Welcome to Rob Greenlee!

Episodes

Aug. 28, 2025

Is Podcasting All about the Money Now?

Since Podcast Movement in Dallas, this question has been on our minds: Is podcasting really all about the money now? On today’s New Media Show (Weds at 3pm EST / Noon PST), we dive deep into: -Reflections on Podcast Movement 2025 (PM25) and the merger with Sounds Profitable -How podcasting has shifted from its grassroots beginnings to becoming part of mainstream media -Why video has always been a part of podcasting—even if it’s often ignored in favor of audio -The growing tension between in...
Aug. 14, 2025

The Podcast Industry is Shifting Fast | What's Coming in 2025

Navigating Podcast Trends and Discussions Pre-Podcast Movement 2025 | The New Media Show Join Todd and Rob as they dive into the latest happenings in the podcasting world, including discussions about the upcoming Podcast Movement event Aug 18-21, 2025 in Dallas, TX. They talk about the surprising data on podcast consumption habits, the cost challenges of podcast conventions, and shifting trends towards video podcasts. Learn more about Nielsen's Podcast Fusion, Magellan AI data, and new AI-gene...
July 31, 2025

4.5 Million Podcasts Fighting for 600 Million Listeners—Here's What's Happening

In this episode of the Live New Media Show on July 30th, 2025 at 8pm EST/5pm PST, Podcast Hall of Famers Rob Greenlee and Todd Cochrane, CEO of Blubrry Podcasting dive into the hottest industry shifts shaping podcasting and new media. Netflix is gearing up to challenge YouTube’s dominance with a bold entry into video podcasts—what does this mean for creators and viewers alike? Spotify leverages AI to break language barriers, translating podcasts globally and dramatically expanding reach and acce...
July 24, 2025

Podcasting Just Hit an Inflection Point—Here's What Matters

Live New Media Show: Metrics, 55+ Growth, and Format Flexibility Join us for a packed 60-minute live episode of The New Media Show with Rob Greenlee and Todd Cochrane tonight at 8pm EST/5pm PST on 7-23-2025, where we break down the most critical news and trends shaping the podcasting and new media landscape this week. From Edison’s new data showing explosive podcast growth among Americans aged 55+, to urgent calls for a unified audio/video metric model that meets advertiser demands—we’re divin...
July 16, 2025

Spotify's 7 Million Podcasts Problem Nobody Sees Coming

LIVE Weds, July 16th, 2025 — The New Media Show: AI, Podcasting Chaos & Creator Warnings Join us LIVE for a deep dive into the latest chaos shaping the podcasting and creator landscape. Rob Greenlee and Todd Cochrane break down this week's biggest industry stories — from Spotify’s quiet claim of 7 million podcasts to YouTube’s looming crackdown on AI-generated “slop” content. We’ll also cover the rising wave of creator scams, the evolving Podcast Movement 2025 agenda, and ask the provocative qu...
July 10, 2025

Video Podcasts Are Taking Over—Here's the New Aesthetic

New Media Show: The Future of Podcasting — RSS Funding, Video Growth, and AI Tools Explained In this episode of the New Media Show, Rob Greenlee and Todd Cochrane dive deep into 11 of the hottest trends shaping the podcasting and video content landscape in 2025. From the rise of RSS-based monetization to the shifting aesthetic of video podcasts and the growing influence of AI in content creation and discovery, this conversation covers everything creators and industry insiders need to know now. ...
July 3, 2025

Podcast Festival Boom: What's Really Happening in 2025

In this episode of the New Media Show, Rob Greenlee and Todd Cochrane discuss Topics TODAY: Live Podcast Festivals Boom People’s Choice Podcast Awards Voting Opens Podcast Movement 2025 Returns Video vs Audio Podcasting Debate HLS Streaming Analytics Challenge TrueFans/Fountain/Podpage Adds HLS Video Support Audacy Podcasts on iHeart App? Apple Celebrates 20 Years of Podcasting New Media Show: YouTube "New Media Show" Playlist: https://www.youtube.com/playlist?list=PLeDLe1KiAqeFG1NhVLkgF6uT7dA...
June 19, 2025

YouTube Is Changing Podcasting, Not Dominating It!

In this episode of the New Media Show, Rob Greenlee and Todd Cochrane discuss the evolving role of YouTube in the podcasting space. YouTube CEO Neal Mohan’s recent comments at Cannes Lions suggest a growing emphasis on video podcasts, claiming viewers prefer to watch, not just listen. While YouTube continues to double down on video, this perspective doesn’t reflect the full spectrum of listener preferences—many still value audio-only options. We also cover YouTube’s upcoming automatic dubbing f...
June 12, 2025

Why Most Podcasters Are Making This Mistake

Navigating Podcasting's Confusing Future In this episode of the New Media Show with Rob Greenlee and Todd Cochrane, we dive into the rapidly shifting podcasting and digital media landscape, breaking down what’s happening, what’s working, and what’s confusing new and experienced creators alike. We examine the growing dominance of vertical and short-form video content across platforms like TikTok, YouTube Shorts, and smart TVs, and how it's reshaping attention and marketing strategies. Despite th...
May 28, 2025

The Shift Happening to New Media in 2025

Change Has Arrived to Podcasting from The Podcast Show in London New Media Show LIVE May 28, 2025 | 3 PM EST / 12 Noon PM PST Hosts: Rob Greenlee & Todd Cochrane In this episode of The New Media Show, we dive into the just wrapped up The Podcast Show in London and the change happening in NEW Media right NOW. New Media Show: YouTube "New Media Show" Playlist: https://www.youtube.com/playlist?list=PLeDLe1KiAqeFG1NhVLkgF6uT7dApZ-mPm Apple Podcasts - Audio: https://podcasts.apple.com/us/podcast...
May 15, 2025

Podcasting Is Bigger Then You Think?

Podcasting Is Bigger Then You Might Realize New Media Show LIVE May 14, 2025 | 8 PM EST / 5 PM PST Hosts: Rob Greenlee & Todd Cochrane In this episode of The New Media Show, we dive into eye-opening new research from Hernan Lopez’s Owl & Co that reveals the global podcast industry is worth $7.3 billion—much bigger than many think—thanks to the rise of video and direct consumer support like Patreon. We also unpack the decision by the popular podcast Sips, Suds & Smokes to leave Spotify over con...
May 8, 2025

SOCIAL MEDIA and PODCAST DISCOVERY

New Media Show LIVE May 7, 2025 | 8 PM EST / 5 PM PST Hosts: Rob Greenlee & Todd Cochrane Join Rob and Todd on tonight’s New Media Show as we dive deep into why social media has become the number one way people discover new podcasts in 2025. With 42% of listeners finding shows on platforms like YouTube, Instagram, and TikTok, it's clear the discovery game has changed. Key Topics We’ll Cover: Top methods people are using to discover podcasts today How platforms like YouTube and TikTok are sha...
April 24, 2025

Podcasting ADs Hits $2.4 Billion!! - Is Netflix Podcasts coming?

Podcasting ADs Hits $2.4 Billion!! - Is Netflix Podcasts coming? TONIGHT’S LIVE SHOW – April 23, 2025 at 8 PM EST / 5 PM PST Join Rob Greenlee and Todd Cochrane on this week’s New Media Show as we dig into the podcasting industry’s massive rebound—with U.S. podcast ad revenue soaring to $2.43 billion in 2024, up 26.4% year-over-year. What’s fueling this growth? Deeper brand integrations, AI-powered audience targeting, and the steady expansion of podcast networks. We’ll explore highlights from...
April 20, 2025

Is AI Tools Bringing Podcasting Efficiency? Women Podcast Listenership Triples!

In this episode of the Live New Media Show from Weds, April 16th, 2025, Todd Cochrane and Rob Greenlee dive into critical topics impacting podcast creators today. The discussion kicks off with deepfake technology concerns, highlighting the risks podcasters face from AI-generated fake content and the lack of effective response from major platforms like Facebook and YouTube (00:01:00). Rob and Todd explore the potential legal frameworks and technical solutions needed to protect creators’ identitie...
April 17, 2025

The Podcast AI Problem Nobody's Talking About

LIVE NEW MEDIA SHOW - April 16th, 2025 | 8 PM EST / 5 PM PST We're back LIVE this Wednesday night for another deep dive into the evolution of podcasting and digital media! Join Rob Greenlee and Todd Cochrane on The New Media Show. Discussion Topics: Join Rob and Todd live on the New Media Show as they dig into one of the hottest trends in podcasting tech: AI-powered podcast preparation tools— Example offering AI-generated guest reports, insight highlights, and smart question suggestions in Sin...
April 10, 2025

Podcast Movement 2025 Review

LIVE NEW MEDIA SHOW - April 9th, 2025 | 8 PM EST / 5 PM PST We're back LIVE this Wednesday night for another deep dive into the evolution of podcasting and digital media! Join Rob Greenlee and Todd Cochrane on The New Media Show. Discussion Topics: • Impressions and atmosphere of Podcast Movement Evolutions 2025 • Energy and vibe compared to previous years • Who was in the room — more industry vs. independent creators • How well was the creator community represented? • The expo floor reality c...
April 3, 2025

The Podcast Question Nobody Can Answer Anymore

LIVE NEW MEDIA SHOW - April 2, 2025 | 8 PM EST / 5 PM PST We're back LIVE this Wednesday night for another deep dive into the evolution of podcasting and digital media! Join Rob Greenlee and Todd Cochrane on The New Media Show as we ask a simple but critical question: "What is a podcast in 2025?" In this week’s episode, we explore the ever-shifting definition of podcasting and what AI platform LLM's think a Podcast is in the face of platform evolution, format innovations, video dominance, and ...
March 27, 2025

How Does RSS Podcasting Stay Competitive in Video World

LIVE NEW MEDIA SHOW - Weds, March 26, 2025 | 8 PM EST / 5 PM PST Join hosts Rob Greenlee and Todd Cochrane as they dive into the biggest stories and groundbreaking insights in podcasting and digital media! This live episode explores the fresh-off-the-press findings from The Infinite Dial 2025, pivotal insights into podcasting trends, social media regulation, online audio consumption, and the digital shift in car audio. 🎙️ Podcast Consumption Hits Record Levels: A staggering 70% of Americans a...
March 20, 2025

Super Fans Support Ads? Here's What Todd and Rob Found

The New Media Show: Podcast Ad Efficiency, AI Insights, and Content Strategies In this episode of The New Media Show, Todd and Rob discuss the intricacies of podcast advertising, the role of AI in content creation, and strategies to boost engagement and revenue for podcasters. They touch on topics like time management, technical challenges with OBS software, podcast super fans, the future of personalized content, and leveraging AI for better project planning. The conversation also delves into...
March 13, 2025

Why Every Podcaster Should Be Worried Right Now

LIVE: Wednesday, March 12th, 2025 | 8PM EST / 5PM PST Join Rob Greenlee and Todd Cochrane LIVE tonight at 8 pm EST for an insightful New Media Show episode discussing the escalating battle between audio and video in podcasting for 2025. Pocket Casts shifts to the web and video discovery is not a priority beyond YouTube, podcasters face tough decisions about adapting to the changing landscape. We'll dive into: -How critical is video for your podcast's discoverability in 2025? -The emergence ...
March 7, 2025

Will Podcasting Reach $5B in AD Sales | Steven Goldstein

Navigating the Future of Podcasting Revenue with Steve Goldstein In this episode of this LIVE New Media Show, Todd Cochrane and Rob Greenlee discuss the stagnant growth of podcast ad revenue with guest Steve Goldstein, founder and CEO of Amplify Media. The conversation explores challenges and opportunities in elevating podcast ad revenues beyond the current $2 billion mark, including the necessity for a unified rating system and addressing ad load concerns. Steve shares insights from teaching a ...
March 6, 2025

Can AI Really Fix Bad Podcast Audio? Adobe's Answer

Exploring Adobe Podcast Platform with Mark Webster Join us LIVE on March 5th at 8 PM EST / 5 PM PST for another insightful episode of the New Media Show with Rob Greenlee and Todd Cochrane. This week, we welcome Mark Webster, Senior Director or Head of Adobe Podcast, to dive deep into the Adobe Podcast Platform, its AI-powered features, and how it’s shaping the future of podcasting. Watch and interact LIVE: YouTube: http://YouTube.com/robgreenlee NewMediaShow.com: http://NewMediaShow.com What...
Feb. 19, 2025

How is Podcasting Changing? | Live New Media Show

Podcasting is Changing FOREVER | Live New Media Show LIVE: Wednesday, Feb 19th, 2025 | 3PM EST / 12PM PST Podcasting is at a crossroads—are you ready for what’s next? In this episode of The New Media Show, Rob Greenlee and Todd Cochrane dive into the biggest shifts reshaping the podcasting industry in 2025. From AI, Has Podcasting 2.0 Failed, YouTube’s dominance in podcast consumption to Spotify’s aggressive video strategy, we’re unpacking the key trends every creator needs to understand. 🔹 ...
Feb. 15, 2025

These Two Skills Will Save Your Marketing Career #AI #Marketing #FutureOfWork

The future of marketing is AI! Within a year, all marketing will be powered by artificial intelligence. But don't worry, there are two types of people who will thrive in this new era: super creative idea generators and subject matter experts. #shorts