Aug. 5, 2026
Liquid Content Era Needs New Measurement
LIVE TODAY HERE: Wednesday, August 5, 2026, at 3:00 PM ET / Noon PT
The Creator Economy, including Podcast content, now spans audio, video, short clips, livestreams, newsletters, social platforms, and AI discovery. Yet much of the industry still values audiences through podcast downloads. Privacy issues are involved, and download measurement remains the primary focus until the industry decides to shift.
In this live episode, Host and Podcast Hall of Famer Rob Greenlee speaks with Steven Goldstein, founder and CEO of Amplifi Media, about the Liquid Content Era and why podcast measurement must evolve with it.
They will discuss:
- Why downloads no longer represent the complete audience
- Steven’s support for the AMP Accords
- Measuring plays, audiences, ad impressions, video, and clips
- Whether 30 seconds should qualify as a verified play
- How better measurement could affect creator value and advertising revenue
- What creators should begin measuring now
- How AI discovery may disrupt traditional podcast metrics
- Discuss Privacy concerns with deeper audience engagement data
Join us live and add your questions to the conversation.
Guest: Steven Goldstein
Founder and CEO, Amplifi Media
AmplifiMedia.com
Host: Rob Greenlee
Founder, Trust Factor Lab
Chairperson and 2017 Inductee, Podcast Hall of Fame
RobGreenlee.com
Subscribe and explore more episodes at NewMediaShow.com.
Want to create live audio and video show streams like this? Support Trust Factor Lab and New Media Show by checking out a StreamYard plan: https://streamyard.com/pal/d/5606177711325184
The Creator Economy, including Podcast content, now spans audio, video, short clips, livestreams, newsletters, social platforms, and AI discovery. Yet much of the industry still values audiences through podcast downloads. Privacy issues are involved, and download measurement remains the primary focus until the industry decides to shift.
In this live episode, Host and Podcast Hall of Famer Rob Greenlee speaks with Steven Goldstein, founder and CEO of Amplifi Media, about the Liquid Content Era and why podcast measurement must evolve with it.
They will discuss:
- Why downloads no longer represent the complete audience
- Steven’s support for the AMP Accords
- Measuring plays, audiences, ad impressions, video, and clips
- Whether 30 seconds should qualify as a verified play
- How better measurement could affect creator value and advertising revenue
- What creators should begin measuring now
- How AI discovery may disrupt traditional podcast metrics
- Discuss Privacy concerns with deeper audience engagement data
Join us live and add your questions to the conversation.
Guest: Steven Goldstein
Founder and CEO, Amplifi Media
AmplifiMedia.com
Host: Rob Greenlee
Founder, Trust Factor Lab
Chairperson and 2017 Inductee, Podcast Hall of Fame
RobGreenlee.com
Subscribe and explore more episodes at NewMediaShow.com.
Want to create live audio and video show streams like this? Support Trust Factor Lab and New Media Show by checking out a StreamYard plan: https://streamyard.com/pal/d/5606177711325184