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So like that's another thing too like say the weird
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thing like you don't know maybe why that popped into
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your head i'm not saying that like anyone is psychic
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or anything like that but like maybe.
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The universe is trying to push you in a certain.
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Direction so.
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Anne-Marie Tapke is in the house.
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Hello.
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Friends, I am so happy. I am so happy Anne-Marie
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is here and I'm so happy for you to meet
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her and for you to just kind of be a
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bug on the wall, if you will, for two ladies
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from the Midwest having a chat about life, liberty, and
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the pursuit of happiness. Just two gals. Just two gals.
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Two gals catching up over their coffee at noon.
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Coffee at noon. Cheers. I love that I added a
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teeny bit extra Midwest accent to my cheers. So Anne-Marie,
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you have quite a story. And I normally start these
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episodes off by kind of reading through a little bit
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more of like a history of your life. And instead
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of doing that, I thought maybe you should tell us.
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So like if you were meeting you for the first time,
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which I know a lot of us know you already
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as our Midwest neighbor friend, you know, but if we
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were meeting you for the first time, how would you
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kind of introduce yourself to people that aren't already aware
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of your awesomeness?
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You're very kind. Thank you. I'm going to do the
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Midwest thing where like, anytime you compliment me, I'm going
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to immediately be like, Oh no, no, no. Um, but yeah,
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that's a great, yeah, no, yeah, no, you're so you're,
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it's too much. Um, Really good question because I meet
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people and sometimes they don't know the lore of how
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I got started. So my current job is that I
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am the chief marketing officer and producer for the Holderness family,
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Penn and Kim Holderness. They're fabulous. I have been working
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with them actually since 2014, which a lot of people
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don't realize. So I've been with them quite a long time.
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Once upon a time before they were the family they
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are now, they had an agency that I worked at.
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They actually kind of stole me away from another agency
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to work for their company. And then they joked that
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they stole me twice when they needed me then for
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their family brand. So they've taken me with them. And
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I feel very, very grateful. I met Penn even before
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that when he was a news anchor. So when I
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worked at that first agency, they would have people come
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on the news because this is such a crazy time.
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They would be like, what's everyone saying on Twitter? Like
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someone had to come and tell you what everyone was
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saying on Twitter. You couldn't just read it yourself apparently.
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So I would, I, there was like, I was maybe
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like eighth in the pecking order for this particular weekend.
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And they were like, do you want to go? Cause
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none of us can go. And I was like, yeah,
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I'll go. And that's when I met Penn and we
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kind of developed a rapport. He was like, I love
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having you on cause you talk fast and I talk
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fast and we can cover a lot of ground. And
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so It was actually him when they decided to branch
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off and do their own thing that he then contacted
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me to be like, let's just have coffee. Let's pick
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your brain. And that turned into a job interview. So
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when people ask me what I do, I do work
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for them full time. I help write things. I help
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manage their business. I also have this other side of me,
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which is kind of my story for my whole life,
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which is I'm the very theatrical person. I've always been
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in the performing arts. And so Um, I would always
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do this crazy Midwest voice, uh, just as a bit, um,
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at work. And one day Kim and I were arguing
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over a snowstorm coming and she's like, it's going to
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get really bad. And I'm like, no, it's not Kim.
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And I was just being very silly about it. She's like,
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that's a video you need to come over. We're going
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to shoot that. So that's how the Midwest neighbor was born.
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I remember that.
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I just talked for a long time.
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This is not a place. This is the place we
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take up space on purpose. So you have, you can,
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you have all the runway you want my love. Um,
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and I remember that video, which is so funny because
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I remember, because of course in the South, cause Kim
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and Penn live in South Carolina, North Carolina.
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We are all in North Carolina. We're in the Raleigh area,
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Raleigh area. Right. I'm originally from Michigan. I'm a Michigan gal,
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but yeah. Right.
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Okay. So, and that's where, is that where your Midwest
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influence comes from is, is being a Michigan girl.
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It does. I grew up in Michigan, but only till
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I was like right before kindergarten. And then I moved
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around a lot as an elementary school kid. I lived
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in Southern Illinois. I lived in West Texas for.
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A long time.
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And I think being exposed to different areas of the country,
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I kind of like learned that there were accents and dialects.
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And so I didn't really understand it when I moved
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back for middle school and high school college years. But
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definitely when I moved down to North Carolina, I could
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hear it. Like when I would go back to visit
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my family, I could hear it. And that's kind of
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where that was born. Although if you ask my cousin,
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I have a very, very big Catholic family. And my
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cousin and I went to the same college. So when
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I started doing that voice, he was like, oh, I'm
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so glad that voice finally got a home. And I'm like,
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what are you talking about? And he was like, Amory,
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you've been doing that bit for like a long time,
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like at parties and stuff. So I don't know. I
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went to college in mid-Michigan and it attracted a lot
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of Wisconsinites, people from the UP. And I think maybe
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I just picked it up just along the way, along
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the journey.
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Well, it's funny because you nail it, first of all.
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You do nail it because the people in the Raleigh
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area versus the people where I'm from in Milwaukee would
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prepare for a snowstorm very differently. And it's almost like...
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So I thought you nailed it and I... based on
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just not knowing as much of your lore as I
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thought I did, I would have thought that you were
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like born and raised in the Midwest. So you are
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a very talented, like you said, theatrical person. And I
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love it. And I'm wondering though, as a theatrical person
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and as somebody that, you know, that friend that said like,
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or cousin that said like, well, I'm glad this finally
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found a home. Did people... call you too much? Like
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where you like felt like treated like you were like
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all these big feelings, what are you doing? Like tone
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it down. Did that, was that part of your journey?
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A thousand and 1%. That is, oh, I still feel
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like I'm too much as an adult. I have to
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remind myself to like pause, listen, like, don't be too goofy.
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And I'm like a mom in her 40s. And that
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is crazy to me that I do feel very comfortable
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in my own skin. Let me get that point clear.
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But I do feel like sometimes, especially in new situations,
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I have to kind of, you know, don't let's not
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weird them out. Not everyone wants to be weirded in,
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you know what I mean? So like I, yeah, I,
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I always felt that way growing up. Um, I was
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never like a popular kid, but I was never unpopular.
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I was kind of fringy. I was a very fringy
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person that would float around to different groups. I mean, I,
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and that's kind of my personality now. I like different things.
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I have different pockets of people for different interests that
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I have. Um, but yeah, yeah. I, I always probably
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felt like I was taking up a lot of space.
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And I was a little bit of a goofball and
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still am.
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Well, I was going to say, it's a strength though.
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Like I think of it as something that you, you know,
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you have kind of turned it into a superpower by
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leaning in and having it become part of what you do,
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which is really cool for people that do have that,
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you know, they are told they're too much. And, you know,
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I think there's a certain blessing and just leaning in
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and deciding, you know what, this is who I am.
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And that's okay if people see me as too much,
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because this is what I've turned into what I do
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for a living. And that's really, honestly, that's a cool
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transition point to me to be able to kind of
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convert something that maybe people might see or perceive as like, oh,
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she says too many things and she uses too many
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words and she thinks everything is a joke. And it's like, well, yes, and...
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you help people feel seen because people can relate on
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a very human level to, to, to being all of
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those things. So my question, and you kind of alluded
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to it a little bit, and I'm just curious about
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it because you said, you know, you're a mom and you,
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you work through these things. So when you, people recognize
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you as like the holderness, the gal behind the holderness family,
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like the creative genius behind the holderness family, people recognize
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you as the Midwest neighbor. But they may not even
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really realize who is Anne-Marie when you strip all those
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things away. Who is Anne-Marie? Talk us through that.
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That's a really good question. I ask myself every day. No.
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I think I'm a multifaceted person. If I could just
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rewind the tape a little bit. Not in your edit,
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just in this discussion, I've always had two sides of
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the of my brain that I like to exercise. So
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when I graduated high school, I really wanted to be
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a theater major. I did a lot of musical theater.
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It was, like I said, it was very theatrical. I
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always loved making people laugh for like the homecoming sketches.
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And so I was always in them. I was wearing,
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I would dress up as whoever you wanted. I would
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do bits from Saturday Night Live. I would do like
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all these goofy, silly things. Um, but I do feel like, um,
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I'm also like a pretty deep thinker. Like I can
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kind of get lost in my own thoughts. I do
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surprisingly really enjoy like analytics and numbers and I I
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get into that as well my parents this is going
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to make them sound like they're not supportive they're extremely
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supportive but my parents were like listen you can always
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do theater in your life you need to make sure
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that you have something that you do after high school
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that you can make money at like and and theater
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can always be a thing you do and it can
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be whatever like the the you can basically pursue it
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at whatever level you want, but we want to make
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sure that you get something you can fall back on.
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So they encouraged me to go into business or I,
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we kind of like work together and marketing seemed really
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interesting to me because again, I was that kid that
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could always remember all the jingles on TV and all
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the commercials and like, and I, and I would, you know,
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come up with silly things. Like I, with my sister
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and I, we would pretend to like do infomercials and stuff.
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So I thought that was interesting. And that's really how
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I've carried my whole life. When I really stop and
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think about it is I have this business side that
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I do with pen and cam and I love it.
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I really, really love my job. I do a lot
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of work behind the scenes that I really enjoy, but
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I get to also do this other side thing where
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I play this really goofy character. Now, is that confusing
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to people on LinkedIn?
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Yes.
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And I wrestle with that sometimes too, where it's like,
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I'm trying to be super professional business lady, but now
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I'm doing a crazy voice. But I guess that is
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just me. That's just who I am. And I don't
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think people maybe get worried about, oh, like you said earlier,
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am I too much? Should I even project this side
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of myself? I think you should because people are really interesting.
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Like there's a lot of different layers. Everyone's an onion.
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And I think it's fun to peel back the layers.
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Nice Shrek reference. Everyone is an onion. Indeed.
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Everyone's an onion.
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It is so fun to peel back the layers. Um,
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I got layers. I just hear donkey's voice as, as
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all it's, it's like a, it's, it's, it's in my
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head and it won't leave. Um, but you know, but
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you have spent years like behind the camera. So creating
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and producing and strategizing and helping other people shine. So
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what is it required of you to believe that you
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belong in front of it too?
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Um, I think I still even go through spurts where
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I'm like, I'm not really feeling it right now. So
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the Midwest Neighbor thing took off. I'm very happy it did.
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Even before that, I've done different types of like kind
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of between the college stuff. I was still doing a
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lot of musical theater when I graduated college and went