The business journey, leveraging linkedin, and secret to success | Joe Apfelbaum - Ep 167

0:00 How are you This meeting is being recorded? Good? How are you? It's almost June that much June. Let me do this here. I just want to cueue something up before. Okay, I'm gonna turn my phone off. I got everybody and their sister call me today. Okay, all right, let me just do something here. So I appreciate you doing this. I really do. Just we're on the same page. I have our like VAI is affiliate presentation thing at three thirty right, yeah, and it's on this same zoon. There's sixty four people registered as of now. I think I'm not sure how many will show up. I'm hoping it's at least in the twenties or thirties. Are you planning on that in half hour hour? How long?

1:03 I mean we could do thirty minutes? Okay, I mean whatever you think. I'm gonna kind of just follow your lead. I figure I can kind of enter you and then kind of let you just take it from there. It should be from the crowd. This one is a lot of people I know, like a lot of people on network with who are like struggling on LinkedIn. I think it's a good as opposed to sort of cold leads as it were. I got a lot of them too. I just focused more on my own centers in people. Are people joining this zoom right now? Or are you talking to something else? No? No, no, no, this will be a three thirty. We'll get we'll get done. I'll go do whatever I gotta do for three or four hours, and then at about three twenty five, I'll open the zoom back up and then we'll start to populate for that. Okay, so three today, Well it's a three thirty today.

1:53 Oh Philly webinar with Steve Green, got it? That was a three thirty perfect? Yeah, yeah, yeah, yeah, yeah, okay. Yeah, I'm ready for that. Okay, yes, yeah. So, like I say, as of an hour ago, there was about sixty two sixty four people signed up, and uh probably two thirds of our people I know who I reached out personally, okay, and I said, hey, if you're struggling for leads, you're struggling for connections, I got I got a great solution for you. So, uh, you know, I've been using this for four months in a lot of traction. We had a really good template party today.

2:35 Oh wow, I'm going to get starting to starting. To get kind of a nice blend of regulars and new people. There was fourteen people today, we're new ones. It's some nice discussions. So okay, I may truncate the intro a little tiny bit. What do you want to just give me what you want to talk? This is how i'd like to do this. I just really I want to kind of showcase really what you're bringing to the table and specifically how it can help entrepreneurs, which is basically you could probably talk about in your sleep anyway. Yeah, that's the that's the audience of my podcast or entrepreneurs trying to find a better, better bounce trap. Okay, And the only other half of it, which you're more to welcome to get into, is i'd like I usually ask people a question like, you know, what's your definition of success or you know, when when do you consider yourself successful or when do you feel you'll be successful? But you know, you can kind of bring that in as you choose to.

3:35 Yeah, okay, yeah, of course, I mean, yeah, this is gonna be a great episode. Yeah, I mean it's not. Yeah to me, it's a connection thing. I mean to me, that's really the currency here. Anyhow, all right, let me start the recording and we'll get rolling. Just do this. That's my hair. Your here is a that's an important beautiful. Than Thank you. Yes, that's right here, thank you, Joe. All right, hang on, all right, hey everybody, Doctor Steve here to make the Great Experience Podcast, talking about success journeys.

4:17 We're talking about better mouse traps. We're talking about ways that you can up level your game. I have a fantastic guest with I get a lot of guests. I always say nice things about him, but honestly, the guy I'm going to introduce you to in about a minute, he is playing at a high level. This guy is fantastic. You're going to learn a lot from him in a short amount of time. I am proud to tell you I've been associated with him about six months here and I have learned a lot and I am putting it into action. That's key. This is about taking action. You can know everything in the book, but if you don't actually get going and do stuff and plug in, where's it going to get you? So let me introduce Joe apple Bomb. Joe, welcome to the podcast. Let me tell the world a little bit about you. Joe has trained over a thousand companies on how to leverage LinkedIn over the past three years, most recently had to use AI for business development and marketing. He's a digital marketing expert and CEO of a marketing agency. Has been ranked in the INC five thousand that's one of the fastest growing private companies in the United States. He's authored five books Love That, including his most recent book, High Energy Networking.

5:32 He's the founder of AI Assistant for LinkedIn, the software he developed with his team to help LinkedIn users maximize the platform and save time using AI that learned voice and can craft comments and content in a world of duplication. This is a beautiful thing. Right When he is not on stages all over the world inspiring and hking professionals, he spends time with his five children, rollerblading and wrapping in Hillside, New Jersey. You got one book for child about that show. So Joe welcome. This is a very busy guy. I am lucky to have him here to spend some time with me. I appreciate it. I want to get right into it. Okay, So what tell us a little bit about your journey? You know, I know your story a little bit. If you share what you want but how did you become how did you go from wherever you were Joe from Brooklyn, right or Joe from wherever to know a really a nationally internationally status level LinkedIn trainer and an AI developer.

6:33 So they say you can only grow your business as much as you grow yourself. I've ever heard that before. You can only grow your business as much as you grow yourself. And when I. Started off about let's call it twenty five years ago or so, I really didn't have a lot of skills. But more importantly is I didn't really know who I was. I was really stuck in my identity as kind of like I'm trying to make it. I want to build a family, I want to make money. I want to make a difference. I always thought it was all about the skills. What skills do I need to learn in order for me to be able to make more money?

7:15 And the more you have skills, the more money you could make. And it's important to have skills. But I really think now, looking back at the past twenty five years, I think it has to do more with the beliefs that you have rather than the skills that you have, Like on a core level, and I wrote about this in a book that I never published. I actually wrote several books that I didn't even publish. One of them is called from Average Joe to CEO, The Seven Stages to Seven Figures, And I've spoken about this book that I've never published it yet because although I was able to successfully make multiple seven figures on the top line, getting seven figures on the bottom line is a whole nother story. It's a whole nother bowl game, And it really takes a lot of being evolved as a CEO, being evolved as a thought leader, as an entrepreneur, as a community servant leader, like making a difference for people.

8:10 You can get anything you want in life enough if you help enough people get what they want. That's a famous saying by zig Ziglar. He said it many times. So I always tell people is like, Okay, yes, skills are important. You've got to up level your skills, but if your beliefs are not there, no matter what your skills are going to be, you can have. You can be the best lawyer in the world and know to litigate really well. But if you believe that you're a horse in a hospital, then you're going to be a horse in a hospital. That's what's going to happen. That's that's that's literally you're not going to be able to get the clients that you need to get if you don't have the beliefs. And part of having beliefs is me going back down to like, okay, so what is your strategy, like, what what does your.

8:52 Foundation look like? For me? I didn't really understand strategy. I saw my mother fail, you know, growing up as a teenager in the Lower Rece. I'd you know, I grew up in Brooklyn, but my mother had a store on the Lower Assignment, had in an Orchard Street. I don't know if you know, the Lower Assignment had an Orchard Street, Delancey very popular place for immigrants to have a store. You know, some people had wagons. My mother actually rented a store. She took all her credit cards, maxed out, bought clothing, sold them, paid back her credit cards, maxed out, more credit cards, bought more clothing, sold that, tried to figure out how to make it happen. She generated revenue, but she never generated enough money for her to be financially free, and she never really had a strategy. Her whole idea was like, let me go there, let me sell stuff, and let's hope for the best. Hope is a good thing. It's a great thing to have hope, but it's not a strategy.

9:44 And so having the right strategy is key. And that kind of was like a little bit of my like wound that I have as a as a teenager watching my mother trying to make it and then her eventually going out of business after a decade of trying to make it, And so that kind of like stayed with me as like the thing of like, oh my god, I got to make it, and once I make it, I got to teach people how to make it as well. And that's kind of like stuck with me, and it became like almost like my life mission. It was like, Okay, I figured it out. I got to seven figures, I got my business to do millions of dollars in revenue. We were featured number one seventy eight on the Ink five hundred, one of the fastest growing companies in America. I remember not having a network of any CEOs at all. Like my network was like the Jewish community. I grew up in the Jewish community, and that was my network. You know, my neighbors the people that to shol A lot of them were blue collar people. You know, they weren't they didn't have they weren't like necessarily successful. Some of them worked at supermarkets, you know, like some of them just kind of sold a lula an e's rig or a soka or they were they worked at the bakery or whatever.

10:46 And they weren't like they were hustling hustling to get. They were hustling. They were they were moving and shaking and hustling and trying to make it happen. And you know, and if Shem sent you a blessing, if God sent you a blessing, you do really well. And yes, it's nice to get blessings from God. And I believe all the blessings that I've had come from God. Everything came from God. At the same time, I believe God wants us to create a strategy, wants us to improve ourselves, and wants us to make a difference for other people. And part of that is having a plan. So when I teach people how to be able to be successful on LinkedIn, it starts, you know, they say there's two p's in the pod. I think there's three piece in the profit there's three piece in the profit. There's the plan, the people, and the promise. So what's the plan? The plan is what is your business plan, marketing plan and LinkedIn plan? And we walk you through this process step by step. We have a ten thousand dollars program that we're now giving away for free with the bundle that we essentially just walk you through. Okay, how do you make a business plan? And, by the way, AI writes the whole plan for you, how do you make a marketing plan?

11:50 AI will write the whole plan for you. I just need to know a little bit more about your business, what is your offer and that type of stuff, like what do you offer? And then we'll write your business plan, marketing plan and LinkedIn plan for you in a matter of seconds. Then we move on to like, Okay, now you have your plan, you know what you're selling. You have a good offer. You have an offer that's so good people would feel stupid saying no. Right, you have a good offer, you know what you're offering, you know what price point is, you know what your revenue is, you know how many clients you need to get to your goal. Like, all that's done. Now it's about the people. Who are you? Who is your ideal client, who's your ideal target market, who is your center of influence? Who needs to refer you? Like all that type of stuff. Once that's done, once you know who your ideal client is, and most people say, oh, decision makers, Like that's not a client. That's not an ideal client. A decision maker is just a word. Okay, I want people. I want people.

12:41 I want to speak to people. Getting on the phone with people. I'm like, okay, I have someone in India that wants to talk to you right now, I have someone in New Zealand. I have someone in Saudi Arabia that wants to talk to you. Do you speak Arabic? Dyada bitch as you're on mug And then like, what are you talking about? I don't even to speak Arabic. Why you're just shoving me some Arabic? I was like, my grandparents spoke fluent Arabic. Like oh my god, that's a whole other conversation. And my first language is not Arabic. My parents are from South America, so I speak Spanish as my first language. And so people are like, okay, so you want to speak the Spanish people. I'm like, I don't speak any Spanish. They tell me. I'm like, so who are the people? Tell me who the people are? Like I don't know who the people are. I was like, so come take our course and we'll show you the six different ways to pick your target work.

13:24 You answer six separate questions. AI will suggest your target market and tell you where they are and tell you exactly everything about them. It's like, why do I need to know everything about my target market? Is because you need the third P. Now that you have the plan and you have the people, you need. The third P. Like what's the third pie? It's like the third I. It's like the why. It's like your promise, your purpose, Like why why would somebody want to buy from you? Like why what's your promise? Why do they trust you? And so it's like how do I develop a promise? Well, you fill out a couple answer a couple of questions in our system, and we just tell you why people should buy from you. It has to do with their pain, those dreams and fears. It has to do with how people think, both emotions and ration. People make decisions based on emotions, they bucket up with logic, and so how do we frame our promise in a way where people will be like, they trust you just based on your messaging, Like wow, really really people will trust you based on messaging based on perception, Yeah, they will. A promise is about perception. It's not even about you doing anything, like, oh, if I do a good job, then they'll trust me. No, if you promise you'll do a good job, they'll trust you because if you do a good job, that means they already trusted you to do the job, So they have to trust you before you even did the job. And that's why the promise is so important. That's like such a big differentiator.

14:41 And that's why having good lead magnets, landing pages, and building out your promise properly through what you teach is really important. But that's one component of what like your strategy has to do with the three p's in the pod, which is your plan, your people, and your promise. And if you have a good strategy, then you move on to the next step. Next step is about making sure that you're building the right assets. That's why the bottom we call it branding, the second thing we call it building, and the third thing we call it booming. Those are the three steps, branding, building and booming in the evergreen networking system. A lot of literation, A lot of literation in your world. Joe, yo, yo yo, my name is Joe. When I'm the beating three piece, let. Me show you had to grow, Let me show you had to show you had to Yeah, so that's the idea.

15:26 Well, listen, First of all, we could probably stop now because there's a ton. We won't but there's a ton to unpack here. Didn't I promise you we're going to get some serious value today? Unbelievable Again, this is the makes you great podcasts. Steve Green, your host, My guess, Joe applebomb a just an encyclopedic knowledge of marketing and wisdom. I want to just I want to address a couple things specifically. Okay, clearly you have a plant. Clear I mean, I'm just going to summarize. But you've been talk about the last eight or ten minutes as a plan. Right, it's a marketing plan, slash business plan, a social media plan kind of all bundle together. Right. You must use the term AI five or six times. So for the people who maybe just don't get AI, or skeptical about AI, or think it's some like I don't know, plot from some big brother to control us or whatever. Can you break down why just on a fundamental level, AI is helping us here or helping you to help people here.

16:31 I would say, if somebody wants to be able to use artificial intelligence to grow their business, AI has to know who you are. Yeah, prompting good, Okay? And no, not just prompting, but like training the artificial intelligence to know exactly who you are. And most people they themselves, they don't know who they are, like who is Steve Green? That's that's a main or a foundation or like training the AI, because the AI knows your ideal client and everything about them. But does it know you? Does it know your voice?

17:13 Does it know how you speak? Does it know how you stand out? Does it know your competitive advantage? Does it know your experience? Does they know your story? And that's where the second component of building, the three parts of building is building your story, building your presence, and then building your technology tools and automations and so on. So you view AI like I think a lot of people do, perhaps as a if it's a trained properly. In other words, it good input is going to equal good output bad inputs an equal bad output, right, if it isn't set up right, if it isn't prompt to write, if it isn't given the right information going in, say garbage and garbage out right. So part of the challenge is under saying these things yourself in order to give the right information or the proper and wesspindificial information into the system. Does the I'm gonna ask you sort of a yes no question. Does the average person really have to understand AI to take advantage of it? Like do we have to understand how?

18:16 I don't think no. I don't think you need to understand AI. I think you need to work with someone that understands AI. I think so this is this is a major, major thing, A roadblock for a lot of people is that, oh, I don't understand technology. I don't know how technology works. Well, you don't have to understand technology. You don't have to understand AI. You don't have to understand business. You just have to find someone that can guide you and support and sit with you. Find a mentor find a coach, invest in yourself. Don't try to figure it all out yourself. You don't need to become a surgeon to get a surgery. You don't need to become a dog walker to get your dog walked. This is a massive This is a massive thing that I learned, I would say a good fifteen years ago from a CTO because I thought I had to do everything myself.

19:07 And the CTO was sitting in his office ten million dollar business on four fifteen Madison Avenue, twenty fifth floor, overlooking Manhattan and he's like, Joe, let me tell you something. And I said what he's from get hungry. He's like, then, let me tell you something. I was like, what He's like, First, get me a diet coke. And so I went, I got them a diet coke. I brought it back. I'm like, tell me, tell me what, tell me what you want to tell me. He's like, you don't have to do anything. Even if you want a diet coke, you just have to say, get me a diet coke, and somehow a diet coke will appear. He's like, I want solutions. This is what he said. I want solutions. I don't want you to do anything. I don't want you to do anything. I just want solutions. And that really hit home for me. I was like, do you mind if I hire two people under me right now, He's like, do it. Here's the budget, here's one hundred thousand dollars.

20:01 Go do it. So he gave me one hundred thousand dollars. I hired two people for fifty k each, and that freed up all of my time. Now, I asked him, what can I do? What should I do with my time? He's like, start a business, do whatever you want. Is like, I don't care what you do with your time. He's like, I don't want anyone complaining. So make sure that as a director of marketing for this director of it for this company, that the servers are up, help desk is working, that nobody comes to me with any issues. Your first line of defense if anybody complains about anything, to me. You did a terrible job. So he's like, let me do the big thinking about how the organization needs to grow from ten million to one hundred million. You, Joe, make sure that the two hundred employees are taken care of. And I don't want to hear from you unless there's something that you need me to approve, like a budget. If it's under ten thousand dollars, to deal with it. I was like, I'm good see you never let me know when you need anything from goodbye, And I hired two amazing people under me.

21:04 I trained them and. Then I just, you know, spend time making sure the organization was solid, had all the latest technology, everything was backed up, everything was working. There were some days that I had to spend two full, twenty four hour sessions making sure everything was transferred and backed up. But then I was basically free. I was able to do whatever. I wanted and I'm getting paid a beautiful six figure salary. So I ended up starting a marketing agency which became one of the fastest growing companies in America, and through that company, ended up finding my business partner because I had all the free time in the world to do whatever I wanted to do. So it was just like if you think about the concept of like find people to help you, Like there's someone making cold calls right now for me, I'm not doing it. There's someone that I hired that's sending out connection requests and building relationships with my own clients right now. It's happening right now as I'm on a podcast right now. Someone's doing the work that I I could be doing, which I enjoy doing thoroughly, but I know I'm not going to do it because no one else is going to do this podcast.

22:07 No one else is going to go on LinkedIn Live. No one else is going to do that for me. Eventually there will be other doing this, which I'm training into doing that, but there's somebody else creating the ninety nine hacks course with my clone. Did you know Steve that I cloned myself. I didn't. I actually heard a rumor that you did, but I didn't know it actually happened. Yet. I have a clone of myself that's gonna that is currently presenting the ninety nine hacks course, the crash course called ninety nine Hacks, which teaches ninety nine hacks on. How to lever's LinkedIn. We're selling it at ninety percent off or whatever, so it's going to it's a thousand dollars program. We're selling it for under one hundred bucks, and it gives you ninety nine ninety nine ninety nine hacks and how to leverge LinkedIn for under one hundred bucks.

22:53 You get ninety nine hacks each one minute. And I put up a LinkedIn poll asking people if they were interested in the ninety nine hacks and one hundred and seventy one people said they wanted to buy it, which is and so I already have one hundred people that paid for it, so that pays for the the the I've almost one hundred people were like, we have a couple of spots left, so if you guys are interested, let me know. But but you know, the the that pays for the designer and the whatever, the video editor to take my clone, pay for the clone software to take my voice cloned, pay for the voice cloning software, and that initial amount, I didn't pay a penny for it.

23:33 My client's already prepaid, so that the person that's the video editor goes into the clone and takes my clone with all my ideas and then just goes off and builds out the course. And the course is coming out in a couple of weeks, and whoever prepaid for it gets it at ninety percent off. But the idea is, like I put up a poll on LinkedIn, people said they wanted to buy it. I made a checkout page on I made a checkout page on strong Okay. I sent it to those people as kind of pre order. They pre ordered it and paid for it. I took the money that they paid, I sent it to the video editor, and then I sent it to the software company that have cloned me, and I said, build the course because the people paid already and I'm gonna have to refund all of them if you guys don't build the course, an they're off building one hundred and one minute videos or ninety nine one minute videos that go through the entire crash course that I wrote down while I was on an airplane one day.

24:31 So let me let me ask you this because I'm sure there's people out there listening to the same. Well, this is awesome, I love this just all makes sense when Joe's doing it. But he's been in this fifteen twenty years. He's a professional, He's at the top of his game. I'm a newcomer. I've been struggling with this. I don't have the same kind of success. What would you say to the I don't want to say. I want to kick my words, look carefully, more of a novice newcomer into the space. When I was brand new. When I was brand new, Steve, you know what I did. You know what I did to learn how to launch a course. I hired a guy named Aaron, and Aaron taught me. Now he didn't.

25:15 I couldn't afford Aaron five thousand dollars an hour. That's what he charges. I couldn't afford Aaron. So what did I do? I bought his course. It cost me one thousand dollars. That's what I did. I bought his course. It cost me one thousand dollars. I'm spending itself. I just paid one thousand dollars for the course. I didn't have the thousand dollars, but I borrowed the thousand dollars on my credit card. I paid one thousand dollars. But then I found an accountability partner to watch the course with me. I kid you not thirty times thirty times thirty times I watched the course. The first time I watched it, I didn'tunderstand anything, and I basically just said, this bullshit. I can't understand it. But then I said to myself, you know what, let me just watch it again. And I washed it again, wash it again, and wash it again, and watch it again, and washed it again, and watch it again. And then at the fifth or sixth time, I started understanding it, and I started thinking to myself, I'm gonna like this is good. I just don't get it yet. I just I'm starting to get it, but I don't get it. I didn't have that epiphany, you know, that moment where you're like, shit, I got it.

26:11 And then I started taking notes and watching it, and it was in my basement in Brooklyn, and I was kind of like watching it and I was like watching it again. I was like, there's something I don't get about this. And then I reviewed it with somebody else and I watched it again. And it was a short thing. It wasn't like a two hour course or whatever. It was like a five minute video that I watched. And I watched it and watch it and watch it, and then finally I applied it and watched it again and fix what I applied, and watch it again, and then all of a sudden, at one point it just cracked. And then I got it. And once I got it, I didn't need to watch it ever again. I was like, I got it. I get it. I get it now, Like I understand what he's talking about. I understand how to build my ladder of success. I understand how to build my signature thing. I understand how to you know, everything that I talk about now is all based on that course. For all the businesses in the future that I'll ever have is based on me having a fundamental knowledge of how to be able to communicate my products and services in a way that people actually want to buy it. And it's because I hired someone's expertise. There are so many different times that I had to make breakthroughs.

27:13 It was because I read the book four times. I read Getting Things Done four times, and then I highlighted it a fifth time, and then I reviewed it with my team a six time, and then I made them all read it four times. And that's how we get shit done. You get what I'm saying. It's like there's a called Getting Things Done. People read the first couple of pages of it and they're like, this is too technical for me. It's not too technical. It's a system and a process or getting things done. So if you're not going to get anything done, you either have reasons, oh there's a bunch of reasons and excuses, or you have results. Results come from action. I saw this in a fortune cookie posted it on LinkedIn. Results come from action. Assume of the fortune cookies basically what you're saying is this, and I'm going to correct me if I'm summarized this incorrectly or inaccurately. One, don't be afraid to invest in yourself. Two, it's worthwhile to invest in another experts. Somebody knows more than you. And three you have to commit to the process almost indefatigably and tirelessly until you master it.

28:18 And number five is hire someone to help you do the things that you. Or when you can afford it, just offload it. But everyone can afford Everyone can afford five dollars. There's a websyc called fiver. Right, so you have five dollars, borrow five dollars. Okay, you could afford five dollars. There are plenty of people that are willing to work for five dollars, people willing to work for commission only. There's plenty of people that are willing to work to learn. I've hired many interns in my life that have helped me so much. There's so many people. You don't need more resources. I can't afford it. That's bullshit. That's an excuse. That's more of a reason. Though you don't have results, you have reasons or results you don't need more resources. You need to learn to be more resourceful with what you already have. You got, use it, use your resources.

29:03 You got friends, you got investors, you got Oh, I don't have a net work, I don't have people. You have LinkedIn. It's free, go use it, Go go have conversations with people. But I don't know how to log in. Find someone that will help you. But I can't afford to hire the guy. Borrow money. I don't have any credit. Get credit, figure it out, get someone to do it for free. Like whatever you need to become an affiliate, like figure out how to make it happen in a way. Like this guy who told me I don't have any money. I said, pay the thousand dollars for the program, and I promise you'll make double within the next thirty days if you follow everything that I tell you to do. The guy made double back. He spent one thousand, made two thousand. He's like thrilled. He's like, oh my god, this is crazy because they just walked him through the path and he took the actions. If you take the actions, if I walk you through the path and you take the actions, you are guaranteed to make the money because action equals results every single time. If you know what you offer a woman. We may on a cruise. I met another woman on the cruise. She came out and she's like, Joe, not making any money. I was like, I'm going to give you some free advice. As a single mom, I'm going to sit down and give you some free advice, and if you take action based on this advice, you'll make money.

30:11 And if not, if you're not willing to do it. It's probably because you didn't invest in the advice, so then you could pay me for the advice, and then you'll probably end up taking action because people that pay pay attention. But I'm going to give you the free advice anyway, because this is what I do for people. I sit down with her, I gave her some free advice. She took action on the free advice and she made money off it. And she's like, Wow, this is incredible. I made money off this free advice that you gave me. I said, could you imagine how much more money you'd make if you actually paid me some money. Let's get into one last thing here. There's LinkedIn just broadly. Okay, one point three billion people on it something like that, right, a big, giant, giant world to investigate. But what percentage of people do it wrong?

31:01 Almost everyone is doing something wrong. Almost everyone is doing something wrong. Most people are not showing up. Sixty percent of people never even log in, often like they're not really doing it properly. They're not even they're not even present. A lot of people are not networking at all. They're not I call it not working. Okay, there's networking and there's not working. Easier to not work for most people. Yes, so without without giving away to shop. Because you are a professional LinkedIn trainer with the court and all such. And such, I'll give away the shop. I'm happy to give away the shop. So let's say, let's do it this way. What's the number one thing people need to do they're not doing besides logging in?

31:41 Get on conversations with people like me and you are having. That's a number one. Just get getting book meetings. Yeah, get get on the phone book meetings and talk to people and have them and learn about them, you know, think about it. The average CEO is nine hundred and thirty connections on LinkedIn. But when I ask people, I say, how many of your LinkedIn connections. Have you had to conversation within the past sixty days? They tell me zero. You're connected to one thousand people and you had zero conversations with your connections. Zero. That's an embarrassment to society. I teach my clients I have five conversations a day, every single day, twenty a week, eighty a month, one thousand a year. If you don't have five conversations a day, you're not part of any of my programs because everyone that joins our programs has more conversations. How many people did you speak to? How many people attended your event today that was in our system?

32:30 How many people? A dozen? Right, let's just say a dozen, fifteen people, whatever, fifteen. You had enough more conversations than most people have in a month. You had it today. Yeah, and all those people you could follow up. Then they'll take your call because you're their leader. Every one of them will be happy to have an hour call with you, or a thirty minute call or a fifty minute call with you. And that's just one conversation that you had for an hour today, where you have fifteen people show up to your thing, and how many people would pay one thousand two thousand and three thousand dollars to that have fifteen people show up to something with Facebook ads? You know, think about that, how much money people spend on ads to get people to show up to an event. And you had team qualified people that all paid money to be part of your thing. They're all qualified, they're already investing in stuff, and you have them in front of you just like that. And every single one of your friends, connections and everyone listening can have this if you have the right strategy. So you need to have conversations.

33:24 Here are three things that most people don't have that They need exposure. You need exposure, so you need people to know you. You've heard the term people do business with other people that they know you ever heard that before? The second thing that yeah, second thing is they need to trust you. So how do you get credibility? So you need exposure, you need credibility. Those are two really key ingredients. And then they need to like you. So if they know you, they like you. When they trust you, they'll do business with you. Think about it. Anyone that you're throwing money at it is because you know them, like them, and trust them. That's why it's so important to have the plan to people and the promise. That's why it's so important to have your stories, your presence, and your technologies, and that's why it's so important to have exposure credibility meetings. And if you don't have exposure, credibility and meetings, then you're not attending any of my free sessions that I have, certainly not the paid ones.

34:07 And you don't have the right technology, and you don't have the right presence. So let me teach you and walk you through step by step how to do it with the checklist. We meet all of our clients every single day. We have office hours every day. We have events every month week. Yes, and and by the way, we don't charge anything extra. You pay a few hundred dollars, you're in the door and you get unlimited access, unfettered access to my whole team. We have a community. We have a community of a thousand people that are all engaged on LinkedIn. They're all highly qualified people, they all have invested and so that's that's the idea. The idea is get into the right community. You know, most people, they're in the wrong community. You're the average of the five people you're spending the most time with So you want to be more active on LinkedIn, you want a network, come to our community. We have dozens and dozens and dozens and dozens and dozens and dozens and dozens of people would be thrilled to get on the phone with you right now and refer business to you.

35:01 Would be thrilled. You would have unlimited conversations just by entering our ecosystem. So that's what I tell people. It's like, just start having conversations. That's the bottom line. Get off LinkedIn, get on the phone, get on Zoom, get on a face to face. I mean, me and you were what We're both in New Jersey, We're both not far from each other, so you can easily. You can take my address, come to my house. I'll sit down with you and we'll have some shwarma. I'm gonna take you up on that. So all right, let's do this. Is there anything you want to get into that we have not had a chance to get into briefly and in a worder to get into my wrap up here. Yeah, So if you want to wrap up, you need to make sure that the words rhyme. That's the most important thing. You gotta make sure the words that's how you wrap up Joe with the right strategy. Let me tell you how to be The last thing I want to tell everybody. The secret to living is giving. If you want to get, you got to give. You got to invest. Investing in yourself, investing in your network, investing in our people. Having the right people around you is key.

36:03 Don't try to do everything yourself. Find someone that has already done it that will help you get there because success leaves clues. Success is a repeatable process of getting from where you are right now to your goal. It's called from point A to point B. You don't need to range rover to get from point A to point B. You can use a Honda Civic. You can use a bicycle, or you could use bus number eleven, which is your two feet. You could figure out how to make it happen. It's much easier to take a bus or a train. It's much easier to take a plane. It's much easier to take a broomstick that flies. But we don't have that magical broomstick. Even though someone on Instagram seld you the magical broomstick that flies, the broomstick doesn't fly, It sweeps, and most of us are weeping instead of sweeping. So let me tell you what you need to do. What you need to do is find someone that can help you use your b resourceful, stop worrying about not half enough money, and start living in abundance and start attracting what you want. Rub some elbows with some grease, with some other people around you that are doing the work, and watch what happens. When you do the work consistently with the right strategy, magic happens. And for me, magic is the very simple art of planting a seed, putting some water and sunlight in it, adding some fertilizer, and watching the tomato seed blossom into a seedling and eventually into a forest of tomatoes. And then you harvest your tomatoes, you get rid of the aphids, you have a great time.

37:27 And trust me, I do this often. I live in New Jersey now, and when I lived in Brooklyn, the only grass I had is grass you can smoke. Now I'm planting tomatoes. You've made it. You've made it. Hey, let me ask you this, And I want to get into something real, real quick with you. You feel like your work is done? Do you feel like just getting started? I mean, you have so many projects. I'm lucky to be in a few of them with you. But you feel like you just scratching the surface. I mean, where do you sort of see your positioning? I mean in terms of what you can ultimately accomplish because you've accomplished. I mean, you're a humble person, but in general, you've a comp I can tell you Joe's accomplished the tons of It's impacted very positively a lot of people. Most people speak very highly of him in the professional world. But if you have any goals or anything, you just I haven't feel like you've gotten to yet, or you need to maybe move on to or I'm not sure if we even ask the question as concisely as I want, But what do you think.

38:34 Right now? It's about being present. Wherever I am right now is exactly where I need to be. I have five beautiful children. I got to be present for them. I have a thousand amazing clients. I have to be present for them. Just being present with what the universe is giving me as gifts, and just being there for other people, making a difference for people, one day at a time, one moment at a time. Wherever I am is exactly where I need to be and just be fully in on wherever I am right now. That's kind of like where I am in life right now. In terms of my goals, I want to impact people in a deeper basis. I want to make a difference for organizations. Company I'm speaking to IBM, I'm speaking to large organizations that have, you know, thousands of sales teams that say salespeople, hundreds of sales teams and thousands of salespeople that.

39:17 I can impact in a very deep way. So right now I'm on a mission to build an amazing AI assistant that also has agentic capabilities. And I'm working with my team diligently to build this sales assistant for people and for organizations. So having an incredible sales assistant will write your content that will help you with comments that will help you with doing AI research on people, organizing and sementing all your connections, and then eventually doing all the outreach for you. That's really where we're headed. We're headed to a place of agentic capabilities where instead of hiring a sales rep, you hire our assistant that will do sales together with you and book your meetings for you. That's kind of like where we're headed. And so like imagine you can have someone book all your calls for you. That's just an agent that does it for you. That's kind of like where we're headed. And that's kind of like what I'd love to build right now and build a beautiful piece of software that really saves.

40:14 A lot of people time and a lot. Yeah, and so the other end of it is like waiting for the technology to catch up and being ready for it when it does. And it's almost there. I see it there. It's like we're at the edge of it. We're at the cutting edge of it. We already have all the clients, and we already have the basic the basis of the technology. We're just going to add some more, some more things to it that just make it more useful and more useful and more useful. Like, for example, right now, you can use our technology to scour the web for any of your LinkedIn connections or anyone on LinkedIn period. Like you just push about that and then you see the agent go off and crawl the web and bring back to you their contact information, bring back to you with their personality, bring back to you what they do for a living and how you could help them and what you should say when you get on the phone.

40:59 I want but the agent to bring that not to you. But to another agent that that agent can then reach out to that person via phone, via text, via whatever, and then schedule the meeting on the calendar for another agent. That that agent goes and has an initial conversation with the person, and then that agent passes it off to another one and then gets them on the phone with you if you're even interested in being part of the process, or that agent just closes the deal for you and then you can do the customer service, or we have another agent doing the customer service, Like we can build a whole ecosystem around sales, and that's kind of like where we're headed to. So we have the first part, which is assisting you. Eventually it'll kind of do it all for you. But you know that's that's neither here nor there, but that's the idea. And we would do that in terms of just like taking commission, Like if I got you a deal, you don't have to pay me anything. If I believed in your offer, I would just do it for you commission only because I already have everything.

41:52 So like I don't. I just I'll get the client. You just pay me a commission, pay me fifty percent or whatever you make, and I'm good. You know, like I'm happy, you know, like you do the work, I get fifty percent. I'll bring you the clients. Everyone's happy. Let's be partners now, all of a sudden, if I have the capabilities of doing that for any company, that would really make an impact for a lot of people. Yeah, well, there you go. Who I gotta, I gotta, I gotta take a deep breath. This was a lot so Steve Green to make the Great Experience Podcast. My guest Joe Applebaum. Uh, we've been we've been just blowing through this for about forty minutes, and I'm sure we could probably go another three hours. Huge amount of value, everybody. I hope, like Joe read that class forty six times whatever.

42:33 I suggest you listen to this three or four because there is a lot to unpack. And I can tell you because I work with Joe, I use some of his software, I'm in his community. Everything he's saying is true and more so, let you know, let's let's go. I always close out what is I call it my fave five. Okay, so I'm just going to ask you five things. You tell me your favorite of them. Okay, so simple, this is so this is the world gets to know you a little bit better. What is your favorite color green? Ooh, it's a good stunt. Favorite food? Favorite food tomatoes? You growing your own too? Favorite song? Favorite kind of music?

43:15 I love rap, like hip hop? Arm Okay, you got a favorite. Like really clever rap? Why like that? Old school? Not like run DMC like I like it. I like Biggies. I like Biggie. I don't really like the the this, the Kendrick Lamar stuff. I can't really understand. It's like so it's like he takes it to a level of like depth of that just like I want it to be like not too old school, but also not too like new age where it's. Like, is they gotten a term yet? Classic rap? Does that happened yet? Maybe? I don't know? Got classic rock? Do they have classic rap? I don't? I don't know, Yeah, I don't interesting. Okay, favorite activity hobby you got? You gotta free time?

44:00 I like I like rollerblading, I like running. I love being in nature. I love plant medicine, you know, like nutrition health that type of stuff, personal development. Those are the things that I really enjoy. All right, this is the bonus six one. You're ready. Favorite podcast hosts, Steve Green. It's incredible how many people get that question right. It's like a ninety seven. I really do like I really do like Tony Robbins a lot. I love listening to him interview. Plenty of good ones out there, plenty of really strong. I really I really like him a lot. I don't know if you've ever heard Tony Robbins or watching any of his programs. Have eard host? I have?

44:40 I've heard him like as part of his programs. Have He's interviewed a lot of people. A lot of very high level people too. He's amazing. He's amazing at presenting and also interviewing. So I learned a lot from him. Interesting. You know, he's still out there, He's still he's still hitting the pavement. Hitting it. Yeah for him. Oh, I cannot thank you enough. As they say in the old country, Toda rabat. And owe, yeah, which I. Thought I said it right. I gotta spend a long time. Hey. If you like what you heard today, everybody, and you aren't already, please subscribe, Please share, this. I really believe this is a public service. I believe the more people they can get this information, the more people this helps, the better. And I don't care how it gets in their hands. I just want people to have information they can use to level up, take it the next level, and accelerate their journey to success. So we have some cool stuff coming up. I got about five or six guests in the queue all over the map. You're gonna see.

45:43 You're gonna be surprised some of the things that are coming on here. I got a person who is a professional athlete coming on. I got a couple of the real interesting ones, some academics, some business people, a globe trotter kind of person who actually Joe has crossed path with but I won't mention names yet, no saler alerts, but you know him from the cruise anyhow. That's what we got, Joe. Thanks again. I I looking forward to what we can do together down the road. And I want to congratulate you and thank you at the same time for everything you've done for your community. And it's a lot of people and I know that they appreciate you. So thanks everybody. We will see you in the next episode.

46:24 Doctor Steve the Make three podcast signing off. All right, I think it's a wrap wr wr w R A P. Is it a filler rap? There you go? I did? I think you recorded this also, But I can get you my version if you need it. I've been on pretty good lately. I'll be getting He's out on the on the podcast street in like the next day or two days later, because I've been dedicating time to a little more every day. But if you want to listen to it before I release it, let me know. I always give my guests.

47:08 Op I already heard it just now. I'm okay. I always like to offer that because. Sometimes everything that was said was perfect. But I do have a question for you. What did you love most about my interview? Like? What did you love most about me being a guest. On a just a sheer level. Just the positive energy. I mean, it doesn't matter what you're saying at times. I think what you're projecting is a hopeful positivity and it can do Like if I can do it, you can do it if you get with the right path to get with the right people. Content Wise, I like the system. I mean, I'm a systems person too. I think most people fail because they're not systematic, and even if they just lock onto a system, they don't do it consistently enough. So I think I think the fact that you stressed that I took a lot of notes while you were talking. But it's it's obvious, and I'm sure there's more too. If there's it's obvious, you have a well thought out creator to grave, it's just or farmed the table, whatever you want to call it, system, and it's just a matter of people plugging it at the beginning, work at the rate they can handle, and eventually they hit the finish line.

48:22 Wow, powerful, thank. You, I'm a good I'm a good listener. It's you know, it's hard to your host and being a good listener at the same time. And I'm not saying that to pat myself on the back. I'm just saying it because I've done so many of these interviews that I think that signs can get lost in the process. Sometimes people are ready are already thinking the next question before the person's you've been done answering the present one, and they don't really they don't carry through the flow of the conversation as well. So but back to me, came across, loud and clear, the importance of the system, clarity of message, and these are you know, we really think alike. These are things I preach all the time. I may not be quite as eloquent in the way I do it, but that's probably just because I haven't been doing it as much or too big an audience. But that's my goal.

49:14 I'm trying to get there. So you're gonna do really great. Yeah, if you have a good offer and you have a good network of people that trust you and you impact people. You know I got I'll tell you what I got. I got a specific offer that's been doing well, and I'm not sure exactly how to roll this through the whole landing page and uh, lead magnifice is good. But what's been what's been a really good one lately is I have this thing called the two hour ebook offer. And basically, and I think I mentioned to this at one point, as long as people do an intake for him will go from nothing to a fully done product in two hours or less. Wow.

49:55 I mean, it's like, it's not war and peace. It's not two hundred pages, it's usually three or four pages. It's it solves all the marketing issues. What's who's your what's your problem are you addressing? What's your solution? Why are you the go to person? What's that based on? What's your expertise? How do they get to you? What's the call to action? Is there an offer? It? It addresses the eight or nine just core old school marketing business class one oh one type stuff the most entrepreneurs don't understand or can't communicate with any kind of clarity. And it's been doing well. I've been doing like I lowered the price a little against advisement from everybody I had talked to, but I just I wanted to get more people who had done it, because that's always my best referral source. So I figured, if I give up a couple hundred dollars in prices.

50:50 I would say, I would say, in order for you to be able to get more of those things, I would say five calls a day interviewing people is if you had an ebook done for you, what would your e book be about? I'm going to write that thing. If you have five calls every single day you interviewing, it's called prospect by interview. If you had an ebook done for you, what would the e book be about and how would it help your business? And it doesn't have to be an ebook, but it's just. You had if you had, if you had, I keep it simple, I'd say, if you had an ebook done for you, what would the e book be about? And how would it help your business generate revenue? That's all.

51:34 And then you say, those are the two questions that I have for you. It'll take you five minutes to answer, and I just I need five minutes of your time. And then and I would say, five people a day, twenty a week, eighty a month, than a year. How many of these do you want to do a year? How many of these e books? My goal is to average one a day. Okay, that's three hundred. That's two hundred days a year, so it's two hundred of year. So if you want to do two hundred a year, if if you have that conversation with a thousand people, probably you'll get two hundred a year. I'm beating that number now, but I won't stay that way forever. Maybe just if you will stay that way forever, if you just have five conversations a day with those interviews to start with that, we have a thousand people in our community, so like, just tap into our community.

52:17 That's good. And also you're and also go through your connections. You have a massive amount of connections on LinkedIn. We made I made you a dashboard. Go through the dashboard one person at a time. Send them a message say can you get on the pube with me for five minutes. I have questions to ask you. You have five minutes. And if their cell phones on LinkedIn, just call them and say I have two questions to you. My name is Steve Green. If I if you had an ebook done for you, what would the topic be and how would it help your business? And that's it. And then if they say I don't want an ebook done, then you hang up and you move on. But if they say, well my e book would be blah blah blah blah blah, say let me do a research on it, and let's set up a fifteen minute call so I can tell you what research I found about this topic to help you blah blah blah. And then you tell them your offer and see if they sign up. And that's it. That five minutes to see.

53:01 If you know where where I don't. I don't want to take. Time It's like my team is telling me to go now. Yeah, I know the question I need. The question I need answered is which I'll figure out on my owner if you get thoughts later. Is that is the best way to make that transition from contact slash connection to the phone call. I know how to do it, I just haven't found the best. Way to post the question on the school community. And I will leave you a thoughtful answer there. That's a great question to ask. Yeah, how do I like from greeting? How do I go from greeting to meeting? How do I go from saying thanks for connecting with me on LinkedIn to get on the phone with me? And I will give a very thoughtful answer. I'm going to do that right now.

53:43 All right, Thank you very much, Steve. We'll talk all right. This is I'll see I'm going to open the room like twenty after. Amazing, I'll see if maybe twenty after okay, okay, I'll see you five minutes. Let's close a bunch of them. Thanks, all right, bye, thank you.