The business journey, leveraging linkedin, and secret to success | Joe Apfelbaum - Ep 167
Linkedin is one of the largest social media platforms in the world with over 1.3 Billion users. This is a LOT of prospects and potential connections and leads.. .IF you know how to connect, interact and build relationships.. which lead to sales.In this episode you will learn:business tipsHow to leverage Linkedin to build relationships and close salesbusiness philosophybusiness best practicesInsider secrets to successAbout our Guest: Joe Apfelbaum has trained over 1000 companies on how to leverage LinkedIn over the past 3 years and most recently how to use AI for business development and marketing. He is a digital marketing expert and the CEO of a marketing Agency that has been ranked on the INC5000 as one of the fastest growing private companies in the US. He is the author of 5 books including his most recent book High Energy Networking. He is the founder of an AI assistant for LinkedIn, a software he developed with his team to help LinkedIn users maximize the platform and save time using an AI that learns your voice and can help craft comments and content. When he is not on stages all over the world inspiring and educating professionals he spends time with his 5 children rollerblading and rapping in Hillside, NJ.VIEW RECORDING - 54 mins (No highlights)Meeting PurposePodcast interview with Joe Apfelbaum to discuss LinkedIn strategies, AI tools, and entrepreneurial success principles.Key Takeaways
- Success requires the right beliefs, strategy, and consistent action, not just skills
- Having conversations (5/day) is crucial for networking and business growth on LinkedIn
- Joe is developing an AI sales assistant to automate outreach and meeting booking
- Investing in yourself, finding mentors, and joining supportive communities accelerates success
- Started 25 years ago with limited skills but a desire to make a difference
- Realized beliefs are more important than skills for success
- Wrote unpublished book "From Average Joe to CEO, The Seven Stages to Seven Figures"
- Learned importance of strategy after watching mother's business struggles
- Achieved Inc. 500 ranking (#178) for fast company growth
- 60% of LinkedIn users rarely log in or engage actively
- Key focus: Have 5 conversations per day (1000/year) with connections
- Three crucial elements: Exposure, Credibility, and Meetings
- Emphasizes importance of follow-up after events/webinars
- Recommends "Prospect by Interview" technique for lead generation
- Developing AI assistant for LinkedIn with agenda capabilities
- Features include web scouring, personality analysis, and automated outreach
- Goal: Create ecosystem where AI agents handle entire sales process
- Exploring commission-based model for AI-driven sales
- "You can only grow your business as much as you grow yourself"
- Importance of having the right plan, people, and promise
- Advocates for investing in courses, mentors, and repeated learning
- Emphasizes action: "Results come from action" (fortune cookie wisdom)
- Favorite color: Green
- Favorite food: Tomatoes
- Music preference: Classic rap (e.g., Biggie)
- Hobbies: Rollerblading, running, nature, plant medicine, personal development
- Admires Tony Robbins as podcast host/interviewer
- Steve to post question in community: "How to go from greeting to meeting on LinkedIn?"
- Joe to provide thoughtful answer on transitioning from connection to phone call
- Steve to implement "5 conversations per day" strategy for e-book clients
- Joe and Steve to reconnect for webinar presentation at 3:30 PM
- Steve to consider leveraging Joe's community of 1000 people for potential e-book clients