May 30, 2025

The business journey, leveraging linkedin, and secret to success | Joe Apfelbaum - Ep 167

The business journey, leveraging linkedin, and secret to success | Joe Apfelbaum - Ep 167
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Season 1

Linkedin is one of the largest social media platforms in the world with over 1.3 Billion users. This is a LOT of prospects and potential connections and leads.. .IF you know how to connect, interact and build relationships.. which lead to sales.In this episode you will learn:business tipsHow to leverage Linkedin to build relationships and close salesbusiness philosophybusiness best practicesInsider secrets to successAbout our Guest: Joe Apfelbaum has trained over 1000 companies on how to leverage LinkedIn over the past 3 years and most recently how to use AI for business development and marketing. He is a digital marketing expert and the CEO of a marketing Agency that has been ranked on the INC5000 as one of the fastest growing private companies in the US. He is the author of 5 books including his most recent book High Energy Networking. He is the founder of an AI assistant for LinkedIn, a software he developed with his team to help LinkedIn users maximize the platform and save time using an AI that learns your voice and can help craft comments and content. When he is not on stages all over the world inspiring and educating professionals he spends time with his 5 children rollerblading and rapping in Hillside, NJ.VIEW RECORDING - 54 mins (No highlights)Meeting PurposePodcast interview with Joe Apfelbaum to discuss LinkedIn strategies, AI tools, and entrepreneurial success principles.Key Takeaways

TopicsJoe's Entrepreneurial Journey
LinkedIn and Networking Strategies
AI Tools and Future Plans
Success Principles
Personal Insights
Next Steps
WEBVTT

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How are you This meeting is being recorded? Good?

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How are you?

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It's almost June that much June. Let me do this here.

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I just want to cueue something up before. Okay, I'm

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gonna turn my phone off. I got everybody and their

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sister call me today. Okay, all right, let me just

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do something here. So I appreciate you doing this. I

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really do. Just we're on the same page. I have

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our like VAI is affiliate presentation thing at three thirty right, yeah,

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and it's on this same zoon. There's sixty four people

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registered as of now. I think I'm not sure how

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many will show up. I'm hoping it's at least in

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the twenties or thirties. Are you planning on that in

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half hour hour? How long?

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I mean we could do thirty minutes?

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Okay, I mean whatever you think. I'm gonna kind of

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just follow your lead. I figure I can kind of

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enter you and then kind of let you just take

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it from there. It should be from the crowd. This

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one is a lot of people I know, like a

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lot of people on network with who are like struggling

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on LinkedIn. I think it's a good as opposed to

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sort of cold leads as it were. I got a

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lot of them too. I just focused more on my

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own centers in people.

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Are people joining this zoom right now? Or are you

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talking to something else?

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No? No, no, no, this will be a three thirty. We'll

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get we'll get done. I'll go do whatever I gotta

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do for three or four hours, and then at about

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three twenty five, I'll open the zoom back up and

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then we'll start to populate for that. Okay, so three today,

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Well it's a three thirty today.

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Oh Philly webinar with Steve Green, got it? That was

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a three thirty perfect?

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Yeah, yeah, yeah, yeah, yeah, okay.

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Yeah, I'm ready for that.

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Okay, yes, yeah. So, like I say, as of an

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hour ago, there was about sixty two sixty four people

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signed up, and uh probably two thirds of our people

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I know who I reached out personally, okay, and I said, hey,

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if you're struggling for leads, you're struggling for connections, I

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got I got a great solution for you. So, uh,

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you know, I've been using this for four months in

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a lot of traction. We had a really good template

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party today.

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Oh wow, I'm going to get starting to starting.

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To get kind of a nice blend of regulars and

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new people. There was fourteen people today, we're new ones.

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It's some nice discussions. So okay, I may truncate the

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intro a little tiny bit. What do you want to

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just give me what you want to talk? This is

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how i'd like to do this. I just really I

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want to kind of showcase really what you're bringing to

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the table and specifically how it can help entrepreneurs, which

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is basically you could probably talk about in your sleep anyway. Yeah,

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that's the that's the audience of my podcast or entrepreneurs

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trying to find a better, better bounce trap. Okay, And

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the only other half of it, which you're more to

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welcome to get into, is i'd like I usually ask

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people a question like, you know, what's your definition of

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success or you know, when when do you consider yourself

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successful or when do you feel you'll be successful? But

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you know, you can kind of bring that in as

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you choose to.

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Yeah, okay, yeah, of course, I mean, yeah, this is

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gonna be a great episode.

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Yeah, I mean it's not. Yeah to me, it's a

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connection thing. I mean to me, that's really the currency here. Anyhow,

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all right, let me start the recording and we'll get rolling.

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Just do this. That's my hair.

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Your here is a that's an important beautiful.

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Than Thank you. Yes, that's right here, thank you, Joe.

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All right, hang on, all right, hey everybody, Doctor Steve

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here to make the Great Experience Podcast, talking about success journeys.

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We're talking about better mouse traps. We're talking about ways

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that you can up level your game. I have a

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fantastic guest with I get a lot of guests. I

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always say nice things about him, but honestly, the guy

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I'm going to introduce you to in about a minute,

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he is playing at a high level. This guy is fantastic.

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You're going to learn a lot from him in a

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short amount of time. I am proud to tell you

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I've been associated with him about six months here and

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I have learned a lot and I am putting it

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into action. That's key. This is about taking action. You

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can know everything in the book, but if you don't

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actually get going and do stuff and plug in, where's

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it going to get you? So let me introduce Joe

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apple Bomb. Joe, welcome to the podcast. Let me tell

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the world a little bit about you. Joe has trained

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over a thousand companies on how to leverage LinkedIn over

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the past three years, most recently had to use AI

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for business development and marketing. He's a digital marketing expert

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and CEO of a marketing agency. Has been ranked in

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the INC five thousand that's one of the fastest growing

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private companies in the United States. He's authored five books

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Love That, including his most recent book, High Energy Networking.

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He's the founder of AI Assistant for LinkedIn, the software

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he developed with his team to help LinkedIn users maximize

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the platform and save time using AI that learned voice

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and can craft comments and content in a world of duplication.

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This is a beautiful thing. Right When he is not

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on stages all over the world inspiring and hking professionals,

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he spends time with his five children, rollerblading and wrapping

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in Hillside, New Jersey. You got one book for child

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about that show. So Joe welcome. This is a very

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busy guy. I am lucky to have him here to

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spend some time with me. I appreciate it. I want

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to get right into it. Okay, So what tell us

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a little bit about your journey? You know, I know

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your story a little bit. If you share what you

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want but how did you become how did you go

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from wherever you were Joe from Brooklyn, right or Joe

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from wherever to know a really a nationally internationally status

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level LinkedIn trainer and an AI developer.

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So they say you can only grow your business as

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much as you grow yourself.

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I've ever heard that before.

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You can only grow your business as much as you

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grow yourself.

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And when I.

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Started off about let's call it twenty five years ago

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or so, I really didn't have a lot of skills.

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But more importantly is I didn't really know who I was.

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I was really stuck in my identity as kind of

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like I'm trying to make it. I want to build

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a family, I want to make money. I want to

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make a difference. I always thought it was all about

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the skills. What skills do I need to learn in

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order for me to be able to make more money?

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And the more you have skills, the more money you

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could make. And it's important to have skills. But I

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really think now, looking back at the past twenty five years,

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I think it has to do more with the beliefs

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that you have rather than the skills that you have,

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Like on a core level, and I wrote about this

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in a book that I never published.

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I actually wrote several books that I didn't even publish.

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One of them is called from Average Joe to CEO,

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The Seven Stages to Seven Figures, And I've spoken about

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this book that I've never published it yet because although

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I was able to successfully make multiple seven figures on

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the top line, getting seven figures on the bottom line

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is a whole nother story. It's a whole nother bowl game,

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And it really takes a lot of being evolved as

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a CEO, being evolved as a thought leader, as an entrepreneur,

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as a community servant leader, like making a difference for people.

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You can get anything you want in life enough if

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you help enough people get what they want.

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That's a famous saying by zig Ziglar. He said it

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many times.

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So I always tell people is like, Okay, yes, skills

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are important. You've got to up level your skills, but

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if your beliefs are not there, no matter what your

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skills are going to be, you can have. You can

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be the best lawyer in the world and know to

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litigate really well. But if you believe that you're a

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horse in a hospital, then you're going to be a

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horse in a hospital.

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That's what's going to happen.

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That's that's that's literally you're not going to be able

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to get the clients that you need to get if

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you don't have the beliefs. And part of having beliefs

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is me going back down to like, okay, so what

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is your strategy, like, what what does your.

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Foundation look like? For me?

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I didn't really understand strategy. I saw my mother fail,

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you know, growing up as a teenager in the Lower Rece.

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I'd you know, I grew up in Brooklyn, but my

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mother had a store on the Lower Assignment, had in

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an Orchard Street. I don't know if you know, the

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Lower Assignment had an Orchard Street, Delancey very popular place

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for immigrants to have a store. You know, some people

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had wagons. My mother actually rented a store. She took

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all her credit cards, maxed out, bought clothing, sold them,

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paid back her credit cards, maxed out, more credit cards,

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bought more clothing, sold that, tried to figure out how

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to make it happen. She generated revenue, but she never

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generated enough money for her to be financially free, and

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she never really had a strategy. Her whole idea was like,

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let me go there, let me sell stuff, and let's

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hope for the best. Hope is a good thing. It's

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a great thing to have hope, but it's not a strategy.

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And so having the right strategy is key. And that

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kind of was like a little bit of my like

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wound that I have as a as a teenager watching

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my mother trying to make it and then her eventually

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going out of business after a decade of trying to

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make it, And so that kind of like stayed with

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me as like the thing of like, oh my god,

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I got to make it, and once I make it,

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I got to teach people how to make it as well.

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And that's kind of like stuck with me, and it

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became like almost like my life mission.

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It was like, Okay, I figured it out.

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I got to seven figures, I got my business to

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do millions of dollars in revenue. We were featured number

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one seventy eight on the Ink five hundred, one of

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the fastest growing companies in America. I remember not having

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a network of any CEOs at all. Like my network

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was like the Jewish community. I grew up in the

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Jewish community, and that was my network. You know, my

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neighbors the people that to shol A lot of them

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were blue collar people. You know, they weren't they didn't

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have they weren't like necessarily successful. Some of them worked

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at supermarkets, you know, like some of them just kind

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of sold a lula an e's rig or a soka

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or they were they worked at the bakery or whatever.

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And they weren't like they were hustling hustling to get.

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They were hustling.

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They were they were moving and shaking and hustling and

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trying to make it happen. And you know, and if

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Shem sent you a blessing, if God sent you a blessing,

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you do really well. And yes, it's nice to get

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blessings from God. And I believe all the blessings that

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I've had come from God. Everything came from God. At

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the same time, I believe God wants us to create

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a strategy, wants us to improve ourselves, and wants us

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to make a difference for other people. And part of

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that is having a plan. So when I teach people

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how to be able to be successful on LinkedIn, it starts,

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you know, they say there's two p's in the pod.

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I think there's three piece in the profit there's three

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piece in the profit. There's the plan, the people, and

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the promise. So what's the plan? The plan is what

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is your business plan, marketing plan and LinkedIn plan? And

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we walk you through this process step by step. We

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have a ten thousand dollars program that we're now giving

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away for free with the bundle that we essentially just

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walk you through. Okay, how do you make a business plan? And,

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by the way, AI writes the whole plan for you,

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how do you make a marketing plan?

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AI will write the whole plan for you.

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I just need to know a little bit more about

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your business, what is your offer and that type of stuff,

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like what do you offer? And then we'll write your

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business plan, marketing plan and LinkedIn plan for you in

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a matter of seconds. Then we move on to like, Okay,

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now you have your plan, you know what you're selling.

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You have a good offer. You have an offer that's

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so good people would feel stupid saying no. Right, you

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have a good offer, you know what you're offering, you

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know what price point is, you know what your revenue is,

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you know how many clients you need to get to

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your goal.

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Like, all that's done. Now it's about the people. Who

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are you?

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Who is your ideal client, who's your ideal target market,

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who is your center of influence?

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Who needs to refer you? Like all that type of stuff.

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Once that's done, once you know who your ideal client is,

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and most people say, oh, decision makers, Like that's not

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a client. That's not an ideal client. A decision maker

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is just a word. Okay, I want people. I want people.

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I want to speak to people. Getting on the phone

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with people. I'm like, okay, I have someone in India

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that wants to talk to you right now, I have

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someone in New Zealand. I have someone in Saudi Arabia

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that wants to talk to you. Do you speak Arabic?

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Dyada bitch as you're on mug And then like, what

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are you talking about? I don't even to speak Arabic.

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Why you're just shoving me some Arabic? I was like,

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my grandparents spoke fluent Arabic. Like oh my god, that's

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a whole other conversation. And my first language is not Arabic.

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My parents are from South America, so I speak Spanish

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as my first language. And so people are like, okay,

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so you want to speak the Spanish people.

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I'm like, I don't speak any Spanish. They tell me.

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I'm like, so who are the people? Tell me who

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the people are? Like I don't know who the people are.

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I was like, so come take our course and we'll

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show you the six different ways to pick your target work.

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You answer six separate questions.

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AI will suggest your target market and tell you where

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they are and tell you exactly everything about them. It's like,

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why do I need to know everything about my target market?

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Is because you need the third P. Now that you

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have the plan and you have the people, you need.

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The third P. Like what's the third pie? It's like

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the third I. It's like the why.

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It's like your promise, your purpose, Like why why would

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somebody want to buy from you? Like why what's your promise?

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Why do they trust you? And so it's like how

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do I develop a promise? Well, you fill out a

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couple answer a couple of questions in our system, and

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we just tell you why people should buy from you.

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It has to do with their pain, those dreams and fears.

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It has to do with how people think, both emotions

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and ration. People make decisions based on emotions, they bucket

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up with logic, and so how do we frame our

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promise in a way where people will be like, they

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trust you just based on your messaging, Like wow, really

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really people will trust you based on messaging based on perception, Yeah,

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they will. A promise is about perception. It's not even

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about you doing anything, like, oh, if I do a

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good job, then they'll trust me. No, if you promise

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you'll do a good job, they'll trust you because if

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you do a good job, that means they already trusted

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you to do the job, So they have to trust

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you before you even did the job. And that's why

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the promise is so important. That's like such a big differentiator.

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And that's why having good lead magnets, landing pages, and

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building out your promise properly through what you teach is

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really important. But that's one component of what like your

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strategy has to do with the three p's in the pod,

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which is your plan, your people, and your promise. And

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if you have a good strategy, then you move on

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to the next step. Next step is about making sure

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that you're building the right assets. That's why the bottom

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we call it branding, the second thing we call it building,

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and the third thing we call it booming. Those are

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the three steps, branding, building and booming in the evergreen

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networking system.

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A lot of literation, A lot of literation in your world.

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Joe, yo, yo yo, my name is Joe. When I'm

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the beating three piece, let.

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Me show you had to grow, Let me show you

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had to show you had to Yeah, so that's the idea.

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Well, listen, First of all, we could probably stop now

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because there's a ton. We won't but there's a ton

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to unpack here. Didn't I promise you we're going to

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get some serious value today? Unbelievable Again, this is the

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makes you great podcasts. Steve Green, your host, My guess,

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Joe applebomb a just an encyclopedic knowledge of marketing and wisdom.

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I want to just I want to address a couple

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things specifically. Okay, clearly you have a plant. Clear I mean,

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I'm just going to summarize. But you've been talk about

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the last eight or ten minutes as a plan. Right,

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00:15:58.000 --> 00:16:00.879
it's a marketing plan, slash business plan, a social media

331
00:16:00.919 --> 00:16:05.600
plan kind of all bundle together. Right. You must use

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00:16:05.639 --> 00:16:08.360
the term AI five or six times. So for the

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00:16:08.399 --> 00:16:12.440
people who maybe just don't get AI, or skeptical about AI,

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00:16:13.080 --> 00:16:16.000
or think it's some like I don't know, plot from

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some big brother to control us or whatever. Can you

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00:16:20.559 --> 00:16:25.840
break down why just on a fundamental level, AI is

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00:16:26.159 --> 00:16:28.480
helping us here or helping you to help people here.

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I would say, if somebody wants to be able to

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use artificial intelligence to grow their business, AI has to

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know who you are.

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Yeah, prompting good, Okay?

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And no, not just prompting, but like training the artificial

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intelligence to know exactly who you are. And most people

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they themselves, they don't know who they are, like who

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00:16:57.000 --> 00:17:00.919
is Steve Green? That's that's a main or a foundation

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or like training the AI, because the AI knows your

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ideal client and everything about them.

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But does it know you? Does it know your voice?

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Does it know how you speak? Does it know how

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you stand out? Does it know your competitive advantage? Does

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it know your experience? Does they know your story? And

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that's where the second component of building, the three parts

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00:17:23.839 --> 00:17:28.000
of building is building your story, building your presence, and

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then building your technology tools and automations and so on.

355
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So you view AI like I think a lot of

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people do, perhaps as a if it's a trained properly.

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In other words, it good input is going to equal

358
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good output bad inputs an equal bad output, right, if

359
00:17:50.440 --> 00:17:52.519
it isn't set up right, if it isn't prompt to write,

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if it isn't given the right information going in, say

361
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garbage and garbage out right. So part of the challenge

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00:17:59.519 --> 00:18:03.799
is under saying these things yourself in order to give

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the right information or the proper and wesspindificial information into

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the system. Does the I'm gonna ask you sort of

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a yes no question. Does the average person really have

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to understand AI to take advantage of it? Like do

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we have to understand how?

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I don't think no. I don't think you need to

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understand AI. I think you need to work with someone

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that understands AI. I think so this is this is

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a major, major thing, A roadblock for a lot of

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people is that, oh, I don't understand technology. I don't

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know how technology works. Well, you don't have to understand technology.

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You don't have to understand AI. You don't have to

375
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understand business. You just have to find someone that can

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00:18:40.960 --> 00:18:44.000
guide you and support and sit with you. Find a

377
00:18:44.039 --> 00:18:47.960
mentor find a coach, invest in yourself. Don't try to

378
00:18:48.000 --> 00:18:49.880
figure it all out yourself. You don't need to become

379
00:18:50.079 --> 00:18:53.160
a surgeon to get a surgery. You don't need to

380
00:18:53.160 --> 00:18:56.839
become a dog walker to get your dog walked. This

381
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is a massive This is a massive thing that I learned,

382
00:19:00.880 --> 00:19:04.000
I would say a good fifteen years ago from a

383
00:19:04.039 --> 00:19:07.400
CTO because I thought I had to do everything myself.

384
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And the CTO was sitting in his office ten million

385
00:19:10.599 --> 00:19:13.920
dollar business on four fifteen Madison Avenue, twenty fifth floor,

386
00:19:13.960 --> 00:19:18.359
overlooking Manhattan and he's like, Joe, let me tell you something.

387
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And I said what he's from get hungry. He's like, then,

388
00:19:21.599 --> 00:19:24.640
let me tell you something. I was like, what He's like, First,

389
00:19:24.680 --> 00:19:29.079
get me a diet coke. And so I went, I

390
00:19:29.079 --> 00:19:30.000
got them a diet coke.

391
00:19:30.039 --> 00:19:30.640
I brought it back.

392
00:19:30.680 --> 00:19:32.599
I'm like, tell me, tell me what, tell me what

393
00:19:32.640 --> 00:19:34.799
you want to tell me. He's like, you don't have

394
00:19:34.880 --> 00:19:37.519
to do anything. Even if you want a diet coke,

395
00:19:37.720 --> 00:19:39.480
you just have to say, get me a diet coke,

396
00:19:39.559 --> 00:19:42.640
and somehow a diet coke will appear. He's like, I

397
00:19:42.680 --> 00:19:46.240
want solutions. This is what he said. I want solutions.

398
00:19:46.640 --> 00:19:49.240
I don't want you to do anything. I don't want

399
00:19:49.240 --> 00:19:51.839
you to do anything. I just want solutions. And that

400
00:19:52.359 --> 00:19:54.839
really hit home for me. I was like, do you

401
00:19:54.880 --> 00:19:56.960
mind if I hire two people under me right now,

402
00:19:57.000 --> 00:20:00.400
He's like, do it. Here's the budget, here's one hundred

403
00:20:00.400 --> 00:20:01.039
thousand dollars.

404
00:20:01.079 --> 00:20:03.519
Go do it. So he gave me one hundred thousand dollars.

405
00:20:03.599 --> 00:20:05.680
I hired two people for fifty k each, and that

406
00:20:05.759 --> 00:20:09.039
freed up all of my time. Now, I asked him,

407
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what can I do? What should I do with my time?

408
00:20:10.640 --> 00:20:13.599
He's like, start a business, do whatever you want. Is like,

409
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I don't care what you do with your time. He's like,

410
00:20:16.279 --> 00:20:19.880
I don't want anyone complaining. So make sure that as

411
00:20:19.960 --> 00:20:23.279
a director of marketing for this director of it for

412
00:20:23.359 --> 00:20:27.680
this company, that the servers are up, help desk is working,

413
00:20:28.000 --> 00:20:30.599
that nobody comes to me with any issues. Your first

414
00:20:30.599 --> 00:20:34.039
line of defense if anybody complains about anything, to me.

415
00:20:34.039 --> 00:20:35.079
You did a terrible job.

416
00:20:36.160 --> 00:20:38.920
So he's like, let me do the big thinking about

417
00:20:38.960 --> 00:20:41.240
how the organization needs to grow from ten million to

418
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one hundred million. You, Joe, make sure that the two

419
00:20:45.960 --> 00:20:48.599
hundred employees are taken care of. And I don't want

420
00:20:48.599 --> 00:20:51.759
to hear from you unless there's something that you need

421
00:20:51.799 --> 00:20:53.920
me to approve, like a budget. If it's under ten

422
00:20:53.960 --> 00:20:56.680
thousand dollars, to deal with it. I was like, I'm

423
00:20:56.720 --> 00:20:59.480
good see you never let me know when you need

424
00:20:59.480 --> 00:21:04.079
anything from goodbye, And I hired two amazing people under me.

425
00:21:04.279 --> 00:21:05.559
I trained them and.

426
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Then I just, you know, spend time making sure the

427
00:21:09.319 --> 00:21:12.400
organization was solid, had all the latest technology, everything was

428
00:21:12.440 --> 00:21:14.519
backed up, everything was working. There were some days that

429
00:21:14.559 --> 00:21:17.480
I had to spend two full, twenty four hour sessions

430
00:21:17.519 --> 00:21:19.680
making sure everything was transferred and backed up.

431
00:21:20.359 --> 00:21:22.440
But then I was basically free. I was able to

432
00:21:22.480 --> 00:21:23.480
do whatever.

433
00:21:23.079 --> 00:21:26.160
I wanted and I'm getting paid a beautiful six figure salary.

434
00:21:26.160 --> 00:21:28.359
So I ended up starting a marketing agency which became

435
00:21:28.400 --> 00:21:30.359
one of the fastest growing companies in America, and through

436
00:21:30.359 --> 00:21:33.559
that company, ended up finding my business partner because I

437
00:21:33.599 --> 00:21:35.279
had all the free time in the world to do

438
00:21:35.319 --> 00:21:37.720
whatever I wanted to do. So it was just like

439
00:21:37.839 --> 00:21:42.039
if you think about the concept of like find people

440
00:21:42.240 --> 00:21:45.039
to help you, Like there's someone making cold calls right

441
00:21:45.079 --> 00:21:48.319
now for me, I'm not doing it. There's someone that

442
00:21:48.400 --> 00:21:53.160
I hired that's sending out connection requests and building relationships

443
00:21:53.200 --> 00:21:56.720
with my own clients right now. It's happening right now

444
00:21:56.759 --> 00:21:59.200
as I'm on a podcast right now. Someone's doing the

445
00:21:59.240 --> 00:22:02.640
work that I I could be doing, which I enjoy

446
00:22:02.759 --> 00:22:05.359
doing thoroughly, but I know I'm not going to do

447
00:22:05.400 --> 00:22:07.640
it because no one else is going to do this podcast.

448
00:22:07.640 --> 00:22:09.079
No one else is going to go on LinkedIn Live.

449
00:22:09.119 --> 00:22:10.440
No one else is going to do that for me.

450
00:22:10.920 --> 00:22:13.920
Eventually there will be other doing this, which I'm training

451
00:22:13.960 --> 00:22:17.079
into doing that, but there's somebody else creating the ninety

452
00:22:17.160 --> 00:22:20.200
nine hacks course with my clone. Did you know Steve

453
00:22:20.240 --> 00:22:21.319
that I cloned myself.

454
00:22:22.759 --> 00:22:26.160
I didn't. I actually heard a rumor that you did,

455
00:22:26.160 --> 00:22:28.759
but I didn't know it actually happened. Yet.

456
00:22:28.960 --> 00:22:31.599
I have a clone of myself that's gonna that is

457
00:22:31.640 --> 00:22:35.119
currently presenting the ninety nine hacks course, the crash course

458
00:22:35.200 --> 00:22:37.960
called ninety nine Hacks, which teaches ninety nine hacks on.

459
00:22:37.960 --> 00:22:38.960
How to lever's LinkedIn.

460
00:22:39.240 --> 00:22:42.720
We're selling it at ninety percent off or whatever, so

461
00:22:42.759 --> 00:22:45.200
it's going to it's a thousand dollars program. We're selling

462
00:22:45.200 --> 00:22:47.160
it for under one hundred bucks, and it gives you

463
00:22:47.279 --> 00:22:50.799
ninety nine ninety nine ninety nine hacks and how to

464
00:22:50.880 --> 00:22:53.119
leverge LinkedIn for under one hundred bucks.

465
00:22:53.119 --> 00:22:55.119
You get ninety nine hacks each one minute.

466
00:22:55.599 --> 00:22:58.640
And I put up a LinkedIn poll asking people if

467
00:22:58.640 --> 00:23:01.000
they were interested in the ninety nine hacks and one

468
00:23:01.039 --> 00:23:03.160
hundred and seventy one people said they wanted to buy it,

469
00:23:03.480 --> 00:23:07.559
which is and so I already have one hundred people

470
00:23:07.599 --> 00:23:10.160
that paid for it, so that pays for the the

471
00:23:10.160 --> 00:23:12.759
the I've almost one hundred people were like, we have

472
00:23:12.799 --> 00:23:14.599
a couple of spots left, so if you guys are interested,

473
00:23:14.680 --> 00:23:19.359
let me know. But but you know, the the that

474
00:23:19.400 --> 00:23:24.680
pays for the designer and the whatever, the video editor

475
00:23:25.160 --> 00:23:28.119
to take my clone, pay for the clone software to

476
00:23:28.160 --> 00:23:30.880
take my voice cloned, pay for the voice cloning software,

477
00:23:31.359 --> 00:23:33.920
and that initial amount, I didn't pay a penny for it.

478
00:23:33.920 --> 00:23:38.319
My client's already prepaid, so that the person that's the

479
00:23:38.400 --> 00:23:42.400
video editor goes into the clone and takes my clone

480
00:23:42.440 --> 00:23:44.559
with all my ideas and then just goes off and

481
00:23:44.680 --> 00:23:47.079
builds out the course. And the course is coming out

482
00:23:47.119 --> 00:23:49.559
in a couple of weeks, and whoever prepaid for it

483
00:23:49.559 --> 00:23:52.640
gets it at ninety percent off. But the idea is,

484
00:23:52.720 --> 00:23:55.920
like I put up a poll on LinkedIn, people said

485
00:23:55.960 --> 00:23:58.119
they wanted to buy it. I made a checkout page

486
00:23:58.160 --> 00:24:01.640
on I made a checkout page on strong Okay. I

487
00:24:01.720 --> 00:24:04.400
sent it to those people as kind of pre order.

488
00:24:05.079 --> 00:24:07.000
They pre ordered it and paid for it. I took

489
00:24:07.000 --> 00:24:09.279
the money that they paid, I sent it to the

490
00:24:09.359 --> 00:24:11.920
video editor, and then I sent it to the software

491
00:24:11.960 --> 00:24:15.119
company that have cloned me, and I said, build the

492
00:24:15.160 --> 00:24:17.440
course because the people paid already and I'm gonna have

493
00:24:17.480 --> 00:24:19.039
to refund all of them if you guys don't build

494
00:24:19.079 --> 00:24:22.119
the course, an they're off building one hundred and one

495
00:24:22.119 --> 00:24:25.279
minute videos or ninety nine one minute videos that go

496
00:24:25.359 --> 00:24:27.880
through the entire crash course that I wrote down while

497
00:24:27.880 --> 00:24:30.519
I was on an airplane one day.

498
00:24:31.359 --> 00:24:34.319
So let me let me ask you this because I'm

499
00:24:34.440 --> 00:24:37.240
sure there's people out there listening to the same. Well,

500
00:24:37.599 --> 00:24:40.559
this is awesome, I love this just all makes sense

501
00:24:40.599 --> 00:24:42.960
when Joe's doing it. But he's been in this fifteen

502
00:24:43.000 --> 00:24:45.319
twenty years. He's a professional, He's at the top of

503
00:24:45.319 --> 00:24:48.880
his game. I'm a newcomer. I've been struggling with this.

504
00:24:49.440 --> 00:24:53.240
I don't have the same kind of success. What would

505
00:24:53.279 --> 00:24:56.000
you say to the I don't want to say. I

506
00:24:56.519 --> 00:24:59.039
want to kick my words, look carefully, more of a

507
00:24:59.279 --> 00:25:01.720
novice newcomer into the space.

508
00:25:02.240 --> 00:25:04.599
When I was brand new. When I was brand new, Steve,

509
00:25:05.160 --> 00:25:06.960
you know what I did. You know what I did

510
00:25:07.200 --> 00:25:11.680
to learn how to launch a course. I hired a

511
00:25:11.680 --> 00:25:15.599
guy named Aaron, and Aaron taught me. Now he didn't.

512
00:25:15.640 --> 00:25:18.799
I couldn't afford Aaron five thousand dollars an hour. That's

513
00:25:18.799 --> 00:25:21.559
what he charges. I couldn't afford Aaron. So what did

514
00:25:21.559 --> 00:25:24.400
I do? I bought his course. It cost me one

515
00:25:24.400 --> 00:25:25.200
thousand dollars.

516
00:25:25.319 --> 00:25:26.759
That's what I did. I bought his course. It cost

517
00:25:26.799 --> 00:25:27.640
me one thousand dollars.

518
00:25:28.119 --> 00:25:28.960
I'm spending itself.

519
00:25:30.079 --> 00:25:31.759
I just paid one thousand dollars for the course. I

520
00:25:31.759 --> 00:25:34.680
didn't have the thousand dollars, but I borrowed the thousand

521
00:25:34.720 --> 00:25:36.880
dollars on my credit card. I paid one thousand dollars.

522
00:25:36.920 --> 00:25:39.519
But then I found an accountability partner to watch the

523
00:25:39.599 --> 00:25:43.079
course with me. I kid you not thirty times thirty

524
00:25:43.119 --> 00:25:45.799
times thirty times I watched the course. The first time

525
00:25:45.799 --> 00:25:47.960
I watched it, I didn'tunderstand anything, and I basically just said,

526
00:25:47.960 --> 00:25:50.519
this bullshit. I can't understand it. But then I said

527
00:25:50.519 --> 00:25:53.039
to myself, you know what, let me just watch it again.

528
00:25:53.079 --> 00:25:55.240
And I washed it again, wash it again, and wash

529
00:25:55.319 --> 00:25:57.240
it again, and watch it again, and washed it again,

530
00:25:57.279 --> 00:25:59.559
and watch it again. And then at the fifth or

531
00:25:59.599 --> 00:26:02.079
sixth time, I started understanding it, and I started thinking

532
00:26:02.079 --> 00:26:03.799
to myself, I'm gonna like this is good. I just

533
00:26:03.799 --> 00:26:06.559
don't get it yet. I just I'm starting to get it,

534
00:26:06.799 --> 00:26:08.640
but I don't get it. I didn't have that epiphany,

535
00:26:08.680 --> 00:26:10.480
you know, that moment where you're like, shit, I got it.

536
00:26:11.440 --> 00:26:13.680
And then I started taking notes and watching it, and

537
00:26:14.160 --> 00:26:16.160
it was in my basement in Brooklyn, and I was

538
00:26:16.200 --> 00:26:18.160
kind of like watching it and I was like watching

539
00:26:18.200 --> 00:26:20.359
it again. I was like, there's something I don't get

540
00:26:20.359 --> 00:26:22.240
about this. And then I reviewed it with somebody else

541
00:26:22.279 --> 00:26:25.119
and I watched it again. And it was a short thing.

542
00:26:25.160 --> 00:26:27.039
It wasn't like a two hour course or whatever. It

543
00:26:27.079 --> 00:26:29.480
was like a five minute video that I watched. And

544
00:26:29.480 --> 00:26:31.599
I watched it and watch it and watch it, and

545
00:26:31.599 --> 00:26:33.799
then finally I applied it and watched it again and

546
00:26:33.960 --> 00:26:37.000
fix what I applied, and watch it again, and then

547
00:26:37.000 --> 00:26:40.000
all of a sudden, at one point it just cracked.

548
00:26:40.119 --> 00:26:41.960
And then I got it. And once I got it,

549
00:26:42.000 --> 00:26:43.599
I didn't need to watch it ever again. I was like,

550
00:26:43.640 --> 00:26:45.400
I got it. I get it. I get it now,

551
00:26:45.440 --> 00:26:47.880
Like I understand what he's talking about. I understand how

552
00:26:47.880 --> 00:26:50.279
to build my ladder of success. I understand how to

553
00:26:50.279 --> 00:26:53.160
build my signature thing. I understand how to you know,

554
00:26:53.640 --> 00:26:55.720
everything that I talk about now is all based on

555
00:26:55.759 --> 00:26:58.039
that course. For all the businesses in the future that

556
00:26:58.079 --> 00:27:01.880
I'll ever have is based on me having a fundamental

557
00:27:02.000 --> 00:27:04.920
knowledge of how to be able to communicate my products

558
00:27:04.920 --> 00:27:07.359
and services in a way that people actually want to

559
00:27:07.359 --> 00:27:11.000
buy it. And it's because I hired someone's expertise. There

560
00:27:11.000 --> 00:27:13.839
are so many different times that I had to make breakthroughs.

561
00:27:13.839 --> 00:27:16.640
It was because I read the book four times. I

562
00:27:16.759 --> 00:27:20.599
read Getting Things Done four times, and then I highlighted

563
00:27:20.640 --> 00:27:22.720
it a fifth time, and then I reviewed it with

564
00:27:22.759 --> 00:27:24.799
my team a six time, and then I made them

565
00:27:24.839 --> 00:27:26.759
all read it four times. And that's how we get

566
00:27:26.759 --> 00:27:29.960
shit done. You get what I'm saying. It's like there's

567
00:27:30.000 --> 00:27:32.119
a called Getting Things Done. People read the first couple

568
00:27:32.160 --> 00:27:33.519
of pages of it and they're like, this is too

569
00:27:33.519 --> 00:27:36.279
technical for me. It's not too technical. It's a system

570
00:27:36.279 --> 00:27:38.440
and a process or getting things done. So if you're

571
00:27:38.480 --> 00:27:40.880
not going to get anything done, you either have reasons,

572
00:27:41.119 --> 00:27:43.279
oh there's a bunch of reasons and excuses, or you

573
00:27:43.319 --> 00:27:46.160
have results. Results come from action. I saw this in

574
00:27:46.200 --> 00:27:50.079
a fortune cookie posted it on LinkedIn. Results come from action.

575
00:27:51.359 --> 00:27:54.279
Assume of the fortune cookies basically what you're saying is this,

576
00:27:55.160 --> 00:27:57.599
and I'm going to correct me if I'm summarized this

577
00:27:57.799 --> 00:28:04.079
incorrectly or inaccurately. One, don't be afraid to invest in yourself. Two,

578
00:28:04.680 --> 00:28:08.880
it's worthwhile to invest in another experts. Somebody knows more

579
00:28:08.920 --> 00:28:11.480
than you. And three you have to commit to the

580
00:28:11.519 --> 00:28:18.119
process almost indefatigably and tirelessly until you master it.

581
00:28:18.640 --> 00:28:20.640
And number five is hire someone to help you do

582
00:28:20.680 --> 00:28:21.119
the things that you.

583
00:28:21.519 --> 00:28:23.680
Or when you can afford it, just offload it.

584
00:28:24.279 --> 00:28:27.480
But everyone can afford Everyone can afford five dollars. There's

585
00:28:27.480 --> 00:28:31.000
a websyc called fiver. Right, so you have five dollars,

586
00:28:31.160 --> 00:28:33.839
borrow five dollars. Okay, you could afford five dollars. There

587
00:28:33.839 --> 00:28:35.400
are plenty of people that are willing to work for

588
00:28:35.480 --> 00:28:37.960
five dollars, people willing to work for commission only.

589
00:28:38.400 --> 00:28:40.400
There's plenty of people that are willing to work to learn.

590
00:28:40.519 --> 00:28:43.240
I've hired many interns in my life that have helped

591
00:28:43.240 --> 00:28:46.920
me so much. There's so many people. You don't need

592
00:28:46.960 --> 00:28:51.519
more resources. I can't afford it. That's bullshit. That's an excuse.

593
00:28:51.559 --> 00:28:53.359
That's more of a reason. Though you don't have results,

594
00:28:53.359 --> 00:28:56.400
you have reasons or results you don't need more resources.

595
00:28:56.920 --> 00:28:59.039
You need to learn to be more resourceful with what

596
00:28:59.079 --> 00:29:03.039
you already have. You got, use it, use your resources.

597
00:29:03.079 --> 00:29:05.599
You got friends, you got investors, you got Oh, I

598
00:29:05.640 --> 00:29:07.480
don't have a net work, I don't have people. You

599
00:29:07.480 --> 00:29:10.279
have LinkedIn. It's free, go use it, Go go have

600
00:29:10.359 --> 00:29:12.759
conversations with people. But I don't know how to log in.

601
00:29:14.039 --> 00:29:16.240
Find someone that will help you. But I can't afford

602
00:29:16.279 --> 00:29:19.480
to hire the guy. Borrow money. I don't have any credit.

603
00:29:20.160 --> 00:29:23.119
Get credit, figure it out, get someone to do it

604
00:29:23.160 --> 00:29:26.680
for free. Like whatever you need to become an affiliate,

605
00:29:26.759 --> 00:29:29.720
like figure out how to make it happen in a way.

606
00:29:29.839 --> 00:29:31.640
Like this guy who told me I don't have any money.

607
00:29:31.640 --> 00:29:35.640
I said, pay the thousand dollars for the program, and

608
00:29:35.720 --> 00:29:38.039
I promise you'll make double within the next thirty days

609
00:29:38.039 --> 00:29:39.480
if you follow everything that I tell you to do.

610
00:29:39.559 --> 00:29:41.960
The guy made double back. He spent one thousand, made

611
00:29:41.960 --> 00:29:43.960
two thousand. He's like thrilled. He's like, oh my god,

612
00:29:44.000 --> 00:29:46.640
this is crazy because they just walked him through the

613
00:29:46.640 --> 00:29:49.960
path and he took the actions. If you take the actions,

614
00:29:50.079 --> 00:29:51.880
if I walk you through the path and you take

615
00:29:51.880 --> 00:29:54.480
the actions, you are guaranteed to make the money because

616
00:29:54.559 --> 00:29:58.039
action equals results every single time. If you know what

617
00:29:58.119 --> 00:30:00.920
you offer a woman. We may on a cruise. I

618
00:30:00.960 --> 00:30:02.640
met another woman on the cruise. She came out and

619
00:30:02.640 --> 00:30:04.920
she's like, Joe, not making any money. I was like,

620
00:30:04.920 --> 00:30:06.480
I'm going to give you some free advice. As a

621
00:30:06.519 --> 00:30:08.000
single mom, I'm going to sit down and give you

622
00:30:08.039 --> 00:30:09.960
some free advice, and if you take action based on

623
00:30:10.000 --> 00:30:11.119
this advice, you'll make money.

624
00:30:11.119 --> 00:30:14.079
And if not, if you're not willing to do it.

625
00:30:13.799 --> 00:30:16.079
It's probably because you didn't invest in the advice, so

626
00:30:16.119 --> 00:30:17.839
then you could pay me for the advice, and then

627
00:30:17.880 --> 00:30:20.240
you'll probably end up taking action because people that pay

628
00:30:20.240 --> 00:30:22.119
pay attention. But I'm going to give you the free

629
00:30:22.119 --> 00:30:24.000
advice anyway, because this is what I do for people.

630
00:30:24.160 --> 00:30:26.119
I sit down with her, I gave her some free advice.

631
00:30:26.640 --> 00:30:29.000
She took action on the free advice and she made

632
00:30:29.519 --> 00:30:32.759
money off it. And she's like, Wow, this is incredible.

633
00:30:32.799 --> 00:30:35.279
I made money off this free advice that you gave me.

634
00:30:35.480 --> 00:30:37.279
I said, could you imagine how much more money you'd

635
00:30:37.319 --> 00:30:41.599
make if you actually paid me some money.

636
00:30:43.119 --> 00:30:47.279
Let's get into one last thing here. There's LinkedIn just broadly. Okay,

637
00:30:48.400 --> 00:30:51.880
one point three billion people on it something like that, right,

638
00:30:52.680 --> 00:30:57.799
a big, giant, giant world to investigate. But what percentage

639
00:30:57.799 --> 00:30:59.079
of people do it wrong?

640
00:31:01.160 --> 00:31:04.759
Almost everyone is doing something wrong. Almost everyone is doing

641
00:31:04.759 --> 00:31:06.680
something wrong. Most people are not showing up.

642
00:31:06.720 --> 00:31:09.039
Sixty percent of people never even log in, often like

643
00:31:09.079 --> 00:31:11.359
they're not really doing it properly. They're not even they're

644
00:31:11.359 --> 00:31:14.440
not even present. A lot of people are not networking

645
00:31:14.440 --> 00:31:17.960
at all. They're not I call it not working. Okay,

646
00:31:18.880 --> 00:31:20.559
there's networking and there's not working.

647
00:31:22.279 --> 00:31:26.079
Easier to not work for most people. Yes, so without

648
00:31:26.119 --> 00:31:28.640
without giving away to shop. Because you are a professional

649
00:31:28.680 --> 00:31:30.920
LinkedIn trainer with the court and all such.

650
00:31:30.759 --> 00:31:32.680
And such, I'll give away the shop. I'm happy to

651
00:31:32.680 --> 00:31:33.440
give away the shop.

652
00:31:33.839 --> 00:31:37.519
So let's say, let's do it this way. What's the

653
00:31:37.640 --> 00:31:39.839
number one thing people need to do they're not doing

654
00:31:40.240 --> 00:31:41.200
besides logging in?

655
00:31:41.640 --> 00:31:44.039
Get on conversations with people like me and you are having.

656
00:31:44.119 --> 00:31:48.480
That's a number one. Just get getting book meetings. Yeah,

657
00:31:48.559 --> 00:31:50.680
get get on the phone book meetings and talk to

658
00:31:50.720 --> 00:31:53.839
people and have them and learn about them, you know,

659
00:31:53.920 --> 00:31:56.079
think about it. The average CEO is nine hundred and

660
00:31:56.079 --> 00:31:58.319
thirty connections on LinkedIn. But when I ask people, I say,

661
00:31:58.319 --> 00:32:00.000
how many of your LinkedIn connections. Have you had to

662
00:32:00.160 --> 00:32:03.279
conversation within the past sixty days? They tell me zero.

663
00:32:03.920 --> 00:32:06.319
You're connected to one thousand people and you had zero

664
00:32:06.519 --> 00:32:08.519
conversations with your connections.

665
00:32:09.319 --> 00:32:09.640
Zero.

666
00:32:10.200 --> 00:32:13.079
That's an embarrassment to society. I teach my clients I

667
00:32:13.119 --> 00:32:17.240
have five conversations a day, every single day, twenty a week,

668
00:32:17.319 --> 00:32:19.599
eighty a month, one thousand a year. If you don't

669
00:32:19.599 --> 00:32:22.440
have five conversations a day, you're not part of any

670
00:32:22.480 --> 00:32:25.359
of my programs because everyone that joins our programs has

671
00:32:25.400 --> 00:32:27.720
more conversations. How many people did you speak to? How

672
00:32:27.759 --> 00:32:30.400
many people attended your event today that was in our system?

673
00:32:30.440 --> 00:32:33.160
How many people? A dozen? Right, let's just say a dozen,

674
00:32:33.240 --> 00:32:37.759
fifteen people, whatever, fifteen. You had enough more conversations than

675
00:32:37.799 --> 00:32:40.680
most people have in a month. You had it today. Yeah,

676
00:32:40.720 --> 00:32:42.440
and all those people you could follow up. Then they'll

677
00:32:42.480 --> 00:32:45.119
take your call because you're their leader. Every one of

678
00:32:45.160 --> 00:32:46.880
them will be happy to have an hour call with you,

679
00:32:46.960 --> 00:32:48.640
or a thirty minute call or a fifty minute call

680
00:32:48.680 --> 00:32:52.039
with you. And that's just one conversation that you had

681
00:32:52.039 --> 00:32:54.960
for an hour today, where you have fifteen people show

682
00:32:55.000 --> 00:32:56.559
up to your thing, and how many people would pay

683
00:32:56.599 --> 00:32:58.480
one thousand two thousand and three thousand dollars to that

684
00:32:58.480 --> 00:33:01.039
have fifteen people show up to something with Facebook ads?

685
00:33:01.519 --> 00:33:03.759
You know, think about that, how much money people spend

686
00:33:03.759 --> 00:33:05.400
on ads to get people to show up to an event.

687
00:33:05.559 --> 00:33:08.240
And you had team qualified people that all paid money

688
00:33:08.960 --> 00:33:11.319
to be part of your thing. They're all qualified, they're

689
00:33:11.359 --> 00:33:14.000
already investing in stuff, and you have them in front

690
00:33:14.039 --> 00:33:17.279
of you just like that. And every single one of

691
00:33:17.319 --> 00:33:19.960
your friends, connections and everyone listening can have this if

692
00:33:20.039 --> 00:33:23.519
you have the right strategy. So you need to have conversations.

693
00:33:24.079 --> 00:33:25.920
Here are three things that most people don't have that

694
00:33:25.960 --> 00:33:29.359
They need exposure. You need exposure, so you need people

695
00:33:29.359 --> 00:33:31.799
to know you. You've heard the term people do business

696
00:33:31.839 --> 00:33:33.920
with other people that they know you ever heard that before?

697
00:33:34.759 --> 00:33:37.079
The second thing that yeah, second thing is they need

698
00:33:37.119 --> 00:33:37.720
to trust you.

699
00:33:38.079 --> 00:33:40.000
So how do you get credibility? So you need exposure,

700
00:33:40.039 --> 00:33:43.119
you need credibility. Those are two really key ingredients. And

701
00:33:43.160 --> 00:33:45.440
then they need to like you. So if they know you,

702
00:33:45.480 --> 00:33:47.599
they like you. When they trust you, they'll do business

703
00:33:47.640 --> 00:33:47.880
with you.

704
00:33:47.920 --> 00:33:48.440
Think about it.

705
00:33:48.480 --> 00:33:50.319
Anyone that you're throwing money at it is because you

706
00:33:50.319 --> 00:33:52.279
know them, like them, and trust them. That's why it's

707
00:33:52.319 --> 00:33:54.079
so important to have the plan to people and the promise.

708
00:33:54.119 --> 00:33:56.119
That's why it's so important to have your stories, your presence,

709
00:33:56.160 --> 00:33:58.480
and your technologies, and that's why it's so important to

710
00:33:58.480 --> 00:34:01.599
have exposure credibility meetings. And if you don't have exposure,

711
00:34:01.599 --> 00:34:04.240
credibility and meetings, then you're not attending any of my

712
00:34:04.359 --> 00:34:07.480
free sessions that I have, certainly not the paid ones.

713
00:34:07.519 --> 00:34:09.400
And you don't have the right technology, and you don't

714
00:34:09.440 --> 00:34:11.800
have the right presence. So let me teach you and

715
00:34:11.920 --> 00:34:13.920
walk you through step by step how to do it

716
00:34:13.920 --> 00:34:15.719
with the checklist. We meet all of our clients every

717
00:34:15.719 --> 00:34:18.559
single day. We have office hours every day. We have

718
00:34:18.639 --> 00:34:23.239
events every month week. Yes, and and by the way,

719
00:34:23.320 --> 00:34:26.599
we don't charge anything extra. You pay a few hundred dollars,

720
00:34:26.639 --> 00:34:29.199
you're in the door and you get unlimited access, unfettered

721
00:34:29.239 --> 00:34:30.360
access to my whole team.

722
00:34:30.760 --> 00:34:32.079
We have a community.

723
00:34:32.239 --> 00:34:34.159
We have a community of a thousand people that are

724
00:34:34.159 --> 00:34:37.719
all engaged on LinkedIn. They're all highly qualified people, they

725
00:34:37.760 --> 00:34:40.880
all have invested and so that's that's the idea. The

726
00:34:40.920 --> 00:34:44.480
idea is get into the right community. You know, most people,

727
00:34:44.920 --> 00:34:46.960
they're in the wrong community. You're the average of the

728
00:34:46.960 --> 00:34:49.000
five people you're spending the most time with So you

729
00:34:49.039 --> 00:34:51.199
want to be more active on LinkedIn, you want a network,

730
00:34:51.199 --> 00:34:54.079
come to our community. We have dozens and dozens and

731
00:34:54.119 --> 00:34:56.440
dozens and dozens and dozens and dozens and dozens of

732
00:34:56.440 --> 00:34:58.519
people would be thrilled to get on the phone with

733
00:34:58.559 --> 00:35:00.000
you right now and refer business to you.

734
00:35:01.000 --> 00:35:01.840
Would be thrilled.

735
00:35:01.840 --> 00:35:04.719
You would have unlimited conversations just by entering our ecosystem.

736
00:35:05.119 --> 00:35:07.079
So that's what I tell people. It's like, just start

737
00:35:07.119 --> 00:35:10.719
having conversations. That's the bottom line. Get off LinkedIn, get

738
00:35:10.760 --> 00:35:13.039
on the phone, get on Zoom, get on a face

739
00:35:13.079 --> 00:35:14.719
to face. I mean, me and you were what We're

740
00:35:14.719 --> 00:35:16.760
both in New Jersey, We're both not far from each other,

741
00:35:17.239 --> 00:35:18.400
so you can easily.

742
00:35:18.440 --> 00:35:20.199
You can take my address, come to my house.

743
00:35:20.280 --> 00:35:23.800
I'll sit down with you and we'll have some shwarma.

744
00:35:25.159 --> 00:35:28.000
I'm gonna take you up on that. So all right,

745
00:35:28.760 --> 00:35:31.800
let's do this. Is there anything you want to get

746
00:35:31.840 --> 00:35:33.400
into that we have not had a chance to get

747
00:35:33.400 --> 00:35:35.360
into briefly and in a worder to get into my

748
00:35:35.760 --> 00:35:36.639
wrap up here.

749
00:35:37.079 --> 00:35:39.079
Yeah, So if you want to wrap up, you need

750
00:35:39.119 --> 00:35:41.000
to make sure that the words rhyme. That's the most

751
00:35:41.039 --> 00:35:43.880
important thing. You gotta make sure the words that's how

752
00:35:43.880 --> 00:35:48.119
you wrap up Joe with the right strategy. Let me

753
00:35:48.159 --> 00:35:50.719
tell you how to be The last thing I want

754
00:35:50.719 --> 00:35:53.119
to tell everybody. The secret to living is giving. If

755
00:35:53.159 --> 00:35:55.840
you want to get, you got to give. You got

756
00:35:55.880 --> 00:35:59.719
to invest. Investing in yourself, investing in your network, investing

757
00:35:59.760 --> 00:36:03.079
in our people. Having the right people around you is key.

758
00:36:03.480 --> 00:36:06.199
Don't try to do everything yourself. Find someone that has

759
00:36:06.239 --> 00:36:08.840
already done it that will help you get there because

760
00:36:08.880 --> 00:36:14.440
success leaves clues. Success is a repeatable process of getting

761
00:36:14.480 --> 00:36:16.840
from where you are right now to your goal. It's

762
00:36:16.840 --> 00:36:19.480
called from point A to point B. You don't need

763
00:36:19.519 --> 00:36:22.159
to range rover to get from point A to point B.

764
00:36:22.760 --> 00:36:25.239
You can use a Honda Civic. You can use a bicycle,

765
00:36:25.360 --> 00:36:27.480
or you could use bus number eleven, which is your

766
00:36:27.480 --> 00:36:30.280
two feet. You could figure out how to make it happen.

767
00:36:30.360 --> 00:36:32.159
It's much easier to take a bus or a train.

768
00:36:32.360 --> 00:36:34.840
It's much easier to take a plane. It's much easier

769
00:36:34.880 --> 00:36:37.440
to take a broomstick that flies. But we don't have

770
00:36:37.480 --> 00:36:40.119
that magical broomstick. Even though someone on Instagram seld you

771
00:36:40.159 --> 00:36:43.559
the magical broomstick that flies, the broomstick doesn't fly, It sweeps,

772
00:36:43.760 --> 00:36:46.360
and most of us are weeping instead of sweeping. So

773
00:36:46.480 --> 00:36:48.360
let me tell you what you need to do. What

774
00:36:48.480 --> 00:36:50.920
you need to do is find someone that can help

775
00:36:50.960 --> 00:36:54.159
you use your b resourceful, stop worrying about not half

776
00:36:54.280 --> 00:36:57.760
enough money, and start living in abundance and start attracting

777
00:36:57.800 --> 00:37:01.719
what you want. Rub some elbows with some grease, with

778
00:37:01.760 --> 00:37:03.760
some other people around you that are doing the work,

779
00:37:04.079 --> 00:37:07.000
and watch what happens. When you do the work consistently

780
00:37:07.079 --> 00:37:10.920
with the right strategy, magic happens. And for me, magic

781
00:37:11.239 --> 00:37:14.360
is the very simple art of planting a seed, putting

782
00:37:14.440 --> 00:37:17.679
some water and sunlight in it, adding some fertilizer, and

783
00:37:17.719 --> 00:37:21.840
watching the tomato seed blossom into a seedling and eventually

784
00:37:21.880 --> 00:37:25.000
into a forest of tomatoes. And then you harvest your tomatoes,

785
00:37:25.199 --> 00:37:27.400
you get rid of the aphids, you have a great time.

786
00:37:27.760 --> 00:37:29.239
And trust me, I do this often.

787
00:37:29.280 --> 00:37:31.039
I live in New Jersey now, and when I lived

788
00:37:31.079 --> 00:37:32.840
in Brooklyn, the only grass I had is grass you

789
00:37:32.880 --> 00:37:36.039
can smoke. Now I'm planting tomatoes.

790
00:37:37.199 --> 00:37:40.719
You've made it. You've made it. Hey, let me ask

791
00:37:40.760 --> 00:37:42.400
you this, And I want to get into something real,

792
00:37:42.440 --> 00:37:47.440
real quick with you. You feel like your work is done?

793
00:37:47.599 --> 00:37:49.519
Do you feel like just getting started? I mean, you

794
00:37:49.519 --> 00:37:52.920
have so many projects. I'm lucky to be in a

795
00:37:52.920 --> 00:37:56.119
few of them with you. But you feel like you

796
00:37:56.320 --> 00:37:59.159
just scratching the surface. I mean, where do you sort

797
00:37:59.159 --> 00:38:02.880
of see your positioning? I mean in terms of what

798
00:38:02.920 --> 00:38:06.760
you can ultimately accomplish because you've accomplished. I mean, you're

799
00:38:06.960 --> 00:38:10.320
a humble person, but in general, you've a comp I

800
00:38:10.360 --> 00:38:13.239
can tell you Joe's accomplished the tons of It's impacted

801
00:38:13.719 --> 00:38:17.159
very positively a lot of people. Most people speak very

802
00:38:17.199 --> 00:38:22.800
highly of him in the professional world. But if you

803
00:38:22.800 --> 00:38:24.639
have any goals or anything, you just I haven't feel

804
00:38:24.639 --> 00:38:27.599
like you've gotten to yet, or you need to maybe

805
00:38:27.840 --> 00:38:29.719
move on to or I'm not sure if we even

806
00:38:29.760 --> 00:38:32.280
ask the question as concisely as I want, But what

807
00:38:32.360 --> 00:38:33.079
do you think.

808
00:38:34.480 --> 00:38:34.760
Right now?

809
00:38:34.800 --> 00:38:37.360
It's about being present. Wherever I am right now is

810
00:38:37.480 --> 00:38:40.000
exactly where I need to be. I have five beautiful children.

811
00:38:40.119 --> 00:38:42.079
I got to be present for them. I have a

812
00:38:42.159 --> 00:38:45.440
thousand amazing clients. I have to be present for them.

813
00:38:45.480 --> 00:38:47.559
Just being present with what the universe is giving me

814
00:38:47.599 --> 00:38:50.159
as gifts, and just being there for other people, making

815
00:38:50.159 --> 00:38:52.159
a difference for people, one day at a time, one

816
00:38:52.159 --> 00:38:54.280
moment at a time. Wherever I am is exactly where

817
00:38:54.280 --> 00:38:56.039
I need to be and just be fully in on

818
00:38:56.119 --> 00:38:58.920
wherever I am right now. That's kind of like where

819
00:38:58.920 --> 00:39:01.360
I am in life right now. In terms of my goals,

820
00:39:01.519 --> 00:39:03.639
I want to impact people in a deeper basis. I

821
00:39:03.679 --> 00:39:06.599
want to make a difference for organizations. Company I'm speaking

822
00:39:06.599 --> 00:39:10.679
to IBM, I'm speaking to large organizations that have, you know,

823
00:39:10.760 --> 00:39:15.039
thousands of sales teams that say salespeople, hundreds of sales

824
00:39:15.079 --> 00:39:17.519
teams and thousands of salespeople that.

825
00:39:17.519 --> 00:39:19.039
I can impact in a very deep way.

826
00:39:19.119 --> 00:39:22.079
So right now I'm on a mission to build an

827
00:39:22.119 --> 00:39:28.000
amazing AI assistant that also has agentic capabilities. And I'm

828
00:39:28.000 --> 00:39:31.719
working with my team diligently to build this sales assistant

829
00:39:31.719 --> 00:39:35.760
for people and for organizations. So having an incredible sales

830
00:39:35.760 --> 00:39:38.320
assistant will write your content that will help you with

831
00:39:38.440 --> 00:39:41.280
comments that will help you with doing AI research on people,

832
00:39:41.400 --> 00:39:44.920
organizing and sementing all your connections, and then eventually doing

833
00:39:44.920 --> 00:39:45.920
all the outreach for you.

834
00:39:46.079 --> 00:39:47.239
That's really where we're headed.

835
00:39:47.239 --> 00:39:51.280
We're headed to a place of agentic capabilities where instead

836
00:39:51.320 --> 00:39:55.320
of hiring a sales rep, you hire our assistant that

837
00:39:55.360 --> 00:39:58.559
will do sales together with you and book your meetings

838
00:39:58.559 --> 00:40:00.719
for you. That's kind of like where we're headed. And

839
00:40:00.800 --> 00:40:03.519
so like imagine you can have someone book all your

840
00:40:03.559 --> 00:40:06.159
calls for you. That's just an agent that does it

841
00:40:06.159 --> 00:40:08.960
for you. That's kind of like where we're headed. And

842
00:40:09.000 --> 00:40:10.840
that's kind of like what I'd love to build right

843
00:40:10.880 --> 00:40:14.920
now and build a beautiful piece of software that really saves.

844
00:40:14.679 --> 00:40:17.119
A lot of people time and a lot.

845
00:40:17.880 --> 00:40:19.519
Yeah, and so the other end of it is like

846
00:40:19.599 --> 00:40:22.119
waiting for the technology to catch up and being ready

847
00:40:22.119 --> 00:40:24.719
for it when it does. And it's almost there. I

848
00:40:24.760 --> 00:40:26.440
see it there. It's like we're at the edge of it.

849
00:40:26.440 --> 00:40:28.079
We're at the cutting edge of it. We already have

850
00:40:28.119 --> 00:40:30.079
all the clients, and we already have the basic the

851
00:40:30.199 --> 00:40:32.880
basis of the technology. We're just going to add some more,

852
00:40:33.119 --> 00:40:35.480
some more things to it that just make it more

853
00:40:35.559 --> 00:40:37.960
useful and more useful and more useful. Like, for example,

854
00:40:38.039 --> 00:40:41.639
right now, you can use our technology to scour the

855
00:40:41.639 --> 00:40:44.559
web for any of your LinkedIn connections or anyone on

856
00:40:44.599 --> 00:40:46.840
LinkedIn period. Like you just push about that and then

857
00:40:46.840 --> 00:40:48.920
you see the agent go off and crawl the web

858
00:40:49.320 --> 00:40:52.719
and bring back to you their contact information, bring back

859
00:40:52.760 --> 00:40:55.199
to you with their personality, bring back to you what

860
00:40:55.239 --> 00:40:56.920
they do for a living and how you could help

861
00:40:56.960 --> 00:40:58.519
them and what you should say when you get on

862
00:40:58.559 --> 00:40:58.960
the phone.

863
00:40:59.679 --> 00:41:03.519
I want but the agent to bring that not to you.

864
00:41:03.400 --> 00:41:06.480
But to another agent that that agent can then reach

865
00:41:06.519 --> 00:41:09.239
out to that person via phone, via text, via whatever,

866
00:41:09.599 --> 00:41:13.199
and then schedule the meeting on the calendar for another agent.

867
00:41:13.519 --> 00:41:16.079
That that agent goes and has an initial conversation with

868
00:41:16.159 --> 00:41:19.960
the person, and then that agent passes it off to

869
00:41:20.000 --> 00:41:21.800
another one and then gets them on the phone with

870
00:41:21.840 --> 00:41:23.679
you if you're even interested in being part of the process,

871
00:41:23.760 --> 00:41:25.800
or that agent just closes the deal for you and

872
00:41:25.800 --> 00:41:27.599
then you can do the customer service, or we have

873
00:41:27.639 --> 00:41:30.199
another agent doing the customer service, Like we can build

874
00:41:30.199 --> 00:41:33.400
a whole ecosystem around sales, and that's kind of like

875
00:41:33.400 --> 00:41:35.360
where we're headed to. So we have the first part,

876
00:41:35.400 --> 00:41:38.639
which is assisting you. Eventually it'll kind of do it

877
00:41:38.679 --> 00:41:41.000
all for you. But you know that's that's neither here

878
00:41:41.079 --> 00:41:43.360
nor there, but that's the idea. And we would do

879
00:41:43.440 --> 00:41:45.880
that in terms of just like taking commission, Like if

880
00:41:45.920 --> 00:41:47.719
I got you a deal, you don't have to pay

881
00:41:47.760 --> 00:41:50.199
me anything. If I believed in your offer, I would

882
00:41:50.199 --> 00:41:52.079
just do it for you commission only because I already

883
00:41:52.079 --> 00:41:52.679
have everything.

884
00:41:52.719 --> 00:41:54.559
So like I don't. I just I'll get the client.

885
00:41:54.599 --> 00:41:57.000
You just pay me a commission, pay me fifty percent

886
00:41:57.079 --> 00:41:58.760
or whatever you make, and I'm good. You know, like

887
00:41:58.800 --> 00:42:01.039
I'm happy, you know, like you do the work, I

888
00:42:01.039 --> 00:42:03.960
get fifty percent. I'll bring you the clients. Everyone's happy.

889
00:42:04.239 --> 00:42:06.239
Let's be partners now, all of a sudden, if I

890
00:42:06.280 --> 00:42:08.880
have the capabilities of doing that for any company, that

891
00:42:08.920 --> 00:42:10.840
would really make an impact for a lot of people.

892
00:42:11.360 --> 00:42:15.440
Yeah, well, there you go. Who I gotta, I gotta,

893
00:42:15.480 --> 00:42:17.000
I gotta take a deep breath. This was a lot

894
00:42:17.119 --> 00:42:20.440
so Steve Green to make the Great Experience Podcast. My

895
00:42:20.519 --> 00:42:23.960
guest Joe Applebaum. Uh, we've been we've been just blowing

896
00:42:24.000 --> 00:42:25.960
through this for about forty minutes, and I'm sure we

897
00:42:25.960 --> 00:42:29.639
could probably go another three hours. Huge amount of value, everybody.

898
00:42:29.719 --> 00:42:32.880
I hope, like Joe read that class forty six times whatever.

899
00:42:33.239 --> 00:42:35.000
I suggest you listen to this three or four because

900
00:42:35.039 --> 00:42:38.639
there is a lot to unpack. And I can tell

901
00:42:38.639 --> 00:42:41.079
you because I work with Joe, I use some of

902
00:42:41.079 --> 00:42:43.880
his software, I'm in his community. Everything he's saying is

903
00:42:43.880 --> 00:42:46.159
true and more so, let you know, let's let's go.

904
00:42:46.280 --> 00:42:47.679
I always close out what is I call it my

905
00:42:47.760 --> 00:42:50.960
fave five. Okay, so I'm just going to ask you

906
00:42:51.119 --> 00:42:53.519
five things. You tell me your favorite of them. Okay,

907
00:42:54.559 --> 00:42:57.880
so simple, this is so this is the world gets

908
00:42:57.880 --> 00:43:00.119
to know you a little bit better. What is your

909
00:43:00.159 --> 00:43:07.800
favorite color green? Ooh, it's a good stunt. Favorite food?

910
00:43:08.119 --> 00:43:09.960
Favorite food tomatoes?

911
00:43:11.320 --> 00:43:15.039
You growing your own too? Favorite song? Favorite kind of music?

912
00:43:15.599 --> 00:43:17.719
I love rap, like hip hop?

913
00:43:17.840 --> 00:43:21.920
Arm Okay, you got a favorite.

914
00:43:21.400 --> 00:43:23.920
Like really clever rap? Why like that?

915
00:43:24.039 --> 00:43:26.519
Old school? Not like run DMC like I like it.

916
00:43:26.880 --> 00:43:28.599
I like Biggies. I like Biggie.

917
00:43:28.639 --> 00:43:32.440
I don't really like the the this, the Kendrick Lamar stuff.

918
00:43:32.480 --> 00:43:33.519
I can't really understand.

919
00:43:33.559 --> 00:43:35.599
It's like so it's like he takes it to a

920
00:43:35.800 --> 00:43:38.480
level of like depth of that just like I want

921
00:43:38.480 --> 00:43:41.559
it to be like not too old school, but also

922
00:43:41.719 --> 00:43:44.400
not too like new age where it's.

923
00:43:44.239 --> 00:43:48.519
Like, is they gotten a term yet? Classic rap? Does

924
00:43:48.519 --> 00:43:49.280
that happened yet?

925
00:43:49.519 --> 00:43:50.320
Maybe? I don't know?

926
00:43:50.400 --> 00:43:52.480
Got classic rock? Do they have classic rap?

927
00:43:52.519 --> 00:43:52.800
I don't?

928
00:43:52.840 --> 00:43:58.079
I don't know, Yeah, I don't interesting. Okay, favorite activity

929
00:43:58.159 --> 00:44:00.599
hobby you got? You gotta free time?

930
00:44:00.719 --> 00:44:04.079
I like I like rollerblading, I like running. I love

931
00:44:04.119 --> 00:44:04.960
being in nature.

932
00:44:05.719 --> 00:44:09.920
I love plant medicine, you know, like nutrition health that

933
00:44:09.920 --> 00:44:11.320
type of stuff, personal development.

934
00:44:11.360 --> 00:44:12.679
Those are the things that I really enjoy.

935
00:44:13.400 --> 00:44:15.280
All right, this is the bonus six one. You're ready.

936
00:44:16.840 --> 00:44:22.480
Favorite podcast hosts, Steve Green. It's incredible how many people

937
00:44:22.519 --> 00:44:26.440
get that question right. It's like a ninety seven.

938
00:44:26.800 --> 00:44:29.280
I really do like I really do like Tony Robbins

939
00:44:29.280 --> 00:44:31.199
a lot. I love listening to him interview.

940
00:44:31.320 --> 00:44:34.079
Plenty of good ones out there, plenty of really strong.

941
00:44:33.920 --> 00:44:35.679
I really I really like him a lot. I don't

942
00:44:35.719 --> 00:44:37.800
know if you've ever heard Tony Robbins or watching any

943
00:44:37.840 --> 00:44:38.519
of his programs.

944
00:44:38.840 --> 00:44:40.480
Have eard host?

945
00:44:40.519 --> 00:44:40.719
I have?

946
00:44:40.920 --> 00:44:43.840
I've heard him like as part of his programs.

947
00:44:43.559 --> 00:44:46.280
Have He's interviewed a lot of people.

948
00:44:46.719 --> 00:44:48.880
A lot of very high level people too.

949
00:44:49.039 --> 00:44:52.280
He's amazing. He's amazing at presenting and also interviewing. So

950
00:44:52.320 --> 00:44:53.679
I learned a lot from him.

951
00:44:53.679 --> 00:44:55.880
Interesting. You know, he's still out there, He's still he's

952
00:44:55.920 --> 00:44:57.519
still hitting the pavement.

953
00:44:57.719 --> 00:44:59.239
Hitting it. Yeah for him.

954
00:45:00.199 --> 00:45:03.559
Oh, I cannot thank you enough. As they say in

955
00:45:03.599 --> 00:45:06.480
the old country, Toda rabat.

956
00:45:07.199 --> 00:45:11.119
And owe, yeah, which I.

957
00:45:10.480 --> 00:45:14.239
Thought I said it right. I gotta spend a long time. Hey.

958
00:45:14.559 --> 00:45:16.400
If you like what you heard today, everybody, and you

959
00:45:16.440 --> 00:45:19.920
aren't already, please subscribe, Please share, this. I really believe

960
00:45:20.599 --> 00:45:23.679
this is a public service. I believe the more people

961
00:45:23.679 --> 00:45:26.400
they can get this information, the more people this helps,

962
00:45:26.960 --> 00:45:29.159
the better. And I don't care how it gets in

963
00:45:29.199 --> 00:45:31.320
their hands. I just want people to have information they

964
00:45:31.360 --> 00:45:33.760
can use to level up, take it the next level,

965
00:45:34.719 --> 00:45:38.199
and accelerate their journey to success. So we have some

966
00:45:38.239 --> 00:45:40.440
cool stuff coming up. I got about five or six

967
00:45:40.519 --> 00:45:43.679
guests in the queue all over the map. You're gonna see.

968
00:45:43.679 --> 00:45:45.119
You're gonna be surprised some of the things that are

969
00:45:45.119 --> 00:45:47.239
coming on here. I got a person who is a

970
00:45:47.280 --> 00:45:50.519
professional athlete coming on. I got a couple of the

971
00:45:50.599 --> 00:45:55.119
real interesting ones, some academics, some business people, a globe

972
00:45:55.159 --> 00:45:58.559
trotter kind of person who actually Joe has crossed path

973
00:45:58.599 --> 00:46:00.840
with but I won't mention names yet, no saler alerts,

974
00:46:01.920 --> 00:46:04.960
but you know him from the cruise anyhow. That's what

975
00:46:05.039 --> 00:46:08.719
we got, Joe. Thanks again. I I looking forward to

976
00:46:08.840 --> 00:46:11.920
what we can do together down the road. And I

977
00:46:12.360 --> 00:46:14.440
want to congratulate you and thank you at the same

978
00:46:14.480 --> 00:46:17.760
time for everything you've done for your community. And it's

979
00:46:17.800 --> 00:46:20.280
a lot of people and I know that they appreciate you.

980
00:46:20.840 --> 00:46:24.760
So thanks everybody. We will see you in the next episode.

981
00:46:24.800 --> 00:46:32.599
Doctor Steve the Make three podcast signing off. All right,

982
00:46:35.119 --> 00:46:39.960
I think it's a wrap wr wr w R A P.

983
00:46:41.519 --> 00:46:42.480
Is it a filler rap?

984
00:46:43.159 --> 00:46:43.719
There you go?

985
00:46:46.800 --> 00:46:48.360
I did?

986
00:46:48.480 --> 00:46:50.440
I think you recorded this also, But I can get

987
00:46:50.480 --> 00:46:53.000
you my version if you need it. I've been on

988
00:46:53.079 --> 00:46:54.880
pretty good lately. I'll be getting He's out on the

989
00:46:55.719 --> 00:46:58.360
on the podcast street in like the next day or

990
00:46:58.480 --> 00:47:02.719
two days later, because I've been dedicating time to a

991
00:47:02.760 --> 00:47:06.039
little more every day. But if you want to listen

992
00:47:06.079 --> 00:47:07.599
to it before I release it, let me know. I

993
00:47:07.679 --> 00:47:09.159
always give my guests.

994
00:47:08.960 --> 00:47:11.599
Op I already heard it just now. I'm okay.

995
00:47:12.199 --> 00:47:13.719
I always like to offer that because.

996
00:47:13.519 --> 00:47:16.239
Sometimes everything that was said was perfect. But I do

997
00:47:16.320 --> 00:47:18.280
have a question for you. What did you love most

998
00:47:18.360 --> 00:47:19.519
about my interview?

999
00:47:19.559 --> 00:47:22.000
Like? What did you love most about me being a guest.

1000
00:47:23.960 --> 00:47:28.920
On a just a sheer level. Just the positive energy.

1001
00:47:29.239 --> 00:47:32.000
I mean, it doesn't matter what you're saying at times.

1002
00:47:32.679 --> 00:47:37.320
I think what you're projecting is a hopeful positivity and

1003
00:47:37.639 --> 00:47:40.280
it can do Like if I can do it, you

1004
00:47:40.320 --> 00:47:42.239
can do it if you get with the right path

1005
00:47:42.280 --> 00:47:47.880
to get with the right people. Content Wise, I like

1006
00:47:48.000 --> 00:47:50.840
the system. I mean, I'm a systems person too. I

1007
00:47:50.880 --> 00:47:55.039
think most people fail because they're not systematic, and even

1008
00:47:55.079 --> 00:47:57.199
if they just lock onto a system, they don't do

1009
00:47:57.280 --> 00:48:00.599
it consistently enough. So I think I think the fact

1010
00:48:00.639 --> 00:48:02.719
that you stressed that I took a lot of notes

1011
00:48:02.760 --> 00:48:07.519
while you were talking. But it's it's obvious, and I'm

1012
00:48:07.519 --> 00:48:09.320
sure there's more too. If there's it's obvious, you have

1013
00:48:09.360 --> 00:48:12.480
a well thought out creator to grave, it's just or

1014
00:48:12.519 --> 00:48:14.719
farmed the table, whatever you want to call it, system,

1015
00:48:15.280 --> 00:48:17.039
and it's just a matter of people plugging it at

1016
00:48:17.079 --> 00:48:20.039
the beginning, work at the rate they can handle, and

1017
00:48:20.079 --> 00:48:22.599
eventually they hit the finish line.

1018
00:48:22.920 --> 00:48:26.159
Wow, powerful, thank.

1019
00:48:26.000 --> 00:48:28.239
You, I'm a good I'm a good listener. It's you know,

1020
00:48:28.280 --> 00:48:30.119
it's hard to your host and being a good listener

1021
00:48:30.159 --> 00:48:33.639
at the same time. And I'm not saying that to

1022
00:48:33.639 --> 00:48:35.400
pat myself on the back. I'm just saying it because

1023
00:48:35.400 --> 00:48:39.079
I've done so many of these interviews that I think

1024
00:48:39.199 --> 00:48:41.559
that signs can get lost in the process. Sometimes people

1025
00:48:41.559 --> 00:48:44.760
are ready are already thinking the next question before the

1026
00:48:44.800 --> 00:48:47.880
person's you've been done answering the present one, and they

1027
00:48:47.880 --> 00:48:51.320
don't really they don't carry through the flow of the

1028
00:48:51.360 --> 00:48:55.840
conversation as well. So but back to me, came across,

1029
00:48:55.880 --> 00:48:59.679
loud and clear, the importance of the system, clarity of message,

1030
00:48:59.800 --> 00:49:02.159
and these are you know, we really think alike. These

1031
00:49:02.159 --> 00:49:04.400
are things I preach all the time. I may not

1032
00:49:04.480 --> 00:49:06.519
be quite as eloquent in the way I do it,

1033
00:49:07.880 --> 00:49:10.039
but that's probably just because I haven't been doing it

1034
00:49:10.159 --> 00:49:14.440
as much or too big an audience. But that's my goal.

1035
00:49:14.760 --> 00:49:15.679
I'm trying to get there.

1036
00:49:17.719 --> 00:49:19.559
So you're gonna do really great.

1037
00:49:19.719 --> 00:49:21.800
Yeah, if you have a good offer and you have

1038
00:49:21.840 --> 00:49:24.039
a good network of people that trust you and you

1039
00:49:24.480 --> 00:49:25.079
impact people.

1040
00:49:25.119 --> 00:49:26.880
You know I got I'll tell you what I got.

1041
00:49:27.440 --> 00:49:29.840
I got a specific offer that's been doing well, and

1042
00:49:29.880 --> 00:49:32.639
I'm not sure exactly how to roll this through the

1043
00:49:32.719 --> 00:49:36.679
whole landing page and uh, lead magnifice is good. But

1044
00:49:36.920 --> 00:49:40.000
what's been what's been a really good one lately is

1045
00:49:40.039 --> 00:49:42.039
I have this thing called the two hour ebook offer.

1046
00:49:43.480 --> 00:49:45.360
And basically, and I think I mentioned to this at

1047
00:49:45.360 --> 00:49:47.719
one point, as long as people do an intake for

1048
00:49:47.800 --> 00:49:51.400
him will go from nothing to a fully done product

1049
00:49:51.400 --> 00:49:53.679
in two hours or less.

1050
00:49:54.199 --> 00:49:54.480
Wow.

1051
00:49:55.599 --> 00:49:57.320
I mean, it's like, it's not war and peace. It's

1052
00:49:57.320 --> 00:49:59.719
not two hundred pages, it's usually three or four pages.

1053
00:50:00.199 --> 00:50:04.800
It's it solves all the marketing issues. What's who's your

1054
00:50:05.599 --> 00:50:09.519
what's your problem are you addressing? What's your solution? Why

1055
00:50:09.559 --> 00:50:12.199
are you the go to person? What's that based on?

1056
00:50:12.320 --> 00:50:15.320
What's your expertise? How do they get to you? What's

1057
00:50:15.320 --> 00:50:17.360
the call to action? Is there an offer? It? It

1058
00:50:18.119 --> 00:50:21.800
addresses the eight or nine just core old school marketing

1059
00:50:21.960 --> 00:50:25.480
business class one oh one type stuff the most entrepreneurs

1060
00:50:25.519 --> 00:50:29.280
don't understand or can't communicate with any kind of clarity.

1061
00:50:31.320 --> 00:50:35.840
And it's been doing well. I've been doing like I

1062
00:50:36.320 --> 00:50:39.639
lowered the price a little against advisement from everybody I

1063
00:50:39.679 --> 00:50:43.119
had talked to, but I just I wanted to get

1064
00:50:43.199 --> 00:50:45.719
more people who had done it, because that's always my

1065
00:50:45.760 --> 00:50:49.000
best referral source. So I figured, if I give up

1066
00:50:49.000 --> 00:50:50.960
a couple hundred dollars in prices.

1067
00:50:50.519 --> 00:50:53.280
I would say, I would say, in order for you

1068
00:50:53.360 --> 00:50:55.639
to be able to get more of those things, I

1069
00:50:55.639 --> 00:50:58.960
would say five calls a day interviewing people is if

1070
00:50:58.960 --> 00:51:01.840
you had an ebook done for you, what would your

1071
00:51:01.840 --> 00:51:02.679
e book be about?

1072
00:51:02.920 --> 00:51:03.880
I'm going to write that thing.

1073
00:51:05.119 --> 00:51:07.920
If you have five calls every single day you interviewing,

1074
00:51:08.000 --> 00:51:11.760
it's called prospect by interview. If you had an ebook

1075
00:51:11.840 --> 00:51:14.199
done for you, what would the e book be about

1076
00:51:14.320 --> 00:51:17.960
and how would it help your business?

1077
00:51:19.480 --> 00:51:22.360
And it doesn't have to be an ebook, but it's just.

1078
00:51:22.480 --> 00:51:24.599
You had if you had, if you had, I keep

1079
00:51:24.599 --> 00:51:26.400
it simple, I'd say, if you had an ebook done

1080
00:51:26.400 --> 00:51:29.199
for you, what would the e book be about?

1081
00:51:29.480 --> 00:51:34.280
And how would it help your business generate revenue? That's all.

1082
00:51:34.800 --> 00:51:37.760
And then you say, those are the two questions that

1083
00:51:37.840 --> 00:51:38.320
I have for you.

1084
00:51:38.440 --> 00:51:40.239
It'll take you five minutes to answer, and I just

1085
00:51:40.280 --> 00:51:43.559
I need five minutes of your time. And then and

1086
00:51:43.559 --> 00:51:45.760
I would say, five people a day, twenty a week,

1087
00:51:45.840 --> 00:51:49.320
eighty a month, than a year. How many of these

1088
00:51:49.360 --> 00:51:50.960
do you want to do a year? How many of

1089
00:51:51.000 --> 00:51:51.800
these e books?

1090
00:51:52.119 --> 00:51:53.639
My goal is to average one a day.

1091
00:51:55.239 --> 00:51:57.599
Okay, that's three hundred. That's two hundred days a year,

1092
00:51:57.679 --> 00:51:59.000
so it's two hundred of year. So if you want

1093
00:51:59.039 --> 00:52:00.440
to do two hundred a year, if if you have

1094
00:52:00.519 --> 00:52:03.079
that conversation with a thousand people, probably you'll get two

1095
00:52:03.159 --> 00:52:03.719
hundred a year.

1096
00:52:04.480 --> 00:52:06.719
I'm beating that number now, but I won't stay that

1097
00:52:06.760 --> 00:52:07.239
way forever.

1098
00:52:07.360 --> 00:52:10.440
Maybe just if you will stay that way forever, if

1099
00:52:10.480 --> 00:52:12.599
you just have five conversations a day with those interviews

1100
00:52:12.960 --> 00:52:14.559
to start with that, we have a thousand people in

1101
00:52:14.559 --> 00:52:17.480
our community, so like, just tap into our community.

1102
00:52:17.519 --> 00:52:18.039
That's good.

1103
00:52:18.400 --> 00:52:21.599
And also you're and also go through your connections. You

1104
00:52:21.599 --> 00:52:24.159
have a massive amount of connections on LinkedIn. We made

1105
00:52:24.280 --> 00:52:26.280
I made you a dashboard. Go through the dashboard one

1106
00:52:26.320 --> 00:52:28.559
person at a time. Send them a message say can

1107
00:52:28.559 --> 00:52:29.920
you get on the pube with me for five minutes.

1108
00:52:29.920 --> 00:52:32.360
I have questions to ask you. You have five minutes.

1109
00:52:32.360 --> 00:52:34.199
And if their cell phones on LinkedIn, just call them

1110
00:52:34.360 --> 00:52:35.400
and say I have two questions to you.

1111
00:52:35.480 --> 00:52:36.360
My name is Steve Green.

1112
00:52:36.880 --> 00:52:39.079
If I if you had an ebook done for you,

1113
00:52:39.159 --> 00:52:40.719
what would the topic be and how would it help

1114
00:52:40.719 --> 00:52:41.199
your business?

1115
00:52:41.199 --> 00:52:41.639
And that's it.

1116
00:52:42.199 --> 00:52:44.119
And then if they say I don't want an ebook done,

1117
00:52:44.199 --> 00:52:45.679
then you hang up and you move on. But if

1118
00:52:45.719 --> 00:52:47.480
they say, well my e book would be blah blah

1119
00:52:47.519 --> 00:52:49.480
blah blah blah, say let me do a research on it,

1120
00:52:49.480 --> 00:52:51.000
and let's set up a fifteen minute call so I

1121
00:52:51.039 --> 00:52:53.719
can tell you what research I found about this topic

1122
00:52:53.800 --> 00:52:54.920
to help you blah blah blah.

1123
00:52:54.960 --> 00:52:56.280
And then you tell them your offer and see if

1124
00:52:56.280 --> 00:53:01.519
they sign up. And that's it. That five minutes to see.

1125
00:53:01.320 --> 00:53:02.960
If you know where where I don't. I don't want

1126
00:53:03.000 --> 00:53:03.480
to take.

1127
00:53:03.320 --> 00:53:06.760
Time It's like my team is telling me to go now.

1128
00:53:06.960 --> 00:53:09.000
Yeah, I know the question I need. The question I

1129
00:53:09.039 --> 00:53:11.519
need answered is which I'll figure out on my owner

1130
00:53:11.519 --> 00:53:14.760
if you get thoughts later. Is that is the best

1131
00:53:14.800 --> 00:53:19.280
way to make that transition from contact slash connection to

1132
00:53:19.320 --> 00:53:21.280
the phone call. I know how to do it, I

1133
00:53:21.360 --> 00:53:22.320
just haven't found the best.

1134
00:53:22.159 --> 00:53:25.679
Way to post the question on the school community. And

1135
00:53:25.719 --> 00:53:28.159
I will leave you a thoughtful answer there. That's a

1136
00:53:28.280 --> 00:53:32.159
great question to ask. Yeah, how do I like from greeting?

1137
00:53:32.280 --> 00:53:34.840
How do I go from greeting to meeting? How do

1138
00:53:34.880 --> 00:53:36.679
I go from saying thanks for connecting with me on

1139
00:53:36.719 --> 00:53:39.119
LinkedIn to get on the phone with me?

1140
00:53:39.199 --> 00:53:40.960
And I will give a very thoughtful answer.

1141
00:53:41.039 --> 00:53:42.320
I'm going to do that right now.

1142
00:53:43.119 --> 00:53:44.840
All right, Thank you very much, Steve. We'll talk all right.

1143
00:53:45.599 --> 00:53:47.599
This is I'll see I'm going to open the room

1144
00:53:47.679 --> 00:53:48.559
like twenty after.

1145
00:53:49.119 --> 00:53:52.119
Amazing, I'll see if maybe twenty after okay, okay, I'll

1146
00:53:52.119 --> 00:53:52.840
see you five minutes.

1147
00:53:53.079 --> 00:53:54.199
Let's close a bunch of them.

1148
00:53:54.360 --> 00:53:55.880
Thanks, all right, bye, thank you.