Sept. 19, 2024
Video Podcasting = Increased Revenue | New Media Show Live 9/18/24
In today's live episode of the New Media Show, co-hosts Rob Greenlee and Todd Cochrane
Topic: Video Podcasting = Increased Revenue
In this episode, we explore the real reason behind the rush to video in podcasting: ad revenue. James Cridland joins us to explain why major platforms like Google and Spotify are pushing video content so hard. It's not about what audiences want—it's about the bottom line.
Key Discussion Points:
Why Google and Spotify prioritize video in podcasts and how it's all about ad revenue.
Spotify's global ad revenue is projected to hit $2.1bn in 2024, driven by video podcasting. Find out how audio+video ads are claimed to be 66% more effective than audio alone.
Podcast hosting updates: Buzzsprout is now IAB v2.2 compliant, joining Megaphone, Captivate, and Audiomeans.
Breaking news: A major podcasting host is undergoing a massive restructuring and layoffs (details TBD).
The formation of a NEW Podcast Hall of Fame Board of Directors to create a more community-focused HOF.
Coming Up Next Week:
Adam Curry will join us on the show!
Don't miss this insightful discussion on the evolving landscape of podcasting and the forces driving change!
Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show.
New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036
Topic: Video Podcasting = Increased Revenue
In this episode, we explore the real reason behind the rush to video in podcasting: ad revenue. James Cridland joins us to explain why major platforms like Google and Spotify are pushing video content so hard. It's not about what audiences want—it's about the bottom line.
Key Discussion Points:
Why Google and Spotify prioritize video in podcasts and how it's all about ad revenue.
Spotify's global ad revenue is projected to hit $2.1bn in 2024, driven by video podcasting. Find out how audio+video ads are claimed to be 66% more effective than audio alone.
Podcast hosting updates: Buzzsprout is now IAB v2.2 compliant, joining Megaphone, Captivate, and Audiomeans.
Breaking news: A major podcasting host is undergoing a massive restructuring and layoffs (details TBD).
The formation of a NEW Podcast Hall of Fame Board of Directors to create a more community-focused HOF.
Coming Up Next Week:
Adam Curry will join us on the show!
Don't miss this insightful discussion on the evolving landscape of podcasting and the forces driving change!
Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show.
New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036