June 25, 2026

Is real-time AI changing live sports media and the future of new media itself? | Shalini Ananda #667

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Is real-time AI changing live sports media and the future of new media itself?

In this episode of The New Media Show, Rob Greenlee talks with Dr. Shalini Ananda, founder and CEO of Neuron Systems, about how multi-agent AI is creating more interactive, personalized, and fan-driven sports experiences.

They explore AI-powered sports conversations, real-time audience participation, multilingual fan communities, specialized AI agents, creator tools, AI-generated shows, trust, guardrails, hallucinations, labeling, and why the human role remains central as AI becomes more capable.

Shalini shares how Neuron Systems is building live NBA, FIFA, NFL, cricket, and women’s soccer experiences where fans do more than watch—they help shape the conversation, create clips, form communities, and interact with AI agents in real time.

This is a look at where live sports, creator media, podcasting, AI agents, and audience engagement may be heading next.

Learn more about Neuron Systems: https://neuronsystems.org

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