Episodes

The Battle for Control: Advertisers vs. Podcasters #591
June 20, 2024

The Battle for Control: Advertisers vs. Podcasters #591

In this episode of the podcast, hosts Todd Cochrane and Rob Greenlee discuss a variety of topics centered around the podcast industry, mainly focusing on the desired shift from downloaded content to streaming and the battle for control, the implications of this change for podcasters, and broader issues regarding podcast monetization and the relationship between advertisers and podcasters. The conversation starts with Todd and Rob reflecting on common themes in podcasting news and revisiting the ...
Spotify’s Impact on RSS and What Podcasters Should Know #590
June 17, 2024

Spotify’s Impact on RSS and What Podcasters Should Know #590

In this episode of the podcast hosted by Todd Cochrane and Rob Greenlee, the focus was primarily on Spotify’s recent implementation of video on their platform and the ramifications for podcast RSS feeds. The episode begins with a scheduling update, then delves into the main topic regarding Spotify’s new capability to replace audio files from RSS feeds with a video file for podcasts on their platform, sparking industry controversy. Rob initiated the discussion, pointing out that Spotify’s change ...
From Studio Eviction to Industry Speculation #589
June 9, 2024

From Studio Eviction to Industry Speculation #589

In this episode titled “From Studio Eviction to Industry Speculation: A Podcasting Journey,” Todd Cochrane and Rob Greenlee discuss their personal experiences and broader developments in the podcasting industry. The episode starts with Cochrane recounting his recent studio eviction, describing the frantic move he was forced to organize over a holiday weekend. He details the sudden termination of his lease and the logistics of relocating his studio’s equipment into storage and a makeshift setup i...
Podfest Asia Recap #589
May 15, 2024

Podfest Asia Recap #589

In this episode of the New Media Show, hosts Todd Cochrane and Rob Greenlee delve deep into various facets of the podcasting world. Their discussion started with Todd sharing his travel experiences to and from the Philippines, where he attended Podfest Asia. Discussing the state of podcasting in Asia, starting with Spotify’s significant influence in the region. Todd highlighted the disparity between Spotify’s support for podcasters in Asia and Apple, noting that Apple has lost considerable marke...
Video Podcasting: Hype vs. Reality #588
May 2, 2024

Video Podcasting: Hype vs. Reality #588

In this episode of the podcast featuring hosts Todd Cochrane and Rob Greenlee, they delve into a comprehensive discussion on podcasting, focusing on the viability and reality of video podcasting. The episode begins with Todd updating listeners on his business-related travel plans, which include attending Podfest Asia. Rob and Todd then shift the conversation to the state of podcasting events. They discuss the expected attendance at various podcasting events, including an Asian conference and the...
The Impact of Spotify and Podbean’s IAB Departure #587
April 24, 2024

The Impact of Spotify and Podbean’s IAB Departure #587

In this episode of the New Media Show, hosts Todd Cochrane and Rob Greenlee dive deep into the significant news of Spotify, Megaphone, Chartabe, and Podbean pulling out from the IAB podcast measurement compliance. They discuss the various implications and reasons for these decisions, what they mean for the podcasting industry, particularly in advertising standards, and the broader consequences for podcast creators. The episode begins with Todd discussing feeling overwhelmed with work demands, co...
Exploring the Convergence of Video and Audio in New Media #586
April 17, 2024

Exploring the Convergence of Video and Audio in New Media #586

This episode of the New Media Show, hosted by Todd Cochrane and Rob Greenlee, delves into various aspects of new media, particularly the integration and impact of video with traditional podcasting audio media. The conversation opens with Todd Cochrane welcoming listeners to the show and introducing his co-host, Rob Greenlee. They further discussed their involvement in recent media industry events, with Rob Greenlee recounting his experience at the Las Vegas National Association of Broadcasters (...
Reality Check: Podcast Content Creators vs YouTube #585
April 10, 2024

Reality Check: Podcast Content Creators vs YouTube #585

In this episode of the New Media Show, hosts Todd Cochrane and Rob Greenlee dive deep into the challenges and realities faced by podcast content creators, particularly regarding YouTube’s algorithms and discoverability. The conversation spans from the practicalities of podcast production to the philosophical aspects of content creation and distribution. Todd begins the show with a warm welcome, and after some playful banter, the discussion shifts to the necessity for good podcast equipment, espe...
Google’s Missteps and the Impact on Podcasters #584
April 3, 2024

Google’s Missteps and the Impact on Podcasters #584

In this episode of the new media show, hosts Todd Cochrane and Rob Greenlee discuss a range of topics related to the podcasting industry, including their experiences at Podcast Movement Evolutions, the Google Podcast shutdown, YouTube’s presence at Podcast Movement, and other industry news Todd discusses his observations at Podcast Movement, describing it as business-oriented and sharing his uncertainty about the value of having a booth at future events. They both agree that despite making some ...
Introducing Vid2Pod and RedCircle’s new Host Read Ad Offering #583
March 20, 2024

Introducing Vid2Pod and RedCircle’s new Host Read Ad Offering #583

In this podcast episode, hosts Todd Cochrane and Rob Greenlee discuss the latest in podcasting news, innovations, and industry insights, featuring a discussion on Todd’s Vid2Pod service and an interview with Mike Kadin from RedCircle. The episode begins with the hosts, Todd and Rob, discussing an AI-generated music track, which leads to a conversation about AI and copyright. Todd Cochrane then talks about launching Vid2Pod and AI tools for podcasters. Rob then asks Todd about his newly announce...
The Evolving Landscape of Podcast Consumption #582
March 13, 2024

The Evolving Landscape of Podcast Consumption #582

In this episode of the new media show, hosts Todd Cochrane and Rob Greenlee discuss a range of topics related to podcasting, leveraging their extensive experience in the industry. They start by experimenting with streaming on a new platform, Rumble, and share their excitement about opening up new audiences. Todd teases an upcoming announcement about a new feature they’re beta testing without revealing too much detail. Rob cautiously probes for more information, and Todd hints that other companie...
Exploring Rumble’s New RSS Feed Capability #581
March 6, 2024

Exploring Rumble’s New RSS Feed Capability #581

In this podcast episode, co-hosts Todd Cochrane and Rob Greenlee discuss various topics relevant to the podcasting industry. The episode begins with Todd and Rob addressing a copyright issue they encountered with using a song. They proceed to discuss the potential of artificial intelligence in creating music and its role in other aspects like writing documentation and aiding developers. The conversation moves on to the influence of AI on podcasting, including its ability to aid content creation ...
The Shift from Mainstream Media to Podcasting #580
March 1, 2024

The Shift from Mainstream Media to Podcasting #580

This episode of “The New Media Show,” hosted by Todd Cochrane and Rob Greenlee, delves into the shifting media consumption landscape from mainstream sources to podcasting. The conversation begins with the hosts discussing the technical aspects of live-streaming platforms and the intricacies of timing content delivery across various platforms. Todd Cochrane shares his recent experiences with artificial intelligence (AI), expressing how it has been heavily incorporated into testing and optimizatio...
Unpacking the Modern Podcast Landscape #579
Feb. 22, 2024

Unpacking the Modern Podcast Landscape #579

In this episode, Todd and Rob explore various topics related to the current situation and the future of podcasting. The episode starts with the hosts acknowledging the different livestream times. It then quickly moves into a discussion sparked by Rob’s recent event in New Jersey, where the interest in starting new podcasts was a hot topic. They discuss the motivations driving new podcasters and how the broader media landscape has changed. Yet, despite the evolution in production and distribution...
Podcast Hall of Fame Insights #578
Feb. 15, 2024

Podcast Hall of Fame Insights #578

In this podcast episode, hosts Todd Cochrane and Rob Greenlee engage in a conversation revolving around several critical topics in the podcast industry. Starting, Todd addresses his return to show’s return. They transition into discussing the significance of Spotify’s open RSS feeds and the potential challenges with the platform’s RSS feed structure. Rob observes that Spotify has made 2,258 episodes available, which might be problematic for platforms like Apple Podcasts that may not display that...
Future of Podcast Revenue: Beyond Advertising #577
Feb. 12, 2024

Future of Podcast Revenue: Beyond Advertising #577

In this episode, host Rob Greenlee is joined by guest Mark Asquith. The duo discusses various forward-looking aspects of podcasting, notably the future of revenue generation beyond traditional advertising. The episode starts with Rob referencing co-host Todd Cochran’s absence and letting listeners know that Todd is out of the country and expected back for the next episode. Rob then introduces Mark Asquith, highlighting his role with Captivate and recent attempts to push the envelope in the podca...
New Audio + Video Consumption of Podcasts | Tom Webster #576
Feb. 5, 2024

New Audio + Video Consumption of Podcasts | Tom Webster #576

Join Rob Greenlee and Tom Webster from Sounds Profitable in a riveting Live New Media Show episode as they delve into the evolving podcast landscape, where video podcast consumers merge with traditional audio enthusiasts. They discuss the undeniable trend: most top podcasts are accessible on YouTube, illustrating the seamless blend of audio and video formats. Despite skepticism, this “Convergence Strategy” proves potent, highlighting Rob’s journey with StreamYard and the broader implications for...
Podfest – CES 2024 – Podcast Hall of Fame #574
Jan. 17, 2024

Podfest – CES 2024 – Podcast Hall of Fame #574

Rob and Todd discuss in detail some of the behind the scenes for the Podcast Hall of Fame, Todd’s report on CES 2024 and some of the products he says and of course, our upcoming attendance of Podfest in Orlando Hall of Fame Live Stream – Friday, January 26th @ 7 pm est Hall of Fame Live Attendance Tickets ! New Media Show @ Podfest – Thursday, Jan 25th 3:30-5:00 pm est (Inside Expo Hall) Summary: In this podcast episode, Todd and Rob start with a light-hearted conversation, with Todd returning t...
2024 Podcast Hall of Fame Inductees #573
Jan. 15, 2024

2024 Podcast Hall of Fame Inductees #573

On the New Media Show we delve into the exciting details of the 2024 Podcast Hall of Fame Inductees. This episode is not just an announcement; it’s an immersive preview of the podcasting world’s most awaited event that will be held live In-Person Induction Ceremony on Jan 26, 2024 @ 7 pm EST / 4 pm PST Live Streamed: YouTube.com/@libsyn With host: Dr. Drew . The Hall of Fame ceremony is being held at Podfest Expo. Special Guest on today’s show Dave Jackson, Podcast Hall of Famer Doug Kaye, A ne...
Evolving Landscape and Challenges in Podcasting #572
Jan. 3, 2024

Evolving Landscape and Challenges in Podcasting #572

Todd and Rob discuss the various aspects of the podcasting industry, and its future trajectory is explored. The discussion begins with Todd and Rob addressing the current state and potential future of podcasting, emphasizing challenges such as the absurd proposition of abandoning RSS and the risk of exploitation by large corporations. They stress the importance of creating superior content and adopting a realistic approach to podcasting. Further delving into the industry’s challenges, they consi...
The End of Year Wrap Up #571
Dec. 28, 2023

The End of Year Wrap Up #571

Todd and Rob, discuss various topics related to podcasting and technology. They start by discussing the New Media Show site going to a new platform and the importance of the updates. The discussion moves to certain podcasters shifting towards selling impressions rather than downloads in podcasting, with Heather Osgood’s podcasts mentioned. They express skepticism about this change, citing concerns over impressions’ value and impact on the podcast industry. Todd and Rob also discuss the iOS 17 up...
Educating Podcast Listeners on Podcast Apps #570
Dec. 20, 2023

Educating Podcast Listeners on Podcast Apps #570

Todd and Rob discussed recent research showing that podcast listeners consume audio and video podcasts, often following the same shows in both formats. They debated whether podcasting is shifting towards more video, with Todd arguing that video is still a tiny percentage of podcasting. The conversation shifts to broader topics in the podcasting space. They touch upon recent research by Tom Webster, which suggests a unified audience for audio and video podcasts. This leads to a detailed exchange ...
Video Podcast and Open RSS versus Closed YouTube Hack #569
Dec. 13, 2023

Video Podcast and Open RSS versus Closed YouTube Hack #569

Classic New Media show where we take some time and explain in detail and demystify some explosive comments making the rounds. Todd also criticizes a YouTube hack coming out of the Podcasting 2.0 initiative. ” Quick recap: Todd and Rob discussed their challenges with their new media show, including technical difficulties and the need for improved audio quality, the transparency of podcast statistics, and the importance of audience demographics. Additionally, they touched upon the desire by some t...
Podcast Advertising on Decline? #568
Dec. 9, 2023

Podcast Advertising on Decline? #568

With the number of companies laying people off and major networks reporting 7 figure losses everything may not be as well as it seems in the podcasting space. Todd and Rob engage in a lively and wide-ranging discussion about various aspects of the podcasting industry. The conversation discusses industry trends, starting with recent layoffs at Spotify. Rob suggests that the podcasting industry is undergoing a “reset,” similar to what happened around 2008-2009. They delve into the implications of...