Oct. 29, 2026
The Fastest Way to Grow a Business People Believe In
Improve your personal branding with expert insights from Rob Greenlee and Samara Beth. Learn how to refine your professional image.
In this episode of the New Media Show, we discuss the core principles of building a strong digital identity. Whether you are an entrepreneur or a creative professional, this conversation provides actionable advice on how to position yourself effectively. We break down strategies for maintaining consistency and authority when presenting your work to an online audience.
By examining the intersection of business and media, you will better understand how to manage your personal branding efforts. This discussion highlights the specific steps needed to elevate your presence and connect with your target audience. We also explore the importance of professional presentation and how to leverage your unique voice to stand out in a competitive market.
Subscribe for weekly media industry breakdowns, and share your thoughts on developing a digital identity in the comments below.
0:00 The Evolving Landscape of Creator Authority
0:32 The Power of In-Person Human Experiences
2:33 Meet Samara Beth: Branding and Event Strategy
4:08 How Five Senses Shape Brand Memory
11:41 The Three C's of the Trust Formula
18:51 Personal Brand vs. Business Brand Strategy
28:30 Creating Immersive Events in a Virtual World
51:57 The Responsible Way to Use AI as a Creator
In this episode of the New Media Show, we discuss the core principles of building a strong digital identity. Whether you are an entrepreneur or a creative professional, this conversation provides actionable advice on how to position yourself effectively. We break down strategies for maintaining consistency and authority when presenting your work to an online audience.
By examining the intersection of business and media, you will better understand how to manage your personal branding efforts. This discussion highlights the specific steps needed to elevate your presence and connect with your target audience. We also explore the importance of professional presentation and how to leverage your unique voice to stand out in a competitive market.
Subscribe for weekly media industry breakdowns, and share your thoughts on developing a digital identity in the comments below.
0:00 The Evolving Landscape of Creator Authority
0:32 The Power of In-Person Human Experiences
2:33 Meet Samara Beth: Branding and Event Strategy
4:08 How Five Senses Shape Brand Memory
11:41 The Three C's of the Trust Formula
18:51 Personal Brand vs. Business Brand Strategy
28:30 Creating Immersive Events in a Virtual World
51:57 The Responsible Way to Use AI as a Creator