill. It's a coping mechanism when

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you're an introvert. And I know this because long before

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I ever was in professional selling, I was very introverted.

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I know people that know me and have known me

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for a long time might disagree with that, but I'm

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going to tell you I would be incredibly uncomfortable. I

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would be nervous. I had intense call reluctance. I struggled

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picking up the phone and calling people. I struggled walking

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up to somebody and engaging them in conversation. It made

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me nervous. It almost sometimes almost made me feel nauseous

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going through that. But what I realized over time, with

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a lot of support and training, that it wasn't about me.

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It was about the other person. And I learned this

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one particular skill that changed everything for me. And it

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was the skill of asking impactful questions of the people

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that I was speaking with. See, when you ask impactful questions,

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when you put it out there in front of somebody

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and you ask something of them that requires them to respond,

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the pressure shifts to them and you are now gathering information.

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You are gathering data. Now you're also doing a couple

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of other things that will make you wildly successful in selling.

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Whether you knew it or not, you are starting to

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earn their trust and starting to build what I call

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to be the most important thing that you need to do,

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building that trusted advisor status. See when you ask questions

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of people and they're open ended questions that require them

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to respond in detail, and you start gathering that information

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and then maybe you have to ask a very short

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qualifying question to learn a little bit more, and then

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they respond some more, you're building up your trusted advisors

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status in the eyes of that person. And let's just

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take a step out of a business environment, a selling environment,

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and let me give you an example in a personal way. See,

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if you're interacting with somebody on a personal level, a

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friend of family members, somebody that you know, an acquaintance,

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and your conversation is entirely about you, and it's all

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about you, it's me, me, me, the whole way through.

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Are they really engaged with you or are you just ranting? Right?

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But if you ask a question and they respond and

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then you clarify it, maybe ask a follow up question

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and they respond, and that goes on for a little bit.

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You're actually engaging in a productive conversation. Now at some

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point they might turn around and then ask you a question.

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But the key when you're an introvert to be able

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to break through that is to make sure that you're

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leading with the questions. You're directing it with the questions,

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because the more they talk, the more pressure is off

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of you at the beginning of the interaction. And the

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one thing that I will tell you that I've noticed

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as a recovering introvert, as somebody that had previously been

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an introvert, the sooner I could get people talking, the

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more comfortable I became. The sooner I could get people talking,

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the more comfortable I became. Once they started talking, I

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could catch my breath, I could focus much more easily.

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The other skill that's really important to recognize is when

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you get people talking first and they're sharing information with you,

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it solves one of the biggest problems that introverts carry

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with them. It's the question of what am I going

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to talk about? What am I going to say? What

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am I going to what am I going to put

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out there. Well, if they are answering questions and talking

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about things, they're giving you what to talk about. They're

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sharing with you what's important. They're telling you what they need,

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want desire, what problems they have, what solutions they feel

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they need. They're telling you all of this stuff. And

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that's so important to an introvert because when you're an introvert,

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if somebody shares with you the topics, if they share

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with you what's important, it becomes that much easier for

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you to get comfortable talking about those things. Because if

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you don't have that to work with and maybe this

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will resonate with you when I describe this, If you

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don't have that to work with, and you personally are

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sourcing for what to talk about, what to say, how

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to engage them when it comes to the meaningful part

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of the dialogue. See, that puts a lot of pressure

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on you as an introvert, right, that puts those bricks

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back on the shoulders. It just feels like you're way

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down and hard for you to break through that. But

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by flipping that script and asking some impactful questions to

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kind of jump start the conversation, you find yourself in

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a place that they are doing a lot of the

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work for you. They are doing the heavy lifting. And

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I want you to think of another example. You know,

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when when you're ever in a public setting, or you're

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in an environment where it requires you to interact with people,

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and you're an introvert, the hardest question to lead with

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is the first one. Everything after that, if done the

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right way, will get easier. It's that first one, Okay,

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that first question, that first output that you share with somebody.

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So how you go about doing that, And when you're

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an introvert, is you make the first question an easier

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warm up question, and then as you get comfortable, you

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may make your follow up questions a little bit more

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detail oriented, a little bit more specific, because you now

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know kind of what to work with. But see, for

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a lot of people, they feel that that burden rests

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with them, like they have to know what to say

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in its entirety, and they have to be able to

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put all of what they know on display. See, these

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are the things that go on in the back of

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an introvert's mind. And I know I know this. Not

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only have I experienced this, but I have worked with many,

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many people that were introverted I've trained many people to

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become very successful sales professionals even when they were introverted.

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And the reason I was able to do that is

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by breaking down the small little barriers or walls to

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your success. And that's what we're really digging into. These

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are just walls. They're barriers to your success. But once

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you start navigating through some of them and you get

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that conversation going, it becomes much much easier as an

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introvert to be successful in selling. In fact, I will

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tell you, believe it or not, that introverts have an advantage.

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That's right, introverts have an advantage. Now what is that advantage?

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What is your superpower as an introvert? Right? Well, your

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superpower as an introvert is you are naturally going to

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defer to the other person if you can possibly do it. Right,

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if you can possibly do it, you're going to figure

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out a way to get that other person to talk

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more than you talk. And I will tell you that

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that is the exact positioning that you want to have

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if you're going to be wildly successful in selling. Now,

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I'm not saying you can't talk, and I'm not saying

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you won't have to talk at certain points, of course,

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will What I'm saying is, I think you have an

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advantage if your natural default setting is to put people

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in a place where they communicate more than you see.

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People think sales is about you doing all the talking.

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They do all the listing, and somewhere at the end

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of all of that they make a decision. And for

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a lot of unsuccessful people, that's the way selling works.

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But for people that are wildly successful in selling, the

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people that are elite, the top performers, they understand impact sales.

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They understand how to focus on the impact of what

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that person wants, needs, desires, is looking for right, They

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understand that, and then they dig into the impact of that. Well,

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that comes from asking good questions, and it comes from

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allowing that other person, again, your default setting, if you're

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an introvert, allowing that other person to do the majority

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of the talking. One of the questions I get asked

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a lot by people when I'm coaching them or or

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training them on selling is well, what's the anatomy of

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a proper sales call or a proper sales engagement? What

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does it look like? And yeah, of course the easy

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answer is, well, a successful one anyone that's you know,

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successful that generates a sale. But I'm not talking about that.

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I'm talking about on average, what is a very productive

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anatomy for a sales call. Well, I will tell you,

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and you could break it out a lot of different ways.

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I'm not going to get into each individual section of it,

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but I am going to say this. If your prospect

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is talking two to three times more than you are talking,

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you are on the right side of the equation. If

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that is reversed, if you are talking two or three

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times more than your prospect is talking, you are not

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where you want to be. And that should be music

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to the introvert's ears. It should be something that every

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introvert out there is excited to hear because it's not

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about you having to do all that talking. Now. I know,

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sometimes that initial outreach is the hardest piece. And I

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don't care if it's an email, a text message, a

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phone call, a zoom call, and in person meeting walking

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up to somebody on the street, I don't care what

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it is. It's that breaking the ice, that initial piece

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that can be the most uncomfortable and the most challenging sometimes.

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So I'm going to give you a little trick. I'm

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going to share with you how I want all you

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introverts to be thinking about your efforts when it comes

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to selling. And it is no different than how everybody

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should be thinking about their efforts and selling. But I'm

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going to specifically dial this down and dial this into introverts.

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You need to stop thinking about selling and focus exclusively

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on serving your prospects, your clients, and solving problems. And

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I say that to make sure that you're focusing on

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the right things. I say that to make sure that

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you're taking pressure off of yourself again, removing barriers to

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your success, taking those bricks off your shoulders. Right. By

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having a servant mindset, having a solution oriented mindset, you

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stop thinking about selling. See, when you're an introvert, it

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becomes that much more challenging when you know there is

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going to be some piece of the interaction that could

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become right. And too many times people think that selling

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creates this awkward moment at the end of the interaction

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where you're going to ask for the business. They're going

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to be awkward. It's just not going to go the

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way that I would like it to go. I'm going

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to get it. That's right, the dreaded R word rejected,

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rejection right, nobody wants to think about rejection. Most elite

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sales professionals understand that if their mindset is one of service,

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and they are focused on solutions, and they are focused

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on providing a positive impact for their prospects and clients,

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the sales will take care of themselves. The sales will

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take care of themselves. And I mean that sincerely. Where

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pressure is added, especially if you're an introvert, is when

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you feel this pressure coming up to a certain point

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in the interaction, this tension, this awkwardness, right, this awkwardness

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because you know the next piece is to ask for

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the business or for things to move forward. Now, some

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cases where people are introverted, they're too shy or uncomfortable

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with even asking. I've worked with a lot of introverts,

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and sometimes they do everything right, they do a masterful

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job of getting to the point of asking for the business,

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and they don't that little introvert in them jumps up

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and says no, no, no, you can't ask for the business.

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And it's that type of tension that you want to avoid.

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So if you want to create massive sales results as

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an introvert, you need to shift your mindset away from

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selling and shift it towards service. Be solutions oriented, create

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an impact, provide solutions to problems, serve your prospects and

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your clients. These are the things that are going on

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in your head, not the sale is coming up, the

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clothes is coming up. What's going to happen if they

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have this objection? What's going to happen if they have

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that objection? Right when you're an introvert, you start going

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through all those mental gymnastics of thinking about what can

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go wrong. Focus on how you can serve your prospects

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in your clients. Now, how you determine how you can

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best serve them, best support them, best deliver impact is

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by asking those very focused, impact oriented questions in the process.

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It's one of the things that I teach people when

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I work with them. With the sales activist, it's all

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about creating impact by asking the right questions, getting your

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prospect talking, making a much more conversational and if you

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do that well, they'll tell you everything you need to

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know about what it would require or for you to

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work with them. But that is a much less stressful engagement.

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See if people spend a lot of time describing how

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important something is to them, how meaningful it is, or

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how big of a problem it is, and how badly

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they need to correct it, or how much they need

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to take that next step in their business or personally,

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and how badly they need something like what you may

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offer to help them accomplish that. Well, see, you put

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them in an emotional state related to that element, whatever

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it is, whether it's a need, a desire, an outcome

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that they're trying to accomplish. You put them in an

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emotional state, and that emotional state is what will prompt

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them taking action. So when you're an introvert, you don't

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have to hunt for what those things are. If you've

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asked the right questions, if you put yourself in a

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position to truly understand your prospects, because you took the

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pressure off of yourself as an introvert and you put

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it on them, they would have told you. They would

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have sometimes even listed here's what I need. I'm looking

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for this, I need this, this will help my life

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this way, this will change my business that way. You'll

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have all of that available to you to be able

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to work with and show them how you can accomplish

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that for them, and it makes selling a much easier process.

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It just does. So I hope today's episode for the

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introverts that listen. If for those that aren't introverts that

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want to listen to this content, you're going to get

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a lot from it as well. I hope you've taken

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this information and recognize that even if you're introverted, you

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can be wildly successful in sales. In fact, I would

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love to talk to you if you're an introvert, because

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I love working with introverts. I believe introverts do have

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a natural competitive advantage based upon the way they are wired.

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It's just about readjusting that sometimes how you utilize that superpower.

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So I hope you're getting the message loud and clear.

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To be successful in selling and create massive success as

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an introvert, you need to focus yourself around getting your

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prospect to talk more, uncovering what is important to them.

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It takes the pressure off of you, it removes those

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bricks from your shoulders, and you need to focus on solutions.

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Focus on solving those problems. Okay, but it comes from

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having a true servant mindset, a solution oriented mindset. So

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if you're an introvert that's concerned about the engagement of selling,

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take the pressure off and think about service. Think about

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being a servant leader, think about being their trust and advisor.

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Let the sales take care of themselves. I promise you,

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if you do the right things, you ask the right questions,

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the sales will absolutely happen. So I want to make

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sure that for all the introverts out there, you realize

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that you have such an amazing opportunity in front of

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you in sales, and it's just about harnessing some of

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those superpowers and utilizing them a different way. So we've

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been through a lot of material. I'm going to just

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take a quick break. I'll be back in just a moment.

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Stay tuned, see you soon, and we're back. This is

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Joe Beck, founder of The Sales Activist, and I just

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want to thank you for joining us today for this

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episode of creating massive sales results as an introvert. If

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you are an introvert or somebody who struggles with even

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feeling like you're an introvert and it's holding you back

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from sales success, take heart. You know you can absolutely

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break through and create massive sales success. Even if you're

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an introvert. If I can help you in any way,

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it would be my pleasure to do so. I love

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working with introverts. You could connect with me by texting

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the word sales to the number four oh nine five

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oh nine seven three five five. I would love to

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connect with you help you in any way that I can.

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This is Joe Beck, founder of The Sales Activist and

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this has been the Impact Sales Podcast. We'll see you

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as soon. Take care,