June 12, 2025
Why Most Podcasters Are Making This Mistake
Navigating Podcasting's Confusing Future
In this episode of the New Media Show with Rob Greenlee and Todd Cochrane, we dive into the rapidly shifting podcasting and digital media landscape, breaking down what’s happening, what’s working, and what’s confusing new and experienced creators alike. We examine the growing dominance of vertical and short-form video content across platforms like TikTok, YouTube Shorts, and smart TVs, and how it's reshaping attention and marketing strategies. Despite this video boom, audio podcasts—especially on Apple Podcasts—continue to lead in episode consumption, listener loyalty, and frequency.
We explore how podcasting is increasingly merging with social media, with successful creators leveraging short-form video clips to expand reach and monetize. We also break down the challenges new podcasters face—monetization friction, high podfade rates, and platform confusion—and offer actionable strategies to build a strong foundation by starting with audio and layering in video for brand growth.
Legacy media's influence is fading fast, and we highlight the rise of independent creators as the new dominant voices. Plus, we cover key updates from Apple’s WWDC 2025, including enhanced podcast features, AirPods upgrades for better remote recording, and Apple Podcasts’ push toward algorithmic discovery.
We wrap up with a Podcast Hall of Fame update and a rapid-fire round with bold predictions for the next 12 months. If you're feeling overwhelmed by today’s podcasting landscape, this episode is your guide to clarity and confidence.
podcasting trends, audio podcasts, video podcasts, YouTube Shorts, Apple Podcasts, podcast monetization, podfade, smart TVs, social media content, personal branding, WWDC 2025, podcast discovery, creator economy, Overcast, Spotify, AirPods upgrade, legacy media, podcast strategy, podcast Hall of Fame, vertical video, TikTok
#NewMediaShow, #Podcasting, #VideoPodcast, #AudioFirst, #CreatorEconomy, #PodcastTips, #ApplePodcasts, #ShortFormVideo, #TikTokStrategy, #YouTubeShorts, #SmartTV, #PodcastDiscovery, #LegacyMedia, #ContentCreation, #Podfade, #WWDC2025, #AirPods, #Overcast, #SpotifyPodcasts, #PersonalBranding
New Media Show:
YouTube "New Media Show" Playlist: https://www.youtube.com/playlist?list=PLeDLe1KiAqeFG1NhVLkgF6uT7dApZ-mPm
Apple Podcasts - Audio: https://podcasts.apple.com/us/podcast/new-media-show-audio/id392545649
Apple Podcasts - Video:
https://podcasts.apple.com/us/podcast/new-media-show-video/id392545647
YouTube: @geeknews" target="_blank">https://www.youtube.com/@geeknews and @RobGreenlee" target="_blank">https://youtube.com/@RobGreenlee
Rob Greenlee
Twitter: https://twitter.com/robgreenlee
LinkedIn: https://www.linkedin.com/in/robgreenlee
Website: https://robgreenlee.com
Website: https://AdoreNetwork.com
Rob Greenlee is a seasoned podcasting expert, co-host of the New Media Show, and an influential voice in the digital content space.
Todd Cochrane
Twitter: https://twitter.com/geeknews
LinkedIn: https://www.linkedin.com/in/todd-cochrane-4a733a1/
Website: https://podcastinsider.com
Todd Cochrane is a podcasting pioneer, CEO of Blubrry, and co-host of the New Media Show. He shares his extensive knowledge of podcasting trends.
New Media Show
YouTube: https://www.youtube.com/c/NewMediaShow
X/Twitter: https://twitter.com/newmediashow
Website: https://newmediashow.com
In this episode of the New Media Show with Rob Greenlee and Todd Cochrane, we dive into the rapidly shifting podcasting and digital media landscape, breaking down what’s happening, what’s working, and what’s confusing new and experienced creators alike. We examine the growing dominance of vertical and short-form video content across platforms like TikTok, YouTube Shorts, and smart TVs, and how it's reshaping attention and marketing strategies. Despite this video boom, audio podcasts—especially on Apple Podcasts—continue to lead in episode consumption, listener loyalty, and frequency.
We explore how podcasting is increasingly merging with social media, with successful creators leveraging short-form video clips to expand reach and monetize. We also break down the challenges new podcasters face—monetization friction, high podfade rates, and platform confusion—and offer actionable strategies to build a strong foundation by starting with audio and layering in video for brand growth.
Legacy media's influence is fading fast, and we highlight the rise of independent creators as the new dominant voices. Plus, we cover key updates from Apple’s WWDC 2025, including enhanced podcast features, AirPods upgrades for better remote recording, and Apple Podcasts’ push toward algorithmic discovery.
We wrap up with a Podcast Hall of Fame update and a rapid-fire round with bold predictions for the next 12 months. If you're feeling overwhelmed by today’s podcasting landscape, this episode is your guide to clarity and confidence.
podcasting trends, audio podcasts, video podcasts, YouTube Shorts, Apple Podcasts, podcast monetization, podfade, smart TVs, social media content, personal branding, WWDC 2025, podcast discovery, creator economy, Overcast, Spotify, AirPods upgrade, legacy media, podcast strategy, podcast Hall of Fame, vertical video, TikTok
#NewMediaShow, #Podcasting, #VideoPodcast, #AudioFirst, #CreatorEconomy, #PodcastTips, #ApplePodcasts, #ShortFormVideo, #TikTokStrategy, #YouTubeShorts, #SmartTV, #PodcastDiscovery, #LegacyMedia, #ContentCreation, #Podfade, #WWDC2025, #AirPods, #Overcast, #SpotifyPodcasts, #PersonalBranding
New Media Show:
YouTube "New Media Show" Playlist: https://www.youtube.com/playlist?list=PLeDLe1KiAqeFG1NhVLkgF6uT7dApZ-mPm
Apple Podcasts - Audio: https://podcasts.apple.com/us/podcast/new-media-show-audio/id392545649
Apple Podcasts - Video:
https://podcasts.apple.com/us/podcast/new-media-show-video/id392545647
YouTube: @geeknews" target="_blank">https://www.youtube.com/@geeknews and @RobGreenlee" target="_blank">https://youtube.com/@RobGreenlee
Rob Greenlee
Twitter: https://twitter.com/robgreenlee
LinkedIn: https://www.linkedin.com/in/robgreenlee
Website: https://robgreenlee.com
Website: https://AdoreNetwork.com
Rob Greenlee is a seasoned podcasting expert, co-host of the New Media Show, and an influential voice in the digital content space.
Todd Cochrane
Twitter: https://twitter.com/geeknews
LinkedIn: https://www.linkedin.com/in/todd-cochrane-4a733a1/
Website: https://podcastinsider.com
Todd Cochrane is a podcasting pioneer, CEO of Blubrry, and co-host of the New Media Show. He shares his extensive knowledge of podcasting trends.
New Media Show
YouTube: https://www.youtube.com/c/NewMediaShow
X/Twitter: https://twitter.com/newmediashow
Website: https://newmediashow.com