Why you need PASSION as an entrepreneur | Richard Richardson aka RichERich - Ep 168

0:04 Dr Steve: Hey, folks, Dr. Steve? Here, Steve Green, make the great experience. Podcast. Dr Steve: we're coming up on episode 200. Can you believe it? It's actually more than that, because some of you know this story. At 1 point I had to redo the podcast lost 122 episodes. Dr Steve: Yeah, how about that? So anyway, we got a guest today, I think you're going to really enjoy what he's going to have to say. Dr Steve: So, Richie, Rich Richard, rich rich. How you doing. Richard Richardson: I'm good. How are you doing, sir? Dr Steve: Let me let me tell the world about you a little bit. Okay. And my guest, Richard Richardson. Dr Steve: Aka, Richie rich like the comic book, right? He is a strategist, storyteller, business architect with a passion for unlocking potential.

0:51 Dr Steve: Love it! You know what I do. Dr Steve: We're kindred souls here. He's the founder and chief equity officer of Richie Rich, Llc. Dr Steve: Built a dynamic agency founded on data, creativity, and detailed values. But beneath professional success is a story of grit, curiosity and purpose. We'll learn more about that. His early career included pivotal roles in sales, branding and business development, where he gained firsthand insight to market dynamics and using psychology. Dr Steve: Rich always knew he was destined to build something on his own, something meaningful, strategic, and legacy driven. I like that, too. Dr Steve: 2021, a restructured Richie Rich, Llc. As a boutique agency, specializing in transformation, sorry transforming brands through tailored strategy, data insights, creative storytelling Dr Steve: company's foundation rests in the acronym, passion.

1:42 Dr Steve: partnership, articulation, sustainability, solutions, integrity, optimism, and nostalgia Dr Steve: can be a quiz on that later. But it also mirrors Rich's own leadership. Style. His approach to business is simple but powerful. The right strategy doesn't just solve problems. It unlocks new possibilities. I like they got a lot going on. This is great. This mindset has fueled the growth of Richie Rich, Llc. And empowered countless brands to redefine their presence, amplify their voice and scale with clarity of purpose. Let's start with this. Dr Steve: So you went out on your own about 4 years ago, right? Dr Steve: Which, if my memory serves me correctly right in the middle of Covid, right.

2:24 Richard Richardson: Right after. Yeah, pretty much. Dr Steve: Covid hit everything. Kind of shifted a lot of pivoting the P. Word thrown around many, many times. Why, then, was there something you woke up one day and said, It's the day, or was something you planned something you strategized about, because those of us who are in the business strategic place sometimes have a little bit of a tendency to overthink our own decisions like the shoemaker and the shoe. Dr Steve: I'm not sure if that was you or not. But let's talk. Let's start with there. So you're on. You tried to go on your own. What? What precipitated that? What was your singular. Richard Richardson: It wasn't my 1st time on my own, so I've had. I've had multiple businesses which I still own. And after my original Richie Rich was founded almost 28 years ago. So so that was the original. And we were building building out. And we were more of a Brand Activation Company but in supporting certain customers, and we did a large promotional event and activating their brand. And they never paid. So I ended Richard Richardson: up paying out of pocket about 200,000, making sure all my vendors were whole. And that's when I decided to go in into the real world or into the rest of the world. Let's put it that way and work for corporate, which was going to be a temporary stint. But I spent 20 something years there. So when I came I got tired of the corporate rat race, and that kind of inspired me to go back into doing my own thing, and that's when I restructured Richie Rich from Richard Richardson: what it was to what it is today, and what you read in the bio to doing what I do now. So it wasn't my like 1st rodeo and then going on my own. But it was right after right during Covid, I mean, let's say, the coming down of Covid and the back end of the Covid lane. So yeah, it wasn't a difficult timing to be launching any business for anybody, or restructuring or anything like that.

4:12 Richard Richardson: But you know, if you are, I all strongly believe, and I tell it to the customers that I deal with. Now, if you're passionate about your product or service, and you're good at what you do. That will get you a long way versus if you were launching a business to be truly transactional after covid. You may not have made it so far. Dr Steve: Certainly would have struggled. Dr Steve: I love this quote. I love this quote. The right strategy doesn't just solve problems. It unlocks new possibilities. Dr Steve: And I think the real loaded word. There is strategy. Richard Richardson: Right. Dr Steve: You're a brand strategist. Right? Let's talk about that. The listenership of this podcast. Is often a lot of Dr Steve: up and coming entrepreneurs, students of entrepreneurship. Some haven't even really gotten into the Dr Steve: boots on the ground level yet. They're kind of learning. But Dr Steve: how does somebody come up with a strategy? I know this. Don't give way to Stewart here, but Dr Steve: is this just they meet with you, and you sort of break it down, and then, in your infinite wisdom come up with something, or is it based on metrics? Is a little bit of everything. How do you do it?

5:19 Richard Richardson: It's a little bit of everything. I think the initial strategy is about understanding where their passion is and what they love doing. Because I think if you do what you love, you're always going to make money at it. And if you're just doing it because it's to make money, you're just you're clocking in and clocking out. So I think, understanding where their passion lies and what made the spark for them to do, what they want to be doing or what they're doing. Now. I think that to me that Richard Richardson: part of it it really defines how you build out your strategy for them, because then the strategy revolves around their passion. And now it's something that they don't have to think about or rehearse or anything, because they're automatically going to do it right? So I think, finding that in that real spark, or that what wakes them up in the morning to get out and do what they're going to do and building your strategy around. That, I think, is the most important part Richard Richardson: versus just Richard Richardson: partially listening to what they're saying. Build out the strategy the way you think it should work for that specific product or service, and then hoping it's going to work, because now you're forcing them to fit into a box that they may not necessarily fit into. So I think each strategy is very unique. It's built around the person and their passion. And now it's not something you have to train them on. You need to incorporate different aspects to make sure that it helps them and catapults them to Richard Richardson: next level. But it's not. You don't have to retrain them on what they're already good at. Right? So I think that's that's the key, I think, to unlocking that initial strategy. Then the rest.

6:44 Dr Steve: I want to repeat something you just said Rich. You don't have to retrain them on something. They're already good at right. My observation. 1st of all, entrepreneur wannabes out there do not become an entrepreneur just to create a job for yourself. Dr Steve: I think rich. I think you can agree with me on that, and and you used to. Richard Richardson: Totally, agree. Dr Steve: I think 5 times since we came on the show, because it's important to you, and I want to explore that in a sec. Dr Steve: But here's the deal. Dr Steve: unlocking new possibilities. Right? So the what I'm hearing you say, which I think is beautiful is, you find what you really like to do love to do, have some juice for right? And then you develop hone your skills within that niche what's called niche.

7:31 Richard Richardson: Let's call it next. Dr Steve: So new. What? What could be a new possibility? So I'm thinking, I'm going to sell widgets right? I'm going to sell poker chips right. I got my lucky green poker chip here, and and somehow, along the way I say, you know what I got a strategy to sell poker chips. I didn't even realize. Dr Steve: I can also sell little toy cars I always look at just on my desk. So is is it that simple, or is it? Is it more intuitive? Is it looking at the market, and see what opens up. Richard Richardson: I think it's more intuitive. I mean, most of what I found was is anybody that's passionate about what they're trying to put together, whether it be a product or service at some point in time they were disappointed with what they were receiving from a product or service, and they had an idea that they came up with. Typically, that's how it usually works. It's not like randomly. They were sitting there and they went. Oh, you know what I should just create this.

8:25 Richard Richardson: They came across something where they had an Aha moment and went. You know what. It would be nice if I had this, and we all have those moments. But there's few of us that say, let me capitalize on that moment and take it to the next level and take it into a concept and build it out and create a business out of it. Right? So and so that, I think, is where it starts from. So most people. That's where they're at. Most people are not. And so they have experienced something which tells them Richard Richardson: you know what there is a need for this, or there is a need for that, and then they build out on it. So usually there is a base for it. But sometimes what they miss on doing is finding out. Okay, there is a need for it. But why is there a need for it? Right? Who is not? Who is not capturing that space. And why is there a vacuum, and is the vacuum there on purpose, or is the vacuum there? Because it's hard to produce or to get there, or to provide Richard Richardson: if it's a service. Well, why is that vacuum there? And I think sometimes we they miss that they go only on the passion, which is important. But sometimes you have to find out the why that vacuum is there right? Is it because it's a huge investment upfront? Is it? Because it's dog eat dog in that world, and the top people are going to crush you if you get into that that space. So it could be a lot of reasons, but doing that exploration, then figure out your competition Richard Richardson: and then building that out. I mean all that data still has to come into play. I mean having passion and knowing there is a niche for something is one aspect of it. But that's like 30% of you know the way there, or 33% of the way there, you still got to figure out, why is there that vacuum? And maybe nobody wants it anymore? I mean, if somebody came up today and go. It'd be great if I created an 8 track.

10:02 Richard Richardson: Well, a track has came and went, and it's gone right. So. Dr Steve: Be dating yourself a little bit. There might not be. People listening. Don't even know what an H. Dr Steve: It's it's an old thing. It's an old thing. Well, no, listen. What you're really saying, which is so true Dr Steve: is a classic business principle. So listen up, folks out there. Rich Richie Rich gave you some brilliance here. You got to know what problem people have. Dr Steve: You're kind of calling up the vacuum right? And then how do you solve that problem right? Nobody's gonna buy something. They don't need. Richard Richardson: Everybody's going to buy something they have to have. Dr Steve: Right, especially if you position yourself as the go-to person.

10:42 Dr Steve: the best solution, the subject matter expert. Whatever you want to call yourself. Dr Steve: let me ask you about this. I love your Dr Steve: your anachronism here, your little anagram passion. So I'm going to. I'm going to kind of give you each one. Dr Steve: Okay, so P. Is for partnership. Right? Dr Steve: Love it. So you're talking like joint venture collaborative. Richard Richardson: Right, so. Dr Steve: I got 7 letters here. So let's talk about each one for a minute. So P. Is for partnership. What does that mean to you. What does that mean in terms of you? Richard Richardson: We see coaching your people Richard Richardson: person that comes into our business as a partner. So when we work with, they're not just a customer of ours. We we get involved with ourselves in their business. We wanna understand where they're at. So we see it as a partnership because we're looking for long term growth with them not necessarily come into a job. Walk out, you know.

11:32 Dr Steve: You win when they win, and vice versa. Richard Richardson: Correct, correct. Dr Steve: Beautiful. Okay, this is like an sat word here, folks, articulation. Dr Steve: love it. A is P is for partnership. A is for articulation. So let let break that down. Clarify what you mean. There. Richard Richardson: So, and people sometimes don't know how to explain what they do and how they do it. And I think that's part of what we help them, help them achieve. It could be internally, or it depends on their type of the business. If it's niche bringing in partnerships people that are better in that realm to help them really communicate what they're trying to do or delve down. So it's simplified in a way that their target audience can understand right cause. So I think that's that's kind of where what we try to do.

12:14 Dr Steve: So clarity of message. A little story about my my trauma in my past. Richard Richardson: Something you do. Dr Steve: That is true. Yeah, I am big on clarity message. When I was in 5th grade they had a spelling bee at my school. Dr Steve: and it was 3 of us left. Dr Steve: I don't remember. I don't remember. I got Dr Steve: can't remember the other 2 people's names, but I got my word wrong. The other person got their word wrong. So if the person the 3rd person was a girl got it right, she won. Dr Steve: and the word was elucidate or elucidation Dr Steve: I forget. But elucidation means basically the same thing as articulation to make clear, to make lucid. Dr Steve: And she spelled it right. And I never forgot that word. I didn't even know what it meant. I went home and asked my mom what it meant, and I think I pronounced it wrong. I think I call it like elucid or something. She's like what.

13:06 Dr Steve: So I lost a spelling bee, and I wasn't even that great a spell. But I had a good memory, which was what helped. All right. P. Is for passion. A is for articulation. Dr Steve: We got 2 s's sustainability, which is pretty important to business and solutions. So what do you got for us here. Richard Richardson: Well, from a sustainability standpoint. I think whatever you build, you need to have a manner that your base is strong, and I think companies sometimes, miss that. So that's where we kind of get out a little bit of the marketing. And more looking at, how do you build brand equity? It could sort of sustainability is, you know, your right employees in the right positions. If you're in manufacturing, you have enough lines to fulfill what your volume that you're trying to your 3.

13:47 Richard Richardson: So what depending on your industry, your sustainability can mean multiple things. But the whole idea is that you have a strong base that you can grow on and our goal coming in, you can market something if you have a weak base, because once you start bringing in the volume and the business and people coming in. You know, your weakest link is what's gonna crack, right? It's what's gonna Richard Richardson: hold you back. And for us, it's it's looking to make sure that companies have all those pieces in the mix, and sometimes it's it's as simple as Richard Richardson: they don't outsource the stuff. They don't have a bookkeeper, and they don't balance their books on a regular basis, and so that can create cash flow issues. And it could be simple things. But not that we get in from our perspective directly into that, but we ask a lot of questions because we're trying to figure out where are the weakest links within the business.

14:34 Richard Richardson: And then how do we help them solve those? And it could be outsourcing and bringing in people so that they are strong on their feet, and that the things that we don't know is what is going to give us a little bit of a hiccup, more so than the stuff that we're right in front of us that we could have fixed ahead of time. Dr Steve: Yeah, hey, take home message here. Business people Dr Steve: is, do what you're really good at outsource. The rest Dr Steve: I know sometimes it's tough, because it might cost. Dr Steve: And you but if you're not a good bookkeeper, don't, don't kill yourself bookkeeping to distract yourself from your service, deliverable or whatever you actually do Dr Steve: rich. Allow me this. If you could have a 3rd S. Can I suggest a 3? rd S. And it's not. It's not Steve it could be, though.

15:18 Richard Richardson: No. Dr Steve: I don't know scalability. Dr Steve: That's a good one. That's a good one. So you could do passion. Dr Steve: Okay? Dr Steve: But you got 2 good ones there because they're important, right? They're big. This is great stuff people. I hope you're digging as much as I am here. All right. P. For partnership. A articulations, s sustainability, S solutions, maybe a 3rd scalability. Biggie. Here I love the last 3. Dr Steve: I integrity. What is a business without integrity? Richard Richardson: True. Dr Steve: It's not because if you're the business right, I'm my brand, Richie Rich. You are the brand a lot of people. If you're an entrepreneur. You are your brand, your image, your integrity, your authority. What's the word to use authenticity? Right.

16:06 Richard Richardson: Right. Dr Steve: Super big, right? Why? So? Why is it so important? Richard Richardson: It's important, because it's it's that's how you build trust. And that's how people believe that you're going to do what you're going to do right. So for our standpoint. That's kind of how the culture I've built, and with the team that I have that are direct employees and and part of the team. I mean, it's it's just saying like it is, I mean, do we all make mistakes? Yeah, we do. But don't try to cover it up. This is the mistake that happened. Here is a solution I'm going to be putting in place to fix it. And here's how we move forward Richard Richardson: and be transparent and straightforward, and and maintain that. And I think that's the key to having a successful business and having long term partnerships, not just customers. Because, you know, if you're if you're they're okay with you making mistakes. It's just when you don't fess up to them, and when you don't have a solution, how you get out of it. I think that's when you have, and that's all part of integrity, right? And that's how they will refer you, and they will.

16:59 Richard Richardson: They will think about you first, st or they will make sure they send more people your way, or I mean, they're more open to be working with you if you're straightforward, upfront and honest, and we bring in a lot of people to help us help our customers. And but we also don't sit there and white label everybody, either. I mean, I'm bringing in so and so to help with this project I'm bringing in so and so to help with this for this and this reason. And so it's very straightforward. And we try not to do that. Richard Richardson: I mean, only if you're bidding on something that's government related, you white label just because you want to keep it very clean and simple and don't want to make it too confusing. But in a general basis, working with small businesses. You try to be very transparent, so they're not surprised. Dr Steve: Let me tell you something only takes one time Dr Steve: when you compromise your integrity, to bury your business.

17:46 Richard Richardson: Pretty much. Dr Steve: Right? I mean it. It's it's that important people. It's that important. Richard Richardson: Today. It's social media to that. One time turns into, you know, 1 million hits over a period of time. Dr Steve: And Hello! Richard Richardson: Stuff travels faster than the good stuff. Dr Steve: Richard Richardson. You've been in business, let's say, 5 years. That's about 16, whatever. 5 times that's around 1,700 days. How many, how many, how many days have you gone without some kind of problem you had to solve like 3. Richard Richardson: Very less than 10% of. Dr Steve: That's what I'm saying. But you're not making excuses about it. You're not. You're not burning it under something else. You're facing it. You're dealing with it, and that's what acting integrity means is, you do what you have to do to serve best. Best. Serve your client, base your community Dr Steve: all right. What are we up to? Oh.

18:40 Dr Steve: oh, oh, oh, oh! For optimism. Dr Steve: power of mindset power of positive mindset right? You know anybody who wants to hang around with negative people all day. Richard Richardson: No. Dr Steve: Do? No, do I? Richard Richardson: Nope. Dr Steve: Why, it's good. We got 2 positive people. By the way. Dr Steve: by the way, let me distract myself for a second. This is the make great experience. Podcast I am very proud and happy to have my guest, Richard Richardson, Aka, rich E. Rich. Dr Steve: I gotta tell you something. Dr Steve: This guy brought it in terms of his wardrobe. Dr Steve: I've got some serious wardrobe envy today. Yeah, I'm a little kind of boring with my wardrobe. I have like 50. Make the grade shirts I wear. That's all I wear and work. He's got this kind of richest guy. If you listen to this Dr Steve: kind of this, correct me if I'm wrong. Asian kind of Polynesian look going.

19:28 Dr Steve: I guess so. I guess so. Something like that. Dr Steve: It's like a Hawaiian shirt. But way cooler. Dr Steve: It's nice drinking. Richard Richardson: Great Father's Day gift. Dr Steve: Oh, man, man, I got to get the same kids you have, and I gotta. I didn't get anything for Father's day. Seriously, all right optimism. No, I mean, every one of these I keep saying is the best, but they're all great. And then the last one n. Nostalgia. How do you interpret that? What do you mean by that. Richard Richardson: I think it's it's really touching somebody's emotion, and the more you can. Dr Steve: Oh! Richard Richardson: Tie that into your brand, and touching back the things that they reminisce on, or tie back to, or can relate to, or can connect to. Those are the things that you're trying to do with with whatever we do. That's that's what we try to do for brands. Right. If once you capture who the target audience is, you want to bring them back to that childhood moment or that experience that they had, that they love, whether it be a product or service.

20:26 Richard Richardson: It's the same thing, right? You want them to create that. And maybe you're creating that experience with them. So if you're providing a service. Once you leave, you're leaving them with that. Wow! This was the greatest plumber ever that did. The went above and beyond. And then they're talking about you. So it's either leaving that lasting impression where they will talk about you, or bringing them back to a Richard Richardson: past history or memory, or something that is tied to your product, or service, or brand. Dr Steve: You know what it is. Can you finish this? Quote? Dr Steve: People don't care about you until they know how much you care. Right? Dr Steve: It's it's it's creating that feeling right? Richard Richardson: Right. Dr Steve: It's like how they learned to learn hallucinate because I got annoyed. I was angry.

21:10 Richard Richardson: Alright! Well. Dr Steve: Because you know what if you won the Spelling Bee, you got to go out to lunch with the principal? That was the prize. I don't know if that's a good prize or not. All right, let's try this here passion. Okay. Can you say them in order? Can you say the words in order. Dr Steve: I can. Richard Richardson: Say all the words in order. Dr Steve: Yeah, what's p. Richard Richardson: Partnership. Dr Steve: Good. Richard Richardson: Hey! Dr Steve: Hey? Dr Steve: Give me a P partnership. Give me a articulation. Richard Richardson: Articulation. Dr Steve: Sustainability, solution. Richard Richardson: Ability, solutions. Dr Steve: I for. Richard Richardson: Integrity. Dr Steve: Beautiful O, 4. Dr Steve: Optimism. Richard Richardson: Yep. Yeah. Optimism. Sorry. Dr Steve: We're gonna have another episode.

21:52 Richard Richardson: Go backwards. Dr Steve: We got a lot to talk about. We're kind of coming up on time. Next time you got to do them backwards. Richard Richardson: Backwards, forwards, backwards. Dr Steve: Solution, sustainability, articulation and partnership. I got it down already, but I'm cheating. Richard Richardson: No, but you have it on your screen. Dr Steve: That's true. I'm looking at them, hey? You know everybody else will do that. Dr Steve: Alright. Listen! If you could sum all this up Dr Steve: 1st of all, I love this conversation. I appreciate you taking time out of your schedule. We joke around a little bit, but this is a serious issue. People, if you're going to take the time and the energy Dr Steve: to invest, not just the money, but there is money involved, your life, your lifestyle, your credibility Dr Steve: in becoming an entrepreneur. You want to do it right the 1st time you want to work with people like Rich and myself who can give you the proper strategy. So you come out of the gate the right way.

22:43 Dr Steve: You don't want to get 2 years down the road and say, I wish I had, or I wish I knew, or why did I do that when I could have? Dr Steve: That's very frustrating, and sometimes it kills your business. There's no other way to say it. If you could sum everything up in maybe a little couple sentences that you would want to take home message to be Dr Steve: you know, to our listeners to business people, entrepreneurs, success seekers. How would you sum it up? Rich. Richard Richardson: I would sum it up in a simple way by saying. Richard Richardson: Follow your gut, and if you find, and if you find something that you think is is worthy of your time to invest more and develop and expand on. Don't worry about the naysayers. Follow your gut, do it on your part time until you figure it out and find out all the answers and and grow something because it takes it takes somebody unique to be an entrepreneur, and to take that extra step Richard Richardson: and to jump out of that comfort zone. And you're going to have a lot of people along the way. No, just don't do that. Just stay right here and do it this, and just keep doing this. And you were going to have a lot of pullbacks because they're not willing to take that leap, but surround yourself with other people that are like minded, that can encourage you, and then push you forward so that you can achieve those dreams and and maybe make something that was in your mind or a concept in your mind, a reality.

24:05 Richard Richardson: and help other people in the process by bringing that to life. Dr Steve: Love it. Dr Steve: So give give yourself a plug here. You got anything you want to give away. How would people reach you? Hopefully? People are compelled saying, I gotta talk to Richie rich. Richard Richardson: Hello! Dr Steve: I get with you. Richard Richardson: Well, I'm I'm on Linkedin so you could find me on Linkedin easily. So that's that's 1 place you could find me, and. Dr Steve: And we'll put the links in the show notes. Richard Richardson: So you'll put the links in for everybody. And we are actually, I was gonna bring some to show. But I I we are actually running a promotion on Linkedin and all of our social media platforms starting July first.st And it's gonna run for 3 months. And it's gonna be win with us. Promotion, and so we will be. We will be advertising stuff out there, not only from ourselves. It'll be discounts off. It'll be Richard Richardson: coupons off of your 1st invoice. It will be different things like that. But also we've got several, a lot of partners that are with us that are support us in different way shapes or form, and they're also going to be doing giveaways. So I think one of our partners that does placement for people, placement for positions and direct placement and stuff. They're going to be doing a percentage off of their normal charge.

25:16 Richard Richardson: So I think they're going to go from 40% to 25%. So a lot of these different offers are going to be out there. But it's our partners are giving us a lot to give out to our customers. So take a look online on there and follow us, starting then and follow us, starting now and then, you know. Take advantage of the win with us that's coming up in the next quarter. Dr Steve: Love it, hey? If you want, I'll give you something. You can add me to the list of your partners. Richard Richardson: Sounds like a plan, Steven. Dr Steve: There we go, all right. Listen get it with him on Linkedin. Reach out, connect message. Do your thing there. Dr Steve: my guest, Richard Richardson, Aka rich E. Rich. Dr Steve: I mean I it's hard to even summarize what we talked about in concisely because we've really covered a lot. But I think my take home message here is you got to get some juice about what you're doing. Get some passion, that passion. It's perfect. I don't know how long it took you to think of that, or if it's just one of those things that came to you at like 3 in the morning, and you hope you didn't forget by the time you got a place to write it down.

26:16 Dr Steve: But it's really strong, and it's just so true. It's really true. And it's it's obviously coming from a place of experience, because a lot of people get an entrepreneurship, and they're all like dull eye, like, Oh, my God! It's going to be so great. All I got to do is have energy, and I'll be good. It's not that simple, but it doesn't have to be complicated, either. If you got the right Dr Steve: process, and the right strategies, and the passion, the articulation, the sustainability, and all that jazz. Hey? You got 2 more minutes. Richard Richardson: Sure. Dr Steve: You want to play my favorite game here. It's called the Fave 5. Richard Richardson: Okay, yeah, yeah. So this is just to get to know you a little bit right? Dr Steve: What is your favorite color?

26:57 Richard Richardson: Favorite color, yellow. Dr Steve: Oh, yellow nice favorite food. Richard Richardson: Sushi, or a tuna, or something like that. Dr Steve: Lucy. Night man. Okay. Dr Steve: Favorite kind of music, favorite song. Richard Richardson: I kind of like a little bit of everything, but I would say I stuck a lot to Soca music, since I'm from the Caribbean. Dr Steve: What do you got? What a track you got in your. Richard Richardson: No 8, track. Dr Steve: Georgia right now. Nothing you got a favorite place vacationed. Or you guys like someplace. It's a special meeting to you. Richard Richardson: Favorite place anytime I could be with my family away somewhere and doing stuff qualities time with them. I think that's that would be my favorite place, so.

27:45 Dr Steve: Yeah. Hobby, your favorite hobby. Fast time, something to get you away from business a little bit. Richard Richardson: Golf. Dr Steve: Oh, there you go! Richard Richardson: Get out as much as I can. I'm not good at it, but hey, it gets you out. It gets me out there, and my son. Richard Richardson: They say it's a good way to ruin a good walk. Hey? You want you want a bonus? 6 question Richard Richardson: share. Dr Steve: Your favorite, podcast, host. Richard Richardson: Stephen Green. Dr Steve: How many people get that one? Right? It's it's like, it's incredible, all right, hey? Folks made the great experience. Another one's in the books like, I said, we're coming up on. 200 episodes might hit that definitely hit that this summer. Dr Steve: We'll see we're turning them out. We're doing what we got to do here, my guest, one last time, Richard Richardson, my buddy, rich, E. Rich, this guy is bringing some real value, some real things you got to think about, especially if you're just getting in. Hit him up on Linkedin. If you have any questions or anything you can comment when this gets posted in a few days. Of course you would have seen it by then, anyway. But that's how it works here. If you know anybody you think can benefit from this conversation.

28:53 Dr Steve: All I ask is that you share this. Dr Steve: It's not about me. It's not really even about Richie Rich. It's about young entrepreneurs, old entrepreneurs in between entrepreneurs. Dr Steve: learning the right stuff the 1st time getting advice from the best people that they can, that is one of the points of this. Podcast but it's also keeping people on track. I can tell you I've been doing this 32 years. Sometimes you think you got it together. Well, you start drifting just when you start relaxing is when you're gonna have trouble. Right? So you got to stay on. Course, it's always good to have a mentor. Dr Steve: Mentors are a good thing. Sometimes you got to pay for them, but it's money well spent because you're going to get back multiple. What you spend, maybe not even just in money, but in time savings in reduction, in stress and frustration all that jazz. So Dr Steve: you got at least one really good mentor on this podcast today.

29:45 Richard Richardson: Just day, 2. Dr Steve: Yeah, yeah, well, too. But you know, all right, that's it. Today. It's a wrap. Thank you again, everybody, and we will see you next time.