March 20, 2025
Super Fans Support Ads? Here's What Todd and Rob Found
The New Media Show: Podcast Ad Efficiency, AI Insights, and Content Strategies
In this episode of The New Media Show, Todd and Rob discuss the intricacies of podcast advertising, the role of AI in content creation, and strategies to boost engagement and revenue for podcasters.
They touch on topics like time management, technical challenges with OBS software, podcast super fans, the future of personalized content, and leveraging AI for better project planning.
The conversation also delves into the evolution of advertising CPMs, the importance of diversified income streams, and the potential of AI in improving podcast quality and reach.
Tune in to get insights and practical tips for enhancing your podcasting game.
00:00 Introduction and Welcome
00:46 Podcasting During COVID
01:25 Podcast Super Fans and Advertising
03:39 Programmatic Advertising Trends
06:06 Monetization Strategies for Podcasters
10:45 Challenges in Podcast Advertising
14:39 Engagement and Audience Building
23:07 YouTube and Podcasting
33:43 Content Strategy and AI
33:56 Boosting Podcast Downloads
38:05 Discussing Evergreen Content and Audience Reactions
38:59 Sound Issues and Technical Troubleshooting
39:39 The Impact of Smiling in Podcast Art
41:17 Audio Levels and Production Quality
45:10 Experimenting with AI Summarization Tools
47:50 AI in Podcasting: Current Capabilities and Future Potential
55:15 The Future of AI in Content Creation and Marketing
01:08:37 Concluding Thoughts and Contact Information
Watch & Subscribe for More!
Live Every Wednesday at 8 PM EST / 5 PM PST
Subscribe & Stay Updated on All Things Podcasting!
#Podcasting, #NewMediaShow, #DigitalMedia, #PodcastMarketing, #PodcastStrategy, #PodcastTips, #PodcastGrowth, #PodcastMonetization, #DynamicAds, #HostReadAds, #Audacy, #ChrisStone, #PodcastTrends, #ContentCreation, #ToddCochrane, #RobGreenlee, #PodcastInsights #NotebookLM
New Media Show:
Apple Podcasts - Audio: https://podcasts.apple.com/us/podcast/new-media-show-audio/id392545649
Apple Podcasts - Video:
https://podcasts.apple.com/us/podcast/new-media-show-video/id392545647
YouTube: @geeknews" target="_blank">https://www.youtube.com/@geeknews and @RobGreenlee" target="_blank">https://youtube.com/@RobGreenlee
Rob Greenlee
Twitter: https://twitter.com/robgreenlee
LinkedIn: https://www.linkedin.com/in/robgreenlee
Website: https://robgreenlee.com
Website: https://AdoreNetwork.com
Rob Greenlee is a seasoned podcasting expert, co-host of the New Media Show, and an influential voice in the digital content space.
Todd Cochrane
Twitter: https://twitter.com/geeknews
LinkedIn: https://www.linkedin.com/in/todd-cochrane-4a733a1/
Website: https://podcastinsider.com
Todd Cochrane is a podcasting pioneer, CEO of Blubrry, and co-host of the New Media Show. He shares his extensive knowledge of podcasting trends.
New Media Show
YouTube: https://www.youtube.com/c/NewMediaShow
X/Twitter: https://twitter.com/newmediashow
Website: https://newmediashow.com
In this episode of The New Media Show, Todd and Rob discuss the intricacies of podcast advertising, the role of AI in content creation, and strategies to boost engagement and revenue for podcasters.
They touch on topics like time management, technical challenges with OBS software, podcast super fans, the future of personalized content, and leveraging AI for better project planning.
The conversation also delves into the evolution of advertising CPMs, the importance of diversified income streams, and the potential of AI in improving podcast quality and reach.
Tune in to get insights and practical tips for enhancing your podcasting game.
00:00 Introduction and Welcome
00:46 Podcasting During COVID
01:25 Podcast Super Fans and Advertising
03:39 Programmatic Advertising Trends
06:06 Monetization Strategies for Podcasters
10:45 Challenges in Podcast Advertising
14:39 Engagement and Audience Building
23:07 YouTube and Podcasting
33:43 Content Strategy and AI
33:56 Boosting Podcast Downloads
38:05 Discussing Evergreen Content and Audience Reactions
38:59 Sound Issues and Technical Troubleshooting
39:39 The Impact of Smiling in Podcast Art
41:17 Audio Levels and Production Quality
45:10 Experimenting with AI Summarization Tools
47:50 AI in Podcasting: Current Capabilities and Future Potential
55:15 The Future of AI in Content Creation and Marketing
01:08:37 Concluding Thoughts and Contact Information
Watch & Subscribe for More!
Live Every Wednesday at 8 PM EST / 5 PM PST
Subscribe & Stay Updated on All Things Podcasting!
#Podcasting, #NewMediaShow, #DigitalMedia, #PodcastMarketing, #PodcastStrategy, #PodcastTips, #PodcastGrowth, #PodcastMonetization, #DynamicAds, #HostReadAds, #Audacy, #ChrisStone, #PodcastTrends, #ContentCreation, #ToddCochrane, #RobGreenlee, #PodcastInsights #NotebookLM
New Media Show:
Apple Podcasts - Audio: https://podcasts.apple.com/us/podcast/new-media-show-audio/id392545649
Apple Podcasts - Video:
https://podcasts.apple.com/us/podcast/new-media-show-video/id392545647
YouTube: @geeknews" target="_blank">https://www.youtube.com/@geeknews and @RobGreenlee" target="_blank">https://youtube.com/@RobGreenlee
Rob Greenlee
Twitter: https://twitter.com/robgreenlee
LinkedIn: https://www.linkedin.com/in/robgreenlee
Website: https://robgreenlee.com
Website: https://AdoreNetwork.com
Rob Greenlee is a seasoned podcasting expert, co-host of the New Media Show, and an influential voice in the digital content space.
Todd Cochrane
Twitter: https://twitter.com/geeknews
LinkedIn: https://www.linkedin.com/in/todd-cochrane-4a733a1/
Website: https://podcastinsider.com
Todd Cochrane is a podcasting pioneer, CEO of Blubrry, and co-host of the New Media Show. He shares his extensive knowledge of podcasting trends.
New Media Show
YouTube: https://www.youtube.com/c/NewMediaShow
X/Twitter: https://twitter.com/newmediashow
Website: https://newmediashow.com