June 22, 2026
When Creators Becomes a Media Company | Steve Wilson #676
On this episode #676 of The New Media Show, Podcast Hall of Famer Rob Greenlee is joined by Steve Wilson, Chief Strategy Officer at Daylight Media and a former Apple Podcasts executive, for a conversation about the next evolution of the new media creator economy.
Podcasting is still a powerful long-form relationship format, but it is now part of something larger. Today’s creators are building audiences across video, audio, YouTube, social clips, newsletters, live events, advertising, memberships, and direct audience relationships.
Steve brings experience from Apple Podcasts, QCODE, and Daylight Media to explore what it takes to grow a creator brand without losing ownership, creative control, or audience trust.
They discuss audience perceptions of media now, video-first publishing, audio storytelling, creator partnerships, advertising, editorial curation, IP expansion, and the business systems creators need to build for long-term growth.
This is a conversation for creators, media leaders, founders, marketers, podcasters, YouTubers, and anyone trying to understand where creator-led media is heading next.
Join us here, live and on demand, for this NewMediaShow.com/live #676 for conversations about the future of creators, media, platforms, AI, video, podcasting, monetization, and trusted human expertise. Visit: robgreenlee.com
Podcasting is still a powerful long-form relationship format, but it is now part of something larger. Today’s creators are building audiences across video, audio, YouTube, social clips, newsletters, live events, advertising, memberships, and direct audience relationships.
Steve brings experience from Apple Podcasts, QCODE, and Daylight Media to explore what it takes to grow a creator brand without losing ownership, creative control, or audience trust.
They discuss audience perceptions of media now, video-first publishing, audio storytelling, creator partnerships, advertising, editorial curation, IP expansion, and the business systems creators need to build for long-term growth.
This is a conversation for creators, media leaders, founders, marketers, podcasters, YouTubers, and anyone trying to understand where creator-led media is heading next.
Join us here, live and on demand, for this NewMediaShow.com/live #676 for conversations about the future of creators, media, platforms, AI, video, podcasting, monetization, and trusted human expertise. Visit: robgreenlee.com