Social Media Saves Lives: Ty Schmidt on Why Connection Matters More Than Follower Count

0:24 Social media saves lives. I'll say it again. Social media saves lives. I'm fully aware that that is not a popular opinion, much like I'm aware that the prediction that I'm going to make later in this episode is potentially very polarizing. But I want you to know that I do believe that social media saves lives. And I actually kind of want you to come for me. I want you to challenge me because I have proof. I am proof. And I want to talk about that proof with you today. So I have been using social media as a tool for human connection for a very, very long time. And it came into this episode where I have a friend on the internet who submitted a question for my, I did a question on Ask Me Anything post on Instagram.

1:20 It's still there if you want to go ask some questions or ask your questions in the chat here. But I had a friend ask me a question. And the question is, I am a creator that wants to connect deeply with my followers just like you do, which is one of the many reasons I support you. Thank you for that. Is that a part of the thought process that you have and how do you do it? I'm going to link him and you should go connect with him on Instagram. But thank you for this question because the answer is way more layered and goes back way further than I would have thought. And as I was thinking about it, it roots into this potentially unpopular opinion of mine that social media saves lives. Because I believe that you can use, it's about how you use it that matters. Facebook up until 2019 was a place where I was mostly sharing memories. Like it was my memories and I flipped a switch in 2019 where I wanted to have it be more like my natural inclination, which is to help. I wanted to flip a switch to offer value instead of just, these are my cute kids who I love and no longer post on the internet, but that's a whole other thing. And what I flipped was, it was an opportunity to connect. And that is what goes way back for me because as a kiddo growing

2:53 up in a house that was very entrepreneurial minded, everything was an opportunity. And it was this beautiful, magical thing because everywhere we went, because when you look for something, you find more of it. So everywhere we went, we had this mindset that like, this was an opportunity in some way for, for us, for the family, for business or not. Like it was an opportunity. And I believed then that every situation that I ended up in was an opportunity, which is fascinating because we just had a conversation with Nick Nanton on this podcast about time and timing and how essentially we are the collaboration or the connection of our stories that we tell ourselves about our past, our present, and our future. And we're talking about the timing, but also he talked about how Obstacles are actually opportunities.

3:47 And there's just this, so these words have been jumbling around in my mind and thinking about opportunity is where I think that's where my mindset shifted on social media, just to stop seeing it as this like poster board, which again was really, it's really funny to look back on some of the stuff that we were like, you know, we were making plans, I think a good deal of the reason why my mindset shifted on what I was posting on Facebook specifically was the 2019 experiences that I had with Rachel Hollis at her Rise Women's Conference in June and then in November with Rise Business. That was a life-changing conference in so many different ways, and I'm so grateful for the way that Rachel Hollis had sparked something in my heart, which essentially was, it sparked coming back home to myself. Like it wasn't Rachel herself. It was how I felt seen in her story and how I felt seen in Dave's story. Dave Hollis was her husband who passed away tragically a couple of years ago and an actual cheerleader of mine. And so You know, 2019 was an era where I needed some cheerleading, that's for sure. But 2019 was an era where I came home to myself in understanding that I don't experience things

5:18 like other people. I experience things like an opportunity. So I went to one conference in June and had the time of my life and I left with connections and friends that didn't make sense. That's the short version of the story. But then also then again, in November of 2019, I left with connections, friends, and opportunities that did not make sense. And it had a lot to do... There was a friend that I was at the conference with, and this was like a pivotal actual moment for my brain because I didn't... And I didn't even actually recognize it in the moment. It took me a lot longer and a lot more work for me to figure it out.

5:59 But this friend... well-intentioned said, why can't you just enjoy the conference like the rest of us? And in the moment I was like, ow, that hurt my heart. Um, because I felt weird and unusual and unique. Oh, guess what? That's right. I am all of those things. And it's okay. Like that's actually the, what's really funny is it's okay. It's okay to be all those things, but this well-intended friend said, why can't you just experience this event like everybody else? And I've done some thinking about that since, as you know, one does fixate on it. And what I've learned about myself is that the, the idea that this, this event was happening for me, not to me. And I saw opportunity and that's not a bad thing. Like that's actually a really good thing. It's a superpower of mine.

6:54 I see opportunities. opportunity where others see mundane. I see opportunity where others are like confused. Like I actually see good things where others see bad things. I E I do believe that social media can save lives if we use it properly. And that's the thing. So I went to these conferences and then I had a, I actually lost a friend because she saw what I was doing on the internet fangirling over Rachel Hollis. And again, it wasn't Rachel at all. It was me. It was the work that I was doing through her work. And that's the whole point. I just hit the microphone. Sorry. But like this friend said that she couldn't be friends with me anymore because I was worshiping Rachel Hollis and that was not okay. And I was going to hell. So we have since rectified. It's okay. It's fine. But there was a long time where I heard nothing from this dear friend of mine And that was devastation. But also, I am a fangirl. I see opportunities to connect because I am a fangirl. And I'm trying to get to why that matters for us. Because I don't know if you've noticed, gathered, or interpreted this, but my intention is that you and I are essentially best friends who have never met. I feel that way about everybody that I talk with on the internet. And that started when I started to actually post videos of myself on TikTok which

8:28 I did in 2021 to start just getting comfortable talking to you because that's who I'm talking to you just just you just the one human who I am talking with right now we are talking we are jiving you are the best friend I've never met which is why I actually have a playlist on TikTok called for my bf it's like for my best friend it's like a run through because there's like thousands of videos of my shenanigans on TikTok. And the thing that I want is that, you know, we could become better friends because I have like just shared all the things in this for my BF playlist, which is like the beginning of my TikTok journey.

9:12 And kind of like, I don't want to say highlights because there's a lot of, there's a lot of low lights in there too, but it's a good starting place for us to become closer friends. And that's kind of The whole point of where I've been going with this and why I'm belaboring this because fandom is more than just the person. Like, I make it no secret who my people are, right? I've got, I'm a fan of Taylor Swift and Alex Warren and Andrew McMahon and Max McNown and Darren Kiley. And this is just music. This is just music. There's other things that I fan over, too. But music is the most important one. And music is the one I want to focus on because music is belonging, which actually made my mind think, do you guys remember Groupon?

10:00 seven from TikTok? I don't know if it made its way over to the other social media platforms, but last year around this time, there was this trend called group seven. And you were just this, this brilliant mind, Sophia James, like sat down and taped a bunch of videos and essentially Released all of them. And group seven is the one that everybody felt home in. And I don't know how to explain it otherwise. But the idea wasn't that you were in any one group. The idea was you belonged to a group. And that's where the whole fanning thing is. It's more than the people. Well, no, correction.

10:41 It is the people. It's the people, but it's also the people. Like the people who care As much as you care about a song or an album, people who feel seen in lyrics in a song and actually feel like that person understands what they're going through. Like that's the thing, like music, good music makes you feel something. Sometimes I think we fall in love with music because it heals different versions of the same pain. Being a fan. is belonging to something. You belong to a group. You belong in the group. You belong with the group. And, you know, I, there are things that I fan over that it's about the people, like the musicians, like it's no secret that I am a fan of Yellow Card, Jimmy Eat World, Dashboard Confessional. Like it's no secret. The Fray, like I am a fan. out loud of these bands.

11:50 And one of the ways that, that, that lives in this world that I see connection happening out loud in real time in this world is at concerts where you buy a t-shirt and then you go out and you wear that t-shirt in the world and it connects you like merch connects you to people outside of your house. Like you wear, I'm today, today I am wearing Brewers merch because our Brewers for the first time in 44 years are going to the World Series and tonight is game one. And this episode is releasing on the night of game, the day of the night of game three.

12:30 So I'm just going to go out there and see the second most polarizing thing that I've said today, which is the Brewers are going to win the World Series. I'm just, we're just, we're just going to put it out into the world because I believe that what we say out loud matters. So I'm just going to say it with me. The Brewers, the Milwaukee Brewers are going to win the World Series. And you want to know why I think that? Obviously, the team is super talented. And the more that I've learned about the stories of all the players, it's a special team. And it's the people. It's the fans. It's the way that Milwaukee is on fire right now. And everybody's coming together, regardless of what their political thoughts are, regardless of like what part of town they're from, or like they're coming together to celebrate something that they believe in, which is our Milwaukee Brewers.

13:24 And that's so freaking cool. It's so special. And it's more people have showed up for more people showed up to watch the game on the screen in American Family. Oh my gosh, it's Miller Park, guys. I can't, I can't do it. It was County Stadium, then it was Miller Park, and now it's American Family Field. And I can't, I'm stuck. But American Family Field essentially sold out a crowd to go watch a game of the playoffs in there with all the fans. And the game itself didn't have, I don't think, as many people. Like in real life, like at the game itself. In LA, it didn't even have as many people as we had in our home park at Miller Park. Sorry, I'm not sorry. It's Miller Park.

14:15 More people in support of the same thing in the same place, screaming and cheering and feeling all the things together. It's energy. Being a fan of something at that level is energy. And we wear our merch proudly in the world, whether it's our sports merch. For me, a lot of my wardrobe is merch shirts. Like 90% of my shirts are from our merch shirts. And you know what's been so cool? Now that I stopped caring what people think of me taping in public... I tape myself like, you know, with my phone in public all the time. It's, it's definitely a practice skill that I had to lean into and kind of like, like get comfortable with. And I'm still not a hundred percent comfortable, but I do attract a certain different kind of attention when I'm recording myself in the public places. And one place that this happened lately was Road America, which is the, oh gosh, that's a whole other side. That's a sidebar for another day.

15:21 But road America is this beautiful racetrack in Elkhart Lake, Wisconsin, where we were at this couple of weeks ago. And I was wearing my Swifty merch and this girl walked, it was so, it was goaded. Like she walked up to me and she like this bump, like she saw my, I had my like Taylor Swift cup. It wasn't this one. It was the, the other, my top eight Taylor Swift cup, which I got as a consolidation prize for not getting in, got not getting the job that Brian West got for USA today. That is, talk about the sidebars, but she saw my cup. She saw my hat, which said cruel summer. And I think I was wearing my TTPD anthology, like crew.

16:02 And she fist bumped me. There's no other words. She too was wearing Taylor Swift merch. And I went, I actually like followed her and like, we ended up having a conversation and we took a selfie and we hugged and it was great, but we were, we were, it was a shared language. Like we were communicating and we belonged. We belonged together in that situation, in that setting where we were fanning over something that wasn't racetracks. We could have, I mean, people at the racetrack obviously also wear the things. We are a Ford family, so we wear a lot of the Ford stuff, but it was just, it was so fun. And the other time, oh my gosh. The other time this happened was 100% unreal. I am about to share a story that does not, it doesn't make sense, but I was standing on stage watching a friend of mine play piano with the fray at the Huntington Bank Pavilion in Chicago. And Chris Karaba of Dashboard Confessional walked up to me and said, you'll never guess who I'm texting right now. He showed me his phone. I'm not going to, I'm not going to tell you. I want you to guess. Can you guess? Guess in the comments.

17:24 Who do you think Chris Carraba was texting with? Because I bet you, you can't guess, but also maybe you can, I don't know, but it was crazy. And again, the merch connected us with a shared language. In public, we brought the belonging out of the song and into the world, much like you can bring the belonging on the internet into the, into the real world, like internet friends. This is another thing like internet friends are real friends. Period. Like I have met and befriended some of the coolest people from literally all over the world because I believe social media changes lives and that inner internet friends are real friends. And this is why. This is why I believe that social media changes lives. Because stories, other people's stories, offer us hope. Music offers us connection. And comment sections, comment sections are my why. Like there's a lot of fun things that can happen in comment sections. I find, and I don't know if you agree with me on this, but My observation as somebody that's kind of been studying social media for the last most of my life, okay?

18:46 I've been studying social media because I have a master's degree in psychology, by the way, and a bachelor's degree in communications and psychology. So I have been studying the psychology of human connection through the internet for a very, very long time. And I've seen some crazy things happen in the comment sections, like Facebook comment sections I stay out of because people are mean and I don't understand why they feel the need to say something when they can just keep scrolling, but it's fine. That's Facebook. That's why I don't spend as much time over there as I used to. I very much live in Instagram and there was an era where that same energy was over at TikTok. And the reason I say the comment sections are like Amazing because that started for me, that belief started for me on TikTok because in the comment sections on TikTok is where the humor is. People are making the jokes and it's hilarious. And there are people, there are creators who I like really love and followed for years now, like Scott D. Henry. he will like go into the comment sections and just respond to the comments of like onto the, like forget the actual video. The comment sections are hilarious. So that's a whole thing. It's also where community lives. It's where you can have conversations because I think that people forget that like behind a comment is an actual human. I mean, of course, we know that there's bots, but you can usually tell the difference.

20:17 And behind the comment is an actual human going about their actual day, doing things that you are doing too, like in the world. And not just this words or emojis. I mean, sometimes it's just emojis, but like it's still a human. And they're commenting in what feels like a safe space. So that makes me wonder, do you have a creator like list them? Cause I want this to be helpful for people. So if you have a creator that you feel like safe or at home with in their comment section, will you like include it in the comments? Because I want us to be able to find more places where we can feel safe in comment sections and find family and community in comment sections, because that's what I, I try to create here. Like I'm not like trying to grow followers. I've actually, I sat down on the internet once and even said like, I don't want followers.

21:15 I want connection. Like I want actual relationships because again, guys, I see everything as an opportunity to connect. And then I give the space for that connection to happen. Like I want the people to feel seen in what I'm going through, seen in my stories, much like I have felt seen in the stories of the people that I admire, respect, and fangirl over. This is where I've been talking more on the internet about Swifties in Healing and the Ground Crew being a place of connection where we can come together and talk about things, but also beyond that, and maybe more importantly than that, is like to help you find each other. I love being the reason that people are gathering and the reason that they find each other. Like, Do I fangirl? Yes. And I experience life through the lens of connection. Like, again, we talk about this a lot here, but two things can be true. We always have, I always have and always will see social media as an opportunity for connection. And some of the most important people in my life have happened because of those connections.

22:32 The connection could happen because of a song, a lyric, a story, or like a coaster line. Like a few cool things that have happened to me because of lines. Oh my gosh, so many. But the thing about lines is you're waiting in line with other people who are excited. Granted, usually nervous too, even at concerts. Honestly, especially at concerts. If you're in the front of the line, it's a super nervous situation. anxiety ridden place because you're trying to get the barricade. And then that can be a stressful, a stressful experience. If you've like, if you know, you know, but usually if you're in the front of a line, the people that you're in front of the line with are the ones that are potentially most excited to be there.

23:14 Like clearly they have shifted their day and their life around so that they could be early to a show. Usually hours, hours early. I don't even like to confess the People ask me all the time. They're like, so what time did you have to get there to be front and center? I'd rather not say because it's embarrassing. But let's just say, think what time you think it might be and like add an hour or two. That's what my friend Elizabeth did. Oh my gosh. Elizabeth at the three piano show for Andrew McMahon. She texted me on Facebook and she's like, what time are you going to be there? And I told her my truth. And she beat me by like two hours on purpose. But then like the coolest thing happened. Like we were waiting in that line and we connected and we actually swapped stories.

24:01 And I had this idea of like how cool it would be to take Quick Before You Forget on the road and have conversations like I had with Elizabeth like on the road with different bands. So that's like this like dream idea that I have to like travel with bands potentially or like pick certain shows with a band. And talk to their, talk to their fans, like in real time, like talk to their fans about their experiences and their memories and the connections that they've made at these shows. Like that is a dream for me. And I'm speaking it out loud because this is the podcast to be speaking things like that out loud. So we're speaking it out loud. A dream for me would be to, to bring. this energy to a bunch of different concerts with some of my favorite people, obviously like the top of the list. Let's because we're, we're here and we're talking, obviously this fifties would be amazing. Um, but there's no like active tours happening with that, but like Andrew McMahon, good starting place always. And then like Alex Mann. Oh my gosh. Alex Mann. Alex Mann is my friend. Um, silly.

25:13 I don't know if I should keep that in here, but Alex Warren, Alex Warren is another one who I had, I met him in at red rocks in June. And if you don't know that story, we got to catch up on that story. And that's, that's also on the internet. If you want to go look it up, because again, it's unreal, but you know, I think it would be so fun to have these chats with the fans of these, these people, because it's, that is connection in real time. And that is the coolest thing ever. So I believe like for me, and this is where things get really interesting is that like for me, like now there are people all over the world who are finding each other through my roller coaster videos, like millions of people. We are at about 10 million views over the course of the last 90 days. And I keep saying that out loud because I don't believe it. Saying it out loud because I'm trying to like get it in my brain that it's real because that is unreal to me that millions of people are connecting, but they are. And I see it in the comments and I see you guys saying things like this healed something in me in a 90 second video that I, I love creating. I am so grateful that these videos that I love creating are something that you are enjoying. I'm so grateful because we

26:47 are in real time, like that it's enabling me in real time to find my people because of things like lyrics that make you cry too, or words that give you hope too. And I'm finding my people in people that choose to be brave when it would be easier to stay scared. and celebrate joy instead of asking to turn down the volume. That was a thing. Like that was actually one of the things I meant to talk about earlier, but it's actually healthy and good that I'm not talking about it till right now. I almost forgot to talk about it, but we're going to talk about it because it's important for anybody else that has a similar situation. Because I was told for a pretty long time, actually, That I was too much of a fangirl. And that I needed to tone it down. Tone it. Don't. Don't. Little.

27:46 Little less Ty. Little more this. Tone it down. The fangirl is too much. The laughing. Too much. Tone it down. I'm done with that now. So. The old. It's like. You know. Sorry. The old Taylor can't come to the phone right now. Why? Because we're done with that now. Now. we can see super clearly what didn't even make sense out loud for Steve Mitzel to say to Ty Schmidt sometime in 2023. It was a turning point for me. It was a connection that happened through a connection to Andrew McMahon's music. And this nice man named Steve Mitzel, who I had the opportunity to meet in person, but only after we became best friends the same way through the internet. But Steve Mitzel and I had this chat and I was going to put this in, it was actually in the version of my chapter in the triumphs of transformation book that didn't make the final cut. But Steve and I had a conversation and he actually told me that I was the secret sauce. He's like, Ty, I don't know. Why are you so confused? You're the secret sauce. Why are you talking so silly? Well, it's taken a lot of work and a lot of, talking, honestly, talking out loud, processing out loud, singing lyrics that are real for me on roller coasters out loud, and having

29:18 conversations with you out loud to be processing things that I can't talk about through mostly music, through lyrics, through these tools that are helping me find my people. And I'm grateful because there was time where I was told that being a fangirl was too much. And I believe that that was, it doesn't matter what I think it was. I believe that I am just the right amount. And I believe that I am the secret sauce. Because you guys keep telling me that I make you feel less alone in a crowded room. Is that an Andrew McMahon reference? Yes, yes it is. But I believe social media saves lives because I believe that the person that understands you that you're looking for, I believe that the person that understands you that you might be looking for is probably and could be someone you've not met yet. Your best friend.

30:34 on the internet that you have not yet met. So we are brought together by songs, merch, lines. The way that happens is through being brought together, maybe by a song, I spent literally years of my life being told that I was being maybe too much or too much of a fangirl. And now I'm starting to wonder how many of the connections that I've made would not have happened if I had listened, if I kept listening. There were years where I listened and that's my regret. So my hope is that I can help others not fall into that trap. I can help others maybe connect in ways that feel more natural to them. And that gets me back to Joseph's question, which is again, I'm a creator who wants to connect deeply with my followers, just like you do, which is one of the many reasons I support you. Thank you. Is that part of what your thought process is and how do you do it? But he wouldn't judge you. The thing that you would just probably talk about all the time. Talk about it. Cause there are people who also feel that way, who will,

32:05 be drawn to your energy talking about it. The second thing is we're writing the story together. The story is happening in real time together. That's the second thing to keep in mind. I believe that when I post on social media, it's a conversation. I want it to feel like we're chatting, we're catching up. This is what's new with me. Tell me what's new with you in the comments. That's where I'm at with How I post on the internet, how I show up on the internet is that I want to create the safe space for you to talk to me, talk back to me. So we are writing the story together. It's happening with you for us through him is how I see it. And connection, thirdly, connection is always, always more important than content. Like I had, I actually tried like several different formats of content, specifically to help me find my Swifties and healing. And lots of them didn't work. There's one service in particular where I dance in a hot tub to Taylor Swift songs and that was fun and like cathartic and helped me heal from things that I don't talk about. But also it wasn't the most relatable thing to be doing. Not that necessarily riding roller coasters is relatable, but I see it that way because it's an emotional roller coaster and I am the emotional roller coaster gal. So those are the three things. Share what you love. Remember, we are writing the story together and connection is always more important

33:37 than content. And when you post to connect versus to just share, that's when you know that it's important to follow up and be active in the comment section. And remember that a comment isn't an actual person and a message is somebody who's thinking directly. of you in that moment. And a follower is a human who you know nothing about. And you know what all three of those things have in common? Humanity, connection, human connection. One of the other ways that I connect and one of the other things that I'm a fangirl of is Supernatural. It's the workout app that has essentially helped me rebuild my entire mindset and as a result, a lot about my life. And it's done that through music and movement, ironically, not so ironically.

34:24 So We are on this journey with Supernatural where it just released a brand new version independently led by the coaches. And I had this like super emotional reaction in response to it. And I posted in the Facebook group about it and we're talking. It wasn't just like a post and ghost. It was a, I posted it because I cried when our group got back together. I cried when I saw those coaches on the screen and I could cry now talking about it, but I didn't try not to do that. because of how connected I feel to those humans. And then I, instead of posting, yay, this is my score on my first workout in this new app, I went into the group and said, who else cried?

35:07 Like for real, who else is crying? Because I was crying and those people who were also crying are my people. And one of the things that I've learned from Supernatural that applies to so much of my life, there's so much of that by the way, but this one for today is that courage and curiosity are the price and the cost of a bigger life. Thank you, Coach Leanne for that gem. Curiosity and courage are the admission price for a bigger life. So I'm getting curious and I'm saying like, talk back to me because I really truly want you to, but I also think and believe that we are building something special here together. Because hearing I'm helping people is nice. Like I liked, I love the comments that are like, this made my day or epic or cinematic. Like this is art. These are all real comments that I get on a daily basis now. And I'm so grateful for that. But also you're, if I'm helping you, like I'm super grateful and you're helping me, like you are helping me. And I'm so grateful for that.

36:16 It makes me kind of stop, pause, and reflect for a second on the three souls that we did together leading us till now, which is essentially remembering who you are, remembering that time happens for you, and remembering to trust the next step. Some of the people who help you remember who you are, you haven't met yet. And isn't that magical? Doesn't that give you hope? Because there are people out there who love the things you love, feel the things you feel, and who have lived life that can make you feel less alone. And that happens through, yeah, maybe it's a shirt you're wearing from your favorite band, or maybe it's waiting in line for something together with somebody you've never met. Maybe it's the person on the other side of the screen who's waiting for an ounce of hope in their day. They're just waiting for somebody to feel like somebody understands them. That was me. And if that's you, I just need you to know how much I appreciate you, how much I love you, and how grateful for you I am. Love what you love out loud. That's how your people find you. As we wrap, and since I really do want this to feel like a conversation, I want to know What is something or someone that you love that actually led you to connect

37:49 with somebody who you couldn't picture life without? So best friend I've never met. Go check out my TikTok if you're curious, like there's bestie material out there already for you to enjoy. And thank you for spending time with me, for being here and present with me. I believe your time is a gift and I'm so grateful that you're here today. I can't forget to draw the question for next time from my handy dandy cup here. So we're going to do that. Ooh, this one is from Jenny Lawson, the blog. Yes. Who asks, tell us about something that felt like a setback, but turned into a win or vice versa. So something that felt like a setback that turned into a win, something that happened for me, not to me. Yes. Yes. I indeed can talk about that.

38:41 Thank you so much for your question. Thank you for being here with me. And I will see you next time on Quick Before You Forget. I like co-brewers. That was so much fun. Thank you for investing your time, energy, and thought into spending some time with me today. I really appreciate you. And I really appreciate when you talk back. So please, if you're here still, thank you so much. Please tell me what you thought. Tell me what other questions you have. Tell me how this episode affected you and how it resonated with you and all of the things. Tell me all the things in the comments. And please know that I'm reading every single comment, responding to every single comment. And I appreciate you. Thank you for being here with me today. Please also like share, subscribe if this if this episode was fun for you. It'll be fun for a friend. So send it to a friend that might enjoy a little laughter, a little joy, and a little more time investing in themselves. And today I am Proudly sponsored, not sponsored, by Zeke's Village Market in Door County, Wisconsin, which provided this fantastic shirt, which Ephraim is a really cute town in Door County. If you haven't been there, it's beautiful. It's very much Cape Cod.

40:04 It's the Cape Cod of the Midwest. So I just have to show you the design because the design is what makes it a souvenir with soul. So we're going to stand up. Every single design from Zeke's has heart and soul put into it. And it's designed and they partner with Guilty Apparel. And the two together are a dynamic duo of awesomeness. So I am so grateful for their belief in me and their beautiful designs and their souvenirs with soul. And I will see you next time on Quick Before You Forget.