Episodes

Feb. 15, 2024

Podcast Hall of Fame Insights #578

In this podcast episode, hosts Todd Cochrane and Rob Greenlee engage in a conversation revolving around several critical topics in the podcast industry. Starting, Todd addresses his return to show’s return. They transition into discussing the significance of Spotify’s open RSS feeds and the potential challenges with the platform’s RSS feed structure. Rob observes that Spotify has made 2,258 episodes available, which might be problematic for platforms like Apple Podcasts that may not display tha...
Feb. 12, 2024

Future of Podcast Revenue: Beyond Advertising #577

In this episode, host Rob Greenlee is joined by guest Mark Asquith. The duo discusses various forward-looking aspects of podcasting, notably the future of revenue generation beyond traditional advertising. The episode starts with Rob referencing co-host Todd Cochran’s absence and letting listeners know that Todd is out of the country and expected back for the next episode. Rob then introduces Mark Asquith, highlighting his role with Captivate and recent attempts to push the envelope in the podc...
Feb. 5, 2024

New Audio + Video Consumption of Podcasts | Tom Webster #576

Join Rob Greenlee and Tom Webster from Sounds Profitable in a riveting Live New Media Show episode as they delve into the evolving podcast landscape, where video podcast consumers merge with traditional audio enthusiasts. They discuss the undeniable trend: most top podcasts are accessible on YouTube, illustrating the seamless blend of audio and video formats. Despite skepticism, this “Convergence Strategy” proves potent, highlighting Rob’s journey with StreamYard and the broader implications fo...
Jan. 17, 2024

Podfest – CES 2024 – Podcast Hall of Fame #574

Rob and Todd discuss in detail some of the behind the scenes for the Podcast Hall of Fame, Todd’s report on CES 2024 and some of the products he says and of course, our upcoming attendance of Podfest in Orlando Hall of Fame Live Stream– Friday, January 26th @ 7 pm est Hall of Fame Live Attendance Tickets! New Media Show @ Podfest – Thursday, Jan 25th 3:30-5:00 pm est (Inside Expo Hall) Summary: In this podcast episode, Todd and Rob start with a light-hearted conversation, with Todd returnin...
Jan. 15, 2024

2024 Podcast Hall of Fame Inductees #573

On the New Media Show we delve into the exciting details of the 2024 Podcast Hall of Fame Inductees. This episode is not just an announcement; it’s an immersive preview of the podcasting world’s most awaited event that will be held live In-Person Induction Ceremony on Jan 26, 2024 @ 7 pm EST / 4 pm PST Live Streamed: YouTube.com/@libsyn With host: Dr. Drew . The Hall of Fame ceremony is being held at Podfest Expo. Special Guest on today’s show Dave Jackson, Podcast Hall of Famer Doug Kaye, A new...
Jan. 3, 2024

Evolving Landscape and Challenges in Podcasting #572

Todd and Rob discuss the various aspects of the podcasting industry, and its future trajectory is explored. The discussion begins with Todd and Rob addressing the current state and potential future of podcasting, emphasizing challenges such as the absurd proposition of abandoning RSS and the risk of exploitation by large corporations. They stress the importance of creating superior content and adopting a realistic approach to podcasting. Further delving into the industry’s challenges, they cons...
Dec. 28, 2023

The End of Year Wrap Up #571

Todd and Rob, discuss various topics related to podcasting and technology. They start by discussing the New Media Show site going to a new platform and the importance of the updates. The discussion moves to certain podcasters shifting towards selling impressions rather than downloads in podcasting, with Heather Osgood’s podcasts mentioned. They express skepticism about this change, citing concerns over impressions’ value and impact on the podcast industry. Todd and Rob also discuss the iOS 17 u...
Dec. 20, 2023

Educating Podcast Listeners on Podcast Apps #570

Todd and Rob discussed recent research showing that podcast listeners consume audio and video podcasts, often following the same shows in both formats. They debated whether podcasting is shifting towards more video, with Todd arguing that video is still a tiny percentage of podcasting. The conversation shifts to broader topics in the podcasting space. They touch upon recent research by Tom Webster, which suggests a unified audience for audio and video podcasts. This leads to a detailed exchange...
Dec. 13, 2023

Video Podcast and Open RSS versus Closed YouTube Hack #569

Classic New Media show where we take some time and explain in detail and demystify some explosive comments making the rounds. Todd also criticizes a YouTube hack coming out of the Podcasting 2.0 initiative. ” Quick recap: Todd and Rob discussed their challenges with their new media show, including technical difficulties and the need for improved audio quality, the transparency of podcast statistics, and the importance of audience demographics. Additionally, they touched upon the desire by some...
Dec. 9, 2023

Podcast Advertising on Decline? #568

With the number of companies laying people off and major networks reporting 7 figure losses everything may not be as well as it seems in the podcasting space. Todd and Rob engage in a lively and wide-ranging discussion about various aspects of the podcasting industry. The conversation discusses industry trends, starting with recent layoffs at Spotify. Rob suggests that the podcasting industry is undergoing a “reset,” similar to what happened around 2008-2009. They delve into the implications of ...
Dec. 3, 2023

Navigating Technology, Monetization, and Industry Trends #566

The “New Media Show” podcast episode features Rob and Todd, covering various topics relevant to the podcasting industry. With a focus on technology in podcasting, particularly on audio quality in different recording environments. They talk about a new app that allows listeners to skip ads, diving into the technical and ethical implications of this feature, such as its effect on ad revenues and the potential legal issues it could raise for podcasters. The conversation then shifts to the podcast...
Nov. 19, 2023

James Cridland and Sam Sethi on New Media Show #565

James Cridland and Sam Sethi join the New Media show, engaging in a discussion about the evolving landscape of podcasting, particularly focusing on the integration of new technologies and standards such as Podcasting 2.0. They highlight the importance of adapting to advancements like alternate enclosure tags and live streaming capabilities within podcast feeds. These developments are seen as pivotal in enhancing the podcast experience by offering listeners the choice between audio and video form...
Nov. 8, 2023

The Challenge of Introducing Podcasts to the Mainstream #564

Todd and Rob, the mainstream, are already listening to podcasts! Yes, this is correct, but a portion of them have never heard a podcast, and we break it down with Tom Webster from Sounds Profitable to discuss how we get the remaining non-listeners to tune into a podcast. The conversation is pretty deep. Plus, Todd breaks the silence on a podcast you must listen to. Oh, don’t create a podcast like this guy did! Show Summary: The podcast began with a critical look at the industry’s approach to ...
Nov. 1, 2023

The Battle for Open Podcasting Begins #563

So, has YouTube and others tainted the word Podcasting so bad now that people will automatically assume a podcast is just some Video YouTube channel? The battle of educating all podcasters on the value of open RSS must begin! A predominant theme was the challenges and avenues of podcast monetization. We touched on advertising models, the potential for subscriptions, and the nuances of audience donations. We highlighted the increasing prevalence of dynamic ad insertion in the industry and delved...
Oct. 25, 2023

YouTube Podcast Big Nothing Burger #562

Rob and Todd discuss the nothing burger of the YouTube RSS support and the non-viability of YouTube for podcasters, considering its primary emphasis on video content. The pair critically evaluated the hurdles surrounding podcast support. Monetization on YouTube was another hot topic. We discuss the advantages and disadvantages, concluding that only a handful of larger shows might benefit substantially. They stressed the need to educate podcasters on the nuances of the monetization process and vo...
Oct. 18, 2023

YouTube Overlord of Podcasting? #561

YouTube Platform Challenges Discussed Todd and Rob discussed the challenges and concerns of recommending YouTube to podcasters. Todd highlighted issues with the platform’s validation process, advertising policy, and monetization threshold. Additionally, he expressed concerns about the platform monetizing content and adding extra work for podcasters to manage each episode. They also discussed converting MP3 files into video files on YouTube and potentially losing metrics by replacing previously ...
Oct. 12, 2023

2023 to date State of Industry #560

Todd and Rob take a look at the statistics of show and episode production over the past 12 months. Based on pretty much all data the podcasting space still looks to be in a recession in new shows being created are still down, and episode production is slightly lower than 2022 to date. See the full summary below. They discussed AI tools like ChatGPT and how Todd has been experimenting with using it to generate show notes and summarize podcast transcripts. He found you need to be very explicit in...
Oct. 4, 2023

How Low Can the Stock Go – Blood in the Streets #559

Podcast One’s Stock continues to go down. The question is how low can the stock go and if, at some point, there is a buying opportunity yet full of risk. But it’s a lousy omen of how far it’s dropped so far. Show Summary: Todd talks about hosting the podcast awards ceremony on Saturday. They discuss computers and equipment needed for podcasting and video editing. Rob discusses upgrading his PC and workspace to improve his video editing capabilities. Todd advocates for Mac Minis as great bang-fo...
Sept. 27, 2023

Google Podcast Shutting Down #558

Once again, Google cannot get its podcast strategy straight and will pull the plug on Google Podcast sometime next year after achieving mild success and leaving the door open for Apple to create a viable Podcast App for Android. Those screwed over will be the millions of Android users now having to find a podcast app. Plenty of great ones at PodcastApps.com, and of course, there is a list of Apps that work with SubscribeOnAndroid.com Show Summary: There is skepticism about whether YouTube Music...
Sept. 20, 2023

Is the 1 Minute Podcast Measurement Standard to Short? #557

In some recent interviews Todd has been on, he has asked if the 1-minute minimum measurement standard used in Podcasting is too short. Should it be longer, or should there be higher qualifying standards on a listen/download? This likely would not be a popular idea, but he wonders if there needs to be a change. A rundown of the podcast follows below. Please take 60 seconds and fill out the listener survey from this link. Donate to the show and Support this podcast. Show Summary: Podcast Mirror ...
Sept. 6, 2023

Snarky Podcast News

Todd and Rob talk about our favorite topic, RSS, in podcasting and go over the latest Podcast News, and somehow, the show ends up being one of the most snarky episodes we have created in some time. Sorry, some of these latest news reports are beyond obvious, and I hope no one is paying good money to learn some of the things we talk about today. We kick off joking about Rob hosting solo last week and Todd returning from a break. The conversation then turns to key takeaways from the recent Podcas...
Sept. 2, 2023

Deirdre Tshien, CEO of AI Company Capsho

The New Media Show recently had an insightful discussion between host Rob Greenlee and guest Deirdre Tshien, CEO of AI-powered podcast post-production platform CapShow, about the future of artificial intelligence in podcasting and important issues like free speech and content moderation. They also discuss Podcast Movement and the insights of the show. Key highlights from their wide-ranging conversation: Podcast Movement brings together a community of podcasters for an annual reunion and bondin...
Aug. 24, 2023

Podcast Movement 2023

Todd Cochrane and Rob Greenlee bring you the New Media Show live from Podcast Movement 2023 with guests James Cridland of Podnews and Anne Kavanagh, the new CEO of Ossa. We spent just over an hour talking about the podcasting space—everything from Acquisitions, AI, RSS and the battle between open and closed platforms. We discuss how the area will change over the next couple of years. The show summary is as follows: The recent acquisition of Squadcast by Descript – indicates consolidation in th...
Aug. 16, 2023

How to Run a Successful YouTube Channel and Podcast!

Stephanie Arakelian joins Todd and Rob from the Impact Theory Podcast and YouTube channel. She is a podcast marketing and audience development specialist with the team. We discuss what it takes to have a successful Podcast and YouTube channel in the first of-its-kind interview we have done here at the New Media Show. The episode opens with Todd and Rob welcoming Stephanie to the show. They note that it is rare for a brand to find significant success on both YouTube and podcasting, so they are i...