July 20, 2026

Figuring It Out Together: The Entrepreneurial Mindset That Changes Everything for Anyone

Figuring It Out Together: The Entrepreneurial Mindset That Changes Everything for Anyone

Quick before you forget: the life you've been waiting for doesn't begin when you feel ready, but rather when you decide to take one small step anyway.

In this episode of Quick Before You Forget, I sit down with leadership strategist, innovation expert, and entrepreneur Bryan Davis to explore what it really means to build a life with intention. Bryan has helped launch more than 700 ventures, and this conversation is about the courage and curiosity it takes to succeed. It's about choosing action over perfection and discovering that the biggest thing you're building might actually be yourself.

Together we discuss:
• Why we're all "figuring it out as we go"
• The difference between inspiration and action
• How curiosity creates confidence
• The Five C's of Catalytic Leadership
• Why entrepreneurship is really a mindset
• Building momentum before you feel ready
• How relationships shape the size of your life
• Raising courageous kids
• What it means to stop playing small

Meaningful Moments

00:00 Why Bryan believes entrepreneurship starts long before business
03:00 The backyard putt-putt course that sparked everything
06:00 Why entrepreneurship helps you become an 11-out-of-10 version of yourself
10:00 Inspiration isn't enough: how momentum actually starts
15:00 Why relationships are the greatest form of capital
17:30 Raising six kids to create value instead of waiting for opportunity
22:00 When everything fell apart before the biggest pitch of Bryan's career
33:00 The Five C's of Catalytic Leadership Charge Cultivate Connect Curious Courage
48:00 The surprising connection between Bryan's framework and my MAGIC values
51:00 Why the people around you determine the size of your dreams
55:00 What Bryan would tell his 22-year-old self
59:00 The message he'd share if the whole world had to listen

Bryan's Song of Survival: Thunderstruck by AC/DC

The famous first roller coaster photo: https://www.facebook.com/photo?fbid=873410577297&set=a.508702310587

WEBVTT

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I was sitting around the table. It was a clothing

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of all things, a clothing company I was starting up.

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So I'm sitting around the.

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Table downtown at a restaurant with one of my mentors advisors,

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who's serial entrepreneur, awesome guy, you know, done a ton

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of startup stuff. And I remember in the moment, we

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had a I don't evenmember exactly what it was, but

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there was a series of things coming up. I had

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no idea, like, no idea what to do, what decision

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to make. And I thought, and I think I said

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out loud, thank goodness you're here, Steve, because you'll know

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what to do.

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And he like got quiet for a second and he.

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Looked at that, and then he just laughed and he

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was like, Brian, dude, that's the whole point. He's like,

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I have no idea, Like, we're all figuring it out.

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As we go.

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That's what this is about. That's what that's what the

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whole journey here is about.

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Man, Brian Davis, welcome to quick before you forget.

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It is awesome to be here, which of course you

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know i'd probably use that word, but thanks for having

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me here.

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Ty, I'm so pumped and I'm so excited for my

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friends to meet you.

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You guys.

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Brian is a high energy in case you couldn't tell,

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leadership strategist, innovation expert, and executive director of the Hill

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Institute for Innovation and Entrepreneurship at Furman University, where he's

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helped launch more than seven hundred ventures and built one

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of the southeast leading entrepreneurship ecosystems. A Forbes contributor and

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Tedex speaker, Brian is known for helping people unlock the

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entrepreneur's mindset, not just to build business, but to build bold,

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courageous leaders. And what sets him apart is he's not

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here to inspire you to dream bigger or think bigger.

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He's here to activate something inside you that already exists

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so that you can actually do something with it. And

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I believe that that starts Brian with storytelling. So today

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we're going to walk through your story, past, president and future.

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And I'm just so excited.

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Yeah, well, man, I mean you to introduce me more often.

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First of all, tie, because that sounded that sounds like

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I better deliver something really cool today, so I know

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you will.

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Hopefully I know you will.

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And yeah, I've got that I've gotten that feedback on

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my intros, and it's just, you know, it's funny you

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should say that because I come from a little bit

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of a fangirl place with with the people in my

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life that inspare me and you know, make me feel

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motivated to go after those big, crazy things that don't

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make sense out loud.

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You're one of those people. So it's all true. Everything

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I said is true. All right, let's go indeed, So

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let's go back first, though, Like, let's go back to childhood, Brian.

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I know, I know, So childhood, Brian, tell me what

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a relationship or a person from your childhood, something about

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your childhood that shaped who you are today with it

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in person form. I don't know why I'm asking this

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question so backwards. It's normal for me. Now's this question,

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but with you a person or a relationship that has

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shaped who you are today.

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Yeah, well here's where my head goes to first. Maybe

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we'll edit this later, but I think it makes sense

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for like the kind of scheme and trajectory of my

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life a little bit. So I actually started my first venture,

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though I didn't call it that, when I was about

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six years old and my brother and sister would be

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the relationship there. So me and my brother and sister

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did like we were really close family and did a

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ton of stuff together.

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I'm the baby. And one summer we're like, you.

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Know what what if we built a putt putt course

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in our backyard? And so, I mean I literally there

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was a newspaper article about this time, not kidding, like

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it was like a thing that I found recently from

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like many many years ago, back in the like lil

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eighties or early nineties maybe. So we found some bricks,

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got some like super janky old like green carpet stuff,

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and like cut some holes in the ground and we

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made a twelve hole. So that's all the room we

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had for putt putt course in our backyard. And then

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here's here, like I'm one hundred percent sure we violated

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HOA rules and stuff in the neighborhood, but we would

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go hustle kids around the neighborhood like on Saturdays and

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be like, hey, who wants to play putt butt? They'll

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be like fifty cents, come play. But here's here's what

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we did.

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That was like.

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I don't even know if I want to say entrepreneurial,

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maybe sleazy, salesy. I don't know, but once we got

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people there were like, now we'll set up a lemonade

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stand in brownie stand because we've got a captive audience,

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and so they'd come and play and then we have

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lemonade and brownies.

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We'd upsell they're there. So I was like my first.

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Memory of like I wouldn't have described it in those

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kind of terms then, but that was definitely my first like, Okay,

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this is cool. I like building, creating. I don't know

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what this is, but that was really fun. And I

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think I made like seventy five bucks that summer, which

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was like basically millionaire status and kid terms.

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Yeah, ladies six years old, seventy five dollars was a

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gold mine.

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I was rolling.

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Did you reinvest the seventy five What did you spend

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the seventy five dollars on?

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No?

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I was a complete more on other trend of my life.

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I was a complete moron. I think I had spent

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it on like I think, I actually think I spent it.

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I remember exactly, Man, I haven't had this conversation like ever.

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I spent it A good amount of it on model

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cars and like a remote controlled Dodge Viper. I still

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remember everything that blew with white stripes, and I was

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so proud of that thing.

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Yeah, oh my gosh, that no to self kids, No,

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but you remember it.

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I mean it was fun. You must have liked it

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and played with it a lot.

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I did.

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I thought it was worth it, right like, because you honestly,

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it's not. I don't I think that that there's something

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you're being too hard on yourself, Brian, because like you

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had fun and that that you you work hard, you

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play hard, you work hard, and you you played hard

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with the car, So it makes sense to me.

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Literally, I haven't had that story forever. So yeah, great question,

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thank you.

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Well, that's you know, that's what I'm here for. I

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actually really love.

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Being able to ask people questions that make them, you know,

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reflect and think and tell and share these stories like

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dig dig we dig deep without even really meaning to,

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which is great. And I noticed that, of course there's

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an entrepreneurial like tone to that story because and that

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makes all the sense to me. But can you can

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you bridge that gap between then and now in terms

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of like how you got to be to where you

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are at with your entrepreneurial go get our status?

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Yeah? Yeah, thanks for generously giving me credit again.

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I will Also here's what I'd say, ty is, I

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think this says what I think about entrepreneurship too. I

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think entrepreneurship unlocks the eleven out of ten version of

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who you can be, like whether whether you actually do

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something great with it or not, you know, in the

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world terms, right quote unquote great with it. I think

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you find out what you're made of when you try

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something for yourself. You're doing it with your book, with

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your podcast, with all the stuff you're doing.

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Like, I think that's what I discovered. And I think

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back on my life journey.

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And so as I grew up by bridging that gap

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from a six year old but but of course Brownie's

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selling salesman guy to where you know, frankly, where I

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am now.

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One of the biggest things. And I spent some time

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thinking about this recently.

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Actually that was important is as I grew up, you know,

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I kind of started to believe every what everyone around

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me that was interested in innovation and entrepreneurship believe, which

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is that like, if you want the real version of this,

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you have to go west, you know, Silicon Valley or

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something like that, and not knocking on it.

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They do amazing stuff out there, but I.

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Think I failed to realize, like the beauty of entrepreneurship

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is you can create wherever you are.

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The only what you realize, or what I realized, is.

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I ended up long story short, through all that kind

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of journey of staying here and realize there's so much

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potential here because like this is going to sound I mean,

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I don't know if you have like a top five

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cheesiest quotes reel, but this might make the top five.

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But like it's it's kind of what you make of

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what's in front of you and what you're given. And

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I think entrepreneurship goes from being a problem solver to

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being an opportunity creator a value.

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Creator, right yeah.

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And I think if you look at life through that lens,

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which I feel like I developed from six year old

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Brian to kind of where I am now through a

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life of different versions of Hey, I don't have to

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be at X City or spot or whatever, what does

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it look like to do that where I am right now?

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And so that's kind of what probably the version of

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kind of bridged me to to where I am now

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and what I'm getting to do with founders and startups

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in all.

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That space, which I want to talk more about. So

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don't let me forget that. But you said it allows

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you to be an eleven out of ten version of yourself.

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Entrepreneurship allows you to be an eleven out of ten

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version of yourself, which.

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Who doesn't want that? Right?

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So when you think about the average person that maybe

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doesn't have an entrepreneurial spirit per se, do you think

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it's like born? Do you think people are born as

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an entrepreneur or do they build it?

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I will share my personal belief and I'm curious what

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you think about this. So on the spiritual side, for me,

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like I believe that we're creating in God's image and

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if that's true, then it shouldn't surprise you that when

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you build and create and design and do all that stuff,

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which is I mean, if you believe that, which is

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kind of then in our DNA, like, that's why it's

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really fun and that's why you come alive or you

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see I see that we're working with hundreds of founders.

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I see people come alive in a different way when

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they actually grow and try something yourself, because I think

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I think we're designed from the ground up to do that.

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I agree from the ground up is one of my

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little phrases. That's not that's definitely intentional, right, because yeah,

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he knows and I do believe. Also, I believe in

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God and his yellow brick road for me is what

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I call it because for years I have showed up

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and I never I didn't see why, Like I didn't

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understand what was coming. I didn't know what was coming.

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And most of the time it's been great. And some

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of the time those bricks fall out from under me

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and I'm like, what is happening? I don't understand what this?

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How is How is this happening for me instead of

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to me? And that question has changed my life. But

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the I agree with you one hundred percent that it's

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something that we can We have this unique opportunity to

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play with and build in real time, uniquely for us,

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and that's I think the coolest part about entrepreneurship is

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that it's so personal and it's so unique to every

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single human that decides to show up on their version

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of the yellow brick Road. So you talk a lot

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about like activating people, like activating ideas, activating entrepreneurs, not

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just like inspiring them so what do you see when

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you're working with these people, Like, what is the missing

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step between inspiration and being inspired and actually taking action?

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Wow?

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So if if we figured this out in a way

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that works for everybody right now, tie, let's just agree

237
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to split the winnings.

238
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Totally one hundred percent. We've got to do something really

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fun like go to Red Rocks too with the winnings.

240
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Yeah, exactly, I'll be there. I'll join you'll, man, So.

241
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Short answer would be action, a bias for action, like you,

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I was just chatting with the founder literally right before

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having on this call, somebody that's that's getting started in

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our area and one of the biggest, one of the

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biggest differentiators I see from from kind of bridging that

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inspiration gap, if you will, is just doing one step

247
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forward and recognizing which most founders, most first time founders,

248
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I should say, have a hard time with this, recognizing

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the data.

250
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Is one on this.

251
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Whatever idea you have that you start with, it is

252
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not going to be the idea that you, you know, get

253
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to market with. It's just not like there's I mean,

254
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you don't have to take them out. You could look

255
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the data on that like there's there's there are twists

256
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and turns and everything in between from the exact idea

257
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you had to where you go, but you only discover

258
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that by taking a step. And so I always tell people,

259
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you know, not do a really simple map. I'm a

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simple guy. So if I don't know if people are

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gonna be able to see this or not, but if

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you if you can't see it and you're just listening,

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if you picture a simple axis, you've got your X

264
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and my axis right, So let's go vertical axis. You've

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got impact, you know, one to twenty at whatever rati

266
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it doesn't matter impact on one axis. The other axis

267
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you have feasibility, and obviously the plot point you want

268
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to plot is the peak of impact and feasibility. But

269
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if you honestly like go through with whatever idea you

270
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have and start plotting out, hey, huge impact. Okay, wait,

271
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that actually may not be realistic to do right now.

272
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Cool cool goo cool, Like keep that plot point there.

273
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But maybe you find a plot that's feasible, maybe the

274
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impacts a little lower initially, but you're working your way

275
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towards the point you want to work towards. And so

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I think that's been a helpful excers to get people

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to do something, map out the big picture that you

278
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want to do, and then take a step anything in

279
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that direction, and momentum breeds momentum.

280
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It can be hard for people to do though, Like

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that's one of those like says easy does hard things.

282
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So I'm wondering if you have an example from your

283
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life where you bet on yourself or an idea before

284
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you felt ready.

285
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Every time every single.

286
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Day, I'd say, I never feel right. I probably overthink

287
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it more. Now I'll try to give you more specific answer.

288
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But I actually, yeah, I'm I think I've seen enough

289
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where I know when I'm starting something you are with

290
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somebody who is we're not ready, Yeah, like the in

291
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the technical planned out since we're not, but you you

292
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discover by.

293
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Doing, you know, you build through doing.

294
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I want to make sure I answer your question right, though,

295
00:14:58.840 --> 00:15:01.120
so maybe ask that again, and I want to make

296
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sure I give you like a specific story or way

297
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I think about.

298
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That, you know what. I think your answer is actually

299
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pretty good because well I'll do it anyway if you

300
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ask you to, because sure, but I forget even what

301
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I said.

302
00:15:12.799 --> 00:15:15.879
What we're trying to activate people and go like from

303
00:15:15.960 --> 00:15:18.000
how do you how do you actually.

304
00:15:18.120 --> 00:15:20.200
Yeah, I mean that's legit though, like cause I think

305
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I think we get easier as we practice, right, Like,

306
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it's it's definitely something that I think is a skill

307
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that you can can practice and get better at. But

308
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how do you show up and take that first step

309
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when it's scary for people that haven't practiced, for people

310
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that are starting at square one and maybe didn't start

311
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eliminated in Brownie stand when they were six years old? Like,

312
00:15:42.200 --> 00:15:45.000
how do you talk to those people about what to

313
00:15:45.080 --> 00:15:48.440
do to work? Because I see it as so I

314
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personally have thoughts on like fear and excitement and how

315
00:15:51.759 --> 00:15:53.720
I mean it's not even personal with science, right, So

316
00:15:53.799 --> 00:15:56.759
fear and excitement are chemically the same in your brain,

317
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so you get to decide what to do with that information, right,

318
00:15:59.799 --> 00:16:03.159
So I didn't know that, like until like a few

319
00:16:03.200 --> 00:16:05.679
years ago, I had no idea. I studied psychology. I

320
00:16:05.879 --> 00:16:08.360
have a master's degree in psychology, and I didn't know

321
00:16:08.600 --> 00:16:11.120
that fear and excitement are essentially the same in your brain.

322
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So I've spent so much of my life so darn

323
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scared and I wish that that that would be my

324
00:16:17.279 --> 00:16:19.480
answer essentially to people, is that that you know to

325
00:16:19.600 --> 00:16:21.279
know that fear and excitement are the same and that

326
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you're in the driver's seat. So you know, if that

327
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helps you. I would love to know a story that

328
00:16:26.360 --> 00:16:30.919
you you did something that was scary anyway.

329
00:16:31.639 --> 00:16:32.320
Yeah, a lot.

330
00:16:32.440 --> 00:16:35.360
I mean, yeah, I'll try to think your a story.

331
00:16:35.559 --> 00:16:37.399
So let me try to come back to a story.

332
00:16:37.440 --> 00:16:40.360
But like a framing of how I might think about

333
00:16:40.360 --> 00:16:44.279
what you're alluding to, there would be There's three different

334
00:16:44.320 --> 00:16:48.000
types of capital in life, generally speaking in the startup

335
00:16:48.080 --> 00:16:51.159
world and probably just general world, which is you know,

336
00:16:51.279 --> 00:16:56.440
social capital, intellectual capital, financial capital.

337
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You know the capital capital.

338
00:16:58.600 --> 00:17:01.000
And if you pick one, you pick social capital, right,

339
00:17:01.039 --> 00:17:04.480
because that like when we work with first time founders,

340
00:17:04.480 --> 00:17:06.799
when I work, when our team does a lot, you

341
00:17:06.839 --> 00:17:08.440
know you're talking about, well, how do you make that

342
00:17:08.440 --> 00:17:13.039
first step? Well, you gotta like you gotta plug into

343
00:17:13.039 --> 00:17:17.240
something like and so if you can plug into social capital,

344
00:17:18.039 --> 00:17:22.119
that fills all the gaps you need generally speaking, over

345
00:17:22.160 --> 00:17:24.480
the course of any startup of scene, that fills all

346
00:17:24.480 --> 00:17:27.559
the gaps you need for intellectual capital and capital capital.

347
00:17:28.119 --> 00:17:30.279
So like, if you can get plugged.

348
00:17:29.920 --> 00:17:32.960
In on the social capital, like that breeds momentum and

349
00:17:33.000 --> 00:17:35.720
it breeds probably the biggest thing, which is accountability.

350
00:17:36.839 --> 00:17:38.960
People that are going to cheer you on. People are

351
00:17:38.960 --> 00:17:40.839
going to say, hey, Ty, like I remember you sharing,

352
00:17:40.880 --> 00:17:43.240
You're going to do that. How's that going? You know?

353
00:17:43.359 --> 00:17:45.480
Can I help with that? Or you calling me and

354
00:17:45.519 --> 00:17:47.680
be like, hey, I'm stuck here, Brian. What would you do?

355
00:17:48.160 --> 00:17:50.279
I don't know, but you know what, Let's let's meet

356
00:17:50.319 --> 00:17:51.839
for coffee. Let's see if we can figure out a

357
00:17:51.839 --> 00:17:53.759
next step together. Maybe somebody we know it. Like, so,

358
00:17:53.759 --> 00:17:56.200
I think putting yourself, if you're not willing to put

359
00:17:56.200 --> 00:17:59.039
yourself in the game at all in terms of social capital,

360
00:17:59.119 --> 00:18:02.160
then like that's a hard journey. But if you do

361
00:18:02.359 --> 00:18:05.119
that breeds accountability, momentum, all the things. I think they're

362
00:18:05.279 --> 00:18:06.319
just huge.

363
00:18:07.000 --> 00:18:11.000
People connection, That's the thing. And honestly, I think people

364
00:18:11.799 --> 00:18:16.319
underestimate how impactful that can be as a as a

365
00:18:16.359 --> 00:18:19.160
starting point, quite frankly, because you know, I look at

366
00:18:19.200 --> 00:18:22.279
my own journey and so much has happened because of

367
00:18:22.720 --> 00:18:26.480
my recognizing and appreciating and being so dang grateful for

368
00:18:26.599 --> 00:18:29.160
this gift of connection that I have to so many people,

369
00:18:29.759 --> 00:18:33.759
and you know, just leaning fully into that has changed

370
00:18:33.799 --> 00:18:36.599
everything for me because I know that, you know, every

371
00:18:36.640 --> 00:18:39.359
single human I meet. I meet for a very important reason.

372
00:18:39.359 --> 00:18:41.839
I don't always know it at the time, it tend.

373
00:18:42.359 --> 00:18:44.000
It tends to come out like when we met and

374
00:18:44.000 --> 00:18:46.160
we talked about your family, by the way, which you

375
00:18:46.240 --> 00:18:49.839
are a dad and you have an amazing, huge family.

376
00:18:49.960 --> 00:18:55.279
Talk to us about how being this creatively minded, very energized,

377
00:18:55.440 --> 00:18:58.680
very entrepreneurial minded person impacts how you parent.

378
00:19:00.119 --> 00:19:02.480
Yeah, so what I'm I'm going to bring my kids

379
00:19:02.480 --> 00:19:04.400
in here and they're going to answer this and for you,

380
00:19:04.839 --> 00:19:08.759
so you know, here, it's a good question. And I

381
00:19:08.799 --> 00:19:11.559
do think about it a lot and not not. I

382
00:19:11.599 --> 00:19:14.200
don't just you won't just see my kids run around

383
00:19:14.240 --> 00:19:15.960
with an entrepreneur shirt like I'm wearing right now.

384
00:19:16.319 --> 00:19:18.960
But try stuff together, like we'll we'll.

385
00:19:18.759 --> 00:19:21.240
Try eliminade stand things. I'll push them to be like, hey,

386
00:19:21.279 --> 00:19:24.119
what's a business you would do? My wife will laugh

387
00:19:24.200 --> 00:19:25.240
because we'll be.

388
00:19:25.160 --> 00:19:27.680
Like, hey, dad, give me a chore to do. I'm like, nope,

389
00:19:28.519 --> 00:19:30.160
like to to earn money. And they're like why not?

390
00:19:30.359 --> 00:19:32.039
I was like, because I expect you to. First of all,

391
00:19:32.160 --> 00:19:34.880
I'm dat of six, right, so I expect you to

392
00:19:35.000 --> 00:19:37.319
earn you keep around the house, I'll provide room and board.

393
00:19:37.759 --> 00:19:40.279
But what I say is like, that's not net new

394
00:19:40.359 --> 00:19:43.480
value to our family. Like you're like, I'm just laundering

395
00:19:43.519 --> 00:19:46.519
money inside our house. Like that's not helping out. So

396
00:19:46.640 --> 00:19:48.480
I'm like I want you to go, like, let's think

397
00:19:48.559 --> 00:19:51.559
through but like, let's find something that can provide netview

398
00:19:51.640 --> 00:19:55.359
value to our family that you can earn and that exists,

399
00:19:55.559 --> 00:19:58.519
it's there, you know. So that that's my kids are

400
00:19:58.559 --> 00:20:01.960
probably one day super annoyed or very grateful, I don't.

401
00:20:01.799 --> 00:20:05.200
Know, probably both, and that's okay, two things can be true.

402
00:20:05.680 --> 00:20:06.519
Yeah, yeah.

403
00:20:07.039 --> 00:20:10.599
So the other way I think about ties, like, you know,

404
00:20:10.640 --> 00:20:15.319
as a as a parent, how do I and I

405
00:20:15.359 --> 00:20:18.000
do not get this right all the time, But I

406
00:20:18.079 --> 00:20:22.039
try my best to think through the balance of pushing

407
00:20:22.039 --> 00:20:24.799
them to do stuff that they're not quite comfortable with me,

408
00:20:24.839 --> 00:20:27.319
even like physical activities and hikes and things like that,

409
00:20:27.559 --> 00:20:31.279
down to intellectual stuff as well. How do I push

410
00:20:31.359 --> 00:20:35.400
them to try stuff and then try to have some reflection,

411
00:20:35.839 --> 00:20:38.680
even though it usually is very short with an eight

412
00:20:38.720 --> 00:20:40.480
year old, you know, but some.

413
00:20:40.359 --> 00:20:42.480
Reflections like hey, what did you learn? Man? Like what

414
00:20:42.640 --> 00:20:44.400
was fun about that? What did you what did you

415
00:20:44.480 --> 00:20:45.400
not like about that?

416
00:20:45.960 --> 00:20:49.480
And just getting them to me as much as I

417
00:20:49.519 --> 00:20:51.200
can try to learn about themselves and who they are

418
00:20:51.240 --> 00:20:53.759
in the world so that they can have some fun

419
00:20:53.759 --> 00:20:56.680
and hopefully leave an impact and be leaders who create

420
00:20:56.960 --> 00:20:58.680
opportunity and value.

421
00:20:58.920 --> 00:21:02.559
Well, I heard curiosity there, because like things change when

422
00:21:02.559 --> 00:21:04.920
you get curious about things, and there's so much to

423
00:21:05.039 --> 00:21:08.799
learn from getting curious about things, so I think. But

424
00:21:08.839 --> 00:21:11.680
I also know that there's a difference between like thinking,

425
00:21:12.359 --> 00:21:15.599
like having these ideas and actually like making them happen,

426
00:21:17.079 --> 00:21:21.359
because and there's the concern about, you know, being fearless

427
00:21:21.519 --> 00:21:24.440
versus being reckless, Like, so how do you how do

428
00:21:24.480 --> 00:21:27.079
you kind of rite it? Is a like I feel

429
00:21:27.200 --> 00:21:29.240
so crazy. It's funny you said, like you know, the

430
00:21:29.279 --> 00:21:32.400
accountability stuff. I've been talking on the internet for I

431
00:21:32.400 --> 00:21:35.000
think eight months about how I'm going to see Alex

432
00:21:35.000 --> 00:21:37.680
Warren at Red Rocks on June second of twenty twenty six,

433
00:21:37.799 --> 00:21:40.000
and I am going to interview him on Quick Before

434
00:21:40.039 --> 00:21:44.640
You Forget, And I've just been making it happen that way.

435
00:21:45.000 --> 00:21:47.119
And if it doesn't happen, people, I mean, people are

436
00:21:47.160 --> 00:21:49.319
now part of the journey, right, Like they're sharing this

437
00:21:49.319 --> 00:21:52.160
this journey with me. Wherever it's leading, we don't know,

438
00:21:52.279 --> 00:21:54.880
but I'm going to take everybody with me to Red

439
00:21:54.920 --> 00:21:57.559
Rocks and just see what happens. But there's there's a lot,

440
00:21:57.599 --> 00:21:59.359
there's just so much good that you shared there. And

441
00:21:59.480 --> 00:22:01.319
I'm not even sure where I'm going with my question

442
00:22:01.400 --> 00:22:04.200
other than you know, the momentum being a huge part

443
00:22:04.200 --> 00:22:06.799
of it, but also the curiosity. So I think that

444
00:22:06.920 --> 00:22:09.640
that's that's it right there. So what is something that's

445
00:22:09.680 --> 00:22:12.680
happened for you instead of to you in your life?

446
00:22:13.519 --> 00:22:16.039
Because you got curious, Like you got curious and asked

447
00:22:16.079 --> 00:22:17.880
that question, In.

448
00:22:17.839 --> 00:22:20.160
What way do you mean like something's happened to me?

449
00:22:20.240 --> 00:22:21.119
I want to make sure.

450
00:22:21.400 --> 00:22:23.839
No, I'm thinking, like you know a lot because for

451
00:22:23.960 --> 00:22:27.079
people that a lot of bad things can happen, that

452
00:22:27.119 --> 00:22:30.599
can derail you as a human and an entrepreneur, but

453
00:22:31.440 --> 00:22:36.440
you stay you. You help people coach people through how

454
00:22:36.480 --> 00:22:39.440
to stay positive and stay on track and keep working

455
00:22:39.440 --> 00:22:41.319
toward it. So one of the ways that I do

456
00:22:41.359 --> 00:22:43.759
that on my crazy yellow Brick road is you know,

457
00:22:44.160 --> 00:22:48.319
recognizing in challenge, you can also still have joy in challenge.

458
00:22:48.440 --> 00:22:51.200
You can also choose to learn and get curious about

459
00:22:51.240 --> 00:22:55.880
how that experience. While it seems brutal and awful at

460
00:22:55.920 --> 00:22:59.079
the time, is actually, you know, all part of what's

461
00:22:59.200 --> 00:23:00.000
meant for you.

462
00:23:00.680 --> 00:23:01.119
Yeah.

463
00:23:01.480 --> 00:23:05.720
Yeah, I mean there's there's there's a lot of good

464
00:23:05.720 --> 00:23:09.640
stuff there ty that you just said. I I mean

465
00:23:09.960 --> 00:23:12.920
in terms of stuff you know to me for me,

466
00:23:13.680 --> 00:23:16.279
If that's if that's kind of the way I'm framing this.

467
00:23:17.160 --> 00:23:19.799
You know so much this is mindset.

468
00:23:20.319 --> 00:23:21.839
I know, that's a big thing that you focus on

469
00:23:21.880 --> 00:23:24.400
and talk a lot about. So much of it is

470
00:23:25.079 --> 00:23:27.240
I could go through. So let me give you example.

471
00:23:31.240 --> 00:23:33.519
All right, I'm gonna go back to a startup as

472
00:23:33.599 --> 00:23:36.559
part of in the health tech space. On our way

473
00:23:36.599 --> 00:23:40.359
to Charleston, I get to to by the Way to

474
00:23:40.480 --> 00:23:42.000
pitch to pitch to.

475
00:23:43.920 --> 00:23:45.680
One of them. I won't go into all the details.

476
00:23:45.680 --> 00:23:48.240
I don't think it's super proprietary, but just in case,

477
00:23:48.240 --> 00:23:49.319
I don't want to throw anybody.

478
00:23:49.079 --> 00:23:50.160
Under the bus.

479
00:23:50.200 --> 00:23:53.599
To pitch to one of the largest Dallasis providers in

480
00:23:53.640 --> 00:23:56.440
the world and some of their zech team around the

481
00:23:56.480 --> 00:24:00.000
product that we were creating and working on. And get

482
00:24:00.039 --> 00:24:02.200
a call from our engineering partner and we're like halfway

483
00:24:02.240 --> 00:24:06.119
to Charleston to the meeting which we're going to and

484
00:24:06.160 --> 00:24:09.200
he's like, hey man, like the kind of hey man like,

485
00:24:09.519 --> 00:24:10.720
nothing good is gonna come.

486
00:24:10.640 --> 00:24:13.680
After this statement brace yourself.

487
00:24:14.119 --> 00:24:14.279
Yeah.

488
00:24:14.319 --> 00:24:16.039
I was like, hey, man, we need to talk. And

489
00:24:16.079 --> 00:24:18.839
I was like, ah, yeah, what's uh, what's going on?

490
00:24:18.960 --> 00:24:23.319
Guy's name, I will say his Tom. He's like, hey,

491
00:24:23.480 --> 00:24:26.559
so we're out, Like and this was our engineering partner

492
00:24:27.559 --> 00:24:30.839
around everything that we were doing that was like critical

493
00:24:31.519 --> 00:24:33.799
to the pitch we were just about to do. That

494
00:24:33.920 --> 00:24:35.680
was set up to tell them how we had re

495
00:24:35.759 --> 00:24:38.319
engineered a couple of things we'd noticed to try to

496
00:24:38.319 --> 00:24:40.359
make our beta version better and blah blah blah.

497
00:24:40.240 --> 00:24:42.559
All this kind of stuff. And I was like, man,

498
00:24:42.599 --> 00:24:43.079
that's funny.

499
00:24:43.079 --> 00:24:46.000
It sounded like you said you're out, and I just

500
00:24:46.039 --> 00:24:47.559
want to unpack that a little more.

501
00:24:48.440 --> 00:24:49.880
What is this negotiable?

502
00:24:50.759 --> 00:24:52.799
I was like, what's what's going on? Tom?

503
00:24:53.000 --> 00:24:56.559
It sounds like there's more of the story and talk

504
00:24:56.599 --> 00:24:58.720
about for you to you whatever version of you want

505
00:24:58.759 --> 00:25:01.079
to say this so long story short of that is

506
00:25:01.319 --> 00:25:03.000
our one of our engineer. You know, we're not a

507
00:25:03.000 --> 00:25:04.559
big company at this point, so we had had ten

508
00:25:04.599 --> 00:25:06.960
ninety nine folks that we had all kinds of nbas

509
00:25:07.000 --> 00:25:09.000
and everything around that were helping us with some engineering.

510
00:25:09.319 --> 00:25:11.640
One of those guys that we had hired to help

511
00:25:12.559 --> 00:25:15.880
was literally caught at this our big engineering partner's place,

512
00:25:16.440 --> 00:25:20.119
caught just essentially doing what I would term corporate Esperana Corp.

513
00:25:20.319 --> 00:25:24.759
Corporate espionage. Was like in their engineering's office taking phones,

514
00:25:25.000 --> 00:25:27.839
I mean taking pictures of his phone, like clearly being

515
00:25:27.880 --> 00:25:31.160
sneaky about everything, trying to like capture new stuff that

516
00:25:31.200 --> 00:25:33.839
this other company was working on, to essentially.

517
00:25:33.480 --> 00:25:38.359
Just steal for his own purposes. And so yeah, we

518
00:25:38.400 --> 00:25:40.960
had to let that guy go. But then I have

519
00:25:41.079 --> 00:25:43.480
to go to the meeting. Oh no, that's now an

520
00:25:43.480 --> 00:25:45.200
hour and a half away with a.

521
00:25:45.279 --> 00:25:50.960
Completely different, wildly different pitch and story and update than

522
00:25:51.000 --> 00:25:52.880
I wanted to have five minutes ago.

523
00:25:55.079 --> 00:25:56.079
Then they were expecting.

524
00:25:56.400 --> 00:25:58.039
And so that was a moment when you say the

525
00:25:58.160 --> 00:26:00.160
for you and things that are happened to you and

526
00:26:00.200 --> 00:26:03.119
be like, man, that one sticks out this really and

527
00:26:03.359 --> 00:26:06.720
and I think in that moment, you know, it'd be easy.

528
00:26:06.880 --> 00:26:08.720
There's a lot of things I could blame or a

529
00:26:08.759 --> 00:26:12.160
lot of things that I probably would have felt justified

530
00:26:12.200 --> 00:26:14.960
what i'll call early Christian version of Brian say kind

531
00:26:15.000 --> 00:26:20.319
of thing, you know, but then you realize, like, and

532
00:26:20.359 --> 00:26:22.359
this goes back to another lesson we may get into later,

533
00:26:22.559 --> 00:26:25.079
just the not in an apathetic way, but it is.

534
00:26:25.039 --> 00:26:25.519
What it is.

535
00:26:26.319 --> 00:26:28.400
And what are you gonna do with what just happened?

536
00:26:29.000 --> 00:26:32.960
Are you going to because it's a fairly like binary

537
00:26:33.079 --> 00:26:35.880
set of decisions you can go through, like you're either

538
00:26:35.920 --> 00:26:38.519
going to choose to have that ruin every single everything,

539
00:26:39.160 --> 00:26:41.519
or you're going to choose to say, I'm going to

540
00:26:41.599 --> 00:26:46.880
embrace some good old fashioned optimism, some resilience, a little

541
00:26:46.880 --> 00:26:50.279
bit of creativity, a little bit of agility, and we're

542
00:26:50.279 --> 00:26:54.400
gonna own what happened. And we're also just gonna be

543
00:26:54.480 --> 00:26:56.839
honest about it with the group we're with and and

544
00:26:56.920 --> 00:27:03.839
say leave with optimisms like don't don't like, don't like,

545
00:27:03.920 --> 00:27:06.799
try to act like what just happened didn't happen. But

546
00:27:06.839 --> 00:27:10.440
you can still tell the story with an optimistic notive

547
00:27:10.440 --> 00:27:12.000
And here's what we're going to do because of that,

548
00:27:12.880 --> 00:27:15.799
here's what we're going to try. And this is unfortunate.

549
00:27:16.759 --> 00:27:19.839
And guess what. The people receiving the information are usually humans,

550
00:27:19.880 --> 00:27:20.799
at least for the most part.

551
00:27:20.880 --> 00:27:26.400
Right now, we won't go down that train yet, but yeah,

552
00:27:26.440 --> 00:27:28.079
and then you can have it actually gives you a

553
00:27:28.160 --> 00:27:32.000
chance to build a really authentic interaction with people when

554
00:27:32.039 --> 00:27:34.799
you have terrible things that can happen to you around you,

555
00:27:34.880 --> 00:27:38.519
for you whatever. It gives you the opportunity to build

556
00:27:38.519 --> 00:27:40.960
a more authentic relationship with people that end up being

557
00:27:41.000 --> 00:27:44.240
your partners. Don't know, that's maybe a long version of

558
00:27:44.519 --> 00:27:46.799
a story that just like you said as like, whooh man,

559
00:27:46.839 --> 00:27:47.599
I remember that one.

560
00:27:47.880 --> 00:27:48.519
Yeah, I was like.

561
00:27:48.559 --> 00:27:51.799
Twenty eight years old maybe at the time. So yeah,

562
00:27:51.799 --> 00:27:52.839
that was a fun one.

563
00:27:53.599 --> 00:27:56.839
Well, we you know, speaking of relationships and such. We

564
00:27:57.000 --> 00:28:00.720
had the opportunity to authentic, you know, being your authentic

565
00:28:00.799 --> 00:28:03.839
self and connecting with people as humans, not as AI.

566
00:28:05.400 --> 00:28:08.640
We had the opportunity to meet at Mick Hunt's lead

567
00:28:08.759 --> 00:28:12.400
Loud event in Greenville, South Carolina, And when I was

568
00:28:12.440 --> 00:28:15.000
talking with you, I was so energized because you have

569
00:28:15.119 --> 00:28:18.240
like this super contagious energy that I'm super grateful for

570
00:28:18.359 --> 00:28:19.359
because I also.

571
00:28:19.160 --> 00:28:19.880
Have that energy.

572
00:28:20.400 --> 00:28:22.640
And it's I love when I find people that are

573
00:28:22.759 --> 00:28:26.599
you know, just just Some people call us too much,

574
00:28:27.160 --> 00:28:29.920
but then we say go find less, right, so you

575
00:28:29.960 --> 00:28:31.240
know we are we operate here.

576
00:28:31.279 --> 00:28:32.240
But this this thing.

577
00:28:32.200 --> 00:28:34.880
Happened when I was talking with you in South Carolina,

578
00:28:34.960 --> 00:28:37.599
and it was you just let up when you started

579
00:28:37.599 --> 00:28:40.160
talking about being a dad, like you just your your

580
00:28:40.200 --> 00:28:42.720
kids make you you know there there, your there, your

581
00:28:42.720 --> 00:28:44.799
whole world. Of course, they have to earn their keep right,

582
00:28:44.839 --> 00:28:50.920
But you, I'm wondering what you've learned that from your kids?

583
00:28:50.920 --> 00:28:53.319
Like what have you learned from being a dad and

584
00:28:53.880 --> 00:28:57.720
from fatherhood that you haven't learned there couldn't have learned

585
00:28:57.720 --> 00:28:59.279
from like a boardroom situation.

586
00:29:00.079 --> 00:29:00.240
MM.

587
00:29:02.400 --> 00:29:04.240
Number one thing for me.

588
00:29:06.240 --> 00:29:09.279
Is how often So here's an example, and you you

589
00:29:09.279 --> 00:29:13.920
you'll appreciate this. Also, you will find yourself in moments

590
00:29:15.880 --> 00:29:19.200
giving your son your daughter a very specific piece of

591
00:29:19.240 --> 00:29:22.920
advice about how they should have handled this thing better.

592
00:29:24.119 --> 00:29:27.799
And in that very moment, you stop and you go,

593
00:29:28.480 --> 00:29:30.640
wait a second, who am I.

594
00:29:30.640 --> 00:29:31.640
Talking to right now?

595
00:29:31.960 --> 00:29:34.079
Because I could just be talking in the mirror and

596
00:29:34.160 --> 00:29:37.519
I need that same advice over here for this other

597
00:29:38.079 --> 00:29:40.839
whatever way I handled this situation with somebody at work

598
00:29:41.039 --> 00:29:43.079
or with my wife or whatever.

599
00:29:43.119 --> 00:29:44.880
And I think that's been the.

600
00:29:45.119 --> 00:29:49.079
Most interesting aspect of being a dad and a parent

601
00:29:49.880 --> 00:29:53.200
is like when you're digging into like how do I

602
00:29:54.000 --> 00:29:56.079
you know? They always say, people always say the old

603
00:29:56.079 --> 00:29:58.279
adage of like you know, you never really know something

604
00:29:58.319 --> 00:30:01.160
until you teach it. So they when you're having to

605
00:30:01.240 --> 00:30:04.920
teach a new human in the world, for lack of

606
00:30:04.920 --> 00:30:07.000
a less crass way of saying it, a new human

607
00:30:07.039 --> 00:30:08.920
to this world. How to be a good human in

608
00:30:08.960 --> 00:30:15.440
this world? You learn a lot about yourself and I

609
00:30:15.480 --> 00:30:20.359
don't know that's just been that that has been great

610
00:30:20.440 --> 00:30:22.640
and hard and super valuable.

611
00:30:24.400 --> 00:30:27.279
So say, because friends, our friend here is wearing the

612
00:30:27.319 --> 00:30:29.160
same shirt that he was wearing when I met him,

613
00:30:29.200 --> 00:30:31.960
which is entrepreneur on it and say, you're not an

614
00:30:32.079 --> 00:30:34.759
entrepreneur and you don't want to be for whatever silly

615
00:30:34.799 --> 00:30:38.440
reason you you know, you choose stability over chaos, and

616
00:30:38.480 --> 00:30:41.359
that that's a valid reason. But you know, say you're

617
00:30:41.359 --> 00:30:43.559
not an entrepreneur, how can you apply some of the

618
00:30:43.680 --> 00:30:46.640
mindset things that you've that you've put to work for

619
00:30:46.720 --> 00:30:51.480
you as an entrepreneur to every day, everyday life.

620
00:30:52.079 --> 00:30:55.039
Yeah, so I talk a lot about I actually do

621
00:30:55.160 --> 00:30:57.039
spend a lot of time talking about this with with

622
00:30:57.799 --> 00:31:00.799
you know, whether it's when I'm doing speaking or engage

623
00:31:00.799 --> 00:31:05.440
in sometimes of corporate clients. Even is that entrepreneurship isn't

624
00:31:05.480 --> 00:31:10.480
just for startups. Every every corporate, every organization started somewhere

625
00:31:10.920 --> 00:31:13.440
and so like every everywhere in the data would saw

626
00:31:13.440 --> 00:31:15.599
there's a Deloitte study on this that about twenty percent

627
00:31:15.680 --> 00:31:19.480
or so of every organization has about twenty percent of

628
00:31:19.480 --> 00:31:23.559
employees that are quote unquote very entrepreneurial. So what outlets

629
00:31:23.559 --> 00:31:26.079
and avenues do you have for them to do something

630
00:31:26.160 --> 00:31:29.519
with that? But the other thing is, like you to survive,

631
00:31:29.920 --> 00:31:33.079
and not just survive, but thrive as a company, you've

632
00:31:33.119 --> 00:31:35.519
got to think entrepreneurial. So here's what our mission is

633
00:31:35.559 --> 00:31:38.720
at our institute. We do not say our mission is

634
00:31:38.880 --> 00:31:41.880
to launch ventures and do startup things. Our mission is

635
00:31:41.880 --> 00:31:48.839
to create entrepreneurial minded leaders who are equipped to transform companies, communities,

636
00:31:49.200 --> 00:31:53.000
and ultimately the world. When you hear that, it's about

637
00:31:53.039 --> 00:31:56.319
creating leaders and we use entrepreneurship is what I think

638
00:31:56.359 --> 00:32:01.200
of as like a life curriculum by what you can learn, skill, habits,

639
00:32:02.160 --> 00:32:03.799
all those kind of things that are going to add

640
00:32:03.839 --> 00:32:07.440
tons of value, whether it's your own startup or which

641
00:32:07.480 --> 00:32:09.759
is most of the world. And somebody's listening to this

642
00:32:10.079 --> 00:32:11.920
right like, and you're like, hey, I'm not an entrepreneur,

643
00:32:11.960 --> 00:32:13.119
I'm just working in an organization.

644
00:32:13.319 --> 00:32:14.680
Good news, that's most of us.

645
00:32:16.000 --> 00:32:19.519
So how do you apply principles of entrepreneurship and mindsets

646
00:32:19.559 --> 00:32:23.039
of entrepreneurship inside your organization. That's some of the most

647
00:32:23.039 --> 00:32:26.359
effective ways. You know, some people will call that entrepreneurship,

648
00:32:26.359 --> 00:32:29.599
but that's that's some of the most effective ways. I

649
00:32:29.640 --> 00:32:33.119
see this being something that helps anybody, and it's not

650
00:32:33.519 --> 00:32:35.519
just for the person that's you know.

651
00:32:36.000 --> 00:32:38.359
In Silicon Valley starting the hard coret startup. You know.

652
00:32:39.079 --> 00:32:42.160
Yeah, So to build on that, like, what's one belief

653
00:32:42.200 --> 00:32:45.680
that people need to unlearn to start thinking more like

654
00:32:45.680 --> 00:32:49.240
an entrepreneur, whether they're in for startup or they're you know,

655
00:32:49.319 --> 00:32:50.119
an entrepreneur.

656
00:32:50.160 --> 00:32:53.880
Like you said, here's here's one. I'll share it with

657
00:32:53.880 --> 00:32:57.319
the story. Yeah, I'm twenty four years old. Maybe I

658
00:32:57.359 --> 00:32:59.319
think at this time it was probably I think this

659
00:32:59.440 --> 00:33:02.720
is my first you know, really quote unquote startup, and

660
00:33:02.759 --> 00:33:04.759
it completely failed, by the way, it's a total dumpster fire.

661
00:33:04.799 --> 00:33:08.160
But I'll share it with the story. I was sitting

662
00:33:08.160 --> 00:33:10.720
around the table. It was a clothing of all things,

663
00:33:10.799 --> 00:33:12.200
a clothing company I was starting up.

664
00:33:13.279 --> 00:33:14.519
So I'm sitting around.

665
00:33:14.279 --> 00:33:16.759
The table downtown at a restaurant with one of my

666
00:33:16.799 --> 00:33:21.039
mentors advisors, who's serial entrepreneur, awesome guy, you know, done

667
00:33:21.039 --> 00:33:23.599
a ton of startup stuff, and I remember in the

668
00:33:23.599 --> 00:33:25.759
moment we had a I don't evenmember exactly what it was,

669
00:33:26.240 --> 00:33:28.319
but there was a series of things coming up.

670
00:33:28.359 --> 00:33:31.680
I had no idea, like, no idea what to do,

671
00:33:31.839 --> 00:33:32.799
what decision to make?

672
00:33:33.000 --> 00:33:35.079
And I thought, and I think I said out loud,

673
00:33:35.759 --> 00:33:39.039
thank goodness you're here, Steve, because you'll know what to do.

674
00:33:39.839 --> 00:33:43.960
And he like got quiet for a second and he.

675
00:33:43.880 --> 00:33:46.799
Looked at that, and then he just laughed and he

676
00:33:46.920 --> 00:33:51.200
was like, Brian, dude, that's the whole point. He's like,

677
00:33:51.279 --> 00:33:54.359
I have no idea, Like, we're all figuring it out

678
00:33:54.400 --> 00:33:57.559
as we go. That's what this is about. That's what

679
00:33:57.720 --> 00:34:00.480
that's what the whole journey here is about. Man, And

680
00:34:01.000 --> 00:34:03.960
I remember that just stuck with me like glue. I mean,

681
00:34:03.960 --> 00:34:08.440
to this day of that just the best piece of

682
00:34:08.480 --> 00:34:11.639
advice is like we're everyone no matter what they say,

683
00:34:11.760 --> 00:34:14.199
like they're full of it if they don't, like, we're

684
00:34:14.199 --> 00:34:15.760
all figuring it out as we go.

685
00:34:16.320 --> 00:34:18.440
How to do a podcast, how to write a book?

686
00:34:18.840 --> 00:34:21.760
How how do I manage this tough situation on my team?

687
00:34:22.440 --> 00:34:24.639
How do I handle this thing over there? Like we're

688
00:34:24.679 --> 00:34:27.079
all having to figure out where we go? And if

689
00:34:27.079 --> 00:34:30.639
that's the case, which it is, and you really, I

690
00:34:30.679 --> 00:34:32.199
think you realize that more as you get older.

691
00:34:32.239 --> 00:34:35.320
By the way, oh yes, wait, yeah, so.

692
00:34:35.400 --> 00:34:38.599
Like we all that is true, Like we all still

693
00:34:38.800 --> 00:34:41.719
figuring this out. But if you acknowledge that that is

694
00:34:41.760 --> 00:34:44.960
a pretty foundational truth, then you're like, Okay, then what

695
00:34:45.079 --> 00:34:47.360
are the mindsets, the habits, the traits that I need

696
00:34:47.360 --> 00:34:49.920
to embrace to help make the most of the reality

697
00:34:49.960 --> 00:34:51.719
that we're all figuring it out? And that's why I

698
00:34:51.760 --> 00:34:53.880
go back to entrepreneurship. I have this thing i'll call

699
00:34:56.039 --> 00:34:59.239
just catalytic leadership, and I kind of go through this

700
00:34:59.280 --> 00:35:02.039
whole thing called the five SE's and kind of I'm

701
00:35:02.039 --> 00:35:03.639
giving you a super long answer, but.

702
00:35:03.960 --> 00:35:05.639
I'm here for it. I want to know what this

703
00:35:05.719 --> 00:35:06.679
catalytic thing is.

704
00:35:06.760 --> 00:35:10.280
Please tell me, Well, it's it's part of what I

705
00:35:10.400 --> 00:35:13.559
part of what I realized after working.

706
00:35:13.599 --> 00:35:14.719
I'll give you the t up for it.

707
00:35:15.519 --> 00:35:17.360
But before I do that, let me stop because I'm

708
00:35:17.360 --> 00:35:20.199
like giving you a super long, run on sentence answer

709
00:35:20.239 --> 00:35:21.320
to the question you asked.

710
00:35:21.360 --> 00:35:23.039
Is that cool if I jump in totally?

711
00:35:23.119 --> 00:35:23.480
Please?

712
00:35:23.519 --> 00:35:26.840
I mean, I love a conversation, but also I'm leaning in.

713
00:35:27.320 --> 00:35:30.519
When I started this whole bookmark, don't lose what you're

714
00:35:30.840 --> 00:35:35.360
good to say. Okay, I was starting off this podcast.

715
00:35:35.400 --> 00:35:36.920
I was like, I really want to listen. I don't

716
00:35:36.920 --> 00:35:40.679
want to interrupt anybody ever, and I still don't, and

717
00:35:41.280 --> 00:35:43.400
I've gotten this feedback from people that they're like, no,

718
00:35:43.519 --> 00:35:47.199
we like this conversational stuff better, so keep keep doing that.

719
00:35:47.679 --> 00:35:50.920
So long. Answers are great, conversation is great.

720
00:35:50.960 --> 00:35:52.400
But I want to know the story, and I also

721
00:35:53.119 --> 00:35:56.199
I hope to learn more about this clothing company.

722
00:35:56.199 --> 00:35:59.480
Well, you all it doesn't exist, but.

723
00:35:59.559 --> 00:36:01.320
What was it? Like, I want to know what it was.

724
00:36:01.679 --> 00:36:05.800
It was It was an outshort outdoor brands Big and Outdoors,

725
00:36:05.800 --> 00:36:07.800
Mountain Bike Ray seeing all this stuff when I was younger,

726
00:36:08.119 --> 00:36:12.199
and so it was an outdoor clothing company called Verdigear,

727
00:36:12.440 --> 00:36:15.480
which is a terrible name. It sounds like vertigo. But

728
00:36:15.599 --> 00:36:18.400
it was about yeah, just like how do you go

729
00:36:18.480 --> 00:36:21.320
higher faster? But you know all the stuff, So we're

730
00:36:21.320 --> 00:36:23.920
creating just a better version what probably would have been

731
00:36:23.920 --> 00:36:27.920
similar to like a brand ethos of like a shoot

732
00:36:28.159 --> 00:36:31.960
uh forgetting the name of it now, But like some

733
00:36:32.000 --> 00:36:33.800
of some of the big, like popular ones that you

734
00:36:33.840 --> 00:36:36.599
now see, our version was like, we want to create

735
00:36:36.639 --> 00:36:39.639
a better and more durable, more kind of like casual

736
00:36:39.719 --> 00:36:41.960
and stylish kind of stuff that could could kind of

737
00:36:42.199 --> 00:36:43.840
be worn anytime, all the time.

738
00:36:43.840 --> 00:36:46.400
It be like a Cabela's or in the Inner Mountain kind.

739
00:36:46.239 --> 00:36:48.480
Of totally yeah, yeah, that kind of thing.

740
00:36:48.840 --> 00:36:51.000
I'm with you, and it's not terrible. It was it

741
00:36:51.079 --> 00:36:52.880
was a good I mean, you are full of good ideas.

742
00:36:52.880 --> 00:36:54.920
I'm sure you probably have like a whole like you know,

743
00:36:54.920 --> 00:36:56.639
which other thing makes me think of this pile of

744
00:36:56.639 --> 00:36:58.519
like paper that's all crumpled up with all these great

745
00:36:58.559 --> 00:36:59.280
ideas I.

746
00:36:59.360 --> 00:37:02.519
Got, I got an I've got so many notebooks.

747
00:37:02.880 --> 00:37:05.679
I know. So take now that we've done that, now

748
00:37:05.719 --> 00:37:07.639
take me through the catalyst stuff.

749
00:37:07.920 --> 00:37:10.039
Yes, all right, So coming back, and here's where I

750
00:37:10.079 --> 00:37:12.480
came up with this. I mean, this is probably a

751
00:37:12.559 --> 00:37:15.000
cheesy term, it's my term, but what I realized. So

752
00:37:15.079 --> 00:37:17.360
I'm you know, working with you know, I've been in

753
00:37:17.360 --> 00:37:20.280
some startups myself. I've failed at plenty. I've done okay

754
00:37:20.320 --> 00:37:23.039
and if you like. But as of the biggest thing

755
00:37:23.039 --> 00:37:24.960
I've learned, I work around, like you know, hundreds of

756
00:37:24.960 --> 00:37:27.840
these founders like anytime, and you've probably done this in

757
00:37:27.880 --> 00:37:30.360
some of your studies and getting your master's and PhD

758
00:37:30.440 --> 00:37:32.800
and all this stuff. Is like you start to notice

759
00:37:32.800 --> 00:37:36.159
trend lines when you study stuff enough and especially when

760
00:37:36.199 --> 00:37:40.159
you experience it a lot. And so experiencing and working

761
00:37:40.199 --> 00:37:42.480
side by side with tons and tons of founders and

762
00:37:42.559 --> 00:37:47.760
startups in that whole world for years, I was like, Okay.

763
00:37:47.519 --> 00:37:51.199
What makes a good leader? Like like you?

764
00:37:51.239 --> 00:37:53.280
And I could spout stuff off, but like, is there

765
00:37:53.320 --> 00:37:57.159
anything that's like our patterns I've noticed in one of

766
00:37:57.159 --> 00:38:00.000
the ones is there's a lot of things, but forever

767
00:38:00.079 --> 00:38:04.239
reason why I honed in on is how the most

768
00:38:04.239 --> 00:38:07.639
successful ones, how they like, how they lead, how they

769
00:38:07.639 --> 00:38:10.960
build momentum, and and I was like, okay, so so

770
00:38:11.000 --> 00:38:15.320
how does that break down? And I started I started

771
00:38:15.480 --> 00:38:18.119
narrowing in on what I call the five c's, and

772
00:38:18.159 --> 00:38:21.360
the first won't surprise you. But what I'll go through

773
00:38:21.440 --> 00:38:27.480
is charge, Cultivate, connect, curious, and and uh courageous. So

774
00:38:28.079 --> 00:38:29.639
charge let me go through this really quick.

775
00:38:29.679 --> 00:38:30.239
So charge me.

776
00:38:30.320 --> 00:38:32.679
When I say that, is like, choose the energy you bring.

777
00:38:33.199 --> 00:38:35.480
Like the best, the best leaders have seen in the

778
00:38:35.480 --> 00:38:37.679
startup world, the ones that are when you think of them,

779
00:38:37.719 --> 00:38:39.800
like we've seen Netflix series on some of these folks

780
00:38:39.840 --> 00:38:42.840
that are just like wow, like they just it's just

781
00:38:43.639 --> 00:38:47.199
their ability to be magnetic and their energy and momentum

782
00:38:47.239 --> 00:38:49.159
they create like it's it's special.

783
00:38:48.800 --> 00:38:49.639
And you see that.

784
00:38:50.159 --> 00:38:52.639
So like a huge part of that is like what

785
00:38:52.760 --> 00:38:55.119
energy you choose to bring. So what if you and

786
00:38:55.159 --> 00:38:57.760
I tie like right now today, or or if you

787
00:38:57.800 --> 00:39:00.360
got on with me and I just was like acted

788
00:39:00.400 --> 00:39:01.400
disinterested and I was like.

789
00:39:01.440 --> 00:39:03.800
Hey, that's great to be here, and yeah it's cool.

790
00:39:03.840 --> 00:39:05.920
I'm gonna tell about a couple of things and you know,

791
00:39:06.079 --> 00:39:08.559
learned and I'm gonna go from there walking back like hey,

792
00:39:09.000 --> 00:39:11.400
this is amazing, Like here's something I've learned around this,

793
00:39:11.719 --> 00:39:15.480
like totally different receptivity in your brain of how you

794
00:39:15.519 --> 00:39:16.400
receive that information.

795
00:39:16.599 --> 00:39:19.519
Literally you could even see if you're watching, I felt

796
00:39:19.599 --> 00:39:22.280
it like I physically I felt it like and then

797
00:39:22.360 --> 00:39:23.880
we like set back up.

798
00:39:24.039 --> 00:39:26.519
Yeah yeah, like like but that is that can be.

799
00:39:26.679 --> 00:39:28.039
What I would say is like some people are like, oh,

800
00:39:28.159 --> 00:39:30.519
you're just like super eccentric or you're you're just a

801
00:39:30.599 --> 00:39:34.280
total extrovert. And while while while you can't argue against

802
00:39:34.360 --> 00:39:38.440
like base level personality differences totally true, I would argue

803
00:39:38.440 --> 00:39:41.840
that everyone can at some level because I've seen it

804
00:39:42.679 --> 00:39:46.519
happen in founders I've worked with and with students, hundreds

805
00:39:46.519 --> 00:39:48.920
of students I've worked right now, at this point, you

806
00:39:48.960 --> 00:39:52.719
can choose to some degree the energy you choose to bring,

807
00:39:53.239 --> 00:39:55.840
and if you choose and lean lean into doing that

808
00:39:55.920 --> 00:39:58.480
in an effective way. Guess what, Like you just said it,

809
00:39:58.519 --> 00:40:01.280
like people get excited about they don't even know what

810
00:40:01.320 --> 00:40:02.079
they're excited about.

811
00:40:02.079 --> 00:40:03.960
They're like, I don't know, but you know what, I'm

812
00:40:04.000 --> 00:40:06.039
gonna watch a venture. Yeah, let's do it. Like I

813
00:40:06.039 --> 00:40:08.719
don't even know why I'm doing this, but like you

814
00:40:08.800 --> 00:40:10.960
have these moments, like you see it.

815
00:40:10.880 --> 00:40:13.519
Like that's how we are as humans. Like people want

816
00:40:13.559 --> 00:40:16.000
to get excited about something. You remember how you feel?

817
00:40:16.039 --> 00:40:18.960
All that stuff some big, big you know. I won't

818
00:40:18.960 --> 00:40:20.480
go too much further. I won't take that long in

819
00:40:20.519 --> 00:40:20.880
all of them.

820
00:40:20.880 --> 00:40:23.199
But charge. That's a huge, one, huge one for me.

821
00:40:24.480 --> 00:40:28.239
All right, then we go quickly cultivate, connect, curious, courageous,

822
00:40:28.239 --> 00:40:32.000
So charge cultivate. I think the other thing I've learned

823
00:40:32.000 --> 00:40:34.639
and you've probably learned, is too, like the really great

824
00:40:34.679 --> 00:40:38.039
startup founders that translate into I think good leaders, you

825
00:40:38.119 --> 00:40:41.880
create conditions. You do not force results. You create conditions

826
00:40:41.880 --> 00:40:47.400
you can't force results, Like you cultivate these situations where

827
00:40:47.440 --> 00:40:51.719
success may happen, but you can't. You're never going to scale.

828
00:40:51.800 --> 00:40:53.800
You're never going to be effective leader if you're just like,

829
00:40:54.519 --> 00:40:57.079
let's do this, go forth and do that, Like you

830
00:40:57.159 --> 00:41:00.599
create a condition for somebody your team to thrive, own bill,

831
00:41:00.840 --> 00:41:03.400
do things right. So it's playing. That could be a

832
00:41:03.440 --> 00:41:04.320
whole nother podcast.

833
00:41:05.360 --> 00:41:06.559
You're just gonna have to come back.

834
00:41:06.719 --> 00:41:09.000
You're gonna have to just come back. It's fine, all.

835
00:41:08.960 --> 00:41:11.800
Right, I'll try to jump through this quickly a high connect.

836
00:41:11.880 --> 00:41:14.159
Hey, hey don't It's fine.

837
00:41:14.760 --> 00:41:14.960
Yes.

838
00:41:15.960 --> 00:41:18.039
Also like, don't want to be I've listened enough podcasts

839
00:41:18.159 --> 00:41:20.320
you're like, oh my gosh, when's this guy gonna finish this?

840
00:41:20.480 --> 00:41:20.599
Well?

841
00:41:20.719 --> 00:41:23.199
No, because you have that, You're bringing the energy. Everybody's

842
00:41:23.280 --> 00:41:24.960
leaning in and wants to know what these c's are.

843
00:41:25.000 --> 00:41:26.800
I got, I got, I'm running it down.

844
00:41:26.840 --> 00:41:32.440
We got charge charge, yes, cultivate next one connect. This

845
00:41:32.559 --> 00:41:34.840
is a big one I see with startup founders is

846
00:41:34.880 --> 00:41:39.400
the concept of like I used to call it, describe

847
00:41:39.440 --> 00:41:41.920
it as like climbing mountains together, but like when you

848
00:41:42.119 --> 00:41:44.199
do everybody could think of this in your life. If

849
00:41:44.239 --> 00:41:47.639
anybody listening you and I like, you stop and you

850
00:41:47.719 --> 00:41:49.920
go back in your in your brain, you say, what's

851
00:41:49.960 --> 00:41:54.559
something really hard? Physically, intellectually that you had to do

852
00:41:54.679 --> 00:42:00.440
with somebody else. The connection in the camaraderie read that

853
00:42:00.599 --> 00:42:03.519
occurs in those scenarios is insane.

854
00:42:03.719 --> 00:42:04.840
It's hard to replicate.

855
00:42:05.559 --> 00:42:08.840
And so if you think about as a leader, how

856
00:42:08.880 --> 00:42:13.079
do I not try to be mister hero but be

857
00:42:13.199 --> 00:42:16.360
real with my team, Be like, y'all, some crap hit

858
00:42:16.440 --> 00:42:19.039
the fan and we're gonna have to Here's what happened.

859
00:42:19.239 --> 00:42:21.960
I'm trying to figure this out. Here's what I'm thinking, Like, Hey,

860
00:42:22.280 --> 00:42:24.440
what do y'all think? Like, this is something we get

861
00:42:24.440 --> 00:42:27.119
to tackle together. And if you can like effuse that

862
00:42:27.280 --> 00:42:31.280
type of culture and mentality, that's some of the best

863
00:42:31.360 --> 00:42:35.960
most successful startup founders I've seen do that really well, Okay,

864
00:42:36.360 --> 00:42:42.519
that's connect. So we've done charge, cultivate, connect, all right,

865
00:42:42.559 --> 00:42:45.119
Curious and courageous. I those last two so curious. It

866
00:42:45.199 --> 00:42:48.320
probably pretty uh self explanatory. But what I'd say is like,

867
00:42:48.360 --> 00:42:50.960
if anybody who's been in a startup and then back

868
00:42:50.960 --> 00:42:52.440
to what you and I were saying, we're all having

869
00:42:52.440 --> 00:42:53.119
to figure it out.

870
00:42:53.480 --> 00:42:58.119
Anybody that is alive, I can say it that's strong.

871
00:42:58.239 --> 00:43:01.920
Literally, Yeah, there's abiguity every day that you're going to

872
00:43:01.960 --> 00:43:05.679
face in your business and your life, how you make decisions.

873
00:43:06.800 --> 00:43:08.239
You know, I think one of one of the things

874
00:43:08.239 --> 00:43:12.599
that's important is thinking about like confidence and ambiguity through discovery.

875
00:43:12.760 --> 00:43:14.719
Is a lot of times what I say on curiosity,

876
00:43:14.719 --> 00:43:18.679
which is like, you know, stuff, stuff happens. We're not

877
00:43:18.719 --> 00:43:20.239
going to know it all. You're going to wake up

878
00:43:20.239 --> 00:43:22.679
every day and there's going to be ambiguity, And how

879
00:43:22.719 --> 00:43:25.400
do I motivate this employee, how do I deal with

880
00:43:27.239 --> 00:43:30.639
you know, the engineering example that I shared earlier, so

881
00:43:30.840 --> 00:43:32.760
like this just put on my lap. It was not

882
00:43:32.840 --> 00:43:35.440
great news that there's a lot of different there's a

883
00:43:35.480 --> 00:43:39.280
thousand different ways I could I could go with this information.

884
00:43:39.400 --> 00:43:42.159
So there's ambiguity. So now I need to discover and

885
00:43:42.199 --> 00:43:44.480
you do that through curiosity. And like some of the

886
00:43:44.519 --> 00:43:48.559
best founders, frankly, some of the best ideas are based

887
00:43:48.599 --> 00:43:52.599
on curiosity, just being a good noticer, being curious of

888
00:43:52.719 --> 00:43:55.840
why that works. You know, Toyota Is it Toyota one

889
00:43:55.880 --> 00:43:57.599
of the big companies that goes through.

890
00:43:57.719 --> 00:43:58.559
The five whys?

891
00:43:59.719 --> 00:44:00.639
I think, get his Toyota?

892
00:44:01.400 --> 00:44:02.119
Is it Toyota?

893
00:44:02.280 --> 00:44:02.679
I think so?

894
00:44:02.920 --> 00:44:04.639
Yeah, So they go through the five wives, and I

895
00:44:04.639 --> 00:44:07.159
think that's just thinking about whether you do that exact

896
00:44:07.199 --> 00:44:10.840
framework or not just in a in a respectful and

897
00:44:10.880 --> 00:44:14.360
in the most healthy version of that, asking why on

898
00:44:14.440 --> 00:44:17.320
different scenarios people your team, encouraging your team to do that,

899
00:44:18.119 --> 00:44:22.920
you'll discover things that you need to fix and ultimately

900
00:44:22.920 --> 00:44:25.719
you'll create some clarity. But you got to have confidence

901
00:44:25.719 --> 00:44:29.360
and ambiguity, and that happens through being curious and you know,

902
00:44:29.440 --> 00:44:32.280
how might we let's figure this out and not being

903
00:44:32.360 --> 00:44:35.800
bummed that there's ambiguity that that's going to happen. The

904
00:44:35.920 --> 00:44:38.920
last one I think is courageous in the five seeds

905
00:44:39.000 --> 00:44:43.360
here and this is this is this is a pretty

906
00:44:43.360 --> 00:44:47.679
good non negotiable I'd say for any leader, certainly in

907
00:44:47.719 --> 00:44:51.639
the startup world I've seen because guess what you're gonna

908
00:44:51.679 --> 00:44:53.960
have in startup world?

909
00:44:54.360 --> 00:44:54.960
Chaos?

910
00:44:55.199 --> 00:45:00.119
And yeah, it is like one sure chance of chaos

911
00:45:00.199 --> 00:45:03.840
every day. That is that's the weather report and a

912
00:45:03.960 --> 00:45:08.519
startup and guess what, that's not necessarily not the prediction

913
00:45:09.079 --> 00:45:11.159
in business wherever you are right.

914
00:45:12.599 --> 00:45:13.519
That's gonna happen.

915
00:45:13.639 --> 00:45:16.800
And so if I think of it, just again delivering

916
00:45:16.840 --> 00:45:19.559
calum the chaos, like you as a leader get to

917
00:45:19.639 --> 00:45:23.079
be that that barometer of like everyone in your team,

918
00:45:23.119 --> 00:45:26.079
you can see this. I could have time, but there's

919
00:45:26.159 --> 00:45:30.920
plenty of stories of like something crazy happens, massive chaos,

920
00:45:31.480 --> 00:45:33.559
and what happens as a leader. And if you've been

921
00:45:33.559 --> 00:45:35.440
a leader, you can feel this. You've ever managed a team,

922
00:45:35.480 --> 00:45:40.119
you can feel this. Everyone looks at you literally or figuratively,

923
00:45:40.760 --> 00:45:43.599
and there's a moment of like, how.

924
00:45:43.480 --> 00:45:46.000
Are we going to react to this? Right?

925
00:45:46.280 --> 00:45:49.280
Yeah, that moment of like, all right, I'm gonna channel

926
00:45:49.559 --> 00:45:51.920
my leader and how they're choosing to manage and react

927
00:45:52.159 --> 00:45:55.079
and lead here. That's gonna tell me the message in

928
00:45:55.119 --> 00:45:59.320
no uncertain terms, even if they're not using words, how

929
00:45:59.360 --> 00:46:01.119
we all need to be acting right now.

930
00:46:01.400 --> 00:46:04.599
And if you freak out, guess what your team does.

931
00:46:05.280 --> 00:46:06.199
Freak out?

932
00:46:06.480 --> 00:46:10.840
And if you say like a version of not freaking

933
00:46:10.840 --> 00:46:13.239
out and you're like, man, let's sen good. That was

934
00:46:13.239 --> 00:46:17.760
a punch right in the face. Well, all right, so

935
00:46:17.920 --> 00:46:19.880
we've got some stuff we're gonna have to figure out today.

936
00:46:20.000 --> 00:46:21.280
Let's do some reprioritization.

937
00:46:21.360 --> 00:46:23.079
And you can go through the whole whole.

938
00:46:22.840 --> 00:46:25.519
List of frameworks around that after that. But that's that's

939
00:46:25.519 --> 00:46:27.280
what I think of when I think of all these things.

940
00:46:27.280 --> 00:46:32.519
There's five seeds really charge, cultivate, connect, curious, and courageous,

941
00:46:32.559 --> 00:46:36.800
like thinking about and embodying those five seeds of catalytic leadership.

942
00:46:36.800 --> 00:46:38.280
I'm pretty passionate about that.

943
00:46:39.800 --> 00:46:42.679
I am too, And it's so interesting that we are

944
00:46:42.840 --> 00:46:45.679
so aligned, and I heard so many things and I

945
00:46:45.760 --> 00:46:48.280
think we just need to have a whole whole conversation

946
00:46:48.360 --> 00:46:51.199
on the five seas. But the thing that's there's a

947
00:46:51.239 --> 00:46:53.159
few things that I bookmarked in my head that I

948
00:46:53.199 --> 00:46:55.239
want to point out. One of one of them.

949
00:46:55.559 --> 00:46:56.840
Is as a dad, you get this.

950
00:46:57.480 --> 00:47:00.519
You that that thing you said about looking to the

951
00:47:00.599 --> 00:47:02.559
leader to see how they're going to react. It reminds

952
00:47:02.639 --> 00:47:05.440
me very much of being a mom to young kids,

953
00:47:06.000 --> 00:47:09.239
and you know, your kid falls and they scrape open

954
00:47:09.400 --> 00:47:12.440
like something on their body and it's bloody and it's gushing,

955
00:47:12.480 --> 00:47:12.920
and you're.

956
00:47:12.800 --> 00:47:14.280
Like, oh my god, this is awful.

957
00:47:14.639 --> 00:47:18.840
And then they look at you, right, and then they

958
00:47:18.840 --> 00:47:20.920
look at you and you have to be like.

959
00:47:22.119 --> 00:47:24.559
We're God, let's just go get a little bandy. You're

960
00:47:24.559 --> 00:47:28.400
gonna be fought, you know, But like inside you're freaking out,

961
00:47:28.440 --> 00:47:32.880
like you're like, oh my gosh, this is so bad,

962
00:47:33.400 --> 00:47:34.360
this is so bad.

963
00:47:34.719 --> 00:47:37.800
Right, So, like you know, I just I had that

964
00:47:37.880 --> 00:47:40.199
analogy coming to life in my head as you were

965
00:47:40.199 --> 00:47:42.039
saying that, because if you just think about being a parent,

966
00:47:42.119 --> 00:47:44.800
and that happens all the time, So just applying that

967
00:47:45.079 --> 00:47:48.920
in leadership is really cool. And then the I do

968
00:47:49.079 --> 00:47:52.840
believe full like almost like to a mantra level, that

969
00:47:53.239 --> 00:47:56.039
curiosity and courage are the tickets to a bigger life.

970
00:47:56.440 --> 00:47:59.119
You were speaking about both of those, and I'm like, absolutely,

971
00:47:59.480 --> 00:48:00.800
those are fire.

972
00:48:00.519 --> 00:48:01.400
For me always.

973
00:48:01.440 --> 00:48:05.840
And then the really interesting thing to me is I

974
00:48:05.880 --> 00:48:08.960
have a confession to make. So I was making that

975
00:48:09.039 --> 00:48:14.519
sound oh that's the shoot, Well when we should add it, Well,

976
00:48:14.639 --> 00:48:16.880
it's just a layer of authenticity, right, Like it's just

977
00:48:16.920 --> 00:48:19.760
an added layer of authenticity and being real. So I

978
00:48:20.039 --> 00:48:22.360
was looking on my Facebook while you were talking, and

979
00:48:22.400 --> 00:48:24.000
I have a good reason for it, and that's why

980
00:48:24.000 --> 00:48:26.559
we heard that content. I just didn't know that it

981
00:48:26.599 --> 00:48:29.519
was going to come in through all the places or that,

982
00:48:29.599 --> 00:48:31.559
you know, because your sound can be turned off and

983
00:48:31.599 --> 00:48:33.400
all that jazz. But the reason that I was looking

984
00:48:33.519 --> 00:48:37.920
is important because I have been for years, Brian, I've

985
00:48:37.920 --> 00:48:40.159
been trying to figure out what my values are. Like

986
00:48:40.199 --> 00:48:42.039
I know what they are and I live them, but

987
00:48:42.079 --> 00:48:44.119
I haven't actually like put words to them, which is

988
00:48:44.199 --> 00:48:47.159
unusual for me because I've been journaling since I could

989
00:48:47.199 --> 00:48:49.119
hold a pen when I was like three years old.

990
00:48:49.199 --> 00:48:51.880
So I've been thinking about this a lot lately and

991
00:48:51.920 --> 00:48:55.840
my my, are you ready? So my my values are magic,

992
00:48:56.320 --> 00:48:59.679
So I believe in magic and magic. As I posted

993
00:48:59.719 --> 00:49:01.199
in this this is why is important and this is

994
00:49:01.199 --> 00:49:02.880
why I was on Facebook instead of listening to you,

995
00:49:02.880 --> 00:49:04.639
because you were talking about something and I was like,

996
00:49:05.199 --> 00:49:07.920
this is so real for me, and I think people

997
00:49:08.000 --> 00:49:10.559
might see themselves in it. So I believe in magic.

998
00:49:10.880 --> 00:49:14.960
AM for meaningful courage. We talked about courage, A for authenticity,

999
00:49:15.400 --> 00:49:20.440
G for generosity, I for inquisitive curiosity, and C for connection.

1000
00:49:20.960 --> 00:49:24.239
So what's interesting there is there's three of your five

1001
00:49:24.320 --> 00:49:28.079
s's mirrored in my values that I just finally found

1002
00:49:28.119 --> 00:49:32.960
the words to write down yesterday, and as powerful and

1003
00:49:33.480 --> 00:49:35.679
very you know, I talk about this yellow brick road

1004
00:49:35.719 --> 00:49:37.960
and how things happen for us and how connections happen

1005
00:49:38.199 --> 00:49:41.000
for us, and nobody we meet, we meet by chance,

1006
00:49:41.480 --> 00:49:44.320
and you know, you just sharing the five s's with

1007
00:49:44.360 --> 00:49:47.159
me and apologizing way too much for it is you know,

1008
00:49:47.280 --> 00:49:49.440
a good example of the fact that you know we

1009
00:49:49.480 --> 00:49:52.320
need to speak these things out loud because there's connection

1010
00:49:52.960 --> 00:49:56.840
within the talking about these things, and there's so much

1011
00:49:56.920 --> 00:50:00.519
power in embracing your curiosity. There's so much power in

1012
00:50:00.679 --> 00:50:02.079
deciding to be courageous.

1013
00:50:02.119 --> 00:50:05.000
You know. It's just it's really cool and a lot

1014
00:50:05.039 --> 00:50:05.320
of that.

1015
00:50:05.400 --> 00:50:07.719
You know, when we talk about like creating a bigger life,

1016
00:50:08.480 --> 00:50:11.119
it makes me think, because you are a human that

1017
00:50:11.199 --> 00:50:14.559
goes bigger and you think bigger, and you have dreams

1018
00:50:14.599 --> 00:50:17.800
and goals and all these things. So how does it like,

1019
00:50:18.159 --> 00:50:20.239
how how do you think people are playing small in

1020
00:50:20.320 --> 00:50:24.320
ways that they don't realize and how can we collectively

1021
00:50:24.360 --> 00:50:26.239
as humans do better with that?

1022
00:50:27.000 --> 00:50:27.800
Yeah?

1023
00:50:27.840 --> 00:50:31.880
Wow, Yeah, I want to reserve the right to think

1024
00:50:31.920 --> 00:50:34.480
even more deeply on that, because that's a really good question.

1025
00:50:34.559 --> 00:50:38.199
But where I go initially on that is, you know,

1026
00:50:38.800 --> 00:50:41.840
in some ways, my first gut reaction goes back to

1027
00:50:42.800 --> 00:50:45.320
back to social capital, right, like being a product sort

1028
00:50:45.360 --> 00:50:48.519
of of people you surround yourself with. And it shouldn't

1029
00:50:48.559 --> 00:50:52.559
shock us if you find yourself if you actually are

1030
00:50:52.559 --> 00:50:55.880
honest and take stock right, and I've done this before,

1031
00:50:56.159 --> 00:50:59.440
like earlier on in my life, if you take stock

1032
00:50:59.559 --> 00:51:02.159
and in a bad way, let me just get this

1033
00:51:02.239 --> 00:51:04.440
disclaimer out of the way, Like be authentic and be

1034
00:51:04.480 --> 00:51:06.440
friends with people who even be friends with right, Like,

1035
00:51:06.599 --> 00:51:09.199
don't let that tail wag the dog what I'm about

1036
00:51:09.239 --> 00:51:13.519
to say. But in terms of like your question of

1037
00:51:13.559 --> 00:51:16.639
thinking bigger thinking smaller, like if we're a product the

1038
00:51:16.679 --> 00:51:19.639
people who surround ourselves with and you find yourself surrounded

1039
00:51:19.639 --> 00:51:25.199
by people who don't think big and whatever version that means, like, guess,

1040
00:51:25.360 --> 00:51:30.000
guess what you're more likely to do. And so I

1041
00:51:30.039 --> 00:51:33.559
do think there's something to having some intentionality around finding

1042
00:51:33.599 --> 00:51:36.159
who are who are even one or two people that

1043
00:51:36.239 --> 00:51:39.760
you just have some kind of routine relationship with that

1044
00:51:39.800 --> 00:51:43.119
are just like, man, I don't think as big as

1045
00:51:43.119 --> 00:51:46.440
this girl, this guy, but I just want to like

1046
00:51:46.639 --> 00:51:49.480
be around them with like osmosis and diffusion here and

1047
00:51:49.519 --> 00:51:52.880
hope that like something cool comes comes out of that.

1048
00:51:52.960 --> 00:51:55.800
And guess what it does, Like connections come out of that,

1049
00:51:56.320 --> 00:51:59.639
Frameworks come out of that, the Hey, I'm trying to

1050
00:51:59.639 --> 00:52:02.280
figure this out, what would you do? And their answer

1051
00:52:02.840 --> 00:52:05.480
being uh, none of that. But have you even thought

1052
00:52:05.480 --> 00:52:07.880
about this? Yes, that's a specific example in my life.

1053
00:52:08.840 --> 00:52:11.480
Like those kind of things happen, and then you find

1054
00:52:11.519 --> 00:52:14.519
yourself being somebody that that is thinking bigger when you

1055
00:52:14.559 --> 00:52:17.199
put yourself with people that that do that as well.

1056
00:52:17.440 --> 00:52:20.519
And that's kind of a generalist answer. I'm gonna give

1057
00:52:20.559 --> 00:52:24.119
one other thing. I've actually been criticized before, and it's

1058
00:52:24.679 --> 00:52:27.719
it's fair. I gave it some thought. I generally disagreed,

1059
00:52:27.800 --> 00:52:28.960
but I take this thought.

1060
00:52:29.440 --> 00:52:32.159
Listen. I was like, how ignorant is that to think big?

1061
00:52:32.519 --> 00:52:34.239
Like sometimes you just got to grind it out and

1062
00:52:34.280 --> 00:52:36.840
do the work, blah blah blah, Like first of all,

1063
00:52:36.840 --> 00:52:38.320
you're probably not something I would ever want to hang

1064
00:52:38.320 --> 00:52:42.280
out with, but second of all, just just saying, second

1065
00:52:42.280 --> 00:52:47.199
of all, like there wasn't in there's some some some

1066
00:52:47.199 --> 00:52:49.239
some truth to that person sayings like, hey, there are

1067
00:52:49.440 --> 00:52:51.639
times you're just like great, like you do still have

1068
00:52:51.719 --> 00:52:55.000
to like wake up and do the work, and it

1069
00:52:55.039 --> 00:52:59.480
won't always be like think big. But if from a

1070
00:52:59.599 --> 00:53:03.119
general mindset, if you're approaching, if you and I tie,

1071
00:53:03.159 --> 00:53:05.480
let's say this, if we sat down and we said,

1072
00:53:06.519 --> 00:53:09.079
let's let's do this. We're gonna plan our next student

1073
00:53:09.199 --> 00:53:12.159
pitch event together, right, and we sit down a room

1074
00:53:12.639 --> 00:53:15.079
and we say, hey, let's just like let's just do

1075
00:53:15.159 --> 00:53:17.760
the core Like we're gonna have the pitch, gonna invite

1076
00:53:17.760 --> 00:53:21.440
a couple judges' gonna have some students to pitch an idea.

1077
00:53:21.480 --> 00:53:24.400
We're going to put powerpoints slides together and you know,

1078
00:53:24.599 --> 00:53:26.679
put on stage in class somewhere, and we'll vite a couple,

1079
00:53:26.760 --> 00:53:28.559
invite a couple of friends. Like you know, we could

1080
00:53:28.639 --> 00:53:30.800
just go through the table stakes, right, and it'd be

1081
00:53:30.840 --> 00:53:33.679
a perfectly fine thing. But what if you and I

1082
00:53:33.719 --> 00:53:36.320
sat down and we said, let's get a whiteboard. How

1083
00:53:36.360 --> 00:53:39.920
do we create just this insane moment? How do we

1084
00:53:39.960 --> 00:53:42.920
make the students feel like celebrities? And so you'll hear

1085
00:53:43.159 --> 00:53:45.360
as I'm doing this right now. A lot of thinking

1086
00:53:45.360 --> 00:53:49.840
bigger starts with asking questions and challenging yourself to be like, hey,

1087
00:53:50.039 --> 00:53:52.760
like what if how might we all these kind of

1088
00:53:52.800 --> 00:53:55.239
design thinking principal stuff too? So I don't know, I think,

1089
00:53:55.559 --> 00:53:58.400
and we'd come up with a completely different student pitch

1090
00:53:58.440 --> 00:54:01.840
competition that we're probably be awesome, and you know, we'd

1091
00:54:01.840 --> 00:54:04.159
probably overshoot our headlights on some stuff and that's okay,

1092
00:54:04.199 --> 00:54:05.519
we'd land on something awesome.

1093
00:54:07.800 --> 00:54:09.480
What would you tell your twenty two year old self

1094
00:54:09.480 --> 00:54:10.199
if you could.

1095
00:54:12.880 --> 00:54:15.079
Just go on the date, man, she's gonna be your wife.

1096
00:54:17.159 --> 00:54:20.880
That would be one thing, let's see.

1097
00:54:21.320 --> 00:54:22.519
And ask more questions.

1098
00:54:22.679 --> 00:54:24.480
I mean, I feel like you just may have answered it,

1099
00:54:24.519 --> 00:54:29.079
because like asking questions is curiosity outlived now loud?

1100
00:54:29.920 --> 00:54:34.079
I think the only other thing, the only thing I

1101
00:54:34.159 --> 00:54:36.800
might say is a story I had with a with

1102
00:54:36.880 --> 00:54:38.760
a student the other day of recent grad and he

1103
00:54:38.920 --> 00:54:44.320
is he's super smart, truly, like objectively super smart, way

1104
00:54:44.360 --> 00:54:47.400
smarter than me, and he's got to start up and

1105
00:54:47.400 --> 00:54:51.360
he's doing and he's going through an acquisition process right now.

1106
00:54:51.400 --> 00:54:56.199
And we got in this conversation about being right and

1107
00:54:56.239 --> 00:54:57.840
he's like, I know, I'm young, and so it's kind

1108
00:54:57.880 --> 00:54:59.239
of weird, you know, because I don't always want to

1109
00:54:59.239 --> 00:55:01.039
be the one that's like looked at as being right

1110
00:55:01.199 --> 00:55:03.880
and blah blah blah all this. And I was like, hey, man,

1111
00:55:03.960 --> 00:55:05.880
like I'm just going to stop you there. I was like,

1112
00:55:06.599 --> 00:55:09.920
because here's the deal. And I had the same similar

1113
00:55:09.960 --> 00:55:13.519
mentality when I was about his age. I was like,

1114
00:55:14.000 --> 00:55:16.320
do you want to be known as a person who's

1115
00:55:16.320 --> 00:55:19.079
always right or do you want to be known as

1116
00:55:19.079 --> 00:55:21.079
a person who always adds value when they show up?

1117
00:55:21.440 --> 00:55:25.320
Because those are get builled two very different types of

1118
00:55:25.440 --> 00:55:30.519
followers and teams. And it was a really good conversation.

1119
00:55:30.800 --> 00:55:32.599
I hadn't really thought about myself, so when you were

1120
00:55:32.599 --> 00:55:34.280
asking that, it just made me think of that.

1121
00:55:34.599 --> 00:55:38.719
Yeah, obviously the impact obviously, and the value.

1122
00:55:38.920 --> 00:55:39.119
You know.

1123
00:55:39.199 --> 00:55:43.320
I always I find myself getting curious about solving problems

1124
00:55:43.320 --> 00:55:45.079
that the people don't even really.

1125
00:55:44.880 --> 00:55:45.599
Know they have yet.

1126
00:55:45.880 --> 00:55:48.159
Yeah, so just kind of seeing around the corners and

1127
00:55:48.199 --> 00:55:50.960
all that jazz. So I am I only have a

1128
00:55:50.960 --> 00:55:53.360
couple more questions. I'm super conscious and super grateful for

1129
00:55:53.440 --> 00:55:58.119
your time. We were joking around about Andrew McMahon earlier.

1130
00:55:58.239 --> 00:56:01.079
I've the world knows I'm a huge fan of his hit.

1131
00:56:01.159 --> 00:56:03.320
You posted a video of your it was your son

1132
00:56:03.440 --> 00:56:05.840
right with a with an astronaut costume on, and I

1133
00:56:05.880 --> 00:56:08.280
was like, do you know Andrew McMahon because you need

1134
00:56:08.320 --> 00:56:11.000
to because I'm just a fan. But also he's got

1135
00:56:11.000 --> 00:56:13.639
a lot of music that that sings about astronauts and

1136
00:56:13.679 --> 00:56:17.920
moons and space and big dreams quite frankly, so we

1137
00:56:18.119 --> 00:56:20.079
we shared that. But I want to know what your

1138
00:56:20.159 --> 00:56:23.159
song is like, What is your song of survival that

1139
00:56:23.199 --> 00:56:25.320
you that you turn on when you need to feel

1140
00:56:25.320 --> 00:56:26.800
grounded and inspired?

1141
00:56:26.840 --> 00:56:27.719
What is that song?

1142
00:56:28.639 --> 00:56:29.039
All right?

1143
00:56:29.880 --> 00:56:34.599
Uh, this probably won't shock you or any listeners after

1144
00:56:34.719 --> 00:56:37.599
listening to me. And this will sound terrible because it's

1145
00:56:37.679 --> 00:56:40.920
probably makes some people feel super not grounded and crazy.

1146
00:56:41.480 --> 00:56:47.519
I'm going Thunderstruck a c DC and here's why. So

1147
00:56:47.760 --> 00:56:49.360
it ties into so I used to be a mountain

1148
00:56:49.400 --> 00:56:53.320
bike racer and downhill and dual songs like the stupid

1149
00:56:53.400 --> 00:56:54.159
kind that lindes you in.

1150
00:56:54.119 --> 00:56:56.400
The hospital, the scary kind, Yeah, yeah.

1151
00:56:56.360 --> 00:56:58.079
Super fun, kind of stupid.

1152
00:56:58.679 --> 00:57:01.960
That's probably the title of my life.

1153
00:57:02.159 --> 00:57:03.760
I think about it. Help me my book.

1154
00:57:04.159 --> 00:57:05.320
That's your memoir right there.

1155
00:57:05.719 --> 00:57:09.440
Kind of stupid. But here's why.

1156
00:57:09.559 --> 00:57:10.960
So, like I would go out and I would train

1157
00:57:11.039 --> 00:57:13.079
at night at college in my race because the only

1158
00:57:13.119 --> 00:57:14.880
time I had, and I would listen to that song

1159
00:57:15.119 --> 00:57:17.119
over and over because it was about the length of

1160
00:57:17.119 --> 00:57:21.599
a course, and so I it just got me pumped.

1161
00:57:21.679 --> 00:57:23.719
And even when I felt like crap and I didn't

1162
00:57:23.920 --> 00:57:26.880
want to dig in and work, it just like I

1163
00:57:26.880 --> 00:57:28.320
don't know, it kind of stuck with me. And so

1164
00:57:28.360 --> 00:57:30.719
I'll even sometimes now, like before I'm go and do

1165
00:57:30.920 --> 00:57:34.079
like a you know, big speaking gig or some thing

1166
00:57:34.199 --> 00:57:37.519
like that, I will turn on Thunderstruck, and full disclosure,

1167
00:57:37.559 --> 00:57:40.280
you will find that playing in my car or you know,

1168
00:57:40.360 --> 00:57:42.360
right before I get out for a big event or something,

1169
00:57:42.360 --> 00:57:44.519
because it just sets me in the right mindset and

1170
00:57:44.960 --> 00:57:46.960
even if it's a hard day, got to grind it out,

1171
00:57:47.280 --> 00:57:48.320
I'll throw that on.

1172
00:57:48.480 --> 00:57:49.599
It just kind of helps me dig.

1173
00:57:49.480 --> 00:57:50.920
In love it. It's got.

1174
00:57:51.400 --> 00:57:53.920
What's interesting is that I've been asking this question of everybody,

1175
00:57:53.960 --> 00:57:57.239
and this really cool thing happens. Ninety eight percent of

1176
00:57:57.280 --> 00:58:00.119
the time. People get really excited to talk about their

1177
00:58:00.199 --> 00:58:02.519
music and their songs, and it's really interesting that so

1178
00:58:02.599 --> 00:58:05.119
many of us have a song that we ground to

1179
00:58:06.119 --> 00:58:09.119
in both situations where it's like a hype song where

1180
00:58:09.199 --> 00:58:12.159
we're like, oh, hip up, but also like a grounding song.

1181
00:58:12.239 --> 00:58:15.039
For me, it's Swim by Andrew McMahon, and I've listened

1182
00:58:15.079 --> 00:58:18.559
to that song both both times when I'm like really

1183
00:58:18.599 --> 00:58:22.679
down and need to like remember who I am, and

1184
00:58:22.719 --> 00:58:25.920
then when I'm like really just like hyped up, and

1185
00:58:25.960 --> 00:58:27.760
you know, I've gotten to hear it live a few times.

1186
00:58:27.760 --> 00:58:31.800
In that that's that's extra hypee tie. But I have

1187
00:58:31.840 --> 00:58:35.679
one more question, and I am really excited to ask

1188
00:58:35.719 --> 00:58:38.440
it to you. So you had a megaphone, Brian, and

1189
00:58:38.559 --> 00:58:40.679
everybody in the world had to listen to you right

1190
00:58:40.719 --> 00:58:41.559
now in this moment.

1191
00:58:41.599 --> 00:58:42.079
What would you.

1192
00:58:42.079 --> 00:58:42.880
Say m.

1193
00:58:45.320 --> 00:58:47.840
Sorry mom and dad for everything I did as a kid.

1194
00:58:49.280 --> 00:58:54.559
First of all, No, So seriously, I might even go

1195
00:58:54.639 --> 00:58:58.599
back to something Tye we said earlier, which is what

1196
00:58:58.639 --> 00:59:02.480
if what if maybe even regardless of what you believe, Like,

1197
00:59:03.000 --> 00:59:07.320
what if we were created in some form and designed

1198
00:59:07.320 --> 00:59:10.880
to be an entrepreneur? Like what if that's actually our

1199
00:59:10.960 --> 00:59:14.280
core wiring in DNA and it's going to play out

1200
00:59:14.280 --> 00:59:16.400
in different ways, different personalities, But what if that's actually

1201
00:59:16.519 --> 00:59:21.079
core to our design. What that means is that we

1202
00:59:21.239 --> 00:59:23.880
no longer need to frame how we approach life as

1203
00:59:23.960 --> 00:59:28.119
being quote the best, but we get to be the

1204
00:59:28.320 --> 00:59:31.960
only right because that that's what that means. We're There's

1205
00:59:32.159 --> 00:59:35.280
been billions of people that have been walk the surf,

1206
00:59:36.280 --> 00:59:40.280
and every one of us has some uniquely different qualities.

1207
00:59:40.320 --> 00:59:44.800
So like, it's not hey, how to be the best whatever,

1208
00:59:45.000 --> 00:59:48.079
it's no, you're the only You're the only version of

1209
00:59:48.119 --> 00:59:52.519
that that's ever walked. So yeah, lean in, lean into

1210
00:59:52.519 --> 00:59:55.280
what that is and that you're actually maybe designed to

1211
00:59:55.480 --> 00:59:57.920
leave a mark on the world, and that that's that's

1212
00:59:58.000 --> 00:59:59.960
not just for the person to your left or right.

1213
01:00:01.639 --> 01:00:05.280
Wow, I needed to hear that, like I needed to

1214
01:00:05.280 --> 01:00:08.719
hear that, So thank you, what else would you add

1215
01:00:08.719 --> 01:00:12.000
that I didn't ask you.

1216
01:00:12.039 --> 01:00:14.559
No, this was great. It was such a good conversation.

1217
01:00:15.239 --> 01:00:18.280
I think, Yeah, the only only thing I think of

1218
01:00:19.199 --> 01:00:23.159
that I bet somebody's gone through similar scenarios and if not,

1219
01:00:23.360 --> 01:00:25.320
like put this in the back pocket for another day,

1220
01:00:27.079 --> 01:00:30.760
just living through overnight transitions, whether it's in your startup

1221
01:00:30.840 --> 01:00:35.400
with this co founder or you know somebody that yesterday

1222
01:00:35.519 --> 01:00:38.079
has happened to me like that ten minutes ago was

1223
01:00:38.119 --> 01:00:41.199
the boss I was reporting to and now they're fired

1224
01:00:41.239 --> 01:00:43.159
and gone, and I'm being told by the board that

1225
01:00:43.239 --> 01:00:46.000
I've got a that they want me to do it,

1226
01:00:46.039 --> 01:00:47.639
and they'll see me in two weeks at the board

1227
01:00:47.679 --> 01:00:48.760
meeting to see how I want to do it.

1228
01:00:48.800 --> 01:00:53.760
I'm like, WHOA, So does that person know they're like what.

1229
01:00:55.360 --> 01:00:58.199
Like like having to live through just slap in your

1230
01:00:58.239 --> 01:01:01.159
face overnight transitions like that. I've literally had to go

1231
01:01:01.199 --> 01:01:03.960
through two very big versions of that in my life

1232
01:01:04.280 --> 01:01:08.320
so far, and it's really hard. But I go back

1233
01:01:08.320 --> 01:01:11.280
to all those qualities that we described earlier, those five seasons,

1234
01:01:11.280 --> 01:01:15.360
some of the stuff you have in your magic framework. Yeah,

1235
01:01:15.719 --> 01:01:19.000
you kind of have to buck up and realize, like

1236
01:01:19.079 --> 01:01:20.800
it's happened in one way or the other, so I

1237
01:01:20.840 --> 01:01:22.360
can try to make the most of it and be.

1238
01:01:22.320 --> 01:01:24.679
Like, all right, we're figuring it out as we get

1239
01:01:24.840 --> 01:01:25.760
let's see what happens.

1240
01:01:27.119 --> 01:01:28.920
And I don't know that was just one that there's

1241
01:01:28.920 --> 01:01:32.719
probably another story or two around that. I would just say, Yeah,

1242
01:01:33.280 --> 01:01:36.159
we all have have those moments. You can't possibly predict

1243
01:01:36.239 --> 01:01:37.679
what's happening, but you got to lean in.

1244
01:01:38.039 --> 01:01:40.760
Those are the four you and to you moments, honestly,

1245
01:01:41.360 --> 01:01:46.039
and that's where that's where like leadership is made, right, Like,

1246
01:01:46.119 --> 01:01:50.679
that's honestly where we get to choose the exciting thing

1247
01:01:51.159 --> 01:01:54.679
over the scary thing because it's the same thing. Imagine

1248
01:01:54.679 --> 01:01:59.519
that I can I end with one question to you, please, Okay, okay,

1249
01:01:59.559 --> 01:02:01.400
go here we go, Ty, I'm ready.

1250
01:02:01.960 --> 01:02:05.400
I've got a blank check, massive bank account. That's actually

1251
01:02:05.440 --> 01:02:07.079
not true. I don't have massive account, but I'm.

1252
01:02:06.920 --> 01:02:09.440
Giving you a blank check. You can write any number

1253
01:02:09.440 --> 01:02:10.920
in there you want for.

1254
01:02:11.079 --> 01:02:15.599
Any idea of any new technology, start up, anything that

1255
01:02:15.639 --> 01:02:18.679
has crossed your brain your life that you could start

1256
01:02:18.760 --> 01:02:22.360
up and you'd have don't worry about funding. You could

1257
01:02:22.400 --> 01:02:26.159
do anything in terms of a new idea, new product, whatever,

1258
01:02:26.760 --> 01:02:27.760
Where does your brain go?

1259
01:02:28.480 --> 01:02:29.039
What would you do.

1260
01:02:29.440 --> 01:02:32.400
My brain first the first thing, so I'm not censoring

1261
01:02:32.400 --> 01:02:33.840
this at all. This is just the first thing that's

1262
01:02:33.840 --> 01:02:34.639
coming out to my head.

1263
01:02:34.679 --> 01:02:34.880
I love.

1264
01:02:34.960 --> 01:02:36.800
This is Coasters for a Cause.

1265
01:02:37.320 --> 01:02:40.800
So I have had this idea that I want to

1266
01:02:41.280 --> 01:02:44.320
figure out how to raise money for mental health and

1267
01:02:44.920 --> 01:02:48.039
for suicide awareness and for addiction recovery, which are all

1268
01:02:48.119 --> 01:02:50.000
things that are very important near and dear to my heart.

1269
01:02:50.519 --> 01:02:53.239
And the way that I want to do that is

1270
01:02:53.280 --> 01:02:56.800
through a fundraiser called the Coasters for a Cause, where

1271
01:02:57.239 --> 01:03:00.920
I get my friends together who it's really fun. Brian,

1272
01:03:01.039 --> 01:03:04.119
Like a lot of my friends in my life don't

1273
01:03:04.159 --> 01:03:06.519
ride roller coasters because they're afraid of them. And I

1274
01:03:06.639 --> 01:03:09.480
was that person, Like in twenty twenty three, I was

1275
01:03:09.559 --> 01:03:12.719
that person. It was twenty twenty three. I was on

1276
01:03:13.199 --> 01:03:16.760
the very bottom of a very deep valley of my

1277
01:03:16.800 --> 01:03:21.199
health journey and I couldn't I couldn't see a way out,

1278
01:03:21.239 --> 01:03:23.000
and I was very it was it was a scary

1279
01:03:23.039 --> 01:03:25.800
time because my health journey was very scary. And that's

1280
01:03:25.840 --> 01:03:29.199
a different story for another day. But the reason for

1281
01:03:29.239 --> 01:03:31.719
this coaster thing is I tried my first roller coaster

1282
01:03:32.519 --> 01:03:34.400
because more because I had to than I wanted to.

1283
01:03:34.679 --> 01:03:34.760
On.

1284
01:03:35.280 --> 01:03:38.840
It was at Dollywood. It was called Thunderhead. So also

1285
01:03:38.920 --> 01:03:41.199
in my book, my book, my chapter is called Becoming

1286
01:03:41.199 --> 01:03:43.239
the Storm. So there's just there's a lot of different

1287
01:03:43.320 --> 01:03:49.000
nuances to to this. Why but the idea that day,

1288
01:03:49.079 --> 01:03:51.119
I mean, I will have to share the photo now

1289
01:03:51.199 --> 01:03:53.519
in the show notes because it's hysterical. It's like my

1290
01:03:54.000 --> 01:03:56.840
sons and I all look like we have ascended, we

1291
01:03:56.880 --> 01:04:00.719
are gone. God has taken us. I think our souls

1292
01:04:00.800 --> 01:04:03.800
left our body on this roller coaster. Okay, since then,

1293
01:04:04.159 --> 01:04:06.840
I have done almost sixty And the reason that I

1294
01:04:06.920 --> 01:04:10.239
share that is because I am still afraid of roller coasters.

1295
01:04:10.280 --> 01:04:13.119
I am still afraid of heights. I am still afraid

1296
01:04:13.159 --> 01:04:16.400
of so many things. But doing these roller coasters as

1297
01:04:16.480 --> 01:04:17.880
much as I have and as many as I have

1298
01:04:17.960 --> 01:04:20.239
in the last two, you know, three years, I guess

1299
01:04:20.239 --> 01:04:22.639
it's been almost three years now, has taught me so

1300
01:04:22.840 --> 01:04:26.679
much about and I've been able to practice fear and

1301
01:04:26.760 --> 01:04:30.119
excitement in real time in a very visceral physical way

1302
01:04:30.159 --> 01:04:33.159
because it's scary, like it go up that thing, like

1303
01:04:33.480 --> 01:04:35.840
and my son actually has this whole story like we

1304
01:04:35.840 --> 01:04:37.960
were going up, going up, going up as three hundred feet,

1305
01:04:38.039 --> 01:04:40.119
three hundred feet up and the whole way.

1306
01:04:40.039 --> 01:04:41.639
Up, he's like, I'm dying. I'm dying. I'm dying.

1307
01:04:41.639 --> 01:04:41.960
I'm dying.

1308
01:04:41.960 --> 01:04:42.320
I'm dying.

1309
01:04:42.320 --> 01:04:43.480
And then we got to the top and at the

1310
01:04:43.599 --> 01:04:45.199
very top we started to go down. He's like, no,

1311
01:04:45.840 --> 01:04:49.320
I'm alive, and like the whole way down, the whole

1312
01:04:49.320 --> 01:04:52.360
way down, and that right there, that was a parenting

1313
01:04:52.400 --> 01:04:53.199
moment because I.

1314
01:04:53.119 --> 01:04:55.400
Was like, Wow, that is so cool that my kid,

1315
01:04:55.440 --> 01:04:57.280
who is I think he was nine or eight at

1316
01:04:57.280 --> 01:04:59.679
the time, could figure that out in real time.

1317
01:05:00.679 --> 01:05:01.639
It was the coolest thing.

1318
01:05:01.679 --> 01:05:05.519
So Coasters for a Cause is my idea and it's

1319
01:05:05.559 --> 01:05:07.519
not like it's I don't know, it's not a product

1320
01:05:07.639 --> 01:05:10.760
or service technically, but it's a nonprofit concept that I

1321
01:05:10.800 --> 01:05:13.840
had where I could bring people together because I think,

1322
01:05:13.920 --> 01:05:16.119
you know, it speaks to the connection side side of things.

1323
01:05:16.119 --> 01:05:20.239
You do connect with people when you have big things happen, right,

1324
01:05:20.320 --> 01:05:22.480
and then a roller coaster for some people is a

1325
01:05:22.559 --> 01:05:25.400
very big scary thing. So I was thinking it would

1326
01:05:25.400 --> 01:05:27.840
be really cool to raise money for those causes and

1327
01:05:27.960 --> 01:05:31.800
have you know, various levels of celebrities ride roller coasters

1328
01:05:31.840 --> 01:05:33.920
together for a cost, and then you can, you know,

1329
01:05:33.960 --> 01:05:36.360
have people come in and the people that are you

1330
01:05:36.400 --> 01:05:38.599
know that they pay to be part of it or

1331
01:05:38.639 --> 01:05:41.079
whatever it is all gets donated, and it's just that

1332
01:05:41.079 --> 01:05:44.039
that's my that's my first idea. And it's so funny

1333
01:05:44.079 --> 01:05:46.119
that you should ask me that because I don't know

1334
01:05:46.199 --> 01:05:49.679
how that makes money, but I you know, it's based

1335
01:05:49.719 --> 01:05:51.639
in impact, and it's based in something that I cared

1336
01:05:51.639 --> 01:05:54.320
deeply about and something that I know would make a

1337
01:05:54.320 --> 01:05:56.920
difference for not only the people riding the roller coasters,

1338
01:05:56.960 --> 01:05:59.920
like the experience of it and the in person nature,

1339
01:06:00.239 --> 01:06:03.400
Like it's very in person, it's very experiential, and like

1340
01:06:03.440 --> 01:06:07.320
you said, those those experiences tend to bond people in

1341
01:06:07.400 --> 01:06:10.400
ways that are very special. So that's that's a very

1342
01:06:10.440 --> 01:06:12.840
long winded answer, but it is the first. The very

1343
01:06:12.840 --> 01:06:14.719
first thing that came to my head was this Coasters

1344
01:06:14.719 --> 01:06:16.559
for a Cause, and it's been on my mind. I've

1345
01:06:16.599 --> 01:06:19.280
been talking about on the internet and with varying levels

1346
01:06:19.320 --> 01:06:22.760
of interest and excitement. But thank you, thank you for

1347
01:06:22.800 --> 01:06:25.440
asking me that question. I appreciate it so much.

1348
01:06:26.000 --> 01:06:29.719
Right, Coasters for a Cause? Everybody coming to your theme

1349
01:06:29.760 --> 01:06:32.400
parts in thanks for sure.

1350
01:06:32.559 --> 01:06:35.360
That's what I heard. And do you ride roller coasters?

1351
01:06:35.599 --> 01:06:37.440
I do? I probably shouldn't surprise you.

1352
01:06:37.480 --> 01:06:38.679
I guess it doesn't surprise me.

1353
01:06:38.719 --> 01:06:42.400
But we should do once sometime like that'd be super fun. Yeah,

1354
01:06:42.440 --> 01:06:44.400
but we're gonna have to do this conversation again because

1355
01:06:44.400 --> 01:06:46.000
there's so much more that I want to I want

1356
01:06:46.000 --> 01:06:49.119
to dive into more on the five c's, honestly, because

1357
01:06:49.119 --> 01:06:51.079
I feel like there's a lot a lot more value

1358
01:06:51.079 --> 01:06:55.960
there to get deeper the charge in particular, like I

1359
01:06:55.960 --> 01:06:59.960
am the huge believer in frequency and energy and you know,

1360
01:07:00.079 --> 01:07:02.800
with the connection and honestly all of it. So we

1361
01:07:02.880 --> 01:07:04.480
just have to come back and do this again, do

1362
01:07:04.599 --> 01:07:06.760
it again, maybe on a roller coaster, Like I need

1363
01:07:06.760 --> 01:07:08.920
to figure out how to do a podcast on a

1364
01:07:09.039 --> 01:07:09.719
roller coaster.

1365
01:07:10.280 --> 01:07:12.320
That would be the craziest podcast ever.

1366
01:07:12.360 --> 01:07:17.519
That idea, let's go, We're gonna host podcasts on the

1367
01:07:17.639 --> 01:07:18.199
roller coaster.

1368
01:07:19.639 --> 01:07:21.559
Always gonna want to watch that.

1369
01:07:22.320 --> 01:07:24.719
You could go viral. Let's just do it.

1370
01:07:25.239 --> 01:07:28.280
So we're gonna so we're you're hearing it here, friends,

1371
01:07:28.360 --> 01:07:31.079
So we're gonna we're gonna coasters for a cause happening.

1372
01:07:31.880 --> 01:07:33.639
Brian and Ty are gonna write a roller coaster together

1373
01:07:33.679 --> 01:07:35.679
and start a podcast on a roller coaster.

1374
01:07:36.079 --> 01:07:36.480
That's it.

1375
01:07:36.920 --> 01:07:40.079
That's that's the future. Thank you, Brian. I appreciate it,

1376
01:07:40.079 --> 01:07:45.000
I appreciate the the fun. This was fun and we'll

1377
01:07:45.039 --> 01:07:46.800
have to do it again next time, so until then,

1378
01:07:47.320 --> 01:07:49.480
we'll see you next time on Quick Before You Forget.

1379
01:07:50.559 --> 01:07:52.199
Thanks so much time, enjoyed it.

1380
01:07:53.079 --> 01:07:55.840
Thank you for being here with me today on Quick

1381
01:07:55.880 --> 01:07:58.239
Before You Forget. Please like, share and

1382
01:07:58.280 --> 01:08:01.119
Subscribe as that helps the show so much and I

1383
01:08:01.199 --> 01:08:04.039
really appreciate it, and I'll see you next time on

1384
01:08:04.159 --> 01:08:05.239
Quick Before You Forget.