Business Strategies to Increase Revenue & Profits | Brent Holtman - Ep 173

Business Strategies for Increasing Revenue and Rrofits.

Key Takeaways

• Brent Hultman's Kairos Profit Coach system uses 22 specific strategies to increase business throughput and revenue
• Competing on price is a "race to the bottom" - businesses should focus on communicating unique value to ideal clients
• Small businesses can often find $100k+ in additional annual revenue by optimizing expenses and operations
• Having clarity on ideal clients and their key problems allows businesses to charge more while being perceived as the value leader

Topics Brent's Background and Business Approach

• Decades of experience in entrepreneurship, business coaching, and leadership development
• Pivoted during COVID from team/leadership focus to profit coaching system
• Uses 22 specific strategies to increase business throughput and revenue
• Looks at whole business picture vs just leads/marketing

Defining Ideal Clients and Unique Value Proposition

• Avoid "Me Too" marketing that sounds like competitors
• Create clear "Position of Market Dominance" statement
• Example: Cell phone store targeting seniors with simple, frustration-free phones
• Use formula: Captivate (headline), Fascinate (sub-headline), Educate, Close

Avoiding the "Race to the Bottom" on Price

• Many businesses compete solely on price due to lack of differentiation
• This reduces profit margins and is unsustainable long-term
• Instead, clearly communicate unique value to ideal clients
• Can charge higher prices while being perceived as value leader

Finding Hidden Revenue in Small Businesses

• For $1-5M revenue companies, can often find $100k+ additional annual revenue
• Review expenses monthly - look for unused subscriptions, cost overruns, etc.
• Don't try to market like large national brands without the budget
• Focus on clear messaging to ideal clients vs broad, expensive marketing

Maintaining Long-Term Client Relationships

• Ask clients why they do business with you and what they'd like to see
• Consider expanding offerings or strategic partnerships to provide more value
• Be prepared to act on client feedback to show you're listening

Next Steps

• Download Brent's free ebook from KairosProfCoach.com
  
  
• View sample strategy videos on Brent's website
• Consider reaching out to Brent for coaching on implementing profit strategies
• Review your own business expenses and messaging to ideal clients
• Ask your clients for feedback on why they do business with you

Action Items

• Email book cover image + any logo/graphics for show notes to steve@makethegradegreene.com by Friday  - WATCH (5 secs)

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