Podcasting Is Bigger Then You Think?

Podcasting Is Bigger Then You Might Realize

New Media Show LIVE
May 14, 2025 | 8 PM EST / 5 PM PST
Hosts: Rob Greenlee & Todd Cochrane

In this episode of The New Media Show, we dive into eye-opening new research from Hernan Lopez’s Owl & Co that reveals the global podcast industry is worth $7.3 billion—much bigger than many think—thanks to the rise of video and direct consumer support like Patreon. We also unpack the decision by the popular podcast Sips, Suds & Smokes to leave Spotify over concerns with non-IAB metrics and how it impacts advertiser trust and revenue. Join us as we explore what these trends mean for the future of podcasting and content creators.

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YouTube: @geeknews" target="_blank">https://www.youtube.com/@geeknews and @RobGreenlee" target="_blank">https://youtube.com/@RobGreenlee

Rob Greenlee
Twitter: https://twitter.com/robgreenlee
LinkedIn: https://www.linkedin.com/in/robgreenlee
Website: https://robgreenlee.com
Website: https://AdoreNetwork.com
Rob Greenlee is a seasoned podcasting expert, co-host of the New Media Show, and an influential voice in the digital content space.

Todd Cochrane
Twitter: https://twitter.com/geeknews
LinkedIn: https://www.linkedin.com/in/todd-cochrane-4a733a1/
Website: https://podcastinsider.com
Todd Cochrane is a podcasting pioneer, CEO of Blubrry, and co-host of the New Media Show. He shares his extensive knowledge of podcasting trends.

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