March 27, 2025
How Does RSS Podcasting Stay Competitive in Video World
LIVE NEW MEDIA SHOW - Weds, March 26, 2025 | 8 PM EST / 5 PM PST
Join hosts Rob Greenlee and Todd Cochrane as they dive into the biggest stories and groundbreaking insights in podcasting and digital media! This live episode explores the fresh-off-the-press findings from The Infinite Dial 2025, pivotal insights into podcasting trends, social media regulation, online audio consumption, and the digital shift in car audio.
🎙️ Podcast Consumption Hits Record Levels:
A staggering 70% of Americans age 12+ have now listened to a podcast.
51% have even ventured into watching video podcasts.
Combined, 73% of Americans now consume podcasts in audio or video formats—that’s around 210 million people!
Monthly podcast listeners now make up 55% of Americans age 12+.
The Rise of Video in Podcasting:
48% of podcast consumers enjoy podcasts in both audio and video formats.
YouTube emerges as the dominant platform, with 33% of U.S. weekly podcast listeners tuning in.
A notable increase in video podcast consumption among men (57%) compared to women (52%).
Edison’s Lazovick highlights the importance of embracing video alongside audio podcasts, emphasizing a balanced approach for creators.
📱 Social Media Faces Growing Calls for Regulation:
Social media now reaches 86% of Americans—about 248 million people.
Nearly half (48%) support banning social media for anyone under age 16.
🎧 Online Audio Continues Its Expansion:
An all-time high of 79% of Americans age 12+ listen to online audio monthly (approximately 228 million).
Particularly diverse listening preferences among the 55+ demographic.
🚗 Car Audio Goes Digital:
40% of car riders/drivers aged 18+ have access to Apple CarPlay or Android Auto.
Active usage continues to grow, significantly transforming in-car listening habits.
📺 Smart TVs and Social Trends:
Smart TVs now present in 75% of American homes.
X (formerly Twitter) sees slight usage gains, notably among Republicans.
TikTok faces uncertainty; 39% of its monthly users would switch to Instagram if TikTok were banned.
🌟 Gen Z's Preference for Video:
New exclusive data from Coleman Insights and Amplifi Media reveals just 10% of Gen Z podcast listeners exclusively consume audio, highlighting a generational shift towards video.
However, audio-only podcasts remain significant, especially among Gen Z audio-drama fans.
📈 Metrics Matter - Audio vs. Video Analytics:
Clarifying what counts as a "play" in Apple Podcasts Connect and highlighting discrepancies between platform analytics.
Insights from Bumper's analysis emphasize caution in merging metrics from YouTube, Spotify, and Apple.
Emphasis on shifting from download-focused metrics to consumption-based metrics.
🔮 Industry Trends & Future Directions:
Hosts Rob and Todd respond to community feedback on industry fatigue around discussions about AI and the audio vs. video debate.
Introduction and evaluation of "Audio Shake," an AI tool designed to isolate overlapping voices.
Debate on the effectiveness and listener experience impacts of emerging AI-driven audio enhancements.
New features from Pocket Casts aimed at improving the web-based podcast listening experience.
🌐 Platform Innovations:
Discussion on RSS alternatives, with Rob proposing HLS (HTTP Live Streaming) as a forward-thinking approach to centralized hosting.
Mention of Flightcast.com as a potential model for future podcast distribution strategies beyond Spotify and YouTube.
Don't miss this engaging live session, packed with actionable insights, strategic industry trends, and thought-provoking debates. Whether you're a content creator, digital media professional, or simply passionate about the evolving world of podcasting, this episode will equip you with the knowledge to navigate the industry's future confidently.
New Media Show:
Apple Podcasts - Audio: https://podcasts.apple.com/us/podcast/new-media-show-audio/id392545649
Apple Podcasts - Video:
https://podcasts.apple.com/us/podcast/new-media-show-video/id392545647
YouTube: @geeknews" target="_blank">https://www.youtube.com/@geeknews and @RobGreenlee" target="_blank">https://youtube.com/@RobGreenlee
Rob Greenlee
Twitter: https://twitter.com/robgreenlee
LinkedIn: https://www.linkedin.com/in/robgreenlee
Website: https://robgreenlee.com
Website: https://AdoreNetwork.com
Rob Greenlee is a seasoned podcasting expert, co-host of the New Media Show, and an influential voice in the digital content space.
Todd Cochrane
Twitter: https://twitter.com/geeknews
LinkedIn: https://www.linkedin.com/in/todd-cochrane-4a733a1/
Website: https://podcastinsider.com
Todd Cochrane is a podcasting pioneer, CEO of Blubrry, and co-host of the New Media Show. He shares his extensive knowledge of podcasting trends.
New Media Show
YouTube: https://www.youtube.com/c/NewMediaShow
X/Twitter: https://twitter.com/newmediashow
Website: https://newmediashow.com
Join hosts Rob Greenlee and Todd Cochrane as they dive into the biggest stories and groundbreaking insights in podcasting and digital media! This live episode explores the fresh-off-the-press findings from The Infinite Dial 2025, pivotal insights into podcasting trends, social media regulation, online audio consumption, and the digital shift in car audio.
🎙️ Podcast Consumption Hits Record Levels:
A staggering 70% of Americans age 12+ have now listened to a podcast.
51% have even ventured into watching video podcasts.
Combined, 73% of Americans now consume podcasts in audio or video formats—that’s around 210 million people!
Monthly podcast listeners now make up 55% of Americans age 12+.
The Rise of Video in Podcasting:
48% of podcast consumers enjoy podcasts in both audio and video formats.
YouTube emerges as the dominant platform, with 33% of U.S. weekly podcast listeners tuning in.
A notable increase in video podcast consumption among men (57%) compared to women (52%).
Edison’s Lazovick highlights the importance of embracing video alongside audio podcasts, emphasizing a balanced approach for creators.
📱 Social Media Faces Growing Calls for Regulation:
Social media now reaches 86% of Americans—about 248 million people.
Nearly half (48%) support banning social media for anyone under age 16.
🎧 Online Audio Continues Its Expansion:
An all-time high of 79% of Americans age 12+ listen to online audio monthly (approximately 228 million).
Particularly diverse listening preferences among the 55+ demographic.
🚗 Car Audio Goes Digital:
40% of car riders/drivers aged 18+ have access to Apple CarPlay or Android Auto.
Active usage continues to grow, significantly transforming in-car listening habits.
📺 Smart TVs and Social Trends:
Smart TVs now present in 75% of American homes.
X (formerly Twitter) sees slight usage gains, notably among Republicans.
TikTok faces uncertainty; 39% of its monthly users would switch to Instagram if TikTok were banned.
🌟 Gen Z's Preference for Video:
New exclusive data from Coleman Insights and Amplifi Media reveals just 10% of Gen Z podcast listeners exclusively consume audio, highlighting a generational shift towards video.
However, audio-only podcasts remain significant, especially among Gen Z audio-drama fans.
📈 Metrics Matter - Audio vs. Video Analytics:
Clarifying what counts as a "play" in Apple Podcasts Connect and highlighting discrepancies between platform analytics.
Insights from Bumper's analysis emphasize caution in merging metrics from YouTube, Spotify, and Apple.
Emphasis on shifting from download-focused metrics to consumption-based metrics.
🔮 Industry Trends & Future Directions:
Hosts Rob and Todd respond to community feedback on industry fatigue around discussions about AI and the audio vs. video debate.
Introduction and evaluation of "Audio Shake," an AI tool designed to isolate overlapping voices.
Debate on the effectiveness and listener experience impacts of emerging AI-driven audio enhancements.
New features from Pocket Casts aimed at improving the web-based podcast listening experience.
🌐 Platform Innovations:
Discussion on RSS alternatives, with Rob proposing HLS (HTTP Live Streaming) as a forward-thinking approach to centralized hosting.
Mention of Flightcast.com as a potential model for future podcast distribution strategies beyond Spotify and YouTube.
Don't miss this engaging live session, packed with actionable insights, strategic industry trends, and thought-provoking debates. Whether you're a content creator, digital media professional, or simply passionate about the evolving world of podcasting, this episode will equip you with the knowledge to navigate the industry's future confidently.
New Media Show:
Apple Podcasts - Audio: https://podcasts.apple.com/us/podcast/new-media-show-audio/id392545649
Apple Podcasts - Video:
https://podcasts.apple.com/us/podcast/new-media-show-video/id392545647
YouTube: @geeknews" target="_blank">https://www.youtube.com/@geeknews and @RobGreenlee" target="_blank">https://youtube.com/@RobGreenlee
Rob Greenlee
Twitter: https://twitter.com/robgreenlee
LinkedIn: https://www.linkedin.com/in/robgreenlee
Website: https://robgreenlee.com
Website: https://AdoreNetwork.com
Rob Greenlee is a seasoned podcasting expert, co-host of the New Media Show, and an influential voice in the digital content space.
Todd Cochrane
Twitter: https://twitter.com/geeknews
LinkedIn: https://www.linkedin.com/in/todd-cochrane-4a733a1/
Website: https://podcastinsider.com
Todd Cochrane is a podcasting pioneer, CEO of Blubrry, and co-host of the New Media Show. He shares his extensive knowledge of podcasting trends.
New Media Show
YouTube: https://www.youtube.com/c/NewMediaShow
X/Twitter: https://twitter.com/newmediashow
Website: https://newmediashow.com