Oct. 8, 2025

The critical importance of innovation | Dr Kasia Hein-Peters - Ep 181

The critical importance of innovation | Dr Kasia Hein-Peters - Ep 181

Podcast Episode: Driving Innovation for Success with Dr. Kasia Hein-Peters **Host:** Dr. Steven Greene, The Success Doctor **Guest:** Dr. Kasia Hein-Peters, MD – Innovation Expert, Best-Selling Author, and Founder of Abante Scientific **Episode...

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Podcast Episode: Driving Innovation for Success with Dr. Kasia Hein-Peters

**Host:** Dr. Steven Greene, The Success Doctor  

**Guest:** Dr. Kasia Hein-Peters, MD – Innovation Expert, Best-Selling Author, and Founder of Abante Scientific  

**Episode Overview:**  
In this inspiring episode of the Make the Great Experience podcast, Dr. Steven Greene welcomes Dr. Kasia Hein-Peters, a global leader in pharmaceutical and medical innovation. With over two decades of experience leading strategic marketing for major companies like Merck, Eli Lilly, and Novartis, Dr. Kasia shares her journey from clinical medicine to pioneering innovations that impact millions worldwide.

**Key Topics Covered:**  

- Kasia’s transition from psychiatry physician to innovation leader in the pharmaceutical industry.  
- The significance of innovation in business growth, including incremental vs breakthrough innovations.  
- How small improvements keep products competitive, while radical innovations ensure long-term relevance and market leadership.  
- Practical examples of incremental innovation in healthcare and how companies can scale towards breakthrough changes.  
- Building innovation capabilities and managing risk to select the most impactful projects in a resource-constrained environment.  
- The importance of structured innovation management with frameworks and validated approaches.  
- Kasia's bestselling book, *Innovation Planner 2025*, designed as a hands-on workbook to help entrepreneurs and companies implement innovation systematically.  
- Cultural differences in innovation approaches – comparing American entrepreneurial “doers” versus more cautious European planning styles, and Poland’s emerging innovation ecosystem.  
- Advice for entrepreneurs on nurturing creativity while applying discipline to develop sustainable innovation culture.

**Notable Quotes:**  

- "Innovation is how almost every successful business grows." — Dr. Kasia Hein-Peters  

- "Incremental improvements keep you relevant today; breakthrough innovations shape your future." — Dr. Kasia Hein-Peters  

- "Creativity is not the problem. The challenge is selecting and executing the right innovative ideas." — Dr. Kasia Hein-Peters  

- "Entrepreneurial culture is just one of five types of innovation cultures. Knowing your culture matters." — Dr. Kasia Hein-Peters


**About Dr. Kasia Hein-Peters:**  
Dr. Kasia Hein-Peters is a best-selling author, international speaker, and innovation consultant dedicated to bringing meaningful science and technology advances to market. As founder of Abante Scientific, she coaches organizations and entrepreneurs worldwide to unlock innovation success, leveraging her extensive experience in global pharmaceutical marketing and commercialization.

**Connect with Dr. Kasia Hein-Peters:**  
- Website: abantascientific.com

- Book: *Innovation Planner 2025* (Available on Amazon Kindle and in print)  


**Why Listen:**  
If you are an entrepreneur, innovator, or business leader looking to grow your company through innovation, this episode sheds light on building a sustainable innovation pipeline and culture. Kasia provides practical frameworks and a mindset shift for transforming ideas into impactful results.


**Host’s Final Thoughts:**  
Innovation is key to lasting success — knowing when to improve and when to disrupt is what differentiates leaders from followers. With Kasia's expert guidance, you can plan your innovation journey with confidence.
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WEBVTT

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Hey, hey, hey, hey, hey, doctor Steven Green, the Success Doctor,

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here back with another exciting episode of your favorite podcast,

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Everybody's favorite podcast, to make the Great Experience Podcast.

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What do we do?

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We take you further down the road on your journey

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to success by sharing information, by introducing you to compelling,

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provocative guests like the one I have today, and giving

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you tools that you can put in action right away,

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like right away, like in five minutes, to get you

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going and accelerating your success journey. Who's ready? So I

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got a great guest today. We're going international. Okay, My

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guest is from the beautiful country of Poland. We can

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discuss that. And her name is Kasha Hein Peters. She

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is an MD with some serious credentials. She is a

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best selling author, speaker, expert in launching innovations in the

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pharmaceutical and medical device industries.

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How about that, huh?

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In her global leadership roles and strategic marketing major companies

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including merc Eli, Lilly and Novartis, she is part of

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teams that generated billions of dollars billions in sales of

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life saving medicines and medical devices.

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In twenty twenty.

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Two, she founded a bonte I hope I'm saying that right.

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Scientific to bring more innovations to the market, benefiting patients,

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healthcare professionals, and companies told us she's a heavyweight. To date,

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she's helped more than sixty organizations individuals through her innovation

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of innovation, management and commercialization, consulting, coaching, innovation education programs,

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and fractional executive services. This is a real treat, Kasha.

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I appreciate you coming on. Let's kind of get right

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to it. How did you get to this point? It

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sounds like you've done a lot in your career. You're

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still a young person. How did you get into How

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did you get into this?

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Is this something you just always liked growing up or was.

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There a spark that one day I said, oh I

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want to go down this path?

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So how did it? How did it work?

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So, first of all, thank you very much for inviting

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me to the podcast. I'm very excited to be here.

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It was it was actually a path, and I don't

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think I had a full visibility of where I am

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going and what I will achieve at the very beginning

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of this path, because I started as a young physician

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in Poland many years ago. Actually I did residence in psychiatry,

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and what happened very quickly afterwards. You know, Poland was

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going through enormous changes political and economical changes in the

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early nineties, and international pharmaceutical companies entered Poland for the

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first time after the Second World War. They actually provided

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a very interesting environment for people who wanted to change

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their careers, maybe away from clinical medicine to supporting innovations

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in industry. And I didn't view it exactly that way

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at that time, but I joined Eli Ley, which was

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the first company I worked for, and I think I

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was always curious. I was thinking, well, let me just

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try this different career path and see how it goes.

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And you know, then I really never looked back because

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I realized by working for Eli Lev then for merk

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that the impact of a person who works for the

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pharmaceutical industry might be sometimes bigger than the impact of

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an individual clinician, because once we introduce new drugs or

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in new medical devices, the impact positive impact is usually

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for millions and millions of people, unless obviously we talk

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about diseases, then it's smaller, but then again it may

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be life saving. So I never really looked back because

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I was thinking well, that's really what I want to do.

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I want to really innovate toward better health, and for

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a long long time the industry was allowing me to

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do that. And then finally I probably reached a point

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when I was thinking that I can add more value

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outside of the industry than inside. So that's when I left.

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It was soon after the pandemic in twenty twenty one.

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I set up my own company in twenty twenty two,

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and now I am helping smaller and mid sized companies

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to launch their innovations successfully.

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Very exciting to see, But I think you make a

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good point by as a clinical position, maybe you're seeing

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ten twenty people a day. I don't know exactly. I'm

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sure it's not thousands. Whereas you're right, if you're involved

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with an international brand, Lily is a big company, and

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so the other ones you listed, Merke et cetera, you

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can reach millions of people, which is a huge impact.

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Why is do you use the.

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Word innovation a couple of times? Why is that so important?

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Why is maybe to your why is that so important?

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In general?

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I think in general, when we think about the businesses

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that grow successfully, they almost always grow through innovations. And

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these could be small improvements so called incremental innovations, but

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this could be also break through innovations when they truly

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you break into a completely new market, break into or

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bring a completely new product or service. So, in multiple

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surveys done over the last ten to fifteen years, the

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statistics is very similar over and over again, and it

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is that way more than ninety percent of companies want

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to grow through innovations and only betting between about ten

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to twenty percent actually satisfied with their meeting their innovation

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and business goals. So even though innovation seems to be important,

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it also seems to be not always done in a

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way that kind of can completely help the company to

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achieve their goals. And I think that's why it's important

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to kind of pay a little bit more attention into

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how it is done in a company.

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Now, so password you both can can this company be

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successful making small refinement type changes to things and making

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growth radical innovation? It doesn't necessarily be the same product.

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How many products does your company have right now?

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So my company, so I am a solopreneur and I

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personally offer at this point in time, say three major

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services and then consulting and fractional executive engagements that are

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designed for a specific company. Now, I am currently not

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in a position of doing breakthrough innovations myself. I think

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what I do in my own company is incremental improvements.

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But again, I am a small company. I am a solopreneur,

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and I think for a small company's incremental improvements is

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the first and the most important thing that they should do,

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because they absolutely have to optimize their current business, and

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that's what incremental improvements are for now. If the company

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wants to scale up and wants to grow and wants

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to be relevant in the next five to ten years,

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they need to start thinking about breakthrough innovations because the

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incremental improvements will not get them there. And why because

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the market will change too much, So even improving the

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current offer not really especially considering how quickly the market

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is changing right now, so continuously improving the current offer

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will not necessarily get them to the right place a

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few years from now.

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Can you give an example.

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I imagine there's people listening saying, Okay, I kind of get

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the idea, but how does this actually happen in real

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time like day to day? Is there a particular product

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or a particular machine or particular maybe pharmaceutical that you

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could give as an example of an incremental growth and

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also as a large radical growth.

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Definitely. So for example, for every company, when you start

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improving your processes or use seek Sigma for your manufacturing,

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this is incremental improvement or incremental innovation. It also updates

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you update your software is an incremental innovation, a little

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bit of changes that lead to improvement. Yes, so it

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be sure like.

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You get on your phone one day and it says, oh,

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you had an update overnight. You don't even notice a difference,

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but somehow something happened.

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Yes, so the company that you bought your phone from

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is implementing these incremental improvements because they want to make

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sure that your phone is still up to date. Right.

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They want to keep competitiveness, and that's why they keep

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all these improvements so that your phone, you know, still

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functions functions event better than before. Now from the let's

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say healthcare company, if you are a healthcare system, you

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may improve your quality let's say in your hospitals, so

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there's less less hospital infections, maybe less errors if you know,

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in patients who are in the hospital, and you kind

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of improve your quality measures. If you are a pharmaceutical company,

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you have a successful drug on the market, you may

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you may create what is called line extensions. So for example,

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instead of a tablet, you may have a capsule instead

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of uh and even a better one. Instead of an injection,

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you may have an oral form. Right, So I think

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these are incremental improvements of products that are already there

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that already brings some business to your to your company. Now,

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once we start moving toward toward more breaks through innovations,

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you start looking at and one important maybe information the

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incremental improvements is always for the current customers, so you know,

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not necessarily gain a lot of market share. You may

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gain some, but it is not by definition a big

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market uh uh. You know growing tool. Now, once you

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want to really grow your business or you want to

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continue become being relevant for your customers and new customers

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in the next few years, you need to think about

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the future. Because incremental innovations is very much about here

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and now. You need to think about the future. So

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other any new market trends that you see that are emerging,

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you may not exactly know how they will impact you,

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but they are emerging, they are changing somehow your customers

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what they think, what they buy, maybe create some new

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needs in the marketplace, and the breakthrough innovations. Moving toward

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breakthrough innovations requires more innovation capabilities because these are a

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little bit more risky endeavors. You need to first of

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all kind of be able to look a little bit

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into the future and imagine how some of these trends

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will shape the market, and then develop new products or

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services towards these changes that are coming and that somehow

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validate and tested and implement it, develop and implement it.

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So it's a bit bigga endeavor, a little bit more risky.

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Right, So from a business standpoint, you you you gotta

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sort of you need a crystal ball. This is what's

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going to be needed in a year, But we can't

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start developing it in a year. We've got to kind

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of do it now. That's the risk. Or else you

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can play it safer and say, well, let's just improve

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what we have already a little tiny bit and.

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Hopefully were still ahead of the curve in a year.

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Can you do both at the same time or if

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you passionately one or the other.

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Yeah, successful company is actually a very skilled in doing both.

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Now they deploy different. They deploy incremental innovations to different

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products and services the current ones, and then they deploy

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their capabilities to develop breakthrough innovations toward the future products

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and services.

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Interesting, and look, we can't escape this idea as a business.

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Businesses are looking to make money, right, You can't be

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in a business and just lose money and make no

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money at all.

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Is there a way to kind of manage that's part

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of risk?

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Right? Is Hey, it's going to cost us X to

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develop a new product. If it's successful, we make one hundred.

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Act if it's.

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Unsuccess, we lose all our money or whatever, and we

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get behind the competition. It so is a solo person

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because there's a lot of solo entrepreneurs listening now, I

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know that. Is this something you have to wear a

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lot of hats, Like some days you're the innovative person,

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some days you're the refining person.

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Is it?

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How do you how do you manage that as a

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business owner and an entrepreneur.

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You know, it's actually a very good question because we

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as as entrepreneurs, our our cycles I think are usually

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shorter than big companies. I'm just reflecting on the you know.

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Typically typically entrepreneurs are more agile. That's the word you'll

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hear a lot exactly. It changes needed.

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A big company doesn't have that ability as often for sure.

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Yeah, So I think that's for us. Uh, it is

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as we are very much involved in the everyday operations

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and these mental improvements, which I think are very important.

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I think there is always this part of our brain,

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the entrepreneurial brain, that wants to continue, you know, innovating

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and changing and starts, you know, and watches the market.

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We cannot forget about that now. I think what is

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very important for us is to select the right project

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to start developing because we cannot develop multiple different projects

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for our breakthrough innovations, just don't have time and capacity

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and resources for that. And really being tuned to the market,

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and maybe having a way to test and validate our

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ideas with the advisory boards with some customers, so that

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we once we think about a few things that could

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make us truly competitive in the next few years and

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truly innovative, we have a way to actually select the

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most impactful and the most feasible out of all the ideas.

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Because again, creativity is usually not a problem. We usually

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have a lot of ideas of things that we could do,

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But how do we systematically and in a very disciplined

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manner validate these ideas toward the ones that are the

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most impactful and feasible for us? And then we focus

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on one of two and try to prototype them, get

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feedback against from the customers, maybe some advisory board members,

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whoever is our network that we work with, and then

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finally it leads to a truly breakthrough next offer that

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makes us continue to grow as well as continue to

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be relevant for our customers and also maybe capturing new customers.

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Our guests today Kasha Kasha md in poland solopreneur Kasha

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Hi Peters dropping a lot of really good wisdom here,

254
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and this is something we don't always talk about, is

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planning ahead. Often with entrepreneurs, people are so focused on

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wake up in the morning, What do I got to

257
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do today and make some money? Well, I got to

258
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do it's and new clients. We sometimes lose slight possibly

259
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of where we're going to be in three months, six

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months a year, not just with our business generally, but

261
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with some of the things that we're doing. And that's important.

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So let me ask you a couple questions. You're also

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an author.

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You're also a.

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Speaker, I imagine a very good one at both. Can

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you tell us about your book? How many books have

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you written? What's your book about?

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So? I started from being a co author of two books.

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They were mostly around the leadership. One was specifically for

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women's leadership. But then I decided to write my solo

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book and this is my Innovation Planner.

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Those of you who are only listening, there is a book, is.

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Yeah, there is a book. It's a physical book and

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there's actually actually a kindle version. So the Innovation Planner

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is I decided to write a different type of book.

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I decided to write a book that teaches people how,

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not what to do, because we usually know what we

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want to achieve. But this book is more like a

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work book and a planner for the innovation projects. So

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how do you actually implement an innovative project from A

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to Z? And it gives the tools, It gives the

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several concepts of innovation management. How the innovation management is done.

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People can pick and choose whatever works for them, but

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then actually it gives them some exercises, some frameworks that

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you can use in your own business and see how

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first of all, assess how is the innovation management happening

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in your business? Do you have, what strength do you have?

288
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What gaps do you have? And then kind of moving forward,

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you can use frameworks from this particular workbook to help

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basically help your company to develop the right projects.

291
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I'm going to take a while guest here and say,

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probably this book was born out of a need for

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a system. You were doing this and he said, gee,

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how do I do it?

295
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What's my system? Who's going to show me what to do?

296
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And then basically you had to invent it yourself. Probably

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so then.

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You said, hey, if it was if I needed it,

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probably other people needed too. Yeah.

300
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Is this what is this?

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What?

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Uh?

303
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So listen, great idea everybody, everybody who's anybody listening to

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this podcast? And this is episode one one? Can you

305
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believe it?

306
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There's actually more than that because it's somebody united to

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take two hundred down? Anyway, you know, I am huge

308
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us you used on systems and structure and having a plan,

309
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operational plans for everything, everything, everything, even making your omelet

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in the morning.

311
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Just kidding, but.

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Uh and is this what you speak about as well

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when you go around speaking or whatever.

314
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Yes, yes, but I like to say that this book

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is a combination of my own framework which is mostly

316
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related to the commercialization party, and the framework this is

317
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called Innovation three sixty that was actually not developed by me,

318
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because it does it require looking into big data of

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the world's biggest business innovation data based and finding correlations

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between growth and certain capabilities. So the book is a

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combination of Innovation three sixty, of which I am a

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certified practitioner, and my own commercialization framework that I developed

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over the years. So not al is not all is

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coming from my experience.

325
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It's always to give credit.

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Percent, but I think that it's a combination of both

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that makes it powerful.

328
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But what's important is it works for you and you

329
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being a sole entrepreneur. Maybe this is a better path

330
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for sol entrepreneurs. And the name of the book again

331
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exactly is what Kasha.

332
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It's Innovation Planner twenty twenty five.

333
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What are you going to do next year? Come out

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with another one?

335
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By the way, well, I'll come up with another one.

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I actually decided to disconnect it with the actual annual

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calendar so that people and start planning and working toward

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the innovation any time during the year. So yes, the

339
00:20:05.319 --> 00:20:08.960
second edition is coming and and but this one is

340
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available on Amazon. It actually became an Amazon bestseller at

341
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some point, So recommend to get the Kindle version if.

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You if you don't want to wait, if somebody wants

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to book and we'll have this in the show notes.

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As always, I can go to the Amazon Bookstore, Kindle,

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Kindle Direct Public thing.

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That's what I've used as well. We're gonna we're coming

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up on time a little bit. Let me ask you this.

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I've got two quickie questions for you into our closing.

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Do you work with other entrepreneurs, like do you coach

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other entrepreneurs about processes? And if so, what do you

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think the biggest way you can help them is, or

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even if you don't, what's something every young entrepreneur or

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maybe more experienced entrepreneur is struggling really needs to know

354
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that maybe they don't think.

355
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About I think so. I do coach entrepreneurs, yes, but

356
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I think one main the most important thing that they

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need to know is that there is no one approach

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to innovation, no one innovation culture. Your innovation culture in

359
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the company depends on your strategic goals and what innovations

360
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you want to implement and how what we typically call

361
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an entrepreneurial culture is one of five different innovation cultures, really,

362
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and we need to remember that. Yes, and it only

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works in some situations and in some types of innovations,

364
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and that's usually poorly understood. So people come into the

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entrepreneurial world with their entrepreneurial mindset and approach, and then

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they are surprised that they cannot manage daily operations, for example,

367
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or they cannot really I don't know, properly merge or

368
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with another company, or acquire another company or whatever, you know,

369
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whatever else they want.

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To know because they're different.

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This is just one out of five different approaches to

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innovation management.

373
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Let me ask you a question. I mean this in

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kind of a naive sense. Is there is there any

375
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significant difference in doing business in a country like Poland

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or Europe in general, maybe Asia, then there would be

377
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doing in the United States because my audience is primarily

378
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probably in the United States. I mean, I am proud

379
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to say we have listeners in many countries, But do

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you find any difference, Like culturally, there are things that

381
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are just done differently in some cultures in some environments

382
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than others. People or people, yes, you know, everybody's got

383
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their upbringing and their you know, their morais.

384
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And things like this.

385
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So do you think there's anything significant that you have

386
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to be concerned about that way.

387
00:23:00.079 --> 00:23:01.880
Yes. So I've lived in the US now for more

388
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than twenty years, and I clearly see that. And I

389
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also lived and worked in France for a couple of years,

390
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so I clearly see the very different approach to doing business.

391
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In the United States. We are predominantly doers, so we

392
00:23:17.119 --> 00:23:21.599
are much more comfortable to start implementing working on something

393
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much faster because we are are less afraid of failure.

394
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We can treat failure lesson learned, and I think that's

395
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kind of built into the American culture, which is in

396
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my opinion, more entrepreneurial actually than many European cultures, not

397
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all of them, but many, because again in Europe, every

398
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country has a different culture. So, for example, working in France,

399
00:23:49.200 --> 00:23:51.839
I've seen people being very concious they do not want

400
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to fail, so they would plan ahead and plan for

401
00:23:55.519 --> 00:24:00.599
possible risks much more than Americans now. It has its

402
00:24:00.599 --> 00:24:03.160
pluses and minuses. Of course, the plus is that a

403
00:24:03.279 --> 00:24:06.640
project is usually and much better prepared, and the rate

404
00:24:06.720 --> 00:24:08.359
of failure is actually lower but.

405
00:24:08.319 --> 00:24:10.240
On the other time it comes to market, it might

406
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already be outdated.

407
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Let's projects actually get implemented because people just walk away

408
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from projects of higher higher risk. And I think Poland

409
00:24:21.799 --> 00:24:24.160
itself is a little bit in between, because we are

410
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a bit more entrepreneurial, but we also are still I

411
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think we are not as good in commercializing our inventions

412
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as maybe some other nations. And I think it's a

413
00:24:34.640 --> 00:24:39.000
combination of you know, us maybe not having this knowledge,

414
00:24:39.000 --> 00:24:43.559
but also the systems that support entrepreneurship in Poland. We

415
00:24:43.599 --> 00:24:46.400
are still building them up and maybe maybe they could

416
00:24:46.400 --> 00:24:48.680
be a little better, Like, for example, the amount of

417
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venture capital in Poland is way way smaller than what

418
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you can access here in the United States. So yes,

419
00:24:57.319 --> 00:25:01.759
it culture has to be factored in to the way

420
00:25:01.799 --> 00:25:04.079
how we do business, definitely.

421
00:25:04.160 --> 00:25:07.559
So so let's summarize a little bit here. I think

422
00:25:07.599 --> 00:25:11.599
you've made some excellent points which are encapsulated at least

423
00:25:11.759 --> 00:25:17.119
partly in your book. One is it's almost incumbent on

424
00:25:17.200 --> 00:25:19.839
an entrepreneur to not sit still.

425
00:25:20.319 --> 00:25:22.359
Whatever product you have today is going.

426
00:25:22.119 --> 00:25:25.480
To have to evolve because the world around us is

427
00:25:25.559 --> 00:25:28.799
changing and evolving. So the question is are you going

428
00:25:28.839 --> 00:25:31.519
to keep up with that evolution slowly and steadily maybe

429
00:25:31.519 --> 00:25:34.200
every three six months whatever, or are you going to

430
00:25:34.200 --> 00:25:36.079
try to make a more rapid, as you called it,

431
00:25:36.200 --> 00:25:39.480
radical innovation, try to get ahead of the curve because

432
00:25:39.640 --> 00:25:41.279
it's never competition free.

433
00:25:41.319 --> 00:25:42.319
We all know that, right.

434
00:25:43.480 --> 00:25:45.680
I think you also brought up a really excellent point

435
00:25:45.720 --> 00:25:49.240
of being strategic and being structural on how you do this,

436
00:25:49.359 --> 00:25:52.039
especially as a solo entrepreneur where you got to wear

437
00:25:52.079 --> 00:25:54.359
like eight hundred hats every day and all the different

438
00:25:54.440 --> 00:25:57.680
jobs we have to do. Is there anything I'm leaving

439
00:25:57.720 --> 00:25:59.720
out or is anything you want to add before we

440
00:26:00.119 --> 00:26:01.039
start to wind down.

441
00:26:03.039 --> 00:26:05.759
No, I think you summarized it quite well, So thank

442
00:26:05.759 --> 00:26:06.440
you very much for that.

443
00:26:07.799 --> 00:26:10.240
Thank you. Yeah, I got lucky. Sometimes they get lucky.

444
00:26:11.240 --> 00:26:15.279
I see here, got a little human interest. Kasha likes

445
00:26:15.319 --> 00:26:18.160
to do photography, which is some of you know, one

446
00:26:18.200 --> 00:26:21.240
of my big hobbies. I love to take pictures. I

447
00:26:21.240 --> 00:26:24.039
got like nine cameras and I've never thrown a camera out.

448
00:26:24.400 --> 00:26:29.359
I still have my first Nikon min Alta sl R

449
00:26:29.559 --> 00:26:30.759
one O one s R T.

450
00:26:30.680 --> 00:26:31.200
One o one.

451
00:26:31.880 --> 00:26:34.000
It was like one of the first really good uh

452
00:26:34.920 --> 00:26:36.920
SLRs that had thirty five millimeters film.

453
00:26:36.960 --> 00:26:39.880
Anybody out there to know what that is. If you're

454
00:26:39.880 --> 00:26:41.039
over sixty, you might.

455
00:26:42.640 --> 00:26:46.680
And writing haikus. Anybody know what haiku is?

456
00:26:46.720 --> 00:26:47.119
I do?

457
00:26:48.400 --> 00:26:48.680
I do?

458
00:26:48.720 --> 00:26:50.160
Anybody else? Raise your hand?

459
00:26:50.440 --> 00:26:50.640
Oh?

460
00:26:50.680 --> 00:26:53.920
Somebody over there? Yes? I want to share? You want

461
00:26:53.960 --> 00:26:56.039
to share an example? I'll tell you what we can do.

462
00:26:56.640 --> 00:27:00.000
Why don't you compose a haiku about this podcast or

463
00:27:00.039 --> 00:27:02.480
about innovation and we will put it in the show notes.

464
00:27:03.240 --> 00:27:07.000
Okay, I will. You'll compose a hiku about innovation.

465
00:27:07.839 --> 00:27:13.400
Cushia was my guest.

466
00:27:14.839 --> 00:27:23.640
Okay, it's five. She was, she was, I thinking she

467
00:27:23.960 --> 00:27:25.680
was really excellent?

468
00:27:28.720 --> 00:27:29.799
Ye good?

469
00:27:29.400 --> 00:27:34.319
Yeah, in in innovation.

470
00:27:34.519 --> 00:27:39.799
That's for syllabats innovation rules. There we go. I have

471
00:27:39.920 --> 00:27:46.279
composed a haiku. Yes, yes, she was my guest.

472
00:27:46.599 --> 00:27:49.519
She was really you know it's actually is the one

473
00:27:49.519 --> 00:27:53.279
that you wrote is actually called sendero because it's about people.

474
00:27:53.440 --> 00:27:58.000
Haikus are usually about nature, not sener centris about people.

475
00:27:58.039 --> 00:28:01.839
So you actually wrote a where is sender you? I

476
00:28:01.839 --> 00:28:06.039
will put it in chat. It's called.

477
00:28:07.559 --> 00:28:07.880
Assume.

478
00:28:07.880 --> 00:28:12.640
That's a Japanese word. Of course, it's a Japanese form.

479
00:28:12.799 --> 00:28:14.759
It's a Japanese form of short poetry.

480
00:28:14.839 --> 00:28:17.839
Yes, yes, yes, five syllables, seven syllables. Five syllables. I

481
00:28:17.880 --> 00:28:21.000
remember having to write down in like eighth grade. All right,

482
00:28:21.079 --> 00:28:21.480
So so.

483
00:28:22.000 --> 00:28:26.319
In English and English language it gets very different. I

484
00:28:26.319 --> 00:28:29.799
think English poets do not English speaking poets do not

485
00:28:30.000 --> 00:28:31.039
follow five seven five.

486
00:28:31.279 --> 00:28:33.920
Well, I don't care what anybody says. I like my haiku.

487
00:28:34.200 --> 00:28:35.559
You wrote a fantastic center you.

488
00:28:35.880 --> 00:28:37.400
Thank you, thank you very much. Thank you.

489
00:28:38.200 --> 00:28:39.519
All right, you want to you want to play a

490
00:28:39.519 --> 00:28:41.559
little game, So first of all, listen if you want

491
00:28:41.599 --> 00:28:43.599
to learn more. When I say you, I mean all

492
00:28:43.640 --> 00:28:47.240
you out there and make your great experience Podland, podcast Land.

493
00:28:47.640 --> 00:28:50.799
Check us out Sasha website, people go to you want

494
00:28:50.799 --> 00:28:51.319
to share one?

495
00:28:53.000 --> 00:28:58.359
Yes, so my website is about scientific dot com.

496
00:28:58.480 --> 00:29:02.519
Okay, I write it in chat Okay, you know we're

497
00:29:02.559 --> 00:29:04.119
gonna put it in the I'm gonna put it in

498
00:29:04.160 --> 00:29:06.200
the yeah notes I have.

499
00:29:06.319 --> 00:29:08.519
I have a special offer for the guests.

500
00:29:09.119 --> 00:29:12.000
Please please, I would.

501
00:29:11.799 --> 00:29:16.799
Like to offer you a free consultation so h and

502
00:29:16.839 --> 00:29:21.640
also the link to my clendly will be I hope

503
00:29:21.680 --> 00:29:21.920
you can.

504
00:29:22.000 --> 00:29:26.240
You can put it in the.

505
00:29:25.319 --> 00:29:28.519
Yeah of the podcast because I would like to give

506
00:29:28.559 --> 00:29:31.279
you an opportunity to speak with me about your approach

507
00:29:31.319 --> 00:29:34.799
to innovation. I would like to offer ten free sessions

508
00:29:35.160 --> 00:29:39.119
to people who listen to this podcast, and you can

509
00:29:39.160 --> 00:29:41.519
schedule a call with me and we can discuss your

510
00:29:41.519 --> 00:29:45.079
innovation strategy and your innovation approach, and I will be

511
00:29:45.440 --> 00:29:49.160
very happy to give you my feedback, my comments. Uh

512
00:29:50.000 --> 00:29:52.920
so that so that a little bit different perspectives.

513
00:29:53.200 --> 00:29:54.880
Tell you, I tell you, I may take advantage of that.

514
00:29:56.400 --> 00:29:59.720
Can I get twelve? Can I get twelve? Listen?

515
00:30:00.039 --> 00:30:01.519
Play a little game I do with a lot of

516
00:30:01.519 --> 00:30:05.599
my guests is called the Fave five. By the way,

517
00:30:05.880 --> 00:30:07.200
can you still speak Polish?

518
00:30:07.279 --> 00:30:08.000
Did you forget it?

519
00:30:08.160 --> 00:30:09.400
I do? I didn't forget?

520
00:30:09.440 --> 00:30:09.920
And can you.

521
00:30:09.799 --> 00:30:12.480
Say this was my favorite podcast I've ever been on

522
00:30:12.599 --> 00:30:14.160
in Polish?

523
00:30:14.200 --> 00:30:18.480
Of course double double my lap shop podcast. You can

524
00:30:18.519 --> 00:30:20.279
call you.

525
00:30:21.440 --> 00:30:23.680
I hope she didn't just say something really dirty and polish,

526
00:30:23.599 --> 00:30:25.640
But no, that's I'm.

527
00:30:25.519 --> 00:30:27.359
Sure that among your audience.

528
00:30:27.400 --> 00:30:29.279
I'm sure are are Polish.

529
00:30:29.359 --> 00:30:32.759
We have some Polish background and probably understood what I said.

530
00:30:33.680 --> 00:30:36.920
I hope thang you I listened. Pay five? This is

531
00:30:37.000 --> 00:30:38.960
very easy. This is this human interest stuff.

532
00:30:39.240 --> 00:30:41.359
I'm going to say something a category and you're gonna

533
00:30:41.359 --> 00:30:42.880
tell me your favorite thing in that category.

534
00:30:43.119 --> 00:30:46.319
Pick one. Okay, So food?

535
00:30:48.519 --> 00:30:50.000
Uh, sushi?

536
00:30:50.599 --> 00:30:51.119
Sushi?

537
00:30:51.880 --> 00:30:54.119
I thought you were gonna say perogis, but I'm being

538
00:30:54.200 --> 00:30:55.519
I'm being a little colish from there.

539
00:30:56.079 --> 00:30:56.960
I love parogies.

540
00:30:57.079 --> 00:30:59.559
I love I love progies too, But if you really

541
00:30:59.559 --> 00:31:05.519
ask you, I like the best and not necessarily American,

542
00:31:05.880 --> 00:31:10.640
the American all you can eat sushi. That's my favorite color.

543
00:31:11.880 --> 00:31:17.839
Blue blue blue music.

544
00:31:19.640 --> 00:31:21.200
Uh, classic rock and roll.

545
00:31:22.039 --> 00:31:25.400
Oh it's a rock.

546
00:31:26.880 --> 00:31:29.720
Yeah, favorite place, like a happy place you've been at

547
00:31:29.799 --> 00:31:33.400
some point or you really want to go to, you.

548
00:31:33.359 --> 00:31:37.240
Know, I in the United States. I live in Las Vegas. Oh,

549
00:31:37.519 --> 00:31:40.680
and this is my happy place. And it's not necessarily

550
00:31:41.559 --> 00:31:45.519
because of all the you know, glitter and neons and casinos,

551
00:31:46.039 --> 00:31:49.680
but it has a fant I generally love American Southwest,

552
00:31:50.480 --> 00:31:54.400
and I think it's a fantastic hub national parks and

553
00:31:54.440 --> 00:31:55.119
state parks.

554
00:31:55.480 --> 00:31:59.240
There's a there's a Red Rocks There's Red something right

555
00:31:59.240 --> 00:32:00.279
outside of Vegas.

556
00:32:00.079 --> 00:32:02.799
Red Rock Canyon, Ira Canyon, And it's.

557
00:32:02.599 --> 00:32:04.440
Like it drives like a twenty mile drive. You've never

558
00:32:04.480 --> 00:32:04.799
been there.

559
00:32:04.799 --> 00:32:07.559
It's really very very just at the outskirts of Las Vegas.

560
00:32:07.680 --> 00:32:08.279
Yeah, it's right.

561
00:32:08.359 --> 00:32:11.359
Yeah, it's like you can see the casinos sometimes from it.

562
00:32:11.440 --> 00:32:13.839
Yeah. Red Rocks Canyon.

563
00:32:14.200 --> 00:32:16.559
Yes, beautiful. There's another one.

564
00:32:16.640 --> 00:32:19.359
I know that you're fifteen minutes from the center of

565
00:32:19.880 --> 00:32:23.960
capitalism and and over indulgence of the Western world.

566
00:32:25.000 --> 00:32:27.319
Yeah, it's really nice and you can be there all day.

567
00:32:27.359 --> 00:32:28.079
It's beautiful.

568
00:32:29.440 --> 00:32:35.319
Besides writing and yahia hobby, another hobby photography, anything else, you.

569
00:32:35.279 --> 00:32:39.000
Know, as you can imagine, I like hiking also, and

570
00:32:39.240 --> 00:32:45.839
specifically here in Nevada. I drive and hike to many

571
00:32:46.000 --> 00:32:51.200
ghost towns. You know, Nevada itself has approximately six hundred

572
00:32:51.319 --> 00:32:55.400
ghost towns and abandoned mines from the gold Rush era,

573
00:32:56.400 --> 00:33:00.720
and to me, it's fascinating. I went to some very

574
00:33:00.720 --> 00:33:04.279
remote ghost towns, for example, and it was very very

575
00:33:04.319 --> 00:33:07.559
interesting even imagine that people lived in those places.

576
00:33:08.920 --> 00:33:10.599
I gotta ask you, have you met any ghosts?

577
00:33:11.920 --> 00:33:15.880
No, But the most eerie part of it is actually

578
00:33:15.880 --> 00:33:21.400
to visit cemeteries which are still there and actually see

579
00:33:21.960 --> 00:33:25.000
that some of the I haven't seen ghosts, but I

580
00:33:25.079 --> 00:33:29.400
have seen some graves being still attended to. Really what

581
00:33:29.559 --> 00:33:32.119
means that the families of people who lived in those

582
00:33:32.160 --> 00:33:36.079
remote ghost towns, sometimes they maybe still live in the area.

583
00:33:36.200 --> 00:33:40.680
Sometimes they still care for their deceased family members. And

584
00:33:40.720 --> 00:33:46.519
not all of these cemeteries is are totally abandoned m

585
00:33:47.799 --> 00:33:48.920
or maybe these were ghosts.

586
00:33:50.440 --> 00:33:57.160
Yeah yeah, well hey it's just another dimension, right yeah, Okay, Well,

587
00:33:57.519 --> 00:33:59.440
I got to tell you we covered a lot of

588
00:33:59.480 --> 00:34:02.559
ground and for those of you this is to make

589
00:34:02.599 --> 00:34:08.360
the great podcast experience. My guest, my guest today Kasha

590
00:34:08.440 --> 00:34:13.639
Haine he and Peters MD lots of credentials. You've really

591
00:34:13.679 --> 00:34:16.000
brought some great value today, Kasha. I want to really

592
00:34:16.039 --> 00:34:19.840
thank you on behalf of myself and the audience, and

593
00:34:19.920 --> 00:34:21.960
I hope everybody got a lot of value out of this.

594
00:34:22.079 --> 00:34:25.400
And this is always my goal. My goal was you

595
00:34:25.519 --> 00:34:29.039
stop listening to this, you hit pause or stop, and

596
00:34:29.079 --> 00:34:32.880
you go use this information, get a system, think about

597
00:34:32.920 --> 00:34:35.119
your business. How can I make it better? How can

598
00:34:35.159 --> 00:34:37.280
I refine it? How can I improve it? How can

599
00:34:37.320 --> 00:34:39.679
I innovate it? How can I get ahead of the competition.

600
00:34:40.280 --> 00:34:43.039
That's the name of the game, especially as an entrepreneur.

601
00:34:43.679 --> 00:34:45.320
You don't really want to be an entrepreneurs doing today

602
00:34:45.400 --> 00:34:48.239
something everybody else is doing unless you just plug it

603
00:34:48.280 --> 00:34:51.360
into a process. So this is the whole key, and

604
00:34:51.400 --> 00:34:55.079
she has made a very generous offer basically help everybody.

605
00:34:55.559 --> 00:34:59.920
It's extraordinary. So if you found this useful, and you

606
00:35:00.000 --> 00:35:00.440
I haven't.

607
00:35:00.280 --> 00:35:01.320
Already, please subscribe.

608
00:35:01.400 --> 00:35:04.760
Hit that subscribe button now every week, every couple of

609
00:35:04.800 --> 00:35:06.639
days whenever I come out with one of these. And

610
00:35:06.679 --> 00:35:07.960
by the way, the next three or four we're going

611
00:35:08.000 --> 00:35:10.320
to be solo podcasts. People are saying, you have so

612
00:35:10.320 --> 00:35:11.199
many ghost letters?

613
00:35:11.199 --> 00:35:13.039
Do you you have been tones? What you think?

614
00:35:13.760 --> 00:35:14.079
All right?

615
00:35:14.079 --> 00:35:16.039
All right, I'm getting back to it. I had a

616
00:35:16.039 --> 00:35:17.159
lot of good guests. What do you want me to

617
00:35:17.199 --> 00:35:17.440
tell you?

618
00:35:18.559 --> 00:35:18.639
So?

619
00:35:18.679 --> 00:35:19.880
I said, you want the last word here?

620
00:35:19.920 --> 00:35:23.000
Anything you want to just say before we go into

621
00:35:23.000 --> 00:35:25.000
another nether land of podcasting here.

622
00:35:26.239 --> 00:35:30.360
Yeah. I maybe a partying thought is that the systematic

623
00:35:30.400 --> 00:35:37.119
approach to you know, creating ideas, selecting, developing, and com

624
00:35:37.440 --> 00:35:41.559
commercializing new projects is the way to grow your business.

625
00:35:41.679 --> 00:35:43.280
And that's called innovation management.

626
00:35:46.559 --> 00:35:50.159
I'm the cebriate of myself, doctor Stephen Green, the success doctor.

627
00:35:50.280 --> 00:35:53.519
I will see everybody next time. Have a great day.

628
00:35:55.159 --> 00:35:56.519
Thank you,