Nov. 21, 2024
Independent Creators Just Overtook Mainstream Media
Coming TODAY on the New Media Show LIVE - November 20th at 8 pm EST / 5 pm PST, we cover the biggest stories in podcasting and digital media!
Here’s what’s on the agenda:
In this compelling episode of the New Media Show, Rob Greenlee and Todd Cochrane explore the groundbreaking changes reshaping the podcasting and media industry. As technology, platforms, and creator strategies evolve, the future of podcasting is pivoting. We seem to be moving beyond the traditional RSS-based ecosystem into a new era driven by direct uploads, APIs, and video dominance.
Key Discussion Points:
The Future of RSS-based Podcasting
RSS has been the backbone of podcasting, enabling open and decentralized distribution. However, platforms like Spotify, YouTube, and Apple are pushing more direct uploads and likely increased focus on API-based publishing models, offering creators advanced analytics and monetization options. What does this shift mean for independent creators and the broader podcasting landscape?
Advertising and the Rise of Video
Advertising trends favor video content for higher engagement and profitability. We’ll examine how platforms prioritize video podcasts and the pressure on creators to adapt. Is audio podcasting being left behind, or does it remain a vital part of the ecosystem?
From Podcaster to Creator
A “podcaster” identity is evolving into a listener/viewer term as creators embrace multi-platform strategies. Spotify, LinkedIn, X/Twitter TikTok, Facebook, Rumble, Bluesky, Snapchat, Pinterest, Threads, Instagram, and YouTube shape content consumption with short-form, long-form, and visual-first formats. Are we seeing the end of the “podcaster” label that creators call themselves and a shift toward broader online media creator roles?
Independent Media Mostly Replaces Mainstream Media in Reach
Podcasting, as defined by the audience, has matured from a niche, rebellious medium into a mainstream force. We’ll discuss how independent creators can stand out in a space increasingly dominated by corporate-backed content and what the shift to the mainstream means for authenticity and creative freedom.
The Changing Podcast Ecosystem
Apple’s move toward premium podcasting and the potential rise of API-based publishing, including its already deployed direct upload for premium podcasts, could signal a shift away from RSS syndication. What challenges and opportunities does this create for creators, current podcast hosts, and download-based ad sales? We’ll also explore how platforms like Spotify and YouTube reshape podcast distribution, monetization, and global audience consumption.
The Bright But Different Future of Podcasting
Podcasting’s future holds exciting opportunities but will look different from its origins. From video-first strategies to new monetization models, creators must adapt to remain relevant and growing. We’ll share predictions on where the industry is heading and how creators can thrive in this rapidly changing landscape.
Why It Matters:
This episode explores the forces driving podcasting’s evolution and what it means for creators, platforms, and audiences. Whether you’re an experienced podcaster, a new creator, or an industry professional, this discussion will offer insights into the challenges and opportunities ahead.
Join us LIVE on Wednesday, Nov 20th, 2024, at 8 PM EST / 5 PM PST as we unpack the future of podcasting and what it means for YOU.
Don’t miss this critical conversation about the next era of podcasting.
Don’t miss this live show packed with insights and analysis on the latest podcast moves!
Rob Greenlee
Twitter: https://twitter.com/robgreenlee
LinkedIn: https://www.linkedin.com/in/robgreenlee
Website: https://robgreenlee.com
Rob Greenlee is a seasoned podcasting expert, co-host of the New Media Show, and an influential voice in the digital content space.
Todd Cochrane
Twitter: https://twitter.com/geeknews
LinkedIn: https://www.linkedin.com/in/todd-cochrane-4a733a1/
Website: https://podcastinsider.com
Todd Cochrane is a podcasting pioneer, CEO of Blubrry, and co-host of the New Media Show. He shares his extensive knowledge of podcasting trends.
New Media Show
YouTube: https://www.youtube.com/c/NewMediaShow
Twitter: https://twitter.com/newmediashow
Website: https://newmediashow.com
The New Media Show features in-depth conversations on podcasting and digital media trends hosted by Rob Greenlee and Todd Cochrane.
Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show.
New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036
#podcastinglife #NewMediaShow #RobGreenlee #ToddCochrane #podcast #podcasting #NewMedia #PodcastNews
Here’s what’s on the agenda:
In this compelling episode of the New Media Show, Rob Greenlee and Todd Cochrane explore the groundbreaking changes reshaping the podcasting and media industry. As technology, platforms, and creator strategies evolve, the future of podcasting is pivoting. We seem to be moving beyond the traditional RSS-based ecosystem into a new era driven by direct uploads, APIs, and video dominance.
Key Discussion Points:
The Future of RSS-based Podcasting
RSS has been the backbone of podcasting, enabling open and decentralized distribution. However, platforms like Spotify, YouTube, and Apple are pushing more direct uploads and likely increased focus on API-based publishing models, offering creators advanced analytics and monetization options. What does this shift mean for independent creators and the broader podcasting landscape?
Advertising and the Rise of Video
Advertising trends favor video content for higher engagement and profitability. We’ll examine how platforms prioritize video podcasts and the pressure on creators to adapt. Is audio podcasting being left behind, or does it remain a vital part of the ecosystem?
From Podcaster to Creator
A “podcaster” identity is evolving into a listener/viewer term as creators embrace multi-platform strategies. Spotify, LinkedIn, X/Twitter TikTok, Facebook, Rumble, Bluesky, Snapchat, Pinterest, Threads, Instagram, and YouTube shape content consumption with short-form, long-form, and visual-first formats. Are we seeing the end of the “podcaster” label that creators call themselves and a shift toward broader online media creator roles?
Independent Media Mostly Replaces Mainstream Media in Reach
Podcasting, as defined by the audience, has matured from a niche, rebellious medium into a mainstream force. We’ll discuss how independent creators can stand out in a space increasingly dominated by corporate-backed content and what the shift to the mainstream means for authenticity and creative freedom.
The Changing Podcast Ecosystem
Apple’s move toward premium podcasting and the potential rise of API-based publishing, including its already deployed direct upload for premium podcasts, could signal a shift away from RSS syndication. What challenges and opportunities does this create for creators, current podcast hosts, and download-based ad sales? We’ll also explore how platforms like Spotify and YouTube reshape podcast distribution, monetization, and global audience consumption.
The Bright But Different Future of Podcasting
Podcasting’s future holds exciting opportunities but will look different from its origins. From video-first strategies to new monetization models, creators must adapt to remain relevant and growing. We’ll share predictions on where the industry is heading and how creators can thrive in this rapidly changing landscape.
Why It Matters:
This episode explores the forces driving podcasting’s evolution and what it means for creators, platforms, and audiences. Whether you’re an experienced podcaster, a new creator, or an industry professional, this discussion will offer insights into the challenges and opportunities ahead.
Join us LIVE on Wednesday, Nov 20th, 2024, at 8 PM EST / 5 PM PST as we unpack the future of podcasting and what it means for YOU.
Don’t miss this critical conversation about the next era of podcasting.
Don’t miss this live show packed with insights and analysis on the latest podcast moves!
Rob Greenlee
Twitter: https://twitter.com/robgreenlee
LinkedIn: https://www.linkedin.com/in/robgreenlee
Website: https://robgreenlee.com
Rob Greenlee is a seasoned podcasting expert, co-host of the New Media Show, and an influential voice in the digital content space.
Todd Cochrane
Twitter: https://twitter.com/geeknews
LinkedIn: https://www.linkedin.com/in/todd-cochrane-4a733a1/
Website: https://podcastinsider.com
Todd Cochrane is a podcasting pioneer, CEO of Blubrry, and co-host of the New Media Show. He shares his extensive knowledge of podcasting trends.
New Media Show
YouTube: https://www.youtube.com/c/NewMediaShow
Twitter: https://twitter.com/newmediashow
Website: https://newmediashow.com
The New Media Show features in-depth conversations on podcasting and digital media trends hosted by Rob Greenlee and Todd Cochrane.
Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show.
New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036
#podcastinglife #NewMediaShow #RobGreenlee #ToddCochrane #podcast #podcasting #NewMedia #PodcastNews