June 26, 2026

What is “New Media” now? Are podcasts becoming one lane in creator-led media ecosystem? | #668

YouTube podcast player icon
YouTube podcast player icon
What does “new media” mean now? Is podcasting becoming just one lane inside the larger creator-led media ecosystem?

In Episode 668 of the New Media Show, Rob Greenlee talks with Oli Forsyth, founder of New Economies and New-Media.co, about the changing relationship between creators, podcasts, newsletters, video, live streams, short-form clips, AI, and the legacy media world.

They explore why trusted independent voices are gaining influence, how creators can build real businesses through multiple distribution channels, whether podcasting remains a meaningful standalone identity, and why platforms such as YouTube, X, Instagram, Netflix, and AI tools are reshaping audience expectations.

Rob and Oli also discuss the importance of authentic human connection, the risks of purely automated AI-generated content, the role of transparency, and why creators need to think beyond a single show or platform to build durable audience relationships and media businesses.

This conversation looks at the broader shift from the “creator economy” to a more connected, creator-led new media landscape.

Subscribe for more conversations on podcasting, video, AI, audience trust, creator business models, and the future of digital media.