July 24, 2025

Podcasting Just Hit an Inflection Point—Here's What Matters

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Live New Media Show: Metrics, 55+ Growth, and Format Flexibility

Join us for a packed 60-minute live episode of The New Media Show with Rob Greenlee and Todd Cochrane tonight at 8pm EST/5pm PST on 7-23-2025, where we break down the most critical news and trends shaping the podcasting and new media landscape this week.

From Edison’s new data showing explosive podcast growth among Americans aged 55+, to urgent calls for a unified audio/video metric model that meets advertiser demands—we’re diving deep into the future of podcasting.

We’ll also explore why creators need to stop choosing between video and audio and instead design content that’s flexible, hybrid, and future-proof. Plus, we examine YouTube’s crackdown on AI-generated podcast-style content, Apple Podcasts’ new artwork rules, and Joe Budden’s top Patreon success.

Whether you're a creator, platform exec, or curious media watcher—this episode is your weekly pulse-check on what matters in podcasting right now.

Topics Covered:
• Edison Research: Podcast growth among 55+ listeners
• The push for new podcasting metrics beyond downloads
• Format flexibility and hybrid podcast strategies
• Apple Podcasts’ new hero artwork requirements
• Corporate-heavy Podcast Movement 2025 speaker lineup
• YouTube’s policies on AI-generated video podcast content
• Joe Budden’s $2.16M Patreon earnings success
• Tom Webster’s 2024 CMI Content Marketing Award win

#PodcastMetrics, #PodcastingTrends, #VideoPodcasting, #55PlusListeners, #HybridContent, #IABStandards, #ApplePodcasts, #YouTubePodcasts, #PodcastMonetization, #JoeBudden, #TomWebster, #ContentMarketing, #PodcastIndustry, #NewMedia, #CreatorEconomy, #PodcastAnalytics, #LivePodcastShow

New Media Show:

YouTube "New Media Show" Playlist: https://www.youtube.com/playlist?list=PLeDLe1KiAqeFG1NhVLkgF6uT7dApZ-mPm

Apple Podcasts - Audio: https://podcasts.apple.com/us/podcast/new-media-show-audio/id392545649

Apple Podcasts - Video:
https://podcasts.apple.com/us/podcast/new-media-show-video/id392545647
YouTube: @geeknews" target="_blank">https://www.youtube.com/@geeknews and @RobGreenlee" target="_blank">https://youtube.com/@RobGreenlee

Rob Greenlee
Twitter: https://twitter.com/robgreenlee
LinkedIn: https://www.linkedin.com/in/robgreenlee
Website: https://robgreenlee.com
Website: https://AdoreNetwork.com
Rob Greenlee is a seasoned podcasting expert, co-host of the New Media Show, and an influential voice in the digital content space.

Todd Cochrane
Twitter: https://twitter.com/geeknews
LinkedIn: https://www.linkedin.com/in/todd-cochrane-4a733a1/
Website: https://podcastinsider.com
Todd Cochrane is a podcasting pioneer, CEO of Blubrry, and co-host of the New Media Show. He shares his extensive knowledge of podcasting trends.

New Media Show
YouTube: https://www.youtube.com/c/NewMediaShow
X/Twitter: https://twitter.com/newmediashow
Website: https://newmediashow.com