May 8, 2025
SOCIAL MEDIA and PODCAST DISCOVERY
New Media Show LIVE
May 7, 2025 | 8 PM EST / 5 PM PST
Hosts: Rob Greenlee & Todd Cochrane
Join Rob and Todd on tonight’s New Media Show as we dive deep into why social media has become the number one way people discover new podcasts in 2025. With 42% of listeners finding shows on platforms like YouTube, Instagram, and TikTok, it's clear the discovery game has changed.
Key Topics We’ll Cover:
Top methods people are using to discover podcasts today
How platforms like YouTube and TikTok are shaping podcast listening behaviors
Why word-of-mouth is now second to social media
What creators must do to stand out in the noisy scroll-feed era
The role of compelling short-form content in boosting podcast visibility
We’ll explore insights from platforms like creators.spotify.com, Midia Research, and The Verge on:
YouTube’s official podcast page and X (Twitter)’s new “Spaces” tab for podcasts
How social media bridges the gap between creators and audiences
The rise of video podcasts and why visual content boosts discovery
How social algorithms now recommend podcasts better than RSS feeds ever could
Tech Highlight:
Introducing “POD Pods” – concept earbuds designed just for podcast fans. Skip buttons, e-ink display, and podcast-first features. Sadly, just a concept from designer Lee Huang—but we’d buy them.
Link: https://www.yankodesign.com/2025/04/30/finally-earbuds-built-for-podcast-junkies-not-music-snobs/
AI Corner:
Google’s NotebookLM now supports over 50 languages—capable of creating AI-generated podcasts from your notes. Is this a threat or a tool?
Industry Watch:
We’ll also chat about podcast consolidation trends and the growing use of umbrella feeds—a new strategy for networks?
Tune in live and join the conversation in the chat.
#PodcastDiscovery, #NewMedia, #PodcastTips, #YouTubePodcasts, #AIinMedia, #VideoPodcasts, #SocialMediaTrends, #RobGreenlee, #ToddCochrane,
New Media Show:
Apple Podcasts - Audio: https://podcasts.apple.com/us/podcast/new-media-show-audio/id392545649
Apple Podcasts - Video:
https://podcasts.apple.com/us/podcast/new-media-show-video/id392545647
YouTube: @geeknews" target="_blank">https://www.youtube.com/@geeknews and @RobGreenlee" target="_blank">https://youtube.com/@RobGreenlee
Rob Greenlee
Twitter: https://twitter.com/robgreenlee
LinkedIn: https://www.linkedin.com/in/robgreenlee
Website: https://robgreenlee.com
Website: https://AdoreNetwork.com
Rob Greenlee is a seasoned podcasting expert, co-host of the New Media Show, and an influential voice in the digital content space.
Todd Cochrane
Twitter: https://twitter.com/geeknews
LinkedIn: https://www.linkedin.com/in/todd-cochrane-4a733a1/
Website: https://podcastinsider.com
Todd Cochrane is a podcasting pioneer, CEO of Blubrry, and co-host of the New Media Show. He shares his extensive knowledge of podcasting trends.
New Media Show
YouTube: https://www.youtube.com/c/NewMediaShow
X/Twitter: https://twitter.com/newmediashow
Website: https://newmediashow.com
May 7, 2025 | 8 PM EST / 5 PM PST
Hosts: Rob Greenlee & Todd Cochrane
Join Rob and Todd on tonight’s New Media Show as we dive deep into why social media has become the number one way people discover new podcasts in 2025. With 42% of listeners finding shows on platforms like YouTube, Instagram, and TikTok, it's clear the discovery game has changed.
Key Topics We’ll Cover:
Top methods people are using to discover podcasts today
How platforms like YouTube and TikTok are shaping podcast listening behaviors
Why word-of-mouth is now second to social media
What creators must do to stand out in the noisy scroll-feed era
The role of compelling short-form content in boosting podcast visibility
We’ll explore insights from platforms like creators.spotify.com, Midia Research, and The Verge on:
YouTube’s official podcast page and X (Twitter)’s new “Spaces” tab for podcasts
How social media bridges the gap between creators and audiences
The rise of video podcasts and why visual content boosts discovery
How social algorithms now recommend podcasts better than RSS feeds ever could
Tech Highlight:
Introducing “POD Pods” – concept earbuds designed just for podcast fans. Skip buttons, e-ink display, and podcast-first features. Sadly, just a concept from designer Lee Huang—but we’d buy them.
Link: https://www.yankodesign.com/2025/04/30/finally-earbuds-built-for-podcast-junkies-not-music-snobs/
AI Corner:
Google’s NotebookLM now supports over 50 languages—capable of creating AI-generated podcasts from your notes. Is this a threat or a tool?
Industry Watch:
We’ll also chat about podcast consolidation trends and the growing use of umbrella feeds—a new strategy for networks?
Tune in live and join the conversation in the chat.
#PodcastDiscovery, #NewMedia, #PodcastTips, #YouTubePodcasts, #AIinMedia, #VideoPodcasts, #SocialMediaTrends, #RobGreenlee, #ToddCochrane,
New Media Show:
Apple Podcasts - Audio: https://podcasts.apple.com/us/podcast/new-media-show-audio/id392545649
Apple Podcasts - Video:
https://podcasts.apple.com/us/podcast/new-media-show-video/id392545647
YouTube: @geeknews" target="_blank">https://www.youtube.com/@geeknews and @RobGreenlee" target="_blank">https://youtube.com/@RobGreenlee
Rob Greenlee
Twitter: https://twitter.com/robgreenlee
LinkedIn: https://www.linkedin.com/in/robgreenlee
Website: https://robgreenlee.com
Website: https://AdoreNetwork.com
Rob Greenlee is a seasoned podcasting expert, co-host of the New Media Show, and an influential voice in the digital content space.
Todd Cochrane
Twitter: https://twitter.com/geeknews
LinkedIn: https://www.linkedin.com/in/todd-cochrane-4a733a1/
Website: https://podcastinsider.com
Todd Cochrane is a podcasting pioneer, CEO of Blubrry, and co-host of the New Media Show. He shares his extensive knowledge of podcasting trends.
New Media Show
YouTube: https://www.youtube.com/c/NewMediaShow
X/Twitter: https://twitter.com/newmediashow
Website: https://newmediashow.com