April 24, 2025
Podcasting ADs Hits $2.4 Billion!! - Is Netflix Podcasts coming?
Podcasting ADs Hits $2.4 Billion!! - Is Netflix Podcasts coming?
TONIGHT’S LIVE SHOW – April 23, 2025 at 8 PM EST / 5 PM PST
Join Rob Greenlee and Todd Cochrane on this week’s New Media Show as we dig into the podcasting industry’s massive rebound—with U.S. podcast ad revenue soaring to $2.43 billion in 2024, up 26.4% year-over-year. What’s fueling this growth? Deeper brand integrations, AI-powered audience targeting, and the steady expansion of podcast networks.
We’ll explore highlights from the IAB/PwC Internet Advertising Revenue Report, which shows total digital ad revenue hit $258.6 billion—a signal that digital media is stronger than ever, despite global uncertainty. We’ll talk about where podcasting fits in this evolving landscape, and whether its 0.9% share of the pie is truly something to celebrate—or a wake-up call.
PLUS: Hear why The Diary of a CEO host Steven Bartlett turned down two $100 million podcast deals, and what that reveals about ad load, content control, and the real value of independence in today’s media ecosystem.
We’ll also ask: Could Netflix go all-in on video podcasts? With its success in show-branded audio and growing interest in the format, is it only a matter of time before creators start premiering on streaming platforms?
Other topics we may tackle:
-The rise of retail media and its $53.7B revenue leap
-Why mid-tier publishers are finally gaining market share
-SXM Media's climb and Spotify’s dominance in reach and downloads
-How AI is transforming media buying, creator partnerships, and content production in 2025
If you’re in podcasting, streaming, or media strategy—this episode is a must-watch. Bring your questions. Drop your hot takes. It’s all happening LIVE.
#podcasting2025, #NewMediaShow, #DigitalAdvertising, #Netflix, #VideoPodcasting, #StevenBartlett, #IAB, #PodcastTips, #MediaTrends, #AIContentCreation, #PodcastAdRevenue, #RobGreenlee, #ToddCochrane, #CreatorEconomy
New Media Show:
Apple Podcasts - Audio: https://podcasts.apple.com/us/podcast/new-media-show-audio/id392545649
Apple Podcasts - Video:
https://podcasts.apple.com/us/podcast/new-media-show-video/id392545647
YouTube: @geeknews" target="_blank">https://www.youtube.com/@geeknews and @RobGreenlee" target="_blank">https://youtube.com/@RobGreenlee
Rob Greenlee
Twitter: https://twitter.com/robgreenlee
LinkedIn: https://www.linkedin.com/in/robgreenlee
Website: https://robgreenlee.com
Website: https://AdoreNetwork.com
Rob Greenlee is a seasoned podcasting expert, co-host of the New Media Show, and an influential voice in the digital content space.
Todd Cochrane
Twitter: https://twitter.com/geeknews
LinkedIn: https://www.linkedin.com/in/todd-cochrane-4a733a1/
Website: https://podcastinsider.com
Todd Cochrane is a podcasting pioneer, CEO of Blubrry, and co-host of the New Media Show. He shares his extensive knowledge of podcasting trends.
New Media Show
YouTube: https://www.youtube.com/c/NewMediaShow
X/Twitter: https://twitter.com/newmediashow
Website: https://newmediashow.com
TONIGHT’S LIVE SHOW – April 23, 2025 at 8 PM EST / 5 PM PST
Join Rob Greenlee and Todd Cochrane on this week’s New Media Show as we dig into the podcasting industry’s massive rebound—with U.S. podcast ad revenue soaring to $2.43 billion in 2024, up 26.4% year-over-year. What’s fueling this growth? Deeper brand integrations, AI-powered audience targeting, and the steady expansion of podcast networks.
We’ll explore highlights from the IAB/PwC Internet Advertising Revenue Report, which shows total digital ad revenue hit $258.6 billion—a signal that digital media is stronger than ever, despite global uncertainty. We’ll talk about where podcasting fits in this evolving landscape, and whether its 0.9% share of the pie is truly something to celebrate—or a wake-up call.
PLUS: Hear why The Diary of a CEO host Steven Bartlett turned down two $100 million podcast deals, and what that reveals about ad load, content control, and the real value of independence in today’s media ecosystem.
We’ll also ask: Could Netflix go all-in on video podcasts? With its success in show-branded audio and growing interest in the format, is it only a matter of time before creators start premiering on streaming platforms?
Other topics we may tackle:
-The rise of retail media and its $53.7B revenue leap
-Why mid-tier publishers are finally gaining market share
-SXM Media's climb and Spotify’s dominance in reach and downloads
-How AI is transforming media buying, creator partnerships, and content production in 2025
If you’re in podcasting, streaming, or media strategy—this episode is a must-watch. Bring your questions. Drop your hot takes. It’s all happening LIVE.
#podcasting2025, #NewMediaShow, #DigitalAdvertising, #Netflix, #VideoPodcasting, #StevenBartlett, #IAB, #PodcastTips, #MediaTrends, #AIContentCreation, #PodcastAdRevenue, #RobGreenlee, #ToddCochrane, #CreatorEconomy
New Media Show:
Apple Podcasts - Audio: https://podcasts.apple.com/us/podcast/new-media-show-audio/id392545649
Apple Podcasts - Video:
https://podcasts.apple.com/us/podcast/new-media-show-video/id392545647
YouTube: @geeknews" target="_blank">https://www.youtube.com/@geeknews and @RobGreenlee" target="_blank">https://youtube.com/@RobGreenlee
Rob Greenlee
Twitter: https://twitter.com/robgreenlee
LinkedIn: https://www.linkedin.com/in/robgreenlee
Website: https://robgreenlee.com
Website: https://AdoreNetwork.com
Rob Greenlee is a seasoned podcasting expert, co-host of the New Media Show, and an influential voice in the digital content space.
Todd Cochrane
Twitter: https://twitter.com/geeknews
LinkedIn: https://www.linkedin.com/in/todd-cochrane-4a733a1/
Website: https://podcastinsider.com
Todd Cochrane is a podcasting pioneer, CEO of Blubrry, and co-host of the New Media Show. He shares his extensive knowledge of podcasting trends.
New Media Show
YouTube: https://www.youtube.com/c/NewMediaShow
X/Twitter: https://twitter.com/newmediashow
Website: https://newmediashow.com